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HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. ONVZ - KESSELSKRAMER In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. ONVZ - KESSELSKRAMER In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.VANS X KK OUTLET
Each month came with a different theme and group of artists: Everyday Play:11 international artists – including Put Put, Daniel Eatock, Dr Me, Clifford Jago and Gab Bois – were asked to look at everyday objects in a new way. Over the Wall: In an age of divisiveness, this exhibition celebrates partnerships and the collaborative spirit. 12 pairs of British and European artists teamed up for HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play.KK OUTLET GALLERY
HANS EIJKELBOOM. At KK Outlet, Eijkelboom will display a new series titled Young Couples. The exhibition features 12 series of 9 photographs made on the streets of Paris (Chatelet-les Halles), New York (Times Square), Shanghai, and Amsterdam (Dam square).OMROEP GROEN
The change that is needed to stop the depletion of the earth requires everyone to be committed and be a part of the conversation, including those who have turned a blind eye until now. That’s why new broadcaster ‘Omroep Groen’ (Broadcaster Green) wants to use the old school broadcasting network to reach out to the whole of TheNetherlands.
LOTTE YOGA SCHOOL
Lotte Yoga School is an Amsterdam based yoga school. The school’s program is focussed on ‘critical alignment’ and is accessible even to those that are not into the ‘spiritual’ side of yoga. NEROC - KESSELSKRAMER NEROC’VGM Book vending machine. As a company that generates, manages and handles digital information such as creative design, scanning, retouching, print specifications and graphical workflow management systems, NEROC’VGM has a lot of (complicated) information to share. Rather than do a tradtional ‘trade’ campaign, the recommendation MINISTERIE VAN JUSTITIE EN VEILIGHEID Home burglary is a High Impact Crime with a low-risk perception. People mistakingly think it happens in rich neighbourhoods, while in reality about half of all burglaries happen due to unlocked doors or windows in every neighbourhood and usually at night. The Dutch Ministry of Justice and Security wanted to make sure people tookprecautions
TAX DECLARATIONS 2018 tax declarations for everyone. Every year 9 million Dutch citizens receive an invitation to do declare their income taxes for the year. And thanks to the Belastingdienst, that declaration is easy, with most of your data pre-filled. For 2018 KesselsKramer developed a two-phased campaign. In March it reminds people it’s time to for the taxpayer INTRODUCING THE BIGGEST ENTERPRISE OF THE NETHERLANDS Problem. In the current Dutch ‘participation society’, the government expects its citizens to do unpaid work (as a caregiver, volunteer or parent) next to a (fulltime) paid job. KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
ONVZ - KESSELSKRAMER In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health.HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
ONVZ - KESSELSKRAMER In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health.HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.FLORIADE 2022
Floriade is a world exposition taking place every 10 years. Its goal is to celebrate innovations in the horticultural sector. For its 2022 iteration, the Floriade takes place on an unprecedented scale: under the theme Green City, the Dutch city of Almere will be transformed into a new sustainable town. WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
VANS X KK OUTLET
Each month came with a different theme and group of artists: Everyday Play:11 international artists – including Put Put, Daniel Eatock, Dr Me, Clifford Jago and Gab Bois – were asked to look at everyday objects in a new way. Over the Wall: In an age of divisiveness, this exhibition celebrates partnerships and the collaborative spirit. 12 pairs of British and European artists teamed up forTHE SINGLETON
