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MullenLowe Group UK has launched a new apprenticeship scheme, The Ship. They’re looking for 8 talented individuals to join the agency across a range of roles in account management, strategy, media, production and people. You don’t need MullenLowe Group. mullenlowegroup January 11, 2021 6:26 pm. ABOUT · MULLENLOWE GROUP A global customer experience agency building brands through digital experiences. End-to-end CX capabilities including digital content, digital platforms and CRM. Highly creative media shop offering full-service comms planning, media buying, global search and performance media with global capabilities. Experts in earnedinfluence offering
BREAKING THE CORONAVIRUS COMMUNICATIONS CONUNDRUM In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country were confined to their homes, with schools and non-essential businesses hitting pause on face-to-face interactions. MILEY IN LAYERS · MULLENLOWE GROUP In a truly collaborative effort, LOLA MullenLowe Madrid, MullenLowe Profero, GOLIN and ITB Worldwide brought an unparalleled experience to life for Magnum ice cream, the world’s authority on pleasure. Miley In Layers was a creative and innovative partnership with Multi-Platinum selling recording artist, songwriter and trailblazer Miley Cyrus. On the 10th of June 2021, for CAREERS · MULLENLOWE GROUP Careers. Our global network has an abundance of talent, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing and more. We’re also proud of our great diversity. For career opportunities at MullenLowe Group, please contact your local agency.”.
LE SUMO · MULLENLOWE GROUP French Illustrator Stéphane Levallois has collaborated with MullenLowe France to create an animated spot for France.TV that pays tribute to Japan, ahead of the Tokyo Summer Olympics. The campaign was inspired by the masters of Japanese art, notably Hokusai, and his famous Wave. The film shows a bold sumo wrestler roaming the Japanese countryside, using nature and the surrounding ECOMMERCE IN A POST-PANDEMIC WORLD · MULLENLOWE GROUP In March 2020 as the country went into lockdown almost every aspect of consumer life changed for marketers across the globe. For many brands the biggest shift was the escalation of ecommerce. From the rise of small businesses selling direct to consumer, to the growth of re-commerce and the phenomenal success of marketplaces such as REDOXON DEFENSE SQUAD · MULLENLOWE GROUP Redoxon Defense Squad Bayer . For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. #THANKYOUVOLUNTEERS · MULLENLOWE GROUP The ads sign with the concept ‘In 2020 the world stood still. Our volunteers didn’t.’. This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano.SIGNATURE GENERATOR
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MULLENLOWE GROUP · A MULLENLOWE GROUP AGENCY WEBSITEABOUTWORKNEWSCONTACTCAREERSSTOP GETTING OWNED BY KIDS WORLD OFTANKS
MullenLowe Group UK has launched a new apprenticeship scheme, The Ship. They’re looking for 8 talented individuals to join the agency across a range of roles in account management, strategy, media, production and people. You don’t need MullenLowe Group. mullenlowegroup January 11, 2021 6:26 pm. ABOUT · MULLENLOWE GROUP A global customer experience agency building brands through digital experiences. End-to-end CX capabilities including digital content, digital platforms and CRM. Highly creative media shop offering full-service comms planning, media buying, global search and performance media with global capabilities. Experts in earnedinfluence offering
BREAKING THE CORONAVIRUS COMMUNICATIONS CONUNDRUM In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country were confined to their homes, with schools and non-essential businesses hitting pause on face-to-face interactions. MILEY IN LAYERS · MULLENLOWE GROUP In a truly collaborative effort, LOLA MullenLowe Madrid, MullenLowe Profero, GOLIN and ITB Worldwide brought an unparalleled experience to life for Magnum ice cream, the world’s authority on pleasure. Miley In Layers was a creative and innovative partnership with Multi-Platinum selling recording artist, songwriter and trailblazer Miley Cyrus. On the 10th of June 2021, for CAREERS · MULLENLOWE GROUP Careers. Our global network has an abundance of talent, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing and more. We’re also proud of our great diversity. For career opportunities at MullenLowe Group, please contact your local agency.”.
