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Media means today.
ITV PARTNERSHIP OPPORTUNITY: MONEYBALL 2021 :: CONCRETE5 Hosted by Ian Wright, Moneyball is a heart-stopping, prime time game show like no other, in which the BOUNCE OF A BALL could prove the difference between leaving with life changing money OR absolutely nothing.Correct answers increase your chances of accumulating serious cash, but the threat of entering the DANGER ZONE looms large – meaning you’ll need luck and skill on your side to take ITV PARTNERSHIP OPPORTUNITY: ROLAND GARROS 2021 :: CONCRETE5 One of the highlights of the sporting calendar, Roland Garros (often known as The French Open) is returning to ITV in May and June 2021. The second of the four Grand Slam competitions, the tournament sees the best of the tennis world travel to France to dual it out on the clay of the Paris venue. ITV PARTNERSHIP OPPORTUNITY: THE VOID 2021 :: CONCRETE5 The Void is an exciting new primetime series that will see contestants put themselves to the test to take on a wide range of demanding mental and physical challenges - all whilst navigating the terrifying prospect of falling into ‘The Void’.ITV VILLAGE
The ITV Village has been running for over four years and allows us to put our audience at the centre of everything we do. It provides a hub for us to talk directly to more than 12,000 diverse people, from those who only watch a few ITV programmes to our biggest fans, in order to understand their thoughts, feelings and behaviours. We can connect with them in various ways, including quick one to ITV BACKING BUSINESS Signs, not Science: The key to understanding consumer behaviour. In this webinar Kate Waters, ITV's Director of Client Strategy and Planning was joined by our special guest Helen Edwards, Adjunct Teaching Fellow, London Business School, to explore real-time signs and signals that can help marketers get a feel for what’s going on in people’s lives, and where that might take us.FOR THE LOVE OF VOD
ITV Hub is a digital destination for over 28m users to consume online content. We wanted to find out why it was so popular. Learn more aboutVOD today.
CHANNEL PARTNERSHIPS Brands can now partner with a whole channel, not just a show. We wanted to understand why channel partnerships work, and how they canbe improved.
LEARN HOW OCTOPUS ENERGY HAS NEARLY DOUBLED ITS MARKET The UK energy market has been dominated by six big energy firms for years, using that dominance to offer below average consumer service, non competitive prices and little innovation around the technologies needed to promote a green energy revolution. WORLD'S FIRST EVER LEGO BUILT AD BREAK LEGO: Warner Bro's wanted to rekindle childhood memories by creating an entire ad out of LEGO. Find out how viewers reacted to thisfantastic ad today.
ITV MEDIA | TV ADVERTISING DESIGNED TO GROW YOUR BRANDPROGRAMMESHOW TO USE VODITV VILLAGECREATIVE BREAKSBRAND LICENSINGITV MEDIA Advertising with ITV means getting your message straight into the homes of millions of daily viewers. Find out what advertising with ITVMedia means today.
ITV PARTNERSHIP OPPORTUNITY: MONEYBALL 2021 :: CONCRETE5 Hosted by Ian Wright, Moneyball is a heart-stopping, prime time game show like no other, in which the BOUNCE OF A BALL could prove the difference between leaving with life changing money OR absolutely nothing.Correct answers increase your chances of accumulating serious cash, but the threat of entering the DANGER ZONE looms large – meaning you’ll need luck and skill on your side to take ITV PARTNERSHIP OPPORTUNITY: ROLAND GARROS 2021 :: CONCRETE5 One of the highlights of the sporting calendar, Roland Garros (often known as The French Open) is returning to ITV in May and June 2021. The second of the four Grand Slam competitions, the tournament sees the best of the tennis world travel to France to dual it out on the clay of the Paris venue. ITV PARTNERSHIP OPPORTUNITY: THE VOID 2021 :: CONCRETE5 The Void is an exciting new primetime series that will see contestants put themselves to the test to take on a wide range of demanding mental and physical challenges - all whilst navigating the terrifying prospect of falling into ‘The Void’.ITV VILLAGE
The ITV Village has been running for over four years and allows us to put our audience at the centre of everything we do. It provides a hub for us to talk directly to more than 12,000 diverse people, from those who only watch a few ITV programmes to our biggest fans, in order to understand their thoughts, feelings and behaviours. We can connect with them in various ways, including quick one to ITV BACKING BUSINESS Signs, not Science: The key to understanding consumer behaviour. In this webinar Kate Waters, ITV's Director of Client Strategy and Planning was joined by our special guest Helen Edwards, Adjunct Teaching Fellow, London Business School, to explore real-time signs and signals that can help marketers get a feel for what’s going on in people’s lives, and where that might take us.FOR THE LOVE OF VOD
ITV Hub is a digital destination for over 28m users to consume online content. We wanted to find out why it was so popular. Learn more aboutVOD today.