The makers claim the Singleton is the best tasting single malt whisky in the world. And those who taste it agree. How do you communicate this bold statement without appearing arrogant? HET PAROOL - KESSELSKRAMER Het Parool is the Amsterdam newspaper for which KesselsKramer not only made advertising but also created editorials and combined the two elements into thoughtful and relevant communication. On the day after the death of Princess Diana, the cover of the PS, the tabloid insertin Het Parool
ARTE RE: - KESSELSKRAMER Problem. Arte TV launched a documentary series covering authentic, pragmatic, intimate and human stories from all over Europe. How do you give a series covering such diverse topics a fitting name? MINISTERIE VAN JUSTITIE EN VEILIGHEID Home burglary is a High Impact Crime with a low-risk perception. People mistakingly think it happens in rich neighbourhoods, while in reality about half of all burglaries happen due to unlocked doors or windows in every neighbourhood and usually at night. The Dutch Ministry of Justice and Security wanted to make sure people tookprecautions
TAX DECLARATIONS 2018 tax declarations for everyone. Every year 9 million Dutch citizens receive an invitation to do declare their income taxes for the year. And thanks to the Belastingdienst, that declaration is easy, with most of your data pre-filled. For 2018 KesselsKramer developed a two-phased campaign. In March it reminds people it’s time to for the taxpayer KK OUTLET GALLERY 2015 ANNA LOMAX LUXURY GOODS. We are excited to infinity and beyond! Anna Lomax takes over KK Outlet’s gallery space throughout September 2015. Maker and collector. Born and bred South East Londoner. Artist / art director / set designer. KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
FLORIADE 2022
Floriade is a world exposition taking place every 10 years. Its goal is to celebrate innovations in the horticultural sector. For its 2022 iteration, the Floriade takes place on an unprecedented scale: under the theme Green City, the Dutch city of Almere will be transformed into a new sustainable town. WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
FLORIADE 2022
Floriade is a world exposition taking place every 10 years. Its goal is to celebrate innovations in the horticultural sector. For its 2022 iteration, the Floriade takes place on an unprecedented scale: under the theme Green City, the Dutch city of Almere will be transformed into a new sustainable town. WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
FLORIADE 2022
Floriade is a world exposition taking place every 10 years. Its goal is to celebrate innovations in the horticultural sector. For its 2022 iteration, the Floriade takes place on an unprecedented scale: under the theme Green City, the Dutch city of Almere will be transformed into a new sustainable town. ONVZ - KESSELSKRAMER In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health. FAIRPHONE 3: A PHONE THAT CARES FOR PEOPLE AND PLANET The visual style brings human optimism to a rather heavy topic, while always keeping the product front and center – a transparent Fairphone 3 covers all campaign imagery, a nod towards one Fairphone’s core values. Fairphone 3: The phone that cares for people & planet from KesselsKramerKK OUTLET GALLERY
HANS EIJKELBOOM. At KK Outlet, Eijkelboom will display a new series titled Young Couples. The exhibition features 12 series of 9 photographs made on the streets of Paris (Chatelet-les Halles), New York (Times Square), Shanghai, and Amsterdam (Dam square). HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play.VANS X KK OUTLET
Each month came with a different theme and group of artists: Everyday Play:11 international artists – including Put Put, Daniel Eatock, Dr Me, Clifford Jago and Gab Bois – were asked to look at everyday objects in a new way. Over the Wall: In an age of divisiveness, this exhibition celebrates partnerships and the collaborative spirit. 12 pairs of British and European artists teamed up forOMROEP GROEN
The change that is needed to stop the depletion of the earth requires everyone to be committed and be a part of the conversation, including those who have turned a blind eye until now. That’s why new broadcaster ‘Omroep Groen’ (Broadcaster Green) wants to use the old school broadcasting network to reach out to the whole of TheNetherlands.
