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INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content. CASE STUDY: SONY PICTURES WITH PAGESKIN PLUS Multi-screen PageSkin campaign achieves 86% viewability rate and 58 seconds in-view time VIEW DEMODOWNLOAD THE CASE STUDY InSkin Media and M2M partnered on a high impact, rich-media online brand campaign for Sony Picture’s Sausage Party movie, aiming to: Compel the target audience to see the Sausage Party movie at the cinema Cut through all the entertainment optionsINSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN: BRAND ADVERTISING Digital, Delivered. Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally.. We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments, can deliver deeper engagementINSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content. CASE STUDY: SONY PICTURES WITH PAGESKIN PLUS Multi-screen PageSkin campaign achieves 86% viewability rate and 58 seconds in-view time VIEW DEMODOWNLOAD THE CASE STUDY InSkin Media and M2M partnered on a high impact, rich-media online brand campaign for Sony Picture’s Sausage Party movie, aiming to: Compel the target audience to see the Sausage Party movie at the cinema Cut through all the entertainment optionsINSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s HOW TO CAPTURE YOUR AUDIENCE WITH ONLINE BRANDING As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully consider the user experience and create engaging, interactive content in order to reach consumers online. The Hong Kong ad market is growing, reaching a record HK$43.1 billion last year, according to admanGO. Digital advertising’s share of the STUDY: ONLINE ADS NEED TO BE VIEWABLE FOR 14 SECONDS TO BE Viewable online ads typically receive 0.7 seconds gaze-time Study reveals danger in optimising campaigns for viewability Sydney, 30 March 2017 – An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time and people’s ability toremember ads.
INSKIN MEDIA VERIFIED FOR ONLINE BRAND SAFETY BY ABC ABC delivers verification for online brand safety to InSkin Media As a leading advertising technology business, specialising in high-impact, non-intrusive online advertising formats, ISM works with premium publishing partners to deliver online branding campaigns for blue-chip advertisers. Transparency around ad placement is core to the company’s philosophy, which is based on ensuring aINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s CASE STUDY: SONY PICTURES WITH PAGESKIN PLUS Multi-screen PageSkin campaign achieves 86% viewability rate and 58 seconds in-view time VIEW DEMODOWNLOAD THE CASE STUDY InSkin Media and M2M partnered on a high impact, rich-media online brand campaign for Sony Picture’s Sausage Party movie, aiming to: Compel the target audience to see the Sausage Party movie at the cinema Cut through all the entertainment options WE ARE RECRUITING! JAVASCRIPT / FULL-STACK DEVELOPER THIS POSITION HAS NOW BEEN FILLED Location: London WC1V 7DN Position: JavaScript / Full-Stack Developer Hours: Permanent Description: Are you a JavaScript / Full-Stack developer, passionate for new technology? Do you have a real desire to make the most of your skills and abilities? If so, please read on. Our company requires a developer who has come from an IT background (rather FEBRUARY'S NEWS FROM ISM ASIA The Hobbit wins the Engagement Battle with InSkin VideoPromoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the InSkin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, as well as the movie’s Facebook page, the campaign got high click INSKIN'S DOYLE APPOINTED TO CHAIR IAB VIDEO COUNCIL Read IAB’s article The Video Council is the UK’s largest industry body of senior experts in online video advertising from companies across the full value chain. It exists to set standards and educate brands through research and best practice. The council consists of over 50 senior industry professionals from the likes of Adjust Your Set, AOL, Base79, Bauer, Channel 4, Collective, FT INSKIN MEDIA EXPANDS SALES TEAM 10 March 2017, Sydney: High-impact digital ad solutions provider InSkin Media today announced the latest expansion of its Australian operations, with Adam Hairston joining as Senior Commercial Executive. Hairston will form a key part of InSkin’s agency-facing team, helping drive sales and relationships across the Sydney and Melbournemarkets.
