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ABOUT US | MAD*POW
About Us | Mad*Pow. We are a purpose-driven, strategic design consultancy. working with industry leaders. to create social impact. Since 2000, we have leveraged strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business.EVENTS & TRAINING
Events & Training. We are constantly learning new methods, trying them, refining them, and teaching others how to do them, guiding our clients and our industry in new and positive directions. April 06-07, 2021. Online. 2021 Health Experience Design Conference. Aug 31 - Sep03, 2021.
TEAM | MAD*POW
Powered By Mad*Pow. Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA. The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of theirJOBS | MAD*POW
Build your Career with Mad*Pow Mad*Pow’s greatest asset is our people. If you are passionate about creating great experiences, rigorous with your craft, and motivated to work in a dynamic, team-based environment, we’d love to talk with you. We have several specific positions listed below. If you think you’d be a good fit with our company, but aren’t sure which position to apply for MAD*POW’S JOURNEY IN ADAPTING TO A NEW WORLD Mad*Pow, like every business and organization at the moment, has had to adapt to changes caused by the COVID-19 crisis. We’ve had to re-think how we run our annual conference, how we support clients, and how our employees can do their work and stay safe. MAD*POW'S 2020 HEALTH EXPERIENCE DESIGN CONFERENCE Join Mad*Pow for our annual Health Experience Design Conference for a two day virtual conference on April 14th and 15th, 2020. As the annual conference hosted by Mad*Pow’s Center for Health Experience Design, the Health Experience Design Conference provides a unique crossroads for a diverse community of executives and practitioners in design, innovation, research, strategy, and technology to WHAT’S IN A JOURNEY MAP AND HOW DOES IT SERVE US? Mad*Pow's Director, Design, Eleni Stathoulis recently published an article on her Medium account that discusses what a Journey Map is. Eleni answers what is in a journey map, how it unfolds, what we can do with it once we have it and how it can ultimately serve us. DEPARTMENT OF VETERANS AFFAIRS OPTIMIZES FOR CONSISTENT The U.S. Department for Veterans Affairs serves more than 19 million military veterans. They operate over 1,200 outpatient sites, 300 Vet Centers, and 145 VA hospitals. That's a lot of administration! Of course it's difficult to deliver consistent customer service acrossall of those sites.
BOSTON | MAD*POW
We welcome you to Mad*Pow Boston! Located in the heart of the Leather District, we're surrounded by Boston's most elite companies and corporations. Being neighbors with our clients has its benefits. We often hold workshops, brainstorming sessions, and research studies in our own usability lab, and more, located within our collaborativeoffice space.
HOME | MAD*POWFOCUSWORKINSIGHTSEVENTSABOUTCONTACT Innovation isn't just a matter of thinking outside the box. To develop truly unique experiences that thrill customers, we embrace a systematic approach fueled by deep empathy and an understanding of behavior, directly aligned with business goals, and hyper-aware of organizational dynamics. Learn More. Case Study. Transforming thePatient and
ABOUT US | MAD*POW
About Us | Mad*Pow. We are a purpose-driven, strategic design consultancy. working with industry leaders. to create social impact. Since 2000, we have leveraged strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business.EVENTS & TRAINING
Events & Training. We are constantly learning new methods, trying them, refining them, and teaching others how to do them, guiding our clients and our industry in new and positive directions. April 06-07, 2021. Online. 2021 Health Experience Design Conference. Aug 31 - Sep03, 2021.
TEAM | MAD*POW
Powered By Mad*Pow. Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA. The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of theirJOBS | MAD*POW
Build your Career with Mad*Pow Mad*Pow’s greatest asset is our people. If you are passionate about creating great experiences, rigorous with your craft, and motivated to work in a dynamic, team-based environment, we’d love to talk with you. We have several specific positions listed below. If you think you’d be a good fit with our company, but aren’t sure which position to apply for MAD*POW’S JOURNEY IN ADAPTING TO A NEW WORLD Mad*Pow, like every business and organization at the moment, has had to adapt to changes caused by the COVID-19 crisis. We’ve had to re-think how we run our annual conference, how we support clients, and how our employees can do their work and stay safe. MAD*POW'S 2020 HEALTH EXPERIENCE DESIGN CONFERENCE Join Mad*Pow for our annual Health Experience Design Conference for a two day virtual conference on April 14th and 15th, 2020. As the annual conference hosted by Mad*Pow’s Center for Health Experience Design, the Health Experience Design Conference provides a unique crossroads for a diverse community of executives and practitioners in design, innovation, research, strategy, and technology to WHAT’S IN A JOURNEY MAP AND HOW DOES IT SERVE US? Mad*Pow's Director, Design, Eleni Stathoulis recently published an article on her Medium account that discusses what a Journey Map is. Eleni answers what is in a journey map, how it unfolds, what we can do with it once we have it and how it can ultimately serve us. DEPARTMENT OF VETERANS AFFAIRS OPTIMIZES FOR CONSISTENT The U.S. Department for Veterans Affairs serves more than 19 million military veterans. They operate over 1,200 outpatient sites, 300 Vet Centers, and 145 VA hospitals. That's a lot of administration! Of course it's difficult to deliver consistent customer service acrossall of those sites.
