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INNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. MARKETING TECHNOLOGY & BIG DATA TECHNOLOGIES We use big data technology to anticipate trends and project performance. We have the capabilities to use your existing technology and data, and to integrate this with our analytics. Your research findings are accessible 24/7 via our dynamic digital reporting tool and dashboards. See how it works. Our research is underpinned by ourown global
WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. USING DISTINCTIVE VISUAL ASSETS ON YOUR PACKAGING DESIGN A final point that you – and your design agency – will have to deal with is the need to find balance.The more space you allocate to a branded visual asset on your packaging design, the less space there is to communicate other key elements, such as the brand, its benefits, the reason-to-believe and the end-promise.Fitting all the various elements into a design and creating an order that 8 ELEMENTS THAT SHOULD FEATURE ON YOUR PRODUCT PACKAGING There are two questions which your product packaging design needs to answer: what is the product? And why should consumers buy it? In this packaging blogpost, we’ve rounded up the eight elements your packaging design needs to answer these questions and effectively communicate to consumers. WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking. MARKET RESEARCH DATA & CUSTOMER INSIGHT COMPANY UK & GLOBALSOLUTIONSTECHNOLOGYINSIGHTS & NEWSCAREERSCONTACTPRODUCTINNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. MARKETING TECHNOLOGY & BIG DATA TECHNOLOGIES We use big data technology to anticipate trends and project performance. We have the capabilities to use your existing technology and data, and to integrate this with our analytics. Your research findings are accessible 24/7 via our dynamic digital reporting tool and dashboards. See how it works. Our research is underpinned by ourown global
WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. USING DISTINCTIVE VISUAL ASSETS ON YOUR PACKAGING DESIGN A final point that you – and your design agency – will have to deal with is the need to find balance.The more space you allocate to a branded visual asset on your packaging design, the less space there is to communicate other key elements, such as the brand, its benefits, the reason-to-believe and the end-promise.Fitting all the various elements into a design and creating an order that 8 ELEMENTS THAT SHOULD FEATURE ON YOUR PRODUCT PACKAGING There are two questions which your product packaging design needs to answer: what is the product? And why should consumers buy it? In this packaging blogpost, we’ve rounded up the eight elements your packaging design needs to answer these questions and effectively communicate to consumers. WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking. MARKETING SOLUTIONS & MARKETING ANALYTICS SOLUTIONS Pioneering solutions that deliver fresh thinking and unlock opportunities. We are changing market research. At MetrixLab, we generate insights that drive smarter business decisions. Our expertise, passion and solutions enable our clients in over 90 countries to succeed at: HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
INSIGHTS & NEWS
21 January 2019 – The digital, mass qual approach lets brands easily engage consumers in their creative process. 2. Press release: Co-founder of MetrixLab, Jan Willem Gerritsen, leaves after almost two decades. 7 January 2019 – Jan Willem Gerritsen is leaving the CONTACT US: METRIXLAB IN YOUR COUNTRY Paras Twin tower, Tower A, Ground Floor, DLF Golf Course Rd, Sector-54, Gurugram, Haryana – 122011 +91 124 662 0950 PACKAGING DESIGN TESTING SOLUTIONS COMPACT is a fast and affordable standardized solution. It facilitates the screening of multiple design alternatives. Test your product packaging design in any market through this flexible technology and our global reach. Our COMPACT packaging testing solution features: A shopping mission using 2D virtual shelves to predict impact onvisibility
WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking. CASE STUDY: CONTINUOUSLY IMPROVING THE CUSTOMER EXPERIENCE How we got there. We established a continuous feedback loop to facilitate continual organizational improvement. This begins with the registration of a customer contact from any monitored touchpoint. Customers receive a short dynamic survey (5-7 questions) within 24 hours of contact. The responses are fed into an online root causeanalysis.
HOW TO MAXIMIZE YOUR FACEBOOK AND INSTAGRAM VIDEO To help you better understand and maximize the impact of your Facebook and Instagram video ads, we’ve been working with Facebook on several meta-learning projects. Discover our key findings, which we presented at our London event, as well as our attendees’ own takeaways fromthe day.
