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3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together THE TOP EVENT MARKETING TRENDS FOR 2021SEE MORE ON MARKETINGINSIDERGROUP.COM MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
5 BEST CRITERIA TO SEGMENT YOUR SITE TRAFFIC ANDSEE MORE ON MARKETINGINSIDERGROUP.COM WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
HOW TO IMPROVE CUSTOMER SEGMENTATION WITH AI Quick Takeaways: AI lifts the limitations of traditional market segmentation by analyzing customer data to create more targeted segments. It goes one step further by automatically adjusting campaigns to be more personalized for each segment. AI also tweaks marketing campaigns for each segment by changing the variablesinvolved.
CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together THE TOP EVENT MARKETING TRENDS FOR 2021SEE MORE ON MARKETINGINSIDERGROUP.COM MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
5 BEST CRITERIA TO SEGMENT YOUR SITE TRAFFIC ANDSEE MORE ON MARKETINGINSIDERGROUP.COM WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
HOW TO IMPROVE CUSTOMER SEGMENTATION WITH AI Quick Takeaways: AI lifts the limitations of traditional market segmentation by analyzing customer data to create more targeted segments. It goes one step further by automatically adjusting campaigns to be more personalized for each segment. AI also tweaks marketing campaigns for each segment by changing the variablesinvolved.
THOUGHT LEADERSHIP AND CONTENT MARKETING STRATEGY One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2Bmarketers
THE 13 BIGGEST CONTENT MARKETING CHALLENGES EVER For both agency and non-agency marketers, staying timely and relevant with the long, clunky approval processes they need to go through with content creation is one of the biggest challenges that’s keeping them up at night. 7. Branding. Marketers face various branding challenges when it comes to content marketing. THE TOP EVENT MARKETING TRENDS FOR 2021 The Top Event Marketing Trends for 2021. In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17%from
THE 60 BEST MARKETING SPEAKERS TO ROCK YOUR EVENT Jay Baer. Jay is President of @Convince and one of the nicest guys in social media. He is “the most re-tweeted digital marketer in the world,” a best-selling author, acclaimed speaker, and engaging podcaster. And if you want to hate Jay for all these talents, his latest book “Hug Your Haters” would suggest otherwise. BEYOND COVID-19: 10 BENEFITS OF HYBRID & VIRTUAL EVENTS One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This is because many event logistics such as venue, staff, travel, accommodation, and meals will have been eliminated or reduceddrastically.
WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
25 B2B LEAD GENERATION STRATEGIES THAT DELIVER MARKETING There are many free lead capturing tactics out there, but few will help you maximize your ROI. Here are effective B2B lead generation strategies that will play up your game. 1. Create High-Quality, Evergreen Content. Content is the currency of the web nowadays, so you should regularly publish content. THE SERVICE PROFIT CHAIN The service profit chain idea works because profit depends on customer loyalty, employee satisfaction, employee loyalty, and employee productivity. When a business strengthens these supporting links, profits rise. Customer loyalty stimulates growth and CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Michael Brenner is a Best-Selling Author, Keynote Speaker and CEO of Marketing Insider Group providing content marketing strategy, Speakingand Writing
HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, 3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together 5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – acommunity.
MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here, and in many of the presentations I’ve been giving. But recently someone asked me when and where Drucker said some of these things, particularly: The aim of THE ETHICS OF MARKETING TO CHILDREN AND TEENS A very common place this happens is on mobile devices. Often, parents use tablets and phones as a way to entertain kids when they have other things they need to do. There is a whole market of apps to teach and play with kids, but all of these have ads of some sort. THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Michael Brenner is a Best-Selling Author, Keynote Speaker and CEO of Marketing Insider Group providing content marketing strategy, Speakingand Writing
HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, 3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together 5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – acommunity.
MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here, and in many of the presentations I’ve been giving. But recently someone asked me when and where Drucker said some of these things, particularly: The aim of THE ETHICS OF MARKETING TO CHILDREN AND TEENS A very common place this happens is on mobile devices. Often, parents use tablets and phones as a way to entertain kids when they have other things they need to do. There is a whole market of apps to teach and play with kids, but all of these have ads of some sort. THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into THE ONE THING THAT HELPS DEFINE SUCCESS WITH CONTENT About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
WHY BUSINESSES LIKE YOURS ARE SHIFTING TO CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE BEST CONTENT MARKETING EXAMPLES Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches.. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. 8 STEPS TO A DIGITAL MARKETING STRATEGY THAT DRIVES SALES About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE 60 BEST MARKETING SPEAKERS TO ROCK YOUR EVENT When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events, internal marketing meetings and leadership conferences is one of the great honors and passions of my career! My goal is ALWAYS tohelp
THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or BEYOND COVID-19: 10 BENEFITS OF HYBRID & VIRTUAL EVENTS If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. WHAT IS EMPLOYEE ACTIVATION? I’ve been spending a lot of time lately speaking about employee activation. I’m not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos. 6. SoulCycle – Find Your Soul. CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos. 6. SoulCycle – Find Your Soul. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into WHY BUSINESSES LIKE YOURS ARE SHIFTING TO CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE ONE THING THAT HELPS DEFINE SUCCESS WITH CONTENT About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE BEST CONTENT MARKETING EXAMPLES Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches.. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. 8 STEPS TO A DIGITAL MARKETING STRATEGY THAT DRIVES SALES 8. Measure and Optimize. The final part of your digital marketing strategy is also one of the most important aspects. It’s vital to ensure you’re measuring the success of your content and campaigns on a regular basis and making tweaks and changes to optimize yourresults.
THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
THE 60 BEST MARKETING SPEAKERS TO ROCK YOUR EVENT Jay Baer. Jay is President of @Convince and one of the nicest guys in social media. He is “the most re-tweeted digital marketer in the world,” a best-selling author, acclaimed speaker, and engaging podcaster. And if you want to hate Jay for all these talents, his latest book “Hug Your Haters” would suggest otherwise. WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
BEYOND COVID-19: 10 BENEFITS OF HYBRID & VIRTUAL EVENTS One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This is because many event logistics such as venue, staff, travel, accommodation, and meals will have been eliminated or reduceddrastically.
THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos. 6. SoulCycle – Find Your Soul. CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos. 6. SoulCycle – Find Your Soul. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into THE ONE THING THAT HELPS DEFINE SUCCESS WITH CONTENT About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE BEST CONTENT MARKETING EXAMPLES Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches.. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. 8 STEPS TO A DIGITAL MARKETING STRATEGY THAT DRIVES SALES 8. Measure and Optimize. The final part of your digital marketing strategy is also one of the most important aspects. It’s vital to ensure you’re measuring the success of your content and campaigns on a regular basis and making tweaks and changes to optimize yourresults.
WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
THE 60 BEST MARKETING SPEAKERS TO ROCK YOUR EVENT Jay Baer. Jay is President of @Convince and one of the nicest guys in social media. He is “the most re-tweeted digital marketer in the world,” a best-selling author, acclaimed speaker, and engaging podcaster. And if you want to hate Jay for all these talents, his latest book “Hug Your Haters” would suggest otherwise. BEYOND COVID-19: 10 BENEFITS OF HYBRID & VIRTUAL EVENTS One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This is because many event logistics such as venue, staff, travel, accommodation, and meals will have been eliminated or reduceddrastically.
THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
WHAT IS THOUGHT LEADERSHIP? AND WHEN YOU SHOULD USE IT? What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic.. It’s not pedigree. It’s not where you went to school. Thought Leadership means you provide the CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos. 6. SoulCycle – Find Your Soul. CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into HOW STARTUPS CAN PLAN THEIR FIRST MAJOR CONTENT MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
6 EXAMPLES OF GENIUS BRAND STORYTELLING YOU HAVE TO SEE This is an example of using brand storytelling to connect with the audience, inviting them to become a part of a collective movement by wearing Nike products, or at the very least, engaging on social media, such as sharing one of the brand’s always inspiring videos. 6. SoulCycle – Find Your Soul. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into THE ONE THING THAT HELPS DEFINE SUCCESS WITH CONTENT About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE BEST CONTENT MARKETING EXAMPLES Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches.. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. 8 STEPS TO A DIGITAL MARKETING STRATEGY THAT DRIVES SALES 8. Measure and Optimize. The final part of your digital marketing strategy is also one of the most important aspects. It’s vital to ensure you’re measuring the success of your content and campaigns on a regular basis and making tweaks and changes to optimize yourresults.
WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
THE 60 BEST MARKETING SPEAKERS TO ROCK YOUR EVENT Jay Baer. Jay is President of @Convince and one of the nicest guys in social media. He is “the most re-tweeted digital marketer in the world,” a best-selling author, acclaimed speaker, and engaging podcaster. And if you want to hate Jay for all these talents, his latest book “Hug Your Haters” would suggest otherwise. BEYOND COVID-19: 10 BENEFITS OF HYBRID & VIRTUAL EVENTS One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This is because many event logistics such as venue, staff, travel, accommodation, and meals will have been eliminated or reduceddrastically.
THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
WHAT IS THOUGHT LEADERSHIP? AND WHEN YOU SHOULD USE IT? What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic.. It’s not pedigree. It’s not where you went to school. Thought Leadership means you provide the CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or HOW TO CREATE A BRAND ADVOCATE ARMY Incentives work. They are particularly useful when first building your brand advocate army. Less people are going to follow your Twitter page, post a review or in some other way identify themselves with your brand online if other people aren’t doing it. This is true regardless of the quality and value of your product or service. 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY INCOLOR PSYCHOLOGY IN FILMCOLOR PSYCHOLOGY RESEARCHPSYCHOLOGICAL EFFECTS OF COLOR 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
4 CRUCIAL CONSIDERATIONS FOR SUCCESSFUL BRANDING IN A Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations 5 BEST CRITERIA TO SEGMENT YOUR SITE TRAFFIC ANDSEE MORE ON MARKETINGINSIDERGROUP.COM CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Employee Activation. One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains, most of the content produced by marketer’s “sucks.”. It just isn’t engaging or relevant. 99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into WHAT IS EMPLOYEE ACTIVATION? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your target buyers can getexcited about doing
3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or HOW TO CREATE A BRAND ADVOCATE ARMY Incentives work. They are particularly useful when first building your brand advocate army. Less people are going to follow your Twitter page, post a review or in some other way identify themselves with your brand online if other people aren’t doing it. This is true regardless of the quality and value of your product or service. 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY INCOLOR PSYCHOLOGY IN FILMCOLOR PSYCHOLOGY RESEARCHPSYCHOLOGICAL EFFECTS OF COLOR 8 Creative Examples of the Use of Color Psychology in Marketing. Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfectscience.
THE ETHICS OF MARKETING TO CHILDREN AND TEENS Children are the future. The future is also trending towards having more informed consumers, meaning content marketing will continue to grow. Instead of encouraging children to make purchasing decisions based off of emotions like advertising of old, help them become thoughtful buyers. Help them make comparisons between products and doresearch.
4 CRUCIAL CONSIDERATIONS FOR SUCCESSFUL BRANDING IN A Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations 5 BEST CRITERIA TO SEGMENT YOUR SITE TRAFFIC ANDSEE MORE ON MARKETINGINSIDERGROUP.COM THE 13 BIGGEST CONTENT MARKETING CHALLENGES EVER For both agency and non-agency marketers, staying timely and relevant with the long, clunky approval processes they need to go through with content creation is one of the biggest challenges that’s keeping them up at night. 7. Branding. Marketers face various branding challenges when it comes to content marketing. 8 STEPS TO A DIGITAL MARKETING STRATEGY THAT DRIVES SALES 8. Measure and Optimize. The final part of your digital marketing strategy is also one of the most important aspects. It’s vital to ensure you’re measuring the success of your content and campaigns on a regular basis and making tweaks and changes to optimize yourresults.
THE BEST CONTENT MARKETING EXAMPLES Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches.. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. 5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES Reduced customer support costs – 49% of businesses with online communities report cost savings of 10% to 25% annually. Boosted brand exposure and credibility, making it easier to sell without selling. 67% of businesses use their communities for insights on new products or services and features. Heightened engagement and better customerretention.
MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER Two Things Every Marketer Must Know. In his paper, Webster asserts that Drucker had two very fundamental views of marketing: Marketing is a core discipline of the business (Marketing IS Business) The primary value of corporate culture is “customer orientation”. Or to put it another way, marketing is really important and the job of marketing BEYOND COVID-19: 10 BENEFITS OF HYBRID & VIRTUAL EVENTS One of the main benefits of hosting virtual or hybrid events is a significant reduction in cost and event logistics. For a virtual event, your overhead cost could be reduced to about 25%. This is because many event logistics such as venue, staff, travel, accommodation, and meals will have been eliminated or reduceddrastically.
25 B2B LEAD GENERATION STRATEGIES THAT DELIVER MARKETING There are many free lead capturing tactics out there, but few will help you maximize your ROI. Here are effective B2B lead generation strategies that will play up your game. 1. Create High-Quality, Evergreen Content. Content is the currency of the web nowadays, so you should regularly publish content. 10 CONTENT MARKETING ROI FORMULAS AND CALCULATIONS YOU Discover how to reduce your costs, drive organic leads, and calculate the actual cost of your content marketing leads in this complimentaryguide.
THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
FOCUS EXPERTS’ GUIDE: SALES AND MARKETING PIPELINE AND Focus / Focus Research ©2010Experts’ Guide / Sales and Marketing Pipeline and Funnel Models 2 Introduction Welcome to our the first edition of the Focus Marketing & Sales Book of Funnels. CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Michael Brenner is a Best-Selling Author, Keynote Speaker and CEO of Marketing Insider Group providing content marketing strategy, Speakingand Writing
99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, 3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together WHAT IS EMPLOYEE ACTIVATION? I’ve been spending a lot of time lately speaking about employee activation. I’m not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of HOW TO CREATE A BRAND ADVOCATE ARMY About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or 4 CRUCIAL CONSIDERATIONS FOR SUCCESSFUL BRANDING IN A Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations 5 BEST CRITERIA TO SEGMENT YOUR SITE TRAFFIC ANDSEE MORE ON MARKETINGINSIDERGROUP.COM THE ETHICS OF MARKETING TO CHILDREN AND TEENS A very common place this happens is on mobile devices. Often, parents use tablets and phones as a way to entertain kids when they have other things they need to do. There is a whole market of apps to teach and play with kids, but all of these have ads of some sort. CONTENT MARKETING STRATEGY AND KEYNOTE SPEAKER Michael Brenner is a Best-Selling Author, Keynote Speaker and CEO of Marketing Insider Group providing content marketing strategy, Speakingand Writing
99 AMAZING CONTENT MARKETING HUB EXAMPLES Imagine you own the website for the generic category searches your customers use like L’Oreal’s Makeup.com; Imagine you own the digital destination for your target persona like Adobe CMO.com Imagine your content marketing hub is the largest source of leads for your business like American Express OPEN Forum; I think it often helps businesses, who might need that little push into 8 CREATIVE EXAMPLES OF THE USE OF COLOR PSYCHOLOGY IN Color psychology is one of the more fascinating sides of marketing. Reds to motivate. Blues to build trust. Oranges for confidence. The visual light spectrum has the power to play our emotional responses like a violin. The use of color for brand building is far from a perfect science. After all, every group, let alone every individual, 3 MARKETING REGULATIONS YOU SHOULD KNOW FTC Endorsement Guides and Disclosures. A 2014 survey by IZEA, a company that acts as middleman between brands and social media influencers, found that 29 percent of marketers were unaware of the Federal Trade Commission’s (FTC) regulations on disclosures.I hope you are among the 70 percent who at least know these guidelines exist. The FTC communications folks have put together WHAT IS EMPLOYEE ACTIVATION? I’ve been spending a lot of time lately speaking about employee activation. I’m not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of HOW TO CREATE A BRAND ADVOCATE ARMY About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE ROLE OF MARKETING IN B2B The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In those firms, marketing exists to feed the sale’s beast. In a product-driven firm, the engineers are in-charge. Their high IQs and detailed knowledge of ball bearings, chemical compositions or 4 CRUCIAL CONSIDERATIONS FOR SUCCESSFUL BRANDING IN A Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily marketing landscape for SMBs and Fortune companies. Today however, more and more of a brand’s identity exists in the digital landscape and will only continue to do so as time goes on. With 49% of organizations 5 BEST CRITERIA TO SEGMENT YOUR SITE TRAFFIC ANDSEE MORE ON MARKETINGINSIDERGROUP.COM THE ETHICS OF MARKETING TO CHILDREN AND TEENS A very common place this happens is on mobile devices. Often, parents use tablets and phones as a way to entertain kids when they have other things they need to do. There is a whole market of apps to teach and play with kids, but all of these have ads of some sort. BOOKS - MARKETING INSIDER GROUP THE CONTENT FORMULA FOR KINDLE. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line. THE 13 BIGGEST CONTENT MARKETING CHALLENGES EVER About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
5 EXAMPLES OF BRILLIANT ONLINE BRAND COMMUNITIES The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – acommunity.
BEYOND COVID-19: 10 BENEFITS OF HYBRID & VIRTUAL EVENTS If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. 5 BEST CRITERIA TO SEGMENT YOUR SITE TRAFFIC AND If every visitor to your website is funneled into the same pages, offered the same options, and given the same user experience, you could be cheating yourself out of conversions. This is because your user experience design is targeting a generic mishmash of your visitors. The result is often not particularly engaging for anybody.In
25 B2B LEAD GENERATION STRATEGIES THAT DELIVER MARKETING About Michael Brenner. Michael Brenner is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading ContentMarketing Agency .
