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NYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors. NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1. SOURCE: MRI Spring 2020. U.S. only. The New York Times Newspaper (Weekday/SundayNet)
DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
PODCASTS | NEW YORK TIMES The New York Times maintains the highest standard of journalism and advertising of any media publication in the world. Podcasts are a unique and specialized platform to reach our ultimate reader/listener audience. Therefore, the podcast department at The Times reviews all advertising creative to ensure consistently high standards so that NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified AdvertisementsPROPRIETARY LIBRARY
Proprietary Ad Formats. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.T | NEW YORK TIMES
T | New York Times. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. T contributes to the global conversation and tilts the lens to capture a distinct, unflinching portrait that reflects the urgency of PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
ADVERTISING RATES EFFECTIVE JANUARY 1, 2020 BOOKS 4 The New York Times BKS 2020 Sunday Book Review Advertising Rates 1 Page/ 5 Pages/ 10 Pages/ 20 Pages/ 40 Pages/ 126 Column 630 Column 1,260 Column 2,520 Column 5,040 Column OpenInches Inches InchesInchesInches
T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas.NYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors. NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1. SOURCE: MRI Spring 2020. U.S. only. The New York Times Newspaper (Weekday/SundayNet)
DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
PODCASTS | NEW YORK TIMES The New York Times maintains the highest standard of journalism and advertising of any media publication in the world. Podcasts are a unique and specialized platform to reach our ultimate reader/listener audience. Therefore, the podcast department at The Times reviews all advertising creative to ensure consistently high standards so that NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified AdvertisementsPROPRIETARY LIBRARY
Proprietary Ad Formats. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.T | NEW YORK TIMES
T | New York Times. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. T contributes to the global conversation and tilts the lens to capture a distinct, unflinching portrait that reflects the urgency of PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
ADVERTISING RATES EFFECTIVE JANUARY 1, 2020 BOOKS 4 The New York Times BKS 2020 Sunday Book Review Advertising Rates 1 Page/ 5 Pages/ 10 Pages/ 20 Pages/ 40 Pages/ 126 Column 630 Column 1,260 Column 2,520 Column 5,040 Column OpenInches Inches InchesInchesInches
T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas. NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1. SOURCE: MRI Spring 2020. U.S. only. The New York Times Newspaper (Weekday/SundayNet)
DIGITAL | NEW YORK TIMES Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
PROPRIETARY LIBRARY
Proprietary Ad Formats. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.NYT MEDIA KIT
Contact Us. Name. Company. Telephone. Email. Message. You agree to receive occasional email updates for The New York Times’s advertising products and services. You can opt out by clicking “unsubscribe” within an email or by contacting us. PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
FLEXXL - INDEX
FlexXL Index. A departure from the standard slideshow, the FlexXL Index allows readers to spend time with the content that matters most to them. The Index unit is the perfect environment to showcase a variety of compelling imagery and engaging information, and can be targeted to your most in-demand audience segments. THE NEW YORK TIMES MAGAZINE The New York Times Magazine. The New York Times Magazine deftly mixes thoughtful cultural features with searing reporting. The magazine is an ambitious discourse featuring the world’s best reporters, writers, photographers and designers. REAL ESTATE: LISTINGS FLEXXL The FlexXL: Listings unit is the ideal environment to showcase beautiful properties, targeted to premium New York Times readers and Real Estate buyers. Utilize our largest canvas to share your highest priority listings and compel New York Times readers to learn more. This unit can hold 2-5 listings.FLEXXL: SLIDESHOW
FlexXL Slideshow. The beauty of a Slideshow, in an FlexXL format. The FlexXL Slideshow enables brands to showcase multiple looks or products through a series of sequential images that are easy-to-create and fast-loading — a simple way to engage readers in-stream.FLEXXL: MESSAGING
FlexXL Messaging. Build upon compelling storytelling with FlexXL Messaging. The fast-loading native ad experience allows brands to tell their beautiful stories alongside cross-platform, contextual copy.NYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors. NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1. SOURCE: MRI Spring 2020. U.S. only. The New York Times Newspaper (Weekday/SundayNet)
DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
PODCASTS | NEW YORK TIMES The New York Times maintains the highest standard of journalism and advertising of any media publication in the world. Podcasts are a unique and specialized platform to reach our ultimate reader/listener audience. Therefore, the podcast department at The Times reviews all advertising creative to ensure consistently high standards so thatIAB PORTFOLIO UNITS