WHITEPAPER: CLOSING THE DIGITAL GAP PHARMA COMPANIES In this whitepaper, we explore the key insights needed to make the most of digital advertising. As understanding increases, we expect pharma digital advertising to grow substantially. For many patients, the internet is the first port of call when researching symptoms and drugs to address them. According to our research, over 50% of patientsuse
RESEARCH FOR WEEKENDESK Infographic: How the French spend their weekend breaks. Recent research carried out for Weekendesk points to a wide variety of weekend activities for French couples and families. We identified six “socio-styles”, patterns of behavior that we see in travelers looking to get away for a weekend. Three quarters (77%) of weekendersstay in
MARKET RESEARCH DATA & CUSTOMER INSIGHT COMPANY UK & GLOBALSOLUTIONSTECHNOLOGYINSIGHTS & NEWSCAREERSCONTACTPRODUCTINNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. 3 STEPS TO DIGITAL ADVERTISING SUCCESS: OUR PRE-TESTING Ad copy testing is a vital quality check. Independent analysis of our step one (ACT-Early) and step two (ACT-Copy) solutions highlights that ad copy testing is an important second quality check. It is your final opportunity to improve creative before a large proportion of your media budget is committed. Watch. SHOULD BRANDS BE GOING DARK? ADVERTISING DURING THE COVID Now is not the time to be going dark. While many brands decide to reduce or completely suspend marketing activity during a recession, there is a wealth of historical evidence to suggest that this is not the best strategy – both for protecting profits in the short term and for helping the brand to recover in the long term. As the world was emerging from the last recession in 2009, Tellis and HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
WHITEPAPER: 4 BEST PRACTICES FOR COMMUNICATING PACKAGING A press-release from the Break Free from Plastic Alliance stated that: “Coca-Cola is the most prolific plastics polluter, found in 40 of 42 participating countries.More than 75% of all 239 participating cleanups reported finding Coca-Cola branded products along their coasts, shorelines, parks, and streets. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. HERE’S WHAT WE LEARNED FROM A CONVERSATION WITH 5 US I asked a team of 5 seasoned bartenders from across the US during a recent panel discussion. Mary (from the Bay Area) and Megan (Chicago) have hosted virtual cocktail hours on behalf of their bars. Tyler has started serving to-go cocktails in Denver, reporting that frozen daquiris are a crowd favorite. Together with Justin and David from New MARKET RESEARCH DATA & CUSTOMER INSIGHT COMPANY UK & GLOBALSOLUTIONSTECHNOLOGYINSIGHTS & NEWSCAREERSCONTACTPRODUCTINNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. 3 STEPS TO DIGITAL ADVERTISING SUCCESS: OUR PRE-TESTING Ad copy testing is a vital quality check. Independent analysis of our step one (ACT-Early) and step two (ACT-Copy) solutions highlights that ad copy testing is an important second quality check. It is your final opportunity to improve creative before a large proportion of your media budget is committed. Watch. SHOULD BRANDS BE GOING DARK? ADVERTISING DURING THE COVID Now is not the time to be going dark. While many brands decide to reduce or completely suspend marketing activity during a recession, there is a wealth of historical evidence to suggest that this is not the best strategy – both for protecting profits in the short term and for helping the brand to recover in the long term. As the world was emerging from the last recession in 2009, Tellis and HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
WHITEPAPER: 4 BEST PRACTICES FOR COMMUNICATING PACKAGING A press-release from the Break Free from Plastic Alliance stated that: “Coca-Cola is the most prolific plastics polluter, found in 40 of 42 participating countries.More than 75% of all 239 participating cleanups reported finding Coca-Cola branded products along their coasts, shorelines, parks, and streets. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. HERE’S WHAT WE LEARNED FROM A CONVERSATION WITH 5 US I asked a team of 5 seasoned bartenders from across the US during a recent panel discussion. Mary (from the Bay Area) and Megan (Chicago) have hosted virtual cocktail hours on behalf of their bars. Tyler has started serving to-go cocktails in Denver, reporting that frozen daquiris are a crowd favorite. Together with Justin and David from New 3 STEPS TO DIGITAL ADVERTISING SUCCESS: OUR PRE-TESTING Ad copy testing is a vital quality check. Independent analysis of our step one (ACT-Early) and step two (ACT-Copy) solutions highlights that ad copy testing is an important second quality check. It is your final opportunity to improve creative before a large proportion of your media budget is committed. Watch. PACKAGING DESIGN TESTING SOLUTIONS COMPACT is a fast and affordable standardized solution. It facilitates the screening of multiple design alternatives. Test your product packaging design in any market through this flexible technology and our global reach. Our COMPACT packaging testing solution features: A shopping mission using 2D virtual shelves to predict impact onvisibility
HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
USING DISTINCTIVE VISUAL ASSETS ON YOUR PACKAGING DESIGN A final point that you – and your design agency – will have to deal with is the need to find balance.The more space you allocate to a branded visual asset on your packaging design, the less space there is to communicate other key elements, such as the brand, its benefits, the reason-to-believe and the end-promise.Fitting all the various elements into a design and creating an order that WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking. HOW DOES A DIGITAL QUALITATIVE SOLUTION COMPARE TO FOCUS To help you solve these challenges, we’ve developed Immerse: a mass qualitative, AI-powered research solution that’s fast, affordable, flexible and scalable. A powerful alternative to the traditional focus group, Immerse lets you quickly and easily engage consumers in the early stages of your creative process. HOW TO MAXIMIZE YOUR FACEBOOK AND INSTAGRAM VIDEO To help you better understand and maximize the impact of your Facebook and Instagram video ads, we’ve been working with Facebook on several meta-learning projects. Discover our key findings, which we presented at our London event, as well as our attendees’ own takeaways fromthe day.
