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online fundraising.
ONLINE FUNDRAISING TRAINING, RESEARCH, AND RESOURCES Online Certification Courses for Fundraising & Nonprofit Marketing. Over 4,500 fundraisers and marketers have enrolled in these online, on-demand courses that will help equip you with the essential skills needed to grow your online fundraising. From copywriting to Google Analytics to a/b testing to year-end fundraising, each video-based series is packed with real-world case studies ONLINE FUNDRAISING CERTIFICATION COURSES Online fundraising & digital marketing certification courses from the NextAfter Institute will equip you with essential skills, proven strategies, and data-drivenBEATRIZ JIMENEZ
Beatriz’s background is a bit on the unconventional side. After graduating from the University of North Carolina at Charlotte with a criminal justice degree, she decided to not use her degree at all and commission into the Air Force.NEXTAFTER INSTITUTE
NextAfter Institute is the training arm of NextAfter, an online fundraising research lab and consultancy focused on helping nonprofits acquire more donors and grow their revenue in order to increase impact and grow generosity.BRADY JOSEPHSON
Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work.TIM KACHURIAK
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. WHAT IS THE BEST TIME TO SEND FUNDRAISING EMAILS? The right message to the right person at the right time is an old marketing maxim. And while much has been done around email messaging as well as targeting and segmentation — although more can and should be done — there isn’t a lot out there about the best time to sendfundraising emails.
NONPROFIT FUNDRAISING OPTIMIZATION We're obsessed with helping nonprofits find out what makes donors give through online fundraising optimization. Our mission is to help nonprofits acquire more SERVICES | NEXTAFTER Grow your revenue with digital-first fundraising . NextAfter is a digital-first agency.. While most agencies try to figure out how to add digital into the mix, we put digital in a position to lead. NONPROFIT FUNDRAISING OPTIMIZATION RESOURCES These free research studies, tools, and videos will help your nonprofit organization learn the practice of optimization and grow itsonline fundraising.
ONLINE FUNDRAISING TRAINING, RESEARCH, AND RESOURCES Online Certification Courses for Fundraising & Nonprofit Marketing. Over 4,500 fundraisers and marketers have enrolled in these online, on-demand courses that will help equip you with the essential skills needed to grow your online fundraising. From copywriting to Google Analytics to a/b testing to year-end fundraising, each video-based series is packed with real-world case studies ONLINE FUNDRAISING CERTIFICATION COURSES Online fundraising & digital marketing certification courses from the NextAfter Institute will equip you with essential skills, proven strategies, and data-drivenBEATRIZ JIMENEZ
Beatriz’s background is a bit on the unconventional side. After graduating from the University of North Carolina at Charlotte with a criminal justice degree, she decided to not use her degree at all and commission into the Air Force.NEXTAFTER INSTITUTE
NextAfter Institute is the training arm of NextAfter, an online fundraising research lab and consultancy focused on helping nonprofits acquire more donors and grow their revenue in order to increase impact and grow generosity.BRADY JOSEPHSON
Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work.TIM KACHURIAK
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. WHAT IS THE BEST TIME TO SEND FUNDRAISING EMAILS? The right message to the right person at the right time is an old marketing maxim. And while much has been done around email messaging as well as targeting and segmentation — although more can and should be done — there isn’t a lot out there about the best time to sendfundraising emails.
ABOUT US | NEXTAFTER Digital Fundraising Agency. We take the learnings from our online fundraising research and implement them with innovative nonprofits to reach more people, acquire more donors, raise more money, and grow generosity.. A digital fundraising consulting engagement with NextAfter consists of 4 critical steps: NEXTAFTER - DIGITAL FUNDRAISING RESEARCH LIBRARY We use two types of fundraising research to discover what works to grow generosity: applied research and forensic research. Applied Research – We run and analyze a/b tests and fundraising experiments with nonprofits to see what strategies work and how donors respond. Forensic Research – We conduct mystery donor research studies where we observe nonprofits’ donation experiences, track MEMBERSHIP | NEXTAFTER INSTITUTE FOR ONLINE FUNDRAISING Membership | NextAfter Institute for Online Fundraising. NextAfter Institute is the training arm of NextAfter, an online fundraising research lab and consultancy focused on helping nonprofits acquire more donors and grow their revenue in order to increase impact and grow generosity. NextAfter. 5810 Tennyson Parkway. Suite 102. Plano,Texas, 75024.