NEROC - KESSELSKRAMER NEROC’VGM Book vending machine. As a company that generates, manages and handles digital information such as creative design, scanning, retouching, print specifications and graphical workflow management systems, NEROC’VGM has a lot of (complicated) information to share. Rather than do a tradtional ‘trade’ campaign, the recommendation DOOD - KESSELSKRAMER “Ik heb geleerd. Ik heb gelachen. Maar ik heb ook het snot uit mijn ogen gehuild bij het horen van sommige verhalen. En ik ben aan het twijfelen gebracht over mijn verlangen eeuwig op deze planeet te willen vertoeven” aldus Katja Schuurman in haar hoofdredactioneel. INTRODUCING THE BIGGEST ENTERPRISE OF THE NETHERLANDS Problem. In the current Dutch ‘participation society’, the government expects its citizens to do unpaid work (as a caregiver, volunteer or parent) next to a (fulltime) paid job. KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play. ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play. ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
ONVZ - KESSELSKRAMER In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health.FLORIADE 2022
Floriade is a world exposition taking place every 10 years. Its goal is to celebrate innovations in the horticultural sector. For its 2022 iteration, the Floriade takes place on an unprecedented scale: under the theme Green City, the Dutch city of Almere will be transformed into a new sustainable town. WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
V&A MODERN REBELS
Django Girls is an international community dedicated to teaching more women to code and getting more women into tech. Frustrated with always being the only girls in the room at any tech meet up or conference, founders Ola Sendecka and Ola Sitarska set out to do something about it.Three years on Django Girls now run workshops world-wide and offer women the opportunity to learn about MINISTERIE VAN JUSTITIE EN VEILIGHEID Home burglary is a High Impact Crime with a low-risk perception. People mistakingly think it happens in rich neighbourhoods, while in reality about half of all burglaries happen due to unlocked doors or windows in every neighbourhood and usually at night. The Dutch Ministry of Justice and Security wanted to make sure people tookprecautions
KK OUTLET GALLERY 2017 CHARLIE KWAI. OVERTIME. Street photographer Charlie Kwai brings his new project Overtime to life in a book and exhibition at KK Outlet. Charlie’s sharp focus peers into the obscure and humorous daily grind of the modern business man. KK OUTLET GALLERY 2016 BETH LESSER, FROM ROOTS TO DANCEHALL. Toronto based Beth Lesser was introduced to reggae in 1977. Completely fascinated with the sound, aesthetic and culture surrounding this then relatively unheard genre, Beth travelled to Jamaica to document the dancehall scene as rigorously as possible. TAX DECLARATIONS 2018 tax declarations for everyone. Every year 9 million Dutch citizens receive an invitation to do declare their income taxes for the year. And thanks to the Belastingdienst, that declaration is easy, with most of your data pre-filled. For 2018 KesselsKramer developed a two-phased campaign. In March it reminds people it’s time to for the taxpayer KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play. ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
KESSELSKRAMERWORKBELIEFHELLODOODMIGRAINEARTOONS KesselsKramer is an independent international creative communications agency in Amsterdam, London & LA. Advertising, branding, design,digital & more.
HELLO - KESSELSKRAMER Established in 1996, KesselsKramer is an independent, communications agency in Amsterdam, London and Los Angeles with about 50 people of 10 different nationalities. From film to digital, we make every piece of work social, in the very origins of the word (society), something that can engage and become part of a community, rather than just rack BELIEF - KESSELSKRAMER Social psychologists state that there is an evolutionary advantage to not being outnumbered in a conversation. From that, the deduction is that the optimum number of people for a conversation is 4. This theory works for dinner parties as well as meetings. More people means more confusion and a less effective outcome. A WINDOW TO THE WORLD A Window To The World is a creative collaboration between KesselsKramer, screenwriter Efthimis Filippou (The Lobster), and 62 artists from all over the world. A short letter, written by Filippou, describes the windows as objects with emotions that support people. His letter was then divided into sections that were assigned toartists from the
HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play. ESPORÃO - KESSELSKRAMER To create longevity for the Slow Forward concept we created a platform on living slow, which we filled with stories of slow ambassadors living a slow lifestyle. With all this, Esporão hopes to inspire others to take a moment and evaluate the benefits of living a slower pace of life. Esporão — Breathe 15" from KesselsKramer on Vimeo.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
HET VERDIENMODEL
Combined with a flashy, calculator-inspired font we add playfulness and a human touch to the always so grey world of finance. KesselsKramer were responsible for the strategy, name, and all digital campaign assets. In addition, the three women were interviewed in a podcast series, hosted by WOMEN Inc. HANS BRINKER BUDGET HOTEL Hans Brinker Budget Hotel. This opens in a new window. The 1996 campaign for the hotel celebrates all the non-luxurious features of the hotel in the wonderful language of sensational advertising. The hotel’s great selling points of even more noise and more rooms without windows are some of the eye-catching phrases of this outdoorcampaign.
WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
HEERLEN - KESSELSKRAMER This symbol was a blue lorry with the word “Heerlen” printed on the side. The lorry travelled the country, ending in Amsterdam’s iconic Dam Square. Heerlen, the 33rd city of the Netherlands, in an ultimate attempt to seek attention from KesselsKramer on Vimeo. Play.SUMMER OF DREAMS
PROBLEM. In the summer of 2020 online documentary platform Arte.tv launches a summer program called Summer of Dreams, a tv series that celebrates the classics of pop culture – from Michael Jackson and Katy Perry to Little Miss Sunshine and Le Fabuleux destin d’AméliePoulain.
