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make mobile work.
NATIONWIDE LAUNCHES 'LESSONS FROM THE GAME' CAMPAIGN Nationwide Building Society has teamed up with communications agency, VCCP to launch campaign 'Lessons From The Game'. The integrated campaign will air in the run up to the UEFA Euros Football tournament and will drive awareness for their partnership with the FA Respect Programme, demonstrating how integral grassroots football can be in helping to build a mutual respectful society. 2021 EFFECTIVE DIGITAL MARKETING AWARDS SHORTLIST The Shortlist for the 2021 Effective Digital Marketing Awards has been revealed. The winners will be announced at a Virtual Awards Ceremony on 9 July. Thanks to everyone who enetered and congratulations to all those companies who have made the Shortlist. Read on for full details. Most Effective Advertising Campaign Artiphon and Nuuk - Orba: Make Music in Seconds AstraZeneca, TRIAL OF THE UK'S FIRST MOBILE 'VEHICLE-TO-EVERYTHING Vodafone , Nokia and Chordant have partnered with road operators to deliver a world-leading road safety mobility cloud platform. Drawing on the power of mobile and data technologies, the platform is a new type of information superhighway which will ultimately connect vehicles, cyclists, pedestrians, and infrastructure in a seamless digital transport ecosystem. Trialled for the first time in MACRO AND MICRO FACTORS IMPACTING MARKETERS DURING THE Ahead of the webinar he is delivering on the subject on 13 May, Pete Cape, global knowledge director at Dynata , looks at consumer attitudes towards the COVID-19 pandemic, how it is affecting people’s behaviour, and what this means for marketers. The COVID-19 pandemic has had a drastic effect on the world around us. In addition to the public health crisis we’re facing, economies HOW TO BUILD AN SMS DATABASE THE RIGHT WAY The BulkSMS team looks at the different channels you can leverage to build an opted-in SMS database of customers and prospects. So, you’ve got a great SMS marketing campaign idea and you’re all set to hit send, but do you even know who your SMSes are going to? Is your database a list of interested customers, or are you taking a shot in the dark and hoping the right message gets to the SNAP INC. LAUNCHES SHOPPABLE AR LENSES Snap Inc. has partnered with artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, Perfect Corp. to launch its Dynamic Shopping Lenses. The announcement came at Snap Inc.’s 2021 Snap Partner Summit, as the company blends eCommerce with interactive digital AR try-ons to enhance the consumer beauty shopping experience. The Estée Lauder Companies will WARC GLOBAL AD TRENDS: COVID-19 ONE YEAR ON WARC Data , an international marketing intelligence service, has today published its Global Advertising Trends report: COVID-19 One Year On. The consumer move to digital media has accelerated in the past 12 months. The report outlines the new, long-term shifts in eCommerce, social media, online video and gaming for both brands and consumers. Last year, $900bn (£648.41bn) more was spent at HOW TO BUILD INSANELY GOOD BRAND EQUITY Stuart Garlick, content marketing manager at Nexd, explains how to keep brand equity high with the help of a couple of high-profile case studies Any brand strategy, whether it comes from a new or long-running company, has to be mindful of its effect on brand equity. We talked about its importance in advertising in our explainer of where the industry is heading at the moment, but we felt it was STEPHEN MANGAN LAUNCHES 'ART GALLERY OF THE FUTURE Actor and presenter Stephen Mangan has officially opened 'The Augmented Gallery' in London's West End - an opportunity for masterpieces to be displayed outdoors through an augmented reality lens. This marks the launch of 'Art of London' - a new cultural initiative for the West End and the start of a season of public art for the area. Appearing outside the National Gallery, Mangan revealeda
MOBILE MARKETING AND ADVERTISING Mobile Marketing Magazine is an online magazine for the mobile marketing industry. Discover the latest tech news and learn how tomake mobile work.
