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DESIGNING OUTER ENVELOPES FOR DIRECT MAIL RESPONSE Teaser —Vögele recommends placing the teaser to the left of the address, as that’s how people’s eyes sweep the key elements of an outer envelope (middle, then left, then up and to the right), according to his testing. However, many packages, as you know, include a teaser to the right of the address, below the stamp or indicia. THE FUTURE OF THE POSTAL SERVICE AT POSTALVISION 2020SEE MORE ONIWCO.COM
JIM ANDERSEN NAMED GRAPHIC ARTS INDUSTRY LEADER OF THE YEAR Chanhassen, Minn. (April 27, 2018) — IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that CEO Jim Andersen was honored as the Graphic Arts Industry Leader of the Year by Printing Industry Midwest (PIM). Andersen received the award during PIM’s Star of Excellence Awards banquet, held in Minneapolis onApril 26.
DIRECT MAIL & DIRECT MARKETING SERVICES COMPANY A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale. In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how SIGN IN - IWCO DIRECT Read Our Data Management White Paper. Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data. DISASTER RECOVERY SERVICES About Mail-Gard® At Mail-Gard®, critical communications business continuity, disaster recovery, and print-to-mail outsourcing services for overflow work have protected Fortune 1000 companies, local industries, and state and federal customers from serious business interruptions since 1996. DIRECT MARKETING JOBS Careers. IWCO Direct is a different kind of direct marketing company. We have an energy you won’t find at other companies. Our pace is fast, with safety, quality and an enriching work environment as top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work BLOG – IWCO DIRECT IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase. info Posted June 2, 2021 by Kurt Ruppel in Postal Issues Updates. The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage WUNDERMAN'S 19 PRINCIPLES OF DIRECT MARKETING SUCCESS The Consumer, Not the Product, Must Be the Hero. Communicate with Each Customer as an Audience of One. Answer the Question “Why Should I?”. Advertising Must Change Behavior, Not Just Attitudes. The Next Step: Profitable Advertising. Build the “Brand Experience”. Create Relationships. Know and Invest in Each Customer’s Lifetime Value HOW TO USE SOCIAL MEDIA IN OMNICHANNEL MARKETING Social media needs to be used with surgical precision—and as with direct mail, it must be delivered to the right audience, with the right message, at the right time. Executing an omnichannel marketing campaign is a great way to achieve that exacting precision. Every detail is thought out—all materials are developed with one look,feel, tone
DESIGNING OUTER ENVELOPES FOR DIRECT MAIL RESPONSE Teaser —Vögele recommends placing the teaser to the left of the address, as that’s how people’s eyes sweep the key elements of an outer envelope (middle, then left, then up and to the right), according to his testing. However, many packages, as you know, include a teaser to the right of the address, below the stamp or indicia. THE FUTURE OF THE POSTAL SERVICE AT POSTALVISION 2020SEE MORE ONIWCO.COM
JIM ANDERSEN NAMED GRAPHIC ARTS INDUSTRY LEADER OF THE YEAR Chanhassen, Minn. (April 27, 2018) — IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that CEO Jim Andersen was honored as the Graphic Arts Industry Leader of the Year by Printing Industry Midwest (PIM). Andersen received the award during PIM’s Star of Excellence Awards banquet, held in Minneapolis onApril 26.
HISTORIC INVESTMENT FOR PERFORMANCE MARKETING Approximately $50 Million to be Invested Over Next Two Years . Chanhassen, Minn. (June 11, 2021) – IWCO Direct, a leading provider of data-driven direct marketing solutions, today announced a new strategic plan that features the largest investment in the history of the 52-year-old company. The investment of approximately $50 million will accelerate IWCO Direct’s evolution as a leadingABOUT - IWCO DIRECT
IWCO Direct is a wholly owned subsidiary of Steel Connect, Inc., a publicly traded diversified holding company (Nasdaq Global Select Market symbol “STCN”); Steel Connect, Inc. has two wholly owned subsidiaries, IWCO Direct and ModusLink Corporation. For CONTACT US – IWCO DIRECT Contact information for sales, media relations, creative services, postal departments at IWCO Direct marketing agency and addresses of IWCO Direct facilities. DIRECT MARKETING JOBS Careers. IWCO Direct is a different kind of direct marketing company. We have an energy you won’t find at other companies. Our pace is fast, with safety, quality and an enriching work environment as top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work MAGIC WORDS OF DIRECT MAIL INCREASE RESPONSE person Author Marcus Johnson. Marcus is a Senior Writer who blends creative writing and idea generation to bring copy to life for leading financial services organizations, professional sports teams, healthcare, and outdoor brands.LEADERSHIP TEAM