BERINGEA'S NEW INVESTMENT IN INSKIN MEDIA Venture Capital Investor Beringea injects £2 million into InSkin Media (ISM) LONDON, October 2012 International venture capital firm Beringea has led a £2 million investment round into InSkin Media – the advertising technology and digital media specialist. InSkin Media will use the growth capital investment to expand its UK operations, develop additional technology formats including mobileINSKIN MEDIA
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments,can
INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally. FEBRUARY'S NEWS FROM ISM ASIA The Hobbit wins the Engagement Battle with InSkin VideoPromoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the InSkin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, as well as the movie’s Facebook page, the campaign got high clickINSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN MEDIA RECRUITING CLIENT SERVICES EXECUTIVE THIS POSITION HAS NOW BEEN FILLED ISM is looking for a native German speaker to join our award-winning team, in the heart of Soho, as an International Client Services Executive Location:London W1F 9NZ Position: Client Services Executive – International Reports To: Hours: Permanent Company Profile: InSkin Media is a dynamic, fast-growing and award-winning advertisingINSKIN MEDIA
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments,can
INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally. FEBRUARY'S NEWS FROM ISM ASIA The Hobbit wins the Engagement Battle with InSkin VideoPromoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the InSkin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, as well as the movie’s Facebook page, the campaign got high clickINSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN MEDIA RECRUITING CLIENT SERVICES EXECUTIVE THIS POSITION HAS NOW BEEN FILLED ISM is looking for a native German speaker to join our award-winning team, in the heart of Soho, as an International Client Services Executive Location:London W1F 9NZ Position: Client Services Executive – International Reports To: Hours: Permanent Company Profile: InSkin Media is a dynamic, fast-growing and award-winning advertisingISM BRAND : DIGITAL
Wednesday 22nd April Our expert guest speakers will share their insights on effective branding and engagement online. A sit-down champagne breakfast and an opportunity to network with industry professionals. By invitation only. RSVP to angeline.lodhia@inskinmedia.com Venue EAST Hotel Sugar, 32nd Floor, 29 Taikoo Shing Road, Hong Kong Schedule 8 45 AM Registration Champagne THE LATEST FROM ISM ASIA ISM’s First Smartphone Campaign in Hong Kong Ocean Park is the first brand to advertise with ISM’s PageSkin Edge format on Smartphone. The format is built in HTML5, and creatively and technically tailored for optimum performance on mobile devices. Also running on tablet devices, Ocean Park’s exciting campaign, featuring flying koalas and kangaroos, made the most of the large right-hand INSKIN MEDIA RECRUITING CLIENT SERVICES EXECUTIVE THIS POSITION HAS NOW BEEN FILLED ISM is looking for a native German speaker to join our award-winning team, in the heart of Soho, as an International Client Services Executive Location:London W1F 9NZ Position: Client Services Executive – International Reports To: Hours: Permanent Company Profile: InSkin Media is a dynamic, fast-growing and award-winning advertising FEBRUARY'S NEWS FROM ISM ASIA The Hobbit wins the Engagement Battle with InSkin VideoPromoting the latest Hobbit movie in Hong Kong, Warner Brothers took advantage of the multiple click events in the InSkin Video format to encourage user engagement with the campaign. Directing to the Orc Attack game or video trailer in the bespoke browser execution, as well as the movie’s Facebook page, the campaign got high clickINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’sINSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content. INSKIN MEDIA LAUNCHES IN IRELAND WITH MEC London-based ad tech company InSkin Media now active in Irish market in exclusive launch partnership with MEC InSkin Media, the international advertising technology business, has launched its first campaign in the Irish Republic, in a new tie-up with MEC. This is the first agency to work with InSkin Media’s formats in the Republic – they are using rich media and video page-takeover format INSKIN MEDIA EXPANDS SALES TEAM 10 March 2017, Sydney: High-impact digital ad solutions provider InSkin Media today announced the latest expansion of its Australian operations, with Adam Hairston joining as Senior Commercial Executive. Hairston will form a key part of InSkin’s agency-facing team, helping drive sales and relationships across the Sydney and Melbournemarkets.
