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BRAND STRATEGY TEMPLATE Here is a mock brand strategy for illustration purposes: XYZ, Inc. sells technology to companies that want to automate critical accounting processes that cost thousands/millions each year. Company Mission. Improve our customer’s bottom line by 50% in less than six months. Why this is important: If this is in fact your mission, youneed to
PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive. INTERNAL COMMUNICATIONS CONSULTANT INTERNAL & EMPLOYEE COMMUNICATIONS. As an internal communications consultant, I can help you customize and integrate your communications strategy so that your leadership team, internal stakeholders and front-line employees are armed and excited about your marketing mission, a critical change or event, or the launch of a new product orservice.
HOW TO DEVELOP EFFECTIVE SALES AND MARKETING MESSAGING The more you can learn about your customer’s true problems (as well as how they talk about those problems in natural conversation), the better. 2. Think vision. Think ahead about what you hope people will say about you (unsolicited), and what you want the ultimate effect to be from all the messaging you “put out there” across multiple WHY I LIKE MAILCHIMP FOR B2B EMAIL MARKETING The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy. I’m familiar with MailChimp’s brand, but had never used their platform. As an independent marketing consultant, I am a do-it-yourselfer who must build and manage my own marketing to promote my B2B marketing services, as well as HOW TO ORGANIZE A B2B MARKETING DEPARTMENT [INFOGRAPHIC How to Organize a B2B Marketing Department Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on my experience in the corporate world as well as in my role as an independent marketingconsultant.
DIFFERENCE BETWEEN MARKETING MESSAGING AND MARKETING COPY Brand Identity – look and feel of your company, including your logo, colors, image library, and general visual style. Messaging Strategy –the general approach to messages that you want your customers and potential buyers to see, hear and love. Marketing/Sales Strategy and Plan – your company’s plan of attack for getting noticed in the B2B MARKETING CONSULTANT Specifically, as a B2B marketing consultant I can: Help you decide what your brand strategy should be – your unique value; position/message; voice; tone; look n’ feel. Give you general coaching and guidance as well as audit, kick-start, or improve your brand and marketing initiatives. Help you get traction in specific areas like digital and MARKETING CONSULTANT SAN FRANCISCO BAY AREA Marketing & Communications Consultant - San Francisco Bay Area - Lydia Vogtner. I am a tenured marketing consultant and communications strategist located in the San Francisco area with 20 years experience working for some of the best brands and with some of the best talents. My experience is mostly in business-to-business (B2B) technology/IT INDEPENDENT MARKETING CONSULTANT Independent Marketing Consultant. Looking for an independent marketing consultant and content strategist to help solve your marketing challenges? I help companies develop effective brand, marketing, and communication strategies. I specialize in business-to-business (B2B) marketing and provide high quality consultation to a variety ofbusinesses
BRAND STRATEGY TEMPLATE Here is a mock brand strategy for illustration purposes: XYZ, Inc. sells technology to companies that want to automate critical accounting processes that cost thousands/millions each year. Company Mission. Improve our customer’s bottom line by 50% in less than six months. Why this is important: If this is in fact your mission, youneed to
PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive. INTERNAL COMMUNICATIONS CONSULTANT INTERNAL & EMPLOYEE COMMUNICATIONS. As an internal communications consultant, I can help you customize and integrate your communications strategy so that your leadership team, internal stakeholders and front-line employees are armed and excited about your marketing mission, a critical change or event, or the launch of a new product orservice.
HOW TO DEVELOP EFFECTIVE SALES AND MARKETING MESSAGING The more you can learn about your customer’s true problems (as well as how they talk about those problems in natural conversation), the better. 2. Think vision. Think ahead about what you hope people will say about you (unsolicited), and what you want the ultimate effect to be from all the messaging you “put out there” across multiple WHY I LIKE MAILCHIMP FOR B2B EMAIL MARKETING The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy. I’m familiar with MailChimp’s brand, but had never used their platform. As an independent marketing consultant, I am a do-it-yourselfer who must build and manage my own marketing to promote my B2B marketing services, as well as HOW TO ORGANIZE A B2B MARKETING DEPARTMENT [INFOGRAPHIC How to Organize a B2B Marketing Department Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on my experience in the corporate world as well as in my role as an independent marketingconsultant.