LE SUMO · MULLENLOWE GROUP French Illustrator Stéphane Levallois has collaborated with MullenLowe France to create an animated spot for France.TV that pays tribute to Japan, ahead of the Tokyo Summer Olympics. The campaign was inspired by the masters of Japanese art, notably Hokusai, and his famous Wave. The film shows a bold sumo wrestler roaming the Japanese countryside, using nature and the surrounding ECOMMERCE IN A POST-PANDEMIC WORLD · MULLENLOWE GROUP In March 2020 as the country went into lockdown almost every aspect of consumer life changed for marketers across the globe. For many brands the biggest shift was the escalation of ecommerce. From the rise of small businesses selling direct to consumer, to the growth of re-commerce and the phenomenal success of marketplaces such as REDOXON DEFENSE SQUAD · MULLENLOWE GROUP Redoxon Defense Squad Bayer . For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. #THANKYOUVOLUNTEERS · MULLENLOWE GROUP The ads sign with the concept ‘In 2020 the world stood still. Our volunteers didn’t.’. This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano.SIGNATURE GENERATOR
Highlight and Copy (Ctrl+C) the signature as shown above. Open Outlook. Create a new email message. On the Message tab, click Signature, then Signatures. Click New and type in the signature name. Paste (Ctrl+V) the signature above into the Edit signature window. If desired, under Choose default signature, set as the default for Newmessages or
WORK ARCHIVE · MULLENLOWE GROUP Follow us for the latest news, work and behind the scenes atMullenLowe Group!
CAREERS · MULLENLOWE GROUP Careers. Our global network has an abundance of talent, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing and more. We’re also proud of our great diversity. For career opportunities at MullenLowe Group, please contact your local agency.”.
EVERY VACCINE GIVES US HOPE · MULLENLOWE GROUP Almost two-thirds of the U.K. have received their first dose of the Covid-19 vaccine, and now the government is encouraging citizens under 50 to get vaccinated in its latest ad campaign. Released on April 26 by the British Department of Health and Social Care, the 60-second “Every Vaccine Gives Us Hope” spot by creative agency MullenLowe London aims to motivate the under-50 demographic to IT'S ON US · MULLENLOWE GROUP It’s On Us Dove . What does it take to get a more diverse group of faces in advertising? Dove is aiming to find out with a new campaign that offers up its own models to appear in other brands’ commercials for free, in order to encourage them to consider new looks. EVERY VACCINE GIVES US HOPE · MULLENLOWE GROUP Every Vaccine Gives Us Hope NHS . Released on April 26 by the British Department of Health and Social Care, the 60-second “Every Vaccine Gives Us Hope” spot by creative agency MullenLowe London aimed to motivate the under-50 demographic to pursue vaccination, while also encouraging citizens over 50 to take up their second jab. MILEY IN LAYERS · MULLENLOWE GROUP In a truly collaborative effort, LOLA MullenLowe Madrid, MullenLowe Profero, GOLIN and ITB Worldwide brought an unparalleled experience to life for Magnum ice cream, the world’s authority on pleasure. Miley In Layers was a creative and innovative partnership with Multi-Platinum selling recording artist, songwriter and trailblazer Miley Cyrus. On the 10th of June 2021, for LYNX-FLUENCERS · MULLENLOWE GROUP Over the past year, social media has been vital in helping the nation connect with friends and family, and in the process, Instagram, TikTok, and Zoom have become the virtual windows of our lives. So, as the nation stayed at home, share and scroll, Lynx launched an exciting new opportunity in partnership with LOLA MullenLowe SQUARE METERS THAT SAVE · MULLENLOWE GROUP According to the Ministry of Housing, 2020 was a historic year for Colombian real estate sales, which were up 11% from 2019 with 15% more taking place online. Despite the pandemic, price per square meter reported a significant surge. However, there are some square meters of land that are much more valuable in Colombia: the LE SUMO · MULLENLOWE GROUP French Illustrator Stéphane Levallois has collaborated with MullenLowe France to create an animated spot for France.TV that pays tribute to Japan, ahead of the Tokyo Summer Olympics. The campaign was inspired by the masters of Japanese art, notably Hokusai, and his famous Wave. The film shows a bold sumo wrestler roaming the Japanese countryside, using nature and the surrounding 5 MINUTES WITH... DANIEL KEE · MULLENLOWE GROUP MullenLowe Singapore’s executive creative director Daniel Kee had a rather varied run before he found himself in the advertising industry. He left his home of Malaysia for Indonesia and then studied in the UK, became a systems consultant and multimedia developer. He worked on projects that took him from Bangkok to Ankara, until a moment MULLENLOWE GROUP · A MULLENLOWE GROUP AGENCY WEBSITEABOUTWORKNEWSCONTACTCAREERSSTOP GETTING OWNED BY KIDS WORLD OFTANKS
