BOSTON FULL SERVICE DIGITAL MARKETING AND ADVERTISING AGENCYWHO WE AREWHAT WE DOCONTACTPROCESSCAREERSRESOURCES inSegment is a full-service digital marketing agency based in Boston, MA. We specialize in lead and demand generation programs and PPC & SEO campaigns that deliver quantifiable and high-impact marketing results. MARKETING RESOURCES, INFOGRAPHICS & CASE STUDIES A term used to describe the technique for testing two versions of a webpage in which traffic is split 50/50 to two versions of the same web page, ad, or email to determine which of the two options provides a better outcome. Above the Fold. A newspaper term for the top half of the front page which can also be used to describe the section of a WEBSITE DESIGN SERVICES Custom, High-PerformanceWebsite Design. You never get a second chance to make a first impression, and having a dynamic, visually stunning website is the first step in engaging your audience. At inSegment, we believe that all of your digital assets should be aesthetically pleasing and constructed using proven methods that encourage

conversion.

CLIENTS OF INSEGMENT BOSTON DIGITAL MARKETING AGENCY Display & Advertising Recapture Marketing. Deep Media Lead Nurturing. Website Design. Website Development. Conversion Rate Optimization. Email Marketing. Content Syndication. Account-Based Marketing. Digital Event Amplification. DATA-DRIVEN B2B LEAD GENERATION SERVICES Our team leverages a variety of innovative, industry-leading tactics to deliver high-quality leads. We guarantee 100% accurate information. As one of America’s fastest growing companies for the last 5 years, inSegment is prepared to grow your business by improving your organization’s demand generation and delivering qualified B2B leads.

Lead.

DIGITAL MARKETING FOR BANKS AND CREDIT UNIONS The average industry PPC conversion rate is 2.58%. inSegment’s average PPC conversion rate is over 12%! Clearly we’re doing something right. Our PPC campaigns are designed to help you attain top-of-page exposure on popular keywords with lower costs per click. We also actively adjust our campaign strategies based on your KPI

targets to help

WHY WORK WITH A DIGITAL MARKETING AGENCY IN 2021 DEEP MEDIA LEAD NURTURING SERVICES inSegment’s Deep Media Nurturing program is designed to reach your leads, with customized messaging based on his/her stage in the buyer’s journey naturally fitting into that user’s environment. Each interaction leads to a higher lead score, ultimately driving more of your leads to become marketing- BRAND DEVELOPMENT: BUILD AND RE-ENERGIZE YOUR BRAND TODAY A brand audit is essential before any decisions are made about your branding strategy. Brand audits allow companies to look at internal factors such as brand values, culture and positioning as well as external factors like logos, advertising and PR/social media. It’s important for a company to define themselves while also understanding

how

RELIANCE ON SOCIAL MEDIA IN TODAY’S SOCIETY Social media is defined by its interactivity, connectedness, and user-generated content. In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others

locally and

BOSTON FULL SERVICE DIGITAL MARKETING AND ADVERTISING AGENCYWHO WE AREWHAT WE DOCONTACTPROCESSCAREERSRESOURCES inSegment is a full-service digital marketing agency based in Boston, MA. We specialize in lead and demand generation programs and PPC & SEO campaigns that deliver quantifiable and high-impact marketing results. MARKETING RESOURCES, INFOGRAPHICS & CASE STUDIES A term used to describe the technique for testing two versions of a webpage in which traffic is split 50/50 to two versions of the same web page, ad, or email to determine which of the two options provides a better outcome. Above the Fold. A newspaper term for the top half of the front page which can also be used to describe the section of a WEBSITE DESIGN SERVICES Custom, High-PerformanceWebsite Design. You never get a second chance to make a first impression, and having a dynamic, visually stunning website is the first step in engaging your audience. At inSegment, we believe that all of your digital assets should be aesthetically pleasing and constructed using proven methods that encourage

conversion.

