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NOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
The viewbook for Phillips Exeter Academy is a good example of how long a strong piece with strong distinctive branding can last. With occasional updates, this book hasNOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
Small colleges serving an underserved population can sometime struggle to get noticed. If you are the kind of student who has had to face serious obstacles in high school, if your education has been disrupted for any reason, if you’re the first in your family to even think about college, if you are a recent immigrant with big aspirations but few options, it can be extremely difficult toNOODLE & SCRIBBLE
Many schools often find themselves in need of a simple multipurpose brochure that can be used to provide an overview of their program to guidance counselors, prospective donors, foundations, prospective families at school fairs, feeder organizations—even college admissions offices seeking toNOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
The viewbook for Phillips Exeter Academy is a good example of how long a strong piece with strong distinctive branding can last. With occasional updates, this book hasNOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
Small colleges serving an underserved population can sometime struggle to get noticed. If you are the kind of student who has had to face serious obstacles in high school, if your education has been disrupted for any reason, if you’re the first in your family to even think about college, if you are a recent immigrant with big aspirations but few options, it can be extremely difficult toNOODLE & SCRIBBLE
Many schools often find themselves in need of a simple multipurpose brochure that can be used to provide an overview of their program to guidance counselors, prospective donors, foundations, prospective families at school fairs, feeder organizations—even college admissions offices seeking toNOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
New! Starting this fall, N+S will offer a special deal every so often to readers. Subscribe to our deals, check out the offer, send us your problem, and we’ll do some noodling or creative scribbling.NOODLE & SCRIBBLE
Brand Standards, also known as a Visual Identity System, help organizations present a clear and consistent identity for your school.Regularly used graphic icons, type treatments and messaging can convey and reinforce your identity, your strengths and yourreputation.
NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
If you’re looking for a particularly strong example of being part of the conversation, search “Deval Patrick” on Flickr. You’ll find a spectacular collection of photos that give the viewer a sense of what the Governor of Massachusetts does every day and what kind ofgovernor he is.
NOODLE & SCRIBBLE
Everyone wants buzz—buzz is authentic, personal, and the best marketing communication you can create. Buzz is word of mouth—people talking about your institution or organization with pride, enthusiasmand energy.
NOODLE & SCRIBBLE
Many schools often find themselves in need of a simple multipurpose brochure that can be used to provide an overview of their program to guidance counselors, prospective donors, foundations, prospective families at school fairs, feeder organizations—even college admissions offices seeking toNOODLE & SCRIBBLE
We’ve been working with Gettysburg College for several years on signature admissions publications. The viewbook is the centraladmissions piece.
NOODLE & SCRIBBLE
Almost a third of students considering liberal arts colleges say they are interested in study abroad. As a result, many colleges are working hard to promote these programs in recruiting materials.NOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
Not long ago, we had a client who had done a brand audit with another firm. The client thought it was good work, but for some reason, the ideas were never implemented.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
Not long ago, we had a client who had done a brand audit with another firm. The client thought it was good work, but for some reason, the ideas were never implemented.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
New! Starting this fall, N+S will offer a special deal every so often to readers. Subscribe to our deals, check out the offer, send us your problem, and we’ll do some noodling or creative scribbling.NOODLE & SCRIBBLE
If you’re looking for a particularly strong example of being part of the conversation, search “Deval Patrick” on Flickr. You’ll find a spectacular collection of photos that give the viewer a sense of what the Governor of Massachusetts does every day and what kind ofgovernor he is.
NOODLE & SCRIBBLE
The viewbook for Phillips Exeter Academy is a good example of how long a strong piece with strong distinctive branding can last. With occasional updates, this book hasNOODLE & SCRIBBLE
Everyone wants buzz—buzz is authentic, personal, and the best marketing communication you can create. Buzz is word of mouth—people talking about your institution or organization with pride, enthusiasmand energy.
