GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

DENTSU ON ATTENTION

Dentsu InSites. There was a time when Carat was head and shoulders above every other media agency (in Europe). Even their competitors said so. There were two main reasons for this. First, they were the biggest, and by a street the most entrepreneurial, as the original network was created by purchasing the leading media independent in

each

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story. FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTVAUTHOR: CHARLENE

WEISLER

To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

CHRISTOPHER RUSSELL ON HALLMARK'S "CHASING WATERFALLS" ANDAUTHOR:

STEVE GIDLOW

This weekend Christopher Russell (pictured above) finds himself in very familiar territory with the premiere of his latest Hallmark Channel movie Chasing Waterfalls.He's back in the outdoors, and for the third time, he's starring opposite Hallmark regular Cindy Busby. "Yeah, the first time was in 2017 on A Puppy for Christmas," he chuckled of their reuniting again during an RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

DENTSU ON ATTENTION

Dentsu InSites. There was a time when Carat was head and shoulders above every other media agency (in Europe). Even their competitors said so. There were two main reasons for this. First, they were the biggest, and by a street the most entrepreneurial, as the original network was created by purchasing the leading media independent in

each

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story. FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTVAUTHOR: CHARLENE

WEISLER

To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

CHRISTOPHER RUSSELL ON HALLMARK'S "CHASING WATERFALLS" ANDAUTHOR:

STEVE GIDLOW

This weekend Christopher Russell (pictured above) finds himself in very familiar territory with the premiere of his latest Hallmark Channel movie Chasing Waterfalls.He's back in the outdoors, and for the third time, he's starring opposite Hallmark regular Cindy Busby. "Yeah, the first time was in 2017 on A Puppy for Christmas," he chuckled of their reuniting again during an RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter MEASURING LEVELS OF ATTENTION: 90% RIGHT OR 100% WRONG 1 day ago · Levels of attention, what that notion means in relation to ads, and how we should go about measuring it is having a bit of a moment. Hopefully, it will be a moment that lasts years as this is clearly an important issue and raises matters of principle in how we go about the business of placing and BRANT DAUGHERTY BRINGS HIS QUARANTINE BAKING SKILLS TO Actor Brant Daugherty returns to Hallmark Channel this weekend starring opposite Eloise Mumford in The Baker's Son.Much has happened for Daugherty since MediaVillage welcomed him to the Crown Media fold in November of 2018 (when he starred in Mingle All the Way opposite Jen Lilley). Most notably the dashing star became a new dad to baby Wilder, who was born while he was on-location LEGENDS & LEADERS INTERVIEW WITH ARLENE MANOS Upon her departure from AMC Networks, where she served in leadership roles, including President of National Ad Sales, from 2002 to 2019, Arlene Manos was granted the title "Emeritus" - a mark of distinguished service awarded only a few upon retirement. Arlene's career personifies distinguished HOME.MADE IS WHERE A+E NETWORKS’ HEART IS Simon Applebaum. Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric

read more.

TRAVEL IN THE POST-COVID ERA: TRACKING EMERGING TRENDS Understanding consumer tensions are crucial for travel brands to adapt at pace & thrive as the industry opens again. OmnicomMediaGrp Carly

Whiteford shares

UPFRONTS, DIGITAL NEWFRONTS AND PODCAST UPFRONTS CALENDAR The network boasts the most-watched drama series in basic cable history and the number one show on Read what A+E Networks are doing here. Date. Event. Location. February 16, 02:00 PM. WarnerMedia Kids & Family. Virtual. February 23, 02:00 PM. Disney Ad Sales - Tech

Showcase.

THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

CULTURAL FRAMING: WHY TRADITIONAL RESEARCH IS LIMITED Channel. Maru/Matchbox. "It is the obvious which is so difficult to see most of the time. People say, 'It's as plain as the nose on your face.'. But how much of the nose on your face can you see, unless someone holds a mirror up to you?" – Isaac Asimov, I, Robot. MARKETING THE MOST EXCLUSIVE ROLLS-ROYCE Auto Marketing InSites. There it sat, in front of the Four Seasons Resort in Irving, TX, a rare Phantom VIII, the ne plus ultra of Rolls-Royces (pictured below). This particular beauty, featured in black, had a bottom-line price of $562,775, making it one of the most expensive cars in the world. AGE OF ALEXA: WHY BRANDING IS MORE IMPORTANT THAN EVER Many of us think Duracell, as they are the industry leaders and are typically the first brand seen at any convenience store. You are wrong. Alexa will be sending you Amazon Basics. It makes sense; this means more revenue for Amazon and keeps shoppers happy with a price 50% cheaper per unit. But what happens to the name brands? GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story.

GINGER CONLON

Ginger Conlon. Ginger Conlon catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory

Council.

FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTV To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium STEVE LUND ON JUST HOW CHILLY IT WAS FILMING HALLMARK After starring in a string of Christmas-themed movies for Hallmark Channel and Hallmark Movies & Mysteries, to viewers it would appear actor Steve Lund (pictured above) might be used to working in the cold. The actor, who grew up in Canada playing hockey, is used to chilly conditions, but nothing prepared him for his latest Hallmark Channel premiere Baby, It’s Cold Inside opposite Jocelyn RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story.

GINGER CONLON

Ginger Conlon. Ginger Conlon catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory

Council.

FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTV To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium STEVE LUND ON JUST HOW CHILLY IT WAS FILMING HALLMARK After starring in a string of Christmas-themed movies for Hallmark Channel and Hallmark Movies & Mysteries, to viewers it would appear actor Steve Lund (pictured above) might be used to working in the cold. The actor, who grew up in Canada playing hockey, is used to chilly conditions, but nothing prepared him for his latest Hallmark Channel premiere Baby, It’s Cold Inside opposite Jocelyn RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter BEST BUY'S FRANK CROWSON TALKS ABOUT IMPACT OF COVID 18 hours ago · Best Buy CMO Frank Crowson (pictured above) is a featured speaker at the upcoming ANA Media Conference on June 16-18 in Aventura, FL. ANA's Senior Vice President Mark Stewart recently connected with Frank for a pre-conference interview BRANT DAUGHERTY BRINGS HIS QUARANTINE BAKING SKILLS TO 18 hours ago · Actor Brant Daugherty returns to Hallmark Channel this weekend starring opposite Eloise Mumford in The Baker's Son.Much has happened for Daugherty since MediaVillage welcomed him to the Crown Media fold in November of 2018 (when he starred in Mingle All the Way opposite Jen Lilley). Most notably the dashing star became a new dad to baby Wilder, who was born while he was on-location ENTERING THE OPTIMIZATION AGE FOR DRTV 18 hours ago · TV optimizers have a long and interesting history in our industry, and I stumbled into that history early on, working on the early models with the big agencies in New York. Since then, I've built many optimizers, including the first addressable TV optimizer, and the first optimizers of Nielsen BECOMING INNOVATIVE. A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers,

podcasts and

TELEMUNDO LAUNCHES "ORGULLO IMPARABLE" (UNSTOPPABLE PRIDE 1 day ago · Telemundo, NBCUniversal's Spanish-language broadcast network, doing a June outreach to mark Pride Month and the contribution of Latino LGBTQ citizenry to society at large is not new. What's new -- and notable -- is the comprehensive and thematic nature