CLIENTS OF INSEGMENT BOSTON DIGITAL MARKETING AGENCY Display & Advertising Recapture Marketing. Deep Media Lead Nurturing. Website Design. Website Development. Conversion Rate Optimization. Email Marketing. Content Syndication. Account-Based Marketing. Digital Event Amplification. DATA-DRIVEN B2B LEAD GENERATION SERVICES Our team leverages a variety of innovative, industry-leading tactics to deliver high-quality leads. We guarantee 100% accurate information. As one of America’s fastest growing companies for the last 5 years, inSegment is prepared to grow your business by improving your organization’s demand generation and delivering qualified B2B leads.

Lead.

DIGITAL MARKETING FOR BANKS AND CREDIT UNIONS The average industry PPC conversion rate is 2.58%. inSegment’s average PPC conversion rate is over 12%! Clearly we’re doing something right. Our PPC campaigns are designed to help you attain top-of-page exposure on popular keywords with lower costs per click. We also actively adjust our campaign strategies based on your KPI

targets to help

WHY WORK WITH A DIGITAL MARKETING AGENCY IN 2021 DEEP MEDIA LEAD NURTURING SERVICES inSegment’s Deep Media Nurturing program is designed to reach your leads, with customized messaging based on his/her stage in the buyer’s journey naturally fitting into that user’s environment. Each interaction leads to a higher lead score, ultimately driving more of your leads to become marketing- BRAND DEVELOPMENT: BUILD AND RE-ENERGIZE YOUR BRAND TODAY A brand audit is essential before any decisions are made about your branding strategy. Brand audits allow companies to look at internal factors such as brand values, culture and positioning as well as external factors like logos, advertising and PR/social media. It’s important for a company to define themselves while also understanding

how

RELIANCE ON SOCIAL MEDIA IN TODAY’S SOCIETY Social media is defined by its interactivity, connectedness, and user-generated content. In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others

locally and

DIGITAL MARKETING SERVICES BY INSEGMENT ADVERTISING AGENCY inSegment offers a full range of digital marketing services, from SEO, Creative and Branding Services to Website and App development. Contact

us today!

ABOUT US - INSEGMENT BOSTON DIGITAL MARKETING AGENCY Established in 2007, inSegment is a full service digital marketing and advertising agency. Located at the heart of one of the most innovative technology hubs in the world - Boston. Working across strategy, creativity and a meticulous engineering process, we pride ourselves on bringing clients quantifiable, high-impact marketing results. CONTACT US - INSEGMENT BOSTON DIGITAL MARKETING AGENCY INSEGMENT, LLC | One Gateway Center | 300 Washington Street, Suite 850, Newton, MA 02458 | Phone: (617) 965-0800 | E-mail:

info@insegment.com

WEBSITE DESIGN SERVICES Custom, High-PerformanceWebsite Design. You never get a second chance to make a first impression, and having a dynamic, visually stunning website is the first step in engaging your audience. At inSegment, we believe that all of your digital assets should be aesthetically pleasing and constructed using proven methods that encourage

conversion.

CLIENTS OF INSEGMENT BOSTON DIGITAL MARKETING AGENCY Display & Advertising Recapture Marketing. Deep Media Lead Nurturing. Website Design. Website Development. Conversion Rate Optimization. Email Marketing. Content Syndication. Account-Based Marketing. Digital Event Amplification.

CASE STUDIES

Case Studies. In an ever-changing world fueled by daily innovation, we understand the difficulty of breaking through the clutter and engaging your target audience. We combine unparalleled creativity with a proven, data-driven approach to deliver our clients quantifiable, high DATA-DRIVEN B2B LEAD GENERATION SERVICES Our team leverages a variety of innovative, industry-leading tactics to deliver high-quality leads. We guarantee 100% accurate information. As one of America’s fastest growing companies for the last 5 years, inSegment is prepared to grow your business by improving your organization’s demand generation and delivering qualified B2B leads.

Lead.

