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2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating HOSPITAL WEBSITE DESIGN: MEETING PROSPECTIVE PATIENTS When it comes to acquiring new patients, market research shows digital channels strongly topping referral and print strategy. One survey reports 76% of prospective patients use digital channels in the research process to select a care provider. If you want to improve conversion, streamlining your hospital website to align to prospective patient needs is a necessary step. 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. OHO U 2021 ONLINE CONFERENCE Each week will focus on a different theme – building a better marketing team, refocusing brand messaging and content strategy to adapt to the changes of the last year, advancing your digital strategy, and measurement and marketing intelligence. Join OHO U every Wednesday from 1:00 pm to 3:30 pm EDT – June 9 to June 30. LearnFrom Industry
BRAIN TRUST RECAP: WRANGLING THE EVER-GROWING COVID-19 Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including PLANNING A WEBSITE REDESIGN: FREE (AND CHEAP) TOOLS TO Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries includinghigher
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. 7 KEY STEPS TO PREPARING FOR A COLLEGE OR UNIVERSITY For example, “Increase inquiries by 2% by making the website forms responsive” is a tactic supporting a goal. Typically, business goals fall into one of three broad categories: Increase revenue. Decrease expense. Increase brand recognition. In higher education, schools increase revenue by attracting more students or increasing donations. STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENT But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
SLATE CRM: SUCCESSFUL IMPLEMENTATION STRATEGIES Slate CRM Implementation Timeline. Based on our experience working with over 120 colleges and universities, we find that implementing Slate CRM is a multi-year process. This isn’t a hard and fast approach, but how we see clients actually being able to roll out features. Phase 1 (Year 1-2): The first phase includes setting up theapplication
6 MUST-DO STRATEGIES FOR RECRUITING NURSING STUDENTS 6 Must-Do Strategies For Recruiting Nursing Students. OHO Interactive survey data gives insight into what college and university nursing programs need to do to recruit prospective nursing students. In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4%increase
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. BRAIN TRUST RECAP: WRANGLING THE EVER-GROWING COVID-19 Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including OHO U 2021 ONLINE CONFERENCE SLIDES & RECORDING: BUILDING Whether you couldn't join us for the first week of the OHO U 2021 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides can be downloaded using the links below:. Survey Says! Building a Better Higher Ed Marketing Team Survey Results. Harder, Better, Faster: Punking Your Way Through Project Management THE 3 MARKETING STRATEGIES TO INCREASE STUDENT ENROLLMENT With graduate programs seeing “steep declines” in applications as a result of COVID-19, it’s a good time for schools to review and revise their digital marketing and enrollment marketing strategies to ensure that the foundational best practices for lead generation are in place and that their current approaches are optimized. However, with the proliferation of vendors, advertising 9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENT But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. 10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES AND The Wellesley College capital campaign website does a fantastic job of reminding donors why Wellesley is an amazing, unique and special place. The simple atmospheric video is welcoming, intriguing, and evocatively nostalgic. The ease of the transitions for the overlaying panels of images is effortless. The messaging is simple, yet strong. WHEN IS THE RIGHT TIME FOR A MARKETING ORGANIZATIONAL Higher education marketing and communication professionals are working under tighter time, budget, and resource constraints than ever before. With the mounting pressures facing colleges and universities today, it’s imperative that higher education marketing teams are set up for success — and have the capacity to keep up with an evolvingindustry.
REAL-TIME WEBSITE CONTENT PERSONALIZATION: WHAT YOU SHOULD Adding real-time website content personalization features to your website enhances a visitor’s experience, promoting more meaningful engagement that can result in a call-to-action completion like a request for more information, initiation of an online chat session, or a resource download. And by keeping personalized, relevant content infront
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. BRAIN TRUST RECAP: WRANGLING THE EVER-GROWING COVID-19 Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including OHO U 2021 ONLINE CONFERENCE SLIDES & RECORDING: BUILDING Whether you couldn't join us for the first week of the OHO U 2021 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides can be downloaded using the links below:. Survey Says! Building a Better Higher Ed Marketing Team Survey Results. Harder, Better, Faster: Punking Your Way Through Project Management THE 3 MARKETING STRATEGIES TO INCREASE STUDENT ENROLLMENT With graduate programs seeing “steep declines” in applications as a result of COVID-19, it’s a good time for schools to review and revise their digital marketing and enrollment marketing strategies to ensure that the foundational best practices for lead generation are in place and that their current approaches are optimized. However, with the proliferation of vendors, advertising 9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENT But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. 10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES AND The Wellesley College capital campaign website does a fantastic job of reminding donors why Wellesley is an amazing, unique and special place. The simple atmospheric video is welcoming, intriguing, and evocatively nostalgic. The ease of the transitions for the overlaying panels of images is effortless. The messaging is simple, yet strong. WHEN IS THE RIGHT TIME FOR A MARKETING ORGANIZATIONAL Higher education marketing and communication professionals are working under tighter time, budget, and resource constraints than ever before. With the mounting pressures facing colleges and universities today, it’s imperative that higher education marketing teams are set up for success — and have the capacity to keep up with an evolvingindustry.
