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BRAND GLOBALIZATION
Brand globalization – Strategy pitfalls to avoid. Global companies face a constant need to grow. With new technology and continuous innovation drastically bringing down the life span of products on the one hand, and the integration of emerging economy competitors into the global economy increasing the overall competitive intensity on the REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct. SONY – THE BATTLE TO STAY RELEVANT FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses LEADERSHIP IN THE 21ST CENTURY COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy NEW STRATEGIES FOR A CHANGING GLOBAL LANDSCAPE In order to leverage such markets, global brands should learn to balance the inherent differences between the developed and emerging markets. The three main strategic steps outlined here can prove very helpful as global brands design their strategies. CEO, Differentiation, Emerging Markets, Growth, Innovation. NEXT GENERATION LEADERSHIP: HOW TO ENHANCE PERFORMANCE There are important implications for next generation leaders when it comes to managing disruptions and forces of change. Some of these implications are: Having resilience. Being able to balance short and long-term lens. Keeping a horizontal and vertical outlook. Having global perspectives yet holding a strong grounding in local insights.BRAND GLOBALIZATION
Brand globalization – Strategy pitfalls to avoid. Global companies face a constant need to grow. With new technology and continuous innovation drastically bringing down the life span of products on the one hand, and the integration of emerging economy competitors into the global economy increasing the overall competitive intensity on the REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct. SONY – THE BATTLE TO STAY RELEVANT FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 ASIAN BRAND STRATEGY ASIAN BRAND STRATEGY. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a FAMILY OFFICE STRATEGY Family Office Strategy. Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2021. The book will contain strategic frameworks, hands-on cases and concrete frameworks on how to develop and implement a family office strategy across multi-generational family members andstakeholders.
BRAND GLOBALIZATION
Brand globalization – Strategy pitfalls to avoid. Global companies face a constant need to grow. With new technology and continuous innovation drastically bringing down the life span of products on the one hand, and the integration of emerging economy competitors into the global economy increasing the overall competitive intensity on theBRAND GUARDRAILS
Successful guardrails encompass the whole brand experience – starting with the brand vision and purpose, design and identity (colour, font, typefaces etc.) and then onwards to all forms of marketing and communication touch points. Guardrails should be used effectively to maintain and drive improvements and efficiencies inproduct design
FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
AIR CHINA - BUSINESS & BRAND MARKETING STRATEGY - MARTIN ROLL Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization. A feasible business challenge for the Air China boardroom and management team that requires immense attention to leadership and execution of the growth strategy across the entire global organization. RETAIL BRANDING IN THE NEW DIGITAL AGE Retail Branding In The New Digital Age. The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. Amidst all this change, retailbranding has also
SHANGRI-LA HOTELS & RESORTS Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World. The Shangri-La brand began in 1971 with its first hotel in Singapore. With over 95 hotels and resorts throughout Asia Pacific, North America, the Middle East, and Europe, the Hong Kong-based Shangri-La group has over 40,000 rooms and over 40,000 employees.Additionally
SAMSUNG – THE GLOBAL ASIAN BRAND Samsung’s branding philosophy is built on five main pillars: innovation, cutting-edge technology, world-class designs, recruiting the world’s best talents, and internal branding. For the past five decades, Sony was the undisputed brand leader in the consumer electronics industry worldwide before a period of rapid decline, whichit is yet
MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY NEW STRATEGIES FOR A CHANGING GLOBAL LANDSCAPE In order to leverage such markets, global brands should learn to balance the inherent differences between the developed and emerging markets. The three main strategic steps outlined here can prove very helpful as global brands design their strategies. CEO, Differentiation, Emerging Markets, Growth, Innovation. NEXT GENERATION LEADERSHIP: HOW TO ENHANCE PERFORMANCE There are important implications for next generation leaders when it comes to managing disruptions and forces of change. Some of these implications are: Having resilience. Being able to balance short and long-term lens. Keeping a horizontal and vertical outlook. Having global perspectives yet holding a strong grounding in local insights.BRAND GLOBALIZATION
Brand globalization – Strategy pitfalls to avoid. Global companies face a constant need to grow. With new technology and continuous innovation drastically bringing down the life span of products on the one hand, and the integration of emerging economy competitors into the global economy increasing the overall competitive intensity on the REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct. SONY – THE BATTLE TO STAY RELEVANT FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY NEW STRATEGIES FOR A CHANGING GLOBAL LANDSCAPE In order to leverage such markets, global brands should learn to balance the inherent differences between the developed and emerging markets. The three main strategic steps outlined here can prove very helpful as global brands design their strategies. CEO, Differentiation, Emerging Markets, Growth, Innovation. NEXT GENERATION LEADERSHIP: HOW TO ENHANCE PERFORMANCE There are important implications for next generation leaders when it comes to managing disruptions and forces of change. Some of these implications are: Having resilience. Being able to balance short and long-term lens. Keeping a horizontal and vertical outlook. Having global perspectives yet holding a strong grounding in local insights.BRAND GLOBALIZATION
Brand globalization – Strategy pitfalls to avoid. Global companies face a constant need to grow. With new technology and continuous innovation drastically bringing down the life span of products on the one hand, and the integration of emerging economy competitors into the global economy increasing the overall competitive intensity on the REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct. SONY – THE BATTLE TO STAY RELEVANT FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 ASIAN BRAND STRATEGY ASIAN BRAND STRATEGY. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a FAMILY OFFICE STRATEGY Family Office Strategy. Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2021. The book will contain strategic frameworks, hands-on cases and concrete frameworks on how to develop and implement a family office strategy across multi-generational family members andstakeholders.