DIGITAL MARKETING FOR BANKS AND CREDIT UNIONS The average industry PPC conversion rate is 2.58%. inSegment’s average PPC conversion rate is over 12%! Clearly we’re doing something right. Our PPC campaigns are designed to help you attain top-of-page exposure on popular keywords with lower costs per click. We also actively adjust our campaign strategies based on your KPI

targets to help

DEEP MEDIA LEAD NURTURING SERVICES inSegment’s Deep Media Nurturing program is designed to reach your leads, with customized messaging based on his/her stage in the buyer’s journey naturally fitting into that user’s environment. Each interaction leads to a higher lead score, ultimately driving more of your leads to become marketing- TERMS OF USE AGREEMENT Use of, or by accessing our website automatically mandates that users are agreeing to comply with, and be bound by, the following terms of

use. Please review

BOSTON FULL SERVICE DIGITAL MARKETING AND ADVERTISING AGENCYWHO WE AREWHAT WE DOCONTACTPROCESSCAREERSRESOURCES inSegment is a full-service digital marketing agency based in Boston, MA. We specialize in lead and demand generation programs and PPC & SEO campaigns that deliver quantifiable and high-impact marketing results. ABOUT US - INSEGMENT BOSTON DIGITAL MARKETING AGENCY Established in 2007, inSegment is a full service digital marketing and advertising agency. Located at the heart of one of the most innovative technology hubs in the world - Boston. Working across strategy, creativity and a meticulous engineering process, we pride ourselves on bringing clients quantifiable, high-impact marketing results. MARKETING RESOURCES, INFOGRAPHICS & CASE STUDIES A term used to describe the technique for testing two versions of a webpage in which traffic is split 50/50 to two versions of the same web page, ad, or email to determine which of the two options provides a better outcome. Above the Fold. A newspaper term for the top half of the front page which can also be used to describe the section of a CLIENTS OF INSEGMENT BOSTON DIGITAL MARKETING AGENCY Display & Advertising Recapture Marketing. Deep Media Lead Nurturing. Website Design. Website Development. Conversion Rate Optimization. Email Marketing. Content Syndication. Account-Based Marketing. Digital Event Amplification. WEBSITE DESIGN SERVICES Custom, High-PerformanceWebsite Design. You never get a second chance to make a first impression, and having a dynamic, visually stunning website is the first step in engaging your audience. At inSegment, we believe that all of your digital assets should be aesthetically pleasing and constructed using proven methods that encourage

conversion.

DIGITAL MARKETING & ADVERTISING SERVICES BY INDUSTRY The inSegment team has years of experience in multiple industries with proven results. Check out how our strategies adapt to your needs! DATA-DRIVEN B2B LEAD GENERATION SERVICES Our team leverages a variety of innovative, industry-leading tactics to deliver high-quality leads. We guarantee 100% accurate information. As one of America’s fastest growing companies for the last 5 years, inSegment is prepared to grow your business by improving your organization’s demand generation and delivering qualified B2B leads.

Lead.

WHY WORK WITH A DIGITAL MARKETING AGENCY IN 2021 BRAND DEVELOPMENT: BUILD AND RE-ENERGIZE YOUR BRAND TODAY A brand audit is essential before any decisions are made about your branding strategy. Brand audits allow companies to look at internal factors such as brand values, culture and positioning as well as external factors like logos, advertising and PR/social media. It’s important for a company to define themselves while also understanding