John Ashe CEO. John leads the team of executives who are responsible for IWCO Direct’s position as a leader in data-driven marketing. He joined IWCO Direct in 2020, bringing an extensive track record of leadership within Steel Partners that will build value for all stakeholders of IWCO Direct. DIRECT MAIL RESPONSE RATES ARTICLES Direct Mail Response Rates Blog Tag. The Seven Magic Words of Direct Mail. info Posted June 9, 2021 by Marcus Johnson in Creative Posted June 9, 2021 by Marcus Johnson in Creative EMPLOYEE ENGAGEMENT DURING PANDEMIC Employee Engagement Takes New Forms During the Pandemic. Employee engagement has always been a priority at IWCO Direct, not only because we care about our people but also because engaged employees make us more successful, plain and simple. Prior to Coronavirus (COVID-19), employee engagement was easier. We held town hall style meetings to WINDOW ENVELOPES FOR DIRECT MAIL Window envelopes—as melodramatic as this will sound—changed the direct mail game. They actually continue to do so, even 114 years later. A large majority of our clients use window envelopes. I would estimate that 80% of the mail we design and produce features a window in the envelope. In other words, windows are used a lot. GRAMMAR TIP FOR WHEN TO USE WHO VS WHOM Technically speaking, the grammar rule is to use “who” if the pronoun is the subject of the clause and “whom” if the pronoun is the object of the clause. If you relate it to the gendered pronouns we used earlier, “who” means “he” or “she,” while “whom” represents “him” or “her.”. If DIRECT MAIL & DIRECT MARKETING SERVICES COMPANY A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale. In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how SIGN IN - IWCO DIRECT Read Our Data Management White Paper. Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data. DISASTER RECOVERY SERVICES About Mail-Gard® At Mail-Gard®, critical communications business continuity, disaster recovery, and print-to-mail outsourcing services for overflow work have protected Fortune 1000 companies, local industries, and state and federal customers from serious business interruptions since 1996. DIRECT MARKETING JOBS Careers. IWCO Direct is a different kind of direct marketing company. We have an energy you won’t find at other companies. Our pace is fast, with safety, quality and an enriching work environment as top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work BLOG – IWCO DIRECT IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase. info Posted June 2, 2021 by Kurt Ruppel in Postal Issues Updates. The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage WUNDERMAN'S 19 PRINCIPLES OF DIRECT MARKETING SUCCESS The Consumer, Not the Product, Must Be the Hero. Communicate with Each Customer as an Audience of One. Answer the Question “Why Should I?”. Advertising Must Change Behavior, Not Just Attitudes. The Next Step: Profitable Advertising. Build the “Brand Experience”. Create Relationships. Know and Invest in Each Customer’s Lifetime Value HOW TO USE SOCIAL MEDIA IN OMNICHANNEL MARKETING Social media needs to be used with surgical precision—and as with direct mail, it must be delivered to the right audience, with the right message, at the right time. Executing an omnichannel marketing campaign is a great way to achieve that exacting precision. Every detail is thought out—all materials are developed with one look,feel, tone
DESIGNING OUTER ENVELOPES FOR DIRECT MAIL RESPONSE Teaser —Vögele recommends placing the teaser to the left of the address, as that’s how people’s eyes sweep the key elements of an outer envelope (middle, then left, then up and to the right), according to his testing. However, many packages, as you know, include a teaser to the right of the address, below the stamp or indicia. THE FUTURE OF THE POSTAL SERVICE AT POSTALVISION 2020SEE MORE ONIWCO.COM
JIM ANDERSEN NAMED GRAPHIC ARTS INDUSTRY LEADER OF THE YEAR Chanhassen, Minn. (April 27, 2018) — IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that CEO Jim Andersen was honored as the Graphic Arts Industry Leader of the Year by Printing Industry Midwest (PIM). Andersen received the award during PIM’s Star of Excellence Awards banquet, held in Minneapolis onApril 26.