of

LEGENDS & LEADERS INTERVIEW WITH ARLENE MANOS 1 day ago · Upon her departure from AMC Networks, where she served in leadership roles, including President of National Ad Sales, from 2002 to 2019, Arlene Manos was granted the title "Emeritus" - a mark of distinguished service awarded only a few upon retirement. Arlene's career personifies distinguished THE PRESS AND PERPETRATORS OF MASS SHOOTINGS In May of 2018, Kyle Kashuv, a survivor of the Stoneman Douglas High School shooting that had taken place in Florida three months prior, authored an op-ed-- co-written with Tyler Grant -- arguing that when news outlets report on mass casualties shootings, they should refrain from naming or showing the likeness of the perpetrator.Asserting that a desire for notoriety was one of the primary RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GO The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story. FORD’S GROUNDBREAKING 2022 F-150 ELECTRIC TRUCK Let's turn the clock back to 2014, when Ford launched a new generation of the F-150 pickup -- now the bestselling vehicle in America for 44 years. Accompanying the truck was the company’s most comprehensive marketing campaign ever. And getting in early was important SIRIUSXM CREATES AN AUDIO AD POWERHOUSE WITH SXM MEDIA 18 hours ago · SiriusXM has created SXM Media, an all-in-one ad sales destination designed to help advertisers reach the more than 150 million audio listeners GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story.

GINGER CONLON

Ginger Conlon. Ginger Conlon catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory

Council.

FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTV To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium STEVE LUND ON JUST HOW CHILLY IT WAS FILMING HALLMARK After starring in a string of Christmas-themed movies for Hallmark Channel and Hallmark Movies & Mysteries, to viewers it would appear actor Steve Lund (pictured above) might be used to working in the cold. The actor, who grew up in Canada playing hockey, is used to chilly conditions, but nothing prepared him for his latest Hallmark Channel premiere Baby, It’s Cold Inside opposite Jocelyn RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story.

GINGER CONLON

Ginger Conlon. Ginger Conlon catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory

Council.

FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTV To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium STEVE LUND ON JUST HOW CHILLY IT WAS FILMING HALLMARK After starring in a string of Christmas-themed movies for Hallmark Channel and Hallmark Movies & Mysteries, to viewers it would appear actor Steve Lund (pictured above) might be used to working in the cold. The actor, who grew up in Canada playing hockey, is used to chilly conditions, but nothing prepared him for his latest Hallmark Channel premiere Baby, It’s Cold Inside opposite Jocelyn RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter BECOMING INNOVATIVE. A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers,

podcasts and

FOUR KEY INSIGHTS FOR THE 2021 BACK TO SCHOOL SEASON Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects. Go to page Building an intersectional network of THE PRESS AND PERPETRATORS OF MASS SHOOTINGS In May of 2018, Kyle Kashuv, a survivor of the Stoneman Douglas High School shooting that had taken place in Florida three months prior, authored an op-ed-- co-written with Tyler Grant -- arguing that when news outlets report on mass casualties shootings, they should refrain from naming or showing the likeness of the perpetrator.Asserting that a desire for notoriety was one of the primary DENTSU FORECASTS 2021 GLOBAL AD SPEND RECOVERY Channel. Global advertising giant, Dentsu, is forecasting an ad spending rebound across all regions in 2021; albeit a segue to the real growth which is predicted to arrive in 2022. The forecast reflects both the optimism that we have several approved vaccines and treatments in the market; yet the realism that the timelines for

distribution of

LEGENDS & LEADERS INTERVIEW WITH ARLENE MANOS 1 day ago · Upon her departure from AMC Networks, where she served in leadership roles, including President of National Ad Sales, from 2002 to 2019, Arlene Manos was granted the title "Emeritus" - a mark of distinguished service awarded only a few upon retirement. Arlene's career personifies distinguished TELEMUNDO LAUNCHES "ORGULLO IMPARABLE" (UNSTOPPABLE PRIDE 1 day ago · Telemundo, NBCUniversal's Spanish-language broadcast network, doing a June outreach to mark Pride Month and the contribution of Latino LGBTQ citizenry to society at large is not new. What's new -- and notable -- is the comprehensive and thematic nature