EMOTIONS SELL BRANDS: HOW TO CAPTURE THE EMOTIONAL Emotions influence consumers’ brand choice and purchase intent. But how can you capture emotional associations with your brand, ad or product? Discover our four market research techniques for measuring customers’ emotional responses to advertising, brands and products. CONDUCTING RESEARCH IN CHINA: GETTING TO THE TRUTH AND Both academic and market research communities agree that the key challenges to doing this relate to sample quality and social/cultural bias. Over a period of many years, MetrixLab has conducted numerous projects in China, both multi-country and China-specific studies. Consequently, we have a wealth of experience and data on the Chinesemarket.
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MARKET RESEARCH DATA & CUSTOMER INSIGHT COMPANY UK & GLOBALSOLUTIONSTECHNOLOGYINSIGHTS & NEWSCAREERSCONTACTPRODUCTINNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
USING DISTINCTIVE VISUAL ASSETS ON YOUR PACKAGING DESIGN A final point that you – and your design agency – will have to deal with is the need to find balance.The more space you allocate to a branded visual asset on your packaging design, the less space there is to communicate other key elements, such as the brand, its benefits, the reason-to-believe and the end-promise.Fitting all the various elements into a design and creating an order that OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking.LOGIN - METRIXLAB
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MARKET RESEARCH DATA & CUSTOMER INSIGHT COMPANY UK & GLOBALSOLUTIONSTECHNOLOGYINSIGHTS & NEWSCAREERSCONTACTPRODUCTINNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
USING DISTINCTIVE VISUAL ASSETS ON YOUR PACKAGING DESIGN A final point that you – and your design agency – will have to deal with is the need to find balance.The more space you allocate to a branded visual asset on your packaging design, the less space there is to communicate other key elements, such as the brand, its benefits, the reason-to-believe and the end-promise.Fitting all the various elements into a design and creating an order that OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking.LOGIN - METRIXLAB
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MARKETING TECHNOLOGY & BIG DATA TECHNOLOGIES We use big data technology to anticipate trends and project performance. We have the capabilities to use your existing technology and data, and to integrate this with our analytics. Your research findings are accessible 24/7 via our dynamic digital reporting tool and dashboards. See how it works. Our research is underpinned by ourown global
VIDEO | FROM THE GLOBAL TEAM OF EXPERTS AT METRIXLAB Watch our latest videos for a look at our marketing insights, innovative solutions and, of course, our passionate global team ofexperts.
HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
HOW TO CREATE MORE POWERFUL PACKAGING DESIGN The ultimate key takeout was that pack design is a balancing act: Creating a design that is strong in terms of visibility, communication AND persuasion is very challenging.. To better understand how to master that balancing act – and to create packaging design that is truly powerful and strong in terms of the three central roles: visibility, communication and persuasion—we created WHITEPAPER: 4 BEST PRACTICES FOR COMMUNICATING PACKAGING A press-release from the Break Free from Plastic Alliance stated that: “Coca-Cola is the most prolific plastics polluter, found in 40 of 42 participating countries.More than 75% of all 239 participating cleanups reported finding Coca-Cola branded products along their coasts, shorelines, parks, and streets.LOGIN - METRIXLAB
Login to Reporting Environment. Username: Password: HERE’S WHAT WE LEARNED FROM A CONVERSATION WITH 5 US I asked a team of 5 seasoned bartenders from across the US during a recent panel discussion. Mary (from the Bay Area) and Megan (Chicago) have hosted virtual cocktail hours on behalf of their bars. Tyler has started serving to-go cocktails in Denver, reporting that frozen daquiris are a crowd favorite. Together with Justin and David from New EMOTIONS SELL BRANDS: HOW TO CAPTURE THE EMOTIONAL Emotions influence consumers’ brand choice and purchase intent. But how can you capture emotional associations with your brand, ad or product? Discover our four market research techniques for measuring customers’ emotional responses to advertising, brands and products. WHAT DO YOU KNOW ABOUT POWERFUL PACKAGING DESIGN? Which of these would create better visibility? Sliced cheese in a purple packaging. Grape juice in a yellow packaging. Do you have a question about creating powerful packaging designs? Drop us an email. Or brush up on your packaging design knowledge: discover our 9 best practices. Download our whitepaper.LOG IN
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MARKET RESEARCH DATA & CUSTOMER INSIGHT COMPANY UK & GLOBALSOLUTIONSTECHNOLOGYINSIGHTS & NEWSCAREERSCONTACTPRODUCTINNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
USING DISTINCTIVE VISUAL ASSETS ON YOUR PACKAGING DESIGN A final point that you – and your design agency – will have to deal with is the need to find balance.The more space you allocate to a branded visual asset on your packaging design, the less space there is to communicate other key elements, such as the brand, its benefits, the reason-to-believe and the end-promise.Fitting all the various elements into a design and creating an order that OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking.LOGIN - METRIXLAB
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MARKET RESEARCH DATA & CUSTOMER INSIGHT COMPANY UK & GLOBALSOLUTIONSTECHNOLOGYINSIGHTS & NEWSCAREERSCONTACTPRODUCTINNOVATION
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. CAREERS AT METRIXLAB MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. WHAT MAKES A GREAT AD? For an ad to successfully drive business results, consumers should be able to connect the brand to the creative (brand recall).The most successful ads also clearly convey a message that viewers are able to recall in critical situations (mental availability).The best ad campaigns are often the ones that clearly articulate the brand value to their audience, either intrinsically or extrinsically. HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
USING DISTINCTIVE VISUAL ASSETS ON YOUR PACKAGING DESIGN A final point that you – and your design agency – will have to deal with is the need to find balance.The more space you allocate to a branded visual asset on your packaging design, the less space there is to communicate other key elements, such as the brand, its benefits, the reason-to-believe and the end-promise.Fitting all the various elements into a design and creating an order that OPTIMIZING HERO ECOMMERCE PRODUCT IMAGES: A GROWING TREND It can feature an (edited) image of the packaging and/or product, as well as off-pack communications (visual and/or verbal). Take a look at our best practices for ecommerce hero product images below. Example 3. Optimized ecommerce product images: multipack item pull-outs. Nestlé Splash and Ben & Jerry’s Classic Mix. VISIBILITY, COMMUNICATION AND PERSUASION: THE PACKAGING PUZZLE Use color and visual assets to design attention-grabbing packaging. Strong visibility is the first step to creating a powerful packaging design – unless your product is seen by a consumer, there is no one to persuade to buy it. WHITEPAPER: NINE BEST PRACTICES FOR CREATING POWERFUL MetrixLab is a global digital research agency. We have expertise and a strong footprint in packaging design testing. As well as in-house design experts, we have a suite of online behavioral simulation, visual and implicit tools and techniques, such as 3D virtual store technology and eye tracking.LOGIN - METRIXLAB
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HOW TO APPEAL TO THE REALISTIC CONSUMER How to appeal to today’s realistic consumer. At the same time, ad spends are recovering, giving your brand the opportunity to connect with today’s cautious consumers meaningfully. Earlier in the pandemic we noticed that a lot of brands were advertising in the same way, and creating their own creative clutter with the same storylines:somber
HOW TO CREATE MORE POWERFUL PACKAGING DESIGN The ultimate key takeout was that pack design is a balancing act: Creating a design that is strong in terms of visibility, communication AND persuasion is very challenging.. To better understand how to master that balancing act – and to create packaging design that is truly powerful and strong in terms of the three central roles: visibility, communication and persuasion—we created WHITEPAPER: 4 BEST PRACTICES FOR COMMUNICATING PACKAGING A press-release from the Break Free from Plastic Alliance stated that: “Coca-Cola is the most prolific plastics polluter, found in 40 of 42 participating countries.More than 75% of all 239 participating cleanups reported finding Coca-Cola branded products along their coasts, shorelines, parks, and streets.LOGIN - METRIXLAB
Login to Reporting Environment. Username: Password: HERE’S WHAT WE LEARNED FROM A CONVERSATION WITH 5 US I asked a team of 5 seasoned bartenders from across the US during a recent panel discussion. Mary (from the Bay Area) and Megan (Chicago) have hosted virtual cocktail hours on behalf of their bars. Tyler has started serving to-go cocktails in Denver, reporting that frozen daquiris are a crowd favorite. Together with Justin and David from New EMOTIONS SELL BRANDS: HOW TO CAPTURE THE EMOTIONAL Emotions influence consumers’ brand choice and purchase intent. But how can you capture emotional associations with your brand, ad or product? Discover our four market research techniques for measuring customers’ emotional responses to advertising, brands and products. WHAT DO YOU KNOW ABOUT POWERFUL PACKAGING DESIGN? Which of these would create better visibility? Sliced cheese in a purple packaging. Grape juice in a yellow packaging. Do you have a question about creating powerful packaging designs? Drop us an email. Or brush up on your packaging design knowledge: discover our 9 best practices. Download our whitepaper.LOG IN
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METRIXLAB
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WE HELP YOU MAKE SMARTER BUSINESS DECISIONS FASTER. OUR RESPONSE TO COVID-19 We know that you, like all of us, are feeling the impact of the coronavirus (COVID-19). We understand that for our clients, having access to the latest research on consumer behavior and attitudes is more important than ever. With digital in our DNA, we’ve been able to adapt our operation to continue with the highest flexibility and minimal impact. You can expect the same high-quality service and support you normallyreceive from us.
