NATURAL MARKETING INSTITUTE Natural Marketing Institute - We provide Strategic Consulting Services & Custom Research Since 1990. Get yourself the best marketing solution

CASE STUDIES

Custom ethnographic research among 30+ groups in six states to dimensionalize the vision, mission, brand values, offerings, and challenges. Primary quantitative research to explore and validate optimal brand strategy approach. Recommendations for the development of a long-term brand strategy. Results: Current branding strategy

being implemented

SUPPLEMENTS/OTC/RX CONSUMER TRENDS REPORT Natural Marketing Institute ® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription, and over-the-counter medications.

PRODUCT & PACKAGING

Product & Packaging - Test new products, line changes, or packaging prior to launch. In Home Use Tests (IHUT), Taste, and Packaging Tests

..

2021 HEALTH & WELLNESS TRENDS IN AMERICA Natural Marketing Institute ® is pleased to present its 2021 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals underlying dynamics that help to provide a glimpse into what lies ahead. NEW SUSTAINABILITY CONSUMER TRENDS REPORT This report is the nineteenth annual U.S. report Natural Marketing Institute ® has published on the state of the sustainability market. The report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental

and social issues.

FRANCE 2021 GLOBAL SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute is pleased to present its 2021 France Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 80+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and

pharmaceuticals.

HEALTH AND WELLNESS CONSUMER TRENDS Health and Wellness Consumer Trends - Since 1999, 22 Years of Data, 69,000+ Consumers, 5 Distinct Segments. For more information on the MAPTRAC | OUR OPPORTUNITY TOOLS | NATURAL MARKETING INSTITUTE We Use Proprietary Software and: • Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses. • Visually map where they are. • Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail

campaign

NATURAL MARKETING INSTITUTE Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. NATURAL MARKETING INSTITUTE Natural Marketing Institute - We provide Strategic Consulting Services & Custom Research Since 1990. Get yourself the best marketing solution

CASE STUDIES

Custom ethnographic research among 30+ groups in six states to dimensionalize the vision, mission, brand values, offerings, and challenges. Primary quantitative research to explore and validate optimal brand strategy approach. Recommendations for the development of a long-term brand strategy. Results: Current branding strategy

being implemented

SUPPLEMENTS/OTC/RX CONSUMER TRENDS REPORT Natural Marketing Institute ® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription, and over-the-counter medications.

PRODUCT & PACKAGING

Product & Packaging - Test new products, line changes, or packaging prior to launch. In Home Use Tests (IHUT), Taste, and Packaging Tests

..

2021 HEALTH & WELLNESS TRENDS IN AMERICA Natural Marketing Institute ® is pleased to present its 2021 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals underlying dynamics that help to provide a glimpse into what lies ahead. NEW SUSTAINABILITY CONSUMER TRENDS REPORT This report is the nineteenth annual U.S. report Natural Marketing Institute ® has published on the state of the sustainability market. The report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental

and social issues.

FRANCE 2021 GLOBAL SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute is pleased to present its 2021 France Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 80+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and

pharmaceuticals.

HEALTH AND WELLNESS CONSUMER TRENDS Health and Wellness Consumer Trends - Since 1999, 22 Years of Data, 69,000+ Consumers, 5 Distinct Segments. For more information on the MAPTRAC | OUR OPPORTUNITY TOOLS | NATURAL MARKETING INSTITUTE We Use Proprietary Software and: • Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses. • Visually map where they are. • Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail

campaign

NATURAL MARKETING INSTITUTE Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. CONTACT US | GET IN TOUCH WITH US | NATURAL MARKETING Consulting Services and Research. For more information on our Business Consulting, Consumer Intelligence, and Market Research Services kindly contact: Steve French, Senior Vice-President, at 215-513-7300, ext. 214 or Steve.French@NMIsolutions.com. Diane Ray, VP of Strategic Innovation, at 717-314-7778 or D.Ray@NMIsolutions.com.

KEY TEAM MEMBERS

Steve French, Senior Vice President. Steven French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines, including business unit general management, brand marketing, multi-channel business development SUPPLEMENTS/OTC/RX CONSUMER TRENDS REPORT Natural Marketing Institute ® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription, and over-the-counter medications. COVID IMPACT ON HEALTH & SUSTAINABILITY Using Natural Marketing Institute’s annual tracking studies from 2019 across health and sustainability as the pre-COVID baseline, additional research was conducted in April 2020 (Wave 1) and October 2020 (Wave 2). New research will be conducted in May 2021 (Wave 3) and October 2021 (Wave 4). In the end, five quantified points in time will

SEGMEDICA® REPORTS

Segmedica®. Segmedica, a part of Research America’s Center of Excellence in Healthcare, Health and Wellness has a range of in-depth syndicated studies available. Created from qualitative and quantitative primary research, they provide deep and actionable insights for a wide range of topics. They are underpinned by Segmedica’s PersonaSmart

