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MICHELLE URWIN
This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. FACEBOOK CAMPAIGN BUDGET OPTIMIZATION (CBO) ENHANCED WITHAUTHOR: LOUISGUERRERO
Enhanced Campaign Budget Optimizations (CBO) CBO enables Facebook advertisers to maximize the results of their campaigns with ad set level budget optimizations. CBO distributes budgets across ad sets automatically to maximize results for the top performing Ad Sets inreal-time.
DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIALSEE MORE ONKENSHOO.COM
KENSHOO SUPPORTS SPONSORED PRODUCT ADS ON TARGET.COM Kenshoo is a unified platform for brands and their agencies to plan, manage, and measure Target, Walmart, Amazon, and Instacart advertising, alongside paid search engine and social media programs, in one place. Kenshoo’s advanced, enterprise-grade solutions leverage real-time market signals to drive data-driven insights andoptimize
A/B TESTING FOR PAID SEARCH ADVERTISING: HOW TO DO ITSEE MORE ONKENSHOO.COM
MASTERING NEGATIVE KEYWORDS: NOT ALL PAID SEARCH CLICKS Mastering Negative Keywords: Not All Paid Search Clicks Are Valuable. Negative keywords are just another part of the paid search marketer’s toolbox but can be extremely effective when used correctly. In today’s post, Kenshoo’s Joe Bernal explains a handy tactic he likes to use called “negative keyword funneling” thatforces the search
DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGH Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid.BEST PRACTICES FOR
4 Basic Terminology goal 1. The business target that bidding aims to achieve 2. Bid strategies can have only one goal 3. Examples: – ROI = 2.5 – Position = 2 INCREMENTALITY TESTING IS NEEDED FOR COOKIELESS MARKETING Incrementality testing is the cookieless measurement solution. Incrementality testing compares the marketing results between a test group and a control group. Using this method, marketers can easily isolate the affected variables, clearly assess immediate business impact, and formulate data-driven actions to take.REDIRECT
Sign in with Google. or. Don't remember your password? KIRK PERRY: SIX THINGS I WOULD HAVE DONE DIFFERENTLY "IF IAUTHOR:MICHELLE URWIN
This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. FACEBOOK CAMPAIGN BUDGET OPTIMIZATION (CBO) ENHANCED WITHAUTHOR: LOUISGUERRERO
Enhanced Campaign Budget Optimizations (CBO) CBO enables Facebook advertisers to maximize the results of their campaigns with ad set level budget optimizations. CBO distributes budgets across ad sets automatically to maximize results for the top performing Ad Sets inreal-time.
DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIALSEE MORE ONKENSHOO.COM
KENSHOO SUPPORTS SPONSORED PRODUCT ADS ON TARGET.COM Kenshoo is a unified platform for brands and their agencies to plan, manage, and measure Target, Walmart, Amazon, and Instacart advertising, alongside paid search engine and social media programs, in one place. Kenshoo’s advanced, enterprise-grade solutions leverage real-time market signals to drive data-driven insights andoptimize
A/B TESTING FOR PAID SEARCH ADVERTISING: HOW TO DO ITSEE MORE ONKENSHOO.COM
MASTERING NEGATIVE KEYWORDS: NOT ALL PAID SEARCH CLICKS Mastering Negative Keywords: Not All Paid Search Clicks Are Valuable. Negative keywords are just another part of the paid search marketer’s toolbox but can be extremely effective when used correctly. In today’s post, Kenshoo’s Joe Bernal explains a handy tactic he likes to use called “negative keyword funneling” thatforces the search
DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGH Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid.BEST PRACTICES FOR
4 Basic Terminology goal 1. The business target that bidding aims to achieve 2. Bid strategies can have only one goal 3. Examples: – ROI = 2.5 – Position = 2 INCREMENTALITY TESTING IS NEEDED FOR COOKIELESS MARKETING Incrementality testing is the cookieless measurement solution. Incrementality testing compares the marketing results between a test group and a control group. Using this method, marketers can easily isolate the affected variables, clearly assess immediate business impact, and formulate data-driven actions to take.REDIRECT
Sign in with Google. or. Don't remember your password? CURIOUS ON DEMAND 2020 Curious brings everything the industry loves about our flagship events, K8 and K in the Park, online in an exciting virtual summit. FACEBOOK CAMPAIGN BUDGET OPTIMIZATION (CBO) ENHANCED WITH Enhanced Campaign Budget Optimizations (CBO) CBO enables Facebook advertisers to maximize the results of their campaigns with ad set level budget optimizations. CBO distributes budgets across ad sets automatically to maximize results for the top performing Ad Sets inreal-time.