DIFFERENCE BETWEEN MARKETING MESSAGING AND MARKETING COPY Brand Identity – look and feel of your company, including your logo, colors, image library, and general visual style. Messaging Strategy –the general approach to messages that you want your customers and potential buyers to see, hear and love. Marketing/Sales Strategy and Plan – your company’s plan of attack for getting noticed in the B2B MARKETING CONSULTANT Specifically, as a B2B marketing consultant I can: Help you decide what your brand strategy should be – your unique value; position/message; voice; tone; look n’ feel.; Give you general coaching and guidance as well as audit, kick-start, or improve your brand and marketing initiatives.; Help you get traction in specific areas like digital and content marketing to build awareness, drive B2B MARKETING CONSULTING High-quality affordable B2B marketing consulting services that bring results. Let me know how I can help. PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive.B2B MARKETING BLOG
B2B Marketing Blog. How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed withthe strategy and.
FREQUENTLY ASKED QUESTIONS ABOUT B2B MARKETING: ESSENTIAL I opine regularly on the importance of basic (yet essential) marketing best practices and disciplines to achieve sales goals. As it relates to business-to-business (B2B) marketing, below are questions and conversation topics that often come up; along with my typical response and/or opinion. If you are a start-up or diving into B2B marketing planning for the first time, perhaps these will help CONTENT MARKETING CONSULTANT BENEFITS FOR B2B STARTUPS Businesses are generating more content these days and may hire a content marketing consultant to help. Why? High-quality content can drive traffic to their website, bring in leads from an ad campaign, and give the sales team an armor for sharing helpful information withtop prospects.
ARE YOU A B2B LEADER WITH A STRUGGLING SALES TEAM? LOOKING One key consideration for a more strategic approach to B2B sales is shifts over the last few years in the buyer’s journey and behavior, given more buyers start their research and education process behind the scenes long before engaging directly with a company or a sales rep, as well as the fact that the buying process can be long and complicated with multiple influencers involved in the WEBSITE CONTENT BEST PRACTICES: OPTIMIZE YOUR FAQ PAGE Here is some advice to enhance your FAQ website content for better user experiences and more calls-to-action (CTAs): Informative answers + call-to-action = sales. Using the example above, yes, you do need to directly answer the question. But on top of that, consider a CTA after your, “yes, we do offer free shipping on purchases over $500”. THE IMPORTANCE OF GREAT VISUALS AND DESIGN IN B2B CONTENT The term ‘Content Marketing’ is all the rage. It’s talked about as the “fuel” to drive high search rankings and new web leads as well as the armor to help sales reps nurture prospects that have shown interest but have not yet purchased. In addition, more companies in business-to-business (B2B) industries are investing in content to ensure their prospects and customers are receiving SAMPLE B2B MARKETING DEPARTMENT Lydia’s Marketing & Communication Consulting Services Practical, no-nonsense, fast, and a˜ordable virtual marketing consultation andsupport
B2B MARKETING CONSULTANT Specifically, as a B2B marketing consultant I can: Help you decide what your brand strategy should be – your unique value; position/message; voice; tone; look n’ feel. Give you general coaching and guidance as well as audit, kick-start, or improve your brand and marketing initiatives. Help you get traction in specific areas like digital and B2B MARKETING CONSULTING High-quality affordable B2B marketing consulting services that bring results. Let me know how I can help. MARKETING CONSULTANT SAN FRANCISCO BAY AREA Marketing & Communications Consultant - San Francisco Bay Area - Lydia Vogtner. I am a tenured marketing consultant and communications strategist located in the San Francisco area with 20 years experience working for some of the best brands and with some of the best talents. My experience is mostly in business-to-business (B2B) technology/IT INDEPENDENT MARKETING CONSULTANT Independent Marketing Consultant. Looking for an independent marketing consultant and content strategist to help solve your marketing challenges? I help companies develop effective brand, marketing, and communication strategies. I specialize in business-to-business (B2B) marketing and provide high quality consultation to a variety ofbusinesses
PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive. CONTENT MARKETING CONSULTANT Content Marketing and Strategic Communications With experience as both a content marketing consultant and corporate marketer I can help with content strategy, communication frameworks, project planning, storyboarding, writing, etc. as well as the latest trends on INTERNAL COMMUNICATIONS CONSULTANT INTERNAL & EMPLOYEE COMMUNICATIONS. As an internal communications consultant, I can help you customize and integrate your communications strategy so that your leadership team, internal stakeholders and front-line employees are armed and excited about your marketing mission, a critical change or event, or the launch of a new product orservice.