BRAND GLOBALIZATION
Brand globalization – Strategy pitfalls to avoid. Global companies face a constant need to grow. With new technology and continuous innovation drastically bringing down the life span of products on the one hand, and the integration of emerging economy competitors into the global economy increasing the overall competitive intensity on theBRAND GUARDRAILS
Successful guardrails encompass the whole brand experience – starting with the brand vision and purpose, design and identity (colour, font, typefaces etc.) and then onwards to all forms of marketing and communication touch points. Guardrails should be used effectively to maintain and drive improvements and efficiencies inproduct design
FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
AIR CHINA - BUSINESS & BRAND MARKETING STRATEGY - MARTIN ROLL Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization. A feasible business challenge for the Air China boardroom and management team that requires immense attention to leadership and execution of the growth strategy across the entire global organization. RETAIL BRANDING IN THE NEW DIGITAL AGE Retail Branding In The New Digital Age. The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. Amidst all this change, retailbranding has also
SHANGRI-LA HOTELS & RESORTS Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World. The Shangri-La brand began in 1971 with its first hotel in Singapore. With over 95 hotels and resorts throughout Asia Pacific, North America, the Middle East, and Europe, the Hong Kong-based Shangri-La group has over 40,000 rooms and over 40,000 employees.Additionally
SAMSUNG – THE GLOBAL ASIAN BRAND Samsung’s branding philosophy is built on five main pillars: innovation, cutting-edge technology, world-class designs, recruiting the world’s best talents, and internal branding. For the past five decades, Sony was the undisputed brand leader in the consumer electronics industry worldwide before a period of rapid decline, whichit is yet
MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
SAMSUNG – THE GLOBAL ASIAN BRAND THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
SAMSUNG – THE GLOBAL ASIAN BRAND THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
ASIAN BRAND STRATEGY ASIAN BRAND STRATEGY. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a NEW STRATEGIES FOR A CHANGING GLOBAL LANDSCAPE In the last ten to fifteen years, a new paradigm of global business has emerged. Although the early phases of globalization clearly laid the foundation for what was to follow, the rapid explosion of global business in the last decade has beat every possible prediction. HUMAN RESOURCE STRATEGIES FOR BRAND-DRIVEN Human Resource Strategies For A Brand-Driven Organisation. A brand is created out of thousands of experiences with products, services and systems created by people. Therefore, the employees of every company are the driving force of strategy and should be the core element in business design. The C-suite vision is useless without the culture SUCCESS ACROSS GENERATIONS: LEADING FAMILY BUSINESS BOARDS 26/5/2021 5 Sustainability and family firms • The sustainability implications from perspectives of stewardship, family values, long-run orientation and managerial agency costs are quite positive and have merit • Perspectives relating to conflict, private socio- emotional wealth, and principal–principal agency may pull in negative directions • Family values and educational backgrounds, RETAIL BRANDING IN THE NEW DIGITAL AGE Retail Branding In The New Digital Age. The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. Amidst all this change, retailbranding has also
GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
HOW NATIONS AND BRANDS OVERCOME COUNTRY OF ORIGIN Brands from weak origin nations must gradually shift toward high-value, high quality, and innovative products and services. This strategy, however, requires patience and persistence. Japanese firms like Sony and Toyota who embraced this journey in the 1950s and 1960s elevated branding to the boardroom level. The example they set for howevery
HERMÈS - THE STRATEGY INSIGHTS BEHIND THE ICONIC LUXURY Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leading consultancies. Hermès as a brand enjoys an iconic status in the worldof luxury.
THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
CHIEF STRATEGY OFFICER The foremost aspect to understand in the evolution of the Chief Strategy Officer is the fact that it is a role that has moved up the ranks of influence in organisations. Before the appointments rose in prominence and influence and a formal title was accorded to it, organisations always had experienced strategists. MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
SAMSUNG – THE GLOBAL ASIAN BRAND THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
SAMSUNG – THE GLOBAL ASIAN BRAND THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
ASIAN BRAND STRATEGY ASIAN BRAND STRATEGY. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a NEW STRATEGIES FOR A CHANGING GLOBAL LANDSCAPE In the last ten to fifteen years, a new paradigm of global business has emerged. Although the early phases of globalization clearly laid the foundation for what was to follow, the rapid explosion of global business in the last decade has beat every possible prediction. HUMAN RESOURCE STRATEGIES FOR BRAND-DRIVEN Human Resource Strategies For A Brand-Driven Organisation. A brand is created out of thousands of experiences with products, services and systems created by people. Therefore, the employees of every company are the driving force of strategy and should be the core element in business design. The C-suite vision is useless without the culture SUCCESS ACROSS GENERATIONS: LEADING FAMILY BUSINESS BOARDS 26/5/2021 5 Sustainability and family firms • The sustainability implications from perspectives of stewardship, family values, long-run orientation and managerial agency costs are quite positive and have merit • Perspectives relating to conflict, private socio- emotional wealth, and principal–principal agency may pull in negative directions • Family values and educational backgrounds, RETAIL BRANDING IN THE NEW DIGITAL AGE Retail Branding In The New Digital Age. The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. Amidst all this change, retailbranding has also
GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
HOW NATIONS AND BRANDS OVERCOME COUNTRY OF ORIGIN Brands from weak origin nations must gradually shift toward high-value, high quality, and innovative products and services. This strategy, however, requires patience and persistence. Japanese firms like Sony and Toyota who embraced this journey in the 1950s and 1960s elevated branding to the boardroom level. The example they set for howevery
HERMÈS - THE STRATEGY INSIGHTS BEHIND THE ICONIC LUXURY Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leading consultancies. Hermès as a brand enjoys an iconic status in the worldof luxury.
THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
CHIEF STRATEGY OFFICER The foremost aspect to understand in the evolution of the Chief Strategy Officer is the fact that it is a role that has moved up the ranks of influence in organisations. Before the appointments rose in prominence and influence and a formal title was accorded to it, organisations always had experienced strategists. MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
SAMSUNG – THE GLOBAL ASIAN BRAND THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND Country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy LEADERSHIP IN THE 21ST CENTURY REASONS WHY MOST MERGERS DESTROY SHAREHOLDER One report by KPMG concluded that more than half of mergers destroy shareholder value while one third made no difference at all. The reasons for failed mergers include tangible accounting and operation failures, but the most complex reasons deal with people, culture and human emotion. These are also the most difficult to correct.GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL In addition, Fiji Water will need to further align its brand strategy with the lifestyle of its consumers, moving forward. Its current bottle packaging is designed to be “slim, trim and ready for the gym” according to its website, and is able to fit everywhere, including cupholders and treadmills. THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
SAMSUNG – THE GLOBAL ASIAN BRAND THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
ASIAN BRAND STRATEGY ASIAN BRAND STRATEGY. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a NEW STRATEGIES FOR A CHANGING GLOBAL LANDSCAPE In the last ten to fifteen years, a new paradigm of global business has emerged. Although the early phases of globalization clearly laid the foundation for what was to follow, the rapid explosion of global business in the last decade has beat every possible prediction. HUMAN RESOURCE STRATEGIES FOR BRAND-DRIVEN Human Resource Strategies For A Brand-Driven Organisation. A brand is created out of thousands of experiences with products, services and systems created by people. Therefore, the employees of every company are the driving force of strategy and should be the core element in business design. The C-suite vision is useless without the culture SUCCESS ACROSS GENERATIONS: LEADING FAMILY BUSINESS BOARDS 26/5/2021 5 Sustainability and family firms • The sustainability implications from perspectives of stewardship, family values, long-run orientation and managerial agency costs are quite positive and have merit • Perspectives relating to conflict, private socio- emotional wealth, and principal–principal agency may pull in negative directions • Family values and educational backgrounds, RETAIL BRANDING IN THE NEW DIGITAL AGE Retail Branding In The New Digital Age. The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. Amidst all this change, retailbranding has also
GIORGIO ARMANI
The brand is built on 3 pillars: class, quality and exclusivity. Its product lines cover all corners of fashion, including apparel, swimwear, accessories, perfume, cosmetics, watches, eye wear, bags and shoes for men, women and kids. Giorgio Armani is very expansive in Asia Pacific with its multiple future growth markets for luxurybrands.
