YOUR DIGITAL AGENCY COACH AND MENTOR FOR DIGITAL MARKETINGABOUTPODCASTMASTERMINDWORK WITH ME Entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By refocusing the agency’s vision from an SEO With just a little over two years as the CEO and co-founder of The Influencer Marketing Factory, Alessandro Bogliari and his HOW TO GROW & SCALE A DIGITAL MARKETING AGENCY TO THE NEXT My Story. Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn’t work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. HOW TO START, GROW, SCALE, & SELL YOUR DIGITAL MARKETING How to Calculate and Eliminate Scope Creep to Drive Agency Profitability. As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Agency SETUP THE RIGHT SYSTEMS & STRATEGIES SO YOU CAN GROW YOUR An online training to help you acquire your ideal clients, increase your profit, and grow your agency easier. The Agency Playbook™ is made up of proven systems, strategies, processes, and best practices that you can apply in order to increase your sales, avoid the common AGENCY ACQUISITION MISTAKES: THE #1 MISTAKE TO AVOIDINSURANCE AGENCY ACQUISITIONINSURANCE AGENCY ACQUISITION CHECKLISTINSURANCE AGENCY ACQUISITION DUE DILIGENCEINSURANCE AGENCY ACQUISITION FINANCING Why agencies need to lead with data. The #1 in agency acquisition mistakes to avoid during an agency acquisition. How to structure an agency owner's buyout. ACQUISITION GROWTH AND HOW TO USE IT AS A STRATEGY FORACQUISITION PLAN VS ACQUISITION STRATEGYEXAMPLES OF ACQUISITION STRATEGYACQUISITION STRATEGY FARACQUISITION STRATEGY PLAN TEMPLATEACQUISITION STRATEGY TEMPLATEDOD ACQUISITION STRATEGY EXAMPLE Mike said there are two main reasons he chose to acquire an agency rather than opt for alternative growth strategies.: Client movement was stagnant. The tech industry is known for clients who choose an agency and then sit. There isn’t a lot of movement. If you’re in an industry where there is a shortage of clients, an acquisition is a
great
AGENCY CORE VALUES: HOW TO DEFINE YOURS & SETUP YOUR TEAMMY CORE VALUESBEST COMPANY CORE VALUES Sifting through all the responses were 34 common behaviors, traits and characteristics which was pared down and wordsmithed to 10 core values. Here’s a great video with Zappos CEO, Tony Hsieh where he explains a few of the core values. They are: BONUS PLAN AND THE 5 KEY ELEMENTS OF EFFECTIVE BONUSCONSTRUCTION BONUS STRUCTUREEXECUTIVE BONUS STRUCTURE EXAMPLEMANAGER BONUS STRUCTUREPERFORMANCE BONUS STRUCTURE EXAMPLEQUARTERLY BONUS STRUCTUREQUARTERLY BONUS STRUCTURE CONSTRUCTION 5 key elements of an effective bonus program. Fair —Eliminate resentment between job types or departments by making the bonus programs fair across your company. Simple —make sure it is easy to understand. Meaningful — the employee’s actions must have direct impact on the company results. Objective — no subjective opinions. CREATIVE AGENCY GROWTH AND HOW TO THRIVE AS AN AGENCY Today, I talked to Jeff Goins, founder of GoinsWriter.com and author of several popular books — including Real Artists Don’t Starve — he also teaches online classes. He’s not just a writer. Jeff is a writer that fell in love with marketing. After working at a non-profit for years, Jeff’s writings skills and entrepreneurial spirit led him to a life as an amazing creative. PROFIT-SHARING FOR EMPLOYEES TO INCENTIVIZE YOUR AGENCY TEAM Matt set up an employee profit-sharing based on the ESOP model. ESOP stands for “employee stock ownership plan.”. Basically, it means giving employees stock as an incentive. So, the better the agency performs, the more money the team makes! When your agency’s value increases, their wallets get fatter! Usually, an ESOP involves a vesting
YOUR DIGITAL AGENCY COACH AND MENTOR FOR DIGITAL MARKETINGABOUTPODCASTMASTERMINDWORK WITH ME Entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By refocusing the agency’s vision from an SEO With just a little over two years as the CEO and co-founder of The Influencer Marketing Factory, Alessandro Bogliari and his HOW TO GROW & SCALE A DIGITAL MARKETING AGENCY TO THE NEXT My Story. Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn’t work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. HOW TO START, GROW, SCALE, & SELL YOUR DIGITAL MARKETING How to Calculate and Eliminate Scope Creep to Drive Agency Profitability. As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Agency SETUP THE RIGHT SYSTEMS & STRATEGIES SO YOU CAN GROW YOUR An online training to help you acquire your ideal clients, increase your profit, and grow your agency easier. The Agency Playbook™ is made up of proven systems, strategies, processes, and best practices that you can apply in order to increase your sales, avoid the common AGENCY ACQUISITION MISTAKES: THE #1 MISTAKE TO AVOIDINSURANCE AGENCY ACQUISITIONINSURANCE AGENCY ACQUISITION CHECKLISTINSURANCE AGENCY ACQUISITION DUE DILIGENCEINSURANCE AGENCY ACQUISITION FINANCING Why agencies need to lead with data. The #1 in agency acquisition mistakes to avoid during an agency acquisition. How to structure an agency owner's buyout. ACQUISITION GROWTH AND HOW TO USE IT AS A STRATEGY FORACQUISITION PLAN VS ACQUISITION STRATEGYEXAMPLES OF ACQUISITION STRATEGYACQUISITION STRATEGY FARACQUISITION STRATEGY PLAN TEMPLATEACQUISITION STRATEGY TEMPLATEDOD ACQUISITION STRATEGY EXAMPLE Mike said there are two main reasons he chose to acquire an agency rather than opt for alternative growth strategies.: Client movement was stagnant. The tech industry is known for clients who choose an agency and then sit. There isn’t a lot of movement. If you’re in an industry where there is a shortage of clients, an acquisition is a great
AGENCY CORE VALUES: HOW TO DEFINE YOURS & SETUP YOUR TEAMMY CORE VALUESBEST COMPANY CORE VALUES Sifting through all the responses were 34 common behaviors, traits and characteristics which was pared down and wordsmithed to 10 core values. Here’s a great video with Zappos CEO, Tony Hsieh where he explains a few of the core values. They are: BONUS PLAN AND THE 5 KEY ELEMENTS OF EFFECTIVE BONUSCONSTRUCTION BONUS STRUCTUREEXECUTIVE BONUS STRUCTURE EXAMPLEMANAGER BONUS STRUCTUREPERFORMANCE BONUS STRUCTURE EXAMPLEQUARTERLY BONUS STRUCTUREQUARTERLY BONUS STRUCTURE CONSTRUCTION 5 key elements of an effective bonus program. Fair —Eliminate resentment between job types or departments by making the bonus programs fair across your company. Simple —make sure it is easy to understand. Meaningful — the employee’s actions must have direct impact on the company results. Objective — no subjective opinions. CREATIVE AGENCY GROWTH AND HOW TO THRIVE AS AN AGENCY Today, I talked to Jeff Goins, founder of GoinsWriter.com and author of several popular books — including Real Artists Don’t Starve — he also teaches online classes. He’s not just a writer. Jeff is a writer that fell in love with marketing. After working at a non-profit for years, Jeff’s writings skills and entrepreneurial spirit led him to a life as an amazing creative. PROFIT-SHARING FOR EMPLOYEES TO INCENTIVIZE YOUR AGENCY TEAM Matt set up an employee profit-sharing based on the ESOP model. ESOP stands for “employee stock ownership plan.”. Basically, it means giving employees stock as an incentive. So, the better the agency performs, the more money the team makes! When your agency’s value increases, their wallets get fatter! Usually, an ESOP involves a vesting
HOW TO GROW & SCALE A DIGITAL MARKETING AGENCY TO THE NEXT My Story. Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn’t work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. HOW TO START, GROW, SCALE, & SELL YOUR DIGITAL MARKETING How to Calculate and Eliminate Scope Creep to Drive Agency Profitability. As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Agency HOW TO IMPLEMENT A SUCCESSFUL ROLL-UP STRATEGY FOR YOUR Todd Taskey has over twenty years of experience as a founding investor, board member, and management team of several business ventures. Now, as M&A at Potomac Business Capital, he helps CEO’s and entrepreneurs develop a successful exit strategy by understanding the mid-market investment banking process.Today he joins us to talk about roll-up strategy, the mergers and CONTACT - JASON SWENK If you took some time and went through all the stuff I made for you, you would have officially graduated from Swenk University 🙂 — way BETTER than ‘picking my brain’. And if you still haven’t found what you are looking for, then feel free to hit me up on email. For media inquiries or you would like to hire me to speak, please contact WHAT'S MY DIGITAL AGENCY WORTH TODAY? Would You Like To Know How Much Your. Agency Is Worth. If You Sold It Today? The exact formula I used to sell my Multi-Million dollar Digital Agency. 2 things you can focus on to improve your agency's value. The chart you can use to determine your agency's current valuation.