HOW TO ORGANIZE A B2B MARKETING DEPARTMENT [INFOGRAPHIC How to Organize a B2B Marketing Department Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on my experience in the corporate world as well as in my role as an independent marketingconsultant.
HOW TO DEVELOP EFFECTIVE SALES AND MARKETING MESSAGING The more you can learn about your customer’s true problems (as well as how they talk about those problems in natural conversation), the better. 2. Think vision. Think ahead about what you hope people will say about you (unsolicited), and what you want the ultimate effect to be from all the messaging you “put out there” across multiple BASIC(BRANDSTRATEGYTEMPLATE Lydia’s)Marke.ng)Consul.ng))|))www.lydiamarke.ngconsul.ng.com))|))Contact:)lydia@lydiamarke.ngconsul.ng.com) Company(Purpose/Mission([Your)underlying)mission;)why B2B MARKETING CONSULTANT Specifically, as a B2B marketing consultant I can: Help you decide what your brand strategy should be – your unique value; position/message; voice; tone; look n’ feel. Give you general coaching and guidance as well as audit, kick-start, or improve your brand and marketing initiatives. Help you get traction in specific areas like digital and B2B MARKETING CONSULTING High-quality affordable B2B marketing consulting services that bring results. Let me know how I can help. MARKETING CONSULTANT SAN FRANCISCO BAY AREA Marketing & Communications Consultant - San Francisco Bay Area - Lydia Vogtner. I am a tenured marketing consultant and communications strategist located in the San Francisco area with 20 years experience working for some of the best brands and with some of the best talents. My experience is mostly in business-to-business (B2B) technology/IT INDEPENDENT MARKETING CONSULTANT Independent Marketing Consultant. Looking for an independent marketing consultant and content strategist to help solve your marketing challenges? I help companies develop effective brand, marketing, and communication strategies. I specialize in business-to-business (B2B) marketing and provide high quality consultation to a variety ofbusinesses
PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive. CONTENT MARKETING CONSULTANT Content Marketing and Strategic Communications With experience as both a content marketing consultant and corporate marketer I can help with content strategy, communication frameworks, project planning, storyboarding, writing, etc. as well as the latest trends on INTERNAL COMMUNICATIONS CONSULTANT INTERNAL & EMPLOYEE COMMUNICATIONS. As an internal communications consultant, I can help you customize and integrate your communications strategy so that your leadership team, internal stakeholders and front-line employees are armed and excited about your marketing mission, a critical change or event, or the launch of a new product orservice.
HOW TO ORGANIZE A B2B MARKETING DEPARTMENT [INFOGRAPHIC How to Organize a B2B Marketing Department Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on my experience in the corporate world as well as in my role as an independent marketingconsultant.