NATIONWIDE LAUNCHES 'LESSONS FROM THE GAME' CAMPAIGN Nationwide Building Society has teamed up with communications agency, VCCP to launch campaign 'Lessons From The Game'. The integrated campaign will air in the run up to the UEFA Euros Football tournament and will drive awareness for their partnership with the FA Respect Programme, demonstrating how integral grassroots football can be in helping to build a mutual respectful society. 2021 EFFECTIVE DIGITAL MARKETING AWARDS SHORTLIST The Shortlist for the 2021 Effective Digital Marketing Awards has been revealed. The winners will be announced at a Virtual Awards Ceremony on 9 July. Thanks to everyone who enetered and congratulations to all those companies who have made the Shortlist. Read on for full details. Most Effective Advertising Campaign Artiphon and Nuuk - Orba: Make Music in Seconds AstraZeneca, TRIAL OF THE UK'S FIRST MOBILE 'VEHICLE-TO-EVERYTHING Vodafone , Nokia and Chordant have partnered with road operators to deliver a world-leading road safety mobility cloud platform. Drawing on the power of mobile and data technologies, the platform is a new type of information superhighway which will ultimately connect vehicles, cyclists, pedestrians, and infrastructure in a seamless digital transport ecosystem. Trialled for the first time in MACRO AND MICRO FACTORS IMPACTING MARKETERS DURING THE Ahead of the webinar he is delivering on the subject on 13 May, Pete Cape, global knowledge director at Dynata , looks at consumer attitudes towards the COVID-19 pandemic, how it is affecting people’s behaviour, and what this means for marketers. The COVID-19 pandemic has had a drastic effect on the world around us. In addition to the public health crisis we’re facing, economies HOW TO BUILD AN SMS DATABASE THE RIGHT WAY The BulkSMS team looks at the different channels you can leverage to build an opted-in SMS database of customers and prospects. So, you’ve got a great SMS marketing campaign idea and you’re all set to hit send, but do you even know who your SMSes are going to? Is your database a list of interested customers, or are you taking a shot in the dark and hoping the right message gets to the SNAP INC. LAUNCHES SHOPPABLE AR LENSES Snap Inc. has partnered with artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, Perfect Corp. to launch its Dynamic Shopping Lenses. The announcement came at Snap Inc.’s 2021 Snap Partner Summit, as the company blends eCommerce with interactive digital AR try-ons to enhance the consumer beauty shopping experience. The Estée Lauder Companies will WARC GLOBAL AD TRENDS: COVID-19 ONE YEAR ON WARC Data , an international marketing intelligence service, has today published its Global Advertising Trends report: COVID-19 One Year On. The consumer move to digital media has accelerated in the past 12 months. The report outlines the new, long-term shifts in eCommerce, social media, online video and gaming for both brands and consumers. Last year, $900bn (£648.41bn) more was spent at HOW TO BUILD INSANELY GOOD BRAND EQUITY Stuart Garlick, content marketing manager at Nexd, explains how to keep brand equity high with the help of a couple of high-profile case studies Any brand strategy, whether it comes from a new or long-running company, has to be mindful of its effect on brand equity. We talked about its importance in advertising in our explainer of where the industry is heading at the moment, but we felt it was STEPHEN MANGAN LAUNCHES 'ART GALLERY OF THE FUTURE Actor and presenter Stephen Mangan has officially opened 'The Augmented Gallery' in London's West End - an opportunity for masterpieces to be displayed outdoors through an augmented reality lens. This marks the launch of 'Art of London' - a new cultural initiative for the West End and the start of a season of public art for the area. Appearing outside the National Gallery, Mangan revealeda
