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ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
YOUTH MODE: A REPORT ON FREEDOM The assertion of individuality is a rite of passage, but generational branding strips youth of this agency. Belonging to your generation becomes an inescapable truth — you’re aYOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.K-HOLE #5
K-HOLE #5A Report on Doubt. “Seeing the future ≠ changing thefuture.”.
K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
YOUTH MODE: A REPORT ON FREEDOM The assertion of individuality is a rite of passage, but generational branding strips youth of this agency. Belonging to your generation becomes an inescapable truth — you’re aYOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.K-HOLE #5
K-HOLE #5A Report on Doubt. “Seeing the future ≠ changing thefuture.”.
K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF. K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #1: FRAGMORETATION K-HOLE invites you to examine the following scenario: Company A has spent a quarter century horizontally integrating luxury brands, only to find that conglom-BRAD AND YOU (2013)
Deodorants produced in collaboration with Eckhaus Latta. Both were made by hand in Upstate New York, and distributed by Kraupa-Tuskany Zeidler in Berlin and V-FILES in New York.HD IS OFF (2013)
A series of shirts inspired by YOUTH MODE and one of the most hotly debated subjects in skateboarding, produced in collaboration withMood.
K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. EXTENDED RELEASE (2015) Commissioned artwork and advertising campaign produced for the 2015 New Museum Triennial: Surround Audience. XR, the campaign’s mascot,was released as a
GETTING BETTER TOGETHER (2012) Self-initiated campaign for the failed (initial) launch of the Jawbone Up self-tracking bracelet. Exhibited as part of the Moscow Biennialfor Young Art.
K-HOLE #5
K-HOLE #5A Report on Doubt. “Seeing the future ≠ changing thefuture.”.
THE BRAND ANXIETY MATRIX K-HOLE’S DOWNLOADABLE TREND Y-3 For the 10th anniversary of his über-successful collaboration with the three-striped German sports giant, Mr. Yamamoto proposed sleek black suits and a look that’s more uptown than sporty. But in Yohji and Adi’s world, being grown up can still be fun: After all, K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1. K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.YOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1. K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.YOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF. K-HOLE #1: FRAGMORETATION K-HOLE invites you to examine the following scenario: Company A has spent a quarter century horizontally integrating luxury brands, only to find that conglom- K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.BRAD AND YOU (2013)
Deodorants produced in collaboration with Eckhaus Latta. Both were made by hand in Upstate New York, and distributed by Kraupa-Tuskany Zeidler in Berlin and V-FILES in New York. EXTENDED RELEASE (2015) Commissioned artwork and advertising campaign produced for the 2015 New Museum Triennial: Surround Audience. XR, the campaign’s mascot,was released as a
K-PAX (2015)
Hand-polished chrome vaporizer for PAX sold as a limited edition of 10. K-PAX was released in Miami Beach at a party deejayed by MetroBoomin.
HD IS OFF (2013)
A series of shirts inspired by YOUTH MODE and one of the most hotly debated subjects in skateboarding, produced in collaboration withMood.
K-HOLE #5
K-HOLE #5A Report on Doubt. “Seeing the future ≠ changing thefuture.”.
GETTING BETTER TOGETHER (2012) Self-initiated campaign for the failed (initial) launch of the Jawbone Up self-tracking bracelet. Exhibited as part of the Moscow Biennialfor Young Art.
K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1. K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
YOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1. K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
YOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
PROJECTS - K-HOLE
Commissioned artwork and advertising campaign produced for the 2015 New Museum Triennial: Surround Audience.XR, the campaign’s mascot,was released as a
K-HOLE #5
K-HOLE #5A Report on Doubt. “Seeing the future ≠ changing thefuture.”.
BRAD AND YOU (2013)
Deodorants produced in collaboration with Eckhaus Latta. Both were made by hand in Upstate New York, and distributed by Kraupa-Tuskany Zeidler in Berlin and V-FILES in New York. K-HOLE #1: FRAGMORETATION K-HOLE invites you to examine the following scenario: Company A has spent a quarter century horizontally integrating luxury brands, only to find that conglom-K-PAX (2015)
Hand-polished chrome vaporizer for PAX sold as a limited edition of 10. K-PAX was released in Miami Beach at a party deejayed by MetroBoomin.