NOODLE & SCRIBBLE
Many schools often find themselves in need of a simple multipurpose brochure that can be used to provide an overview of their program to guidance counselors, prospective donors, foundations, prospective families at school fairs, feeder organizations—even college admissions offices seeking toNOODLE & SCRIBBLE
Almost a third of students considering liberal arts colleges say they are interested in study abroad. As a result, many colleges are working hard to promote these programs in recruiting materials.NOODLE & SCRIBBLE
Small colleges serving an underserved population can sometime struggle to get noticed. If you are the kind of student who has had to face serious obstacles in high school, if your education has been disrupted for any reason, if you’re the first in your family to even think about college, if you are a recent immigrant with big aspirations but few options, it can be extremely difficult toNOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
Not long ago, we had a client who had done a brand audit with another firm. The client thought it was good work, but for some reason, the ideas were never implemented.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
Marketing is an art and a science and gathering and interpreting the data is about the science. One kind of data gathering supports you in developing a detailed profile of your prospective family so you can refine your communications or brand.NOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
Not long ago, we had a client who had done a brand audit with another firm. The client thought it was good work, but for some reason, the ideas were never implemented.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
Marketing is an art and a science and gathering and interpreting the data is about the science. One kind of data gathering supports you in developing a detailed profile of your prospective family so you can refine your communications or brand.NOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
Brand Standards, also known as a Visual Identity System, help organizations present a clear and consistent identity for your school.Regularly used graphic icons, type treatments and messaging can convey and reinforce your identity, your strengths and yourreputation.
NOODLE & SCRIBBLE
The viewbook for Phillips Exeter Academy is a good example of how long a strong piece with strong distinctive branding can last. With occasional updates, this book hasNOODLE & SCRIBBLE
Everyone wants buzz—buzz is authentic, personal, and the best marketing communication you can create. Buzz is word of mouth—people talking about your institution or organization with pride, enthusiasmand energy.
NOODLE & SCRIBBLE
What do you stand for? What do you believe? Founded in 1997, Gann Academy in Waltham, MA has been growing at the speed of light. A new campus, a new Head of School, new faculty and staff, new programs and a growing student body have given the school a reputation for constant development and growth.NOODLE & SCRIBBLE
Many schools often find themselves in need of a simple multipurpose brochure that can be used to provide an overview of their program to guidance counselors, prospective donors, foundations, prospective families at school fairs, feeder organizations—even college admissions offices seeking toNOODLE & SCRIBBLE
Almost a third of students considering liberal arts colleges say they are interested in study abroad. As a result, many colleges are working hard to promote these programs in recruiting materials.NOODLE & SCRIBBLE
Small colleges serving an underserved population can sometime struggle to get noticed. If you are the kind of student who has had to face serious obstacles in high school, if your education has been disrupted for any reason, if you’re the first in your family to even think about college, if you are a recent immigrant with big aspirations but few options, it can be extremely difficult toNOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Gann Academy Introductory Brochure “Our students want to be here, and they want to do their best.” Creative Direction, Graphic Design, Integrated Marketing, Schools, WritingNOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
As the only pluralistic Jewish high school in Greater Boston, Gann Academy was already well differentiated in their market. But at the time prospective students and families came to the school almost exclusively through other Jewish days schools or Jewish organizations.NOODLE & SCRIBBLE
Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing. Boston Women’s March for America. In terms of attendance as a percent of city population, the Boston March was second only to the Washington DC March. Creative Direction, Digital Marketing, Graphic Design, Identity, Websites, Writing. Durham AcademyViewbook.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Gann Academy Introductory Brochure “Our students want to be here, and they want to do their best.” Creative Direction, Graphic Design, Integrated Marketing, Schools, WritingNOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
As the only pluralistic Jewish high school in Greater Boston, Gann Academy was already well differentiated in their market. But at the time prospective students and families came to the school almost exclusively through other Jewish days schools or Jewish organizations.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
NOODLE & SCRIBBLE
The viewbook for Phillips Exeter Academy is a good example of how long a strong piece with strong distinctive branding can last. With occasional updates, this book hasNOODLE & SCRIBBLE
We’ve been working with Gettysburg College for several years on signature admissions publications. The viewbook is the centraladmissions piece.
NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines areNOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Gann Academy Introductory Brochure “Our students want to be here, and they want to do their best.” Creative Direction, Graphic Design, Integrated Marketing, Schools, WritingNOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
As the only pluralistic Jewish high school in Greater Boston, Gann Academy was already well differentiated in their market. But at the time prospective students and families came to the school almost exclusively through other Jewish days schools or Jewish organizations.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
Super Powers. When you hire a consultant, the engagement should not only produce the desired results, but also leave you and your staff with new knowledge, resources and skills.NOODLE & SCRIBBLE
Not long ago of our school clients shared with us a note from a 13-year-old prospective student from China. In his note, the prospect refers to some letters he received.NOODLE & SCRIBBLE
No organization that interacts with people in the world can claim to control its brand. It’s snake oil to claim otherwise. Brands exist only in concert with other minds.NOODLE & SCRIBBLE
Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are underused by schools and other nonprofits.NOODLE & SCRIBBLE
Boston Women’s March for America In terms of attendance as a percent of city population, the Boston March was second only to the WashingtonDC March.