MullenLowe Group UK has launched a new apprenticeship scheme, The Ship. They’re looking for 8 talented individuals to join the agency across a range of roles in account management, strategy, media, production and people. You don’t need MullenLowe Group. mullenlowegroup January 11, 2021 6:26 pm. ABOUT · MULLENLOWE GROUP A global customer experience agency building brands through digital experiences. End-to-end CX capabilities including digital content, digital platforms and CRM. Highly creative media shop offering full-service comms planning, media buying, global search and performance media with global capabilities. Experts in earnedinfluence offering
CAREERS · MULLENLOWE GROUP Careers. Our global network has an abundance of talent, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing and more. We’re also proud of our great diversity. For career opportunities at MullenLowe Group, please contact your local agency.”.
ECOMMERCE IN A POST-PANDEMIC WORLD · MULLENLOWE GROUP In March 2020 as the country went into lockdown almost every aspect of consumer life changed for marketers across the globe. For many brands the biggest shift was the escalation of ecommerce. From the rise of small businesses selling direct to consumer, to the growth of re-commerce and the phenomenal success of marketplaces such as BREAKING THE CORONAVIRUS COMMUNICATIONS CONUNDRUM In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country were confined to their homes, with schools and non-essential businesses hitting pause on face-to-face interactions. REDOXON DEFENSE SQUAD · MULLENLOWE GROUP Redoxon Defense Squad Bayer . For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. #THANKYOUVOLUNTEERS · MULLENLOWE GROUP The ads sign with the concept ‘In 2020 the world stood still. Our volunteers didn’t.’. This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano. THE INS AND OUTS OF AD SENTIMENT · MULLENLOWE GROUP A number of the most common advertising tactics are contributing to people’s increasingly negative perceptions of online advertising, says a new study, The Ins and Outs of Ad Sentiment, released today by Mediahub, MAGNA, and IPG Media Lab. Australians aren’t inherently opposed to online advertising, they just don’t love or trust the adsthey are served,
SIGNATURE GENERATOR
Highlight and Copy (Ctrl+C) the signature as shown above. Open Outlook. Create a new email message. On the Message tab, click Signature, then Signatures. Click New and type in the signature name. Paste (Ctrl+V) the signature above into the Edit signature window. If desired, under Choose default signature, set as the default for Newmessages or
BEST ADS EVER: WORLD'S TOUGHEST JOB · MULLENLOWE GROUP Best Ads Ever: World’s Toughest Job. Share On. Four years ago, American Greetings had an enormous hit with “World’s Toughest Job,” an irresistible piece of prankvertising that had a tearjerker ending—a combination that sent it into the viral stratosphere. In the four-minute spot, from MullenLowe, the brand duped 24 people oncamera
MULLENLOWE GROUP · A MULLENLOWE GROUP AGENCY WEBSITEABOUTWORKNEWSCONTACTCAREERSSTOP GETTING OWNED BY KIDS WORLD OFTANKS
MullenLowe Group UK has launched a new apprenticeship scheme, The Ship. They’re looking for 8 talented individuals to join the agency across a range of roles in account management, strategy, media, production and people. You don’t need MullenLowe Group. mullenlowegroup January 11, 2021 6:26 pm. ABOUT · MULLENLOWE GROUP A global customer experience agency building brands through digital experiences. End-to-end CX capabilities including digital content, digital platforms and CRM. Highly creative media shop offering full-service comms planning, media buying, global search and performance media with global capabilities. Experts in earnedinfluence offering
CAREERS · MULLENLOWE GROUP Careers. Our global network has an abundance of talent, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing and more. We’re also proud of our great diversity. For career opportunities at MullenLowe Group, please contact your local agency.”.
