MERKLE CANADA

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities. As part of dentsu’s move to strengthen its customer experience management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching

Merkle Canada.

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Enter the password that accompanies your username. Log in. Follow Us MERKLE B2B - B2B MARKETING LIKE NEVER BEFORE Merkle B2B is an agency purpose-built to help companies succeed in today's dynamic B2B marketing environment. We're driven by data, enabled by tech, and powered by creativity.

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Andreah McCartney is a SEO Manager with Merkle and has been with the team since 2016. In this time, Andreah has worked with clients across a variety of verticals including retail, entertainment, health and

wellness, and more.

IDENTITY RESOLUTION

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will MERKLE ANNOUNCES ITS MERKURY IDENTITY RESOLUTION HAS Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP).Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to

MERKLE SOKRATI

Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is India's leading data and technology driven digital marketing agency with proprietary algorithms, artificial intelligence, and automation at its backbone. WHY THE SINGLE CUSTOMER VIEW IS THE ESSENTIAL CORE OF Across every category, retailers are awash in customer data. Transactional data, data from loyalty programs, CRM data, customer service data, third-party data, data from partners and suppliers. This data comes through tablets, mobile phones, PC, point-of-sale systems, customer service logs, social media channels, and other direct channels. It gets stored in a database, or multiple databases

BRENDAN SILVER

Brendan is a consultative sales and business development leader with over 15 years experience in leading results oriented sales and marketing success. Brendan has been focused on CRM, online and database marketing strategies since 2001 and currently leads Merkle’s business development efforts for the worlds largest nonprofit/philanthropy organizations.

MERKLE CANADA

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities. As part of dentsu’s move to strengthen its customer experience management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching

Merkle Canada.

MERKLE - DREAM. DO. DELIVER.OUR WORKBLOGWHAT WE THINKWHAT WE DOWHO WE

ARECOVID-19

We dream, we do, and we deliver customer experience transformation for the world's leading brands.

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Enter the password that accompanies your username. Log in. Follow Us MERKLE B2B - B2B MARKETING LIKE NEVER BEFORE Merkle B2B is an agency purpose-built to help companies succeed in today's dynamic B2B marketing environment. We're driven by data, enabled by tech, and powered by creativity.

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Andreah McCartney is a SEO Manager with Merkle and has been with the team since 2016. In this time, Andreah has worked with clients across a variety of verticals including retail, entertainment, health and

wellness, and more.

IDENTITY RESOLUTION

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will MERKLE ANNOUNCES ITS MERKURY IDENTITY RESOLUTION HAS Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP).Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to

MERKLE SOKRATI

Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is India's leading data and technology driven digital marketing agency with proprietary algorithms, artificial intelligence, and automation at its backbone. WHY THE SINGLE CUSTOMER VIEW IS THE ESSENTIAL CORE OF Across every category, retailers are awash in customer data. Transactional data, data from loyalty programs, CRM data, customer service data, third-party data, data from partners and suppliers. This data comes through tablets, mobile phones, PC, point-of-sale systems, customer service logs, social media channels, and other direct channels. It gets stored in a database, or multiple databases

BRENDAN SILVER

Brendan is a consultative sales and business development leader with over 15 years experience in leading results oriented sales and marketing success. Brendan has been focused on CRM, online and database marketing strategies since 2001 and currently leads Merkle’s business development efforts for the worlds largest nonprofit/philanthropy organizations. MERKLE B2B - B2B MARKETING LIKE NEVER BEFORE Merkle B2B is an agency purpose-built to help companies succeed in today's dynamic B2B marketing environment. We're driven by data, enabled by tech, and powered by creativity.

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Merkle Places. Merkle Places is the industry’s first data product to make physical movement and visitation behaviors actionable in people-based marketing. HEALTH MARKETING SOLUTIONS The rapid change in digital marketing technologies and consumer expectations is requiring health marketers to target individual physicians, patients, payers, and key heath influencers, as opposed to cookie pools or dated mass segmentation schemes. HOW TO TAKE A FIRST STEP TOWARDS OMNI-CHANNEL PHARMA These days, pharma marketers have generally bought into the concept of omni-channel personalization. The age of Amazon has made personalization a near expectation for consumers (and remember – Healthcare Professionals (HCPs) are consumers too). However, progressing beyond siloed, one-size-fits-all campaigns and tactics can

seem daunting.