NOODLE & SCRIBBLE
We’ve been watching with interest the changes taking place at Drexel University. About 10 years ago, Drexel made a bold move, embracing an intense direct marketing strategy and the elimination of many hurdlesto applying.
NOODLE & SCRIBBLE
Gann Academy Introductory Brochure “Our students want to be here, and they want to do their best.” Creative Direction, Graphic Design, Integrated Marketing, Schools, WritingNOODLE & SCRIBBLE
While widely know for being an academic powerhouse, Exeter is perhaps not as familiar to people for its athletic excellence. Families who come from large suburban school systems bursting with school spirit and championship banners, soccer moms and dads who spend just as much time coaching as they do on the sidelines, families who are intimately familiar with early morning ice times and poolNOODLE & SCRIBBLE
As the only pluralistic Jewish high school in Greater Boston, Gann Academy was already well differentiated in their market. But at the time prospective students and families came to the school almost exclusively through other Jewish days schools or Jewish organizations.NOODLE & SCRIBBLE
noodle +scribble is Mari Badger and Cha Hajian. Mari and Cha have worked together for more than 25 years producing dozens of award-winning marketing and communications materials for their clients—and, more importantly, contributing to record admissions years, the success of major fundraising campaigns and special events, and the launch of new initiatives and services while also enhancingthe
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The viewbook for Phillips Exeter Academy is a good example of how long a strong piece with strong distinctive branding can last. With occasional updates, this book hasNOODLE & SCRIBBLE
We’ve been working with Gettysburg College for several years on signature admissions publications. The viewbook is the centraladmissions piece.
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Recently a leaked email revealed 85 taglines that the Clinton campaign considered before settling on “Stronger Together.” This got us thinking about how some of our clients use and develop taglines. Do you even need a tagline? Probably. We think taglines are* About N+S
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GETTYSBURG COLLEGE ADMISSIONS VIEWBOOK “WHY BE GREAT? BECAUSE THERE’S SERIOUS WORK TO BE DONE.” Colleges + Universities, Creative Direction, Graphic Design, Integrated Marketing BOSTON WOMEN’S MARCH FOR AMERICA IN TERMS OF ATTENDANCE AS A PERCENT OF CITY POPULATION, THE BOSTON MARCH WAS SECOND ONLY TO THE WASHINGTON DC MARCH. Creative Direction, Digital Marketing, Graphic Design, Identity,Websites, Writing
DURHAM ACADEMY VIEWBOOK "DO YOU KNOW HOW FAR YOU CAN GO? HAVE YOU BEEN INTRODUCED TO ALL YOUR TALENTS AND ABILITIES? HAVE YOU EXPLORED THE MANY POWERS OF YOURIMAGINATION?"
Creative Direction, Graphic Design, Schools, Writing THE CAMPAIGN FOR RADCLIFFE "WE STUDIED AT HARVARD, BUT WE ENVISIONED AT RADCLIFFE." Colleges + Universities, Creative Direction, Graphic Design, Writing HOBART & WILLIAM SMITH COLLEGE BROCHURES “ARE YOU A HEDGEHOG? OR ARE YOU A FOX?” Branding, Colleges + Universities, Creative Direction, GraphicDesign, Writing
GETTYSBURG SCIENCE BROCHURE "GO FOR IT. INVENT THE FUTURE. SOLVE THE PROBLEMS. CHANGE THE WORLD. AND DO GREAT WORK. NOT JUST ON PAPER. NOT JUST THEORETICALLY. FORREAL. IN VIVO."
Colleges + Universities, Creative Direction, Graphic Design, Writing UNIVERSITY LIGGETT SCHOOL BRAND BOOK “IT REALLY IS A MOMENT LIKE NO OTHER—TO KNOW SOMETHING CREATESPURE JOY.”