BOSTON | MAD*POW
We welcome you to Mad*Pow Boston! Located in the heart of the Leather District, we're surrounded by Boston's most elite companies and corporations. Being neighbors with our clients has its benefits. We often hold workshops, brainstorming sessions, and research studies in our own usability lab, and more, located within our collaborativeoffice space.
RESEARCH & TESTING
Research. & Testing. Innovation, empathy, and. customer centricity through rigorous scientific research. Research and testing is core to everything we do at Mad*Pow. Our research practice helps you develop a deeper understanding of what motivates your target audience—and testing helps spark new innovations and validate solutions. UXPA INTERNATIONAL 2021 CONFERENCE UXPA International 2021 Conference. Aug 31 - Sep 03, 2021. Baltimore, MD. Join Mad*Pow's Organizational Designer, Lindsey Messervy on Monday June 22nd 6-9pm, at UXPA 2020 in Baltimore as she leads her workshop titled Transformation by Design: Strengthening Design and Innovation Practices in Your Organization. As UX practitioners, we are primed MAD*POW'S 2020 HEALTH EXPERIENCE DESIGN CONFERENCE Join Mad*Pow for our annual Health Experience Design Conference for a two day virtual conference on April 14th and 15th, 2020. As the annual conference hosted by Mad*Pow’s Center for Health Experience Design, the Health Experience Design Conference provides a unique crossroads for a diverse community of executives and practitioners in design, innovation, research, strategy, and technology to EXPERIENCE STRATEGY & SERVICE DESIGN Experience Strategy. & Service Design. goals with design strategy. When your customers engage with products and services, they have an experience that can make or break your organization. Mad*Pow's Experience Strategy and Service Design team helps you design and deliver these experiences with intention, to ensure they are meaningful and valuable.WILL POWLEY
Quite literally, there would be no Mad*Pow without Powley, just ask him where our company name came from. Will created the company in 2000 with the goal of building a creative team that can offer value to large organizations by delivering high quality design and extraordinary client service at aAMY HEYMANS
Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they've created an award-winning agency that takes a purpose driven approach, partnering with clients to deliver social impact and financial return.DUSTIN DITOMMASO
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior change interventions, products, andservices.
ROB GIFFORD
Managing Director, Experience Design. Rob is that guy who grew up spending hours drawing and painting in the basement. Quickly abandoning a stereotype, he headed to college to study psychology. That explains why he’s at Mad*Pow as an Experience Design Director, after earning his wings at companies like Medullan, Wiklund Research &Design, and
SAMANTHA LOURAS
Samantha started her professional career as a photographer, then found her way back to business school for an MBA and an MS in Human Factors in Information Design, both from Bentley University. The harmony of art and business ultimately led her to Mad*Pow, where she finds inspiration in working with a diverse group of brilliant people whoJAMES CHRISTIE
Since joining Mad*Pow he has led projects in financial services, healthcare, education, travel, and cybersecurity, with organizations ranging from startups to blue to blue-chip enterprises. James holds a BA in Human Geography from the University of Cambridge. Prior to Mad*Pow, he was a User Centered Design consultant for Pearson, theworld's
HOME | MAD*POWFOCUSWORKINSIGHTSEVENTSABOUTCONTACT Innovation isn't just a matter of thinking outside the box. To develop truly unique experiences that thrill customers, we embrace a systematic approach fueled by deep empathy and an understanding of behavior, directly aligned with business goals, and hyper-aware of organizational dynamics. Learn More. Case Study. Transforming thePatient and
ABOUT US | MAD*POW
About Us | Mad*Pow. We are a purpose-driven, strategic design consultancy. working with industry leaders. to create social impact. Since 2000, we have leveraged strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business.EVENTS & TRAINING
Events & Training. We are constantly learning new methods, trying them, refining them, and teaching others how to do them, guiding our clients and our industry in new and positive directions. April 06-07, 2021. Online. 2021 Health Experience Design Conference. Aug 31 - Sep03, 2021.