THE GENEROSITY FREAKSHOW 5810 Tennyson Parkway, Suite 102, Plano, TX, 75024. podcast@nextafter.com. Brady Josephson. Day to day, Brady is the VP of Innovation & Optimization at NextAfter. But 24/7, he's a charity nerd, a sports enthusiast, and someone who hates it when Netflix asks him if he's done watching (he'll tell you when he's done watching Netflix sostop with
HOW SIMPLIFYING A PETITION IMPACTED PETITION SIGNATURE Key Learnings. With a 99.9% level of confidence, we observed a decrease in email signup rate of -11.9%. Our theory is that the additional context and detail that was removed from the petition actually provided less on-page context for the higher number of visitors received from the simplified ad experience — which served as a foundation to motivate people who clicked without understandingDEAR READER
let us help. dear reader HOW SIMPLIFYING "DEAR READER" ADS ON NEWS ARTICLES Americans for Prosperity. Experiment Summary. Timeframe: 03/24/2021 - 04/02/2021. As a part of on-site promotions of a recent open letter (petition), Americans for Prosperity wanted to experiment with simplifying their “Dear Reader” ads — which are ads that promote new offers and acquisition funnels at the end of news articles — by replicating the “simplified ad experience” that HOW ASKING A SPECIFIC QUESTION IN AN AD IMPACTS Texas Public Policy Foundation. Experiment Summary. Ended On: 04/27/2021. As part of a direct ask campaign for monthly donations, the Texas Public Policy Foundation wanted to test if specific policy ads would outperform a general invitation to join a branded recurringdonor program.
HOW SIMPLIFYING YOUR AD IMPACTS DONOR CONVERSION RATE Key Learnings. With a 96.2% level of confidence, we observed an increase in donor conversion by +64.4% by simplifying the ad experience in such a way that people would be presented with a simple “Yes” or “No” answer to a question, and would be called to take action today if they aligned with the organization (in this case“No”).
IOS14 - DIGITAL FUNDRAISING RESEARCH LIBRARYlet us help. iOS14
NONPROFIT FUNDRAISING OPTIMIZATION We're obsessed with helping nonprofits find out what makes donors give through online fundraising optimization. Our mission is to help nonprofits acquire more SERVICES | NEXTAFTER Grow your revenue with digital-first fundraising . NextAfter is a digital-first agency.. While most agencies try to figure out how to add digital into the mix, we put digital in a position to lead. ONLINE FUNDRAISING TRAINING, RESEARCH, AND RESOURCES Online Certification Courses for Fundraising & Nonprofit Marketing. Over 4,500 fundraisers and marketers have enrolled in these online, on-demand courses that will help equip you with the essential skills needed to grow your online fundraising. From copywriting to Google Analytics to a/b testing to year-end fundraising, each video-based series is packed with real-world case studies NONPROFIT FUNDRAISING OPTIMIZATION RESOURCES These free research studies, tools, and videos will help your nonprofit organization learn the practice of optimization and grow itsonline fundraising.
ABOUT US | NEXTAFTER Digital Fundraising Agency. We take the learnings from our online fundraising research and implement them with innovative nonprofits to reach more people, acquire more donors, raise more money, and grow generosity.. A digital fundraising consulting engagement with NextAfter consists of 4 critical steps: A BEGINNER’S GUIDE TO DONOR CULTIVATION 1. Consistent communication. Communication is key. Not just once, but regularly and consistently. Keeping your donors updated with the latest news, exciting milestones and being transparent about what donations are going towards can help improve donor engagement andretention.