SALESFORCE PARTNERSHIP We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you CONTENT MIGRATION SPECIALIST We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you WHY THE SINGLE CUSTOMER VIEW IS THE ESSENTIAL CORE OF Across every category, retailers are awash in customer data. Transactional data, data from loyalty programs, CRM data, customer service data, third-party data, data from partners and suppliers. This data comes through tablets, mobile phones, PC, point-of-sale systems, customer service logs, social media channels, and other direct channels. It gets stored in a database, or multiple databases

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MANAGER-DATA ANALYTICS Merkle | Sokrati, a leader in Digital Marketing and Analytics, managing Digital Marketing campaigns for several large brand clients in India.We are currently a 7

MERKLE CANADA

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities. As part of dentsu’s move to strengthen its customer experience management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching

Merkle Canada.

MERKLE - DREAM. DO. DELIVER.OUR WORKBLOGWHAT WE THINKWHAT WE DOWHO WE

ARECOVID-19

We dream, we do, and we deliver customer experience transformation for the world's leading brands.

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Andreah McCartney is a SEO Manager with Merkle and has been with the team since 2016. In this time, Andreah has worked with clients across a variety of verticals including retail, entertainment, health and

wellness, and more.

MERKLE ANNOUNCES ITS MERKURY IDENTITY RESOLUTION HAS Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP).Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to HOW TO TAKE A FIRST STEP TOWARDS OMNI-CHANNEL PHARMA These days, pharma marketers have generally bought into the concept of omni-channel personalization. The age of Amazon has made personalization a near expectation for consumers (and remember – Healthcare Professionals (HCPs) are consumers too). However, progressing beyond siloed, one-size-fits-all campaigns and tactics can

seem daunting.

WHY THE SINGLE CUSTOMER VIEW IS THE ESSENTIAL CORE OF Across every category, retailers are awash in customer data. Transactional data, data from loyalty programs, CRM data, customer service data, third-party data, data from partners and suppliers. This data comes through tablets, mobile phones, PC, point-of-sale systems, customer service logs, social media channels, and other direct channels. It gets stored in a database, or multiple databases

BRENDAN SILVER

Brendan is a consultative sales and business development leader with over 15 years experience in leading results oriented sales and marketing success. Brendan has been focused on CRM, online and database marketing strategies since 2001 and currently leads Merkle’s business development efforts for the worlds largest nonprofit/philanthropy organizations.

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MERKLE CANADA

Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities. As part of dentsu’s move to strengthen its customer experience management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching

Merkle Canada.

MERKLE - DREAM. DO. DELIVER.OUR WORKBLOGWHAT WE THINKWHAT WE DOWHO WE

ARECOVID-19

We dream, we do, and we deliver customer experience transformation for the world's leading brands.

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Enter the password that accompanies your username. Log in. Follow Us MERKLE B2B - B2B MARKETING LIKE NEVER BEFORE Merkle B2B is an agency purpose-built to help companies succeed in today's dynamic B2B marketing environment. We're driven by data, enabled by tech, and powered by creativity.

PODCASTS | MERKLE

Andreah McCartney is a SEO Manager with Merkle and has been with the team since 2016. In this time, Andreah has worked with clients across a variety of verticals including retail, entertainment, health and

wellness, and more.

MERKLE ANNOUNCES ITS MERKURY IDENTITY RESOLUTION HAS Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP).Available in the US, the Merkury and AEP integration comes just as new regulations and industry changes are forcing organizations to HOW TO TAKE A FIRST STEP TOWARDS OMNI-CHANNEL PHARMA These days, pharma marketers have generally bought into the concept of omni-channel personalization. The age of Amazon has made personalization a near expectation for consumers (and remember – Healthcare Professionals (HCPs) are consumers too). However, progressing beyond siloed, one-size-fits-all campaigns and tactics can

seem daunting.

WHY THE SINGLE CUSTOMER VIEW IS THE ESSENTIAL CORE OF Across every category, retailers are awash in customer data. Transactional data, data from loyalty programs, CRM data, customer service data, third-party data, data from partners and suppliers. This data comes through tablets, mobile phones, PC, point-of-sale systems, customer service logs, social media channels, and other direct channels. It gets stored in a database, or multiple databases

BRENDAN SILVER

Brendan is a consultative sales and business development leader with over 15 years experience in leading results oriented sales and marketing success. Brendan has been focused on CRM, online and database marketing strategies since 2001 and currently leads Merkle’s business development efforts for the worlds largest nonprofit/philanthropy organizations.

