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PODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a BUILT-IN SOCIAL RESOURCES Audiobook Resources This page includes resources mentioned in the audio version of the book Built-In Social: Essential Social Marketing Practices for Every Small Business, published by Audible. Click to Tweet this Page Appendix for Built-In Social – The Audiobook WEB PAGE FOR THIS BOOK Go to www.builtinsocial.com for additional DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a BUILT-IN SOCIAL RESOURCES Audiobook Resources This page includes resources mentioned in the audio version of the book Built-In Social: Essential Social Marketing Practices for Every Small Business, published by Audible. Click to Tweet this Page Appendix for Built-In Social – The Audiobook WEB PAGE FOR THIS BOOK Go to www.builtinsocial.com for additional DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that ABOUT - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Practical Small Business Experience In addition to understanding how social media works, I understand how business works – especially small business. I speak the language and understand their challenges – what it is like to meet budgets, cover a weekly payroll, work in highly competitive situations, and to not only go out and get new RESOURCES - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND These are my favorite digital marketing tools. This is a curated list of resources that I personally use and pay for, and therefore can recommend with full confidence. Over time I will be adding more resources, so please bookmark this page and check back often. Disclosure: Please note that some of the links below are affiliate links. This means I will make a small commission if you decide toBUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why CONTACT US - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Have a question? Looking to work with Jeff? Here’s where you can get help. Use the contact form below, but first consider the following to help focus your inquiry. Speaking and Training Jeff regularly brings his business experience to small business audiences as a keynote speaker and trainer. If NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
SUCCESS ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA lastweek.
TECHNOLOGY ARCHIVES
According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your business so that you can invest more time working on it.TRENDS ARCHIVES
A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5. COACHING AND CONSULTING Does This Describe You? There are three groups that I work with as a consultant, coach, and professional speaker. If one of these describes you, we should get to know each other. 1. You are a Small Business To be more specific, I typically work with small businesses in mainstreamindustries such
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes aTRENDS ARCHIVES
A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes aTRENDS ARCHIVES
A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! RESOURCES - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND These are my favorite digital marketing tools. This is a curated list of resources that I personally use and pay for, and therefore can recommend with full confidence. Over time I will be adding more resources, so please bookmark this page and check back often. Disclosure: Please note that some of the links below are affiliate links. This means I will make a small commission if you decide toBUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is whySUCCESS ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA lastweek.
SELLING ARCHIVES
According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in yourSOCIAL MEDIA
Every Small Business is now a Media Company Traditional marketing is something that is done to increase brand awareness and bring in more business. While social media marketing can accomplish similar objectives, it is much more than that. Social Media is A Business Responsibility Unlike traditional marketing, social media channels concurrently serve the needs of DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. COACHING AND CONSULTING Does This Describe You? There are three groups that I work with as a consultant, coach, and professional speaker. If one of these describes you, we should get to know each other. 1. You are a Small Business To be more specific, I typically work with small businesses in mainstreamindustries such
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy.SUCCESS ARCHIVES
This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your business so that you can invest more time working on it. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Check out this interview and go to Media Page tab ABOVE to access press coverage and how to INTERVIEW JEFF for your blog, podcast, or show. From Our Official Press Release. As consumers move online in greater numbers, their collective voice will create disruption in every community, business sector, and industry.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
TRENDS ARCHIVES
A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your business so that you can invest more time working on it. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Check out this interview and go to Media Page tab ABOVE to access press coverage and how to INTERVIEW JEFF for your blog, podcast, or show. From Our Official Press Release. As consumers move online in greater numbers, their collective voice will create disruption in every community, business sector, and industry.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 66 of This Old New Business weekly business podcast with Jeff Korhan. Mark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
TRENDS ARCHIVES
A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience thatABOUT JEFF KORHAN
Jeff Korhan Bio. Jeff Korhan is the host of two podcast shows, the bestselling author of Built-In Social, and the founder of Landscape Digital Institute.. He was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Business of the Year during his two decades of ownership. RESOURCES - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND These are my favorite digital marketing tools. This is a curated list of resources that I personally use and pay for, and therefore can recommend with full confidence. Over time I will be adding more resources, so please bookmark this page and check back often. Disclosure: Please note that some of the links below are affiliate links. This means I will make a small commission if you decide toTECHNOLOGY ARCHIVES
According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your business so that you can invest more time working on it.SUCCESS ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA lastweek.