OFCOM REPORT REVEALS A YEAR LIVED ONLINE UK adults spent an average of three hours and 37 minutes online every day during 2020, according to Ofcom's Online Nation 2021 report. This is over half an hour more than those in comparable European countries including Germany, France and Spain. During an unprecedented year due to the pandemic, communication, entertainment, culture, retail, work, and education made a giant shift to UEFA 2020 TO FEATURE IN FORTNITE To coincide with the UEFA 2020 football tournament, video game Fortnite will kick off the Fortnite UEFA 2020 Cup on 16 and 17 June. Fortnite’s Battle Royale and Creative Mode gameplay are available globally, with more than 350m player accounts. Over the course of two days, eligible Fortnite players around the world will be able to compete across two rounds, where they will have the M&A AND IPO IN MOBILE AD TECH LAND James Salins, CEO at Redbox Mobile , looks back on an explosion in M&A and IPO activity in the mobile ad tech space in the first quarter of 2021. Phew! 2021 has already turned into an M&A & IPO extravaganza within ad tech. If you work in the mobile ad industry, you are used to constant change. But this is just ridiculous. However, something strange is happening to mobile ad tech. To quote the UNDER-30S ENCOURAGED TO GET VACCINATED WITH DATING APP The Department of Health and Social Care (DHSC) has teamed up with a host of popular dating apps to encourage young people in the UK to get the COVID-19 vaccination, according to a report by The Guardian . As the vaccination roll-out for under-30s begins this week, u sers of Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch will enjoy a series of benefits if they add CONSENT IS KEY FOR IN-APP MESSAGING COMPLIANCE AND SUCCESS The Information Commissioner’s Office (ICO) fined EE $122,000 (£100,000) for sending over 2.5m direct marketing messages to its customers, without their consent. The messages encouraged customers to access and use the ‘My EE’ app to manage their account. This is a service message – and fine in terms of messaging. WARC GLOBAL AD TRENDS: COVID-19 ONE YEAR ON WARC Data , an international marketing intelligence service, has today published its Global Advertising Trends report: COVID-19 One Year On. The consumer move to digital media has accelerated in the past 12 months. The report outlines the new, long-term shifts in eCommerce, social media, online video and gaming for both brands and consumers. Last year, $900bn (£648.41bn) more was spent at FACEBOOK PLANS FIRST SMARTWATCH WITH AR CONTROL 1 day ago · Facebook is developing a smartwatch that will act as a controller for its forthcoming augmented-reality (AR) projects, according to a report by the BBC . The device features a display with two cameras that can be detached from the wrist for taking videos and photographs and would integrate with Facebook's suite of apps, including Instagram. The news was first aired on technology website,The
MOVERS AND SHAKERS: LINKEDIN, SKYSCANNER, DAX, QUANTCAST The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. (L-R) Clive Peoples, Les Hollander, Jessica Chapplow, Kirk Iwanowski, Sajid Premji, Tom Kennedy LinkedIn promotes VOODOO ACQUIRES BIDSHAKE 1 day ago · Mobile games publisher, Voodoo has announced the acquisition of Tel Aviv based Bidshake Ltd ., a leading cross-channel marketing automation platform for mobile games and apps. Voodoo develops and publishes hyper casual mobile games in partnership with thousands of studios worldwide. Its free-to-play games are available on the Apple Store and Google Play. With over 300m monthly EE LAUNCHES 5G GAMING ON THE GO PIT STOPS 1 day ago · EE has collaborated with global agency, M&C Saatchi TALK to unveil two Gaming on the Go Pit Stops in 5G locations. The pit stops, located at Liverpool's Royal Albert Dock Bench and Brighton Pier Pitstop Bench, celebrate EE's new Xbox Game Pass Ultimate add-on, and help players re-immerse themselves into the gaming world. Custom built to deliver an enhanced gaming experience for up to MOBILE MARKETING AND ADVERTISING Mobile Marketing Magazine is an online magazine for the mobile marketing industry. Discover the latest tech news and learn how tomake mobile work.
