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MARKETING WEEKENDER
MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. SHELL MALAYSIA NAMED AS MOST ATTRACTIVE EMPLOYER IN MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. BIG ACCOUNT WINS FOR FCB, WAVEMAKER & MINDSHARE IN Q1 2021 In R3 Worldwide’s Malaysia top 10 creative and media wins listing for Q1 2021, notable wins in the creative agency category include FCB securing Genting Skywords Theme Park and three more projects under Quaker Oats, SunLife and a conservative matchmaking mobile app, Hawaya. Ogilvy on the other hand has won the Dairy Farm and NipponPaint accounts.
EDITOR'S NOTE: LIKE A RAGING RIVER, YOU NOURISHED AN MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month.WEEKENDER ARCHIVES
MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. ASIA’S SUPER-APPS TO BENEFIT FROM DISRUPTION TO FACEBOOK MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. MAA COLLABORATES WITH WFA TO LAUNCH GLOBAL CENSUS TO MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. 'HAVE A BEAK, HAVE A KITKAT' CAMPAIGN GETS SOME MICHAEL MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. HEINEKEN'S BRINGS THE FRESHNESS OF THE ALPS TO MALAYSIANS MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. ONLINE GROCERY SHOPPING TO SEE SIGNIFICANT GROWTH Malaysia is one of the leading e-commerce markets in South East Asia, with an impressive *88% growth rate in the online channel for FMCG sales. The online channel captured 1.5% of FMCG sales in Malaysia in 2017, one of the highest shares in South East Asia. With the number of mobile internet users in Malaysia projected to increase by 5% over SATIRICAL MONTAGE TAKES A JIBE AT BRANDS' PANDEMIC VIDEOS Satirical montage takes a jibe at brands’ pandemic videos. Have you watched New York based filmmaker, Samantha Geloso ‘s video titled ‘Hey, we’re a brand’?. Released in April this year, Geloso put together a parody video that mocks brands using stock footages to convey emotional COVID-19 messages to consumers using what seems likea
KUB SELLS ENTIRE STAKE IN A&W MALAYSIA FOR RM34MIL KUB sells A&W franchise for RM34m. KUB Malaysia Bhd has sold off A&W (Malaysia) Sdn Bhd to Inter Mark Resources Sdn Bhd for RM34 million. Under the sale and purchase agreement, it will dispose of its 100% interest in the franchise to Inter Mark Resources for RM30 million cash for the equity portion and RM4 million in reimbursement of intercompany balances. THE MOST VIRAL INTERNET TRENDS OF THE DECADE 2015: Debate over the dress. The dress is a washed-out photograph which went viral in 2015, revealing differences in human color perception. The photo was first posted on Tumblr and sparked a global debate on whether the dress was #whiteandgold or #blueandblack. The dress, which was in fact blue, appeared as white to some and aftermultiple
MDEC MAKES KEY MANAGEMENT CHANGES, CHARTS DIRECTION MDEC makes key management changes, charts direction towards Malaysia 5.0. Major changes are taking place at the country’s digital transformation agency, MDEC with a new chairman and the recent appointment of four board of directors from various backgrounds, is once again making strategic internal changes to its operationstructure to better
UNIQLO LAUNCHES ITS FIRST WORLDWIDE CREATIVE BRAND UNIQLO launches its first worldwide creative brand campaign. (marketingmagazine.com.my) –UNIQLO launched a new creative brand campaign to be introduced worldwide, a first for the company. The Science of LifeWear campaign highlights the company’s relentless commitment to quality, functionality and style through LifeWear –innovative high
BBDO MALAYSIA CLOSES DOWN. 30. Apr. After much speculation over the past week, and management keeping mum pending an official statement, BBDO Malaysia will now be closing down in the coming months. This will affect 21 staff. Reportedly, the Chairman and CEO of BBDO Asia, Jean-Paul Burge, said they were moving forward instead. “It is clear to us China isgrowing in
CAROLINE MOREAU PRESENTS HER PERSPECTIVE ON MARKETING Just to recap, Caroline Moreau is in charge of brand and channel marketing and market research. She has been with the Carlsberg Group since 2007, where her last role was as Commercial Director of Global Craft and Specialty Beer. With more than 19 years of international experience in the Fast-Moving Consumer Goods (FMCG) industry, it was agreat