Submit all 3rd party creative tags to your Campaign Manager and adops@nytimes.com 3 days prior to campaign launch for static creative; 5 days prior for rich media. Tags should be sent as .txt or in a spreadsheet document. Do not supply tags in .rtf or in the body of an email. You must notify us if you plan to use a 4th party tag to tracka 3rd
PROPRIETARY LIBRARY
Proprietary Ad Formats. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.T | NEW YORK TIMES
T | New York Times. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. T contributes to the global conversation and tilts the lens to capture a distinct, unflinching portrait that reflects the urgency of NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified Advertisements PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas.NYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors. NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1. SOURCE: MRI Spring 2020. U.S. only. The New York Times Newspaper (Weekday/SundayNet)
DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
PODCASTS | NEW YORK TIMES The New York Times maintains the highest standard of journalism and advertising of any media publication in the world. Podcasts are a unique and specialized platform to reach our ultimate reader/listener audience. Therefore, the podcast department at The Times reviews all advertising creative to ensure consistently high standards so thatIAB PORTFOLIO UNITS
Submit all 3rd party creative tags to your Campaign Manager and adops@nytimes.com 3 days prior to campaign launch for static creative; 5 days prior for rich media. Tags should be sent as .txt or in a spreadsheet document. Do not supply tags in .rtf or in the body of an email. You must notify us if you plan to use a 4th party tag to tracka 3rd
PROPRIETARY LIBRARY
Proprietary Ad Formats. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.T | NEW YORK TIMES
T | New York Times. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. T contributes to the global conversation and tilts the lens to capture a distinct, unflinching portrait that reflects the urgency of NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified Advertisements PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas. DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
STANDARD UNITS
All units need to be built in HTML5, JPG or GIF. Flash is no longer supported by The New York Times. All sound in ads must be click-initiated. All locally served ads require a GIF/JPG and click-through URL. All ads with a white background require a black border. Max of 5 individual creatives in rotation at one time, unlessotherwise specified
PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
THE NEW YORK TIMES MAGAZINE The New York Times Magazine. The New York Times Magazine deftly mixes thoughtful cultural features with searing reporting. The magazine is an ambitious discourse featuring the world’s best reporters, writers, photographers and designers. T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas. RESOURCES - NYT MEDIA KIT Application for agency recognition must be made with The New York Times. Applications are available upon request to The Times Credit Department. Phone: (212) 556-8777. Fax: (646) 428-6145. Email: creditdepartment@nytimes.com. Advertising accepted by The Times is subject to all terms and conditions contained herein.LEADERBOARD
Leaderboard. The Leaderboard's wide format is reader-friendly and idea for showcasing brand messaging, product imagery and multimedia atscale.
CONTEXTUAL TARGETING Contextual Targeting. Context is powerful. The New York Times is utilizing new technologies to push the envelope and extend the definition of contextual targeting. Trailblazing to contextually target attributes that have never before been possible -- emotions,controversy
FLEXXL: MESSAGING
FlexXL Messaging. Build upon compelling storytelling with FlexXL Messaging. The fast-loading native ad experience allows brands to tell their beautiful stories alongside cross-platform, contextual copy.FLEXXL: SLIDESHOW
FlexXL Slideshow. The beauty of a Slideshow, in an FlexXL format. The FlexXL Slideshow enables brands to showcase multiple looks or products through a series of sequential images that are easy-to-create and fast-loading — a simple way to engage readers in-stream.NYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors. NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1. SOURCE: MRI Spring 2020. U.S. only. The New York Times Newspaper (Weekday/SundayNet)
DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
PODCASTS | NEW YORK TIMES The New York Times maintains the highest standard of journalism and advertising of any media publication in the world. Podcasts are a unique and specialized platform to reach our ultimate reader/listener audience. Therefore, the podcast department at The Times reviews all advertising creative to ensure consistently high standards so thatIAB PORTFOLIO UNITS
Submit all 3rd party creative tags to your Campaign Manager and adops@nytimes.com 3 days prior to campaign launch for static creative; 5 days prior for rich media. Tags should be sent as .txt or in a spreadsheet document. Do not supply tags in .rtf or in the body of an email. You must notify us if you plan to use a 4th party tag to tracka 3rd
PROPRIETARY LIBRARY
Proprietary Ad Formats. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.T | NEW YORK TIMES