INCREMENTALITY VS MTA: THE SINGLE BIGGEST DIFFERENCE YOU Incrementality vs MTA: the biggest difference. Incrementality is supplanting MTA as the industry’s primary measurement approach because it doesn’t rely on cookie tracking. But there’s one other major difference between these two methodologies. There was always one big problem with multi-touch attribution. DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIAL Higher ad prices. Advertising costs (CPCs) have increased by about 5-10% during the pandemic versus the 1% average increase for all commerce advertising (including non-essentials). Consumer hoarding still exists. There has been a sustained volume from the initial ‘stock up’ craze that we saw at the start of the pandemic. DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGH Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid. IMPLEMENTING CREATIVE EXCELLENCE IN GOOGLE SEARCH ADS Andy: Creative Excellence is delivering great ads that match what someone is searching for. On a practical level, there is an optimization approach that drives improved performance for search campaigns and is made up of three components: More ads per ad group (at least 3) Optimized ad rotation. At least 3 extensions per adgroup.
LEVERAGE AMAZON ADVERTISING SHARE OF VOICE ANALYTICS One example of the kind of advanced intelligence that Kenshoo clients can leverage is the Amazon Share of Voice Insights. With this set of analytics, Amazon advertisers can monitor and measure the strength of their brand’s presence on the marketplace with regards tosearch-driven ads.
MASTERING NEGATIVE KEYWORDS: NOT ALL PAID SEARCH CLICKS Mastering Negative Keywords: Not All Paid Search Clicks Are Valuable. Negative keywords are just another part of the paid search marketer’s toolbox but can be extremely effective when used correctly. In today’s post, Kenshoo’s Joe Bernal explains a handy tactic he likes to use called “negative keyword funneling” thatforces the search
MICROSOFT AUDIENCE ADS ARE JUST ONE-CLICK AWAY FOR SEARCH Marketers can continue using a single budget to conveniently manage all campaigns and increase clicks from target audiences. “Microsoft Audience Ads are a great way for marketers to tap into the power of the Microsoft Advertising Graph,” says Crissi Cupak, Kenshoo’s Senior Director of Product. “And with a one-click export fromKenshoo
THE 4 PILLARS OF A TEST-AND-LEARN ORGANIZATION 3. A test-and-learn culture that aligns the team, enforces accountability, invests in process & tools, and drives the desire to maintain a rigorous data-driven standard. 4. A clear vision for the types of strategic & operational objectives to be tackled and how to mitigate cross-functional conflicts. KENSHOO: THE LEADING DIGITAL ADVERTISING TECHNOLOGYRETAILCPGEDUCATIONGAMINGFINANCEMULTI-LOCATION Kenshoo is the digital advertising platform designed to connect marketers and customers for search, social and e-commerce. Learn about our marketing solutions. 10 TIPS FOR AMAZON PRIME DAY 2020 ADVERTISING The best practices and advice shared in this report will not only help you get primed for Prime Day 2020 but are also extremely important considerations for your ongoing Amazon Advertising program throughoutthe year.
