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WHO ARE WE?
ABOUT US. Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million LADBIBLE GROUP JOIN KICKSTART SCHEME LADbible Group are taking part in the Government’s Kickstart Scheme to provide 30 fully funded six-month work placements for people aged 16 to 24 who receive Universal Credit. The 30 new roles will be created in 2021, and will span teams including marketing, editorial, content and creative in both Manchester and London offices in theContinued
TRASH ISLES CASE STUDY An area of accumulative plastic trash the size of France is polluting the Pacific Ocean. In some places, it is so dense that it’s begun creating landmasses. The situation has reached such epidemic proportions that it is predicted that by 2050, there will be more plastic in our oceans than fish. Against this backdrop, LADbible Groupand
BLOOD WITHOUT BIAS CASE STUDY LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they ContinuedDEPARTMENTS
Departments - LADbible Group. Start. Jobs. OUR TEAMS. Locations. Our Diversity and Inclusion Strategy. Our Recruitment Process. Employee Log in Candidate Log in to Connect. HÄAGEN DAZS: DONT HOLD BACK CASE STUDY SUBMIT YOUR VIDEO, PHOTO OR STORY TO LADBIBLELADBIBLE VIDEOS RELATEDTO DOGS
Submit your video, photo or story to LADbible by uploading it below. We will be putting the finest submissions on our Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok and website.. If we feature your video as an individual video on the LADbible Facebook page, or we tell your story on our website, you will receive £100. WELCOME TO LADBIBLE GROUPABOUT USWORK WITH USCASE STUDIESNEWSCAREERSCONTACT US The Numbers. #1 LADbible Group is one of the largest youth publishers in the world. 1 Billion We have a global audience approaching 1 billion. 1/2 We reach over half of all UK adults (18+) 2/3 We reach nearly two thirds of 18-34 year olds in the UK. ABOUT US & OUR BRANDS LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites including LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible. It has been widely recognised across the industry for its impactful and perception-changing campaigns.WHO ARE WE?
ABOUT US. Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million LADBIBLE GROUP JOIN KICKSTART SCHEME LADbible Group are taking part in the Government’s Kickstart Scheme to provide 30 fully funded six-month work placements for people aged 16 to 24 who receive Universal Credit. The 30 new roles will be created in 2021, and will span teams including marketing, editorial, content and creative in both Manchester and London offices in theContinued
TRASH ISLES CASE STUDY An area of accumulative plastic trash the size of France is polluting the Pacific Ocean. In some places, it is so dense that it’s begun creating landmasses. The situation has reached such epidemic proportions that it is predicted that by 2050, there will be more plastic in our oceans than fish. Against this backdrop, LADbible Groupand
BLOOD WITHOUT BIAS CASE STUDY LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they ContinuedDEPARTMENTS
Departments - LADbible Group. Start. Jobs. OUR TEAMS. Locations. Our Diversity and Inclusion Strategy. Our Recruitment Process. Employee Log in Candidate Log in to Connect. HÄAGEN DAZS: DONT HOLD BACK CASE STUDY SUBMIT YOUR VIDEO, PHOTO OR STORY TO LADBIBLELADBIBLE VIDEOS RELATEDTO DOGS
Submit your video, photo or story to LADbible by uploading it below. We will be putting the finest submissions on our Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok and website.. If we feature your video as an individual video on the LADbible Facebook page, or we tell your story on our website, you will receive £100. EXPLORE OUR CASE STUDIES Activision: Call Of Duty Cold War. We unlock the LADbible Group ecosystem to spark the most anticipated game launch of the year. 1month ago.