T | New York Times. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. T contributes to the global conversation and tilts the lens to capture a distinct, unflinching portrait that reflects the urgency of NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified Advertisements PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas.NYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors. NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1. SOURCE: MRI Spring 2020. U.S. only. The New York Times Newspaper (Weekday/SundayNet)
DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
PODCASTS | NEW YORK TIMES The New York Times maintains the highest standard of journalism and advertising of any media publication in the world. Podcasts are a unique and specialized platform to reach our ultimate reader/listener audience. Therefore, the podcast department at The Times reviews all advertising creative to ensure consistently high standards so thatIAB PORTFOLIO UNITS
Submit all 3rd party creative tags to your Campaign Manager and adops@nytimes.com 3 days prior to campaign launch for static creative; 5 days prior for rich media. Tags should be sent as .txt or in a spreadsheet document. Do not supply tags in .rtf or in the body of an email. You must notify us if you plan to use a 4th party tag to tracka 3rd
PROPRIETARY LIBRARY
Proprietary Ad Formats. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.T | NEW YORK TIMES
T | New York Times. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. T contributes to the global conversation and tilts the lens to capture a distinct, unflinching portrait that reflects the urgency of NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified Advertisements PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas. DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights to drive results. By exploring the latest advances in technology, artificial intelligence, data science and machine learning, and working across our teams at T Brand, we’re able to tell the rightstories and
STANDARD UNITS
All units need to be built in HTML5, JPG or GIF. Flash is no longer supported by The New York Times. All sound in ads must be click-initiated. All locally served ads require a GIF/JPG and click-through URL. All ads with a white background require a black border. Max of 5 individual creatives in rotation at one time, unlessotherwise specified
PIVOTAL | NEW YORK TIMES Pivotal | New York Times. Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature&
THE NEW YORK TIMES MAGAZINE The New York Times Magazine. The New York Times Magazine deftly mixes thoughtful cultural features with searing reporting. The magazine is an ambitious discourse featuring the world’s best reporters, writers, photographers and designers. T MAGAZINE GUIDELINES Maximum density (DMAX) or total area color (TAC) should not be higher than 340%. Solid four-color blacks should not exceed the 340% total density or go below 300%. We suggest a rich black comprised of 70% cyan, 65% magenta, 65% yellow and 100% key (a total density of 300%) for large black tint areas. RESOURCES - NYT MEDIA KIT Application for agency recognition must be made with The New York Times. Applications are available upon request to The Times Credit Department. Phone: (212) 556-8777. Fax: (646) 428-6145. Email: creditdepartment@nytimes.com. Advertising accepted by The Times is subject to all terms and conditions contained herein.LEADERBOARD
Leaderboard. The Leaderboard's wide format is reader-friendly and idea for showcasing brand messaging, product imagery and multimedia atscale.
CONTEXTUAL TARGETING Contextual Targeting. Context is powerful. The New York Times is utilizing new technologies to push the envelope and extend the definition of contextual targeting. Trailblazing to contextually target attributes that have never before been possible -- emotions,controversy
FLEXXL: MESSAGING
FlexXL Messaging. Build upon compelling storytelling with FlexXL Messaging. The fast-loading native ad experience allows brands to tell their beautiful stories alongside cross-platform, contextual copy.FLEXXL: SLIDESHOW
FlexXL Slideshow. The beauty of a Slideshow, in an FlexXL format. The FlexXL Slideshow enables brands to showcase multiple looks or products through a series of sequential images that are easy-to-create and fast-loading — a simple way to engage readers in-stream.NYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors.STANDARD UNITS
New York Times Advertising. Efficiently reach New York Times readers using an IAB standard unit.PROPRIETARY LIBRARY
New York Times Advertising. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.IAB PORTFOLIO UNITS
New York Times Advertising. Efficiently reach New York Times readers using an IAB standard unit. NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified AdvertisementsT | NEW YORK TIMES
New York Times Advertising. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. THE NEW YORK TIMES MAGAZINE The New York Times Magazine. The New York Times Magazine deftly mixes thoughtful cultural features with searing reporting. The magazine is an ambitious discourse featuring the world’s best reporters, writers, photographers and designers. T MAGAZINE GUIDELINES Metric. Non Bleed Safety: Any type or image not intended to trim should be kept 9.525mm from bleed on all sides. For spreads, gutter type safety of 6.35mm is required on each page. ADVERTISING RATES EFFECTIVE JANUARY 1, 2020 BOOKS 4 The New York Times BKS 2020 Sunday Book Review Advertising Rates 1 Page/ 5 Pages/ 10 Pages/ 20 Pages/ 40 Pages/ 126 Column 630 Column 1,260 Column 2,520 Column 5,040 Column OpenInches Inches InchesInchesInches