MUDAH.MY ENCOURAGES MALAYSIANS TO DECLUTTER WITH NEW Mudah.my encourages Malaysians to declutter with new campaign. 10.10, 11.11, 12.12 – any shopaholic relates these dates to online shopping discounts. As the year draws to and end and with the recent conclusion of the online flash sales that hit the nation over the past two months, Mudah.my launched a campaign titled ‘ Kena Sales? LETTER TO THE EDITOR: STAR MEDIA GROUP'S NEW CEO MAY BE Letter to the Editor: Star Media Group’s new CEO may be its current CFO. Star Media Group, which has been scouting for a CEO in the past 8 months, may find someone from within the Group. Gossip among staff is rife that non-executive Chairman, Dato Fu Ah Kiow is contemplating appointing its current CFO, Sam Au as the group’s new CEO. ONLINE GROCERY SHOPPING TO SEE SIGNIFICANT GROWTH Malaysia is one of the leading e-commerce markets in South East Asia, with an impressive *88% growth rate in the online channel for FMCG sales. The online channel captured 1.5% of FMCG sales in Malaysia in 2017, one of the highest shares in South East Asia. With the number of mobile internet users in Malaysia projected to increase by 5% over SATIRICAL MONTAGE TAKES A JIBE AT BRANDS' PANDEMIC VIDEOS Satirical montage takes a jibe at brands’ pandemic videos. Have you watched New York based filmmaker, Samantha Geloso ‘s video titled ‘Hey, we’re a brand’?. Released in April this year, Geloso put together a parody video that mocks brands using stock footages to convey emotional COVID-19 messages to consumers using what seems likea
KUB SELLS ENTIRE STAKE IN A&W MALAYSIA FOR RM34MIL KUB sells A&W franchise for RM34m. KUB Malaysia Bhd has sold off A&W (Malaysia) Sdn Bhd to Inter Mark Resources Sdn Bhd for RM34 million. Under the sale and purchase agreement, it will dispose of its 100% interest in the franchise to Inter Mark Resources for RM30 million cash for the equity portion and RM4 million in reimbursement of intercompany balances. THE MOST VIRAL INTERNET TRENDS OF THE DECADE 2015: Debate over the dress. The dress is a washed-out photograph which went viral in 2015, revealing differences in human color perception. The photo was first posted on Tumblr and sparked a global debate on whether the dress was #whiteandgold or #blueandblack. The dress, which was in fact blue, appeared as white to some and aftermultiple
MDEC MAKES KEY MANAGEMENT CHANGES, CHARTS DIRECTION MDEC makes key management changes, charts direction towards Malaysia 5.0. Major changes are taking place at the country’s digital transformation agency, MDEC with a new chairman and the recent appointment of four board of directors from various backgrounds, is once again making strategic internal changes to its operationstructure to better
UNIQLO LAUNCHES ITS FIRST WORLDWIDE CREATIVE BRAND UNIQLO launches its first worldwide creative brand campaign. (marketingmagazine.com.my) –UNIQLO launched a new creative brand campaign to be introduced worldwide, a first for the company. The Science of LifeWear campaign highlights the company’s relentless commitment to quality, functionality and style through LifeWear –innovative high
BBDO MALAYSIA CLOSES DOWN. 30. Apr. After much speculation over the past week, and management keeping mum pending an official statement, BBDO Malaysia will now be closing down in the coming months. This will affect 21 staff. Reportedly, the Chairman and CEO of BBDO Asia, Jean-Paul Burge, said they were moving forward instead. “It is clear to us China isgrowing in
CAROLINE MOREAU PRESENTS HER PERSPECTIVE ON MARKETING Just to recap, Caroline Moreau is in charge of brand and channel marketing and market research. She has been with the Carlsberg Group since 2007, where her last role was as Commercial Director of Global Craft and Specialty Beer. With more than 19 years of international experience in the Fast-Moving Consumer Goods (FMCG) industry, it was agreat
MUDAH.MY ENCOURAGES MALAYSIANS TO DECLUTTER WITH NEW Mudah.my encourages Malaysians to declutter with new campaign. 10.10, 11.11, 12.12 – any shopaholic relates these dates to online shopping discounts. As the year draws to and end and with the recent conclusion of the online flash sales that hit the nation over the past two months, Mudah.my launched a campaign titled ‘ Kena Sales? LETTER TO THE EDITOR: STAR MEDIA GROUP'S NEW CEO MAY BE Letter to the Editor: Star Media Group’s new CEO may be its current CFO. Star Media Group, which has been scouting for a CEO in the past 8 months, may find someone from within the Group. Gossip among staff is rife that non-executive Chairman, Dato Fu Ah Kiow is contemplating appointing its current CFO, Sam Au as the group’s new CEO. HOME | MARKETING MAGAZINE ASIA MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. BIG ACCOUNT WINS FOR FCB, WAVEMAKER & MINDSHARE IN Q1 2021 In R3 Worldwide’s Malaysia top 10 creative and media wins listing for Q1 2021, notable wins in the creative agency category include FCB securing Genting Skywords Theme Park and three more projects under Quaker Oats, SunLife and a conservative matchmaking mobile app, Hawaya. Ogilvy on the other hand has won the Dairy Farm and NipponPaint accounts.