ONVZ - KESSELSKRAMER In a series of short documentaries, ONVZ travelled the world to search for the secret to a healthy life. (Spoiler: there is not one secret.) Amongst others, an Alzheimer patient, centenarians in Sardinia and anti-aging researcher Aubrey de Grey share their views and experiences on the concept of health.FLORIADE 2022
Floriade is a world exposition taking place every 10 years. Its goal is to celebrate innovations in the horticultural sector. For its 2022 iteration, the Floriade takes place on an unprecedented scale: under the theme Green City, the Dutch city of Almere will be transformed into a new sustainable town. WOMEN INC. - TREAT ME LIKE A LADY - KESSELSKRAMER Creative. By informing the public and media through hard, surprising facts like ‘women have a 60 percent higher chance to get side effects from medication than men’ and ‘signs of a heart attack differ between men and women’, women could lobby their doctors for change themselves. These messages are spread online with an urgentrequest to
V&A MODERN REBELS
Django Girls is an international community dedicated to teaching more women to code and getting more women into tech. Frustrated with always being the only girls in the room at any tech meet up or conference, founders Ola Sendecka and Ola Sitarska set out to do something about it.Three years on Django Girls now run workshops world-wide and offer women the opportunity to learn about MINISTERIE VAN JUSTITIE EN VEILIGHEID Home burglary is a High Impact Crime with a low-risk perception. People mistakingly think it happens in rich neighbourhoods, while in reality about half of all burglaries happen due to unlocked doors or windows in every neighbourhood and usually at night. The Dutch Ministry of Justice and Security wanted to make sure people tookprecautions
KK OUTLET GALLERY 2017 CHARLIE KWAI. OVERTIME. Street photographer Charlie Kwai brings his new project Overtime to life in a book and exhibition at KK Outlet. Charlie’s sharp focus peers into the obscure and humorous daily grind of the modern business man. KK OUTLET GALLERY 2016 BETH LESSER, FROM ROOTS TO DANCEHALL. Toronto based Beth Lesser was introduced to reggae in 1977. Completely fascinated with the sound, aesthetic and culture surrounding this then relatively unheard genre, Beth travelled to Jamaica to document the dancehall scene as rigorously as possible. TAX DECLARATIONS 2018 tax declarations for everyone. Every year 9 million Dutch citizens receive an invitation to do declare their income taxes for the year. And thanks to the Belastingdienst, that declaration is easy, with most of your data pre-filled. For 2018 KesselsKramer developed a two-phased campaign. In March it reminds people it’s time to for the taxpayerMenu
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MINISTERIE VAN VOLKSGEZONDHEIDJaofNee - Olympics
MINISTERIE VAN VOLKSGEZONDHEID JaofNee - 18 Year-oldsIDENTITY LAND
IDENTITY LAND
ALBUM BEAUTY
ALBUM BEAUTY
MINISTERIE VAN VOLKSGEZONDHEIDJaofNee - Donorweek
KK OUTLET GALLERY
2008
MINISTERIE VAN VOLKSGEZONDHEID JaofNee - The Dutch Donor RankingEBAY
Find what you need
KK OUTLET GALLERY
2015
KK OUTLET GALLERY
2016
KK OUTLET GALLERY
2017
KK OUTLET GALLERY
2014
BAVARIA
Stunt Mail
KK OUTLET GALLERY
2013
MOCATV
#MOCATVUPLOAD
NPS
NPS Identity
KK OUTLET GALLERY
2012
KK OUTLET GALLERY
2011
KK OUTLET GALLERY
2010
HET WAPEN VAN GELDROP Het Wapen Van GeldropUNFINISHED FATHER
UNIFINISHED FATHER
GRAPHIC DESIGN WORLDS GRAPHIC DESIGN WORLDSKK OUTLET GALLERY
2009
BEVER
Outside is never far awayWOMEN INC.
Where is my €300.000?HALLO
Hallo Magazine
HET PAROOL
Het Parool
BITS OF FREEDOM
TAKE CTRL
V&A
Protest Playlists
UNROYAL WEDDING
V&A
Modern Rebels
LEVI STRAUSS & CO
Poster Campaign
LEVI STRAUSS & CO
Gay Games Amsterdam
WOMEN INC.