DIRECT MAIL & DIRECT MARKETING SERVICES COMPANY A 4-Step Process for Developing an Effective Marketing Strategy Based on the Cost Per Sale. In my last post, I defined cost per lead (CPL), cost per sale (CPS), and allowable cost per sale (ACPS) in relation to your direct marketing budget and mail quantities. That being said, effective marketing strategy is not just about these costs, but how SIGN IN - IWCO DIRECT Read Our Data Management White Paper. Data works best through the marriage of tools and people. Learn the basics of managing data and implementing predictive tools, as well as how to lift response rates by utilizing and enhancing the right data. DISASTER RECOVERY SERVICES About Mail-Gard® At Mail-Gard®, critical communications business continuity, disaster recovery, and print-to-mail outsourcing services for overflow work have protected Fortune 1000 companies, local industries, and state and federal customers from serious business interruptions since 1996. DIRECT MARKETING JOBS Careers. IWCO Direct is a different kind of direct marketing company. We have an energy you won’t find at other companies. Our pace is fast, with safety, quality and an enriching work environment as top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work BLOG – IWCO DIRECT IWCO Direct’s Postal Optimization Strategies Can Help You Offset the 2021 Postage Rate Increase. info Posted June 2, 2021 by Kurt Ruppel in Postal Issues Updates. The U.S. Postal Service—despite its promise to “apply judicious and prudent strategies” in the use of additional rate authority it recently acquired from the Postal Regulatory Commission (PRC)— has proposed a postage WUNDERMAN'S 19 PRINCIPLES OF DIRECT MARKETING SUCCESS The Consumer, Not the Product, Must Be the Hero. Communicate with Each Customer as an Audience of One. Answer the Question “Why Should I?”. Advertising Must Change Behavior, Not Just Attitudes. The Next Step: Profitable Advertising. Build the “Brand Experience”. Create Relationships. Know and Invest in Each Customer’s Lifetime Value HOW TO USE SOCIAL MEDIA IN OMNICHANNEL MARKETING Social media needs to be used with surgical precision—and as with direct mail, it must be delivered to the right audience, with the right message, at the right time. Executing an omnichannel marketing campaign is a great way to achieve that exacting precision. Every detail is thought out—all materials are developed with one look,feel, tone
DESIGNING OUTER ENVELOPES FOR DIRECT MAIL RESPONSE Teaser —Vögele recommends placing the teaser to the left of the address, as that’s how people’s eyes sweep the key elements of an outer envelope (middle, then left, then up and to the right), according to his testing. However, many packages, as you know, include a teaser to the right of the address, below the stamp or indicia. THE FUTURE OF THE POSTAL SERVICE AT POSTALVISION 2020SEE MORE ONIWCO.COM
JIM ANDERSEN NAMED GRAPHIC ARTS INDUSTRY LEADER OF THE YEAR Chanhassen, Minn. (April 27, 2018) — IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that CEO Jim Andersen was honored as the Graphic Arts Industry Leader of the Year by Printing Industry Midwest (PIM). Andersen received the award during PIM’s Star of Excellence Awards banquet, held in Minneapolis onApril 26.
HISTORIC INVESTMENT FOR PERFORMANCE MARKETING Approximately $50 Million to be Invested Over Next Two Years . Chanhassen, Minn. (June 11, 2021) – IWCO Direct, a leading provider of data-driven direct marketing solutions, today announced a new strategic plan that features the largest investment in the history of the 52-year-old company. The investment of approximately $50 million will accelerate IWCO Direct’s evolution as a leadingABOUT - IWCO DIRECT
IWCO Direct is a wholly owned subsidiary of Steel Connect, Inc., a publicly traded diversified holding company (Nasdaq Global Select Market symbol “STCN”); Steel Connect, Inc. has two wholly owned subsidiaries, IWCO Direct and ModusLink Corporation. For CONTACT US – IWCO DIRECT Contact information for sales, media relations, creative services, postal departments at IWCO Direct marketing agency and addresses of IWCO Direct facilities. DIRECT MARKETING JOBS Careers. IWCO Direct is a different kind of direct marketing company. We have an energy you won’t find at other companies. Our pace is fast, with safety, quality and an enriching work environment as top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work MAGIC WORDS OF DIRECT MAIL INCREASE RESPONSE person Author Marcus Johnson. Marcus is a Senior Writer who blends creative writing and idea generation to bring copy to life for leading financial services organizations, professional sports teams, healthcare, and outdoor brands.LEADERSHIP TEAM
John Ashe CEO. John leads the team of executives who are responsible for IWCO Direct’s position as a leader in data-driven marketing. He joined IWCO Direct in 2020, bringing an extensive track record of leadership within Steel Partners that will build value for all stakeholders of IWCO Direct. DIRECT MAIL RESPONSE RATES ARTICLES Direct Mail Response Rates Blog Tag. The Seven Magic Words of Direct Mail. info Posted June 9, 2021 by Marcus Johnson in Creative Posted June 9, 2021 by Marcus Johnson in Creative EMPLOYEE ENGAGEMENT DURING PANDEMIC Employee Engagement Takes New Forms During the Pandemic. Employee engagement has always been a priority at IWCO Direct, not only because we care about our people but also because engaged employees make us more successful, plain and simple. Prior to Coronavirus (COVID-19), employee engagement was easier. We held town hall style meetings to WINDOW ENVELOPES FOR DIRECT MAIL Window envelopes—as melodramatic as this will sound—changed the direct mail game. They actually continue to do so, even 114 years later. A large majority of our clients use window envelopes. I would estimate that 80% of the mail we design and produce features a window in the envelope. In other words, windows are used a lot. DIRECT MAIL ENVELOPE AND FORM DESIGN TIPS Direct Mail Envelope Design Should Be as Thoughtful as Form Design. When our design team begins sketching out direct mail packages, we typically lay out the forms and inserts, then craft the envelope around the content and tone of those pieces. We want the envelope to complement the marketing message, which is fully described in the“innards
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HOW TO WRITE DIRECT RESPONSE COPY IN ANY CHANNEL _date_range_ November 18, 2020 Staring into the abyss of writing direct response copy for a multichannel marketing campaign? Pull up a chair and let’s discuss. First, define the scope. Say you have direct mail, email, ad-like objects (think banner/display ads, including those for different online platforms like mobile, tablet, and desktop), and social media. We could go deeper, but+ Read More
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