HD IS OFF (2013)
A series of shirts inspired by YOUTH MODE and one of the most hotly debated subjects in skateboarding, produced in collaboration withMood.
GETTING BETTER TOGETHER (2012) Self-initiated campaign for the failed (initial) launch of the Jawbone Up self-tracking bracelet. Exhibited as part of the Moscow Biennialfor Young Art.
HATE BEING SOBER
225 K-hOle by Rachel blatt rachel blatt: What is K-hOle? dena yago: K-hOle is a trend forecasting report produced by a group of cultural strategists. Since 2010 we have irregularly released a PDF report that tries to make sense of the strategies that are being enacted aroundus.
THE BRAND ANXIETY MATRIX K-HOLE’S DOWNLOADABLE TREND Y-3 For the 10th anniversary of his über-successful collaboration with the three-striped German sports giant, Mr. Yamamoto proposed sleek black suits and a look that’s more uptown than sporty. But in Yohji and Adi’s world, being grown up can still be fun: After all, K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1. K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
YOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy. Download PDF.PROJECTS - K-HOLE
Creative Leadership (2014) Mini-report commissioned by 032c investigating the concept of Creative Leadership, featuring interviews with fashion headhunter Floriane de Saint-Pierre, rogue consultant Venkatesh Rao, and Soundcloud’s Eric Wahlforss.ISSUES - K-HOLE
K-HOLE #3The K-HOLE Brand Anxiety Matrix. “The job of the advanced consumer is managing anxiety, period.”. Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF.
ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY K-HOLE #2: ProLASTicityA Report on Patience. “The time for now is always.”. Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiring Jawbone UP. Download PDF.TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1. K-HOLE #1: FRAGMORETATION K-HOLE #1: FragMOREtationA Report on Visibility. “Saying who you aren’t is just as important as saying who you are.”. This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
YOUTH MODE - K-HOLE
YOUTH MODEA Report on Freedom. Normcore: the report that started itall.
PROJECTS - K-HOLE
Commissioned artwork and advertising campaign produced for the 2015 New Museum Triennial: Surround Audience.XR, the campaign’s mascot,was released as a
K-HOLE #5
K-HOLE #5A Report on Doubt. “Seeing the future ≠ changing thefuture.”.
BRAD AND YOU (2013)
Deodorants produced in collaboration with Eckhaus Latta. Both were made by hand in Upstate New York, and distributed by Kraupa-Tuskany Zeidler in Berlin and V-FILES in New York. K-HOLE #1: FRAGMORETATION K-HOLE invites you to examine the following scenario: Company A has spent a quarter century horizontally integrating luxury brands, only to find that conglom-K-PAX (2015)
Hand-polished chrome vaporizer for PAX sold as a limited edition of 10. K-PAX was released in Miami Beach at a party deejayed by MetroBoomin.
HD IS OFF (2013)
A series of shirts inspired by YOUTH MODE and one of the most hotly debated subjects in skateboarding, produced in collaboration withMood.
GETTING BETTER TOGETHER (2012) Self-initiated campaign for the failed (initial) launch of the Jawbone Up self-tracking bracelet. Exhibited as part of the Moscow Biennialfor Young Art.
HATE BEING SOBER
225 K-hOle by Rachel blatt rachel blatt: What is K-hOle? dena yago: K-hOle is a trend forecasting report produced by a group of cultural strategists. Since 2010 we have irregularly released a PDF report that tries to make sense of the strategies that are being enacted aroundus.
THE BRAND ANXIETY MATRIX K-HOLE’S DOWNLOADABLE TREND Y-3 For the 10th anniversary of his über-successful collaboration with the three-striped German sports giant, Mr. Yamamoto proposed sleek black suits and a look that’s more uptown than sporty. But in Yohji and Adi’s world, being grown up can still be fun: After all, K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.PROJECTS - K-HOLE
Commissioned artwork and advertising campaign produced for the 2015 New Museum Triennial: Surround Audience.XR, the campaign’s mascot,was released as a
ISSUES - K-HOLE
“The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea's first SmartCity, New Songdo; and the health-inspiringJawbone UP.