KIRK PERRY: SIX THINGS I WOULD HAVE DONE DIFFERENTLY "IF I This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. CURIOUS ON DEMAND 2020 Curious brings everything the industry loves about our flagship events, K8 and K in the Park, online in an exciting virtual summit. DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIALSEE MORE ONKENSHOO.COM
RLSA: WHAT IT IS AND WHY IT MATTERS FOR SEARCH RLSA, which is a fantastically hard to say and remember acronym for Remarketing Lists for Search Ads, is a powerful and yet relatively straight-forward new capability in search marketing.. How RLSA Works. To get started with RLSA, you create an audience, meaning a cohort of website visitors you wish to segment, by putting an AdWords pixel in different parts of your site. INCREMENTALITY VS MTA: THE SINGLE BIGGEST DIFFERENCE YOU Incrementality vs MTA: the biggest difference. Incrementality is supplanting MTA as the industry’s primary measurement approach because it doesn’t rely on cookie tracking. But there’s one other major difference between these two methodologies. There was always one big problem with multi-touch attribution.BEST PRACTICES FOR
4 Basic Terminology goal 1. The business target that bidding aims to achieve 2. Bid strategies can have only one goal 3. Examples: – ROI = 2.5 – Position = 2 MAXIMIZING PAID SEARCH POTENTIAL BY MEASURING MARGINAL ROI Maximizing Paid Search Potential By Measuring Marginal ROI USING KENSHOO TO UNCOVER INVESTMENT OPPORTUNITIES andREDIRECT
Sign in with Google. or. Don't remember your password? KENSHOO: THE LEADING DIGITAL ADVERTISING TECHNOLOGYRETAILCPGEDUCATIONGAMINGFINANCEMULTI-LOCATION Kenshoo is the digital advertising platform designed to connect marketers and customers for search, social and e-commerce. Learn about our marketing solutions. 10 TIPS FOR AMAZON PRIME DAY 2020 ADVERTISING The best practices and advice shared in this report will not only help you get primed for Prime Day 2020 but are also extremely important considerations for your ongoing Amazon Advertising program throughoutthe year.
KIRK PERRY: SIX THINGS I WOULD HAVE DONE DIFFERENTLY "IF I This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. CURIOUS ON DEMAND 2020 Curious brings everything the industry loves about our flagship events, K8 and K in the Park, online in an exciting virtual summit. DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIAL Higher ad prices. Advertising costs (CPCs) have increased by about 5-10% during the pandemic versus the 1% average increase for all commerce advertising (including non-essentials). Consumer hoarding still exists. There has been a sustained volume from the initial ‘stock up’ craze that we saw at the start of the pandemic. KENSHOO LOCAL: SEARCH AND SOCIAL MARKETING Kenshoo Local is the only platform that combines all the features that an enterprise marketing tool can offer, while also focusing on the unique challenges of targeting local CURIOUS ON DEMAND 2020 Curiosity has the power to help marketers challenge the status quo and make game-changing discoveries. When it comes to making data-driven decisions, curiosity pushes us to get to the why behind the whats, towards better outcomes and visionary innovation. INCREMENTALITY VS MTA: THE SINGLE BIGGEST DIFFERENCE YOU Incrementality vs MTA: the biggest difference. Incrementality is supplanting MTA as the industry’s primary measurement approach because it doesn’t rely on cookie tracking. But there’s one other major difference between these two methodologies. There was always one big problem with multi-touch attribution. BEYOND THE BID: KENSHOO'S TOTAL SEARCH INTELLIGENCE REPORT To be successful with SEM, you can no longer simply be great at bidding and ads—it’s about intelligence. Download our latest report Beyond the Bid to learn how to run an intelligent searchprogram.
RLSA: WHAT IT IS AND WHY IT MATTERS FOR SEARCH RLSA, which is a fantastically hard to say and remember acronym for Remarketing Lists for Search Ads, is a powerful and yet relatively straight-forward new capability in search marketing.. How RLSA Works. To get started with RLSA, you create an audience, meaning a cohort of website visitors you wish to segment, by putting an AdWords pixel in different parts of your site. KENSHOO AND WALMART ADVERTISING PARTNERSHIP Kenshoo is the leading e-commerce advertising platform. As the world’s largest retailer, Walmart stores, websites, and mobile apps reach over 90% of US households every week. Kenshoo can help your brand or agency stand out and capture demand on Walmart’s high-traffic properties to reach YOUR consumers across their purchasejourneys.
