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KRUPA CONSULTING
Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers. ABOUT. For the past decade, Krupa Consulting has used its collective voice as publicists to uplift emerging and distinguished brands within the culinary, hospitality, and wellness landscapes.INSPIRE PROGRAM
Our mission is to make better products created by diverse backgrounds more accessible and help these brands become household names. Through our Inspire Program, Krupa Consulting will help minority and/or female-owned companies each quarter to help build a tool box of PR assets, engage with media, and seed influencers. SENIOR ACCOUNT EXECUTIVE Senior Account Executive. 4 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - Rachel Krupa, New York . Founder Rachel Krupa looking to hire a dynamic and motivated assistant to support her in new project research, support in developing and executing ideas for both Krupa Consulting & The Goods Mart, assistance with ACCOUNT COORDINATOR: NEW YORK OR LOS ANGELES Account Coordinator. 1-2 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a publicist with at least one year of experience with a passion for lifestyle PR.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute. ACCOUNT EXECUTIVE: LOCATION NEW YORK OR LOS ANGELES Account Executive: New York or Los Angeles. 2 - 3 Years of Experience Required . Krupa Consulting is seeking a hands-on publicist with extensive food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring freshideas with a
ACCOUNT SUPERVISOR
Account Supervisor - CPG: New York or Los Angeles (5+ Years Experience) Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, and/or lifestyle media contacts to join our team.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.WINTER INTERNS
Winter Interns - Los Angeles and New York — Krupa Consulting. Internship - Los Angeles or New York. Krupa Consulting is seeking interns with a passion for food and wellness. A successful candidate will be eager to learn the ins & outs of PR. They must be able to wear multiple hats while immersing themselves in the brands and be a teamplayer
VITAL FARMS
Vital Farms. We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varieties and stay informed on trends. Kathryn McKeon, Director ofMarketing.
MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youKRUPA CONSULTING
Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers. ABOUT. For the past decade, Krupa Consulting has used its collective voice as publicists to uplift emerging and distinguished brands within the culinary, hospitality, and wellness landscapes.INSPIRE PROGRAM
Our mission is to make better products created by diverse backgrounds more accessible and help these brands become household names. Through our Inspire Program, Krupa Consulting will help minority and/or female-owned companies each quarter to help build a tool box of PR assets, engage with media, and seed influencers. SENIOR ACCOUNT EXECUTIVE Senior Account Executive. 4 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - Rachel Krupa, New York . Founder Rachel Krupa looking to hire a dynamic and motivated assistant to support her in new project research, support in developing and executing ideas for both Krupa Consulting & The Goods Mart, assistance with ACCOUNT COORDINATOR: NEW YORK OR LOS ANGELES Account Coordinator. 1-2 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a publicist with at least one year of experience with a passion for lifestyle PR.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute. ACCOUNT EXECUTIVE: LOCATION NEW YORK OR LOS ANGELES Account Executive: New York or Los Angeles. 2 - 3 Years of Experience Required . Krupa Consulting is seeking a hands-on publicist with extensive food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring freshideas with a
ACCOUNT SUPERVISOR
Account Supervisor - CPG: New York or Los Angeles (5+ Years Experience) Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, and/or lifestyle media contacts to join our team.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.WINTER INTERNS
Winter Interns - Los Angeles and New York — Krupa Consulting. Internship - Los Angeles or New York. Krupa Consulting is seeking interns with a passion for food and wellness. A successful candidate will be eager to learn the ins & outs of PR. They must be able to wear multiple hats while immersing themselves in the brands and be a teamplayer
VITAL FARMS
Vital Farms. We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varieties and stay informed on trends. Kathryn McKeon, Director ofMarketing.
MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youVITAL FARMS
Vital Farms. We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varieties and stay informed on trends. Kathryn McKeon, Director ofMarketing.
MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youCAREERS (COPY)
Careers (Copy) — Krupa Consulting HomeTHRIVE MARKET
Rachel and the Krupa team are simply amazing. Not only did they help us hone our press pitch; they also developed and executed the right outreach strategy, so that we landed major press hits and got the right placements - full features that told our authentic story, reached the right audiences, MILK BAR — KRUPA CONSULTING Long ago, I made the decision to run PR in house at Milk Bar because I couldn’t fathom finding a team that would be thought partners in bringing my vision to life like ones that I worked alongside in our quirky, American bakery. It wasn’t until joining forces with Rachel Krupa and team that I THE CLASS BY TARYN TOOMEY Miss Krupa is a thought leader, idea creator, kind, funny, sincere, and a FANTASTIC listener to all things - not just to that relate to the work life. She joined The Class team during a very important growth phase and I could not be more grateful for her and the work we did together. I ended up formBROWNIE BRITTLE
Krupa Consulting’s creative genius combined with the amazing relationships they’ve developed and nurtured over the years took Brownie Brittle from a brand that no one had ever heard of, to the front page of the NYC Section of the Wall Street Journal -SHAKE SHACK
The Krupa team has been an invaluable support system for Shake Shack as we’ve grown in the LA market. Everything they do is executed with passion, creativity and thoughtful strategy. Their team delivers a real knowledge and savviness around culturalKRUPA CONSULTING
Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers. ABOUT. For the past decade, Krupa Consulting has used its collective voice as publicists to uplift emerging and distinguished brands within the culinary, hospitality, and wellness landscapes.INSPIRE PROGRAM
Our mission is to make better products created by diverse backgrounds more accessible and help these brands become household names. Through our Inspire Program, Krupa Consulting will help minority and/or female-owned companies each quarter to help build a tool box of PR assets, engage with media, and seed influencers. SENIOR ACCOUNT EXECUTIVE Senior Account Executive. 4 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - Rachel Krupa, New York . Founder Rachel Krupa looking to hire a dynamic and motivated assistant to support her in new project research, support in developing and executing ideas for both Krupa Consulting & The Goods Mart, assistance with ACCOUNT COORDINATOR: NEW YORK OR LOS ANGELES Account Coordinator. 1-2 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a publicist with at least one year of experience with a passion for lifestyle PR.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute. ACCOUNT EXECUTIVE: LOCATION NEW YORK OR LOS ANGELES Account Executive: New York or Los Angeles. 2 - 3 Years of Experience Required . Krupa Consulting is seeking a hands-on publicist with extensive food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring freshideas with a
ACCOUNT SUPERVISOR
Account Supervisor - CPG: New York or Los Angeles (5+ Years Experience) Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, and/or lifestyle media contacts to join our team.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.WINTER INTERNS
Winter Interns - Los Angeles and New York — Krupa Consulting. Internship - Los Angeles or New York. Krupa Consulting is seeking interns with a passion for food and wellness. A successful candidate will be eager to learn the ins & outs of PR. They must be able to wear multiple hats while immersing themselves in the brands and be a teamplayer
VITAL FARMS
Vital Farms. We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varieties and stay informed on trends. Kathryn McKeon, Director ofMarketing.
MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youKRUPA CONSULTING
Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers. ABOUT. For the past decade, Krupa Consulting has used its collective voice as publicists to uplift emerging and distinguished brands within the culinary, hospitality, and wellness landscapes.INSPIRE PROGRAM
Our mission is to make better products created by diverse backgrounds more accessible and help these brands become household names. Through our Inspire Program, Krupa Consulting will help minority and/or female-owned companies each quarter to help build a tool box of PR assets, engage with media, and seed influencers. SENIOR ACCOUNT EXECUTIVE Senior Account Executive. 4 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - Rachel Krupa, New York . Founder Rachel Krupa looking to hire a dynamic and motivated assistant to support her in new project research, support in developing and executing ideas for both Krupa Consulting & The Goods Mart, assistance with ACCOUNT COORDINATOR: NEW YORK OR LOS ANGELES Account Coordinator. 1-2 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a publicist with at least one year of experience with a passion for lifestyle PR.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute. ACCOUNT EXECUTIVE: LOCATION NEW YORK OR LOS ANGELES Account Executive: New York or Los Angeles. 2 - 3 Years of Experience Required . Krupa Consulting is seeking a hands-on publicist with extensive food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring freshideas with a
ACCOUNT SUPERVISOR
Account Supervisor - CPG: New York or Los Angeles (5+ Years Experience) Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, and/or lifestyle media contacts to join our team.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.WINTER INTERNS
Winter Interns - Los Angeles and New York — Krupa Consulting. Internship - Los Angeles or New York. Krupa Consulting is seeking interns with a passion for food and wellness. A successful candidate will be eager to learn the ins & outs of PR. They must be able to wear multiple hats while immersing themselves in the brands and be a teamplayer
VITAL FARMS
Vital Farms. We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varieties and stay informed on trends. Kathryn McKeon, Director ofMarketing.
MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youVITAL FARMS
Vital Farms. We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varieties and stay informed on trends. Kathryn McKeon, Director ofMarketing.
MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youCAREERS (COPY)
Careers (Copy) — Krupa Consulting HomeTHRIVE MARKET
Rachel and the Krupa team are simply amazing. Not only did they help us hone our press pitch; they also developed and executed the right outreach strategy, so that we landed major press hits and got the right placements - full features that told our authentic story, reached the right audiences, MILK BAR — KRUPA CONSULTING Long ago, I made the decision to run PR in house at Milk Bar because I couldn’t fathom finding a team that would be thought partners in bringing my vision to life like ones that I worked alongside in our quirky, American bakery. It wasn’t until joining forces with Rachel Krupa and team that I THE CLASS BY TARYN TOOMEY Miss Krupa is a thought leader, idea creator, kind, funny, sincere, and a FANTASTIC listener to all things - not just to that relate to the work life. She joined The Class team during a very important growth phase and I could not be more grateful for her and the work we did together. I ended up formBROWNIE BRITTLE
Krupa Consulting’s creative genius combined with the amazing relationships they’ve developed and nurtured over the years took Brownie Brittle from a brand that no one had ever heard of, to the front page of the NYC Section of the Wall Street Journal -SHAKE SHACK
The Krupa team has been an invaluable support system for Shake Shack as we’ve grown in the LA market. Everything they do is executed with passion, creativity and thoughtful strategy. Their team delivers a real knowledge and savviness around culturalKRUPA CONSULTING
Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers.INSPIRE PROGRAM
INSPIRE PROGRAM. At Krupa Consulting, we work with brands that have a purpose and a passion to do more. We look to do our part in making theworld a better
SENIOR ACCOUNT EXECUTIVE Senior Account Executive. 4 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - Rachel Krupa, New York . Founder Rachel Krupa looking to hire a dynamic and motivated assistant to support her in new project research, support in developing and executing ideas for both Krupa Consulting & The Goods Mart, assistance withACCOUNT SUPERVISOR
Account Supervisor - CPG: New York or Los Angeles (5+ Years Experience) Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, and/or lifestyle media contacts to join our team.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute. ACCOUNT EXECUTIVE: LOCATION NEW YORK OR LOS ANGELES Account Executive: New York or Los Angeles. 2 - 3 Years of Experience Required . Krupa Consulting is seeking a hands-on publicist with extensive food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring freshideas with a
ACCOUNT COORDINATOR: NEW YORK OR LOS ANGELES Account Coordinator. 1-2 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a publicist with at least one year of experience with a passion for lifestyle PR.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - LA or NYC — Krupa Consulting HomeCAREERS (COPY)
Careers (Copy) — Krupa Consulting Home MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youKRUPA CONSULTING
Krupa is a boutique public relations and branding firm that works with restaurants, better for you food brands and wellness pioneers.INSPIRE PROGRAM
INSPIRE PROGRAM. At Krupa Consulting, we work with brands that have a purpose and a passion to do more. We look to do our part in making theworld a better
SENIOR ACCOUNT EXECUTIVE Senior Account Executive. 4 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - Rachel Krupa, New York . Founder Rachel Krupa looking to hire a dynamic and motivated assistant to support her in new project research, support in developing and executing ideas for both Krupa Consulting & The Goods Mart, assistance withACCOUNT SUPERVISOR
Account Supervisor - CPG: New York or Los Angeles (5+ Years Experience) Krupa Consulting is seeking a hands-on publicist with extensive consumer-packaged goods (CPG), food, and/or lifestyle media contacts to join our team.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute. ACCOUNT EXECUTIVE: LOCATION NEW YORK OR LOS ANGELES Account Executive: New York or Los Angeles. 2 - 3 Years of Experience Required . Krupa Consulting is seeking a hands-on publicist with extensive food, wellness and/or lifestyle media contacts.A successful candidate will be a creative and strategic thinker who can bring freshideas with a
