B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTS In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULT Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTS In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULT Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the B2B GLOBAL DIGITAL MARKETING: 7 KEY TAKEAWAYS FOR 2021 47.1% via desktops and laptops. 2.6% via tablets. 0.06% via other devices (such as gaming consoles) This has significant consequences for B2B marketers. Mobile integration needs to be a priority in 2021, though for many B2B marketers, it’s been a priority for most of 2020. The most obvious impact of this is that websites must be

mobile-friendly.

10 QUESTIONS TO ASK IN A B2B CONTENT MARKETING Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential UNDERSTANDING THE HIDDEN VALUE OF SEO The only way to understand the full value of investing in SEO in the context of your business goals is to speak with an SEO professional you trust. With that said, here are some general reasons why SEO is so powerful compared to other channels. 1. Results Are More Permanent Than Other Channels. 10 EXAMPLES OF B2B COMPANIES USING SOCIAL MEDIA B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their

use social media

B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

8 EXAMPLES OF B2B BUSINESSES MANAGING POWERFUL LINKEDIN Deloitte’s careers tab is an excellent example of how B2B businesses should be taking advantage of the feature. Having a complete and detailed careers tab, like Deloitte’s, can be especially valuable for networking, recruiting and sharing more about your company culture and growth. As you can see in the example above, the careers tab also USING GTD AND OUTLOOK TO ORGANIZE PROJECTS & TASKS FOR A Using GTD and Outlook to Organize Projects & Tasks for a Small Business. As the project manager for a small company, one of my biggest responsibilities is to make sure projects are on track and that clients are satisfied with our work. I wrote a three-part blog post on using a Web-based project-management tool to organize tasks

and projects.

WHAT IS THE DIFFERENCE BETWEEN AN SEO MANAGER AND SEO The SEO analyst is someone who can do the dirty work, analyze the data and totality of the site’s environment and ecosphere, and help provide guidance and direction on improving the site’s position, while the SEO manager is much more project/people management focused, overseeing the work product/deliverability of multiple SEO analysts. WHY PERSONALIZED VIDEOS ARE DOMINATING CONTENT MARKETING Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “2017 Video in Business Benchmark Report” showed that customized videos were viewed 35 percent more frequently than their counterparts. For more insight into the results and how marketers are personalizing their content, we spoke to 5 ESSENTIAL QUESTIONS TO ASK BEFORE RUNNING A FACEBOOK AD When it comes to social media advertising, Facebook is currently the top platform.With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. Companies looking to advertise on social media, however, should not just look at platform growth as the only determining factor of where to spend advertising dollars. B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

B2B MARKETING INDUSTRY NEWS KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I 10 TIPS TO SUCCESSFULLY MANAGE YOUR COMPANY PAGE ON This only takes a minute or two, but it’s a high-return task. Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Here’s what you need to complete: Upload your logo. Add a tagline. Describe your company in about three sentences. According to LinkedIn, most companies use this space to

describe

HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

B2B MARKETING INDUSTRY NEWS KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I 10 TIPS TO SUCCESSFULLY MANAGE YOUR COMPANY PAGE ON This only takes a minute or two, but it’s a high-return task. Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Here’s what you need to complete: Upload your logo. Add a tagline. Describe your company in about three sentences. According to LinkedIn, most companies use this space to

describe

HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the B2B GLOBAL DIGITAL MARKETING: 7 KEY TAKEAWAYS FOR 2021 47.1% via desktops and laptops. 2.6% via tablets. 0.06% via other devices (such as gaming consoles) This has significant consequences for B2B marketers. Mobile integration needs to be a priority in 2021, though for many B2B marketers, it’s been a priority for most of 2020. The most obvious impact of this is that websites must be

mobile-friendly.

10 QUESTIONS TO ASK IN A B2B CONTENT MARKETING Any time we bring on a new team member here at KoMarketing, one of the first things we do is get them up to speed on our clients, their products/services, industries, and much more. As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, 8 EXAMPLES OF B2B BUSINESSES MANAGING POWERFUL LINKEDIN Deloitte’s careers tab is an excellent example of how B2B businesses should be taking advantage of the feature. Having a complete and detailed careers tab, like Deloitte’s, can be especially valuable for networking, recruiting and sharing more about your company culture and growth. As you can see in the example above, the careers tab also CALL-TO-ACTION STRATEGY: WHAT TO OFFER B2B BUYERS THAT Capitalize on the buyer’s fear of missing out by offering temporary bonuses that are only available for a limited time. This type of CTA can be used with blog content, email, or landing pages, and relies on a sense of urgency to get users to actually convert and take action. The type of urgency can vary and what works best probably depends on TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS In 2015, total search engine advertising revenue reached 68.26 billion RMB (US$10.55 billion) – an increase of 32.2.7 percent YoY, according to iResearch. In terms of revenue, Baidu continues to be the leader of the Chinese search engine market (80 percent) followed by Google, Qihoo360, and Sogou. Let’s take a closer look at each of the