ECOMMERCE IN A POST-PANDEMIC WORLD · MULLENLOWE GROUP In March 2020 as the country went into lockdown almost every aspect of consumer life changed for marketers across the globe. For many brands the biggest shift was the escalation of ecommerce. From the rise of small businesses selling direct to consumer, to the growth of re-commerce and the phenomenal success of marketplaces such as BREAKING THE CORONAVIRUS COMMUNICATIONS CONUNDRUM In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country were confined to their homes, with schools and non-essential businesses hitting pause on face-to-face interactions. REDOXON DEFENSE SQUAD · MULLENLOWE GROUP Redoxon Defense Squad Bayer . For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. #THANKYOUVOLUNTEERS · MULLENLOWE GROUP The ads sign with the concept ‘In 2020 the world stood still. Our volunteers didn’t.’. This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano. THE INS AND OUTS OF AD SENTIMENT · MULLENLOWE GROUP A number of the most common advertising tactics are contributing to people’s increasingly negative perceptions of online advertising, says a new study, The Ins and Outs of Ad Sentiment, released today by Mediahub, MAGNA, and IPG Media Lab. Australians aren’t inherently opposed to online advertising, they just don’t love or trust the adsthey are served,
SIGNATURE GENERATOR
Highlight and Copy (Ctrl+C) the signature as shown above. Open Outlook. Create a new email message. On the Message tab, click Signature, then Signatures. Click New and type in the signature name. Paste (Ctrl+V) the signature above into the Edit signature window. If desired, under Choose default signature, set as the default for Newmessages or
BEST ADS EVER: WORLD'S TOUGHEST JOB · MULLENLOWE GROUP Best Ads Ever: World’s Toughest Job. Share On. Four years ago, American Greetings had an enormous hit with “World’s Toughest Job,” an irresistible piece of prankvertising that had a tearjerker ending—a combination that sent it into the viral stratosphere. In the four-minute spot, from MullenLowe, the brand duped 24 people oncamera
WORK ARCHIVE · MULLENLOWE GROUP Follow us for the latest news, work and behind the scenes atMullenLowe Group!
EVERY VACCINE GIVES US HOPE · MULLENLOWE GROUP Almost two-thirds of the U.K. have received their first dose of the Covid-19 vaccine, and now the government is encouraging citizens under 50 to get vaccinated in its latest ad campaign. Released on April 26 by the British Department of Health and Social Care, the 60-second “Every Vaccine Gives Us Hope” spot by creative agency MullenLowe London aims to motivate the under-50 demographic to GETTING SAFELY BACK TO WORK · MULLENLOWE GROUP After a groundbreaking agreement with the government and pharmaceutical firms through the RA 11525 or the “COVID-19 Vaccination Program Act of 2021”, private companies are poised to lead the procurement of vaccines alongside the government. This will allow the private sector to help get their employees safely back to work, and the economy to recover. THE ONE SHOW WINNERS · MULLENLOWE GROUP The One Show is the world’s most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded THE JOY OF PROBLEM SOLVING · MULLENLOWE GROUP S. ‘Subbu’ Subramanyeswar was recently elevated to chief strategy officer at MullenLowe Group APAC making him not only MullenLowe Lintas group in India’s CSO, but the APAC CSO too. He has spent two decades in advertising and marketing, having worked at Wipro, Publicis, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US andUK.A regular