THE MARKETING 80/20 RULE AND HOW TO TAKE ADVANTAGE OF IT The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship betweeneffects and
MARKETING IS BUSINESS: THE WISDOM OF PETER DRUCKER I have been using a lot of Peter Drucker quotes since I entered marketing over 18 years ago. And I have been using them a lot lately in this blog here and here, and in many of the presentations I’ve been giving. But recently someone asked me when and where Drucker said some of these things, particularly: The aim of ULTIMATE GUIDE TO CONTENT MARKETING How to Create Relevant, Useful Content that will help you be viewed as an Thought Leader in your industry How to Build a KILLER Content Marketing Team - what positions you need to maximum the impact of your published content Where & How to Build a Content Hub that will increase your website traffic and generate high quality leads How You Can Reduce Costs While Boosting Your Revenue with the 3 FOCUS EXPERTS’ GUIDE: SALES AND MARKETING PIPELINE AND Focus / Focus Research ©2010Experts’ Guide / Sales and Marketing Pipeline and Funnel Models 2 Introduction Welcome to our the first edition of the Focus Marketing & Sales Book of Funnels. Menu Skip to content* Home
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The 12-Month
Content Marketing Strategy for Startups December 4, 2020Content MarketingWhen you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content marketing strategy? Read Full post... Read more...*
5 Critical Signs It’s Time to Revamp Your Content MarketingStrategy
December 3, 2020Content MarketingIf you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate Read Full post... Read more...*
What
B2B Retailers Are Asking For This Holiday Season December 3, 2020Content MarketingBlack Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One Read Full post...Read more...
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How
Marketers Can Differentiate Their Products Or Service December 3, 2020Marketing StrategyIn an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process Read Full post... Read more...*
Double Your
Revenue with Intent Data and Personal ABM December 2, 2020B2B MarketingBombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies Read Full post... Read more...*
6 Simple Ideas for
Repurposing Blog Content December 1, 2020Content MarketingPhysical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase Read Full post...Read more...
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The 12-Month
Content Marketing Strategy for Startups December 4, 2020Content MarketingWhen you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content marketing strategy? Read Full post... Read more...*
5 Critical Signs It’s Time to Revamp Your Content MarketingStrategy
December 3, 2020Content MarketingIf you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate Read Full post... Read more...*
What
B2B Retailers Are Asking For This Holiday Season December 3, 2020Content MarketingBlack Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One Read Full post...Read more...
*
How
Marketers Can Differentiate Their Products Or Service December 3, 2020Marketing StrategyIn an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process Read Full post... Read more...*
Double Your
Revenue with Intent Data and Personal ABM December 2, 2020B2B MarketingBombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies Read Full post... Read more...*
6 Simple Ideas for
Repurposing Blog Content December 1, 2020Content MarketingPhysical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase Read Full post...Read more...
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*
The 12-Month
Content Marketing Strategy for Startups December 4, 2020Content MarketingWhen you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content marketing strategy? Read Full post... Read more...*
5 Critical Signs It’s Time to Revamp Your Content MarketingStrategy
December 3, 2020Content MarketingIf you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate Read Full post... Read more...*
What
B2B Retailers Are Asking For This Holiday Season December 3, 2020Content MarketingBlack Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. One Read Full post...Read more...
*
How
Marketers Can Differentiate Their Products Or Service December 3, 2020Marketing StrategyIn an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process Read Full post... Read more...*
Double Your
Revenue with Intent Data and Personal ABM December 2, 2020B2B MarketingBombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies Read Full post... Read more...*
6 Simple Ideas for
Repurposing Blog Content December 1, 2020Content MarketingPhysical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase Read Full post...Read more...
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WHAT OUR CLIENTS SAY ABOUT USCAROLINE CORRIGAN
HEAD OF CONTENT MARKETING STRATEGY FOR BLOOMBERG L.P. “It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.”SUSANNE SICILIAN
DIRECTOR OF EVENTS, CHIEF MARKETER MAGAZINE “Michael Brenner is always one of the most highly rated speakers at our events. His sessions are filled with useful information (not theory) and his connection with the audience is immediate – probably because he has lived through what marketers go through every day!”CELIA BROWN
B2B CONTENT STRATEGIST | BRAND EDITOR | DIGITAL MARKETING PROGRAMS@SAP
“It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.”WORKSHOP ATTENDEE
“The Content Marketing Workshop from Michael Brenner was the best day our marketing team has ever spent together.”CAROLINE CORRIGAN
HEAD OF CONTENT MARKETING STRATEGY FOR BLOOMBERG L.P. “It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.”SUSANNE SICILIAN
DIRECTOR OF EVENTS, CHIEF MARKETER MAGAZINE “Michael Brenner is always one of the most highly rated speakers at our events. His sessions are filled with useful information (not theory) and his connection with the audience is immediate – probably because he has lived through what marketers go through every day!”CELIA BROWN
B2B CONTENT STRATEGIST | BRAND EDITOR | DIGITAL MARKETING PROGRAMS@SAP
“It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.”WORKSHOP ATTENDEE
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