big

USING GTD AND OUTLOOK TO ORGANIZE PROJECTS & TASKS FOR A Using GTD and Outlook to Organize Projects & Tasks for a Small Business. As the project manager for a small company, one of my biggest responsibilities is to make sure projects are on track and that clients are satisfied with our work. I wrote a three-part blog post on using a Web-based project-management tool to organize tasks

and projects.

B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

B2B MARKETING INDUSTRY NEWS KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I 10 TIPS TO SUCCESSFULLY MANAGE YOUR COMPANY PAGE ON This only takes a minute or two, but it’s a high-return task. Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Here’s what you need to complete: Upload your logo. Add a tagline. Describe your company in about three sentences. According to LinkedIn, most companies use this space to

describe

HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

B2B MARKETING INDUSTRY NEWS KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I 10 TIPS TO SUCCESSFULLY MANAGE YOUR COMPANY PAGE ON This only takes a minute or two, but it’s a high-return task. Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Here’s what you need to complete: Upload your logo. Add a tagline. Describe your company in about three sentences. According to LinkedIn, most companies use this space to

describe

HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: SOCIAL MEDIA MARKETING CHANNELS ARE DELIVERING KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 79% OF MARKETERS SAY INSTAGRAM IS ‘IMPORTANT’ FOR KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key B2B GLOBAL DIGITAL MARKETING: 7 KEY TAKEAWAYS FOR 2021 47.1% via desktops and laptops. 2.6% via tablets. 0.06% via other devices (such as gaming consoles) This has significant consequences for B2B marketers. Mobile integration needs to be a priority in 2021, though for many B2B marketers, it’s been a priority for most of 2020. The most obvious impact of this is that websites must be

mobile-friendly.

HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

10 EXAMPLES OF B2B COMPANIES USING SOCIAL MEDIA B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their

use social media

5 SUPER SIMPLE WAYS TO SHOW YOUR READERS YOU UNDERSTAND To really demonstrate to your readers that you understand their questions, thoughts, emotions, pain points, etc., you’ve got to know their industry through and through. This may seem like it involves a good deal of research on the front end. But it’s an important content investment to make because it gives you the confidence you

need to

8 EXAMPLES OF B2B BUSINESSES MANAGING POWERFUL LINKEDIN Deloitte’s careers tab is an excellent example of how B2B businesses should be taking advantage of the feature. Having a complete and detailed careers tab, like Deloitte’s, can be especially valuable for networking, recruiting and sharing more about your company culture and growth. As you can see in the example above, the careers tab also CALL-TO-ACTION STRATEGY: WHAT TO OFFER B2B BUYERS THAT Capitalize on the buyer’s fear of missing out by offering temporary bonuses that are only available for a limited time. This type of CTA can be used with blog content, email, or landing pages, and relies on a sense of urgency to get users to actually convert and take action. The type of urgency can vary and what works best probably depends on B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTS In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULT Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTS In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULT Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

B2B MARKETING INDUSTRY NEWS KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 79% OF MARKETERS SAY INSTAGRAM IS ‘IMPORTANT’ FOR KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key B2B GLOBAL DIGITAL MARKETING: 7 KEY TAKEAWAYS FOR 2021 47.1% via desktops and laptops. 2.6% via tablets. 0.06% via other devices (such as gaming consoles) This has significant consequences for B2B marketers. Mobile integration needs to be a priority in 2021, though for many B2B marketers, it’s been a priority for most of 2020. The most obvious impact of this is that websites must be

mobile-friendly.