SHELL MALAYSIA NAMED AS MOST ATTRACTIVE EMPLOYER IN MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. MAA COLLABORATES WITH WFA TO LAUNCH GLOBAL CENSUS TO MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. EDITOR'S NOTE: LIKE A RAGING RIVER, YOU NOURISHED AN MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. 'HAVE A BEAK, HAVE A KITKAT' CAMPAIGN GETS SOME MICHAEL MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. ASIA’S SUPER-APPS TO BENEFIT FROM DISRUPTION TO FACEBOOK MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. SEIZING AN OPPORTUNITY: BBDO GUERRERO TRANSFORMS PEPSI MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. HEINEKEN'S BRINGS THE FRESHNESS OF THE ALPS TO MALAYSIANS MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. AMIT MALHOTRA NAMED MANAGING DIRECTOR FOR HBO MAX IN MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. HOME | MARKETING MAGAZINE ASIA MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. APPIES MALAYSIA 2021 ANNOUNCES 69 SHORTLISTED WINNERS APPIES Malaysia 2021 has released the official list of shortlisted winners who will take the stage at the APPIES 2021 Festival this weekend for live presentations of their campaigns. This year, out of almost 100 entries, 69 campaigns have been selected for the next round. “Congratulations to all the campaigns that have been shortlisted this year, you will now star at the APPIES 2021 Festival PRELIMINARY REPORT ON MALAYSIA RETAIL INDUSTRY DURING Preliminary report on Malaysia Retail Industry during Covid-19 pandemic. Data was collected from selected members of Malaysia Retailers Associations (MRA) on their retail sale performances during the first quarter of 2020. The Malaysia retail industry growth rate in January 2020 is estimated to drop by 13.8% (see Table 1), as comparedto the
RETAIL GROUP MALAYSIA'S LATEST REPORT SHOWS DISCOURAGING For 23 years, Malaysia Retailers Association (MRA) and Retail Group Malaysia (RGM) have jointly published close to 100 retail reports and this year, Malaysia Retail Chain Association (MRCA) has been included as a partner in the duo’s quarterly survey and this year, the reportincludes 5
FITNESS COACH QUESTIONS MINDVALLEY CEO OVER ALLEGEDLY Fitness coach questions Mindvalley CEO over allegedly dubious health program The open letter, which was posted on Benny's Instagram, details a list of claims against 10x Fitness, a health program marketed by Vishen, as a product of Mindvalley. KUB SELLS ENTIRE STAKE IN A&W MALAYSIA FOR RM34MIL KUB sells A&W franchise for RM34m. KUB Malaysia Bhd has sold off A&W (Malaysia) Sdn Bhd to Inter Mark Resources Sdn Bhd for RM34 million. Under the sale and purchase agreement, it will dispose of its 100% interest in the franchise to Inter Mark Resources for RM30 million cash for the equity portion and RM4 million in reimbursement of intercompany balances. ONLINE GROCERY SHOPPING TO SEE SIGNIFICANT GROWTH Malaysia is one of the leading e-commerce markets in South East Asia, with an impressive *88% growth rate in the online channel for FMCG sales. The online channel captured 1.5% of FMCG sales in Malaysia in 2017, one of the highest shares in South East Asia. With the number of mobile internet users in Malaysia projected to increase by 5% over CAROLINE MOREAU PRESENTS HER PERSPECTIVE ON MARKETING Just to recap, Caroline Moreau is in charge of brand and channel marketing and market research. She has been with the Carlsberg Group since 2007, where her last role was as Commercial Director of Global Craft and Specialty Beer. With more than 19 years of international experience in the Fast-Moving Consumer Goods (FMCG) industry, it was agreat
BBDO MALAYSIA CLOSES DOWN. 30. Apr. After much speculation over the past week, and management keeping mum pending an official statement, BBDO Malaysia will now be closing down in the coming months. This will affect 21 staff. Reportedly, the Chairman and CEO of BBDO Asia, Jean-Paul Burge, said they were moving forward instead. “It is clear to us China isgrowing in
FACEBOOK ANNOUNCES CLUBHOUSE INSPIRED AUDIO FEATURES TO Facebook announces Clubhouse inspired audio features to launch soon. During an interview yesterday with Casey Newton, a former tech reporter for the Verge, CEO of Facebook, Mark Zuckerberg officially announced plans to launch a line of audio products and features. The announcement comes in an aggressive move to take on competitors suchto the