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. COACHING AND CONSULTING Does This Describe You? There are three groups that I work with as a consultant, coach, and professional speaker. If one of these describes you, we should get to know each other. 1. You are a Small Business To be more specific, I typically work with small businesses in mainstreamindustries such
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience thatSUCCESS ARCHIVES
This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).SELLING ARCHIVES
We have previously discussed the importance of planning both the construction and deconstruction of your content. The idea is that creating great content takes time, so while you are doing that put in a little extra effort to also plan which pieces of it will be shared on, let’s say, Instagram. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! RESOURCES - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND These are my favorite digital marketing tools. This is a curated list of resources that I personally use and pay for, and therefore can recommend with full confidence. Over time I will be adding more resources, so please bookmark this page and check back often. Disclosure: Please note that some of the links below are affiliate links. This means I will make a small commission if you decide toSOCIAL MEDIA
Every Small Business is now a Media Company Traditional marketing is something that is done to increase brand awareness and bring in more business. While social media marketing can accomplish similar objectives, it is much more than that. Social Media is A Business Responsibility Unlike traditional marketing, social media channels concurrently serve the needs ofSELLING ARCHIVES
According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your BUILT-IN SOCIAL RESOURCES Audiobook Resources This page includes resources mentioned in the audio version of the book Built-In Social: Essential Social Marketing Practices for Every Small Business, published by Audible. Click to Tweet this Page Appendix for Built-In Social – The Audiobook WEB PAGE FOR THIS BOOK Go to www.builtinsocial.com for additional DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. COACHING AND CONSULTING Does This Describe You? There are three groups that I work with as a consultant, coach, and professional speaker. If one of these describes you, we should get to know each other. 1. You are a Small Business To be more specific, I typically work with small businesses in mainstreamindustries such
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. SMALL BUSINESS ARCHIVES A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5.SUCCESS ARCHIVES
This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! RESOURCES - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND These are my favorite digital marketing tools. This is a curated list of resources that I personally use and pay for, and therefore can recommend with full confidence. Over time I will be adding more resources, so please bookmark this page and check back often. Disclosure: Please note that some of the links below are affiliate links. This means I will make a small commission if you decide toSOCIAL MEDIA
Every Small Business is now a Media Company Traditional marketing is something that is done to increase brand awareness and bring in more business. While social media marketing can accomplish similar objectives, it is much more than that. Social Media is A Business Responsibility Unlike traditional marketing, social media channels concurrently serve the needs ofSELLING ARCHIVES
According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your BUILT-IN SOCIAL RESOURCES Audiobook Resources This page includes resources mentioned in the audio version of the book Built-In Social: Essential Social Marketing Practices for Every Small Business, published by Audible. Click to Tweet this Page Appendix for Built-In Social – The Audiobook WEB PAGE FOR THIS BOOK Go to www.builtinsocial.com for additional DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. COACHING AND CONSULTING Does This Describe You? There are three groups that I work with as a consultant, coach, and professional speaker. If one of these describes you, we should get to know each other. 1. You are a Small Business To be more specific, I typically work with small businesses in mainstreamindustries such
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. SMALL BUSINESS ARCHIVES A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5.SUCCESS ARCHIVES
This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. AUTHOR AND SPEAKER JEFF KORHAN Author Bio. Jeff Korhan, MBA is the bestselling author of Built-In Social and the founder of Landscape Digital Institute.. Korhan was a Fortune 50 Sales and Marketing Executive for the first decade of his career. He then founded a landscape services company that was twice named Small Business of the Year during its two decades of operation.. Jeff now helps organizations adapt traditionalPODCAST ARCHIVES