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DATA SOLUTIONS

Merkle Places. Merkle Places is the industry’s first data product to make physical movement and visitation behaviors actionable in people-based marketing. SALESFORCE MARKETING CLOUD PARTNERSHIP Your customer relationship management capacity is dependent on the platform you have. Salesforce is the leading CRM marketing technology, and our people-based marketing solutions can bring it to life. WHAT ARE ADOBE’S AEP AND REAL-TIME CDP? If you are familiar with or are using one or more of Adobe Marketing Cloud products such as Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Campaign or Target, you know that they are independent products and require integrations to work. Customer Data Platforms (CDP) have become popular in the marketing industry with a promise to bring relevant data together in UNDERSTAND THE VALUE OF A CDP BEFORE PURCHASING Before making a customer data platform (CDP) purchase, it's important to understand the value that you want this new technology to bring to your organization. While CDPs offer a vast array of functionality and can help achieve many different capabilities, marketing and IT teams need to understand how they will use them in the context of their KPIs

and goals.

HOW TO TAKE A FIRST STEP TOWARDS OMNI-CHANNEL PHARMA These days, pharma marketers have generally bought into the concept of omni-channel personalization. The age of Amazon has made personalization a near expectation for consumers (and remember – Healthcare Professionals (HCPs) are consumers too). However, progressing beyond siloed, one-size-fits-all campaigns and tactics can

seem daunting.

DENTSU’S CONTENT SYMPHONY NAMED FEATURED PARTNER SOLUTION Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and

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MERKLE CANADA

As part of dentsu’s move to strengthen its customer experience management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer MERKLE - DREAM. DO. DELIVER.OUR WORKBLOGWHAT WE THINKWHAT WE DOWHO WE

ARECOVID-19

The 2021 Consumer: The Behaviors Driving Brand Experiences. Consumer behaviors and needs are evolving on a day-by-day, minute-by-minute basis, with the events of the past year only accelerating that speed of change. Register for Live Webinar.

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Enter the password that accompanies your username. Log in. Follow Us MERKLE B2B - B2B MARKETING LIKE NEVER BEFOREB2B MARKETING CAMPAIGN EXAMPLESB2B MARKETING SITESB2B MARKETING TOOLSBEST B2B MARKETING PLATFORMB2B PLATFORM LISTBEST B2B PLATFORM Merkle B2B is an agency purpose-built to help companies succeed in today's dynamic B2B marketing environment. We're driven by data, enabled by tech, and powered by creativity.

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Inside Job: Making CX Work. This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between. Start

Listening.

MERKLE SOKRATI

Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is India's leading data and technology driven digital marketing agency with proprietary algorithms, artificial intelligence, and automation at its backbone. HOW TO TAKE A FIRST STEP TOWARDS OMNI-CHANNEL PHARMAEXAMPLES OF OMNICHANNEL MARKETINGEXAMPLES OF OMNICHANNEL MARKETINGOMNICHANNEL MARKETING 101OMNICHANNEL MARKETING COMPANIESOMNICHANNEL MARKETING DEFINITIONOMNICHANNEL MARKETING DEFINITION These days, pharma marketers have generally bought into the concept of omni-channel personalization. The age of Amazon has made personalization a near expectation for consumers (and remember – Healthcare Professionals (HCPs) are consumers too). However, progressing beyond siloed, one-size-fits-all campaigns and tactics can

seem daunting.

WHY THE SINGLE CUSTOMER VIEW IS THE ESSENTIAL CORE OF Across every category, retailers are awash in customer data. Transactional data, data from loyalty programs, CRM data, customer service data, third-party data, data from partners and suppliers. This data comes through tablets, mobile phones, PC, point-of-sale systems, customer service logs, social media channels, and other direct channels. It gets stored in a database, or multiple databases

BRENDAN SILVER

Brendan is a consultative sales and business development leader with over 15 years experience in leading results oriented sales and marketing success. Brendan has been focused on CRM, online and database marketing strategies since 2001 and currently leads Merkle’s business development efforts for the worlds largest nonprofit/philanthropy organizations.

MERKLE AUSTRALIA

Build relationships with people you know. Leverage big data to make people-based marketing a reality for your brand.

MERKLE CANADA

As part of dentsu’s move to strengthen its customer experience management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle's expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer MERKLE - DREAM. DO. DELIVER.OUR WORKBLOGWHAT WE THINKWHAT WE DOWHO WE

ARECOVID-19

The 2021 Consumer: The Behaviors Driving Brand Experiences. Consumer behaviors and needs are evolving on a day-by-day, minute-by-minute basis, with the events of the past year only accelerating that speed of change. Register for Live Webinar.

LOG IN | MERKLE

Enter the password that accompanies your username. Log in. Follow Us MERKLE B2B - B2B MARKETING LIKE NEVER BEFOREB2B MARKETING CAMPAIGN EXAMPLESB2B MARKETING SITESB2B MARKETING TOOLSBEST B2B MARKETING PLATFORMB2B PLATFORM LISTBEST B2B PLATFORM Merkle B2B is an agency purpose-built to help companies succeed in today's dynamic B2B marketing environment. We're driven by data, enabled by tech, and powered by creativity.