RETAIL GROUP MALAYSIA'S LATEST REPORT SHOWS DISCOURAGING For 23 years, Malaysia Retailers Association (MRA) and Retail Group Malaysia (RGM) have jointly published close to 100 retail reports and this year, Malaysia Retail Chain Association (MRCA) has been included as a partner in the duo’s quarterly survey and this year, the reportincludes 5
FITNESS COACH QUESTIONS MINDVALLEY CEO OVER ALLEGEDLY Fitness coach questions Mindvalley CEO over allegedly dubious health program The open letter, which was posted on Benny's Instagram, details a list of claims against 10x Fitness, a health program marketed by Vishen, as a product of Mindvalley. KUB SELLS ENTIRE STAKE IN A&W MALAYSIA FOR RM34MIL KUB sells A&W franchise for RM34m. KUB Malaysia Bhd has sold off A&W (Malaysia) Sdn Bhd to Inter Mark Resources Sdn Bhd for RM34 million. Under the sale and purchase agreement, it will dispose of its 100% interest in the franchise to Inter Mark Resources for RM30 million cash for the equity portion and RM4 million in reimbursement of intercompany balances. ONLINE GROCERY SHOPPING TO SEE SIGNIFICANT GROWTH Malaysia is one of the leading e-commerce markets in South East Asia, with an impressive *88% growth rate in the online channel for FMCG sales. The online channel captured 1.5% of FMCG sales in Malaysia in 2017, one of the highest shares in South East Asia. With the number of mobile internet users in Malaysia projected to increase by 5% over CAROLINE MOREAU PRESENTS HER PERSPECTIVE ON MARKETING Just to recap, Caroline Moreau is in charge of brand and channel marketing and market research. She has been with the Carlsberg Group since 2007, where her last role was as Commercial Director of Global Craft and Specialty Beer. With more than 19 years of international experience in the Fast-Moving Consumer Goods (FMCG) industry, it was agreat
BBDO MALAYSIA CLOSES DOWN. 30. Apr. After much speculation over the past week, and management keeping mum pending an official statement, BBDO Malaysia will now be closing down in the coming months. This will affect 21 staff. Reportedly, the Chairman and CEO of BBDO Asia, Jean-Paul Burge, said they were moving forward instead. “It is clear to us China isgrowing in
FACEBOOK ANNOUNCES CLUBHOUSE INSPIRED AUDIO FEATURES TO Facebook announces Clubhouse inspired audio features to launch soon. During an interview yesterday with Casey Newton, a former tech reporter for the Verge, CEO of Facebook, Mark Zuckerberg officially announced plans to launch a line of audio products and features. The announcement comes in an aggressive move to take on competitors suchPaint accounts.
5 THINGS CPG BRANDS ARE DOING TO DRIVE GROWTH 2. Strengthening the Core. For the majority of CPG companies, growth will come from strengthening the position of their core products. This is particularly true of food and household goods (versus brands like L’Oreal that rely on regular cycles and launches), and some are actively supporting this approach by reducing the number of SKUs they KFC LAUNCHES ‘KFC YOU SOON’ PLAYLIST TO SERENADE CUSTOMERS The sounds of laughter drifting from table to table. The iconic brown trays and sauce dispensers. The irresistible smell of freshly prepared KFC Chicken. KFC fans can now experience them in a KFC restaurant once again, as the brand has reopened its doors for Dine-In (with social distancing measures in place). APPIES MALAYSIA 2021 WINNERS ANNOUNCED! MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. EDITOR'S NOTE: LIKE A RAGING RIVER, YOU NOURISHED AN MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. SEIZING AN OPPORTUNITY: BBDO GUERRERO TRANSFORMS PEPSI MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. OGILVY INDIA USES ENDANGERED ANIMAL SHAPED MEDICINE As 5 June marked this year’s World Environment Day, Ogilvy India launched two digital campaigns on Wildlife Trafficking for the United Nations Environment Programme (UNEP).. Conceptualized by Ogilvy for UNEP in association with WCCB (Wildlife Crime Control Bureau), India’s MoEFCC (Ministry of Environment Forest & Climate Change) and TRAFFIC, the two campaigns titled ASIA’S SUPER-APPS TO BENEFIT FROM DISRUPTION TO FACEBOOK MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. HEINEKEN'S BRINGS THE FRESHNESS OF THE ALPS TO MALAYSIANS MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month. ARRIVAL OF THE CONSULGENCY MARKETINGMAGAZINE.com.my is Malaysia’s leading marketing communications industry portal. We curate local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month.* Home
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