B2B ADVERTISING: 20 EXAMPLES OF TERRIFIC B2B SOCIAL MEDIA B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES Tim’s profile is another good example of a LinkedIn profile covering all critical elements. A few key takeaways include: Recognized and respected third party publication references leading Tim’s summary section and key experience. Recommendations, project work, and honors and awards supporting key experience. B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

10 EXAMPLES OF B2B COMPANIES USING SOCIAL MEDIA B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. After all, Content Marketing Institute reported that 61 percent of B2B marketers increased their

use social media

REPORT: 90% OF MARKETERS NOW BELIEVE INFLUENCER MARKETING Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2021, and statistics showed that 90% of marketers now believe influencer marketing is effective. Additionally, three-fourths of marketers intend to dedicate a budget to influencer marketing at some point this year. “Clearly, many

firms now realize

8 EXAMPLES OF B2B BUSINESSES MANAGING POWERFUL LINKEDIN Deloitte’s careers tab is an excellent example of how B2B businesses should be taking advantage of the feature. Having a complete and detailed careers tab, like Deloitte’s, can be especially valuable for networking, recruiting and sharing more about your company culture and growth. As you can see in the example above, the careers tab also WHAT IS THE DIFFERENCE BETWEEN AN SEO MANAGER AND SEO The SEO analyst is someone who can do the dirty work, analyze the data and totality of the site’s environment and ecosphere, and help provide guidance and direction on improving the site’s position, while the SEO manager is much more project/people management focused, overseeing the work product/deliverability of multiple SEO analysts. B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTS In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULT Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021 No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTS In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULT Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

REPORT: SOCIAL MEDIA MARKETING CHANNELS ARE DELIVERING KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 85% OF B2B MARKETERS NOT SPENDING ENOUGH TIME ON CONTENT KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

5 B2B MARKETING BEST PRACTICES PROVEN TO DRIVE RESULTS There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. And, these are just a handful that have proven to drive real business results. Let’s jump into the details. 1. Build a data-driven strategy. Having the ability to fully leverage data allows marketers

to make

UNDERSTANDING THE HIDDEN VALUE OF SEO The only way to understand the full value of investing in SEO in the context of your business goals is to speak with an SEO professional you trust. With that said, here are some general reasons why SEO is so powerful compared to other channels. 1. Results Are More Permanent Than Other Channels. 5 WAYS TO PROMOTE VIRTUAL EVENTS ON SOCIAL MEDIA IN 2020 2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and 5 WAYS TO TARGET B2B CUSTOMERS THROUGH EMAIL MARKETING Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. Email fatigue is certainly a real thing, so even

though

5 TIPS FOR EXECUTING A B2B TECH CONTENT MARKETING STRATEGY 5. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. ( Source) When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. However, when it comes to reaching B2B tech buyers, your best bet might be on LinkedIn. HOW TO GENERATE NEW KEYWORD LISTS AND IDEAS Keyword planner doesn’t do everything we’d like it to but it can provide you with some new keyword ideas. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. In the example above, I took the first URL from the BuzzSumo results and plugged it into Keyword Planner. HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021BEST B2B MARKETING COMPANIESB2B ADVERTISING EXAMPLESHOW TO MARKET TO B2BMARKETING ON FACEBOOK FOR BUSINESS No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTSCREATING A LINKEDIN PROFILEGOOD LINKEDIN PROFILE HEADLINE EXAMPLESGOOD LINKEDIN PROFILESWRITING A LINKEDIN PROFILE In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULTDIGITAL MARKETING SPENDLIST OF MARKETING COSTSMARKETING SPEND TO REVENUEMARKETING SPEND VS REVENUEMARKETING SPENDING BY INDUSTRY Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021BEST B2B MARKETING COMPANIESB2B ADVERTISING EXAMPLESHOW TO MARKET TO B2BMARKETING ON FACEBOOK FOR BUSINESS No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTSCREATING A LINKEDIN PROFILEGOOD LINKEDIN PROFILE HEADLINE EXAMPLESGOOD LINKEDIN PROFILESWRITING A LINKEDIN PROFILE In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULTDIGITAL MARKETING SPENDLIST OF MARKETING COSTSMARKETING SPEND TO REVENUEMARKETING SPEND VS REVENUEMARKETING SPENDING BY INDUSTRY Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

REPORT: SOCIAL MEDIA MARKETING CHANNELS ARE DELIVERING KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 85% OF B2B MARKETERS NOT SPENDING ENOUGH TIME ON CONTENT KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