A/B TESTING FOR PAID SEARCH ADVERTISING: HOW TO DO IT A/B Testing step-by-step. The first step you should take before launching any A/B test is to decide on one success metric and one constraint (if necessary). Common success metrics are revenue, conversions, profit, or clicks. A constraint would be that the metrics directly correspond to a KPI for example; ROAS, CPA, CPC, or spend. WHAT’S GOING TO HAPPEN WITH MULTI-TOUCH ATTRIBUTION IN A MTA was the solution. Multi-touch attribution helped marketers spread the value of the tracked ad exposures to a converting user. Using algorithmic weighting, the $150 conversion value in our example was spread across the exposures to better reflect the combination of ad impressions and clicks that worked together to drive the sale. DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGH Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid. KENSHOO: THE LEADING DIGITAL ADVERTISING TECHNOLOGYRETAILCPGEDUCATIONGAMINGFINANCEMULTI-LOCATION Kenshoo is the digital advertising platform designed to connect marketers and customers for search, social and e-commerce. Learn about our marketing solutions. KIRK PERRY: SIX THINGS I WOULD HAVE DONE DIFFERENTLY "IF IAUTHOR:MICHELLE URWIN
This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. AUTOMATED ACTIONS SAVE MARKETERS TIME Automated Actions Help Marketers Save Time and Manage Campaigns. Kenshoo Automated Actions takes on repetitive tasks and reduces errors. Successful marketers offload recurring tasks that are best-handled by technology—it’s like having extra marketing assistants working for DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIALSEE MORE ONKENSHOO.COM
A/B TESTING FOR PAID SEARCH ADVERTISING: HOW TO DO ITSEE MORE ONKENSHOO.COM
MARKETING MEASUREMENT CHALLENGES WITH ATTRIBUTION Joshua Dreller, Director, Content Marketing @ Kenshoo. March 04, 2019. Marketing measurement challenges. In today’s Monday Morning Metrics, we highlight new research that shows that marketers are no closer to solving the measurement puzzle. The new report, The State of Marketing Measurement, Attribution and Data Management by ClickZ (in DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGH Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid.BEST PRACTICES FOR
4 Basic Terminology goal 1. The business target that bidding aims to achieve 2. Bid strategies can have only one goal 3. Examples: – ROI = 2.5 – Position = 2REDIRECT
Sign in with Google. or. Don't remember your password? MAXIMIZING PAID SEARCH POTENTIAL BY MEASURING MARGINAL ROI Maximizing Paid Search Potential By Measuring Marginal ROI USING KENSHOO TO UNCOVER INVESTMENT OPPORTUNITIES and KENSHOO: THE LEADING DIGITAL ADVERTISING TECHNOLOGYRETAILCPGEDUCATIONGAMINGFINANCEMULTI-LOCATION Kenshoo is the digital advertising platform designed to connect marketers and customers for search, social and e-commerce. Learn about our marketing solutions. KIRK PERRY: SIX THINGS I WOULD HAVE DONE DIFFERENTLY "IF IAUTHOR:MICHELLE URWIN
This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. AUTOMATED ACTIONS SAVE MARKETERS TIME Automated Actions Help Marketers Save Time and Manage Campaigns. Kenshoo Automated Actions takes on repetitive tasks and reduces errors. Successful marketers offload recurring tasks that are best-handled by technology—it’s like having extra marketing assistants working for DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIALSEE MORE ONKENSHOO.COM
A/B TESTING FOR PAID SEARCH ADVERTISING: HOW TO DO ITSEE MORE ONKENSHOO.COM
MARKETING MEASUREMENT CHALLENGES WITH ATTRIBUTION Joshua Dreller, Director, Content Marketing @ Kenshoo. March 04, 2019. Marketing measurement challenges. In today’s Monday Morning Metrics, we highlight new research that shows that marketers are no closer to solving the measurement puzzle. The new report, The State of Marketing Measurement, Attribution and Data Management by ClickZ (in DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGH Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid.BEST PRACTICES FOR