CHANNEL PARTNERSHIPS Brands can now partner with a whole channel, not just a show. We wanted to understand why channel partnerships work, and how they canbe improved.
LEARN HOW OCTOPUS ENERGY HAS NEARLY DOUBLED ITS MARKET The UK energy market has been dominated by six big energy firms for years, using that dominance to offer below average consumer service, non competitive prices and little innovation around the technologies needed to promote a green energy revolution. WORLD'S FIRST EVER LEGO BUILT AD BREAK LEGO: Warner Bro's wanted to rekindle childhood memories by creating an entire ad out of LEGO. Find out how viewers reacted to thisfantastic ad today.
ITV VILLAGE
The ITV Village has been running for over four years and allows us to put our audience at the centre of everything we do. It provides a hub for us to talk directly to more than 12,000 diverse people, from those who only watch a few ITV programmes to our biggest fans, in order to understand their thoughts, feelings and behaviours. We can connect with them in various ways, including quick one to TELEVISION ADVERTISING WITH ITV Our Channels Here at ITV, our channels are as diverse as our viewers. Not only are we home to the UK's most watched soaps and drama series, we also attract the largest audiences – you just have to think true-crime drama Des, or the 2018 World Cup and Love Island finals to appreciate the sheer scale. UK BROADCASTERS COLLABORATE TO LAUNCH TOTAL TV ADVERTISING TV broadcasters Sky, ITV and Channel 4 have today announced they are working together to launch CFlight, the industry’s first unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in theUK.
NEW TO TV CASE STUDIES :: CONCRETE5 ITV helps new to TV brand Zen encourage consumers to switch provider for a better broadband experience. Partnering with media agency Blue Tiger Marketing and ITV’s Backing Business initiative, the campaign trials targeted activity to specific locations in order to challenge consumers to ‘move on’ to a better broadband provider. FIND OUT HOW BT & ITV HELPED THE UK TO STAY CONNECTED The insight Although many may think most people are up to speed with tech, BT research found that: 54% of Brits own tech they don’t know how to use—and most can’t access or understand at least a quarter of their smartphone’s functionality. VIDEO ON DEMAND ADVERTISING The ITV Hub is a multi-platform video on demand (VOD) service servicing over 30m users with high-quality content. Find out how VOD ads can help you today. FEELING SEEN: HOW DIVERSE ADVERTISING UNITES US :: CONCRETE5 As the UK's leading commercial broadcaster, we get the country talking. Join the conversation with our national and local advertising options designed to suit businesses of all sizes. LEARN HOW ROBERTS BAKERY INCREASED BRAND AWARENESS BY 52% We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. ITV WELCOMES MCVITIE’S AS HEADLINE SPONSOR FOR BRAND NEW The sponsorship announcement follows the launch of McVitie’s new ‘Too Good Not to Share’ masterbrand campaign at the end of 2020 which aims to remind people of the importance of sharing and connecting and the vital role McVitie’s biscuits can play in bringing people together. Owned by pladis, one of the world’s leading snacking companies, McVitie’s is the third biggest foodbrand
WORLD'S FIRST EVER LEGO BUILT AD BREAK To advertise the forthcoming LEGO Movie, Warner Bros. planned to rekindle childhood memories by sprinkling a dash of magic on an otherwise ‘normal’ ad break - literally rebuilding it entirely inLEGO.
ITV MEDIA | TV ADVERTISING DESIGNED TO GROW YOUR BRANDPROGRAMMESHOW TO USE VODITV VILLAGECREATIVE BREAKSBRAND LICENSINGITV MEDIA Advertising with ITV means getting your message straight into the homes of millions of daily viewers. Find out what advertising with ITVMedia means today.