As always, contact us with anyquestions.
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CASE STORIES
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EDGEWELL MEASUREMENT PROGRAM__
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AMSTEL BOCK PACK DESIGN__
PHILIPS CONCEPT TEST__
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OUR LATEST RESEARCH AND INSIGHTS__
MAKE ROOM, GROCERS: MORE BRANDS ARE TAKING CONTROL OF THEIR CATEGORY__
VIDEO: THE EVOLUTION OF BARTENDER RECOMMENDATIONS: 2007-2019__
THE FUTURE OF CREATIVE TESTING IS AI-POWERED__
CELEBRATING 2 YEARS OF BEING A TOP 3 FASTEST GROWING MARKET RESEARCHAGENCY IN THE UK!
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4 KEY LEARNINGS FROM TMRE 2019__
WHAT CAN YOU DO WITHIN 24 HOURS?__
POWER UP YOUR E-COMMERCE SUCCESS THROUGH PERSONALIZATION__
QUESTION TIME: IT’S ALL ABOUT INNOVATION__
VIDEO: HOW NESTLÉ APPLIED BEST PRACTICE PACK DESIGN PRINCIPLES FOR ANON-SHELF WIN
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WEBINAR: ACCELERATING INSIGHTS WITH ARTIFICIAL INTELLIGENCE AND NEWTECHNOLOGIES
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OUR STORY
MetrixLab is a leading global market research agency. We’re experts in brand engagement, product innovation and customer value. We combine pioneering digital technologies, global capabilities and an agile approach, to help you make smarter business decisions faster. Active in more than 90 countries, our clients include half of the world’s top 100 brands. As part of the MACROMILL GROUP , we are the fastest-growing global market research company.Find out more:
Download our infographic OUR CLIENTS’ STORIES “Working with the team was a great experience. Smooth, fast process. Deep analysis. New methodologies (blend of quantitative/qualitative). Things like this help our industry move forward.” – MARCELLO FORMISANO | HEAD OF CONSUMER PLANNING AND INSIGHTS | TATAGLOBAL BEVERAGES
“Beyond their expertise in the topic, the key strength of MetrixLab lies in their flexibility and dedication to our project. MetrixLab is not an agency of status-quo, you know there is always something brewing that might benefit you at some stage in terms ofinnovation.”
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Our collaboration with MetrixLab was smooth and constructive and the research exceeded our brief. We’ve now deployed it in othercountries."
– LAURA KOENIG | HEAD OF CONSUMER AND BUSINESS INSIGHTS | ORANGINASUNTORY, FRANCE
“We shared the report with our Marketing head and the Brand team and had a very good discussion on the next steps. We are moving forward to airing the copy with more confidence than before armed with the results.” – ANNIE ITALIA | HEAD OF MARKETING STRATEGY & INSIGHTS | ESSILOR,AMERA
"Based upon earlier experiences I was aware of the international competences of MetrixLab. This cooperation was one-country, more local level. I was really surprised with the willingness to help. In addition, MetrixLab contributed great insights and discussions. With a mutual goal: what's the most cost-efficient communication strategy for Westwing to really stand out". – ITAI GROSS | MANAGING DIRECTOR | WESTWING HOME AND LIVING, NL____
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