TEAM | MAD*POW
Powered By Mad*Pow. Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA. The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of theirJOBS | MAD*POW
Build your Career with Mad*Pow Mad*Pow’s greatest asset is our people. If you are passionate about creating great experiences, rigorous with your craft, and motivated to work in a dynamic, team-based environment, we’d love to talk with you. We have several specific positions listed below. If you think you’d be a good fit with our company, but aren’t sure which position to apply for MAD*POW'S 2020 HEALTH EXPERIENCE DESIGN CONFERENCE Join Mad*Pow for our annual Health Experience Design Conference for a two day virtual conference on April 14th and 15th, 2020. As the annual conference hosted by Mad*Pow’s Center for Health Experience Design, the Health Experience Design Conference provides a unique crossroads for a diverse community of executives and practitioners in design, innovation, research, strategy, and technology to UXPA INTERNATIONAL 2021 CONFERENCE UXPA International 2021 Conference. Aug 31 - Sep 03, 2021. Baltimore, MD. Join Mad*Pow's Organizational Designer, Lindsey Messervy on Monday June 22nd 6-9pm, at UXPA 2020 in Baltimore as she leads her workshop titled Transformation by Design: Strengthening Design and Innovation Practices in Your Organization. As UX practitioners, we are primedBOSTON | MAD*POW
We welcome you to Mad*Pow Boston! Located in the heart of the Leather District, we're surrounded by Boston's most elite companies and corporations. Being neighbors with our clients has its benefits. We often hold workshops, brainstorming sessions, and research studies in our own usability lab, and more, located within our collaborativeoffice space.
DUSTIN DITOMMASO
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior change interventions, products, andservices.
AMY HEYMANS
Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital , and CVS has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. HOME | MAD*POWFOCUSWORKINSIGHTSEVENTSABOUTCONTACT Innovation isn't just a matter of thinking outside the box. To develop truly unique experiences that thrill customers, we embrace a systematic approach fueled by deep empathy and an understanding of behavior, directly aligned with business goals, and hyper-aware of organizational dynamics. Learn More. Case Study. Transforming thePatient and
ABOUT US | MAD*POW
About Us | Mad*Pow. We are a purpose-driven, strategic design consultancy. working with industry leaders. to create social impact. Since 2000, we have leveraged strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business.EVENTS & TRAINING
Events & Training. We are constantly learning new methods, trying them, refining them, and teaching others how to do them, guiding our clients and our industry in new and positive directions. April 06-07, 2021. Online. 2021 Health Experience Design Conference. Aug 31 - Sep03, 2021.
TEAM | MAD*POW
Powered By Mad*Pow. Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA. The Designer’s Oath is a tool that helps multidisciplinary teams define the ethical guidelines of theirJOBS | MAD*POW
Build your Career with Mad*Pow Mad*Pow’s greatest asset is our people. If you are passionate about creating great experiences, rigorous with your craft, and motivated to work in a dynamic, team-based environment, we’d love to talk with you. We have several specific positions listed below. If you think you’d be a good fit with our company, but aren’t sure which position to apply for MAD*POW'S 2020 HEALTH EXPERIENCE DESIGN CONFERENCE Join Mad*Pow for our annual Health Experience Design Conference for a two day virtual conference on April 14th and 15th, 2020. As the annual conference hosted by Mad*Pow’s Center for Health Experience Design, the Health Experience Design Conference provides a unique crossroads for a diverse community of executives and practitioners in design, innovation, research, strategy, and technology to UXPA INTERNATIONAL 2021 CONFERENCE UXPA International 2021 Conference. Aug 31 - Sep 03, 2021. Baltimore, MD. Join Mad*Pow's Organizational Designer, Lindsey Messervy on Monday June 22nd 6-9pm, at UXPA 2020 in Baltimore as she leads her workshop titled Transformation by Design: Strengthening Design and Innovation Practices in Your Organization. As UX practitioners, we are primedBOSTON | MAD*POW
We welcome you to Mad*Pow Boston! Located in the heart of the Leather District, we're surrounded by Boston's most elite companies and corporations. Being neighbors with our clients has its benefits. We often hold workshops, brainstorming sessions, and research studies in our own usability lab, and more, located within our collaborativeoffice space.
DUSTIN DITOMMASO
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior change interventions, products, andservices.