HOW TO DEVELOP EFFECTIVE SALES AND MARKETING MESSAGING The more you can learn about your customer’s true problems (as well as how they talk about those problems in natural conversation), the better. 2. Think vision. Think ahead about what you hope people will say about you (unsolicited), and what you want the ultimate effect to be from all the messaging you “put out there” across multiple BASIC(BRANDSTRATEGYTEMPLATE Lydia’s)Marke.ng)Consul.ng))|))www.lydiamarke.ngconsul.ng.com))|))Contact:)lydia@lydiamarke.ngconsul.ng.com) Company(Purpose/Mission([Your)underlying)mission;)why B2B MARKETING CONSULTING High-quality affordable B2B marketing consulting services that bring results. Let me know how I can help. B2B MARKETING SERVICES B2B Marketing Services Below are the services I provide as a marketing consultant and the pains/concerns they relieve. If any speak to you, click on the header for B2B MARKETING CONSULTANT Home base is San Francisco area. Mailing address: Lydia’s Marketing P O Box 1448 Sausalito, CA 94965 INTERNAL COMMUNICATIONS CONSULTANT INTERNAL & EMPLOYEE COMMUNICATIONS As an internal communications consultant, I can help you customize and integrate your communications strategy so that your leadership team, internal stakeholders and front-line employees are armed and excited about your marketing mission, a critical change or event, or the launch of a new product orservice.
CONTENT MARKETING CONSULTANT Content Marketing and Strategic Communications With experience as both a content marketing consultant and corporate marketer I can help with content strategy, communication frameworks, project planning, storyboarding, writing, etc. as well as the latest trends on contentB2B MARKETING BLOG
B2B Marketing Blog. How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed withthe strategy and.
MARKETING STRATEGY CONSULTANT Brand, Marketing and Messaging Strategy If you're looking for a Marketing Strategy Consultant to help develop your brand story or to create a strategic plan to drive leads, increase loyalty and grow revenue, I can be a good resource.MARKETING PLANNER
I can help you: Audit what you’re currently doing and make achievable recommendations to improve results. Create a marketing plan for key objectives (e.g. to drive inbound leads, create content, launch a product) with specific tasks, dependencies, timeline andestimated costs.
BRAND STRATEGY TEMPLATE Here is a mock brand strategy for illustration purposes: XYZ, Inc. sells technology to companies that want to automate critical accounting processes that cost thousands/millions each year. Company Mission. Improve our customer’s bottom line by 50% in less than six months. Why this is important: If this is in fact your mission, youneed to
ARE YOU A B2B LEADER WITH A STRUGGLING SALES TEAM? LOOKING One key consideration for a more strategic approach to B2B sales is shifts over the last few years in the buyer’s journey and behavior, given more buyers start their research and education process behind the scenes long before engaging directly with a company or a sales rep, as well as the fact that the buying process can be long and complicated with multiple influencers involved in the B2B MARKETING CONSULTANT Specifically, as a B2B marketing consultant I can: Help you decide what your brand strategy should be – your unique value; position/message; voice; tone; look n’ feel. Give you general coaching and guidance as well as audit, kick-start, or improve your brand and marketing initiatives. Help you get traction in specific areas like digital and MARKETING CONSULTANT SAN FRANCISCO BAY AREA Marketing & Communications Consultant - San Francisco Bay Area - Lydia Vogtner. I am a tenured marketing consultant and communications strategist located in the San Francisco area with 20 years experience working for some of the best brands and with some of the best talents. My experience is mostly in business-to-business (B2B) technology/IT INDEPENDENT MARKETING CONSULTANT Independent Marketing Consultant. Looking for an independent marketing consultant and content strategist to help solve your marketing challenges? I help companies develop effective brand, marketing, and communication strategies. I specialize in business-to-business (B2B) marketing and provide high quality consultation to a variety ofbusinesses
PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive. INTERNAL COMMUNICATIONS CONSULTANT INTERNAL & EMPLOYEE COMMUNICATIONS. As an internal communications consultant, I can help you customize and integrate your communications strategy so that your leadership team, internal stakeholders and front-line employees are armed and excited about your marketing mission, a critical change or event, or the launch of a new product orservice.