Branding, Creative Direction, Graphic Design, Identity, Schools,Writing
KINGSLEY MONTESSORI SCHOOL BRAND BOOK “CURIOSITY IS THE ROCKET FUEL OF LEARNING.” Branding, Graphic Design, Schools, Strategy, Writing FENWAY HIGH SCHOOL INTRODUCTORY BROCHURE “NOTHING SHOULD HOLD YOU BACK. NOTHING.” Branding, Creative Direction, Graphic Design, Schools, Writing PHILLIPS EXETER ACADEMY ATHLETICS BROCHURE “THE CROWD COMES TO ITS FEET IN SLOW MOTION, AND THE SOUND BUILDS. SOMETIMES YOU GET TO BE THE HERO.” Creative Direction, Graphic Design, Integrated Marketing, Schools,Writing
GANN ACADEMY INTRODUCTORY BROCHURE “OUR STUDENTS WANT TO BE HERE, AND THEY WANT TO DO THEIR BEST.” Creative Direction, Graphic Design, Integrated Marketing, Schools,Writing
SOUTHERN VERMONT COLLEGE VIEWBOOK “WE WANT TO FOSTER YOUR ASPIRATIONS, HELP YOU ACHIEVE YOU GOALS—AND THEN GO EVEN FURTHER.” Colleges + Universities, Creative Direction, Graphic Design, Themes/Taglines, Writing DEERFIELD ACADEMY ADMISSIONS VIDEO “WHAT ARE THE STUDENTS LIKE? DO PEOPLE STUDY ALL THE TIME?” Creative Direction, Schools, Video KINGSLEY MONTESSORI SCHOOL ANNUAL REPORTLIVE. GROW. GIVE.
Graphic Design, Schools SUNY BINGHAMTON CASE STATEMENT “WE LOVE PROBLEMS. WE LOVE THE WHITEWATER OF INTELLECTUALCHALLENGE.”
Colleges + Universities, Creative Direction, Graphic Design, Writing SEAPORT ACADEMY VIEWBOOK “A LOBSTER IS NOT A WORKSHEET.” Branding, Graphic Design, Schools, Writing ST. PAUL’S SCHOOL CAMPAIGN WHITE PAPER “OUR WORLD IS CHANGING—GROWING SMALLER, WARMER, MORE DIVERSE ANDMORE COMPLEX.”
Graphic Design, Schools, Writing ETHICAL CULTURE FIELDSTON SCHOOL CASE STATEMENT “HAS OUR SCHOOL MADE THE WORLD BETTER?” Creative Direction, Graphic Design, Schools, Writing GETTYSBURG GLOBAL EDUCATION BROCHURE “NO MATTER WHAT YOU STUDY, NO MATTER YOUR MAJOR, A GLOBAL PERSPECTIVE DEEPENS THE VALUE OF WHAT YOU LEARN IN COLLEGE AND EXPANDS THE OPPORTUNITIES AVAILABLE TO YOU PROFESSIONALLY.” Colleges + Universities, Creative Direction, Graphic Design, Writing GANN ACADEMY BRAND BOOK “HIGH SCHOOL OUGHT TO BE MORE THAN A RACE THROUGH REQUIREMENTS.” Branding, Graphic Design, Schools, Writing PHILLIPS EXETER ACADEMY VIEWBOOK “WHAT PLATO THOUGHT. WHAT EMERSON MEANT. WHAT A ROBOT DREAMS.” Creative Direction, Graphic Design, Schools, Writing GANN ACADEMY VIEWBOOK “COMBED HAIR. NEW NOTEBOOKS. LUCKY SOCKS.” Graphic Design, Integrated Marketing, Schools, Writing AGNES SCOTT COLLEGE PAID EDITORIALS “OUR HUMANITY IS BEST SERVED NOT BY INCREASING OUR EARNING POTENTIAL, BUT BY DEVELOPING OUR CAPACITY FOR BOLDNESS ANDORIGINALITY.”
Advertising, Branding, Colleges + Universities, Writing KINGSLEY MONTESSORI SCHOOL VIDEO “YOU WANT TO BE HERE.”Schools, Video
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Branding, Creative Direction, Graphic Design, Special Projects GETTYSBURG COLLEGE BUSINESS BROCHURE THE MYTH: LIBERAL ARTS MAJORS ARE DESTINED TO MAKE LATTÉS FOR LIFE. Colleges + Universities, Creative Direction, Graphic Design, Writing Strategy. Creative. Results. Let's talk! (617) 858-0666__
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