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AN OVERVIEW & ORIENTATION GUIDE TO MEDIA LITERACY EDUCATION LITERACY for the 21st Century An Overview & Orientation Guide To Media Literacy Education Part I: Theory CML MediaLit Kit™ A Framework for Learning and Teaching in a Media Age HOW TO USE TECHNOLOGY TO MAKE YOU MORE AWARE AND ALIVE There's a story of a person who comes from the United States to visit a Zen master and says, 'Teach me some Zen.' So the master takes tea and pours it in a cup until it overflows all over their robes, and out on the tatami mats, and into the streets until they are both sitting in this puddle of tea. IMPACT OF THE INFORMATION REVOLUTION The electronic delivery system makes information available anywhere. Ideas can be everywhere at once, in real time and full color. Information is available to us "live from Saturn," from London, from the Moon, from our offices or from anyone's offices in New York or anywhere on land, sea, air and outer space. WORLDS APART: WOMEN, MEN AND TECHNOLOGY By my early teens, while boys my age were discovering cars and pinball machines, I discovered books and horses. Later in adolescence, Friday night at the local drive-in would be spent with boys discussing cars or football and the girls discussing clothes or gossiping aboutfriends.
ALL POWER TO THE CONGLOMERATE Stewart Hoover is a professor of Media Studies and Religious Studies at the University of Colorado/Boulder, where he directs the Center for Media, Religion and Culture (www.mediareligion.org, and has been a board member of the Center for Media and Values. HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. MEDIA'S NEW MOOD: SEXUAL VIOLENCE Q: Can you tell us more about this kind of programming? A: Well, my colleagues, Dr. Donnerstein and Dr. Linz, have studied reactions to the very violent mainly R-rated films like I Spit on Your Grave, Texas Chainsaw Massacre, and Toolbox Murders.A typical scene might show a beautiful woman taking a bubble bath in a luxurious setting. HOW TO ANALYZE AN ADVERTISEMENT There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels INTEGRATED ACTIVITIES The following activities and lessons are linked to PDF files. INTEGRATED ACTIVITIES. The following activities were created by teachers and align to California state curriculum standards for ELD,VPA, ELA.
AN OVERVIEW & ORIENTATION GUIDE TO MEDIA LITERACY EDUCATION LITERACY for the 21st Century An Overview & Orientation Guide To Media Literacy Education Part I: Theory CML MediaLit Kit™ A Framework for Learning and Teaching in a Media Age HOW TO USE TECHNOLOGY TO MAKE YOU MORE AWARE AND ALIVE There's a story of a person who comes from the United States to visit a Zen master and says, 'Teach me some Zen.' So the master takes tea and pours it in a cup until it overflows all over their robes, and out on the tatami mats, and into the streets until they are both sitting in this puddle of tea. IMPACT OF THE INFORMATION REVOLUTION The electronic delivery system makes information available anywhere. Ideas can be everywhere at once, in real time and full color. Information is available to us "live from Saturn," from London, from the Moon, from our offices or from anyone's offices in New York or anywhere on land, sea, air and outer space. WORLDS APART: WOMEN, MEN AND TECHNOLOGY By my early teens, while boys my age were discovering cars and pinball machines, I discovered books and horses. Later in adolescence, Friday night at the local drive-in would be spent with boys discussing cars or football and the girls discussing clothes or gossiping aboutfriends.
ALL POWER TO THE CONGLOMERATE Stewart Hoover is a professor of Media Studies and Religious Studies at the University of Colorado/Boulder, where he directs the Center for Media, Religion and Culture (www.mediareligion.org, and has been a board member of the Center for Media and Values. HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. MEDIA'S NEW MOOD: SEXUAL VIOLENCE Q: Can you tell us more about this kind of programming? A: Well, my colleagues, Dr. Donnerstein and Dr. Linz, have studied reactions to the very violent mainly R-rated films like I Spit on Your Grave, Texas Chainsaw Massacre, and Toolbox Murders.A typical scene might show a beautiful woman taking a bubble bath in a luxurious setting. HOW TO ANALYZE AN ADVERTISEMENT There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels CENTER FOR MEDIA LITERACY National advocate for media literacy education. Develops and distributes books, videos, teaching materials and other programs that promote critical thinking about the media. HOW TO TEACH MEDIA LITERACY Media literacy connects the curriculum of the classroom with the curriculum of the living room.Making these connections requires an educationally sound framework and structure — while leaving room for open-ended inquiry and the excitement of discovery. ASSESSMENT | CENTER FOR MEDIA LITERACY | EMPOWERMENT Efforts to broaden assessments to include more higher order thinking skills is an ongoing and challenging process. Typically, assessment focuses on tests on the traditional content knowledge that multiple choice questions foster. The Programme for International Student Assessment (PISA), sponsored by the Organisation for Economic Co-operation and Development (OECD), are INTEGRATED ACTIVITIES The following activities and lessons are linked to PDF files. INTEGRATED ACTIVITIES. The following activities were created by teachers and align to California state curriculum standards for ELD,VPA, ELA.