Podcast: Play in new window | Download Subscribe: RSS This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT The new one says: collaborate with the customers whose trust you have earned to develop better products and services for them. In Built-In Social, small business marketing expert, Jeff Korhan, provides a practical approach for building your social marketing channel for a connected economy – one that is becoming profoundly social.BUSINESS TRENDS
Discover Relevant Influences Within the Larger Trends It is not at all difficult to spot the larger trends. However, if you can spot the more subtle influences within them, then you can then take the lead to discover what will work best for your business – as opposed to following the crowd. This is why NEWSLETTER - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND Want the best we offer? That’s the purpose of Web Marketing News – our weekly newsletter. It’s really a community of like-minded people that are interested in relevant news for achieving small business success in a digital world. Every week you get a fresh and timely perspective, neatly organized for easy consumption, along withadditional online
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT March 18, 2016 by Jeff Korhan. This is Episode 67 of This Old New Business weekly business podcast with Jeff Korhan. Dr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! RESOURCES - DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND These are my favorite digital marketing tools. This is a curated list of resources that I personally use and pay for, and therefore can recommend with full confidence. Over time I will be adding more resources, so please bookmark this page and check back often. Disclosure: Please note that some of the links below are affiliate links. This means I will make a small commission if you decide toSOCIAL MEDIA
Every Small Business is now a Media Company Traditional marketing is something that is done to increase brand awareness and bring in more business. While social media marketing can accomplish similar objectives, it is much more than that. Social Media is A Business Responsibility Unlike traditional marketing, social media channels concurrently serve the needs ofSELLING ARCHIVES
According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.. This challenge has a solution, and it’s marketing automation. Routine activities can be automated to free you from working in your BUILT-IN SOCIAL RESOURCES Audiobook Resources This page includes resources mentioned in the audio version of the book Built-In Social: Essential Social Marketing Practices for Every Small Business, published by Audible. Click to Tweet this Page Appendix for Built-In Social – The Audiobook WEB PAGE FOR THIS BOOK Go to www.builtinsocial.com for additional DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 60 of This Old New Business weekly business podcast with Jeff Korhan. In this episode you will learn how to grow a loyal community from longtime entrepreneur and former chamber of commerce CEO and repeat guest, Frank Kenny. COACHING AND CONSULTING Does This Describe You? There are three groups that I work with as a consultant, coach, and professional speaker. If one of these describes you, we should get to know each other. 1. You are a Small Business To be more specific, I typically work with small businesses in mainstreamindustries such
DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan. In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy. SMALL BUSINESS ARCHIVES A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links.. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5.SUCCESS ARCHIVES
This is Episode 55 of This Old New Business weekly business podcast with Jeff Korhan. In this episode, listen in as we have an interesting conversation with speaker, author and podcaster Ryan Jenkins about how to better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation). DIGITAL MARKETING KEYNOTE SPEAKER, AUTHOR AND CONSULTANT Starbucks Chairman Howard Schultz is lamenting the erosion of the ‘romance and theatre’ that created the Starbucks experience. I must admit that while it has evidently been on the menu a while, I just noticed their Egg McMuffin-like creation, which along with drive-throughs and automated espresso machines, suggests "fast food" – hardly the experience that* Home
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CUSTOMER EXPERIENCE GAPS FEEL LIKE ENTRAPMENT May 20, 2018 by Jeff Korhan I experienced my first MRI this week. It’s a medical procedure for capturing an accurate picture of what the doctor is looking for inside of your body using magnetic resonanceimaging.
