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GROW YOUR BUSINESS AND BRAND Partner with Kameloon and power your business and brand by harnessing Kameleoon’s easy-to-use and powerful A/B testing and personalization platform and participating in our original research and customer-firstevents.
COMPLIANCE-HEAVY INDUSTRIES AND SUCCESSFUL A/B TESTING 1 A/B testing and personalization does not require using personally identifiable data (PII). Every business has an ever-increasing range and volume of data about their customers and website visitors. Some of this is personally identifiable information (PII) which is clearly subject to tight compliance rules. MARKETING SEGMENTATION: CRITERIA, METHODS, APPLICATIONSSEGMENTATION CRITERIA DEFINITIONSEGMENTATION CRITERIA USED IN IDENTIFICATIONDIFFERENTIATION AND SEGMENTATION IN EMPLOY…FOUR CRITERIA FOR MARKET SEGMENTATION Marketing segmentation: criteria, methods, applications, and examples. Reading time. 14 min. Author. Lauréline Saux. Laureline is Content Manager and is in charge of Kameleoon's content. She writes on best practice within A/B testing and personalization, based on in-depth analysis of the latest digital trends and conversations withKameleoon's
KAMELEOON : A/B TESTING ET PERSONNALISATION IATRANSLATE THIS PAGE A/B testing A/B testez en continu pour offrir la meilleure expérience utilisateur sur tous vos canaux. Full Stack Approfondissez vos stratégies d'A/B testing et de personnalisation. Personnalisation Personnalisez l'expérience de vos visiteurs en fonction de leurs comportements avec l'IA. QU'EST-CE QUE LA PERSONNALISATION A/B testing A/B testez en continu pour offrir la meilleure expérience utilisateur sur tous vos canaux. Full Stack Approfondissez vos stratégies d'A/B testing et de personnalisation. Personnalisation Personnalisez l'expérience de vos visiteurs en fonction de leurs comportements avec l'IA.KAMELEOON
Kameleoon
KAMELEOON DEVELOPER DOCUMENTATION Advanced Implementation Guide Learn all there is to know about the Kameleoon implementation process. Software Development Kits (SDKs) Run server-side experiments on your back-end, or on native mobile applications. Server-side Considerations Be aware of the challenges and issues you may encounter when implementing your campaigns on theserver-side.
SEGMENTATION MARKETING : CRITÈRES, MÉTHODES, …TRANSLATE THIS PAGE La segmentation démographique est la plus couramment utilisée puisqu’elle s’appuie sur des critères que l’ont peut collecter facilement et qui permettent de cibler rapidement un marché potentiel. On prend en compte le genre, l’âge, la nationalité, le niveau d’étude, la profession, les revenus ou encore la situationfamiliale.
SWIFT SDK - KAMELEOON DEVELOPER DOCUMENTATION Additional configuration. A .plist configuration file can also be used to customize the SDK behavior. A sample configuration file can be obtained here.This file should be installed in the root directory of your Xcode project, and should be named exactly kameleoon-client-swift.plist.With the current version of the Swift SDK, those are the available keys: A/B TESTING PLATFORM AND AI-DRIVEN PERSONALIZATION A Unique Platform. Activate your visitor data through a single platform for creating your A/B test and personalization experiences. Powerful AI Engine. Kameleoon’s AI observes visitor behavior, draws correlations between visitors and measures their conversion probability in real-time. Ease of Use. Kameleoon lets you get up andrunning
GROW YOUR BUSINESS AND BRAND Partner with Kameloon and power your business and brand by harnessing Kameleoon’s easy-to-use and powerful A/B testing and personalization platform and participating in our original research and customer-firstevents.
COMPLIANCE-HEAVY INDUSTRIES AND SUCCESSFUL A/B TESTING 1 A/B testing and personalization does not require using personally identifiable data (PII). Every business has an ever-increasing range and volume of data about their customers and website visitors. Some of this is personally identifiable information (PII) which is clearly subject to tight compliance rules. MARKETING SEGMENTATION: CRITERIA, METHODS, APPLICATIONSSEGMENTATION CRITERIA DEFINITIONSEGMENTATION CRITERIA USED IN IDENTIFICATIONDIFFERENTIATION AND SEGMENTATION IN EMPLOY…FOUR CRITERIA FOR MARKET SEGMENTATION Marketing segmentation: criteria, methods, applications, and examples. Reading time. 14 min. Author. Lauréline Saux. Laureline is Content Manager and is in charge of Kameleoon's content. She writes on best practice within A/B testing and personalization, based on in-depth analysis of the latest digital trends and conversations withKameleoon's
KAMELEOON : A/B TESTING ET PERSONNALISATION IATRANSLATE THIS PAGE A/B testing A/B testez en continu pour offrir la meilleure expérience utilisateur sur tous vos canaux. Full Stack Approfondissez vos stratégies d'A/B testing et de personnalisation. Personnalisation Personnalisez l'expérience de vos visiteurs en fonction de leurs comportements avec l'IA. QU'EST-CE QUE LA PERSONNALISATION A/B testing A/B testez en continu pour offrir la meilleure expérience utilisateur sur tous vos canaux. Full Stack Approfondissez vos stratégies d'A/B testing et de personnalisation. Personnalisation Personnalisez l'expérience de vos visiteurs en fonction de leurs comportements avec l'IA.KAMELEOON
Kameleoon
KAMELEOON DEVELOPER DOCUMENTATION Advanced Implementation Guide Learn all there is to know about the Kameleoon implementation process. Software Development Kits (SDKs) Run server-side experiments on your back-end, or on native mobile applications. Server-side Considerations Be aware of the challenges and issues you may encounter when implementing your campaigns on theserver-side.