CANADA OFFERS TEN CLASSROOM APPROACHES TO MEDIA LITERACY The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language arts in Ontario high schools. GLOBAL/LOCAL: MEDIA LITERACY FOR THE GLOBAL VILLAGE 2 Global/Local: Media Literacy for the Global Village H. Marshall McLuhan believed that the “linking of electronic information would create an interconnected global HOW TO ANALYZE AN ADVERTISEMENT There's more to advertising's message than meets the casual eye. An effective ad, like other forms of communication, works best when it strikes a chord in the needs and desires of the receiving consumer -- a connection that can be both intuitive and highly calculated. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels SIX KINDS OF SCREEN VIOLENCE The relationship between screen violence and street violence has been studied ever since the early days of television - some say over 3,000 studies in the past four decades.IN THIS ISSUE…
CONNECT!ONS / Med!aLit Moments • March 2013 • 2 Theme: Len Masterman and the Big Ideas of Media Literacy As CML’s Voices of Media Literacy interviews reveal, many American and Canadian pioneers of media literacy became active in a time and place where negative views of television were VIOLENCE FORMULA: ANALYZING TV, VIDEO AND MOVIES Violence is the foundation of many films, TV movies, and action series. In fact, violence is often synonymous with "action." Because screenwriters, directors and producers use violence often and in many ways, how do we begin to recognize the distinctions in media violence? IMPACT OF THE INFORMATION REVOLUTION The electronic delivery system makes information available anywhere. Ideas can be everywhere at once, in real time and full color. Information is available to us "live from Saturn," from London, from the Moon, from our offices or from anyone's offices in New York or anywhere on land, sea, air and outer space. LITERACY FOR THE 21 CENTURY ST Literacy for the 21st Century An Overview & Orientation Guide To Media Literacy Education Part I: Theory CML MediaLit Kit™ A Framework for Learning and Teaching in a Media Age WHATEVER HAPPENED TO THE NEWS? Competitive pressures began to impinge on network news in a serious way in the late l970s. In 1976 ABC began a successful drive to make its news division competitive with CBS and NBC. MEDIA VIOLENCE: WHAT IF WE CHANGED THE QUESTION? Elizabeth Thoman, a pioneering leader in the U.S. media literacy field, founded Media&Values magazine in 1977 and the Center for Media Literacy in 1989. She is a graduate of the Annenberg School for Communication at the University of Southern California and continues her leadership through this website, consulting, speaking and as a founding board member of the Alliance for a Media Literate 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels 5 FIVE KEY QUESTIONS The Lessons Language Arts Social Studies Health Math Arts Grade Levels Page KQ #3: How might different people understand this message differently? 42 3A • • 3–12 43 3B • • • K–12 45 3C • • 3–12 48 3D • • 3–12 51 3E • • • 3–12 53 KQ # 4: What values, lifestyles, and points of view are represented in, HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. LIFELINE OR LEISURE?: TV'S ROLE IN THE LIVES OF THE In living rooms across the nation, we are told, listless seniors sit staring at TVs, trapped by loneliness and the fear that the world outside is mean and devoid of compassion. HOW DO MEDIA IMAGES OF MEN AFFECT OUR LIVES? Turn on your television set and there is about a 90 percent chance that the first person you view will be male. Yet, although men predominate on TV, questions come up VIOLENCE FORMULA: ANALYZING TV, VIDEO AND MOVIES Violence is the foundation of many films, TV movies, and action series. In fact, violence is often synonymous with "action." Because screenwriters, directors and producers use violence often and in many ways, how do we begin to recognize the distinctions in media violence? IMPACT OF THE INFORMATION REVOLUTION The electronic delivery system makes information available anywhere. Ideas can be everywhere at once, in real time and full color. Information is available to us "live from Saturn," from London, from the Moon, from our offices or from anyone's offices