SQUARE METERS THAT SAVE · MULLENLOWE GROUP According to the Ministry of Housing, 2020 was a historic year for Colombian real estate sales, which were up 11% from 2019 with 15% more taking place online. Despite the pandemic, price per square meter reported a significant surge. However, there are some square meters of land that are much more valuable in Colombia: the HOW COMPANIES CAN AVOID GREENWASHING · MULLENLOWE GROUP The corporate world has unleashed a torrent of sustainability claims in the wake of the Covid-19 pandemic, as brands have scrambled to be part of the conversation about tackling the problems that the outbreak has laid bare, from inequality and racial injustice to global heating and plastic pollution. Communicating sustainability has shifted frombeing a
5 MINUTES WITH... DANIEL KEE · MULLENLOWE GROUP MullenLowe Singapore’s executive creative director Daniel Kee had a rather varied run before he found himself in the advertising industry. He left his home of Malaysia for Indonesia and then studied in the UK, became a systems consultant and multimedia developer. He worked on projects that took him from Bangkok to Ankara, until a moment MEET ROMAN CARLO OLIVAREZ · MULLENLOWE GROUP On 15th June, entries to the AD STARS 2021 Awards will close and the festival’s preliminary jury, which includes Roman Carlo Olivarez of MullenLowe TREYNA in the Philippines, will get to work choosing this year’s shortlist. Roman Carlo Olivarez, Deputy Executive Creative Director at MullenLowe TREYNA, based in Makati City in the Philippines, is joining the AD THE ADVERTISING WEATHER CHANGES… · MULLENLOWE GROUP The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ used to calculate inflation by the UK’s Office of National Statistics bears witness tothe
MULLENLOWE GROUP · A MULLENLOWE GROUP AGENCY WEBSITEABOUTWORKNEWSCONTACTCAREERSSTOP GETTING OWNED BY KIDS WORLD OFTANKS
MullenLowe Group UK has launched a new apprenticeship scheme, The Ship. They’re looking for 8 talented individuals to join the agency across a range of roles in account management, strategy, media, production and people. You don’t need MullenLowe Group. mullenlowegroup January 11, 2021 6:26 pm. ABOUT · MULLENLOWE GROUP A global customer experience agency building brands through digital experiences. End-to-end CX capabilities including digital content, digital platforms and CRM. Highly creative media shop offering full-service comms planning, media buying, global search and performance media with global capabilities. Experts in earnedinfluence offering
CAREERS · MULLENLOWE GROUP Careers. Our global network has an abundance of talent, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing and more. We’re also proud of our great diversity. For career opportunities at MullenLowe Group, please contact your local agency.”.
BREAKING THE CORONAVIRUS COMMUNICATIONS CONUNDRUM In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country were confined to their homes, with schools and non-essential businesses hitting pause on face-to-face interactions. #THANKYOUVOLUNTEERS · MULLENLOWE GROUP The ads sign with the concept ‘In 2020 the world stood still. Our volunteers didn’t.’. This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano. REDOXON DEFENSE SQUAD · MULLENLOWE GROUP Redoxon Defense Squad Bayer . For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. TRUE TO PLEASURE · MULLENLOWE GROUP True To Pleasure. Magnum ice cream is encouraging everyone to be #TrueToPleasure in a bold new campaign via LOLA MullenLowe, starring international music sensation, creative and activist, Halsey. Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings ushappiness.