WHOLE LIVING

Understanding which issues are becoming more important to consumers reveals opportunities for industries positioned in the health and wellness space. Whole Living Segmentation (18+) identifies 6 Active Lifestyle Segments in the U.S. adult population, which provides deeper

understanding of

PERSONAL CARE AND BEAUTY DURING COVID-19 Personal Care and Beauty During COVID-19. As the USA continues to experience lockdown, voluntary isolation, and quarantine, millions of women are spending more time at home than they have done since they were young. Relationship management, work intrusion, cooking, and cleaning have all required additional attention and new approaches. CONSUMER ENGAGEMENT WITH ALTERNATIVE HEALTHCARE SERVICES Consumer Engagement with Alternative Healthcare Services Consumer Engagement with Alternative Healthcare Services Almost every life has been touched and is certainly changing lifestyles and habits like never before. In this unique personality-driven market research report, data from qualitative research and psychological analytical methods provide deep insights into this changing world and CHANGING BEHAVIORS IN THE FACE OF A GLOBAL HEALTH CRISIS Changing Behaviors in the Face of a Global Health Crisis (Health Networks and Services Edition) This study applies Segmedica’s groundbreaking PersonaSmart™ personality-based tools to understand consumers’ response to COVID-19. People react according to who they are, not their immediate situation. TELEPSYCHIATRY IN THE AGE OF COVID-19 Telepsychiatry in the Age of COVID-19. The pandemic has introduced more people to telepsychiatry while also increasing levels of anxiety and even panic among patients. This study draws on the experiences of patients with a range of conditions and psychiatrists, psychologists, and counselors to explore the benefits and pitfalls of taking mental NATURAL MARKETING INSTITUTE Natural Marketing Institute - We provide Strategic Consulting Services & Custom Research Since 1990. Get yourself the best marketing solution SUPPLEMENTS/OTC/RX TRENDS US OTC medications. Usage rate of 80+ products. Attitudinal statements & beliefs. Preferred nutritional formats. Condition/health issue mgt. Brands, influence and SUPPLEMENTS/OTC/RX CONSUMER TRENDS REPORT Natural Marketing Institute ® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription, and over-the-counter medications. NEW SUSTAINABILITY CONSUMER TRENDS REPORT This report is the nineteenth annual U.S. report Natural Marketing Institute ® has published on the state of the sustainability market. The report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental

and social issues.

2021 HEALTH & WELLNESS TRENDS IN AMERICA Natural Marketing Institute ® is pleased to present its 2021 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals underlying dynamics that help to provide a glimpse into what lies ahead.

PRODUCT & PACKAGING

Product & Packaging - Test new products, line changes, or packaging prior to launch. In Home Use Tests (IHUT), Taste, and Packaging Tests

..

FRANCE 2021 GLOBAL SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute is pleased to present its 2021 France Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 80+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and

pharmaceuticals.

MAPTRAC | OUR OPPORTUNITY TOOLS | NATURAL MARKETING INSTITUTE We Use Proprietary Software and: • Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses. • Visually map where they are. • Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail

campaign

NATURAL MARKETING INSTITUTE Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. WWW.NMISOLUTIONS.COM www.nmisolutions.com NATURAL MARKETING INSTITUTE Natural Marketing Institute - We provide Strategic Consulting Services & Custom Research Since 1990. Get yourself the best marketing solution SUPPLEMENTS/OTC/RX TRENDS US OTC medications. Usage rate of 80+ products. Attitudinal statements & beliefs. Preferred nutritional formats. Condition/health issue mgt. Brands, influence and SUPPLEMENTS/OTC/RX CONSUMER TRENDS REPORT Natural Marketing Institute ® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription, and over-the-counter medications. NEW SUSTAINABILITY CONSUMER TRENDS REPORT This report is the nineteenth annual U.S. report Natural Marketing Institute ® has published on the state of the sustainability market. The report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental

and social issues.

2021 HEALTH & WELLNESS TRENDS IN AMERICA Natural Marketing Institute ® is pleased to present its 2021 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals underlying dynamics that help to provide a glimpse into what lies ahead.

PRODUCT & PACKAGING

Product & Packaging - Test new products, line changes, or packaging prior to launch. In Home Use Tests (IHUT), Taste, and Packaging Tests

..

FRANCE 2021 GLOBAL SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute is pleased to present its 2021 France Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 80+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and

pharmaceuticals.