REAL-TIME WEBSITE CONTENT PERSONALIZATION: WHAT YOU SHOULD Adding real-time website content personalization features to your website enhances a visitor’s experience, promoting more meaningful engagement that can result in a call-to-action completion like a request for more information, initiation of an online chat session, or a resource download. And by keeping personalized, relevant content infront
OHO INTERACTIVE: DIGITAL MARKETING + WEBSITE AGENCYWORKSERVICESINSIGHTSABOUTCONTACTCHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Partnering with smart, ambitious clients to create compelling digital experiences. We use our own proven expertise in higher education website development and digital marketing to guide you to success.Toggle.
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. THE 3 MARKETING STRATEGIES TO INCREASE STUDENT ENROLLMENT With graduate programs seeing “steep declines” in applications as a result of COVID-19, it’s a good time for schools to review and revise their digital marketing and enrollment marketing strategies to ensure that the foundational best practices for lead generation are in place and that their current approaches are optimized. However, with the proliferation of vendors, advertising 10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES ANDSEE MORE ONOHO.COM
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make 6 MUST-DO STRATEGIES FOR RECRUITING NURSING STUDENTS 6 Must-Do Strategies For Recruiting Nursing Students. OHO Interactive survey data gives insight into what college and university nursing programs need to do to recruit prospective nursing students. In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4%increase
OHO INTERACTIVE: DIGITAL MARKETING + WEBSITE AGENCYWORKSERVICESINSIGHTSABOUTCONTACTCHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Partnering with smart, ambitious clients to create compelling digital experiences. We use our own proven expertise in higher education website development and digital marketing to guide you to success.Toggle.
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. THE 3 MARKETING STRATEGIES TO INCREASE STUDENT ENROLLMENT With graduate programs seeing “steep declines” in applications as a result of COVID-19, it’s a good time for schools to review and revise their digital marketing and enrollment marketing strategies to ensure that the foundational best practices for lead generation are in place and that their current approaches are optimized. However, with the proliferation of vendors, advertising 10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES ANDSEE MORE ONOHO.COM
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make 6 MUST-DO STRATEGIES FOR RECRUITING NURSING STUDENTS 6 Must-Do Strategies For Recruiting Nursing Students. OHO Interactive survey data gives insight into what college and university nursing programs need to do to recruit prospective nursing students. In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4%increase
ABOUT OHO INTERACTIVE About OHO. We're the same age as your average college graduate – founded over 20 years ago. Currently, we're more cat people than dog people. Our home office is just outside of Boston, and we have team members full-time in 12 states across the U.S. We've captured over 100 awards for creative and marketing excellence. PLANNING A WEBSITE REDESIGN: FREE (AND CHEAP) TOOLS TO Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries includinghigher
HIGHER EDUCATION MARKETING AGENCY Higher ed digital marketing is more than just placing ads – our goal looks at all of the opportunities in paid, organic search (SEO), and direct website traffic to shape a strategy. 1. Understand Your Brand & Enrollment Goals. 2. Create Your Custom Campaign. 3. OHO U 2021 ONLINE CONFERENCE SLIDES & RECORDING: BUILDING Whether you couldn't join us for the first week of the OHO U 2021 Online Conference, or you're looking to get caught up on something you missed during the conference, the presentation slides can be downloaded using the links below:. Survey Says! Building a Better Higher Ed Marketing Team Survey Results. Harder, Better, Faster: Punking Your Way Through Project Management WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating REAL-TIME WEBSITE CONTENT PERSONALIZATION: WHAT YOU SHOULD Adding real-time website content personalization features to your website enhances a visitor’s experience, promoting more meaningful engagement that can result in a call-to-action completion like a request for more information, initiation of an online chat session, or a resource download. And by keeping personalized, relevant content infront