HOW TO ORGANIZE A B2B MARKETING DEPARTMENT [INFOGRAPHIC How to Organize a B2B Marketing Department Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on my experience in the corporate world as well as in my role as an independent marketingconsultant.
HOW TO DEVELOP EFFECTIVE SALES AND MARKETING MESSAGING The more you can learn about your customer’s true problems (as well as how they talk about those problems in natural conversation), the better. 2. Think vision. Think ahead about what you hope people will say about you (unsolicited), and what you want the ultimate effect to be from all the messaging you “put out there” across multiple BRAND STRATEGY TEMPLATE Here is a mock brand strategy for illustration purposes: XYZ, Inc. sells technology to companies that want to automate critical accounting processes that cost thousands/millions each year. Company Mission. Improve our customer’s bottom line by 50% in less than six months. Why this is important: If this is in fact your mission, youneed to
WHY I LIKE MAILCHIMP FOR B2B EMAIL MARKETING The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy. I’m familiar with MailChimp’s brand, but had never used their platform. As an independent marketing consultant, I am a do-it-yourselfer who must build and manage my own marketing to promote my B2B marketing services, as well as DIFFERENCE BETWEEN MARKETING MESSAGING AND MARKETING COPY Brand Identity – look and feel of your company, including your logo, colors, image library, and general visual style. Messaging Strategy –the general approach to messages that you want your customers and potential buyers to see, hear and love. Marketing/Sales Strategy and Plan – your company’s plan of attack for getting noticed in the B2B MARKETING CONSULTANT Specifically, as a B2B marketing consultant I can: Help you decide what your brand strategy should be – your unique value; position/message; voice; tone; look n’ feel. Give you general coaching and guidance as well as audit, kick-start, or improve your brand and marketing initiatives. Help you get traction in specific areas like digital and MARKETING CONSULTANT SAN FRANCISCO BAY AREA Marketing & Communications Consultant - San Francisco Bay Area - Lydia Vogtner. I am a tenured marketing consultant and communications strategist located in the San Francisco area with 20 years experience working for some of the best brands and with some of the best talents. My experience is mostly in business-to-business (B2B) technology/IT INDEPENDENT MARKETING CONSULTANT Independent Marketing Consultant. Looking for an independent marketing consultant and content strategist to help solve your marketing challenges? I help companies develop effective brand, marketing, and communication strategies. I specialize in business-to-business (B2B) marketing and provide high quality consultation to a variety ofbusinesses
PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive. INTERNAL COMMUNICATIONS CONSULTANT INTERNAL & EMPLOYEE COMMUNICATIONS. As an internal communications consultant, I can help you customize and integrate your communications strategy so that your leadership team, internal stakeholders and front-line employees are armed and excited about your marketing mission, a critical change or event, or the launch of a new product orservice.
HOW TO ORGANIZE A B2B MARKETING DEPARTMENT [INFOGRAPHIC How to Organize a B2B Marketing Department Some companies that are just beginning to shape their marketing function may be confused about the best way to organize their staffing model. Below are some considerations and tips based on my experience in the corporate world as well as in my role as an independent marketingconsultant.