NATIONWIDE LAUNCHES 'LESSONS FROM THE GAME' CAMPAIGN Nationwide Building Society has teamed up with communications agency, VCCP to launch campaign 'Lessons From The Game'. The integrated campaign will air in the run up to the UEFA Euros Football tournament and will drive awareness for their partnership with the FA Respect Programme, demonstrating how integral grassroots football can be in helping to build a mutual respectful society. SNAP INC. LAUNCHES SHOPPABLE AR LENSES Snap Inc. has partnered with artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, Perfect Corp. to launch its Dynamic Shopping Lenses. The announcement came at Snap Inc.’s 2021 Snap Partner Summit, as the company blends eCommerce with interactive digital AR try-ons to enhance the consumer beauty shopping experience. The Estée Lauder Companies will MACRO AND MICRO FACTORS IMPACTING MARKETERS DURING THE Ahead of the webinar he is delivering on the subject on 13 May, Pete Cape, global knowledge director at Dynata , looks at consumer attitudes towards the COVID-19 pandemic, how it is affecting people’s behaviour, and what this means for marketers. The COVID-19 pandemic has had a drastic effect on the world around us. In addition to the public health crisis we’re facing, economies CONSENT IS KEY FOR IN-APP MESSAGING COMPLIANCE AND SUCCESS Caroline McClelland, marketing manager at Kumulos , explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending messages, and you’ll soon understand the implications of ignoring data protection legislation. The good news is, that, if you’re HOW TO BUILD INSANELY GOOD BRAND EQUITY Stuart Garlick, content marketing manager at Nexd, explains how to keep brand equity high with the help of a couple of high-profile case studies Any brand strategy, whether it comes from a new or long-running company, has to be mindful of its effect on brand equity. We talked about its importance in advertising in our explainer of where the industry is heading at the moment, but we felt it was STEPHEN MANGAN LAUNCHES 'ART GALLERY OF THE FUTURE Actor and presenter Stephen Mangan has officially opened 'The Augmented Gallery' in London's West End - an opportunity for masterpieces to be displayed outdoors through an augmented reality lens. This marks the launch of 'Art of London' - a new cultural initiative for the West End and the start of a season of public art for the area. Appearing outside the National Gallery, Mangan revealeda
OXFORD FOUNDRY GRANTS £120,000 TO STARTUPS AIDING ECONOMIC The Oxford Foundry, an entrepreneurship center, has pledged it will give £120,000 to startups whose mission is to help stimulate the UK’s economic recovery in the aftermath of Covid-19 . A group of well-known investors and entrepreneurs have already chosen the four winning solutions to receive £10,000 through the Covid-19 Startup Grant Runway Fund. The leading startups were INSTAGRAM HAS ONE OF THE HIGHEST LEVELS OF AD Kargo , a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which AMAZON IS USED BY ALMOST 90 PER CENT OF UK CONSUMERS Nearly 90 per cent of people (86 per cent) in the UK are Amazon users with 39 per cent of consumers going one further and having an Amazon Prime subscription, according to research from Mintel . Among Amazon’s significant UK user base, 70 per cent of customers shop on the eCommerce site at least once a month, while 17 per cent use the retailer once a week. Amazon’s books, DVDs, and MOBILE MARKETING AND ADVERTISING Mobile Marketing Magazine is an online magazine for the mobile marketing industry. Discover the latest tech news and learn how tomake mobile work.
NATIONWIDE LAUNCHES 'LESSONS FROM THE GAME' CAMPAIGN Nationwide Building Society has teamed up with communications agency, VCCP to launch campaign 'Lessons From The Game'. The integrated campaign will air in the run up to the UEFA Euros Football tournament and will drive awareness for their partnership with the FA Respect Programme, demonstrating how integral grassroots football can be in helping to build a mutual respectful society. SNAP INC. LAUNCHES SHOPPABLE AR LENSES Snap Inc. has partnered with artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, Perfect Corp. to launch its Dynamic Shopping Lenses. The announcement came at Snap Inc.’s 2021 Snap Partner Summit, as the company blends eCommerce with interactive digital AR try-ons to enhance the consumer beauty shopping experience. The Estée Lauder Companies will MACRO AND MICRO FACTORS IMPACTING MARKETERS DURING THE Ahead of the webinar he is delivering on the subject on 13 May, Pete Cape, global knowledge director at Dynata , looks at consumer attitudes towards the COVID-19 pandemic, how it is affecting people’s behaviour, and what this means for marketers. The COVID-19 pandemic has had a drastic effect on the world around us. In addition to the public health crisis we’re facing, economies CONSENT IS KEY FOR IN-APP MESSAGING COMPLIANCE AND SUCCESS Caroline McClelland, marketing manager at Kumulos , explains why the future for in-app messaging is consent-based. Consent-based messaging