ESSENTIAL FEATURES FOR YOUR ALUMNI WEBSITE Networking - alumni networking features, including ways to find out information about a classmate or other alum, and the ability to view alumni blogs. Professional Development - Information about how to use the school to get a better job. Giving Back - A way to donate to the school and become engaged in a meaningful way. EXPLAINED IN 60 SECONDS: HASH SYMBOLS IN URLS AND SEO A hash sign (#) in a URL is referred to as a fragment. Historically, URL fragments have been used to automatically set the browser’s scroll position to a predefined location in the web page. In that sense, if a URL refers to a document, then the fragment refers to a specific subsection of that document. Any information that appearsafter the
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENT But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENT But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
BRAIN TRUST RECAP: WRANGLING THE EVER-GROWING COVID-19 Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including PLANNING A WEBSITE REDESIGN: FREE (AND CHEAP) TOOLS TO Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries includinghigher
10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES AND The Wellesley College capital campaign website does a fantastic job of reminding donors why Wellesley is an amazing, unique and special place. The simple atmospheric video is welcoming, intriguing, and evocatively nostalgic. The ease of the transitions for the overlaying panels of images is effortless. The messaging is simple, yet strong. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 7 KEY STEPS TO PREPARING FOR A COLLEGE OR UNIVERSITY For example, “Increase inquiries by 2% by making the website forms responsive” is a tactic supporting a goal. Typically, business goals fall into one of three broad categories: Increase revenue. Decrease expense. Increase brand recognition. In higher education, schools increase revenue by attracting more students or increasing donations. REAL-TIME WEBSITE CONTENT PERSONALIZATION: WHAT YOU SHOULD Adding real-time website content personalization features to your website enhances a visitor’s experience, promoting more meaningful engagement that can result in a call-to-action completion like a request for more information, initiation of an online chat session, or a resource download. And by keeping personalized, relevant content infront
NEWS VS. STORIES: WHAT’S THE DIFFERENCE? A simple way to think about it is this: Stories are about a person, the heart of who they are. News is about what a person did recently. News informs. But let’s dig a little deeper and look at some of the other key characteristics of each; this will show how they’re different, what they have in common, and why and where they might beused.
SLATE CRM: SUCCESSFUL IMPLEMENTATION STRATEGIES Slate CRM Implementation Timeline. Based on our experience working with over 120 colleges and universities, we find that implementing Slate CRM is a multi-year process. This isn’t a hard and fast approach, but how we see clients actually being able to roll out features. Phase 1 (Year 1-2): The first phase includes setting up theapplication
6 MUST-DO STRATEGIES FOR RECRUITING NURSING STUDENTS 6 Must-Do Strategies For Recruiting Nursing Students. OHO Interactive survey data gives insight into what college and university nursing programs need to do to recruit prospective nursing students. In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4%increase
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENT But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 10 MUST-ATTEND CONFERENCES FOR HIGHER EDUCATION MARKETERS Mark your calendar: July 13 - 15, Virtual Conference. 7. EduWeb Digital Summit 2021. In its 14th year, the eduWeb Digital Summit has established itself as the go-to conference for higher education professionals working in enrollment management, advancement, marketing communications, and web/IT. With a focus on the integrated digitalmarketing
SELECTING THE BEST CRM FOR HIGHER EDUCATION In 2020, three education technology service providers — Campus Management, Campus Labs, and iModules — combined to form Anthology. Among its offerings is a higher education CRM system of intelligence, which comes in the form of three main products: CampusNexus Apply, CampusNexus Engage, and CampusNexus Succeed. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
