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News

AIR NEW ZEALAND RELEASES SAFETY VIDEO TO HIGHLIGHT THE COUNTRY’S

BIODIVERSITY CRISIS

February 28, 2020 10:56

by Zoe Wilkinson

0

Air New Zealand has put its partnership with the Department of Conservation front and centre of its new safety video. The three-minute film aims to highlight the biodiversity crisis in

New Zealand.

The film was created by creative agency Pitchblack Partners. It showcases different regions of New Zealand, including Murchison Mountains in Fiordland, Tiritiri Matangi in the Hauraki Gulf and Sanctuary Mountain Maungatautari in Waikato, as ‘Janey’ and Air New Zealand staff try to find a new home for ‘Mr T’ the takahē.

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Air New Zealand has been a partner of the Department of Conservation (DOC) since 2012, working together on protecting and enhancing New Zealand’s natural environment. As a result, Air New Zealand has transported more than 3,200 threatened species to safe areas, funded pest traps across 38,000 hectares of the country and supported marine

science research.

Air New Zealand’s general manager of global brand and content marketing, Jodi Williams, said: “While it’s lighthearted on the surface, it conveys a really important message – our native birds need our help. Our safety videos have collectively generated more than 180m views over the past decade, so what better medium to shine a spotlight on New Zealand’s biodiversity crisis. “We’re really proud of the work we’re doing with DOC, and hope Kiwis and visitors alike will not only delight in our latest video, but take on the message behind it.” DOC threatened species ambassador Nicola Toki, DOC ranger Jerry Henry-Finch and a number of children of Air New Zealand employees also

appear in the film.

Toki said: “The reality is, a huge number of our species are on the fast track to extinction. We’ve already lost 50 species of birds since humans arrived in New Zealand, and each year up to 25m native birds are killed by introduced predators. Protecting our native taonga is a massive challenge, but one all Kiwis and businesses can be part of, by doing things like purchasing backyard traps and getting behind their local community groups. “We’re thrilled to have been able to work with Air New Zealand on their latest safety video. Our native species are part of our identity as Kiwis, and it’s so important to protect that.” ‘A Journey to Safety’ will roll out on Air New Zealand’s international and domestic flights from today. Earlier this week, Qantas also revealed its new, eight-minute long safety video, celebrating the carrier’s 100-year history

.

CREDITS

AIR NEW ZEALAND

General Manager Global Brand and Content Marketing – Jodi Williams Senior Manager Brand Marketing – Erica Beagley Brand Marketing Manager – Grace Blewitt Senior Manager Content Marketing – Maria Ryan-Young Content Delivery Manager – Saffron Jackson Social Media Specialist – Nat Johnson Creative Agency – Pitchblack Partners Production Company – Jetblack Director – Josh Frizzell, Eight

DOP – Darryl Ward

Editor – Tim Mauger Animation – Toybox Sound – Franklin Road

Zoe Wilkinson

Zoe Wilkinson is a reporter at Mumbrella. Zoe graduated from UNSW where she completed a dual Bachelor of Commerce and Bachelor of Media, majoring in marketing and public relations. She has interned at Ten, News Xtend and Seven. topics Air New Zealand

, Jodi Williams

, Nicola Toki

, Pitchblack Partners

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