INSKIN AMONG FIRST COMPANIES CERTIFIED FOR IAB UK GOLD First Companies Certified for IAB UK Gold Standard London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s Gold Standard initiative is BERINGEA'S NEW INVESTMENT IN INSKIN MEDIA Venture Capital Investor Beringea injects £2 million into InSkin Media (ISM) LONDON, October 2012 International venture capital firm Beringea has led a £2 million investment round into InSkin Media – the advertising technology and digital media specialist. InSkin Media will use the growth capital investment to expand its UK operations, develop additional technology formats including mobileINSKIN MEDIA
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments,can
INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content.INSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN GAINS IAB GOLD STANDARD 2.0 CERTIFICATION Inskin Media, the world’s premier provider of high-impact digital display advertising, received its Gold Standard 2.0 certification from the IAB, underscoring its support for the highest standards in digital advertising. The IAB UK Gold Standard was established in October 2017 with the goal of committing signatories to improving digital advertising standards by fighting ad fraudINSKIN MEDIA
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments,can
INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content.INSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN GAINS IAB GOLD STANDARD 2.0 CERTIFICATION Inskin Media, the world’s premier provider of high-impact digital display advertising, received its Gold Standard 2.0 certification from the IAB, underscoring its support for the highest standards in digital advertising. The IAB UK Gold Standard was established in October 2017 with the goal of committing signatories to improving digital advertising standards by fighting ad fraudINSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content.POSITION FILLED
Position: Digital Designer Location: Hong Kong Reports to: General Manager Company profile: Inskin Media is an advertising technology business, specialising in rich-media branding formats. We combine a focus on design and technology to maximise the value of every single impression. Our business is based on long-term partnerships, to deliver brand campaigns on every device across brand INSKIN GAINS IAB GOLD STANDARD 2.0 CERTIFICATION Inskin Media, the world’s premier provider of high-impact digital display advertising, received its Gold Standard 2.0 certification from the IAB, underscoring its support for the highest standards in digital advertising. The IAB UK Gold Standard was established in October 2017 with the goal of committing signatories to improving digital advertising standards by fighting ad fraudINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN AMONG FIRST COMPANIES CERTIFIED FOR IAB UK GOLD First Companies Certified for IAB UK Gold Standard London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s Gold Standard initiative is NATIONAL CHAMPION INSKIN MEDIA COMPETES ON THE EUROPEAN STAGE 9 January 2017, London: InSkin Media calls for votes to become the ‘National Public Champion’ for the United Kingdom in this year’s European Business Awards, Europe’s largest business competition. InSkin, already named as one of the national champions in the internally judged part of the competition, has posted a video online at www.businessawardseurope.com, sharing an in-depth storyINSKIN MEDIA
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments,can
INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content.INSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN GAINS IAB GOLD STANDARD 2.0 CERTIFICATION Inskin Media, the world’s premier provider of high-impact digital display advertising, received its Gold Standard 2.0 certification from the IAB, underscoring its support for the highest standards in digital advertising. The IAB UK Gold Standard was established in October 2017 with the goal of committing signatories to improving digital advertising standards by fighting ad fraudINSKIN MEDIA
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally. We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments,can
INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content.INSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN GAINS IAB GOLD STANDARD 2.0 CERTIFICATION Inskin Media, the world’s premier provider of high-impact digital display advertising, received its Gold Standard 2.0 certification from the IAB, underscoring its support for the highest standards in digital advertising. The IAB UK Gold Standard was established in October 2017 with the goal of committing signatories to improving digital advertising standards by fighting ad fraudINSKIN MEDIA
Inskin Media is committed to providing outstanding customer service for our brand clients and publisher partners. We provide high quality, brand safe environments for digital advertisers, with complete transparency about how brands appear around site content.POSITION FILLED