FLEX FRAME - 2 COLUMN: MESSAGING Flex Frame Messaging. 2 Column. The Messaging format is the ideal canvas for rich brand image-based storytelling that delivers at scale. This fast-loading ad experience allows advertisers to align with premium content beautifully across mobile, tablet and desktop with aNYT MEDIA KIT
Innovation. The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors.STANDARD UNITS
New York Times Advertising. Efficiently reach New York Times readers using an IAB standard unit.PROPRIETARY LIBRARY
New York Times Advertising. Designed to seamlessly integrate with The New York Times environment, our exclusive ad formats leverage high quality visuals built specifically for our premium audience, resulting in increased engagement.IAB PORTFOLIO UNITS
New York Times Advertising. Efficiently reach New York Times readers using an IAB standard unit. NEWSPAPER GUIDELINES To place a classified ad, or to obtain information, please visit our website at advertising.nytimes.com or contact The New York Times Classified Advertising Department at (212) 556-3900 if you’re in New York City, 1-800-ADTIMES if you’re outside New York City but in the tristate area. For all other areas, please dial (800) 458-5522. Classified AdvertisementsT | NEW YORK TIMES
New York Times Advertising. T cultivates discourse and introduces the people who define culture. They’re the first to showcase the names of emerging talent, and the faces to memorize for the future. THE NEW YORK TIMES MAGAZINE The New York Times Magazine. The New York Times Magazine deftly mixes thoughtful cultural features with searing reporting. The magazine is an ambitious discourse featuring the world’s best reporters, writers, photographers and designers. T MAGAZINE GUIDELINES Metric. Non Bleed Safety: Any type or image not intended to trim should be kept 9.525mm from bleed on all sides. For spreads, gutter type safety of 6.35mm is required on each page. ADVERTISING RATES EFFECTIVE JANUARY 1, 2020 BOOKS 4 The New York Times BKS 2020 Sunday Book Review Advertising Rates 1 Page/ 5 Pages/ 10 Pages/ 20 Pages/ 40 Pages/ 126 Column 630 Column 1,260 Column 2,520 Column 5,040 Column OpenInches Inches InchesInchesInches
FLEX FRAME - 2 COLUMN: MESSAGING Flex Frame Messaging. 2 Column. The Messaging format is the ideal canvas for rich brand image-based storytelling that delivers at scale. This fast-loading ad experience allows advertisers to align with premium content beautifully across mobile, tablet and desktop with a NEWSPAPER - NYT MEDIA KIT 6.1M Readers. NYTimes Sunday readers choose to spend 63 minutes with us.. That’s more time on average with the publication than readers. of leading lifestyle, fashion and business titles. 1 PODCASTS | NEW YORK TIMES The New York Times is the top storytelling destination in the world, and podcasts are a unique element of our ultimate mission in helping people understand the world. DIGITAL - NYT MEDIA KIT Digital. The New York Times Advertising team helps brands matter more in the world. We double-down on data, measurements and insights todrive results.
T | NEW YORK TIMES
Hanya Yanagihara, editor in chief of T, was selected as one of AdAge’s Creativity All-Stars in 2018, and was named to The Business of Fashion’s BoF500, which names the PIVOTAL | NEW YORK TIMES Introducing a groundbreaking new platform from NYT Advertising designed for marketers seeking relevance and deep consumer insight on the most important topics in society — right now — and implications for brands, all driven by the inquisitive nature & original work of The New York Times.EDITORIAL EMAILS
The New York Times editorial newsletters reverberate the depth and breadth of the newsroom. With 50+ briefings, our journalists don’t use a one-size-fits-all approach.LEADERBOARD
Leaderboard. The Leaderboard's wide format is reader-friendly and idea for showcasing brand messaging, product imagery and multimedia atscale.
CONTEXTUAL TARGETING Context is powerful. The New York Times is utilizing new technologies to push the envelope and extend the definition of contextual targeting. Trailblazing to contextually target attributes that have never before been possible -- emotions, controversy and social engagement are just the beginning.FLEXXL: SLIDESHOW
FlexXL Slideshow. The beauty of a Slideshow, in an FlexXL format. The FlexXL Slideshow enables brands to showcase multiple looks or products through a series of sequential images that are easy-to-create and fast-loading — a simple way to engage readers in-stream.FLEXXL: MESSAGING
FlexXL Messaging. Build upon compelling storytelling with FlexXL Messaging. The fast-loading native ad experience allows brands to tell their beautiful stories alongside cross-platform, contextual copy.* Newspaper
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The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in theseendeavors.
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Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3 SOURCE: GfK MRI Spring 2019, US only, Generations: Millennials (b.1977-1996) or Gen Z (b.1997-2010), NET: New York Times (Sunday) or New York Times (Daily) or sites visited/apps used past 30 days: NYTimes.com$1 TRILLION
The New York Times digital AFFLUENT VISITORS wield over $1 trillion in total buying power 4 SOURCE: Ipsos Affluent Survey USA Fall 2019 Adults 18 or older, HHI $125,000+. Total Digital Brand Footprint (past 30 days). Expenditures weighted to household.CONTACT US
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