HOW BRANDS CAN WORK WITH US This helps us to deliver super-tailored campaigns. For example, in the lead up to the 2018/19 Premier League season, we used polling to identify fans for the top six British clubs. We then re-targeted them with video creative for Sky that was personalised to their team, resulting in a 82% view-through rate. Download our Media Pack. LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they ContinuedDEPARTMENTS
Departments - LADbible Group. Start. Jobs. OUR TEAMS. Locations. Our Diversity and Inclusion Strategy. Our Recruitment Process. Employee Log in Candidate Log in to Connect.TERMS & CONDITIONS
2. Certain of the Services may be subject to additional terms and conditions specified by us from time to time; your use of such Services is subject to those additional terms and conditions, which are incorporated into this User Agreement by this reference. 3. This User Agreement applies to all users of the Services, including,without
CANCER RESEARCH: OWN YOUR TONE CASE STUDY Our following pieces of content were shot by our in-house production team and featured different generations discussing tanning behaviours and how the relationship with skin tones has changed over the years. We used this set up to orchestrate conversations about loving your own skin tone and feeling good in your skin. BREW CITY: THE SOCIAL CASE STUDY Brew City came to LADbible Group with the business challenges of changing people’s perception of the brand, increase awareness around Brew City snacks for social occasions and nights in, and to increase purchase intent. The brief was to create awareness around Brew City as a snack brand and to help align the brands key messaging ‘Raise Your THREE MOBILE: RELAXING STUFF CASE STUDY RESULTS. The campaign achieved the following: 440 pieces of content and 417K unique engagements in the first 12 weeks. Relaxing Stuff had the highest engagement rates of any publisher in health, wellbeing or telecoms in its 12 week launch period (Crowdtangle) We shifted purchase intent among 18-26 year olds by 14.8 percentage points. JOYRIDE - LADBIBLE GROUP JOYRIDE. Joyride is LADbible Group’s branded content agency. We create branded content that young audiences genuinely want to consume, placed in social environments they love. Joyride is uniquely positioned to help brands navigate through the competitive content space by tapping into the millions-strong community of followerswe’ve built
JAMIE DOUBLEDAY
Jamie Doubleday, CLIENT SOLUTIONS at LADbible Group. This website uses cookies to ensure you get the best experience on our website. WELCOME TO LADBIBLE GROUPABOUT USWORK WITH USCASE STUDIESNEWSCAREERSCONTACT US The Numbers. #1 LADbible Group is one of the largest youth publishers in the world. 1 Billion We have a global audience approaching 1 billion. 1/2 We reach over half of all UK adults (18+) 2/3 We reach nearly two thirds of 18-34 year olds in the UK. ABOUT US & OUR BRANDS LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites including LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible. It has been widely recognised across the industry for its impactful and perception-changing campaigns.WHO ARE WE?
ABOUT US. Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million LADBIBLE GROUP JOIN KICKSTART SCHEME LADbible Group are taking part in the Government’s Kickstart Scheme to provide 30 fully funded six-month work placements for people aged 16 to 24 who receive Universal Credit. The 30 new roles will be created in 2021, and will span teams including marketing, editorial, content and creative in both Manchester and London offices in theContinued
TRASH ISLES CASE STUDY An area of accumulative plastic trash the size of France is polluting the Pacific Ocean. In some places, it is so dense that it’s begun creating landmasses. The situation has reached such epidemic proportions that it is predicted that by 2050, there will be more plastic in our oceans than fish. Against this backdrop, LADbible Groupand
BLOOD WITHOUT BIAS CASE STUDY LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they ContinuedDEPARTMENTS
Departments - LADbible Group. Start. Jobs. OUR TEAMS. Locations. Our Diversity and Inclusion Strategy. Our Recruitment Process. Employee Log in Candidate Log in to Connect. HÄAGEN DAZS: DONT HOLD BACK CASE STUDY SUBMIT YOUR VIDEO, PHOTO OR STORY TO LADBIBLELADBIBLE VIDEOS RELATEDTO DOGS
Submit your video, photo or story to LADbible by uploading it below. We will be putting the finest submissions on our Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok and website.. If we feature your video as an individual video on the LADbible Facebook page, or we tell your story on our website, you will receive £100. WELCOME TO LADBIBLE GROUPABOUT USWORK WITH USCASE STUDIESNEWSCAREERSCONTACT US The Numbers. #1 LADbible Group is one of the largest youth publishers in the world. 1 Billion We have a global audience approaching 1 billion. 1/2 We reach over half of all UK adults (18+) 2/3 We reach nearly two thirds of 18-34 year olds in the UK. ABOUT US & OUR BRANDS LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites including LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible. It has been widely recognised across the industry for its impactful and perception-changing campaigns.WHO ARE WE?