in New York or anywhere on land, sea, air and outer space. LITERACY FOR THE 21 CENTURY ST Literacy for the 21st Century An Overview & Orientation Guide To Media Literacy Education Part I: Theory CML MediaLit Kit™ A Framework for Learning and Teaching in a Media Age WHATEVER HAPPENED TO THE NEWS? Competitive pressures began to impinge on network news in a serious way in the late l970s. In 1976 ABC began a successful drive to make its news division competitive with CBS and NBC. MEDIA VIOLENCE: WHAT IF WE CHANGED THE QUESTION? Elizabeth Thoman, a pioneering leader in the U.S. media literacy field, founded Media&Values magazine in 1977 and the Center for Media Literacy in 1989. She is a graduate of the Annenberg School for Communication at the University of Southern California and continues her leadership through this website, consulting, speaking and as a founding board member of the Alliance for a Media Literate 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels 5 FIVE KEY QUESTIONS The Lessons Language Arts Social Studies Health Math Arts Grade Levels Page KQ #3: How might different people understand this message differently? 42 3A • • 3–12 43 3B • • • K–12 45 3C • • 3–12 48 3D • • 3–12 51 3E • • • 3–12 53 KQ # 4: What values, lifestyles, and points of view are represented in, HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. LIFELINE OR LEISURE?: TV'S ROLE IN THE LIVES OF THE In living rooms across the nation, we are told, listless seniors sit staring at TVs, trapped by loneliness and the fear that the world outside is mean and devoid of compassion. HOW DO MEDIA IMAGES OF MEN AFFECT OUR LIVES? Turn on your television set and there is about a 90 percent chance that the first person you view will be male. Yet, although men predominate on TV, questions come upGLOBAL MEDIA ISSUES
Today, marketers know intimate details about consumers. If marketing companies are using heuristics – or patterns of behavior – to sell products and services, we need to provide everyone with heuristics, or habits of mind, to filter the media messages and be better equipped to decide for ourselves. 10 BENEFITS OF MEDIA LITERACY EDUCATION 1. Meets the needs of students to be wise consumers of media, managers of information and responsible producers of their ideas using the powerful multimedia tools of a global media culture.. 2. Engages students. . . bringing the world of media into the classroom connects learning with "real life" and validates their media culture as a rich environment for learning. LITERACY FOR THE 21 CENTURY ST Literacy for the 21st Century An Overview & Orientation Guide To Media Literacy Education Part I: Theory CML MediaLit Kit™ A Framework for Learning and Teaching in a Media Age HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels WHAT PARENTS CAN DO ABOUT MEDIA VIOLENCE Elizabeth Thoman, a pioneering leader in the U.S. media literacy field, founded Media&Values magazine in 1977 and the Center for Media Literacy in 1989. She is a graduate of the Annenberg School for Communication at the University of Southern California and continues her leadership through this website, consulting, speaking and as a founding board member of the Alliance for a Media Literate MEDIA VIOLENCE: WHAT IF WE CHANGED THE QUESTION? Elizabeth Thoman, a pioneering leader in the U.S. media literacy field, founded Media&Values magazine in 1977 and the Center for Media Literacy in 1989. She is a graduate of the Annenberg School for Communication at the University of Southern California and continues her leadership through this website, consulting, speaking and as a founding board member of the Alliance for a Media Literate 5 FIVE KEY QUESTIONS The Lessons Language Arts Social Studies Health Math Arts Grade Levels Page KQ #3: How might different people understand this message differently? 42 3A • • 3–12 43 3B • • • K–12 45 3C • • 3–12 48 3D • • 3–12 51 3E • • • 3–12 53 KQ # 4: What values, lifestyles, and points of view are represented in, WHAT WE KNOW ABOUT YOUNG CHILDREN, TV AND MEDIA VIOLENCE Psychologists, educators, and other researchers have studied how TV affects young children. Here are some of the main points they emphasize: Young children watch more television than any other agegroup.