9 HIGHER ED DIGITAL MARKETING TRENDS & TACTICS FOR 2021 For higher education marketing, 2021 is less about finding the new shiny marketing tool and more about finding ways to go deeper into channels and optimizing your existing content to adapt to the changes of 2020. With less in-person touchpoints, higher ed marketing needs to focus on expanding its reach in digital channels and communicating CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENT But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
BRAIN TRUST RECAP: WRANGLING THE EVER-GROWING COVID-19 Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including PLANNING A WEBSITE REDESIGN: FREE (AND CHEAP) TOOLS TO Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries includinghigher
10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES AND The Wellesley College capital campaign website does a fantastic job of reminding donors why Wellesley is an amazing, unique and special place. The simple atmospheric video is welcoming, intriguing, and evocatively nostalgic. The ease of the transitions for the overlaying panels of images is effortless. The messaging is simple, yet strong. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. 7 KEY STEPS TO PREPARING FOR A COLLEGE OR UNIVERSITY For example, “Increase inquiries by 2% by making the website forms responsive” is a tactic supporting a goal. Typically, business goals fall into one of three broad categories: Increase revenue. Decrease expense. Increase brand recognition. In higher education, schools increase revenue by attracting more students or increasing donations. REAL-TIME WEBSITE CONTENT PERSONALIZATION: WHAT YOU SHOULD Adding real-time website content personalization features to your website enhances a visitor’s experience, promoting more meaningful engagement that can result in a call-to-action completion like a request for more information, initiation of an online chat session, or a resource download. And by keeping personalized, relevant content infront
NEWS VS. STORIES: WHAT’S THE DIFFERENCE? A simple way to think about it is this: Stories are about a person, the heart of who they are. News is about what a person did recently. News informs. But let’s dig a little deeper and look at some of the other key characteristics of each; this will show how they’re different, what they have in common, and why and where they might beused.
SLATE CRM: SUCCESSFUL IMPLEMENTATION STRATEGIES Slate CRM Implementation Timeline. Based on our experience working with over 120 colleges and universities, we find that implementing Slate CRM is a multi-year process. This isn’t a hard and fast approach, but how we see clients actually being able to roll out features. Phase 1 (Year 1-2): The first phase includes setting up theapplication
6 MUST-DO STRATEGIES FOR RECRUITING NURSING STUDENTS 6 Must-Do Strategies For Recruiting Nursing Students. OHO Interactive survey data gives insight into what college and university nursing programs need to do to recruit prospective nursing students. In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4%increase
OHO INTERACTIVE: DIGITAL MARKETING + WEBSITE AGENCYWORKSERVICESINSIGHTSABOUTCONTACTCHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Partnering with smart, ambitious clients to create compelling digital experiences. We use our own proven expertise in higher education website development and digital marketing to guide you to success.Toggle.
HIGHER EDUCATION MARKETING AGENCY Higher ed digital marketing is more than just placing ads – our goal looks at all of the opportunities in paid, organic search (SEO), and direct website traffic to shape a strategy. 1. Understand Your Brand & Enrollment Goals. 2. Create Your Custom Campaign. 3. 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including PLANNING A WEBSITE REDESIGN: FREE (AND CHEAP) TOOLS TOSEE MORE ONOHO.COM
10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES ANDSEE MORE ONOHO.COM
HOSPITAL WEBSITE DESIGN: MEETING PROSPECTIVE PATIENTS When it comes to acquiring new patients, market research shows digital channels strongly topping referral and print strategy. One survey reports 76% of prospective patients use digital channels in the research process to select a care provider. If you want to improve conversion, streamlining your hospital website to align to prospective patient needs is a necessary step. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENTUNUSUAL ENROLLMENT FORMUNUSUAL ENROLLMENT REVIEW But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
OHO INTERACTIVE: DIGITAL MARKETING + WEBSITE AGENCYWORKSERVICESINSIGHTSABOUTCONTACTCHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Partnering with smart, ambitious clients to create compelling digital experiences. We use our own proven expertise in higher education website development and digital marketing to guide you to success.Toggle.
