IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

CONTACT US | IPROSPECT Cookie Opt-Out. To deliver a better user experience, we are using cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. 5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

CONTACT US | IPROSPECT Cookie Opt-Out. To deliver a better user experience, we are using cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. 5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

DIGITAL MARKETING STRATEGY SERVICES Marketplace & Retail Media. Thanks to a unique combination of multi-market expertise, global presence and cross-channel capabilities, we help brands get maximum results by orchestrating audiences across brand sites, social channels, marketplaces and retail

stores.

ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

FUTURE FOCUS 2020

Future Focus 2020 - The Next Ten Years. Download now. While the 2010s have undeniably been a period of deep changes for the world, they were just a glimpse of the economical, technological and demographical transformations that the 2020s will bring. We interviewed 250 top global marketers, including over 35 Canadian marketers and leaders

across

GOOGLE MARKETING LIVE 2021 Google kicked off their flagship marketing event last week (Google Marketing Livestream) via a one-day livestream event. Google uses this annual occurrence as a platform to share new products & features which will help change our digital marketing industry over upcoming months. STRAIGHT TALK ABOUT WHY MARKETERS SHOULD GET INVOLVED WITH iProspect has contributed to the Insider Intelligence Clubhouse and Social Audio 2021 report which offers extensive knowledge into social audio and its rise. It gives us insights into social audio apps including Discord and the newfound favourite, Clubhouse, and shares 3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

IPROSPECT | BRANDS ACCELERATED ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

DIGITAL PERFORMANCE REPORT JUNE 2021 EDITION This report offers key takeaways from Paid and Organic Search, Shopping, Paid Social, Marketplace & Retailer Optimization, and Display, and analyzes data from iProspect’s portfolio of brands in the US to help you to build the foundations for future business success moving forward. IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

CONTACT US | IPROSPECT Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

CONTACT US | IPROSPECT Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

DIGITAL MARKETING STRATEGY SERVICES Marketplace & Retail Media. Thanks to a unique combination of multi-market expertise, global presence and cross-channel capabilities, we help brands get maximum results by orchestrating audiences across brand sites, social channels, marketplaces and retail

stores.

ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.

FUTURE FOCUS 2020

Future Focus 2020 - The Next Ten Years. Download now. While the 2010s have undeniably been a period of deep changes for the world, they were just a glimpse of the economical, technological and demographical transformations that the 2020s will bring. We interviewed 250 top global marketers, including over 35 Canadian marketers and leaders

across

GOOGLE MARKETING LIVE 2021 Google kicked off their flagship marketing event last week (Google Marketing Livestream) via a one-day livestream event. Google uses this annual occurrence as a platform to share new products & features which will help change our digital marketing industry over upcoming months. BACK TO SCHOOL: 5 FUNDAMENTAL MARKETING BOOKS TO READ NOW In our previous post on the top 5 foundational marketing books to read we promised you five more to follow up with. We hope you enjoyed the summer and took time to read. Here are five more. These are again fundamental books that will shape your thinking, improve your understanding of marketing and make you better in your craft. STRAIGHT TALK ABOUT WHY MARKETERS SHOULD GET INVOLVED WITH iProspect has contributed to the Insider Intelligence Clubhouse and Social Audio 2021 report which offers extensive knowledge into social audio and its rise. It gives us insights into social audio apps including Discord and the newfound favourite, Clubhouse, and shares IPROSPECT | BRANDS ACCELERATED ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. 3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

DIGITAL PERFORMANCE REPORT JUNE 2021 EDITION This report offers key takeaways from Paid and Organic Search, Shopping, Paid Social, Marketplace & Retailer Optimization, and Display, and analyzes data from iProspect’s portfolio of brands in the US to help you to build the foundations for future business success moving forward. IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

FUTURE FOCUS 2021: BRANDS ACCELERATED According to the latest iProspect Global Client Survey, better integrating brand and performance marketing is the most important challenge for brands in 2021. Building upon the responses from more than 200 top marketers across 29 markets, Future Focus 2021: Brands Accelerated examines the short-term and long-term opportunities,

challenges, and

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like 5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | BRANDS ACCELERATED ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

FUTURE FOCUS 2021: BRANDS ACCELERATED According to the latest iProspect Global Client Survey, better integrating brand and performance marketing is the most important challenge for brands in 2021. Building upon the responses from more than 200 top marketers across 29 markets, Future Focus 2021: Brands Accelerated examines the short-term and long-term opportunities,

challenges, and

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like 5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | BRANDS ACCELERATED ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. DIGITAL MARKETING STRATEGY SERVICES Marketplace & Retail Media. Thanks to a unique combination of multi-market expertise, global presence and cross-channel capabilities, we help brands get maximum results by orchestrating audiences across brand sites, social channels, marketplaces and retail

stores.

ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

IPROSPECT |LES MARQUES, ACCELERESTRANSLATE THIS PAGE UNE CROISSANCE ACCELEREE A L’INTERSECTION DES NOUVEAUX MEDIAS. Notre compréhension unique de l’intersection de la culture, du contenu, des données et de la technologie nous permet de développer les marques à partir de chaque moments de connexion. Pour aujourd'hui et

pour demain.