of

RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GO The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story. FORD’S GROUNDBREAKING 2022 F-150 ELECTRIC TRUCK Let's turn the clock back to 2014, when Ford launched a new generation of the F-150 pickup -- now the bestselling vehicle in America for 44 years. Accompanying the truck was the company’s most comprehensive marketing campaign ever. And getting in early was important FOX CELEBRATES PRIDE MONTH BY ADDING A "LITTLE BIT OF 1 day ago · Fox is celebrating Pride Month on-air and online with the video Little Bit of Color, which features clips from many of its inclusive programs and appearances by talent from those shows, including Leslie Jordan and Cheyenne Jackson (Call Me Kat); Niecy Nash (The Masked Singer); Ronen Rubinstein, Rafael Silva, Brian Michael Smith and Aisha Hinds (9-1-1 and 9-1-1: Lone Star), and JoJo

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GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story.

GINGER CONLON

Ginger Conlon. Ginger Conlon catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory

Council.

FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTV To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium STEVE LUND ON JUST HOW CHILLY IT WAS FILMING HALLMARK After starring in a string of Christmas-themed movies for Hallmark Channel and Hallmark Movies & Mysteries, to viewers it would appear actor Steve Lund (pictured above) might be used to working in the cold. The actor, who grew up in Canada playing hockey, is used to chilly conditions, but nothing prepared him for his latest Hallmark Channel premiere Baby, It’s Cold Inside opposite Jocelyn RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter GROWTH THROUGH EDUCATION AND DIVERSITY: MEDIAVILLAGEKNOWLEDGE EXCHANGETV / VIDEO DOWNLOADTHE MYERS REPORTWATCH, LISTEN & LEARN Growth Through Education and Diversity: MediaVillage. Your Media Community Center for Knowledge and Connections. You = Leader. By Rishad Tobaccowala. UP Faith & Family Exclusively Debuts Season 14 of "Heartland" to Subscribers. By Steve Gidlow. Two Thumbs Up for Mediaocean's Pre-Upfront Environment Review. GROUPM'S INTELLIGENT INSIGHTS (MAY 20, 2021) Emerging Stronger: Building Brands in a Transformed World looks at 3 key areas that have transformed the most for GroupM clients over these

last 18 months: e

KAVAN SMITH AND PASCALE HUTTON CONTINUE TO BE HALLMARK Archived in. Crown Media InSites. Those Hallmark Channel perennials Kavan Smith and Pascale Hutton re-team this weekend for another movie, You Had Me at Aloha, filmed entirely on location in Oahu, Hawaii. The film marks the third time this dynamic duo have co-starred in a Hallmark production (fourth if you count both of them starring on When THE TOP FIVE CONSUMER SEGMENTS OF WOMEN OVER 40 Channel. WomenAdvancing. As more and more brands recognize the economic power of female consumers, more of these brands have altered their marketing plan to include strategies that “market to women.”. Unfortunately, marketing to “women” is one of the most vague and least personalized marketing strategies I can think of.

Instead, brands

LARRY DIVNEY: THE MAN, THE MYTH, THE LEGEND (VIDEO The man, the myth, the legend is a well-worn phrase typically accompanying a story that’s often more myth than legend. Fifteen years after his 2006 retirement following a storied career in senior broadcast and cable leadership positions, Larry’s status as a legend grows as one of the media industry’s more compelling, interesting and beloved figures. RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GOAUTHOR: STEVE

GIDLOW

The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story.

GINGER CONLON

Ginger Conlon. Ginger Conlon catalyzes change in marketing organizations. Conlon currently serves as president of DMCNY and as an advisor on the Environmental Defense Fund’s Digital Advisory

Council.