4 Basic Terminology goal 1. The business target that bidding aims to achieve 2. Bid strategies can have only one goal 3. Examples: – ROI = 2.5 – Position = 2REDIRECT
Sign in with Google. or. Don't remember your password? MAXIMIZING PAID SEARCH POTENTIAL BY MEASURING MARGINAL ROI Maximizing Paid Search Potential By Measuring Marginal ROI USING KENSHOO TO UNCOVER INVESTMENT OPPORTUNITIES and KENSHOO ECOMMERCE: SCALE YOUR ECOMMERCE MARKETING Background. Wavemaker is a global advertising agency that delivers transformative solutions for the world’s largest brands. Driving ecommerce success through channels including Amazon, Walmart, and Target, is amongst Wavemaker’s fastest growing areas of expertise. THE POST-ATTRIBUTION ERA: TRANSITION TO COOKIELESS The Post-Attribution Era Has Begun: How to Transition Your Org to Cookieless Marketing Measurement. John Pullen, Head of Strategy, Impact Navigator @ Kenshoo. January 27, 2021. Let’s face it—change is hard! And the deeper the change, the harder it is. Last year, I spoke to countless marketers about the upcoming consumer data privacychanges
DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIAL Higher ad prices. Advertising costs (CPCs) have increased by about 5-10% during the pandemic versus the 1% average increase for all commerce advertising (including non-essentials). Consumer hoarding still exists. There has been a sustained volume from the initial ‘stock up’ craze that we saw at the start of the pandemic. INCREMENTALITY VS MTA: THE SINGLE BIGGEST DIFFERENCE YOU Incrementality vs MTA: the biggest difference. Incrementality is supplanting MTA as the industry’s primary measurement approach because it doesn’t rely on cookie tracking. But there’s one other major difference between these two methodologies. There was always one big problem with multi-touch attribution. WHAT’S GOING TO HAPPEN WITH MULTI-TOUCH ATTRIBUTION IN A MTA was the solution. Multi-touch attribution helped marketers spread the value of the tracked ad exposures to a converting user. Using algorithmic weighting, the $150 conversion value in our example was spread across the exposures to better reflect the combination of ad impressions and clicks that worked together to drive the sale. FACEBOOK CAMPAIGN BUDGET OPTIMIZATION (CBO) ENHANCED WITH Enhanced Campaign Budget Optimizations (CBO) CBO enables Facebook advertisers to maximize the results of their campaigns with ad set level budget optimizations. CBO distributes budgets across ad sets automatically to maximize results for the top performing Ad Sets inreal-time.
6 SEARCH ENGINE MARKETING TRENDS IN 2020 But back in the early days of search engine marketing, at least all SEM experts had to contend with were desktop search engines. The rise of smartphones, and more recently, voice assistants has forever changed the ways in which we search, and businesses that ignore up-and-coming search trends could be sacrificing top spots on the search engine results pages (SERPs) of the future. INCREMENTALITY TESTING IS NEEDED FOR COOKIELESS MARKETING Incrementality testing is the cookieless measurement solution. Incrementality testing compares the marketing results between a test group and a control group. Using this method, marketers can easily isolate the affected variables, clearly assess immediate business impact, and formulate data-driven actions to take. MASTERING NEGATIVE KEYWORDS: NOT ALL PAID SEARCH CLICKS Mastering Negative Keywords: Not All Paid Search Clicks Are Valuable. Negative keywords are just another part of the paid search marketer’s toolbox but can be extremely effective when used correctly. In today’s post, Kenshoo’s Joe Bernal explains a handy tactic he likes to use called “negative keyword funneling” thatforces the search
LEVERAGE AMAZON ADVERTISING SHARE OF VOICE ANALYTICS One example of the kind of advanced intelligence that Kenshoo clients can leverage is the Amazon Share of Voice Insights. With this set of analytics, Amazon advertisers can monitor and measure the strength of their brand’s presence on the marketplace with regards tosearch-driven ads.