ITV PARTNERSHIP OPPORTUNITY: ROLAND GARROS 2021 :: ITV MEDIA Roland Garros 2021. One of the highlights of the sporting calendar, Roland Garros (often known as The French Open) is returning to ITV in May and June 2021 . The second of the four Grand Slam competitions, the tournament sees the best of the tennis world travel to France to dual it out on the clay of the Paris venue. This surface completely ITV PARTNERSHIP OPPORTUNITY: THE VOID 2021 :: ITV MEDIA The Void 2021. The Void is an exciting new primetime series that will see contestants put themselves to the test to take on a wide range of demanding mental and physical challenges - all whilst navigating the terrifying prospect of falling into ‘The Void’. The Void – a daunting and unforgiving chasm of 520,000 litres of water stretching VIDEO ON DEMAND ADVERTISING ITV Hub is like ITV's engine room, where we pump all of our content from every channel and show across connected TV and mobile, ready for viewers to love and enjoy at a simple click. And with almost 710m hours of TV watched on the video on demand (VOD) platform per year, it’s also home to a loyal and captive audience. 32.5m Registeredusers.
ITV VILLAGE
The ITV Village has been running for over four years and allows us to put our audience at the centre of everything we do. It provides a hub for us to talk directly to more than 12,000 diverse people, from those who only watch a few ITV programmes to our biggest fans, in order to understand their thoughts, feelings and behaviours. We can connect ITV BACKING BUSINESS return to growth. Backing Business is ITV’s initiative to help keep British business moving, making sure that - whatever the future holds - we’re working alongside you as a partner. As well as the support from our growing bank of webinars, research papers and opinion pieces, we have many different incentives and rewards to help businesses LEARN HOW OCTOPUS ENERGY HAS NEARLY DOUBLED ITS MARKET The UK energy market has been dominated by six big energy firms for years, using that dominance to offer below average consumer service, non competitive prices and little innovation around the technologies needed to promote a green energy revolution.FOR THE LOVE OF VOD
ITV Hub is a digital destination for over 28m users to consume online content. We wanted to find out why it was so popular. Learn more aboutVOD today.
CHANNEL PARTNERSHIPS When watching ads as part of an ITV Channel Partnership, viewers are affected in the following ways: 20% More interested in the brand’s products and services. 14% More positive about the brand. 12% More likely to trust the brand's products or services. 12% More likely to buy the brands products or services. WORLD'S FIRST EVER LEGO BUILT AD BREAK Four existing TV ads were recreated, shot-by-shot and brick-by-brick, to surprise and delight both adults and kids. The ad break takeover was then screened during Dancing on Ice, just days before the movie’s launch. Nearly 6 million people saw the LEGO ad break liveon
ITV MEDIA | TV ADVERTISING DESIGNED TO GROW YOUR BRANDPROGRAMMESHOW TO USE VODITV VILLAGECREATIVE BREAKSBRAND LICENSINGITV MEDIA Advertising with ITV means getting your message straight into the homes of millions of daily viewers. Find out what advertising with ITVMedia means today.
ITV PARTNERSHIP OPPORTUNITY: ROLAND GARROS 2021 :: ITV MEDIA Roland Garros 2021. One of the highlights of the sporting calendar, Roland Garros (often known as The French Open) is returning to ITV in May and June 2021 . The second of the four Grand Slam competitions, the tournament sees the best of the tennis world travel to France to dual it out on the clay of the Paris venue. This surface completely ITV PARTNERSHIP OPPORTUNITY: THE VOID 2021 :: ITV MEDIA The Void 2021. The Void is an exciting new primetime series that will see contestants put themselves to the test to take on a wide range of demanding mental and physical challenges - all whilst navigating the terrifying prospect of falling into ‘The Void’. The Void – a daunting and unforgiving chasm of 520,000 litres of water stretching VIDEO ON DEMAND ADVERTISING ITV Hub is like ITV's engine room, where we pump all of our content from every channel and show across connected TV and mobile, ready for viewers to love and enjoy at a simple click. And with almost 710m hours of TV watched on the video on demand (VOD) platform per year, it’s also home to a loyal and captive audience. 32.5m Registeredusers.
ITV VILLAGE
The ITV Village has been running for over four years and allows us to put our audience at the centre of everything we do. It provides a hub for us to talk directly to more than 12,000 diverse people, from those who only watch a few ITV programmes to our biggest fans, in order to understand their thoughts, feelings and behaviours. We can connect ITV BACKING BUSINESS return to growth. Backing Business is ITV’s initiative to help keep British business moving, making sure that - whatever the future holds - we’re working alongside you as a partner. As well as the support from our growing bank of webinars, research papers and opinion pieces, we have many different incentives and rewards to help businesses LEARN HOW OCTOPUS ENERGY HAS NEARLY DOUBLED ITS MARKET The UK energy market has been dominated by six big energy firms for years, using that dominance to offer below average consumer service, non competitive prices and little innovation around the technologies needed to promote a green energy revolution.FOR THE LOVE OF VOD
ITV Hub is a digital destination for over 28m users to consume online content. We wanted to find out why it was so popular. Learn more aboutVOD today.