ABOUT US. Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million LADBIBLE GROUP JOIN KICKSTART SCHEME LADbible Group are taking part in the Government’s Kickstart Scheme to provide 30 fully funded six-month work placements for people aged 16 to 24 who receive Universal Credit. The 30 new roles will be created in 2021, and will span teams including marketing, editorial, content and creative in both Manchester and London offices in theContinued
TRASH ISLES CASE STUDY An area of accumulative plastic trash the size of France is polluting the Pacific Ocean. In some places, it is so dense that it’s begun creating landmasses. The situation has reached such epidemic proportions that it is predicted that by 2050, there will be more plastic in our oceans than fish. Against this backdrop, LADbible Groupand
BLOOD WITHOUT BIAS CASE STUDY LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they ContinuedDEPARTMENTS
Departments - LADbible Group. Start. Jobs. OUR TEAMS. Locations. Our Diversity and Inclusion Strategy. Our Recruitment Process. Employee Log in Candidate Log in to Connect. HÄAGEN DAZS: DONT HOLD BACK CASE STUDY SUBMIT YOUR VIDEO, PHOTO OR STORY TO LADBIBLELADBIBLE VIDEOS RELATEDTO DOGS
Submit your video, photo or story to LADbible by uploading it below. We will be putting the finest submissions on our Facebook, Instagram, Twitter, YouTube, Snapchat, TikTok and website.. If we feature your video as an individual video on the LADbible Facebook page, or we tell your story on our website, you will receive £100. EXPLORE OUR CASE STUDIES Activision: Call Of Duty Cold War. We unlock the LADbible Group ecosystem to spark the most anticipated game launch of the year. 1month ago.
HOW BRANDS CAN WORK WITH US This helps us to deliver super-tailored campaigns. For example, in the lead up to the 2018/19 Premier League season, we used polling to identify fans for the top six British clubs. We then re-targeted them with video creative for Sky that was personalised to their team, resulting in a 82% view-through rate. Download our Media Pack. LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they ContinuedDEPARTMENTS
Departments - LADbible Group. Start. Jobs. OUR TEAMS. Locations. Our Diversity and Inclusion Strategy. Our Recruitment Process. Employee Log in Candidate Log in to Connect.TERMS & CONDITIONS
2. Certain of the Services may be subject to additional terms and conditions specified by us from time to time; your use of such Services is subject to those additional terms and conditions, which are incorporated into this User Agreement by this reference. 3. This User Agreement applies to all users of the Services, including,without
CANCER RESEARCH: OWN YOUR TONE CASE STUDY Our following pieces of content were shot by our in-house production team and featured different generations discussing tanning behaviours and how the relationship with skin tones has changed over the years. We used this set up to orchestrate conversations about loving your own skin tone and feeling good in your skin. BREW CITY: THE SOCIAL CASE STUDY Brew City came to LADbible Group with the business challenges of changing people’s perception of the brand, increase awareness around Brew City snacks for social occasions and nights in, and to increase purchase intent. The brief was to create awareness around Brew City as a snack brand and to help align the brands key messaging ‘Raise Your THREE MOBILE: RELAXING STUFF CASE STUDY RESULTS. The campaign achieved the following: 440 pieces of content and 417K unique engagements in the first 12 weeks. Relaxing Stuff had the highest engagement rates of any publisher in health, wellbeing or telecoms in its 12 week launch period (Crowdtangle) We shifted purchase intent among 18-26 year olds by 14.8 percentage points. JOYRIDE - LADBIBLE GROUP JOYRIDE. Joyride is LADbible Group’s branded content agency. We create branded content that young audiences genuinely want to consume, placed in social environments they love. Joyride is uniquely positioned to help brands navigate through the competitive content space by tapping into the millions-strong community of followerswe’ve built
JAMIE DOUBLEDAY
Jamie Doubleday, CLIENT SOLUTIONS at LADbible Group. This website uses cookies to ensure you get the best experience on our website. WELCOME TO LADBIBLE GROUPABOUT USWORK WITH USCASE STUDIESNEWSCAREERSCONTACT US Our mission is to give the youth generation a voice by building communities that laugh, think and act. ABOUT US & OUR BRANDS Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become one of the biggest social publishers in the world with a global audience approaching a billion.WHO ARE WE?
Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. LADBIBLE GROUP CONTACT DETAILS Get in touch with LADbible Group. Contact details for our Manchester, London, Dublin and Sydney offices. LADBIBLE GROUP JOIN KICKSTART SCHEME LADbible Group are taking part in the Government’s Kickstart Scheme to provide 30 fully funded six-month work placements for people aged 16 to 24 who receive Universal Credit. The 30 new roles will be created in 2021, and will span teams including marketing, editorial, content and creative in both Manchester and London offices in theContinued
TRASH ISLES CASE STUDY A very innovative and creative way to bring attention to a problem that is often not seen, giving the location of these piles of trash, but a problem of polluting the oceans and killing life in the oceans.DEPARTMENTS
We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they Continued BLOOD WITHOUT BIAS CASE STUDY HÄAGEN DAZS: DONT HOLD BACK CASE STUDY WELCOME TO LADBIBLE GROUPABOUT USWORK WITH USCASE STUDIESNEWSCAREERSCONTACT US Our mission is to give the youth generation a voice by building communities that laugh, think and act. ABOUT US & OUR BRANDS Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become one of the biggest social publishers in the world with a global audience approaching a billion.WHO ARE WE?
Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. LADBIBLE GROUP CONTACT DETAILS Get in touch with LADbible Group. Contact details for our Manchester, London, Dublin and Sydney offices. LADBIBLE GROUP JOIN KICKSTART SCHEME LADbible Group are taking part in the Government’s Kickstart Scheme to provide 30 fully funded six-month work placements for people aged 16 to 24 who receive Universal Credit. The 30 new roles will be created in 2021, and will span teams including marketing, editorial, content and creative in both Manchester and London offices in theContinued
TRASH ISLES CASE STUDY A very innovative and creative way to bring attention to a problem that is often not seen, giving the location of these piles of trash, but a problem of polluting the oceans and killing life in the oceans.DEPARTMENTS
We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they Continued BLOOD WITHOUT BIAS CASE STUDY HÄAGEN DAZS: DONT HOLD BACK CASE STUDY ABOUT US & OUR BRANDS Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become one of the biggest social publishers in the world with a global audience approaching a billion. EXPLORE OUR CASE STUDIES KFC Virgins. UNILAD reminds KFC lovers of the famous secret recipe they've been missing during the lockdown period in the U.K. with the help of a wine sommelier. HOW BRANDS CAN WORK WITH US Because we are community-first, we have real credibility and trust with our audience. Our work with Smirnoff is a great example of this. They wanted to combine their influence in nightlife with our influence over young people to drive diversity conversations and improve nightlife inclusivity.TERMS & CONDITIONS
1. By registering for and/or using the Services in any manner, including but not limited to visiting or browsing the Site, you agree to this User Agreement and all other operating rules, policies and procedures that may be published from time to time on the Site by us, each of which is incorporated by reference and each of which may be updated from time to time without notice to you.DEPARTMENTS