I'm not here right nowCITIZENM
Paris Charles de GaulleHARD GRAS
Hard Gras nummer 14
YENI RAKI
Unrush Your World
V&A
Peace & Music Festival ASCRUM RUGBY AMSTERDAMSeeing
SIBARTH
Our Island, Your WayBAVARIA
Smack The Lion
KESSELSKRAMER
Donald Trump ProtestTRIODOS
Honest Banking
KARMA COLA
Donald Trump UK VisitTFL
Twitter Machine
GREENPEACE
De aarde is van mij
WOMEN INC.
Treat me like a ladyBAVARIA
The Ultimate Reward
BENEFIT MATCH AJAX - TURKEY Benefit match Ajax - TurkeyPEEK & CLOPPENBURG
Waiting Room
PEEK & CLOPPENBURG
Toilet
PEEK & CLOPPENBURG
Somebody
PEEK & CLOPPENBURG
New collection
NIKE
Nike
NIKE
Berlin Marathon
IKON
Ikon Een Jaar Later
RED STRIPE
BAVARIA
Claro
RED STRIPE
Make Art on the Street - SpaceboyRED STRIPE
The Makers of CarnivalRED STRIPE
Make it move
BELASTINGDIENST
2015-2019
RED STRIPE
Venue Installations
RED STRIPE
Make Something from NothingRED STRIPE
Make Art on the Street – Filthy LukerCHANNEL 5 UK
Channel 5
CHANNEL 5
World Cup 96
GYM BOX
Train normal, look normal BFI LONDON FILM FESTIVALUnited Kingdom
WE ARE THE DOGS
We Are The Dogs
100 YEARS OF GRAPHIC DESIGN 100 YEARS OF GRAPHIC DESIGNMUSEUM MINUTES
MUSEUM MINUTES
GILES DULEY
GYM BOX
Play Hard
HOXTONS
MENTAL HEALTH FOUNDATIONMindfulness
J&B
Starting Parties Since 1749MORGAN'S SPICED
Modern Adventurer
J&B
Vive En Color
BAVARIA
Spring Bock
KESSELSKRAMER
KK Website
PADDY POWER
Race For The Prime MinisterTALISKER WHISKY
The Single Malt Made By SeaSHE MAGAZINE
Marriage
URSUS
Mixability
KBC
The Bank Of You
OXFAM
Oxjam Festival
BUSHMILLS WHISKY
Bushmills Brothers
SINGELTON
The Single Best Single MaltMUSEUM OF LONDON
Christmas Card 2017
CARTOON NETWORK
Cartoon Network
BAVARIA
BAVARIA WAATER
SHAMPOO PLANET
Cut by Shampoo planetPEPE JEANS
Dark blue denim's
MOO
Say Hello With Moo
BOYLAN'S BOTTLEWORKSTV campaign
HANS BRINKER BUDGET HOTELamenities
MOCA
Bob Mizer & Tom of FinlandLITTLE PETE
CLIMATE MARCH 29.11.2015 THE BOOK OF EVERYONEJUBILEE POSTERS
ADVERTISING FOR PEOPLE WHO DON'T LIKE ADVERTISINGOLYMPICS POSTERS
TFL
The Lost Collection
ROYAL PLATES
METRO
Creative Pioneers
METRO
Creative Pioneers 2013MOCA
THE BUCKINGHAM WARRIORMYTHICAL CREATURES
Full length documentaryKIJKERS
Kijkers
NATURALIS
Rebranding
STAART & CO.
Print campaign
CITIZENM
New York Times SquareABSOLUT
Campaign name
55 DSL
Mount Trashmore
J&B SPAIN
The Party Project
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ONVZ
FEEL FREE
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ARTE
SUMMER
OF DREAMS
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ARTE PRESENTS THE SUMMER OF DREAMSSHOW ME MORE
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CAPITAL C
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A WINDOW TO THE WORLDSHOW ME MORE
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NEMO
An extraordinary average personSHOW ME MORE
IT'S SUNDAY. AH CLICK IT.Fresh
Fairphone
Fresh
FAIRPHONE
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