ACCOUNT COORDINATOR: NEW YORK OR LOS ANGELES Account Coordinator. 1-2 Years of Experience Required. Location: Los Angeles or New York. Krupa Consulting is seeking a publicist with at least one year of experience with a passion for lifestyle PR.A successful candidate will be a creative and strategic thinker who can bring fresh ideas with a strong sense of work ethic to execute.EXECUTIVE ASSISTANT
Executive Assistant - LA or NYC — Krupa Consulting HomeCAREERS (COPY)
Careers (Copy) — Krupa Consulting Home MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youVITAL FARMS
We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varietiesand stay in
MAMAN — KRUPA CONSULTING When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if youCAREERS (COPY)
Careers (Copy) — Krupa Consulting Home THE CLASS BY TARYN TOOMEY Miss Krupa is a thought leader, idea creator, kind, funny, sincere, and a FANTASTIC listener to all things - not just to that relate to the work life. She joined The Class team during a very important growth phase and I could not be more grateful for her and the work we did together. I ended up form MILK BAR — KRUPA CONSULTING Long ago, I made the decision to run PR in house at Milk Bar because I couldn’t fathom finding a team that would be thought partners in bringing my vision to life like ones that I worked alongside in our quirky, American bakery. It wasn’t until joining forces with Rachel Krupa and team that ITHRIVE MARKET
Rachel and the Krupa team are simply amazing. Not only did they help us hone our press pitch; they also developed and executed the right outreach strategy, so that we landed major press hits and got the right placements - full features that told our authentic story, reached the right audiences, WTHN — KRUPA CONSULTING Choosing a PR partner for launching a new brand is an essential decision in today's all-encompassing media + content driven world. Rachel + the Krupa team have been incredible partners helping bring WTHN to life and achieve our mission of making acupuncture +BROWNIE BRITTLE
Krupa Consulting’s creative genius combined with the amazing relationships they’ve developed and nurtured over the years took Brownie Brittle from a brand that no one had ever heard of, to the front page of the NYC Section of the Wall Street Journal -Home
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ABOUT TEAM SERVICES TESTIMONIALS CLIENTS KRUPA IS A BOUTIQUE PUBLIC RELATIONS AND BRANDING FIRM THAT WORKS WITH RESTAURANTS, BETTER FOR YOU FOOD BRANDS AND WELLNESS PIONEERS.ABOUT
For the past decade, Krupa Consulting has used its collective voice as publicists to uplift emerging and distinguished brands within the culinary, hospitality, and wellness landscapes. Krupa honors working with clients that have drive and intention to practice worldly consciousness and be more than just another product on a shelf. Krupa works with brands and businesses looking to make the world a better place: from a restaurant’s relationship with their local farmers and brands that practice inclusivity over exclusivity, to utilization of sustainable packaging and products that only contain pronounceable clean & natural ingredients. Each strategy is holistic and tailored. Krupa takes into account the client and their industry counterparts, and utilizes trend expertise to predict future markets. Campaigns impact the bottom line and convert brands into household names. The trifecta approach of mind, body, and soul ensures Krupa’s output is consistently entrepreneurial, intuitive, and honest. WE’RE PROUD TO WORK WITH CLIENTS WHO ARE IMPROVING THE FOOD ECOSYSTEM, PERSONAL HEALTH (BODY & MIND), AND THE ENVIRONMENT. OUR CLIENTS HAVE DRIVE AND INTENTION TO PRACTICE WORLDLY CONSCIOUSNESS AND BE MORE THAN JUST ANOTHER PRODUCT ON A SHELF. WE WORK HARD AND HAVEFUN DOING IT.
RACHEL KRUPA
FOUNDER
Rachel Krupa is the founder of mission-driven public relations agency Krupa Consulting and clean-convenience store concept The Goods Mart. For the past decade, through Krupa Consulting, Rachel has worked with clients set out to improve the food ecosystem, one’s health (body & mind), and the environment. She strategized the launches of present-day industry leaders such as Thrive Market, goop wellness, Tastemade, and many more. Her public relations background in D.C. politics, Major League Baseball, and tenure Lizzie Grubman, exposed her to a motley crew of savoir-faire. After opening Berk Communications’ first West Coast office, Rachel set out to launch an agency focused on clients with passion and purpose to do things differently. Krupa Consulting wasborn in 2010.