THE INS AND OUTS OF GOING FROM AGENCY TO SAAS COMPANY If you’re thinking about developing or selling a SaaS product, this is the episode for you. My guest is Ethan Denney, founder and CEO of ConvertFlow.Ethan took his company from a service-oriented digital agency to a product-focused SaaS company. DIGITAL AGENCY ELITE THE ELITE ISN'T FOR EVERYONE. This mastermind is expensive, and you'll have to be ready to invest the time into scaling your agency. If you have an ego and you think you know everything, this is not for you. You’ll be required to show up and share with other members as well as explain what did and didn’t work. IS YOUR DIGITAL AGENCY TEAM EMPOWERED TO MAKE DECISIONS? Is Your Digital Agency Team Empowered to Make Decisions? Today I sat down with Luke Kempski, president and CEO of JPL, a marketing communications agency based out of Harrisburg. Luke started at the agency 30 years ago as a production employee and TOP 11 DIGITAL AGENCY KPIS TO SCALE & EVENTUALLY SELL YOUR Top 11 Digital Agency KPIs to Scale & Eventually Sell Your Agency. Whether you just want to grow your digital agency or are looking to potentially sell it down the line, there are a few numbers you need to know and understand. BURDENED RATE: 4 STEPS TO CALCULATE YOUR AGENCY'S FULLY Employing employees costs more than just the salaries or hourly rate you pay. A business incurs additional costs which includes, non-billable hours, taxes, etc. When I was doing the math, I wasn’t calculating the fully burden cost into the project price or even the hiring decision. The fully burdened cost is the full hourly cost to employ an
YOUR DIGITAL AGENCY COACH AND MENTOR FOR DIGITAL MARKETINGABOUTPODCASTMASTERMINDWORK WITH ME Entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By refocusing the agency’s vision from an SEO With just a little over two years as the CEO and co-founder of The Influencer Marketing Factory, Alessandro Bogliari and his HOW TO GROW & SCALE A DIGITAL MARKETING AGENCY TO THE NEXT My Story. Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn’t work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. HOW TO START, GROW, SCALE, & SELL YOUR DIGITAL MARKETING How to Calculate and Eliminate Scope Creep to Drive Agency Profitability. As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Agency SETUP THE RIGHT SYSTEMS & STRATEGIES SO YOU CAN GROW YOUR An online training to help you acquire your ideal clients, increase your profit, and grow your agency easier. The Agency Playbook™ is made up of proven systems, strategies, processes, and best practices that you can apply in order to increase your sales, avoid the common AGENCY ACQUISITION MISTAKES: THE #1 MISTAKE TO AVOIDINSURANCE AGENCY ACQUISITIONINSURANCE AGENCY ACQUISITION CHECKLISTINSURANCE AGENCY ACQUISITION DUE DILIGENCEINSURANCE AGENCY ACQUISITION FINANCING Why agencies need to lead with data. The #1 in agency acquisition mistakes to avoid during an agency acquisition. How to structure an agency owner's buyout. ACQUISITION GROWTH AND HOW TO USE IT AS A STRATEGY FORACQUISITION PLAN VS ACQUISITION STRATEGYEXAMPLES OF ACQUISITION STRATEGYACQUISITION STRATEGY FARACQUISITION STRATEGY PLAN TEMPLATEACQUISITION STRATEGY TEMPLATEDOD ACQUISITION STRATEGY EXAMPLE Mike said there are two main reasons he chose to acquire an agency rather than opt for alternative growth strategies.: Client movement was stagnant. The tech industry is known for clients who choose an agency and then sit. There isn’t a lot of movement. If you’re in an industry where there is a shortage of clients, an acquisition is a great