HOW TO DEVELOP EFFECTIVE SALES AND MARKETING MESSAGING The more you can learn about your customer’s true problems (as well as how they talk about those problems in natural conversation), the better. 2. Think vision. Think ahead about what you hope people will say about you (unsolicited), and what you want the ultimate effect to be from all the messaging you “put out there” across multiple BRAND STRATEGY TEMPLATE Here is a mock brand strategy for illustration purposes: XYZ, Inc. sells technology to companies that want to automate critical accounting processes that cost thousands/millions each year. Company Mission. Improve our customer’s bottom line by 50% in less than six months. Why this is important: If this is in fact your mission, youneed to
WHY I LIKE MAILCHIMP FOR B2B EMAIL MARKETING The short answer is: I like MailChimp because I was able to build and launch an E-Newsletter campaign within 30 minutes of opening an account. It’s that easy. I’m familiar with MailChimp’s brand, but had never used their platform. As an independent marketing consultant, I am a do-it-yourselfer who must build and manage my own marketing to promote my B2B marketing services, as well as DIFFERENCE BETWEEN MARKETING MESSAGING AND MARKETING COPY Brand Identity – look and feel of your company, including your logo, colors, image library, and general visual style. Messaging Strategy –the general approach to messages that you want your customers and potential buyers to see, hear and love. Marketing/Sales Strategy and Plan – your company’s plan of attack for getting noticed in the B2B MARKETING CONSULTING High-quality affordable B2B marketing consulting services that bring results. Let me know how I can help. PRICING FOR B2B MARKETING SERVICES Pricing overview for Lydia's Marketing Consulting. Varies by marketing service, scope-of-work and complexity. Take a test drive. B2B MARKETING SERVICES Well-Funded Startups. If you’re a business just beginning to form your marketing strategy and approach (with a dedicated budget), I can help you shape your brand story and marketing plan. I can also provide results-oriented consultation and support for messaging, content development and social media. B2B MARKETING CONSULTANT Home base is San Francisco area. Mailing address: Lydia’s Marketing P O Box 1448 Sausalito, CA 94965B2B MARKETING BLOG
B2B Marketing Blog. How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t! There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed withthe strategy and.
MARKETING STRATEGY CONSULTANT Brand, Marketing and Messaging Strategy If you're looking for a Marketing Strategy Consultant to help develop your brand story or to create a strategic plan to drive leads, increase loyalty and grow revenue, I can be a good resource. DIFFERENCE BETWEEN MARKETING MESSAGING AND MARKETING COPY Brand Identity – look and feel of your company, including your logo, colors, image library, and general visual style. Messaging Strategy –the general approach to messages that you want your customers and potential buyers to see, hear and love. Marketing/Sales Strategy and Plan – your company’s plan of attack for getting noticed in the ARE YOU A B2B LEADER WITH A STRUGGLING SALES TEAM? LOOKING One key consideration for a more strategic approach to B2B sales is shifts over the last few years in the buyer’s journey and behavior, given more buyers start their research and education process behind the scenes long before engaging directly with a company or a sales rep, as well as the fact that the buying process can be long and complicated with multiple influencers involved in the THE IMPORTANCE OF GREAT VISUALS AND DESIGN IN B2B CONTENT The term ‘Content Marketing’ is all the rage. It’s talked about as the “fuel” to drive high search rankings and new web leads as well as the armor to help sales reps nurture prospects that have shown interest but have not yet purchased. In addition, more companies in business-to-business (B2B) industries are investing in content to ensure their prospects and customers are receiving WEBSITE CONTENT BEST PRACTICES: OPTIMIZE YOUR FAQ PAGE Here is some advice to enhance your FAQ website content for better user experiences and more calls-to-action (CTAs): Informative answers + call-to-action = sales. Using the example above, yes, you do need to directly answer the question. But on top of that, consider a CTA after your, “yes, we do offer free shipping on purchases over $500”. Practical, no-nonsense, fast and affordable virtual marketing counsultation and support*
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MARKETING CONSULTANT SPECIALIZING IN B2B INDUSTRIES I help businesses grow with practical, meaningful marketing advice and support that drives results. THESE ARE THE GENERAL CHALLENGES I CAN HELP YOU WITH: * Brand and marketing strategy & planning * Positioning, messaging & communications strategy + contentdevelopment
* General marketing guidance, organization and oversight * Internal communications and sales enablement strategy SPECIFICALLY, AS A B2B MARKETING CONSULTANT I CAN: * Help you decide what your brand strategy should be – your unique value; position/message; voice; tone; lookn’ feel.
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