Rachel’s immense entrepreneurial drive led her to open The Goods Mart in 2018 with a second location in SoHo the following year. The better-for-you 7-11 concept has allowed Rachel to enact her mission to make good, clean food accessible for all and is the genesis of her accomplishments at Krupa Consulting, enabling her to support brands dedicated to _passion and purpose_ in a _new way_. Her work as a leader in the clean-convenience movement has garnered her features in _Fast Company, Marie Claire, New York Times, Vogue_,_ _and others. Rachel has graced Create & Cultivate’s annual list of forward-thinking women and has spoken at Fancy Feast East andTechCrunch Decoded.
TEAM
BROOKE ARONOFF (LA)
JULIA ADKERSON (LA)
CYNTHIA PENA (LA)
MEREDITH SIDMAN (NY) JOHANNA ALBERTSSON (LA)NINA KEMPNER (LA)
ANNABELLE GILETTI (NY)EMEL SHAIKH (LA)
AMERICA RICHMOND (NY)MCKENNA BASS (LA)
KAYLEE RICHARDS (LA)KELSEY PRANKE (LA)
LEXIE HANNA (LA)
GABRIELLA MUELLER (NY)KAILA KANE (NY)
KRUPA BRINGS MAINSTAYS AND EMERGING BRANDS INTO THE LIMELIGHT.SERVICES
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360 Viewpoint Strategy: innovative press, strategic partnerships, andnew media
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Build brand profile across consumer lifestyle, food & drink, business, trade, and wellness press*
Strategic partnerships*
Influencer marketing*
Brand analysis for start-ups and product launches*
Create launch strategy and messaging*
Make meaningful introductions to branding, social, and creativeagencies
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Creative brainstorms to help evaluate your brand/product/profile*
Editorial event production*
Elevate brand by creating meaningful partnerships, unique sponsorship, and speaking opportunities With deep roots in Los Angeles and New York, we believe it’s important to tap into the tastemakers from coast to coast and the perfect consumers for each brand in between.TESTIMONIALS
Testimonials
Shake Shack
Choosing a PR partner for launching a new brand is an essential decision in today's all-encompassing media + content driven world. Rachel + the Krupa team have been incredible partners helping bring WTHN to life and achieve our mission of making acupuncture + Chinese herbal medicine accessible to all. They have crafted educational stories that explain the benefits of acu + herbs, they have supported many successful events//partnerships and using their deep wellness network have put us in front of the right audiences of consumers + influencers. All while having fun and keeping our mission of helping people to stay healthy + feel their best top of mind! MICHELLE LARIVEE, Co-Founder & CEOThrive Market
Rachel and the Krupa team are simply amazing. Not only did they help us hone our press pitch; they also developed and executed the _right_ outreach strategy, so that we landed major press hits and got the _right_ placements - full features that told our authentic story, reached the right audiences, and had major business impact as a result. Thank you Krupa! NICK GREEN, Co-Founder & CEOMilk Bar
Long ago, I made the decision to run PR in house at Milk Bar because I couldn’t fathom finding a team that would be thought partners in bringing my vision to life like ones that I worked alongside in our quirky, American bakery. It wasn’t until joining forces with Rachel Krupa and team that I understood what a powerhouse agency could be- hip, human, tastemakers in their own right. Their model is hard to put a finger on- field by creativity, care and grit, they are nimble, while their reach massive. They have redefined this next phase of bringing more Compost Cookies, Birthday Cakes and Cereal Milk Soft Serve to the world. We’re all better because of them. CHRISTINA TOSI, FounderMaman
When I first met Rachel, I was interviewing with many different agencies, but her warmth, passion, knowledge and the fact that she was a smaller boutique agency set her apart, unlike many of the big companies where you will land an intern on your account if you are not a known 'name'. We had just moved to New York, and were nervous, as we really had no name for ourselves in the big city, but she quickly changed that. We were overwhelmed with how much press we received within our first month and had lineups out the door being named _'the best cookie in NYC'_ and fulfilling any retailers dream of being named one of_ 'Oprah's Favorite Things'_. 5 years later, we are just as happy with her & her team as we were day one, and we really see them more as partners, as we have all grown and worked so hard together. We cannot thank them enough for helping us build our brand, for all their hard work, talent and passion they put into all they do. ELISA MARSHALL, Owner & FounderWTHN