SIGNATURE GENERATOR
Highlight and Copy (Ctrl+C) the signature as shown above. Open Outlook. Create a new email message. On the Message tab, click Signature, then Signatures. Click New and type in the signature name. Paste (Ctrl+V) the signature above into the Edit signature window. If desired, under Choose default signature, set as the default for Newmessages or
THE INS AND OUTS OF AD SENTIMENT · MULLENLOWE GROUP A number of the most common advertising tactics are contributing to people’s increasingly negative perceptions of online advertising, says a new study, The Ins and Outs of Ad Sentiment, released today by Mediahub, MAGNA, and IPG Media Lab. Australians aren’t inherently opposed to online advertising, they just don’t love or trust the adsthey are served,
BEST ADS EVER: WORLD'S TOUGHEST JOB · MULLENLOWE GROUP Best Ads Ever: World’s Toughest Job. Share On. Four years ago, American Greetings had an enormous hit with “World’s Toughest Job,” an irresistible piece of prankvertising that had a tearjerker ending—a combination that sent it into the viral stratosphere. In the four-minute spot, from MullenLowe, the brand duped 24 people oncamera
MULLENLOWE GROUP · A MULLENLOWE GROUP AGENCY WEBSITEABOUTWORKNEWSCONTACTCAREERSSTOP GETTING OWNED BY KIDS WORLD OFTANKS
MullenLowe Group UK has launched a new apprenticeship scheme, The Ship. They’re looking for 8 talented individuals to join the agency across a range of roles in account management, strategy, media, production and people. You don’t need MullenLowe Group. mullenlowegroup January 11, 2021 6:26 pm. ABOUT · MULLENLOWE GROUP A global customer experience agency building brands through digital experiences. End-to-end CX capabilities including digital content, digital platforms and CRM. Highly creative media shop offering full-service comms planning, media buying, global search and performance media with global capabilities. Experts in earnedinfluence offering
CAREERS · MULLENLOWE GROUP Careers. Our global network has an abundance of talent, spanning every communications discipline from advertising, digital, CRM, retail marketing, entertainment, interactive design, rural marketing and more. We’re also proud of our great diversity. For career opportunities at MullenLowe Group, please contact your local agency.”.
BREAKING THE CORONAVIRUS COMMUNICATIONS CONUNDRUM In the first week of March, the Cheltenham Festival began. Four days of horseracing went ahead, attracting daily crowds of over 60,000 people. Just two weeks later lockdown was introduced, on March 23rd. For seven weeks people across the country were confined to their homes, with schools and non-essential businesses hitting pause on face-to-face interactions. #THANKYOUVOLUNTEERS · MULLENLOWE GROUP The ads sign with the concept ‘In 2020 the world stood still. Our volunteers didn’t.’. This campaign is part of the worldwide initiative #thankyouvolunteers from the Red Cross Committee. The campaign was created by the Lisbon based creative agency LOLA Normajean and the illustrations were made by the upcoming street artist Patrícia Mariano. REDOXON DEFENSE SQUAD · MULLENLOWE GROUP Redoxon Defense Squad Bayer . For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. TRUE TO PLEASURE · MULLENLOWE GROUP True To Pleasure. Magnum ice cream is encouraging everyone to be #TrueToPleasure in a bold new campaign via LOLA MullenLowe, starring international music sensation, creative and activist, Halsey. Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings ushappiness.
SIGNATURE GENERATOR
Highlight and Copy (Ctrl+C) the signature as shown above. Open Outlook. Create a new email message. On the Message tab, click Signature, then Signatures. Click New and type in the signature name. Paste (Ctrl+V) the signature above into the Edit signature window. If desired, under Choose default signature, set as the default for Newmessages or
THE INS AND OUTS OF AD SENTIMENT · MULLENLOWE GROUP A number of the most common advertising tactics are contributing to people’s increasingly negative perceptions of online advertising, says a new study, The Ins and Outs of Ad Sentiment, released today by Mediahub, MAGNA, and IPG Media Lab. Australians aren’t inherently opposed to online advertising, they just don’t love or trust the adsthey are served,
BEST ADS EVER: WORLD'S TOUGHEST JOB · MULLENLOWE GROUP Best Ads Ever: World’s Toughest Job. Share On. Four years ago, American Greetings had an enormous hit with “World’s Toughest Job,” an irresistible piece of prankvertising that had a tearjerker ending—a combination that sent it into the viral stratosphere. In the four-minute spot, from MullenLowe, the brand duped 24 people oncamera
WORK ARCHIVE · MULLENLOWE GROUP Follow us for the latest news, work and behind the scenes atMullenLowe Group!