Position: Digital Designer Location: Hong Kong Reports to: General Manager Company profile: Inskin Media is an advertising technology business, specialising in rich-media branding formats. We combine a focus on design and technology to maximise the value of every single impression. Our business is based on long-term partnerships, to deliver brand campaigns on every device across brand INSKIN GAINS IAB GOLD STANDARD 2.0 CERTIFICATION Inskin Media, the world’s premier provider of high-impact digital display advertising, received its Gold Standard 2.0 certification from the IAB, underscoring its support for the highest standards in digital advertising. The IAB UK Gold Standard was established in October 2017 with the goal of committing signatories to improving digital advertising standards by fighting ad fraudINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’s INSKIN AMONG FIRST COMPANIES CERTIFIED FOR IAB UK GOLD First Companies Certified for IAB UK Gold Standard London, 3 May 2018. IAB UK today announced the first 13 member companies to become IAB Gold Standard certified, which include AppNexus, AutoTrader, Bauer Media, GroundTruth, Inskin Media, Media IQ Digital, News UK, Precise.TV, Sovrn, The Guardian, The Student Room, Time Inc. and Weve. The IAB’s Gold Standard initiative is NATIONAL CHAMPION INSKIN MEDIA COMPETES ON THE EUROPEAN STAGE 9 January 2017, London: InSkin Media calls for votes to become the ‘National Public Champion’ for the United Kingdom in this year’s European Business Awards, Europe’s largest business competition. InSkin, already named as one of the national champions in the internally judged part of the competition, has posted a video online at www.businessawardseurope.com, sharing an in-depth storyINSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’sINSKIN MEDIA
Driving powerful, impactful brand advertising that commands attention on any device. Inskin delivers high impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally.INSKIN MEDIA
Our ambition is to deliver captivating and immersive digital experiences every day. We believe high impact should be on every brand plan because it delivers consumer attention and client outcomes.INSKIN MEDIA
Inskin is registered on IAB Europe’s Framework, vendor ID number 150.We only work with third party tracking vendors who are also registered to this list, or who weINSKIN MEDIA
Inskin has been an integral partner across our B2B and B2C clients here at Digitas. The creative formats that they have available allow us to cater for multiple KPI’sINSKIN MEDIA
There are a number of key factors that determine success or failure when it comes to digital advertising – most notably those that RESEARCH - INSKINMEDIA.COM There are a number of key factors that determine success or failure when it comes to digital advertising – most notably those thatINSKIN MEDIA
Inskin Media is an equal opportunities employer committed to building a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation,INSKIN PRODUCTS
Inskin Products Inskin ProductsINSKIN PRODUCTS
Creative Requirements INSKIN SELECTS DRAGONFLY AI TO EVALUATE AND VISUALISE Leading predictive visual analytics tool Dragonfly AI teams up with global advertising company, Inskin Media, to provide them with predictive AI technology that helps evaluate attention driven by their ad formats. A leader in specialised, high-impact formats, Inskin delivers an average of 15 times the attention delivered by most digital display advertising.INSKIN MEDIA
Working with Inskin has enabled us to build our business around a reliable and consistent partnership. Many operators have been slow to make the move to mobile INFOGRAPHIC: FROM VIEWABILITY TO VISUAL ENGAGEMENT For more information about this research, please read the press release. Find out more about InSkin Media: ABOUT INSKIN MEDIA PRODUCTS LATEST RESEARCH LATEST NEWS CONTACT US TO RUN YOUR CAMPAIGN AMPLIFY: PLANNING FOR ATTENTION Inskin collaborated with Lumen to investigate what effect high-impact ad formats could have on subsequent standard formats. GEORGIA WOODBURNE TAKES NEW APAC ROLE AT INSKIN — MOVES UP TO GENERAL MANAGER OF APAC, TAKING BUSINESS RESPONSIBILITY FOR THE WHOLE REGION — Inskin, the world’s premier provider of high-impact digital display advertising, is delighted to announce that Georgia Woodburne will be taking up the role of General Manager in the APAC region. She will be managing the commercial, operations and design teams across APAC and play aDE
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BRAND ADVERTISING
Inskin delivers the most effective rich-media display ad formats inthe market.
DIGITAL, DELIVERED.
Inskin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites,globally.
We believe that well-designed, rich-media ad formats, with outstanding creative value, delivered in premium online environments, can deliver deeper engagement than any other brand advertising. VIEWABLE, ENGAGING, _EFFECTIVE._*
Pageskin
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BOOKING
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INSKIN'S PAGESKIN SOLUTIONS GUARANTEE FLAWLESS DELIVERY ON ANYDEVICE.