5 B2B MARKETING BEST PRACTICES PROVEN TO DRIVE RESULTS There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. And, these are just a handful that have proven to drive real business results. Let’s jump into the details. 1. Build a data-driven strategy. Having the ability to fully leverage data allows marketers

to make

UNDERSTANDING THE HIDDEN VALUE OF SEO The only way to understand the full value of investing in SEO in the context of your business goals is to speak with an SEO professional you trust. With that said, here are some general reasons why SEO is so powerful compared to other channels. 1. Results Are More Permanent Than Other Channels. 5 WAYS TO PROMOTE VIRTUAL EVENTS ON SOCIAL MEDIA IN 2020 2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and 5 WAYS TO TARGET B2B CUSTOMERS THROUGH EMAIL MARKETING Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. Email fatigue is certainly a real thing, so even

though

5 TIPS FOR EXECUTING A B2B TECH CONTENT MARKETING STRATEGY 5. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. ( Source) When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. However, when it comes to reaching B2B tech buyers, your best bet might be on LinkedIn. HOW TO GENERATE NEW KEYWORD LISTS AND IDEAS Keyword planner doesn’t do everything we’d like it to but it can provide you with some new keyword ideas. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. In the example above, I took the first URL from the BuzzSumo results and plugged it into Keyword Planner. HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021BEST B2B MARKETING COMPANIESB2B ADVERTISING EXAMPLESHOW TO MARKET TO B2BMARKETING ON FACEBOOK FOR BUSINESS No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTSCREATING A LINKEDIN PROFILEGOOD LINKEDIN PROFILE HEADLINE EXAMPLESGOOD LINKEDIN PROFILESWRITING A LINKEDIN PROFILE In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULTDIGITAL MARKETING SPENDLIST OF MARKETING COSTSMARKETING SPEND TO REVENUEMARKETING SPEND VS REVENUEMARKETING SPENDING BY INDUSTRY Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021BEST B2B MARKETING COMPANIESB2B ADVERTISING EXAMPLESHOW TO MARKET TO B2BMARKETING ON FACEBOOK FOR BUSINESS No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTSCREATING A LINKEDIN PROFILEGOOD LINKEDIN PROFILE HEADLINE EXAMPLESGOOD LINKEDIN PROFILESWRITING A LINKEDIN PROFILE In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULTDIGITAL MARKETING SPENDLIST OF MARKETING COSTSMARKETING SPEND TO REVENUEMARKETING SPEND VS REVENUEMARKETING SPENDING BY INDUSTRY Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

REPORT: SOCIAL MEDIA MARKETING CHANNELS ARE DELIVERING KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 85% OF B2B MARKETERS NOT SPENDING ENOUGH TIME ON CONTENT KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

5 B2B MARKETING BEST PRACTICES PROVEN TO DRIVE RESULTS There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. And, these are just a handful that have proven to drive real business results. Let’s jump into the details. 1. Build a data-driven strategy. Having the ability to fully leverage data allows marketers

to make

UNDERSTANDING THE HIDDEN VALUE OF SEO The only way to understand the full value of investing in SEO in the context of your business goals is to speak with an SEO professional you trust. With that said, here are some general reasons why SEO is so powerful compared to other channels. 1. Results Are More Permanent Than Other Channels. 5 WAYS TO PROMOTE VIRTUAL EVENTS ON SOCIAL MEDIA IN 2020 2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and 5 WAYS TO TARGET B2B CUSTOMERS THROUGH EMAIL MARKETING Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. Email fatigue is certainly a real thing, so even

though

5 TIPS FOR EXECUTING A B2B TECH CONTENT MARKETING STRATEGY 5. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. ( Source) When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. However, when it comes to reaching B2B tech buyers, your best bet might be on LinkedIn. HOW TO GENERATE NEW KEYWORD LISTS AND IDEAS Keyword planner doesn’t do everything we’d like it to but it can provide you with some new keyword ideas. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. In the example above, I took the first URL from the BuzzSumo results and plugged it into Keyword Planner. HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger, B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021BEST B2B MARKETING COMPANIESB2B ADVERTISING EXAMPLESHOW TO MARKET TO B2BMARKETING ON FACEBOOK FOR BUSINESS No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTSCREATING A LINKEDIN PROFILEGOOD LINKEDIN PROFILE HEADLINE EXAMPLESGOOD LINKEDIN PROFILESWRITING A LINKEDIN PROFILE In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULTDIGITAL MARKETING SPENDLIST OF MARKETING COSTSMARKETING SPEND TO REVENUEMARKETING SPEND VS REVENUEMARKETING SPENDING BY INDUSTRY Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

B2B DIGITAL MARKETING Learn about KoMarketing, a B2B digital marketing agency focused in search, social media, and content. We generate results in B2B online

marketing programs.