GETTING SAFELY BACK TO WORK · MULLENLOWE GROUP After a groundbreaking agreement with the government and pharmaceutical firms through the RA 11525 or the “COVID-19 Vaccination Program Act of 2021”, private companies are poised to lead the procurement of vaccines alongside the government. This will allow the private sector to help get their employees safely back to work, and the economy to recover. ECOMMERCE IN A POST-PANDEMIC WORLD · MULLENLOWE GROUP In March 2020 as the country went into lockdown almost every aspect of consumer life changed for marketers across the globe. For many brands the biggest shift was the escalation of ecommerce. From the rise of small businesses selling direct to consumer, to the growth of re-commerce and the phenomenal success of marketplaces such as HOME IS GOOD · MULLENLOWE GROUP Home Is Good. Persil. For years Persil has been the leading proponent of the idea that ‘Dirt is Good’ and the importance of outdoor learning and development for children. But in the current Covid-19 pandemic, MullenLowe London and Persil asked themselves what role doest dirt now play in our lives and how do we ensure Persil staysrelevant
SQUARE METERS THAT SAVE · MULLENLOWE GROUP According to the Ministry of Housing, 2020 was a historic year for Colombian real estate sales, which were up 11% from 2019 with 15% more taking place online. Despite the pandemic, price per square meter reported a significant surge. However, there are some square meters of land that are much more valuable in Colombia: the 5 MINUTES WITH... DANIEL KEE · MULLENLOWE GROUP MullenLowe Singapore’s executive creative director Daniel Kee had a rather varied run before he found himself in the advertising industry. He left his home of Malaysia for Indonesia and then studied in the UK, became a systems consultant and multimedia developer. He worked on projects that took him from Bangkok to Ankara, until a moment HOW COMPANIES CAN AVOID GREENWASHING · MULLENLOWE GROUP The corporate world has unleashed a torrent of sustainability claims in the wake of the Covid-19 pandemic, as brands have scrambled to be part of the conversation about tackling the problems that the outbreak has laid bare, from inequality and racial injustice to global heating and plastic pollution. Communicating sustainability has shifted frombeing a
TRUE TO PLEASURE · MULLENLOWE GROUP True To Pleasure. Magnum ice cream is encouraging everyone to be #TrueToPleasure in a bold new campaign via LOLA MullenLowe, starring international music sensation, creative and activist, Halsey. Magnum has always believed that a day without pleasure is a day lost and that we should all be able to pursue whatever it is that brings ushappiness.
THE ADVERTISING WEATHER CHANGES… · MULLENLOWE GROUP The last year has been horrific for many. For other, luckier souls the abiding memory will be of relentless monotony, albeit borne in the national interest. Remember when ‘Zoom’ was just a reliable wedding floor-filler? Even the ‘basket of goods’ used to calculate inflation by the UK’s Office of National Statistics bears witness tothe
ADWEEK CREATIVE 100 · MULLENLOWE GROUP Each year, Adweek’s Creative 100 honors the top innovators in content, agencies, artistry and more. Now in its seventh year, this has become an annual celebration of today’s most fascinating and enviable creative professionals, ranging from influential icons to emerging game-changers. Adweek editors never honor the same person twice, guaranteeing that each year’s list offers a topicalCookie Notice
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Award goes to
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We’re delighted to share MullenLowe Group has taken home 60 Awards at @elojofestival and ranked 2nd in the Top Networks in the region, with seven agencies ranked among the Top 50 Agencies! A huge congratulations to all of our winning agencies! Here’s just some of the award-winning work__ 82 __ 1
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As violence has increased against women during the COVID-19 pandemic, an additional 15 million women are expected to be affected by violence for every three months the lockdown continues. The Unseen Story, a new public service campaign for @unwomen by MullenLowe New York and @mediahubglobal calls to end violence against women and girls around the world by exposing legal gaps.__ 422 __ 10
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Grab your broomstick and zoom into Halloween with #MLGHalloSreens, our virtual
backgrounds designed to put a little scream into your screen. With five animated designs to choose from, you can be sure to make your next meeting spook-tacular. Follow the link in our bio to downloadyours.