KENSHOO: THE LEADING DIGITAL ADVERTISING TECHNOLOGYRETAILCPGEDUCATIONGAMINGFINANCEMULTI-LOCATION Kenshoo is the digital advertising platform designed to connect marketers and customers for search, social and e-commerce. Learn about our marketing solutions. AUTOMATED ACTIONS SAVE MARKETERS TIME Automated Actions Help Marketers Save Time and Manage Campaigns. Kenshoo Automated Actions takes on repetitive tasks and reduces errors. Successful marketers offload recurring tasks that are best-handled by technology—it’s like having extra marketing assistants working for KIRK PERRY: SIX THINGS I WOULD HAVE DONE DIFFERENTLY "IF IKIRK PERRY GOOGLE SALARYKIRK PERRY RILEYKIRK PERRY MDKIRK PERRY GOOGLE This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIALSEE MORE ON KENSHOO.COMESSENTIAL VS NON ESSENTIAL BUSINESSESSENTIAL VS NON ESSENTIAL EMPLOYEESESSENTIAL VS NON ESSENTIAL TRAVELESSENTIAL AND NON ESSENTIAL QUESTIONSNON ESSENTIAL VS ESSENTIAL BUSINESSESNON ESSENTIALVS ESSENTIAL CLAUSE
INCREMENTALITY VS MTA: THE SINGLE BIGGEST DIFFERENCE YOU Incrementality vs MTA: the biggest difference. Incrementality is supplanting MTA as the industry’s primary measurement approach because it doesn’t rely on cookie tracking. But there’s one other major difference between these two methodologies. There was always one big problem with multi-touch attribution. A/B TESTING FOR PAID SEARCH ADVERTISING: HOW TO DO ITSEE MORE ONKENSHOO.COM
MARKETING MEASUREMENT CHALLENGES WITH ATTRIBUTION Joshua Dreller, Director, Content Marketing @ Kenshoo. March 04, 2019. Marketing measurement challenges. In today’s Monday Morning Metrics, we highlight new research that shows that marketers are no closer to solving the measurement puzzle. The new report, The State of Marketing Measurement, Attribution and Data Management by ClickZ (in DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGHDATA DRIVEN DECISION MAKING EXAMPLESDATA DRIVEN DECISION MAKING MODELDATA DRIVEN DECISION MAKING PROCESSDATA DRIVEN DECISION MAKING TOOLSDATA BASED DECISION MAKING EXAMPLEDATA BASED DECISION MAKING PROCESS Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid.REDIRECT
Sign in with Google. or. Don't remember your password? MAXIMIZING PAID SEARCH POTENTIAL BY MEASURING MARGINAL ROI Maximizing Paid Search Potential By Measuring Marginal ROI USING KENSHOO TO UNCOVER INVESTMENT OPPORTUNITIES and KENSHOO: THE LEADING DIGITAL ADVERTISING TECHNOLOGYRETAILCPGEDUCATIONGAMINGFINANCEMULTI-LOCATION Kenshoo is the digital advertising platform designed to connect marketers and customers for search, social and e-commerce. Learn about our marketing solutions. AUTOMATED ACTIONS SAVE MARKETERS TIME Automated Actions Help Marketers Save Time and Manage Campaigns. Kenshoo Automated Actions takes on repetitive tasks and reduces errors. Successful marketers offload recurring tasks that are best-handled by technology—it’s like having extra marketing assistants working for KIRK PERRY: SIX THINGS I WOULD HAVE DONE DIFFERENTLY "IF IKIRK PERRY GOOGLE SALARYKIRK PERRY RILEYKIRK PERRY MDKIRK PERRY GOOGLE This is a famous quote from hockey legend, Wayne Gretzky when asked how he was able to become so great. Kirk Perry explains that Gretzky said that if you just rely on your speed and strength someone will always come along who is faster or stronger. Someone can always beat you. But, if you’re always adapting then you can stay ahead. DIGITAL RETAIL ANALYTICS: ESSENTIAL VS NON-ESSENTIALSEE MORE ON KENSHOO.COMESSENTIAL VS NON ESSENTIAL BUSINESSESSENTIAL VS NON ESSENTIAL EMPLOYEESESSENTIAL VS NON ESSENTIAL TRAVELESSENTIAL AND NON ESSENTIAL QUESTIONSNON ESSENTIAL VS ESSENTIAL BUSINESSESNON ESSENTIALVS ESSENTIAL CLAUSE