* High impact HTML5 rich media * Non intrusive user experience * Exclusive, premium publisher partners * High viewability guaranteed * Core messaging and CTA always in view * Direct and programmatic capabilities * Campaign insights powered by HAVE A LOOK AT OUR DEMOS:* Mobile
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MAXIMISE CAMPAIGN RELEVANCE WITH CONTEXTUAL AND DATA-DRIVEN TARGETINGCONTEXTUAL
* Place ads around quality editorial content * Reach your brand audience via sites that match their profiles * Increase ad relevance through bespoke sitelists * Influence customers in a receptive mindset in contextually relevant environmentsDATA DRIVEN ON RHS
* Reach custom audiences across Inskin's network * Overlay first party data to target specific users via your DSP * Target custom categories with third party data * Target intelligently with real-time user modelling*
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BOOKING OPTIONS TO SUIT YOUR STRATEGY * Direct and programmatic booking options * Quality inventory across Inskin's premium network * Full transparency across agreed sitelists * Flawless creative execution guaranteed INTEGRATED WITH ALL MAJOR DSPS, INCLUDING: YOUR BRAND IS SAFE WITH INSKIN. Creativity and service are at the heart of everything we do. Inskin designs, builds and delivers high-impact page takeover campaigns across our network of top tier publishers across the world. Each site is individually integrated to guarantee flawless creative execution for every feature, from outstream video to powerful smartphoneexecutions.
A GREAT USER EXPERIENCE IS AT THE HEART OF ALL SUCCESSFUL DIGITAL CAMPAIGNS. We work closely with our publisher partners to implement scalable and high-yielding advertising solutions, which do not interrupt the user's browsing experience, and deliver meaningfulrevenue streams.
* New, incremental revenue streams * Increased yield per page * Simple integration: ad tag served formats * Premium-quality, blue-chip brand advertisers across all keyadvertising sectors
* New tranche of high-value inventory * Non-intrusive formats protect the user experience * Dedicated team to manage all aspects of Inskin’spublisher partner relationships*
Attention
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Engagement
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Viewability
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ENVIRONMENT
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AMPLIFY: PLANNING FOR ATTENTION – HOW HIGH IMPACT FORMATS CAN SUPERCHARGE YOUR MEDIA PLAN Visual attention has become a hot topic among advertising researchers in recent years, however its practical application beyond creative optimisation has remained largely unexplored. How does attention paid to a display ad influence users’ receptivity of subsequent ad exposures? Can certain types of creatives “amplify” standard display ads, thus increasing their impact? Inskin collaborated with Lumen to investigate. See the report and infographic*
(IN)FAMOUS BY ASSOCIATION - HOW AD ENVIRONMENT AFFECTS BRANDPERCEPTION
What impact does an ad’s environment have on its effectiveness? Does the tone and content of an article really affect perception of the brand advertising around it? Inskin Media worked with Research Now and Conquest Research to investigate reactions to online advertising in different scenarios, with surprising results. Find out more about this research here: Download the Infographic*
ONLINE ADS NEED TO BE VIEWABLE FOR 14 SECONDS TO BE SEEN An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to our new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads. The study – by Inskin, Research Now and Sticky – involved nearly 4,300 consumers and technologies including eye-tracking (by Sticky) and viewability measurement (by Moat). Find out more about this research here Download the InfographicDownload the Report
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VIEWABILITY: MOVING TOWARDS MEANINGFUL MEASUREMENT Viewability measurement, or the question if a digital ad had the opportunity to be seen by a consumer, remains a hot topic for the online ad ecosystem. Combining Inskin's in-house research results with insights gained from FaR Partners' "Digital Leadership Viewability Survey" among senior digital executives in the UK, this whitepaper aims to provide a comprehensive overview of today’s viewability challenges and offers some tangible suggestions to overcome them. Download the Infographic Download the Whitepaper*
FAMILIARITY, FREQUENCY AND FINE LINES At what point does online advertising become 'creepy'? What factors contribute to a sense of intrusion & what is the knock-on effect onbrand perception?
Inskin partnered with media planning and buying agency, Rapp, to investigate these questions. Read the full results here, in the Familiarity, Frequency and Fine Lines Whitepaper.ENVIRONMENT MATTERS
- Consumers 37% more likely to click on trusted websites - Repeated ads 40% more positively received on related websites - Ads on well-known websites are rated up to 88% more positively Download the Infographic Download the WhitepaperLATEST NEWS
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