HOW NATIONS AND BRANDS OVERCOME COUNTRY OF ORIGIN Brands from weak origin nations must gradually shift toward high-value, high quality, and innovative products and services. This strategy, however, requires patience and persistence. Japanese firms like Sony and Toyota who embraced this journey in the 1950s and 1960s elevated branding to the boardroom level. The example they set for howevery
HERMÈS - THE STRATEGY INSIGHTS BEHIND THE ICONIC LUXURY Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leading consultancies. Hermès as a brand enjoys an iconic status in the worldof luxury.
THE SECRET TO STARBUCKS' BRAND SUCCESS The Starbucks mission statement reads as “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. In his book Onward, former Starbucks President and CEO Howard Schultz says, “Success is not sustainable if it is defined by howbig you become.
CHIEF STRATEGY OFFICER The foremost aspect to understand in the evolution of the Chief Strategy Officer is the fact that it is a role that has moved up the ranks of influence in organisations. Before the appointments rose in prominence and influence and a formal title was accorded to it, organisations always had experienced strategists. MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime. LEADERSHIP IN THE 21ST CENTURY FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL Fiji Water became a global iconic brand through storytelling and intelligent marketing elevating a simple commodity as water to highcelebrity status.
REASONS WHY MOST MERGERS DESTROY SHAREHOLDER Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.GIORGIO ARMANI
The Giorgio Armani brand is an iconic luxury brand in the fashion industry competing on superior design, strong fashion themes and trendsetting marketing MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 THE SECRET TO STARBUCKS' BRAND SUCCESS The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones. Globalisation is not an expansionary mindset anymore and in many cases, a strategic imperative to identify growth opportunities.SINGAPORE AIRLINES
Singapore Airlines is an iconic Asian global brand providing great leadership in business operations, customer interactions and brandexperience delivery
THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
MARTIN ROLL: BUSINESS, STRATEGY & BRAND MARKETING CONSULTINGABOUTSERVICESINSIGHTSBOOKSMEDIACONTACT Martin Roll provides world-class business, strategy and brand marketing consulting empowering global clients to build sustainable, high-performing businesses COUNTRY BRANDING STRATEGIES FOR NATIONS AND The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime. LEADERSHIP IN THE 21ST CENTURY FIJI WATER - BUSINESS & BRAND STRATEGY - MARTIN ROLL Fiji Water became a global iconic brand through storytelling and intelligent marketing elevating a simple commodity as water to highcelebrity status.
REASONS WHY MOST MERGERS DESTROY SHAREHOLDER Mergers and acquisitions can be valuable for a brand for many reasons: improving existing products or services, change of personality or direction, a gateway to foreign markets, and acquiring talented people or intellectual property.GIORGIO ARMANI
The Giorgio Armani brand is an iconic luxury brand in the fashion industry competing on superior design, strong fashion themes and trendsetting marketing MUJI - THE GLOBAL STRATEGY BEHIND THE JAPANESE NO-BRAND Muji is a global Japanese retail company offering household, furniture, clothing and food products based on a philosophy of functional, quality design with a Japanese minimalistic aesthetic at reasonable price. The business, brand and retail strategy behind Muji and its ambitious global expansion towards 2030 THE SECRET TO STARBUCKS' BRAND SUCCESS The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones. Globalisation is not an expansionary mindset anymore and in many cases, a strategic imperative to identify growth opportunities.SINGAPORE AIRLINES
Singapore Airlines is an iconic Asian global brand providing great leadership in business operations, customer interactions and brandexperience delivery
THE SECRET OF ZARA’S SUCCESS: A CULTURE OF CUSTOMER CO Zara is one of the most successful global fast fashion retail brands competing on design & styles, strong retail marketing, lean supply chain and strong corporate culture, Inditex is the world’s largest fashion group with 170.000 employees, operating more than 7,400 storesin