BRADY JOSEPHSON
Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work.NEXTAFTER INSTITUTE
NextAfter Institute is the training arm of NextAfter, an online fundraising research lab and consultancy focused on helping nonprofits acquire more donors and grow their revenue in order to increase impact and grow generosity.TIM KACHURIAK
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. WHAT IS THE BEST TIME TO SEND FUNDRAISING EMAILS? The right message to the right person at the right time is an old marketing maxim. And while much has been done around email messaging as well as targeting and segmentation — although more can and should be done — there isn’t a lot out there about the best time to sendfundraising emails.
NONPROFIT FUNDRAISING OPTIMIZATION We're obsessed with helping nonprofits find out what makes donors give through online fundraising optimization. Our mission is to help nonprofits acquire more SERVICES | NEXTAFTER Grow your revenue with digital-first fundraising . NextAfter is a digital-first agency.. While most agencies try to figure out how to add digital into the mix, we put digital in a position to lead. ONLINE FUNDRAISING TRAINING, RESEARCH, AND RESOURCES Online Certification Courses for Fundraising & Nonprofit Marketing. Over 4,500 fundraisers and marketers have enrolled in these online, on-demand courses that will help equip you with the essential skills needed to grow your online fundraising. From copywriting to Google Analytics to a/b testing to year-end fundraising, each video-based series is packed with real-world case studies NONPROFIT FUNDRAISING OPTIMIZATION RESOURCES These free research studies, tools, and videos will help your nonprofit organization learn the practice of optimization and grow itsonline fundraising.
ABOUT US | NEXTAFTER Digital Fundraising Agency. We take the learnings from our online fundraising research and implement them with innovative nonprofits to reach more people, acquire more donors, raise more money, and grow generosity.. A digital fundraising consulting engagement with NextAfter consists of 4 critical steps: A BEGINNER’S GUIDE TO DONOR CULTIVATION 1. Consistent communication. Communication is key. Not just once, but regularly and consistently. Keeping your donors updated with the latest news, exciting milestones and being transparent about what donations are going towards can help improve donor engagement andretention.
BRADY JOSEPHSON
Brady is the Managing Director of the NextAfter Institute where he performs original research, develops evidence-based resources, and provides data-driven training to help organizations raise more money online to fund their life-changing work.NEXTAFTER INSTITUTE
NextAfter Institute is the training arm of NextAfter, an online fundraising research lab and consultancy focused on helping nonprofits acquire more donors and grow their revenue in order to increase impact and grow generosity.TIM KACHURIAK
Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab and consulting firm that works with businesses, nonprofits, and NGOs to help them grow their resource capacity. WHAT IS THE BEST TIME TO SEND FUNDRAISING EMAILS? The right message to the right person at the right time is an old marketing maxim. And while much has been done around email messaging as well as targeting and segmentation — although more can and should be done — there isn’t a lot out there about the best time to sendfundraising emails.
RESEARCH STUDIES
Online Fundraising Scorecard. The Online Fundraising Scorecard is the first of its kind in the charity world. We analyzed the fundraising habits and donor experiences of 151 national nonprofits, including 100 of the Chronicle of Philanthropy’s Philanthropy 400, and documentedthe results.