AMY HEYMANS
Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital , and CVS has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation.ABOUT US | MAD*POW
About Us | Mad*Pow. We are a purpose-driven, strategic design consultancy. working with industry leaders. to create social impact. Since 2000, we have leveraged strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business.WORK | MAD*POW
Powered By Mad*Pow. Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA. Learn More.INSIGHTS | MAD*POW
Powered By Mad*Pow. Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike. 2021 Dates TBA. Learn More. MAD*POW’S JOURNEY IN ADAPTING TO A NEW WORLD Mad*Pow, like every business and organization at the moment, has had to adapt to changes caused by the COVID-19 crisis. We’ve had to re-think how we run our annual conference, how we support clients, and how our employees can do their work and stay safe.BEHAVIOR CHANGE
Behavior Change Design integrates a broad set of practices based on behavioral, organizational, and decision science; motivational psychology; population health; and human-centered design. We identify and address root causes to complex problems affecting individual and societal wellbeing. Leveraging an in-depth understanding of the principles of motivation, we work with organizations toDIGITAL SOLUTIONS
When you have a great experience with a product or service, everything just works. For us, creating engaging digital solutions involves a seamless intersection of research, content, design, and thoughtful development. The resulting digital product or service not only has to look great, but be great. It needs to deliver engagement, build trust, be clear and understandable, extend brands andHEALTH AND WELLNESS
Consumers, Patients & Caregivers. Immersive research with our clients develops a rich understanding of consumer, patient, and caregiver needs. Working collaboratively, we transform identified gaps and opportunities into an experience that delivers value in the context of real life, supports positive interactions across all touchpoints, and ultimately delivers healing, wellbeing, optimal health WHAT’S IN A JOURNEY MAP AND HOW DOES IT SERVE US? Mad*Pow's Director, Design, Eleni Stathoulis recently published an article on her Medium account that discusses what a Journey Map is. Eleni answers what is in a journey map, how it unfolds, what we can do with it once we have it and how it can ultimately serve us. BEN ROGERS | MAD*POW Ben chose his professional path based on his desire to help others as a problem-solver and teacher. As a Senior Experience Designer at Mad*Pow, Ben leverages his expertise in user-centered design to drive user delight and added business value for clients. When he’s not debating the merits of the Avengers versus Star Wars with his kids,Ben
JEN SIEGEL | TEAM | MAD*POW Jen describes herself as empathetic, analytical, and creative, and those attributes make the field of user experience a perfect fit for her. After getting her master’s degree in Human Factors in Information Design at Bentley University, Jen used her UX research expertise to connect with users at Philips, identifying challenges and developing solutions to improve workflow. Skip to main contentDESIGN FOR CHANGE
Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business. Learn More About Us Get in Touch with Us SELECT A PURPOSE AREAHEALTH & WELLNESS
We help envision and deliver experiences and digital solutions that motivate and engage people, while producing positive health outcomes and measurable business impact.Learn More
FINANCIAL WELLBEING
We create compelling digital solutions and innovative experiences that produce behavior change, achieve financial wellbeing and drivebusiness results.
Learn More
SOCIAL IMPACT
We partner with organizations on the types of social stands that pay dividends. Corporate social responsibility is in fashion right now and we help to keep it that way.Learn More
HOW WE HELP OUR CLIENTS EXPERIENCE INNOVATION Creating innovative customer experiences isn't just thinking outsidethe box.
Learn More
BEHAVIOR CHANGE
Changing real world behaviors is central to addressing the key challenges facing both society and business.Learn More
DIGITAL SOLUTIONS
Modern technology is accelerating innovation and transformingbusiness.
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FXD
OCTOBER 21 & 22, 2020BOSTON, MA
Join design and business leaders from Insurance, Fintech, Banking and more to discuss how experience design strategies can be applied to drive market solutions that achieve social good and profit alike.Learn More
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HOW WE HELP OUR CLIENTS EXPERIENCE INNOVATION Innovation isn't just a matter of thinking outside the box. To develop truly unique experiences that thrill customers, we embrace a systematic approach fueled by deep empathy and an understanding of behavior, directly aligned with business goals, and hyper-aware of organizational dynamics.Learn More
CASE STUDY
Transforming the Patient and Family Experience at Cincinnati Children’s HospitalArticle
Participatory Design: What It Is, What It Isn't and How It ActuallyWorks
BEHAVIOR CHANGE
Changing real world behaviors is central to addressing the key challenges facing both society and business. We leverage behavior science and motivational psychology to help people achieve greater health and wellness, financial wellbeing, education, andsustainability.
Learn More
CASE STUDY
BecomeAnEX: Digital Tobacco Cessation InterventionVideo
Understanding Motivational Dynamics in Health Behavior ChangeDIGITAL SOLUTIONS
Modern technology is accelerating innovation and transforming business and society. We partner with our clients to design and build scalable, beautiful, usable and accessible digital solutions that deliver the seamless and compelling experiences that produce measurable businessresults.
Learn More
CASE STUDY
Driving Omnichannel Design for USAA's Insurance BusinessArticle
What is Empathy’s Role in Experience Design? ____ @madpow Does your organization apply design thinking to science & risk communication? Take a look @jbriselli 's (Mad*Pow, SV… https://t.co/BWprwRJFyV____ ____
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Mad*Pow HQ
27 Congress Street
Portsmouth, NH 03801 Office: 603.436.7177Fax: 603.386.6608
Mad*Pow Boston
179 Lincoln Street
Suite 501
Boston, MA 02111
Office: 617.426.7177Get In Touch
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