has never been so important for mobile marketers. Just read the headlines about EE being fined for sending messages, and you’ll soon understand the implications of ignoring data protection legislation. The good news is, that, if you’re HOW TO BUILD INSANELY GOOD BRAND EQUITY Stuart Garlick, content marketing manager at Nexd, explains how to keep brand equity high with the help of a couple of high-profile case studies Any brand strategy, whether it comes from a new or long-running company, has to be mindful of its effect on brand equity. We talked about its importance in advertising in our explainer of where the industry is heading at the moment, but we felt it was STEPHEN MANGAN LAUNCHES 'ART GALLERY OF THE FUTURE Actor and presenter Stephen Mangan has officially opened 'The Augmented Gallery' in London's West End - an opportunity for masterpieces to be displayed outdoors through an augmented reality lens. This marks the launch of 'Art of London' - a new cultural initiative for the West End and the start of a season of public art for the area. Appearing outside the National Gallery, Mangan revealeda
OXFORD FOUNDRY GRANTS £120,000 TO STARTUPS AIDING ECONOMIC The Oxford Foundry, an entrepreneurship center, has pledged it will give £120,000 to startups whose mission is to help stimulate the UK’s economic recovery in the aftermath of Covid-19 . A group of well-known investors and entrepreneurs have already chosen the four winning solutions to receive £10,000 through the Covid-19 Startup Grant Runway Fund. The leading startups were INSTAGRAM HAS ONE OF THE HIGHEST LEVELS OF AD Kargo , a mobile brand advertising company, has just released its new Viewability vs. Memorability report, which reveals which advertising channels spark the most interest and user engagement based on viewability methods. For the study, Kargo partnered with Tobii Pro Insight, which uses eye-tracking technology to determine what ads are being remembered by consumers, and which AMAZON IS USED BY ALMOST 90 PER CENT OF UK CONSUMERS Nearly 90 per cent of people (86 per cent) in the UK are Amazon users with 39 per cent of consumers going one further and having an Amazon Prime subscription, according to research from Mintel . Among Amazon’s significant UK user base, 70 per cent of customers shop on the eCommerce site at least once a month, while 17 per cent use the retailer once a week. Amazon’s books, DVDs, and MOBILE MARKETING AND ADVERTISING Mobile Marketing Magazine is an online magazine for the mobile marketing industry. Discover the latest tech news and learn how tomake mobile work.
OFCOM REPORT REVEALS A YEAR LIVED ONLINE 1 day ago · UK adults spent an average of three hours and 37 minutes online every day during 2020, according to Ofcom's Online Nation 2021 report. This is over half an hour more than those in comparable European countries including Germany, France and Spain. During an unprecedented year due to the pandemic, communication, entertainment, culture, retail, work, and education made a giant shift to UNDER-30S ENCOURAGED TO GET VACCINATED WITH DATING APP 20 hours ago · The Department of Health and Social Care (DHSC) has teamed up with a host of popular dating apps to encourage young people in the UK to get the COVID-19 vaccination, according to a report by The Guardian . As the vaccination roll-out for under-30s begins this week, u sers of Tinder, Match, Hinge, Bumble, Badoo, Plenty of Fish, OurTime and Muzmatch will enjoy a series of benefits if they add UEFA 2020 TO FEATURE IN FORTNITE To coincide with the UEFA 2020 football tournament, video game Fortnite will kick off the Fortnite UEFA 2020 Cup on 16 and 17 June. Fortnite’s Battle Royale and Creative Mode gameplay are available globally, with more than 350m player accounts. Over the course of two days, eligible Fortnite players around the world will be able to compete across two rounds, where they will have the READLY PARTNERS WITH H&M 18 hours ago · Digital magazine and newspaper subscription service, Readly has partnered up with fashion giant H&M for an exclusive offer. Whether it’s reading at the park, poolside or on a flight, H&M members can unwind with Readly, as the app is offering a two-month free subscription for unlimited reading plus a £15 H&M voucher.. Readly offers unlimited "all-you-can-read” access to over 5,000 MOVERS AND SHAKERS: LINKEDIN, SKYSCANNER, DAX, QUANTCAST 1 day ago · The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. (L-R) Clive Peoples, Les Hollander, Jessica Chapplow, Kirk Iwanowski, Sajid Premji, Tom Kennedy LinkedIn promotes SPRING EXPANDS PARTNERSHIP WITH INSTAGRAM 17 hours ago · Creator commerce platform, Spring (formerly Teespring) is expanding its Instagram partnership with the launch of a new commerce integration and a creator incentive programme. Available to U.S. creators by the end of the year, the expanded integration will empower creators with the ability to initiate product creation and establish shops within the Instagram app. Other features of the AVIVA LAUNCHES AUTONOMOUS VEHICLE TRIAL Insurance company, Aviva