It’s hell for people like me that are afraid of enclosed spaces. You have to lie motionless while you are inserted via a mechanical bed into a giant iron tube containing super powerful magnets. The magnets bang, buzz and whirr while the machine gets that picture. Oh, yeah. And it takes 50 minutes. Who knows where our fears come from – probably childhood, like everything else that seems to have no rational basis. Whatever the source, our mind makes it real. YOUR CUSTOMERS HAVE SIMILAR FEARS. IT’S THE FEELING OF NOT BEING INCONTROL.
_“What happens if this malfunctions?”_ _“Are you sure it will hold up to periods of peak demand?”_ _“Can I expect to recoup our investment when we sell it?”_ Educating buyers throughout their journey with your business is a job that should not be taken lightly. It requires a strategy that gets to the heart of what customers desire… and fear.
Had I known more about the MRI experience in advance I would have beenOK, but I didn’t.
So I freaked.
IT’S THE NOT KNOWING THAT CREATES THAT FEELING OF ENTRAPMENT. This may sound completely irrational, but then you aren’t me. YOU ARE ALSO NOT YOUR CUSTOMER, BUT SOMEHOW YOU HAVE TO BE. You have to plan the customer experience and execute it with empathy. They have to trust you now and for years to come. EMBRACE THEIR IRRATIONAL FEARS OF ENTRAPMENT BECAUSE THEY ARE REAL TOTHEM.
Then set them free with content marketing education,
meaningful website copy, newsletters and social media that solve problems that may only exist in their minds. Help your customers do more of what they want by taking action. And empathy is an action. > _About the Author: Jeff Korhan, MBA, is the author of Built-In > Social and host of This Old New > Business podcast. __He works with owners, marketers and sales teams > to craft and communicate branded customer experiences that sell._ MARKETING AUTOMATION: WHAT YOUR BUSINESS NEEDS TO KNOW February 13, 2017 by Jeff Korhan According to our recent survey,
more than 2/3 of landscaping business owners are primarily responsible for their marketing. This challenge has a solution, and it’s marketing automation. _Routine activities can be automated to free you from working in your business so that you can invest more time working on it._ While there is a learning curve with the technology, THE TRUE CHALLENGE IS TAKING THE TIME TO DESIGN WHAT CAN BE AUTOMATED. In other words, if your business does not have a written process in place for activities like following up on leads or upselling current customers, then clearly, that’s where it needs to start. AUTOMATION FOLLOWS ORGANIZATION _Start thinking in terms of triggers and actions._ The phone rings (trigger) and your team answers (action). The buyer asks for a quote (trigger) and your team dispatches a representative to learn more (action). AUTOMATION FORMULAS: Trigger > Action > Trigger > Action … _Organize everything and automate what you can._ #1. LIST THE ACTIONS What are the actions you want your buyers to take from their first contact with your business? List them, step- by-step. #2. TEST THE SEQUENCE How many of your recent customers have followed those steps? Patterns outside of your ideal flow may suggest disallowing these actions inthe future.
The other option is to create multiple pathways to success. It’s important to be clear about the process steps that are inflexible. Often this involves legal issues or payment terms, but it can include anything in the buyer’s journey.
#3. AUTOMATE WHAT YOU CAN Let’s face it, nowadays a website visit is replacing the telephonecall.