HIGHER EDUCATION MARKETING AGENCY Higher ed digital marketing is more than just placing ads – our goal looks at all of the opportunities in paid, organic search (SEO), and direct website traffic to shape a strategy. 1. Understand Your Brand & Enrollment Goals. 2. Create Your Custom Campaign. 3. 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including PLANNING A WEBSITE REDESIGN: FREE (AND CHEAP) TOOLS TOSEE MORE ONOHO.COM
10 BEST CAPITAL CAMPAIGN WEBSITES FOR UNIVERSITIES ANDSEE MORE ONOHO.COM
HOSPITAL WEBSITE DESIGN: MEETING PROSPECTIVE PATIENTS When it comes to acquiring new patients, market research shows digital channels strongly topping referral and print strategy. One survey reports 76% of prospective patients use digital channels in the research process to select a care provider. If you want to improve conversion, streamlining your hospital website to align to prospective patient needs is a necessary step. EXPLAINED IN 60 SECONDS: SEGMENT VS. PERSONA Here’s your explanation, in sixty seconds. The really quick answer is to think of customer segments as high-level categorical classifications of groups of people, while personas illuminate specific details that speak to a type of person - their experiences, goals, or motivations. To get your full sixty seconds worth, read on. WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 7 STRATEGIES FOR RECRUITING ADULT LEARNERS AND NON Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S. would fall into this category. In recent years, there has been an attempt to make STRATEGIES TO OVERCOME YOUR UNDERGRADUATE ENROLLMENTUNUSUAL ENROLLMENT FORMUNUSUAL ENROLLMENT REVIEW But, colleges and universities are fighting back against this bad news and looking for ways to increase college enrollment. They are diversifying their revenue streams. They are pursuing different models to increase enrollments in graduate programs and adult learning programs by: Opening satellite campuses. Launching online and hybridmodels.
BRAIN TRUST RECAP: WRANGLING THE EVER-GROWING COVID-19 Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including 6 ALUMNI WEBSITES SO GREAT YOU’LL WANT TO COPY THEM Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries including PLANNING A WEBSITE REDESIGN: FREE (AND CHEAP) TOOLS TO Different from other higher education marketing agencies. OHO Interactive is a digital marketing agency specializing in user research, higher education websites, CMS development, content strategy, search engine optimization (SEO), digital marketing for higher education, and enrollment marketing strategies to increase student enrollment.We work with clients across industries includinghigher
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Join Our Team. OHO Interactive is a Boston-based digital marketing and website agency serving higher education, healthcare, and arts and non-profits. We're a team of strategists, UX & visual designers, content strategists, and developers. If you're a multi-disciplined expert at your craft who loves figuring out new ways to do things,talking
WHAT IS A WEBSITE CONTENT AUDIT? A content audit is a critical evaluation of that content, assessing its quality, relevance, structure, brand expression, and style in order to determine needs, gaps, and opportunities. Often an audit will start with an inventory, so you have a full understanding of how much content is on your website. 2021 GOOGLE ANALYTICS BENCHMARKS FOR HIGHER EDUCATION 2021 Google Analytics Benchmarks for Higher Education Websites. We reviewed key analytics metrics for higher education websites throughout 2020 to paint a picture of what to expect in 2021. At the start of each year, we review website analytics reported through Google Analytics data from a variety of colleges and universities topaint a broad
REAL-TIME WEBSITE CONTENT PERSONALIZATION: WHAT YOU SHOULD Adding real-time website content personalization features to your website enhances a visitor’s experience, promoting more meaningful engagement that can result in a call-to-action completion like a request for more information, initiation of an online chat session, or a resource download. And by keeping personalized, relevant content infront
CHECKLIST FOR CREATING DIVERSE AND INCLUSIVE CONTENT Checklist for Creating Diverse and Inclusive Content. As an institution committed to cultivating an inclusive, diverse community, your communications are a critical window into your community and a tool to sustain and advance it. Presenting authentic diversity and highlighting your priorities around inclusion on the website may yieldstronger
3 PILLARS OF A SUCCESSFUL HIGHER EDUCATION CONTENT Content strategy is the plan and process you establish to support your communications goals, ensuring that the content you create is appropriate, current, accurate, sustainable, and effective. I’ve found Kristina Halvorson’s concept of the content strategy quad super helpful in framing content strategy into more manageablecomponents.
6 MUST-DO STRATEGIES FOR RECRUITING NURSING STUDENTS 6 Must-Do Strategies For Recruiting Nursing Students. OHO Interactive survey data gives insight into what college and university nursing programs need to do to recruit prospective nursing students. In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4%increase
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HOW IS THE COVID-19 CRISIS IMPACTING HIGHER EDUCATION DIGITALMARKETING?
As we continue to pore through the search and advertising data of our clients, we're seeing several promising trends emerge. Media costs are on the decline, conversions are holding steady, and organic traffic is leveling out — all good signs for colleges and universities looking to get the most impact possible with their digital marketing budget. Read the full analysis__
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