plc and research and development company, Darwin Innovation Group are entering a five-year strategic partnership, beginning with collaboration on an autonomous vehicle trial. Darwin is trialling an autonomous shuttle at the Harwell Science and Innovation Campus in Oxfordshire. Created by Navya, the vehicle, controlled by 5G and satellite connectivity, will be able to SKY MOBILE REVEALS MORE THAN A THIRD OF BRITS WATCH SPORT 22 hours ago · Research from Sky Mobile reveals that more than a third (37 per cent) of Brits use their smartphones to watch their favourite sport whilst at work. The study of 2,000 UK sports fans showed that 16 per cent will slip out of work to watch a match, while 27 per cent admitted to sneakily viewing a game on the toilet. Another 16 per cent will use their annual leave and 14 per cent have excused 90MIN LAUNCHES 'LOVES THE EUROS' CAMPAIGN A report on 90min launching 'Loves the Euros' campaign . Football community, 90min has announced its comprehensive plan to cover UEFA EURO 2020 from an editorial and brand perspective. In addition, 90min has been named as a UEFA national information operator for the competition, which will include a bespoke section on 90min’s website that houses custom UEFA content focused on the EURO MOBILE MARKETING AND ADVERTISING Mobile Marketing Magazine is an online magazine for the mobile marketing industry. Discover the latest tech news and learn how tomake mobile work.
NATIONWIDE LAUNCHES 'LESSONS FROM THE GAME' CAMPAIGN Nationwide Building Society has teamed up with communications agency, VCCP to launch campaign 'Lessons From The Game'. The integrated campaign will air in the run up to the UEFA Euros Football tournament and will drive awareness for their partnership with the FA Respect Programme, demonstrating how integral grassroots football can be in helping to build a mutual respectful society. SNAP INC. LAUNCHES SHOPPABLE AR LENSES Snap Inc. has partnered with artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, Perfect Corp. to launch its Dynamic Shopping Lenses. The announcement came at Snap Inc.’s 2021 Snap Partner Summit, as the company blends eCommerce with interactive digital AR try-ons to enhance the consumer beauty shopping experience. The Estée Lauder Companies will MACRO AND MICRO FACTORS IMPACTING MARKETERS DURING THE Ahead of the webinar he is delivering on the subject on 13 May, Pete Cape, global knowledge director at Dynata , looks at consumer attitudes towards the COVID-19 pandemic, how it is affecting people’s behaviour, and what this means for marketers. The COVID-19 pandemic has had a drastic effect on the world around us. In addition to the public health crisis we’re facing, economies WARC GLOBAL AD TRENDS: COVID-19 ONE YEAR ON WARC Data , an international marketing intelligence service, has today published its Global Advertising Trends report: COVID-19 One Year On. The consumer move to digital media has accelerated in the past 12 months. The report outlines the new, long-term shifts in eCommerce, social media, online video and gaming for both brands and consumers. Last year, $900bn (£648.41bn) more was spent at HOW TO BUILD INSANELY GOOD BRAND EQUITY Stuart Garlick, content marketing manager at Nexd, explains how to keep brand equity high with the help of a couple of high-profile case studies Any brand strategy, whether it comes from a new or long-running company, has to be mindful of its effect on brand equity. We talked about its importance in advertising in our explainer of where the industry is heading at the moment, but we felt it was HERE ARE FOUR GREAT EXAMPLES OF A/B TESTING TO TAKE When it comes to digital marketing, A/B testing can be a great tool to increase revenue, boost social media engagement, and improve conversion rates. When a business uses A/B testing, they simply test two different versions of a page on their website, and then see which version attracts a larger audience or better sales results. Here are some examples of A/B testing and strategy that worked INSTAGRAM HAS ONE OF THE HIGHEST LEVELS OF AD Kargo found that Instagram had one of the highest levels of ad effectiveness, even with a low share of session. Instagram ended up generating an ad effectiveness score of 10.8 per cent, even though the amount of time users actually looked at ads during a session on the app was only 1.9 per cent. According to the study, 77 per cent ofusers
TYRONE STEWART
Mobile Marketing Magazine AMAZON IS USED BY ALMOST 90 PER CENT OF UK CONSUMERS Nearly 90 per cent of people (86 per cent) in the UK are Amazon users with 39 per cent of consumers going one further and having an Amazon Prime subscription, according to research from Mintel . Among Amazon’s significant UK user base, 70 per cent of customers shop on the eCommerce site at least once a month, while 17 per cent use the retailer once a week. Amazon’s books, DVDs, and MOBILE MARKETING AND ADVERTISING Mobile Marketing Magazine is an online magazine for the mobile marketing industry. Discover the latest tech news and learn how tomake mobile work.