K-HOLE #1: FRAGMORETATION This report explores strategies of visibility through a dirty Daffy's ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1.YOUTH MODE - K-HOLE
Normcore: the report that started it all K-HOLEK-HOLE #3 THE K-HOLE BRAND ANXIETY MATRIXYOUTH MODEDOWNLOAD PDFISSUESABOUTPROLASTICITY “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.PROJECTS - K-HOLE
Commissioned artwork and advertising campaign produced for the 2015 New Museum Triennial: Surround Audience.XR, the campaign’s mascot,was released as a
ISSUES - K-HOLE
“The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.ABOUT - K-HOLE
K-HOLE is a trend forecasting group based in New York. It was founded by Greg Fong, Sean Monahan, Chris Sherron, Emily Segal, and Dena Yago. K-HOLE #3: THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD. K-HOLE #2: PROLASTICITY Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea's first SmartCity, New Songdo; and the health-inspiringJawbone UP.
K-HOLE #1: FRAGMORETATION This report explores strategies of visibility through a dirty Daffy's ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.PROLASTICITY
RASTCT “Today is Cyber Monday. This day was created in 2005 by the National Retail Federation to focus consumer attention to onlineshopping.
TIME ZONE (2014)
Presentation and party exploring insomnia and nightlife through the lens of normcore. Produced in collaboration with the Berlin club collective Janus and presented at MoMA PS1.YOUTH MODE - K-HOLE
Normcore: the report that started it allPROJECTS - K-HOLE
Commissioned artwork and advertising campaign produced for the 2015 New Museum Triennial: Surround Audience.XR, the campaign’s mascot,was released as a
K-HOLE #5
"Seeing the future ≠ changing the future."BRAD AND YOU (2013)
Deodorants produced in collaboration with Eckhaus Latta. Both were made by hand in Upstate New York, and distributed by Kraupa-Tuskany Zeidler in Berlin and V-FILES in New York. K-HOLE #1: FRAGMORETATION K-HOLE invites you to examine the following scenario: Company A has spent a quarter century horizontally integrating luxury brands, only to find that conglom-K-PAX (2015)
Hand-polished chrome vaporizer for PAX sold as a limited edition of 10. K-PAX was released in Miami Beach at a party deejayed by MetroBoomin.
HD IS OFF (2013)
A series of shirts inspired by YOUTH MODE and one of the most hotly debated subjects in skateboarding, produced in collaboration withMood.
GETTING BETTER TOGETHER (2012) Self-initiated campaign for the failed (initial) launch of the Jawbone Up self-tracking bracelet. Exhibited as part of the Moscow Biennialfor Young Art.
HATE BEING SOBER
225 K-hOle by Rachel blatt rachel blatt: What is K-hOle? dena yago: K-hOle is a trend forecasting report produced by a group of cultural strategists. Since 2010 we have irregularly released a PDF report that tries to make sense of the strategies that are being enacted aroundus.
THE BRAND ANXIETY MATRIX K-HOLE’S DOWNLOADABLE TREND Y-3 For the 10th anniversary of his über-successful collaboration with the three-striped German sports giant, Mr. Yamamoto proposed sleek black suits and a look that’s more uptown than sporty. But in Yohji and Adi’s world, being grown up can still be fun: After all,About
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K-HOLE #5
A REPORT ON DOUBT
“Seeing the future ≠ changing the future.”Download PDF
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YOUTH MODE
A REPORT ON FREEDOM
Normcore: the report that started it all…Download PDF
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K-HOLE #3
THE K-HOLE BRAND ANXIETY MATRIX “The job of the advanced consumer is managing anxiety, period.” Case studies include Isabel Marant Internal Wedge Sneakers, Globster antisocial networking, deodorant aka Stankonia, and reproduction hacks with the Mirena IUD.Download PDF
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K-HOLE #2: PROLASTICITY A REPORT ON PATIENCE “The time for now is always.” Case studies include the VW Art Heist; Piracetam, the multi-focus drug; Korea’s first SmartCity, New Songdo; and the health-inspiringJawbone UP.
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K-HOLE #1: FRAGMORETATION A REPORT ON VISIBILITY “Saying who you aren’t is just as important as saying who you are.” This report explores strategies of visibility through a dirty Daffy’s ad campaign; Venmo for a mobile, cashless society; chilly Stone Island jackets; and the Cone sex toy.Download PDF
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