MAPTRAC | OUR OPPORTUNITY TOOLS | NATURAL MARKETING INSTITUTE We Use Proprietary Software and: • Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses. • Visually map where they are. • Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail

campaign

NATURAL MARKETING INSTITUTE Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. WWW.NMISOLUTIONS.COM www.nmisolutions.com CONTACT US | GET IN TOUCH WITH US | NATURAL MARKETING Consulting Services and Research. For more information on our Business Consulting, Consumer Intelligence, and Market Research Services kindly contact: Steve French, Senior Vice-President, at 215-513-7300, ext. 214 or Steve.French@NMIsolutions.com. Diane Ray, VP of Strategic Innovation, at 717-314-7778 or D.Ray@NMIsolutions.com. CORPORATE INFO/BACKGROUND The Institute is a prime global partner based on a range of unparalleled capabilities. Unique and focused approach. Longitudinal perspective (past, present, and future) Strategically-fueled with proprietary trended data. In-depth and unparalleled expertise. Cross-industry perspective - knowledge transfer. Global thought leadership - depth and

SEGMEDICA® REPORTS

Segmedica®. Segmedica, a part of Research America’s Center of Excellence in Healthcare, Health and Wellness has a range of in-depth syndicated studies available. Created from qualitative and quantitative primary research, they provide deep and actionable insights for a wide range of topics. They are underpinned by Segmedica’s PersonaSmart NATURAL MARKETING INSTITUTE Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report..

CONCEPT TESTING

Concept Testing Lens concept testing is self-norming Concept scores are “self-norming” – the respondent establishes his personal frame of reference via selection of first and second favorites on a scale, imitating a real life market. What is a Prime Target? A person who believes the concept is excellent, with great execution – your

best audience

WHOLE LIVING

Understanding which issues are becoming more important to consumers reveals opportunities for industries positioned in the health and wellness space. Whole Living Segmentation (18+) identifies 6 Active Lifestyle Segments in the U.S. adult population, which provides deeper

understanding of

CONSUMER ENGAGEMENT WITH ALTERNATIVE HEALTHCARE SERVICES Consumer Engagement with Alternative Healthcare Services Consumer Engagement with Alternative Healthcare Services Almost every life has been touched and is certainly changing lifestyles and habits like never before. In this unique personality-driven market research report, data from qualitative research and psychological analytical methods provide deep insights into this changing world and 8TH EDITION, 2019 SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute (NMI) is pleased to present its 2019 Supplements/OTC/Rx Consumer Trends Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 150+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and pharmaceuticals. WWW.NMISOLUTIONS.COM www.nmisolutions.com BRAZIL 2019 SUPPLEMENT/OTC/RX REPORT Brazil 2019 Supplement/OTC/Rx Report 90+ pages of NMI research, study supported, providing current consumer insights with data and analysis, including charts, graphs, illustrations! Introduction Overview Since 2005, NMI’s Global Dietary Supplements/OTC/Rx Consumer Studies are devoted to understanding consumer attitudes and behaviors and their impact on market dynamics! Natural Marketing NATURAL MARKETING INSTITUTE Natural Marketing Institute - We provide Strategic Consulting Services & Custom Research Since 1990. Get yourself the best marketing solution SUPPLEMENTS/OTC/RX TRENDS US OTC medications. Usage rate of 80+ products. Attitudinal statements & beliefs. Preferred nutritional formats. Condition/health issue mgt. Brands, influence and SUPPLEMENTS/OTC/RX CONSUMER TRENDS REPORT Natural Marketing Institute ® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription, and over-the-counter medications.

PRODUCT & PACKAGING

Product & Packaging - Test new products, line changes, or packaging prior to launch. In Home Use Tests (IHUT), Taste, and Packaging Tests

..

FRANCE 2021 GLOBAL SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute is pleased to present its 2021 France Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 80+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and

pharmaceuticals.

2021 HEALTH & WELLNESS TRENDS IN AMERICA Natural Marketing Institute ® is pleased to present its 2021 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals underlying dynamics that help to provide a glimpse into what lies ahead. MAPTRAC | OUR OPPORTUNITY TOOLS | NATURAL MARKETING INSTITUTE We Use Proprietary Software and: • Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses. • Visually map where they are. • Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail

campaign

KEY TEAM MEMBERS

Steve French, Senior Vice President. Steven French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines, including business unit general management, brand marketing, multi-channel business development NEW SUSTAINABILITY CONSUMER TRENDS REPORT This report is the nineteenth annual U.S. report Natural Marketing Institute ® has published on the state of the sustainability market. The report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental

and social issues.