FREEWHEEL AND SIMPLI.FI PARTNER FOR PROGRAMMATIC CTV To serve their needs, Comcast's FreeWheel and programmatic advertising leader Simpli.fi have teamed up to offer FreeWheel's Strata agency partners the ability to access programmatic connected TV. By working with Simpli.fi, agencies can access the connected TV marketplace through Simpli.fi’s relationships with exchanges and direct premium STEVE LUND ON JUST HOW CHILLY IT WAS FILMING HALLMARK After starring in a string of Christmas-themed movies for Hallmark Channel and Hallmark Movies & Mysteries, to viewers it would appear actor Steve Lund (pictured above) might be used to working in the cold. The actor, who grew up in Canada playing hockey, is used to chilly conditions, but nothing prepared him for his latest Hallmark Channel premiere Baby, It’s Cold Inside opposite Jocelyn RUKIYA BERNARD ON HER HALLMARK MOVIE TRILOGY COMING FULLAUTHOR: STEVE

GIDLOW

Four years ago Rukiya Bernard went on what she thought was just another audition. It was for a Hallmark Channel movie, and little did she realize just how important it would turn out to be. The film was One Winter Weekend (2018), and she was thrilled to land the role of Megan, the best friend of Cara (Taylor Cole), whose tandem love stories proved so popular it spawned a sequel, One Winter BECOMING INNOVATIVE. A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers,

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FOUR KEY INSIGHTS FOR THE 2021 BACK TO SCHOOL SEASON 1 day ago · Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects. Go to page Building an intersectional network of THE PRESS AND PERPETRATORS OF MASS SHOOTINGS In May of 2018, Kyle Kashuv, a survivor of the Stoneman Douglas High School shooting that had taken place in Florida three months prior, authored an op-ed-- co-written with Tyler Grant -- arguing that when news outlets report on mass casualties shootings, they should refrain from naming or showing the likeness of the perpetrator.Asserting that a desire for notoriety was one of the primary DENTSU FORECASTS 2021 GLOBAL AD SPEND RECOVERY Channel. Global advertising giant, Dentsu, is forecasting an ad spending rebound across all regions in 2021; albeit a segue to the real growth which is predicted to arrive in 2022. The forecast reflects both the optimism that we have several approved vaccines and treatments in the market; yet the realism that the timelines for

distribution of

LEGENDS & LEADERS INTERVIEW WITH ARLENE MANOS 12 hours ago · Upon her departure from AMC Networks, where she served in leadership roles, including President of National Ad Sales, from 2002 to 2019, Arlene Manos was granted the title "Emeritus" - a mark of distinguished service awarded only a few upon retirement. Arlene's career personifies distinguished TELEMUNDO LAUNCHES "ORGULLO IMPARABLE" (UNSTOPPABLE PRIDE 20 hours ago · Telemundo, NBCUniversal's Spanish-language broadcast network, doing a June outreach to mark Pride Month and the contribution of Latino LGBTQ citizenry to society at large is not new. What's new -- and notable -- is the comprehensive and thematic nature

of

RYAN PAEVEY ON HIS LATEST HALLMARK OFFERING, "DON'T GO The last time Ryan Paevey appeared on Hallmark Channel, he was helping viewers ring in the Christmas season with the delightful time-travel movie A Timeless Christmas opposite Erin Cahill.It was his first film for Hallmark after production resumed due to the COVID-19 shutdown, and while he appeared the picture of health on-screen, behind the scenes it was a very different story. FORD’S GROUNDBREAKING 2022 F-150 ELECTRIC TRUCK Let's turn the clock back to 2014, when Ford launched a new generation of the F-150 pickup -- now the bestselling vehicle in America for 44 years. Accompanying the truck was the company’s most comprehensive marketing campaign ever. And getting in early was important FOX CELEBRATES PRIDE MONTH BY ADDING A "LITTLE BIT OF 16 hours ago · Fox is celebrating Pride Month on-air and online with the video Little Bit of Color, which features clips from many of its inclusive programs and appearances by talent from those shows, including Leslie Jordan and Cheyenne Jackson (Call Me Kat); Niecy Nash (The Masked Singer); Ronen Rubinstein, Rafael Silva, Brian Michael Smith and Aisha Hinds (9-1-1 and 9-1-1: Lone Star), and JoJo

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