BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Since 2018 I’ve maintained an adjunct teaching practice. During that time I’ve had the opportunity to teach portfolio, typography, and critical issues for CUNY City College, CUNY City Tech, and Fordham

University.

BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Since 2018 I’ve maintained an adjunct teaching practice. During that time I’ve had the opportunity to teach portfolio, typography, and critical issues for CUNY City College, CUNY City Tech, and Fordham

University.

BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › COLOPHON + COPYRIGHT Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › COLOPHON + COPYRIGHT Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › COLOPHON + COPYRIGHT Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › COLOPHON + COPYRIGHT Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › COLOPHON + COPYRIGHT Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › COLOPHON + COPYRIGHT Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator.

BRIAN LAROSSA

Brian LaRossa. I love books. I view reading, writing, illustrating, and designing books as paths to personal growth, and believe growth is common to everyone’s central purpose. I’m an art director in the hardcover picture book group at Scholastic Inc., the world’s largest publisher and distributor of BRIAN LAROSSA › ARTWORK Brian LaRossa › Artwork. From 2006 to 2012 I exhibited works of art in New York City, primarily with Marisa Sage’s Like the Spice Gallery in Williamsburg, Brooklyn. Following this period my creative practice shifted from exhibiting art to self-publishing experimental poetry . Teaching Practice. BRIAN LAROSSA › POETRY Brian LaRossa › Poetry. From 2012–2015 I maintained an experimental poetry practice. My poetry was socially constructed and is included in the permanent collection of the MoMA Library as part of Paul Soulellis ’ Library of the Printed Web. Following this period my creative practice shifted from performing experimental poetry to

writing

BRIAN LAROSSA › TEACHING PRACTICE Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › EDITORIAL ILLUSTRATION Brian LaRossa is an award winning art director, book and type designer, writer, and educator. 1 WAYS OF KNOWING CHOOSE ONE OR OTHER OF THESE TWO vol 3 no 4 October 1982 221 Designerly ways of knowing NIGEL CROSS Design Discipline, Open University, Milton Keynes, Bucks, UK This is the third paper in a series being published in Design BRIAN LAROSSA › TYPE BRUT Type Brut is a display-type foundry that revives art-historical letterforms. I founded it in 2014 after curating an exhibition titled Undefined by Design which also explored the intersection of art and design. Some Type Brut display faces are reactions to early 20th century avant garde magazines, some are reactions to historically significant works of art. BRIAN LAROSSA › UNDEFINED BY DESIGN Undefined by Design was a group exhibition that featured works of art by twelve visionary designers including Milton Glaser, Debbie Millman, and Elliot Earls. In addition to curating the show I designed a show site and a 66 page catalog, featuring an essay by Ellen Lupton. The show was spotlighted by Print Magazine and Bushwick Daily.Curating the exhibition inspired me to start a type foundry BRIAN LAROSSA › LUDWIG WITTGENSTEIN’S LAST WORDS Ludwig Wittgenstein’s Last Words is a typographic work of art that was created for a group exhibition at Lorimoto Gallery. The piece is a collaboration between Allie Rex and myself and it received a certificate of typogrpahic excellence from the Type Director’s Club. The title of the piece is also its most literal description. Ludwig Wittgenstein’s last words—carved into, and falling BRIAN LAROSSA › NEVER GIVE UP POSTER Brian LaRossa is an award winning art director, book and type designer, writer, and educator. BRIAN LAROSSA › COLOPHON + COPYRIGHT Brian LaRossa is an award winning art director, book and type designer, writer, and educator. I love designing books because I view reading as a means of self-actualization and believe growth is common to everyone’s highest purpose. That belief guides my approach to leading teams and

shaping solutions.

I’m an art director for Scholastic’s trade division. After hours I sit on the board of the Type Director's Club, participate in Adobe's Type Advisory Council, write essays

for Design

Observer, teach at CUNY City College and City Tech, and manage my own type foundry . My work has won awards from the Type Director's Club, Society of Illustrators, American Illustration, Print Magazine, and my experimental poetry is included in the permanent collection of the MoMA Library. I earned undergraduate and graduate degrees from MICA. I’ve also completed AIGA’s Business Perspectives for Creative Leaders program at the Yale School of

Management.

I live and work in New York City. Please feel free to say hello via

email or Twitter .

Sincerely,

Brian LaRossa

PRESS

Scratching the Surface

, podcast

Hi-Res

,

podcast

Type Director's Club

, interview

Type Thursday

, interview

Print Magazine

, review

Bushwick Daily

, review

LUDWIG WITTGENSTEIN’S LAST WORDS

ARTWORK

NEVER GIVE UP POSTER

POSTER DESIGN

TYPE BRUT

TYPE DESIGN

EDITORIAL ILLUSTRATION

ILLUSTRATION

ARTWORK

ARTWORK

DESIGN FORUM EVENTS

CURATION

UNDEFINED BY DESIGN

CURATION

MANIFEST MAGAZINE

ART DIRECTION

SCHOLASTIC

SCHOLASTIC

Colophon + Copyright