CHANNEL PARTNERSHIPS When watching ads as part of an ITV Channel Partnership, viewers are affected in the following ways: 20% More interested in the brand’s products and services. 14% More positive about the brand. 12% More likely to trust the brand's products or services. 12% More likely to buy the brands products or services. WORLD'S FIRST EVER LEGO BUILT AD BREAK Four existing TV ads were recreated, shot-by-shot and brick-by-brick, to surprise and delight both adults and kids. The ad break takeover was then screened during Dancing on Ice, just days before the movie’s launch. Nearly 6 million people saw the LEGO ad break liveon
ITV MEDIA | TV ADVERTISING DESIGNED TO GROW YOUR BRAND Advertising with ITV means getting your message straight into the homes of millions of daily viewers. Find out what advertising with ITVMedia means today.
NEW TO TV CASE STUDIES :: ITV MEDIA ITV helps new to TV brand Zen encourage consumers to switch provider for a better broadband experience. Partnering with media agency Blue Tiger Marketing and ITV’s Backing Business initiative, the campaign trials targeted activity to specific locations in order to challenge consumers to ‘move on’ to a better broadband provider.ITV VILLAGE
The ITV Village has been running for over four years and allows us to put our audience at the centre of everything we do. It provides a hub for us to talk directly to more than 12,000 diverse people, from those who only watch a few ITV programmes to our biggest fans, in order to understand their thoughts, feelings and behaviours. We can connect with them in various ways, including quick one to ITV LAUNCHES SUSTAINABILITY PLEDGE AD-BREAK TAKEOVER ITV is brings together four of the nation's favourite brands, Volkswagen, Sainsbury's, Inch's Cider and Ribena for a special ‘Green Scene’ ad-break takeover to mark World Environment Day with the brands unveiling sustainability pledges they have made to help the environment. The takeover is in association with ITV Home Planet, the company’s initiative for sustainable brands to partner ITV CALLS ON KIDS TO GET CREATIVE DURING LOCKDOWN :: ITV MEDIA ITV is calling on the nation’s kids to stay creative whilst at home during the Covid-19 crisis by submitting their artwork for a chance for it to be broadcast on the channel’s idents. The special project called ‘ITV Kids Create’ encourages kids to get involved from home, picking up pens, pencils and paints to create artwork that could ITV WELCOMES MCVITIE’S AS HEADLINE SPONSOR FOR BRAND NEW The sponsorship announcement follows the launch of McVitie’s new ‘Too Good Not to Share’ masterbrand campaign at the end of 2020 which aims to remind people of the importance of sharing and connecting and the vital role McVitie’s biscuits can play in bringing people together. Owned by pladis, one of the world’s leading snacking companies, McVitie’s is the third biggest foodbrand
FIND OUT HOW WELEDA INCREASED THEIR BRAND AWARENESS BY 48% To coincide with their 100 year anniversary, Weleda wanted to test TV for the first time. The aim of the TV launch was to drive awareness of their Weleda Baby range, whilst ultimately evaluating TV’s ability to bring new consumers to the category. ITV’s market leading reach and regional targeting capabilities made it the perfect business partner for Weleda - who were also able to take CAFEPOD USED ITV ADVENTURES TO INCREASE BRAND SEARCH Founded by entrepreneur Peter Grainger back in 2011, CAFEPOD is an independent craft coffee business that’s all about providing quality coffee for adventurous coffee drinkers to enjoy at home. CAFEPOD exists to bring happiness to people’s everyday lives by bringing the energy and excitement of independent coffee roasters to UK supermarkets in a range of exciting and strong blends for WORLD'S FIRST EVER LEGO BUILT AD BREAK Four existing TV ads were recreated, shot-by-shot and brick-by-brick, to surprise and delight both adults and kids. The ad break takeover was then screened during Dancing on Ice, just days before the movie’s launch. Nearly 6 million people saw the LEGO ad break liveon
ITV EXTENDS EXCLUSIVE FREE TO AIR RACING UNTIL 2023 :: ITV ITV has announced it will continue as the exclusive free-to-air broadcaster of British horse racing until 2023. ITV, which has shown racing exclusively since 2017, has secured the rights to show nearly 100 days of racing each year for a further three years from 2021.The deal includes all the marquee events on ITV main channel, such as The Festival at Cheltenham presented by Magners, the Randox We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent .Accept & continue
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