NATIONWIDE LAUNCHES 'LESSONS FROM THE GAME' CAMPAIGN Nationwide Building Society has teamed up with communications agency, VCCP to launch campaign 'Lessons From The Game'. The integrated campaign will air in the run up to the UEFA Euros Football tournament and will drive awareness for their partnership with the FA Respect Programme, demonstrating how integral grassroots football can be in helping to build a mutual respectful society. SNAP INC. LAUNCHES SHOPPABLE AR LENSES Snap Inc. has partnered with artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, Perfect Corp. to launch its Dynamic Shopping Lenses. The announcement came at Snap Inc.’s 2021 Snap Partner Summit, as the company blends eCommerce with interactive digital AR try-ons to enhance the consumer beauty shopping experience. The Estée Lauder Companies will MACRO AND MICRO FACTORS IMPACTING MARKETERS DURING THE Ahead of the webinar he is delivering on the subject on 13 May, Pete Cape, global knowledge director at Dynata , looks at consumer attitudes towards the COVID-19 pandemic, how it is affecting people’s behaviour, and what this means for marketers. The COVID-19 pandemic has had a drastic effect on the world around us. In addition to the public health crisis we’re facing, economies WARC GLOBAL AD TRENDS: COVID-19 ONE YEAR ON WARC Data , an international marketing intelligence service, has today published its Global Advertising Trends report: COVID-19 One Year On. The consumer move to digital media has accelerated in the past 12 months. The report outlines the new, long-term shifts in eCommerce, social media, online video and gaming for both brands and consumers. Last year, $900bn (£648.41bn) more was spent at HOW TO BUILD INSANELY GOOD BRAND EQUITY Stuart Garlick, content marketing manager at Nexd, explains how to keep brand equity high with the help of a couple of high-profile case studies Any brand strategy, whether it comes from a new or long-running company, has to be mindful of its effect on brand equity. We talked about its importance in advertising in our explainer of where the industry is heading at the moment, but we felt it was HERE ARE FOUR GREAT EXAMPLES OF A/B TESTING TO TAKE When it comes to digital marketing, A/B testing can be a great tool to increase revenue, boost social media engagement, and improve conversion rates. When a business uses A/B testing, they simply test two different versions of a page on their website, and then see which version attracts a larger audience or better sales results. Here are some examples of A/B testing and strategy that worked INSTAGRAM HAS ONE OF THE HIGHEST LEVELS OF AD Kargo found that Instagram had one of the highest levels of ad effectiveness, even with a low share of session. Instagram ended up generating an ad effectiveness score of 10.8 per cent, even though the amount of time users actually looked at ads during a session on the app was only 1.9 per cent. According to the study, 77 per cent ofusers
TYRONE STEWART
Mobile Marketing Magazine AMAZON IS USED BY ALMOST 90 PER CENT OF UK CONSUMERS Nearly 90 per cent of people (86 per cent) in the UK are Amazon users with 39 per cent of consumers going one further and having an Amazon Prime subscription, according to research from Mintel . Among Amazon’s significant UK user base, 70 per cent of customers shop on the eCommerce site at least once a month, while 17 per cent use the retailer once a week. Amazon’s books, DVDs, and MANAGING & IMPROVING ORGANISATIONAL EFFICIENCY WITH SMS 14 hours ago · The BulkSMS team looks at the part SMS can play in helping organisations work more efficiently. We all know that there are 24 hours in a day and of those, only eight hours are considered acceptable ‘working hours’. But many times, staff at community organisations and SMEs end up putting in 10-hour, even 12-hour days to get the job done. There are many reasons why, but they all boil downto