BUSINESS INTELLIGENCE We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our FUTURE FOCUS 2021: BRANDS ACCELERATED According to the latest iProspect Global Client Survey, better integrating brand and performance marketing is the most important challenge for brands in 2021. Building upon the responses from more than 200 top marketers across 29 markets, Future Focus 2021: Brands Accelerated examines the short-term and long-term opportunities,

challenges, and

FUTURE FOCUS 2021: BRANDS ACCELERATED The new iProspect Future Focus report explores the intersection of consumer attention, commerce and data. Today, we officially launch Future Focus 2021: Brands Accelerated as the essential read for conscientious marketers seeking to explore and exploit the latest consumer and industry advancements for brand growth. The 75+ page report addresses some of the most pressing aspects of modern STRAIGHT TALK ABOUT WHY MARKETERS SHOULD GET INVOLVED WITH iProspect has contributed to the Insider Intelligence Clubhouse and Social Audio 2021 report which offers extensive knowledge into social audio and its rise. It gives us insights into social audio apps including Discord and the newfound favourite, Clubhouse, and shares 5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

THE NEW DIGITAL RELATIONSHIP: A FINANCIAL AND BANKING When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. BUSINESS INTELLIGENCE We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our 3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

BACK TO SCHOOL: 5 FUNDAMENTAL MARKETING BOOKS TO READ NOW In our previous post on the top 5 foundational marketing books to read we promised you five more to follow up with. We hope you enjoyed the summer and took time to read. Here are five more. These are again fundamental books that will shape your thinking, improve your understanding of marketing and make you better in your craft. HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CONTACT US | IPROSPECT Cookie Opt-Out. To deliver a better user experience, we are using cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. THE NEW DIGITAL RELATIONSHIP: A FINANCIAL AND BANKING When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT PORTUGAL

iProspect lidera o panorama do marketing digital em Portugal. Procura inovação e resultados? Conhece a nossa agência de marketing digital

em Lisboa!

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. BUSINESS INTELLIGENCE We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our 3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

BACK TO SCHOOL: 5 FUNDAMENTAL MARKETING BOOKS TO READ NOW In our previous post on the top 5 foundational marketing books to read we promised you five more to follow up with. We hope you enjoyed the summer and took time to read. Here are five more. These are again fundamental books that will shape your thinking, improve your understanding of marketing and make you better in your craft. HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CONTACT US | IPROSPECT Cookie Opt-Out. To deliver a better user experience, we are using cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. THE NEW DIGITAL RELATIONSHIP: A FINANCIAL AND BANKING When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT PORTUGAL

iProspect lidera o panorama do marketing digital em Portugal. Procura inovação e resultados? Conhece a nossa agência de marketing digital

em Lisboa!

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. BUSINESS INTELLIGENCE We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our 3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

BACK TO SCHOOL: 5 FUNDAMENTAL MARKETING BOOKS TO READ NOW In our previous post on the top 5 foundational marketing books to read we promised you five more to follow up with. We hope you enjoyed the summer and took time to read. Here are five more. These are again fundamental books that will shape your thinking, improve your understanding of marketing and make you better in your craft. HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CONTACT US | IPROSPECT Cookie Opt-Out. To deliver a better user experience, we are using cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. THE NEW DIGITAL RELATIONSHIP: A FINANCIAL AND BANKING When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT PORTUGAL

iProspect lidera o panorama do marketing digital em Portugal. Procura inovação e resultados? Conhece a nossa agência de marketing digital

em Lisboa!

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

IPROSPECT | BRANDS ACCELERATEDIDPHILIPPINESTHAILANDESTONIASOUTH

AFRICADUBAI

ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. IPROSPECT NEWS AND VIEWS Cookie Opt-In. To deliver a better user experience, we’d like to use cookies to personalise content and analyse our website traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services. CONTACT US | IPROSPECT Rua Wisard, 298 1º andar Vila Madalena, São Paulo, SP, CEP:

05434-000 Brazil

WHAT ARE FLOODLIGHT TAGS AND WHAT DO THEY DO What are floodlight tags and what do they do. A floodlight tag is a piece of code generated in Campaign Manager that is placed on a website’s individual pages, allowing marketers to track what a user is doing when visiting their site. For every floodlight tag that is created, Campaign Manager requires you to pick a counting method to

specify

3 KEY METRICS FOR LANDING PAGES YOU ARE NOT MEASURING RIGHT Let’s take a look at how you can enhance three metrics to better measure and optimize your landing pages. 1. Bounce Rate. Bounce rate is a crucial metric for measuring your landing page’s success. If a vast majority of users who visit your landing page leave without going to other pages on your site, you analytics will show a high bounce

right.

5 WAYS TO AVOID FAKE LIKES WITH FACEBOOK ADS 4. Target friends of fans. Your true fans have real friends. Targeting them is the best way to filter out fake accounts. Although Facebook has announced that it would withdraw Sponsored Stories beginning in mid-April, it is still possible to target friends of fans solely in

your ads.

HOW IKEA EVOLVED ITS CONSUMER EXPERIENCE BY INTEGRATING IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like CORE WEB VITALS SCORES FOR EVERY INDUSTRY Last updated: 31st May 2021. With just 5 days until Google rolls out Core Web Vitals as a ranking factor, only 24% of sites stand to benefit from any ranking boost from mid-June 2021. Across the 1,500 different sites tracked, Government sites are currently the most prepared for Core Web Vitals, with 55% of sites registering a score of

'Good'.

IPROSPECT | BRANDS ACCELERATED | IPROSPECT ACCELERATING GROWTH AT THE NEW INTERSECTION OF MEDIA. Our unique understanding of the intersection of culture, content, data, and technology powers how we build brands out of every moment of connection. For today, and for tomorrow. > WELCOME TO IPROSPECT. Our

Work.

IPROSPECT | DRIVING BUSINESS PERFORMANCE iProspect is the world's leading digital performance marketing agency. See how we can help your brand succeed as an essential part of your

team.

ABOUT US | IPROSPECT We are part of dentsu international. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated

specialists.

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