We use our own and third party cookies on this site for various purposes such as giving you a more personalized experience and adapting advertising to your interests. LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Introducing Tyla. Today we welcome a brand new breed of female publisher to the LADbible Group Family. We aim to cut through the noise and pressure facing women today and offer an online destination for their unfiltered selves. Tyla’s sole mission is to build the biggest community of women happy to come just as they Continued CANCER RESEARCH: OWN YOUR TONE CASE STUDY BACKGROUND. Cancer Research came to us to raise mass awareness of the health risks associated with over-exposure to the sun in the lead up to summer in the UK, with their target audience being 16-24 year olds, predominantly women. LIFE SAVING LINGERIE CASE STUDY BACKGROUND. Around 2,200 women under 39 are diagnosed with breast cancer in the UK every year. Education amongst young people on checking their breasts to THREE MOBILE: RELAXING STUFF CASE STUDY BACKGROUND. Three’s ambition is to be the UK’s best loved brand. To do this, it had to bring a unique voice to the audience’s core passions for travel, student life, gaming and wellness.JAMIE DOUBLEDAY
Jamie Doubleday, CLIENT SOLUTIONS at LADbible Group. This website uses cookies to ensure you get the best experience on our website.* About
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WELCOME
WE’RE LADBIBLE GROUP: A VOICE AND IDENTITY FOR A COMMUNITY OF 120 MILLION PEOPLE, AND A WAY OF LIFE FOR A GENERATION OF FANS THE WORLDOVER.
LADbible Group is a leading social publisher, redefining entertainment and news for a social generation. We have built a community of over 120 million followers across many brands including UNILAD, SPORTbibleand GAMINGbible.
We aim to give young people aged between 18-34 a voice by building communities that laugh, think and act, across all social channels including Facebook, Instagram, Snapchat, Twitter, TikTok and YouTube. In 2016, the Group also launched its own branded content agency Joyride which works on commercial partnership briefs to create branded content that our audience love and engage with for globally renowned brands including Smirnoff, Three Mobile, Universal Music, Coca Cola, BT Sport and Samsung to name a few. We are dedicated to providing young people with the essential tools and skills to make well-informed life decisions on the topics that really matter in their lives and have launched a number of successful campaigns focusing on areas such as mental health and inclusivity. LADbible Group has won numerous accolades for its innovative work including two prestigious Grand Prix Awards at Cannes Lions for its ground-breaking environmental campaign, Trash Isles.THE NUMBERS
32 Million
Unique users across the Group21.2 Million
Unique Gen Z and Millennial followers across the Group121 Million
UK reach
9th
Most visited website in the UK24 Million
Unique visitors to our site per monthANNOUNCEMENTS
26. Feb 2020
LADBIBLE GROUP BECOMES THE FIRST SOCIAL PUBLISHER TO BE AWARDED IAB'SGOLD STANDARD 1.1.
We've been recognised for our dedication to brand safety and have been certified Gold Standard 1.1 by the UK Internet Advertising Bureau.
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18. Feb 2020
LADBIBLE GROUP: A YEAR IN REVIEW Check out what we've been up to over a busy 12 months across thebusiness.
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19. Dec 2019
LADBIBLE GROUP BRAND SAFETY POLICY LADbible Group understands the importance of brand safety and aims to deliver all advertising in brand safe environments.Read more
11. Oct 2019
LADBIBLE GROUP LAUNCHES NEW FEMALE-FOCUSSED BRAND Tyla is never about ‘improving’ or changing the reader. Instead, we make positive, relatable content to indulge and celebrate the contradictions which make her the woman she is.Read more
12. Dec 2019
LADBIBLE CALL ON YOUTH GENERATIONS TO VOTE! Ahead of the national General Election on 12th December, LADbible have called upon a huge list of celebrities to rally young people toutilise their vote.
Read more
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