UEFA 2020 TO FEATURE IN FORTNITE 18 hours ago · To coincide with the UEFA 2020 football tournament, video game Fortnite will kick off the Fortnite UEFA 2020 Cup on 16 and 17 June. Fortnite’s Battle Royale and Creative Mode gameplay are available globally, with more than 350m player accounts. Over the course of two days, eligible Fortnite players around the world will be able to compete across two rounds, where they will have the APP STORE OPTIMIZATION 1 day ago · Dave Bell, Co-founder and CEO of Gummicube , looks at the key announcements affecting app developers from Google's recent I/O Conference. Many exciting features were announced by Google this year at Google I/O on 18 May. Among these developments, there are four key changes concerning the Google Play Store that are particularly relevant to app developers and marketers. Read on to learn COLGATE LAUNCHES SONIC BRAND 17 hours ago · Colgate has teamed up with creative music agency, MassiveMusic London to launch its sonic brand identity. Whilst still a relatively untapped asset, sonic branding is increasingly becoming a key way legacy brands can differentiate themselves in a crowded market. Colgate needed a sonic brand that was memorable, modern and reflected its core brand promise of 'Optimism in Action', whilst also APPLE ANNOUNCES LAUNCH OF IOS 15 19 hours ago · Apple today announced iOS 15 - a major update with powerful features to enhance the iPhone experience. FaceTime calls have had a major overhaul to make conversations feel more natural. With spatial audio, voices now sound as if they are coming from where the person is positioned on the screen, and new microphone modes separate the user’s voice from background noise. Portrait mode is HOW PHONE BILLING SOLUTIONS AND SMS MARKETING CAN HELP 1 day ago · Dani Ganick, General Manager at Total SMS , explains how phone billing solutions and SMS marketing can boost business and drive incremental revenues. Today I wanted to explain how offering phone billing can help you convert more users and create new and stable revenue streams. Phone payments always have always had a bit of a reputation of only being billable at small one-off amounts, TRIAL OF THE UK'S FIRST MOBILE 'VEHICLE-TO-EVERYTHING 1 day ago · Vodafone , Nokia and Chordant have partnered with road operators to deliver a world-leading road safety mobility cloud platform. Drawing on the power of mobile and data technologies, the platform is a new type of information superhighway which will ultimately connect vehicles, cyclists, pedestrians, and infrastructure in a seamless digital transport ecosystem. Trialled for the first timein
PINTEREST LAUNCHES EXPANSION OF SHOPPING FEATURES 1 day ago · Pinterest has announced an expansion of its shopping features for both consumers and merchants. The platform has introduced a Shopping List, allowing users to have their product Pins automatically saved in one place, making it easier for them to come back and shop an item they’ve been eyeing up when they’re ready to buy. Users will also be notified when they can get a good deal on GOOGLE TO ALLOW ANDROID USERS TO OPT-OUT OF AD TRACKING 1 day ago · Google has announced that it will allow Android users to opt-out of being tracked by advertisers, according to a report by The Independent . The move will come into play later this year, following Apple’s rollout of its controversial App Tracking Transparency, or ATT feature in iOS 14.5. Users were previously able to opt-out of targeted ads on Google, yet software developers could still HERE ARE FOUR GREAT EXAMPLES OF A/B TESTING TO TAKE When it comes to digital marketing, A/B testing can be a great tool to increase revenue, boost social media engagement, and improve conversion rates. When a business uses A/B testing, they simply test two different versions of a page on their website, and then see which version attracts a larger audience or better sales results. Here are some examples of A/B testing and strategy that worked*
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