THE GENEROSITY FREAKSHOW 5810 Tennyson Parkway, Suite 102, Plano, TX, 75024. podcast@nextafter.com. Brady Josephson. Day to day, Brady is the VP of Innovation & Optimization at NextAfter. But 24/7, he's a charity nerd, a sports enthusiast, and someone who hates it when Netflix asks him if he's done watching (he'll tell you when he's done watching Netflix sostop with
NEXTAFTER - DIGITAL FUNDRAISING RESEARCH LIBRARY We use two types of fundraising research to discover what works to grow generosity: applied research and forensic research. Applied Research – We run and analyze a/b tests and fundraising experiments with nonprofits to see what strategies work and how donors respond. Forensic Research – We conduct mystery donor research studies where we observe nonprofits’ donation experiences, track ONLINE FUNDRAISING CERTIFICATION COURSES Online fundraising & digital marketing certification courses from the NextAfter Institute will equip you with essential skills, proven strategies, and data-drivenNEXTAFTER INSTITUTE
Online fundraising & digital marketing certification courses from the NextAfter Institute will equip you with essential skills, proven strategies, and data-drivenBLOG | NEXTAFTER
An online fundraising blog full of nonprofit fundraising research and ideas to help you get more names, dollars, and donors for your cause. CAREERS WITH NEXTAFTER Careers and Job Openings. At NextAfter, our vision is to unleash the most generous generation in the history of the world. With a goal that big, we need some incredibly talented people on our team. COPYWRITING FOR ONLINE FUNDRAISING Copywriting for Online Fundraising. Copywriting is one of the most essential fundraising skills and is the primary tool you have to communicate with your donors. In this course taught by Amy Harrison, you’ll learn proven techniques that lead to better results. Time: 5 hours 30 minutes. Buy for $299 Get Unlimited Access With a Membership. 7 TYPES OF FRICTION THAT ARE KILLING YOUR DONATIONS Most donation pages have an 87% failure rate — nearly 9 out of 10 donation page visitors don’t end up giving. While there are lot of reasons a would-be donor may decide not to give, one of the biggest killers of donations is donation page friction. “Friction” is any element on the page that is causing HOW USING A MULTI-OFFER CAMPAIGN IN FACEBOOK AFFECTS CLICK FamilyLife. FamilyLife® has been committed to helping individuals find biblical help for their marriage and family relationships. Through the Weekend to Remember® marriage getaways, FamilyLife Today® radio broadcasts, The Art of Marriage® video event, and the many other resources and content, God has used FamilyLife to restore hope for millions of couples and transform their lives.* Services
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WE USE RESEARCH TO HELP NONPROFITS UNLEASH GENEROSITY. Best practice fundraising strategies are not working. Not for you. Notfor anyone.
Grow your fundraising using learnings from 2,500+ EXPERIMENTS spanning 280+ MILLION DONOR INTERACTIONS and first-hand research analyzing 1,000+ NONPROFITS ACROSS 9 COUNTRIES.What We Do
Get free, data-driven, online fundraising resources Build your fundraising skills as a member of the NextAfter Institute See how we can help grow your fundraisingWHY DO PEOPLE GIVE?
Answering this question is critical to funding your world-changing work. But you can’t answer this question on your own. The true fundraising experts are your donors. Which is why we empower organizations with research and experimentation to learn exactly what works to grow generosity. Read the NextAfter StoryWE PERFORM
EXPERIMENTS…
14.4% lift
HOW A SIMPLIFIED DECISION PROCESS AND CONTEXTUAL LANDING PAGE DESIGNAFFECTS CONVERSION
View
28.8% lift
WILL A LESS DESIGNED, MORE TEXT BASED EMAIL LEAD TO MORE DONATIONS?View
125.9% lift
HOW AN OPEN FIELD ON A DONATION FORM AFFECTS DONOR CONVERSION RATEView
See More Experiments LOOKING TO IMPROVE YOUR ONLINE FUNDRAISING RESULTS? Get an update in your inbox each week with the latest data-driven fundraising learnings, resources, tools, and training opportunities. Get Data-Driven Fundraising Updates AND CONDUCT FIRST-HAND RESEARCH STUDIES…Get the ebook
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Get the ebook See All Research Studies TO DELIVER RESULTS FOR OUR CLIENTS… Research is only helpful if it actually leads to results. That’s why we’re also a digital-first agency helping nonprofits reach more people, acquire more donors, and grow their revenue. See How We Can Help You TO PROVIDE TRAINING FOR FUNDRAISERS…Online Courses
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SUCCESSFUL EMAIL WELCOME SERIES View See All Training Options AND EQUIP EVERY NONPROFIT WITH FREE FUNDRAISING RESOURCES THE 12 DAYS OF YEAR-END FUNDRAISINGread
PAYMENT METHODS AND EMERGING TECHNOLOGIES – THE GENEROSITY FREAKSHOWread
A 3-STEP GUIDE TO GIVING TUESDAYread
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Your browser does not support the video tag. “I implemented some of what I learned in a webinar and we have seen a 9.4% increase in our year-end online giving efforts this year. I’m excited to see what else we can improve this year!"Christy Schulte
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