FACEBOOK BEST PRACTICES FOR B2B MARKETERS IN 2021BEST B2B MARKETING COMPANIESB2B ADVERTISING EXAMPLESHOW TO MARKET TO B2BMARKETING ON FACEBOOK FOR BUSINESS No. Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes. 46% of B2B marketers use it, too – more than the 33% of B2B marketers who use LinkedIn. And, of course, Facebook still dwarfs 20 IDEAS FOR HIGH-ENGAGEMENT B2B LINKEDIN POSTS 10 EXAMPLES OF HIGHLY IMPACTFUL LINKEDIN PROFILES The objective of this post is to illustrate, through 10 key examples, highly effective LinkedIn profile creation and key takeaways and highlights for B2B marketers. HOW TO USE TWITTER FOR B2B MARKETING IN 2021 Are you still doing Twitter B2B marketing like it’s 2018? It’s an easy mistake to make. Twitter launched way back on March 21 st of 2006, which can make it feel like a dinosaur compared to platforms like Clubhouse and Tiktok. And because Twitter hasn’t made as many radical changes as, say, Facebook, it’s easy to fall into a bit of a “been there, done that” mentality with the platform. OPTIMIZE YOUR LINKEDIN PROFILE WITH THESE 10 KEY ELEMENTSCREATING A LINKEDIN PROFILEGOOD LINKEDIN PROFILE HEADLINE EXAMPLESGOOD LINKEDIN PROFILESWRITING A LINKEDIN PROFILE In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers.. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Without this, your outreach initiatives lack trust and credibility. LINKEDIN LEAD GEN FORMS: PROS AND CONS FOR B2B MARKETERS Let’s take a look at the benefits of Lead Gen Forms: 1. Auto populated form fills: This is probably my favorite feature because data is auto-populated from the user’s profile into the form fields. The only step is hitting submit. Unfortunately, there are some exceptions to this feature which I TOP 3 CHINESE SEARCH ENGINES FOR B2B MARKETERS SURVEY: 73% SAY CUSTOMER EXPERIENCE IS AN IMPORTANT FACTOR A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “Good customer experience leaves consumers feeling heard, seen and appreciated,” concluded the authors of the REPORT: 37% OF MARKETERS WASTE MARKETING SPEND AS A RESULTDIGITAL MARKETING SPENDLIST OF MARKETING COSTSMARKETING SPEND TO REVENUEMARKETING SPEND VS REVENUEMARKETING SPENDING BY INDUSTRY Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem. Over the past 12 months, an average of

26% of

REPORT: SOCIAL MEDIA MARKETING CHANNELS ARE DELIVERING KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key 85% OF B2B MARKETERS NOT SPENDING ENOUGH TIME ON CONTENT KoMarketing industry news provides the latest information, news, and trends in online marketing for B2B marketers. We emphasize all facets of B2B demand generation including search, social media, content marketing, email, and marketing technology among other key B2B ONLINE MARKETING BLOG Learn from the team at KoMarketing as we share insight into B2B online marketing concepts and best practices for search, social media, and

content marketing

5 B2B MARKETING BEST PRACTICES PROVEN TO DRIVE RESULTS There are a variety of best practices and strategies that should be considered to successfully execute B2B marketing campaigns in 2020. And, these are just a handful that have proven to drive real business results. Let’s jump into the details. 1. Build a data-driven strategy. Having the ability to fully leverage data allows marketers

to make

UNDERSTANDING THE HIDDEN VALUE OF SEO The only way to understand the full value of investing in SEO in the context of your business goals is to speak with an SEO professional you trust. With that said, here are some general reasons why SEO is so powerful compared to other channels. 1. Results Are More Permanent Than Other Channels. 5 WAYS TO PROMOTE VIRTUAL EVENTS ON SOCIAL MEDIA IN 2020 2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and 5 WAYS TO TARGET B2B CUSTOMERS THROUGH EMAIL MARKETING Push notifications, text messages, social media, content, paid search, paid social, and videos ads are just some of the digital ways marketers can reach potential prospects. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope. Email fatigue is certainly a real thing, so even

though

5 TIPS FOR EXECUTING A B2B TECH CONTENT MARKETING STRATEGY 5. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. ( Source) When thinking about the most popular social media channels, Facebook and Twitter sit atop the list. However, when it comes to reaching B2B tech buyers, your best bet might be on LinkedIn. HOW TO GENERATE NEW KEYWORD LISTS AND IDEAS Keyword planner doesn’t do everything we’d like it to but it can provide you with some new keyword ideas. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. In the example above, I took the first URL from the BuzzSumo results and plugged it into Keyword Planner. HOW TO APPLY HEMINGWAY'S "ICEBERG THEORY" TO CONTENT MARKETING What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s “Iceberg Theory” basically suggests that the tip of the iceberg (i.e., what’s written on the page) is only a fraction of the larger,

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