PODCASTS | MERKLE

Inside Job: Making CX Work. This podcast hosted by Jose Cebrian discusses CX transformation with the people who make it happen. Jose will interview guests across dentsu, brands, and partners to give listeners tips and examples of how transformation becomes a reality, from tech, to CRM, experience, and everywhere in between. Start

Listening.

MERKLE SOKRATI

Awarded Deloitte’s Tech Top 50 for five years in a row, Merkle Sokrati is India's leading data and technology driven digital marketing agency with proprietary algorithms, artificial intelligence, and automation at its backbone. HOW TO TAKE A FIRST STEP TOWARDS OMNI-CHANNEL PHARMAEXAMPLES OF OMNICHANNEL MARKETINGEXAMPLES OF OMNICHANNEL MARKETINGOMNICHANNEL MARKETING 101OMNICHANNEL MARKETING COMPANIESOMNICHANNEL MARKETING DEFINITIONOMNICHANNEL MARKETING DEFINITION These days, pharma marketers have generally bought into the concept of omni-channel personalization. The age of Amazon has made personalization a near expectation for consumers (and remember – Healthcare Professionals (HCPs) are consumers too). However, progressing beyond siloed, one-size-fits-all campaigns and tactics can

seem daunting.

WHY THE SINGLE CUSTOMER VIEW IS THE ESSENTIAL CORE OF Across every category, retailers are awash in customer data. Transactional data, data from loyalty programs, CRM data, customer service data, third-party data, data from partners and suppliers. This data comes through tablets, mobile phones, PC, point-of-sale systems, customer service logs, social media channels, and other direct channels. It gets stored in a database, or multiple databases

BRENDAN SILVER

Brendan is a consultative sales and business development leader with over 15 years experience in leading results oriented sales and marketing success. Brendan has been focused on CRM, online and database marketing strategies since 2001 and currently leads Merkle’s business development efforts for the worlds largest nonprofit/philanthropy organizations.

MERKLE AUSTRALIA

Build relationships with people you know. Leverage big data to make people-based marketing a reality for your brand.

DATA SOLUTIONS

Products. DataSource. DataSource is multi-sourced from 40 partners and analyzed using Merkle’s Valuation Lab to identify the most accurate, predictive, and descriptive data available. With over 1,000 people-based audiences across several categories, Merkle DataSource has all of the foundational data you need for campaign planning and

execution.

THE FORRESTER WAVE™: COMMERCE SERVICES, Q1 2021 We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for

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LOYALTY SOLUTIONS

The Forrester Wave™: Loyalty Solutions, Q2 2021. Merkle is named a Leader in Forrester’s evaluation of the top loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated. See what Forrester had to say about Merkle’s “comprehensive set of packaged services” powering its Loyalty Experience Management DIGITAL MEDIA PLANNER We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you HEALTH MARKETING SOLUTIONS Health Marketing Solutions. The rapid change in digital marketing technologies and consumer expectations is requiring health marketers to target individual physicians, patients, payers, and key heath influencers, as opposed to cookie pools or dated mass segmentation schemes. At the same time, the health industry is progressively moving

toward

WHAT ARE ADOBE’S AEP AND REAL-TIME CDP? Real-time-CDP is an application that is built on top of the base AEP that is focused on bringing together known and unknown customer data to create real-time dynamic customer profiles for activation to destinations. It leverages many platform services to deliver various functionalities. Built-in connectors allow an easy way to connect to

Adobe

ADOBE EXPERIENCE CLOUD PARTNERSHIP Adobe Audience Manager. Adobe Commerce Cloud. Magento Commerce. Merkle is a global platinum Adobe partner and an Adobe ISV partner. Through the integration of Merkury, our identity resolution platform, with Adobe Experience Platform, we power the ideal experiences for marketers to manage and for customers to engage with. SALESFORCE MARKETING CLOUD PARTNERSHIP Merkle has been an expert Salesforce Marketing Cloud software integrator and service provider since 2011. We offer global CRM services for Salesforce Marketing Cloud. As a part of Dentsu, we are a certified Salesforce Gold Consulting Partner, a Strategic Services Partner, and a Platinum Commerce Cloud Partner with Custom Integration

credentials.

WHAT WE THINK

We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you HOW TO TAKE A FIRST STEP TOWARDS OMNI-CHANNEL PHARMA These days, pharma marketers have generally bought into the concept of omni-channel personalization. The age of Amazon has made personalization a near expectation for consumers (and remember – Healthcare Professionals (HCPs) are consumers too). However, progressing beyond siloed, one-size-fits-all campaigns and tactics can

seem daunting.

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