SEGMENTATION MARKETING : CRITÈRES, MÉTHODES, …TRANSLATE THIS PAGE La segmentation démographique est la plus couramment utilisée puisqu’elle s’appuie sur des critères que l’ont peut collecter facilement et qui permettent de cibler rapidement un marché potentiel. On prend en compte le genre, l’âge, la nationalité, le niveau d’étude, la profession, les revenus ou encore la situationfamiliale.
SWIFT SDK - KAMELEOON DEVELOPER DOCUMENTATION Additional configuration. A .plist configuration file can also be used to customize the SDK behavior. A sample configuration file can be obtained here.This file should be installed in the root directory of your Xcode project, and should be named exactly kameleoon-client-swift.plist.With the current version of the Swift SDK, those are the available keys: ABOUT US | KAMELEOON Kameleoon is a personalization technology platform for real-time omnichannel optimization and conversion. With features including A/B testing, user segmentation, customer behavior tracking and real-time data, Kameleoon helps businesses to increase online conversions and maximize revenue. Kameleoon allows businesses to personalize theiruser
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A/B testing Continuous A/B testing to provide the best user experience across all channels. Full Stack Deepen your experimentation and personalization strategy. Personalization Personalize the experience by better understanding your visitors with AI. KAMELEOON : A/B TESTING ET PERSONNALISATION IATRANSLATE THIS PAGE A/B testing A/B testez en continu pour offrir la meilleure expérience utilisateur sur tous vos canaux. Full Stack Approfondissez vos stratégies d'A/B testing et de personnalisation. Personnalisation Personnalisez l'expérience de vos visiteurs en fonction de leurs comportements avec l'IA. WE MAKE IT EASY TO TEST AND PERSONALIZE DIGITAL The Kameleoon platform enables you to create and deliver experiments on all devices (mobile, desktop, tablet), regardless of the channel used by your visitors (mobile web, website, iOS or Android app). The platform is multi-site and multi-domain, so you can work in several environments and run multi-page tests regardless of the domainvisited.
DOS AND DON'TS OF OUTSOURCING A/B TEST DEVELOPMENT A/B testing Continuous A/B testing to provide the best user experience across all channels. Full Stack Deepen your experimentation and personalization strategy. Personalization Personalize the experience by better understanding your visitors with AI.KAMELEOON
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WARNING! IS THE WORLD SABOTAGING YOUR A/B TESTS? A/B Testing is great, but if we're being honest, it’s pretty easy to screw up. You have to create a rigorous process, learn how to formulate hypothesis, analyze data, know when it’s safe to stop a test or not, understand a bit of statistics.KAMELEOON
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Making Conversions Happen AI-driven personalization and A/B testing platform for conversion-first digital product owners and marketers.Start now
CREATE TRULY INDIVIDUAL DIGITAL EXPERIENCES We help you quickly and automatically tailor your website and wider digital experience to the needs of each and every one of your visitors. Learn from their behavior and personalize your offers, interactions, navigation, content and messages on all channels.A/B TESTING
WITH EXPERIMENTATION Improve the user experience for all. Base your UX decisions on reliable data to offer your visitors an exceptional experience.More on A/B testing
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Offer personalized experiences to manually defined target segments. More on segmentation WITH AI PERSONALIZATION Trigger individualized experiences based on each visitor’s conversion probability, calculated in real-time. More on AI personalization As an agency we’re always looking for like-minded partners that can help us deliver for our clients. We are always experimenting when it comes to technology, and Kameleoon impressed us when we tested the platform, scoring at the top of our internal benchmarks. The company has a strong track record in France and Germany, delivering value to big brands that are similar to our clients in size and approach. So we feel it is proven in the market.Stephen Pavlovich
CEO of Conversion.com USE AI TO PREDICT YOUR VISITORS’ INTENTION IN REAL-TIME AND DRIVE TRANSFORMATIONAL REVENUE GROWTH The human brain can't predict if a visitor will convert or not - there are simply too many variables involved. This is why we use machine learning to determine conversion intent in real-time through the Kameleoon Conversion Score™. This information is priceless for yourdigital marketing.
Kameleoon lets you differentiate between those visitors (identified or anonymous) who need convincing and those just passing through. You can then automatically trigger the right actions to increase conversions, from purchase or subscription to lead generation. Read our conversion stories The Kameleoon platform lets us optimize the impact of our promotions and our commercial messages using algorithms that identify the optimal target for each action and triggers actions at the right time. On average, Kameleoon multiplies the ROI of our promotional campaignsthree-fold.
Simon Berthet-Bondet Head of Search and MerchandisingWHY KAMELEOON
A UNIQUE PLATFORM
Activate your visitor data through a single platform for creating your A/B test and personalization experiences.POWERFUL AI ENGINE
Kameleoon’s AI observes visitor behavior, draws correlations between visitors and measures their conversion probability inreal-time.
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Kameleoon is 100% open to your wider technology stack. Kameleoon integrates natively with your data ecosystem and the entire data model is accessible through APIs on the JavaScript client or server side. DATA SECURITY AND CONFIDENTIALITY We constantly develop our platform to ensure that the security of your data and privacy are protected. Success Story PersonalizationToyota
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