AGENCY CORE VALUES: HOW TO DEFINE YOURS & SETUP YOUR TEAMMY CORE VALUESBEST COMPANY CORE VALUES Sifting through all the responses were 34 common behaviors, traits and characteristics which was pared down and wordsmithed to 10 core values. Here’s a great video with Zappos CEO, Tony Hsieh where he explains a few of the core values. They are: BONUS PLAN AND THE 5 KEY ELEMENTS OF EFFECTIVE BONUSCONSTRUCTION BONUS STRUCTUREEXECUTIVE BONUS STRUCTURE EXAMPLEMANAGER BONUS STRUCTUREPERFORMANCE BONUS STRUCTURE EXAMPLEQUARTERLY BONUS STRUCTUREQUARTERLY BONUS STRUCTURE CONSTRUCTION 5 key elements of an effective bonus program. Fair —Eliminate resentment between job types or departments by making the bonus programs fair across your company. Simple —make sure it is easy to understand. Meaningful — the employee’s actions must have direct impact on the company results. Objective — no subjective opinions. CREATIVE AGENCY GROWTH AND HOW TO THRIVE AS AN AGENCY Today, I talked to Jeff Goins, founder of GoinsWriter.com and author of several popular books — including Real Artists Don’t Starve — he also teaches online classes. He’s not just a writer. Jeff is a writer that fell in love with marketing. After working at a non-profit for years, Jeff’s writings skills and entrepreneurial spirit led him to a life as an amazing creative. PROFIT-SHARING FOR EMPLOYEES TO INCENTIVIZE YOUR AGENCY TEAM Matt set up an employee profit-sharing based on the ESOP model. ESOP stands for “employee stock ownership plan.”. Basically, it means giving employees stock as an incentive. So, the better the agency performs, the more money the team makes! When your agency’s value increases, their wallets get fatter! Usually, an ESOP involves a vesting
YOUR DIGITAL AGENCY COACH AND MENTOR FOR DIGITAL MARKETINGABOUTPODCASTMASTERMINDWORK WITH ME Entrepreneur Eric Siu bought a failing marketing agency for $2 back in 2014. By refocusing the agency’s vision from an SEO With just a little over two years as the CEO and co-founder of The Influencer Marketing Factory, Alessandro Bogliari and his HOW TO GROW & SCALE A DIGITAL MARKETING AGENCY TO THE NEXT My Story. Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn’t work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. HOW TO START, GROW, SCALE, & SELL YOUR DIGITAL MARKETING How to Calculate and Eliminate Scope Creep to Drive Agency Profitability. As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Agency SETUP THE RIGHT SYSTEMS & STRATEGIES SO YOU CAN GROW YOUR An online training to help you acquire your ideal clients, increase your profit, and grow your agency easier. The Agency Playbook™ is made up of proven systems, strategies, processes, and best practices that you can apply in order to increase your sales, avoid the common AGENCY ACQUISITION MISTAKES: THE #1 MISTAKE TO AVOIDINSURANCE AGENCY ACQUISITIONINSURANCE AGENCY ACQUISITION CHECKLISTINSURANCE AGENCY ACQUISITION DUE DILIGENCEINSURANCE AGENCY ACQUISITION FINANCING Why agencies need to lead with data. The #1 in agency acquisition mistakes to avoid during an agency acquisition. How to structure an agency owner's buyout. ACQUISITION GROWTH AND HOW TO USE IT AS A STRATEGY FORACQUISITION PLAN VS ACQUISITION STRATEGYEXAMPLES OF ACQUISITION STRATEGYACQUISITION STRATEGY FARACQUISITION STRATEGY PLAN TEMPLATEACQUISITION STRATEGY TEMPLATEDOD ACQUISITION STRATEGY EXAMPLE Mike said there are two main reasons he chose to acquire an agency rather than opt for alternative growth strategies.: Client movement was stagnant. The tech industry is known for clients who choose an agency and then sit. There isn’t a lot of movement. If you’re in an industry where there is a shortage of clients, an acquisition is a great
AGENCY CORE VALUES: HOW TO DEFINE YOURS & SETUP YOUR TEAMMY CORE VALUESBEST COMPANY CORE VALUES Sifting through all the responses were 34 common behaviors, traits and characteristics which was pared down and wordsmithed to 10 core values. Here’s a great video with Zappos CEO, Tony Hsieh where he explains a few of the core values. They are: BONUS PLAN AND THE 5 KEY ELEMENTS OF EFFECTIVE BONUSCONSTRUCTION BONUS STRUCTUREEXECUTIVE BONUS STRUCTURE EXAMPLEMANAGER BONUS STRUCTUREPERFORMANCE BONUS STRUCTURE EXAMPLEQUARTERLY BONUS STRUCTUREQUARTERLY BONUS STRUCTURE CONSTRUCTION 5 key elements of an effective bonus program. Fair —Eliminate resentment between job types or departments by making the bonus programs fair across your company. Simple —make sure it is easy to understand. Meaningful — the employee’s actions must have direct impact on the company results. Objective — no subjective opinions. CREATIVE AGENCY GROWTH AND HOW TO THRIVE AS AN AGENCY Today, I talked to Jeff Goins, founder of GoinsWriter.com and author of several popular books — including Real Artists Don’t Starve — he also teaches online classes. He’s not just a writer. Jeff is a writer that fell in love with marketing. After working at a non-profit for years, Jeff’s writings skills and entrepreneurial spirit led him to a life as an amazing creative. PROFIT-SHARING FOR EMPLOYEES TO INCENTIVIZE YOUR AGENCY TEAM Matt set up an employee profit-sharing based on the ESOP model. ESOP stands for “employee stock ownership plan.”