NATURAL MARKETING INSTITUTE Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. NATURAL MARKETING INSTITUTE Natural Marketing Institute - We provide Strategic Consulting Services & Custom Research Since 1990. Get yourself the best marketing solution SUPPLEMENTS/OTC/RX TRENDS US OTC medications. Usage rate of 80+ products. Attitudinal statements & beliefs. Preferred nutritional formats. Condition/health issue mgt. Brands, influence and SUPPLEMENTS/OTC/RX CONSUMER TRENDS REPORT Natural Marketing Institute ® is pleased to present its 2021 Supplements/OTC/Rx Consumer Trends Report. The Institute has been tracking supplement usage for the past 15 years. It is our aim to provide you with the most recent and updated information on how consumers are thinking and behaving with regards to supplements, prescription, and over-the-counter medications.

PRODUCT & PACKAGING

Product & Packaging - Test new products, line changes, or packaging prior to launch. In Home Use Tests (IHUT), Taste, and Packaging Tests

..

FRANCE 2021 GLOBAL SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute is pleased to present its 2021 France Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 80+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and

pharmaceuticals.

2021 HEALTH & WELLNESS TRENDS IN AMERICA Natural Marketing Institute ® is pleased to present its 2021 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals underlying dynamics that help to provide a glimpse into what lies ahead. MAPTRAC | OUR OPPORTUNITY TOOLS | NATURAL MARKETING INSTITUTE We Use Proprietary Software and: • Create a computer model of your customer and let you select your prospects. Download names, addresses, phone numbers, email addresses. • Visually map where they are. • Use the best prospects to survey (further refine marketing strategies), or determine use of advertising dollars - direct mail

campaign

KEY TEAM MEMBERS

Steve French, Senior Vice President. Steven French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines, including business unit general management, brand marketing, multi-channel business development NEW SUSTAINABILITY CONSUMER TRENDS REPORT This report is the nineteenth annual U.S. report Natural Marketing Institute ® has published on the state of the sustainability market. The report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental

and social issues.

NATURAL MARKETING INSTITUTE Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. CONTACT US | GET IN TOUCH WITH US | NATURAL MARKETING Consulting Services and Research. For more information on our Business Consulting, Consumer Intelligence, and Market Research Services kindly contact: Steve French, Senior Vice-President, at 215-513-7300, ext. 214 or Steve.French@NMIsolutions.com. Diane Ray, VP of Strategic Innovation, at 717-314-7778 or D.Ray@NMIsolutions.com.

KEY TEAM MEMBERS

Steve French, Senior Vice President. Steven French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines, including business unit general management, brand marketing, multi-channel business development

NEWS & PUBLICATIONS

Natural Marketing Institute’s Personalized Nutrition: Health via ‘The Power of Me’ – published by Informa, NPI Publishing in Feb 2020. October 1, 2020. There is a continued growing consumer desire for personal autonomy and self-discovery. Over the past several years we have witnessed an acceleration of personalization across

CASE STUDIES

Custom ethnographic research among 30+ groups in six states to dimensionalize the vision, mission, brand values, offerings, and challenges. Primary quantitative research to explore and validate optimal brand strategy approach. Recommendations for the development of a long-term brand strategy. Results: Current branding strategy

being implemented

2021-2022 BRAND TRACKER STUDY 2021-2022 Brand Tracker Study. Track trends, areas of interest or measure the impact of your marketing activities by monitoring changes over time. Analyze cross-usage, trends and much more! Track a range of health-related topics in the ever-changing wellness market space to identify upcoming trends, new opportunities and market entry

strategies.

FORESIGHT | PREDICTIVE ANALYTICS | NATURAL MARKETING INSTITUTE Faster life cycles of new ideas, issues, ingredients and other market influences are driving marketers need to know what's coming next. Get a future outlook across your categories. Identify growth opportunities across categories, occasions, & brands. Includes psychographic, demographic, scientific, social & macroeconomic influences.

CONCEPT TESTING

Concept Testing Lens concept testing is self-norming Concept scores are “self-norming” – the respondent establishes his personal frame of reference via selection of first and second favorites on a scale, imitating a real life market. What is a Prime Target? A person who believes the concept is excellent, with great execution – your

best audience

SCHIZOPHRENIA

Schizophrenia: The Patient Journey. This report tells the full and intimate story of schizophrenia in the US as seen by patients, caregivers, and providers. Acquiring this report will deepen your knowledge of the disease’s impact on patients, treatment decisions, and beliefs. This is a very complicated disease and the best way to

decipher it

PREDIABETES

Prediabetes: The Patient Journey. This in-depth report studies the emerging condition known as prediabetes. Prediabetes is a serious health condition where blood sugar levels are higher than normal, but not enough to be diagnosed with Type 2 Diabetes. However, 70% of those with prediabetes will eventually be diagnosed with diabetes. 8TH EDITION, 2019 SUPPLEMENTS/OTC/RX CONSUMER TRENDS Natural Marketing Institute (NMI) is pleased to present its 2019 Supplements/OTC/Rx Consumer Trends Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 150+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and pharmaceuticals.

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