Choosing a PR partner for launching a new brand is an essential decision in today's all-encompassing media + content driven world. Rachel + the Krupa team have been incredible partners helping bring WTHN to life and achieve our mission of making acupuncture + Chinese herbal medicine accessible to all. They have crafted educational stories that explain the benefits of acu + herbs, they have supported many successful events//partnerships and using their deep wellness network have put us in front of the right audiences of consumers + influencers. All while having fun and keeping our mission of helping people to stay healthy + feel their best top of mind! MICHELLE LARIVEE, Co-Founder & CEOVital Farms
We worked with the team at Krupa for several years. Their creative problem solving and incredible passion for what they do and for the Vital Farms business was fantastic. They acted as a true partner helping us to host events, work with publications of many varieties and stay informed on trends. KATHRYN MCKEON, Director of Marketing The Class by Taryn Toomey Miss Krupa is a thought leader, idea creator, kind, funny, sincere, and a FANTASTIC listener to all things - not just to that relate to the work life. She joined The Class team during a very important growth phase and I could not be more grateful for her and the work we did together. I ended up forming a beautiful friendship with her and to me that speak volumes. She is truly unflappable, even during the most intense and emotional times, and she anchors all around her. TARYN TOOMEY, FounderBrownie Brittle
Krupa Consulting’s creative genius combined with the amazing relationships they’ve developed and nurtured over the years took Brownie Brittle from a brand that no one had ever heard of, to the front page of the NYC Section of the Wall Street Journal - and beyond that to a full page in People Magazine! Thank you, Rachel and Team!SHEILA G., Founder
CLIENTS
ALO MOVES
AVO CRAZY
BETTER BOOCH
BY CHLOE.
CLEAN MARKET
EMMY'S ORGANICS
FORAGER PROJECT
GENEXA
GOLDENVOICE
COMPARTES
GOOD FISH
HANOI HOUSE
KARMA NUTS
KOSTERINA
LOOSIE ROUGE
MAMAN
MCCONNELL'S ICE CREAMMILK BAR
MINDBODYGREEN
MINNA
MINOR FIGURES
MISS GRASS
MONTY'S GOOD BURGER
OREZ
OUR PLACE
POPPI
PUKKA TEAS
PURELY ELIZABETH
REPURPOSE
SAFE + FAIR
SAUCED
SHAKE SHACK
SPLIT NUTRITION
SURYA SPA
SUSTAIN NATURAL
STAGECOACH
THE GOODS MART
TOMEN
WTHN
PAST CLIENTS
Thrive Market (launched), Tastemade (launched), Cadet, Bondi Harvest, Prova Pizza, Church Key, Athos, Angelini Alimentari, Burger Lounge, The Counter, Flow Kana, The Class by Taryn Toomey, Freddy Smalls, Fresh & Co, Smari, The Jamie Oliver Foundation, The Jorge Posada Foundation, La Colombe, The Mondrian, OMG Meditation, Pause Floating Studio, Pete’s Paleo, Pursoma, Koral Activewear, TedX Manhattan Changing the Way We Eat, Three Jerks Jerky, VistaJet, Unplugged Mediation, Cook Beautiful by Athena Calderone, The Food Therapist, Ramona Wine Spritz, The Wayland, Good Night Sonny, The Wild Son, The Lost Lady, Sweet Laurel, Gem & Bolt, New York Pilates, Bloomscape, Fleur Marche, Freshii, Goop Wellness, Plant People, This Saves Lives, Dona, JuiceBot, Eat Drink Vegan, Kiito, Panorama, Render Foods, Roam, Swoon, Arroyo Seco Weekend, Matchabar, Almanac Insights, Arclight, Olipop, Vital Farms, Good Catch, Kelvin Slush, SMPL, Nona Lim, Good Culture, Nightshade, Nic's, The HoxtonCAREERS
Senior Account Executive - CPG: New York or Los Angeles Senior Account Executive - Wellness : Location New YorkWelcome
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CONTACT
HELLO@KRUPACONSULTING.COM 213.626.0465 (Los Angeles) 212.226.2922 (New York)Krupa Los Angeles
811 Traction Ave. Suite 3B Los Angeles, CA, 90013Krupa New York
237 Centre St 2nd FlNew York, NY 10013
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