INCREMENTALITY VS MTA: THE SINGLE BIGGEST DIFFERENCE YOU Incrementality vs MTA: the biggest difference. Incrementality is supplanting MTA as the industry’s primary measurement approach because it doesn’t rely on cookie tracking. But there’s one other major difference between these two methodologies. There was always one big problem with multi-touch attribution. A/B TESTING FOR PAID SEARCH ADVERTISING: HOW TO DO ITSEE MORE ONKENSHOO.COM
MARKETING MEASUREMENT CHALLENGES WITH ATTRIBUTION Joshua Dreller, Director, Content Marketing @ Kenshoo. March 04, 2019. Marketing measurement challenges. In today’s Monday Morning Metrics, we highlight new research that shows that marketers are no closer to solving the measurement puzzle. The new report, The State of Marketing Measurement, Attribution and Data Management by ClickZ (in DATA-DRIVEN DECISION MAKING: BETTER MARKETING THROUGHDATA DRIVEN DECISION MAKING EXAMPLESDATA DRIVEN DECISION MAKING MODELDATA DRIVEN DECISION MAKING PROCESSDATA DRIVEN DECISION MAKING TOOLSDATA BASED DECISION MAKING EXAMPLEDATA BASED DECISION MAKING PROCESS Data-driven decision making is the gold standard in marketing. Whether that’s strategic at the top such as annual budget allocation or tactical at the day-to-day level for optimizing keyword bids or social ad targeting, without some sort of evidence-based choice, a decision is deemed to be opinion-based—and inherently less valid.REDIRECT
Sign in with Google. or. Don't remember your password? MAXIMIZING PAID SEARCH POTENTIAL BY MEASURING MARGINAL ROI Maximizing Paid Search Potential By Measuring Marginal ROI USING KENSHOO TO UNCOVER INVESTMENT OPPORTUNITIES and KENSHOO: CPG DIGITAL MARKETING SOFTWARE Kenshoo is the leading global marketing solution for managing, automating, and optimizing CPG digital marketing campaigns at scale. Request a demo today. MEET OUR EXECUTIVE MANAGEMENT TEAM Yoav is Co-Founder, Chief Executive Officer, and Chairman of the Board at Kenshoo. As the founder of several startups around the globe in the area of Internet and mobile applications and former manager of ECI Thailand, Yoav brings more than 20 years of product, marketing and business management to KENSHOO LOCAL: SEARCH AND SOCIAL MARKETING Kenshoo Local is the only platform that combines all the features that an enterprise marketing tool can offer, while also focusing on the unique challenges of targeting local THE POST-ATTRIBUTION ERA: TRANSITION TO COOKIELESS The Post-Attribution Era Has Begun: How to Transition Your Org to Cookieless Marketing Measurement. John Pullen, Head of Strategy, Impact Navigator @ Kenshoo. January 27, 2021. Let’s face it—change is hard! And the deeper the change, the harder it is. Last year, I spoke to countless marketers about the upcoming consumer data privacychanges
SIGNAL ENHANCEMENT: STOP OPTIMIZING PAID SEARCH VIA Kenshoo’s new Signal Enhancement functionality is focused on getting rid of proxy optimization and transferring the right data into Google Search Ads so that clients can let Smart Bidding optimize their campaigns using the right data. For example, an education client might want to optimize via custom metrics or a blend of conversions using INCREMENTALITY VS MTA: THE SINGLE BIGGEST DIFFERENCE YOU Incrementality vs MTA: the biggest difference. Incrementality is supplanting MTA as the industry’s primary measurement approach because it doesn’t rely on cookie tracking. But there’s one other major difference between these two methodologies. There was always one big problem with multi-touch attribution. CPG DATA ANALYTICS & INSIGHTS CPG Data Gap #1: The rapid rise of consumer buying behavior to online A recent study from Cleveland Research found that manufacturers expect ecommerce to reach 21% of their US retail sales in 2021. Ecommerce is worth $4.5 billion in sales to the world’s biggest CPG advertiser—Procter & Gamble—which is 6% of its sales