Clicks to your website are triggers. You can use marketing automation to take action on them to send relevant information. And you can tag that interest to segment prospective buyers into categories. As they move through your funnel they will trigger new actions. _Every successful action should trigger another._ Take the time to automate what you can, even if that’s only one stepin your process
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After you nail that give yourself a pat on the back and celebrate. You’ve saved some time! Now look for more ways to automate.BONUS TIP:
Marketing automation gets a bad reputation when it’s used to interrupt people to sell to them. But there’s nothing wrong with selling when it’s done right. _The key is finding ways to use marketing automation to personalize._ For example, a sales transaction could trigger an email that offers an automated booking calendar such as ScheduleOnce that the buyer can use to independently book a time to meet with your company representative to address whatever issues there may be. And that personalization just may trigger new business! > _About the Author: Jeff Korhan, MBA, is the author of Built-In > Social and host of This Old New > Business podcast . __He helps > organizations create exceptional customer experiences that drive > business growth. _ THE MOST SUCCESSFUL CONTENT FORMATS January 10, 2017 by Jeff Korhan A recent study by BuzzSumo reveals the top 6 types of content that attract massive engagement as measured by social shares and incoming links. 1. Practical guides and helpful content 2. In vogue and hot topics 3. Research and insights 4. Case studies 5. Infographics 6. Authoritative industry news Every single one of these content__Share
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Read the full article MARKETING SYSTEMS: HOW GUIDING THE CUSTOMER JOURNEY WITH CONTENT WORKS July 19, 2016 by Jeff Korhan This is Episode 74 of This Old New Business weekly business podcast with Jeff Korhan and John Jantsch. In this episode, we are thrilled to have John Jantsch back on the show to discuss marketing systems. John is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, andalso
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Read the full article AUDIENCE ENGAGEMENT: THE CONTENT SECRET OF THE AUDIENCE OF ONE June 27, 2016 by Jeff Korhan This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris. In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur,__Share
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Read the full article OWNERS MINDSET: GETTING PROGRAMMED FOR CUSTOMER SUCCESS June 14, 2016 by Jeff Korhan This is Episode 72 of This Old New Business weekly business podcast with Jeff Korhan and Chris Brogan. In this episode, Chris Brogan and I continue the conversation we started in Episode 2 on entrepreneurship. If you don’t know Chris Brogan, he has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also__Share
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Read the full article SMALL TOWN MARKETING: WHAT BUSINESSES NEED TO KNOW May 24, 2016 by Jeff Korhan This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff. In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His__Share
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Read the full article CONTENT STRATEGY: TAKEAWAYS FROM SOCIAL MEDIA MARKETING WORLD 2016 April 25, 2016 by Jeff Korhan Content Strategy is Episode 70 of This Old New Business weekly business podcast with Jeff Korhan. Frank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016 hosted in San Diego, CA last week. The key was having astrategy
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Read the full article SMALL BUSINESS PR: HOW TO BUILD RELATIONSHIPS WITH JOURNALISTS April 15, 2016 by Jeff Korhan Small Business PR is Episode 69 of This Old New Business weekly business podcast with Jeff Korhan. Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the leadblogger at Spin
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Read the full article MARKETING SYSTEMS: HOW TO TAKE THE ACTIONS THAT GET RESULTS March 31, 2016 by Jeff Korhan This is Episode 68 of This Old New Business weekly business podcast with Jeff Korhan. David Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and__Share
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CONTENT MARKETING AND SOCIAL MEDIA FOR BUSINESSPOPULAR ARTICLES
CUSTOMER EXPERIENCE GAPS FEEL LIKE ENTRAPMENT May 20, 2018 By Jeff Korhan MARKETING AUTOMATION: WHAT YOUR BUSINESS NEEDS TO KNOW February 13, 2017 By Jeff Korhan THE MOST SUCCESSFUL CONTENT FORMATS January 10, 2017 By Jeff Korhan MARKETING SYSTEMS: HOW GUIDING THE CUSTOMER JOURNEY WITH CONTENT WORKS July 19, 2016 By Jeff Korhan AUDIENCE ENGAGEMENT: THE CONTENT SECRET OF THE AUDIENCE OF ONE June 27, 2016 By Jeff Korhan OWNERS MINDSET: GETTING PROGRAMMED FOR CUSTOMER SUCCESS June 14, 2016 By Jeff Korhan SMALL TOWN MARKETING: WHAT BUSINESSES NEED TO KNOW May 24, 2016 By Jeff Korhan CONTENT STRATEGY: TAKEAWAYS FROM SOCIAL MEDIA MARKETING WORLD 2016 April 25, 2016 By Jeff Korhan SMALL BUSINESS PR: HOW TO BUILD RELATIONSHIPS WITH JOURNALISTS April 15, 2016 By Jeff KorhanFind us on Google+
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