HOW DO MEDIA IMAGES OF MEN AFFECT OUR LIVES? Turn on your television set and there is about a 90 percent chance that the first person you view will be male. Yet, although men predominate on TV, questions come up HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels CANADA OFFERS TEN CLASSROOM APPROACHES TO MEDIA LITERACY The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language arts in Ontario high schools.IN THIS ISSUE…
CONNECT!ONS / Med!aLit Moments • March 2013 • 2 Theme: Len Masterman and the Big Ideas of Media Literacy As CML’s Voices of Media Literacy interviews reveal, many American and Canadian pioneers of media literacy became active in a time and place where negative views of television were DEADLY PERSUASION: 7 MYTHS ALCOHOL ADVERTISERS WANT YOU TO Alcohol is a magic potion that can transform you. Alcohol advertising often spuriously links alcohol with precisely those attributes and qualities - happiness, wealth, prestige, sophistication, success, maturity, athletic ability, virility and sexual satisfaction - that the misuse of alcohol destroys. HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels CANADA OFFERS TEN CLASSROOM APPROACHES TO MEDIA LITERACY The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language arts in Ontario high schools.IN THIS ISSUE…
CONNECT!ONS / Med!aLit Moments • March 2013 • 2 Theme: Len Masterman and the Big Ideas of Media Literacy As CML’s Voices of Media Literacy interviews reveal, many American and Canadian pioneers of media literacy became active in a time and place where negative views of television were DEADLY PERSUASION: 7 MYTHS ALCOHOL ADVERTISERS WANT YOU TO Alcohol is a magic potion that can transform you. Alcohol advertising often spuriously links alcohol with precisely those attributes and qualities - happiness, wealth, prestige, sophistication, success, maturity, athletic ability, virility and sexual satisfaction - that the misuse of alcohol destroys. ASSESSMENT | CENTER FOR MEDIA LITERACY | EMPOWERMENT Efforts to broaden assessments to include more higher order thinking skills is an ongoing and challenging process. Typically, assessment focuses on tests on the traditional content knowledge that multiple choice questions foster. The Programme for International Student Assessment (PISA), sponsored by the Organisation for Economic Co-operation and Development (OECD), are FOUNDING INSPIRATION Media&Values was born in spring, 1977 as founding editor Elizabeth Thoman navigated her way through afternoon traffic in Los Angeles to a graduate seminar in "Communications and Social Values" at the Annenberg School for Communication at the University of Southern California.. Excited by the technological innovations of the mid-1970's --- VCRs, cable television, global satellites, the vision CANADA OFFERS TEN CLASSROOM APPROACHES TO MEDIA LITERACY The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language arts in Ontario high schools. BUILDING A STRONG FOUNDATION FOR MEDIA LITERACY The Core Concepts provide a strong foundation for developing critical thinking skills about media, and life. Read a compressed version of an article recently published by The Journal of Media Literacy Education “The Core Concepts: Fundamental to Media Literacy Yesterday, Todayand Tomorrow.”
CAMERA ALWAYS LIES, THE Jeff Share, photojournalist-turned-elementary-teacher, has worked with the Center for Media Literacy since 2001. Prior to joining CML, Share taught elementary school in the Los Angeles Unified School Districtfor seven years.
5 FIVE KEY QUESTIONS The Lessons Language Arts Social Studies Health Math Arts Grade Levels Page KQ #3: How might different people understand this message differently? 42 3A • • 3–12 43 3B • • • K–12 45 3C • • 3–12 48 3D • • 3–12 51 3E • • • 3–12 53 KQ # 4: What values, lifestyles, and points of view are represented in, VIOLENCE FORMULA: ANALYZING TV, VIDEO AND MOVIES Violence is the foundation of many films, TV movies, and action series. In fact, violence is often synonymous with "action." Because screenwriters, directors and producers use violence often and in many ways, how do we begin to recognize the distinctions in media violence? VOICES OF MEDIA LITERACY: INTERNATIONAL PIONEERS SPEAK the notion of “representation.” That is the central concept of media literacy. Because it is how we are represented and how we represent ourselves, or re-present ourselves. And that notion is being propelled through the decades -- through the '60s to today -- and it is central that how well we talk about representation largely determines the nature of how GOOD our media literacy is. DEADLY PERSUASION: 7 MYTHS ALCOHOL ADVERTISERS WANT YOU TO Alcohol is a magic potion that can transform you. Alcohol advertising often spuriously links alcohol with precisely those attributes and qualities - happiness, wealth, prestige, sophistication, success, maturity, athletic ability, virility and sexual satisfaction - that the misuse of alcohol destroys.IN THIS ISSUE…
CONNECT!ONS / Med!aLit Moments • March 2013 • 2 Theme: Len Masterman and the Big Ideas of Media Literacy As CML’s Voices of Media Literacy interviews reveal, many American and Canadian pioneers of media literacy became active in a time and place where negative views of television were HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels CANADA OFFERS TEN CLASSROOM APPROACHES TO MEDIA LITERACY The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language arts in Ontario high schools.IN THIS ISSUE…