today, but expects that figure to jump to $10 billion in 2021 and WHAT’S GOING TO HAPPEN WITH MULTI-TOUCH ATTRIBUTION IN A MTA was the solution. Multi-touch attribution helped marketers spread the value of the tracked ad exposures to a converting user. Using algorithmic weighting, the $150 conversion value in our example was spread across the exposures to better reflect the combination of ad impressions and clicks that worked together to drive the sale. AMAZON ADVERTISING STRATEGY & METHODS Amazon advertising strategies 101: master the paid ads. The first step to creating a killer Amazon advertising strategy is understanding exactly what constitutes an Amazon ad. Amazon sells ads based on the pay-per-click (PPC) model, meaning your business will not be charged for an ad until a customer clicks on it.REDIRECT
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“Partnering with Kenshoo to help design an elegant technology solution to an obstacle our teams have experienced, has further opened the door to more efficiently manage Amazon Marketing Services buys…and with Kenshoo’s searchand social data as a gauge, potential visibility with this new solution is undeniable.” Clint Armstrong, Senior Partner | Group Director | Search & Social "Kenshoo's bidding technology enable Gusto to beat our paid search revenue targets. Given the increase in performance post-Kenshoo, everyone is very excited about the future of our paid search program. As an added benefit, we significantly reduced the amount of time spent on paid search each week!" Adam Treboutat, Performance Marketing at Gusto "Thanks to Kenshoo, our team was able to turn 15 hours of work into 15minutes!"
Erin Ballard, Search & Ecommerce Partner | Wavemaker “Bid Multipliers helped us tackle business needs and data discrepancies in a way that led to a significant increase inprofits”
Shay Rubinek, Sr. User Acquisition Manager - Natural Intelligence “Partnering with Kenshoo to help design an elegant technology solution to an obstacle our teams have experienced, has further opened the door to more efficiently manage Amazon Marketing Services buys…and with Kenshoo’s searchand social data as a gauge, potential visibility with this new solution is undeniable.” Clint Armstrong, Senior Partner | Group Director | Search & Social "Kenshoo's bidding technology enable Gusto to beat our paid search revenue targets. Given the increase in performance post-Kenshoo, everyone is very excited about the future of our paid search program. As an added benefit, we significantly reduced the amount of time spent on paid search each week!" Adam Treboutat, Performance Marketing at Gusto SUCCESS WITH KENSHOO Rakuten Marketing Surfs up the ROAS for O’Neill with KenshooOptimization
Fashion-forward Amaro finds success with Kenshoo Social Leading CPG Brand Doubles Revenue on Amazon Prime Day with Wavemaker &Kenshoo Ecommerce
Pixel Federation sees lift in ROI leveraging Kenshoo Apps during the Facebook Playable ads beta More Case StudiesFROM OUR BLOG
Jerome Crochat 13 April, 2020 CAN “TEST & LEARN” GUIDE MARKETERS THROUGH A CRISIS? IT’S THE ONLY THING THAT WILL. In a normal April, most marketers would agree that taking a test & learn approach to build actionable...Learn More
Chris "Coz" Costello 09 April, 2020 MARKETING IN A CRISIS: APP ADVERTISING Note to readers: This is the fifth in a series of posts offering some guidance for marketers during this global...Learn More
Lior Feldman 08 April, 2020 FEATURE FOCUS: KENSHOO EXPERIMENTS HELPS DATA-DRIVEN SEARCH MARKETERSTO TEST & LEARN
Being data-driven in decision-making is the expectation for most marketing teams today. Yet it only goes so... Learn More View All Articles KENSHOO INDUSTRY LEADING SCALE1 Million+
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