ASIAN BRAND STRATEGY ASIAN BRAND STRATEGY. A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a NEW STRATEGIES FOR A CHANGING GLOBAL LANDSCAPE In the last ten to fifteen years, a new paradigm of global business has emerged. Although the early phases of globalization clearly laid the foundation for what was to follow, the rapid explosion of global business in the last decade has beat every possible prediction. HUMAN RESOURCE STRATEGIES FOR BRAND-DRIVEN A brand is created out of thousands of experiences with products, services and systems created by people. Therefore, the employees of every company are the driving force of strategy and should be the core element in business design. SUCCESS ACROSS GENERATIONS: LEADING FAMILY BUSINESS BOARDS 26/5/2021 5 Sustainability and family firms • The sustainability implications from perspectives of stewardship, family values, long-run orientation and managerial agency costs are quite positive and have merit • Perspectives relating to conflict, private socio- emotional wealth, and principal–principal agency may pull in negative directions • Family values and educational backgrounds,GIORGIO ARMANI
The Giorgio Armani brand is an iconic luxury brand in the fashion industry competing on superior design, strong fashion themes and trendsetting marketing RETAIL BRANDING IN THE NEW DIGITAL AGE The traditional retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of e-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. THE SECRET TO STARBUCKS' BRAND SUCCESS The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones. Globalisation is not an expansionary mindset anymore and in many cases, a strategic imperative to identify growth opportunities. HERMÈS - THE STRATEGY INSIGHTS BEHIND THE ICONIC LUXURY Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer. It has been consistently ranked as the world’s most valuable luxury brand in different valuation and ranking studies published by leadingconsultancies.
HOW NATIONS AND BRANDS OVERCOME COUNTRY OF ORIGIN Country of origin matters to consumers. Brands and nations can cultivate their perception through innovation, partnerships, brandingand regulation.
CHIEF STRATEGY OFFICER The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years. This pace does not show any signs of slowing down as organisations increasingly focus on giving corporate strategy a separate remit.__
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MARTIN ROLL APPOINTED DISTINGUISHED FELLOW AT INSEAD BUSINESS SCHOOL Contributing global family business expertiseKEYNOTE SPEAKS
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KOREAN WAVE - THE RISE OF KOREA’S POP CULTURE The Korean Wave (Hallyu) refers to the global popularity of Korea’scultural economy
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BRANDS, CEOS AND STRATEGY The relationship between brands and CEOs is precarious at best.Leadership
LEADERSHIP AND BRANDING – THE ROLE OF THE CEO In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.Strategy
SINGAPORE AIRLINES – AN EXCELLENT, ICONIC ASIAN BRAND Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.EDITOR'S CHOICE
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KOREAN WAVE (HALLYU) – THE RISE OF KOREA’S CULTURAL ECONOMY & POPCULTURE
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ARE YOU A LEADER? 10 QUESTIONS TO UNDERSTAND THE ESSENCE OF LEADERSHIPAsia
SHANGRI-LA HOTELS AND RESORTS – BRINGING ASIAN HOSPITALITY TO THEWORLD
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TWG TEA – THE ASIAN BRAND THAT MADE TEA DRINKING A LUXURY COUNTRY BRANDING STRATEGIES FOR NATIONS AND COMPANIES STRONG POTENTIAL TO BUILD GLOBAL SOUTH AFRICAN BRANDS: STRATEGY ANDROAD MAP
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BRANDS, CEOS AND STRATEGY LEADERSHIP AND BRANDING – THE ROLE OF THE CEO ARE YOU A LEADER? 10 QUESTIONS TO UNDERSTAND THE ESSENCE OF LEADERSHIPMARKETING
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WHO SHOULD INNOVATE? STRONG BRANDS ARE BUSINESS DRIVERSSTRATEGY
SINGAPORE AIRLINES – AN EXCELLENT, ICONIC ASIAN BRAND HERMÈS – THE STRATEGY INSIGHTS BEHIND THE ICONIC LUXURY BRAND UNIQLO: THE STRATEGY BEHIND THE GLOBAL JAPANESE FAST FASHION RETAILBRAND
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SHISEIDO – THE ICONIC ASIAN COSMETICS AND SKINCARE BRAND BRANDS – BE TRUE TO THE ASIAN ROOTS CHARLES & KEITH – A TRULY SUCCESSFUL ASIAN GLOBAL FAST FASHIONRETAIL BRAND
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