CONNECT!ONS / Med!aLit Moments • March 2013 • 2 Theme: Len Masterman and the Big Ideas of Media Literacy As CML’s Voices of Media Literacy interviews reveal, many American and Canadian pioneers of media literacy became active in a time and place where negative views of television were DEADLY PERSUASION: 7 MYTHS ALCOHOL ADVERTISERS WANT YOU TO Alcohol is a magic potion that can transform you. Alcohol advertising often spuriously links alcohol with precisely those attributes and qualities - happiness, wealth, prestige, sophistication, success, maturity, athletic ability, virility and sexual satisfaction - that the misuse of alcohol destroys. HOW TO EVALUATE WAR MOVIES Popular films articulate the desires, fears and aspirations of our culture. Analysis of recent war films can shed light on cultural beliefs about heroism, politics, the military and views of authority, justice, patriotism, family and gender relationships. 10 THINGS WRONG WITH THE EFFECTS MODEL This influential article by a noted British cultural scholar succinctly critiques the research school of "media effects" that tends to dominate social science research in the US and fuels CANADA OFFERS TEN CLASSROOM APPROACHES TO MEDIA LITERACY The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language arts in Ontario high schools.IN THIS ISSUE…
CONNECT!ONS / Med!aLit Moments • March 2013 • 2 Theme: Len Masterman and the Big Ideas of Media Literacy As CML’s Voices of Media Literacy interviews reveal, many American and Canadian pioneers of media literacy became active in a time and place where negative views of television were DEADLY PERSUASION: 7 MYTHS ALCOHOL ADVERTISERS WANT YOU TO Alcohol is a magic potion that can transform you. Alcohol advertising often spuriously links alcohol with precisely those attributes and qualities - happiness, wealth, prestige, sophistication, success, maturity, athletic ability, virility and sexual satisfaction - that the misuse of alcohol destroys. ASSESSMENT | CENTER FOR MEDIA LITERACY | EMPOWERMENT Efforts to broaden assessments to include more higher order thinking skills is an ongoing and challenging process. Typically, assessment focuses on tests on the traditional content knowledge that multiple choice questions foster. The Programme for International Student Assessment (PISA), sponsored by the Organisation for Economic Co-operation and Development (OECD), are FOUNDING INSPIRATION Media&Values was born in spring, 1977 as founding editor Elizabeth Thoman navigated her way through afternoon traffic in Los Angeles to a graduate seminar in "Communications and Social Values" at the Annenberg School for Communication at the University of Southern California.. Excited by the technological innovations of the mid-1970's --- VCRs, cable television, global satellites, the vision CANADA OFFERS TEN CLASSROOM APPROACHES TO MEDIA LITERACY The following article is from the introduction to the Media Literacy Resource Guide published by the Ontario Ministry of Education in 1989 to guide the implementation of media literacy in language arts in Ontario high schools. BUILDING A STRONG FOUNDATION FOR MEDIA LITERACY The Core Concepts provide a strong foundation for developing critical thinking skills about media, and life. Read a compressed version of an article recently published by The Journal of Media Literacy Education “The Core Concepts: Fundamental to Media Literacy Yesterday, Todayand Tomorrow.”
CAMERA ALWAYS LIES, THE Jeff Share, photojournalist-turned-elementary-teacher, has worked with the Center for Media Literacy since 2001. Prior to joining CML, Share taught elementary school in the Los Angeles Unified School Districtfor seven years.
5 FIVE KEY QUESTIONS The Lessons Language Arts Social Studies Health Math Arts Grade Levels Page KQ #3: How might different people understand this message differently? 42 3A • • 3–12 43 3B • • • K–12 45 3C • • 3–12 48 3D • • 3–12 51 3E • • • 3–12 53 KQ # 4: What values, lifestyles, and points of view are represented in, VIOLENCE FORMULA: ANALYZING TV, VIDEO AND MOVIES Violence is the foundation of many films, TV movies, and action series. In fact, violence is often synonymous with "action." Because screenwriters, directors and producers use violence often and in many ways, how do we begin to recognize the distinctions in media violence? VOICES OF MEDIA LITERACY: INTERNATIONAL PIONEERS SPEAK the notion of “representation.” That is the central concept of media literacy. Because it is how we are represented and how we represent ourselves, or re-present ourselves. And that notion is being propelled through the decades -- through the '60s to today -- and it is central that how well we talk about representation largely determines the nature of how GOOD our media literacy is. DEADLY PERSUASION: 7 MYTHS ALCOHOL ADVERTISERS WANT YOU TO Alcohol is a magic potion that can transform you. Alcohol advertising often spuriously links alcohol with precisely those attributes and qualities - happiness, wealth, prestige, sophistication, success, maturity, athletic ability, virility and sexual satisfaction - that the misuse of alcohol destroys.IN THIS ISSUE…
CONNECT!ONS / Med!aLit Moments • March 2013 • 2 Theme: Len Masterman and the Big Ideas of Media Literacy As CML’s Voices of Media Literacy interviews reveal, many American and Canadian pioneers of media literacy became active in a time and place where negative views of television were* googleplus
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