. Basically, it means giving employees stock as an incentive. So, the better the agency performs, the more money the team makes! When your agency’s value increases, their wallets get fatter! Usually, an ESOP involves a vesting
HOW TO GROW & SCALE A DIGITAL MARKETING AGENCY TO THE NEXT My Story. Fresh out of college I was off to work for Arthur Anderson, one of the big 5 consulting firms. I quickly realized that I couldn’t work for anyone but myself, so I decided to change direction, quit my day job and launch a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. HOW TO START, GROW, SCALE, & SELL YOUR DIGITAL MARKETING How to Calculate and Eliminate Scope Creep to Drive Agency Profitability. As a Certified Management Accountant, a Certified Internal Auditor, and certified in Strategy and Competitive Analysis, Naten Jenson, co-founder of Agency HOW TO IMPLEMENT A SUCCESSFUL ROLL-UP STRATEGY FOR YOUR Todd Taskey has over twenty years of experience as a founding investor, board member, and management team of several business ventures. Now, as M&A at Potomac Business Capital, he helps CEO’s and entrepreneurs develop a successful exit strategy by understanding the mid-market investment banking process.Today he joins us to talk about roll-up strategy, the mergers and CONTACT - JASON SWENK If you took some time and went through all the stuff I made for you, you would have officially graduated from Swenk University 🙂 — way BETTER than ‘picking my brain’. And if you still haven’t found what you are looking for, then feel free to hit me up on email. For media inquiries or you would like to hire me to speak, please contact WHAT'S MY DIGITAL AGENCY WORTH TODAY? Would You Like To Know How Much Your. Agency Is Worth. If You Sold It Today? The exact formula I used to sell my Multi-Million dollar Digital Agency. 2 things you can focus on to improve your agency's value. The chart you can use to determine your agency's current valuation.
THE INS AND OUTS OF GOING FROM AGENCY TO SAAS COMPANY If you’re thinking about developing or selling a SaaS product, this is the episode for you. My guest is Ethan Denney, founder and CEO of ConvertFlow.Ethan took his company from a service-oriented digital agency to a product-focused SaaS company. DIGITAL AGENCY ELITE THE ELITE ISN'T FOR EVERYONE. This mastermind is expensive, and you'll have to be ready to invest the time into scaling your agency. If you have an ego and you think you know everything, this is not for you. You’ll be required to show up and share with other members as well as explain what did and didn’t work. IS YOUR DIGITAL AGENCY TEAM EMPOWERED TO MAKE DECISIONS? Is Your Digital Agency Team Empowered to Make Decisions? Today I sat down with Luke Kempski, president and CEO of JPL, a marketing communications agency based out of Harrisburg. Luke started at the agency 30 years ago as a production employee and TOP 11 DIGITAL AGENCY KPIS TO SCALE & EVENTUALLY SELL YOUR Top 11 Digital Agency KPIs to Scale & Eventually Sell Your Agency. Whether you just want to grow your digital agency or are looking to potentially sell it down the line, there are a few numbers you need to know and understand. BURDENED RATE: 4 STEPS TO CALCULATE YOUR AGENCY'S FULLY Employing employees costs more than just the salaries or hourly rate you pay. A business incurs additional costs which includes, non-billable hours, taxes, etc. When I was doing the math, I wasn’t calculating the fully burden cost into the project price or even the hiring decision. The fully burdened cost is the full hourly cost to employ an
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