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There’s still time to ride the wave and help clean up our oceans. All profits will be donated to @plasticoceans so head to the link in our bio to get on board and buy a tee to save our seas before sales end on the 16th October! #MLGtees4seas__ 17 __ 0
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In honour of World Octopus Day, our marine friends are back to help clean up our oceans. The surfing octopus, Sandy the crab and the pufferfish are making waves on a limited-edition range of clothing, sold exclusively online for eight days only from TODAY! All profits will be donated to @plasticoceans so head to the link in our bio to get on board and buy a tee to save our seas! #MLGtees4seas__ 39 __ 6
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World Octopus Day is just around the corner and our marine friends are coming back to make a splash. Stay tuned… #MLGtees4seas__ 49 __ 5
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@acura let’s the car do the talking in their new action-packed spot from @mullenloweus, which turns the clock back to the silent-film era⏰
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In their latest spots from @mullenloweus, @etrade_financial reminds us that while 2020 has been a year of compromised, you don’t have to settle when it comes to your trading platform.__ 20 __ 1
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…and finally, we’re pleased to reveal the winner of the 2020 MullenLowe NOVA Awards is.... @sandrapoulson! Her award-winning project ,‘An Angolan Archive’, is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war. A huge congratulations to Sandra! Check out the winning project via the link in our bio. #MLGNOVA#CSM2020
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The second of our MullenLowe NOVA Awards Runner Up prizes goes to@clothstrophobe
Her ‘Modular Augmented Capsule’ addresses damaged data and its restoration as a form of creation. The collection’s aesthetic is based on a personal archive of garments and aims to use what’s already been produced in terms of materials and inspiration to come upwith new ideas.
Congratulations Mathilde! Check out her capsule collection via the link in our bio. #MLGNOVA#CSM2020
#UALShowcase
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The first of our MullenLowe NOVA Awards Runner Up prizes goes to@josephwstanding
His project, ‘Aqua No More’, offers a speculative view of how England would look if freshwater supplies no longer existed. It is a critical public engagement project made up of a series of voicemails overlaid with graphics which aims to inform and enact discourse of the dangers of water pollution and the fragility of water ecosystems, and how their degradation could impact our lives further down the line. Congratulations Joseph! Check out his project via the link in our bio.#MLGNOVA #CSM2020
#UALShowcase
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This year’s YourNOVA winner, chosen entirely by the public, is@sandrapoulson
Her project ‘An Angolan Archive’ is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and thecivil war.
Congratulations Sandra! Check out ‘An Angolan Archive’ via the link in our bio. #MLGNOVA#CSM2020
#UALShowcase
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SEPTEMBER 10, 2020 2:38 PMView on instagram
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This year’s Unilever #UnstereotypeAward goes to
@jahnavinniss
Using Stuart Hall’s theory of representation and Roland Barthes’ semiotic theory, Jahnavi’s project ‘Representation’ is an in-depth investigation into the different methods of creating visibility and representation for Black-British history. Congratulations Jahnavi! Check out her project via the link in ourbio. #MLGNOVA
#CSM2020 #UALShowcase__ 58 __ 2
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Last but by no means least, meet the YourNOVA finalist #14:@yiyin.karl
At the core of ‘Reinventing’ is the search for sustainability and Yi Yin has created new material made with 100% recycled ceramics used to create beautiful outdoor furniture that’s bespoke in character and respectful of the planet. Want to vote for Yi? Visit the link in our bio
@csm_news #MLGNOVA
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Meet YourNOVA finalist #13:@sandrapoulson
‘An Angolan Archive’ is an assemblage of around 200 pieces of information in the form of written texts, research images, garments, voice recordings, drawings, wood artefacts, installation, photography, performance and video works. It utilises a selection of common household Angolan items to discuss the relationship between family and inherited societal memory from colonial Angola and the civil war. Want to vote for Sandra? Visit the link in our bio
@csm_news #MLGNOVA
#CSM2020 #UALShowcase__ 214 __ 4
SEPTEMBER 1, 2020 9:14 AMView on instagram
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