how

ADWORDS SEARCH FUNNEL: THE BEST FRIEND YOU’VE NEVER MET AdWords Search Funnel: The Best Friend You’ve Never Met. Former American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying still rings true. However, advertising has come a long way since the late 1800’s. BOSTON FULL SERVICE DIGITAL MARKETING AND ADVERTISING AGENCYWHO WE AREWHAT WE DOCONTACTPROCESSCAREERSRESOURCES inSegment is a full-service digital marketing agency based in Boston, MA. We specialize in lead and demand generation programs and PPC & SEO campaigns that deliver quantifiable and high-impact marketing results. ABOUT US - INSEGMENT BOSTON DIGITAL MARKETING AGENCY Established in 2007, inSegment is a full service digital marketing and advertising agency. Located at the heart of one of the most innovative technology hubs in the world - Boston. Working across strategy, creativity and a meticulous engineering process, we pride ourselves on bringing clients quantifiable, high-impact marketing results. MARKETING RESOURCES, INFOGRAPHICS & CASE STUDIES A term used to describe the technique for testing two versions of a webpage in which traffic is split 50/50 to two versions of the same web page, ad, or email to determine which of the two options provides a better outcome. Above the Fold. A newspaper term for the top half of the front page which can also be used to describe the section of a CLIENTS OF INSEGMENT BOSTON DIGITAL MARKETING AGENCY Display & Advertising Recapture Marketing. Deep Media Lead Nurturing. Website Design. Website Development. Conversion Rate Optimization. Email Marketing. Content Syndication. Account-Based Marketing. Digital Event Amplification. WEBSITE DESIGN SERVICES Custom, High-PerformanceWebsite Design. You never get a second chance to make a first impression, and having a dynamic, visually stunning website is the first step in engaging your audience. At inSegment, we believe that all of your digital assets should be aesthetically pleasing and constructed using proven methods that encourage

conversion.

DIGITAL MARKETING & ADVERTISING SERVICES BY INDUSTRY The inSegment team has years of experience in multiple industries with proven results. Check out how our strategies adapt to your needs! DATA-DRIVEN B2B LEAD GENERATION SERVICES Our team leverages a variety of innovative, industry-leading tactics to deliver high-quality leads. We guarantee 100% accurate information. As one of America’s fastest growing companies for the last 5 years, inSegment is prepared to grow your business by improving your organization’s demand generation and delivering qualified B2B leads.

Lead.

WHY WORK WITH A DIGITAL MARKETING AGENCY IN 2021 BRAND DEVELOPMENT: BUILD AND RE-ENERGIZE YOUR BRAND TODAY A brand audit is essential before any decisions are made about your branding strategy. Brand audits allow companies to look at internal factors such as brand values, culture and positioning as well as external factors like logos, advertising and PR/social media. It’s important for a company to define themselves while also understanding

how

ADWORDS SEARCH FUNNEL: THE BEST FRIEND YOU’VE NEVER MET AdWords Search Funnel: The Best Friend You’ve Never Met. Former American Merchant and politician John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. For many advertisers, this saying still rings true. However, advertising has come a long way since the late 1800’s. ABOUT US - INSEGMENT BOSTON DIGITAL MARKETING AGENCY Established in 2007, inSegment is a full service digital marketing and advertising agency. Located at the heart of one of the most innovative technology hubs in the world - Boston. Working across strategy, creativity and a meticulous engineering process, we pride ourselves on bringing clients quantifiable, high-impact marketing results. CLIENTS OF INSEGMENT BOSTON DIGITAL MARKETING AGENCY Display & Advertising Recapture Marketing. Deep Media Lead Nurturing. Website Design. Website Development. Conversion Rate Optimization. Email Marketing. Content Syndication. Account-Based Marketing. Digital Event Amplification. WEBSITE DESIGN SERVICES Custom, High-PerformanceWebsite Design. You never get a second chance to make a first impression, and having a dynamic, visually stunning website is the first step in engaging your audience. At inSegment, we believe that all of your digital assets should be aesthetically pleasing and constructed using proven methods that encourage

conversion.

CASE STUDIES

Case Studies. In an ever-changing world fueled by daily innovation, we understand the difficulty of breaking through the clutter and engaging your target audience. We combine unparalleled creativity with a proven, data-driven approach to deliver our clients quantifiable, high DIGITAL MARKETING & ADVERTISING SERVICES BY INDUSTRY The inSegment team has years of experience in multiple industries with proven results. Check out how our strategies adapt to your needs! CONTACT US - INSEGMENT BOSTON DIGITAL MARKETING AGENCY INSEGMENT, LLC | One Gateway Center | 300 Washington Street, Suite 850, Newton, MA 02458 | Phone: (617) 965-0800 | E-mail:

info@insegment.com

DIGITAL MARKETING FOR BANKS AND CREDIT UNIONS The average industry PPC conversion rate is 2.58%. inSegment’s average PPC conversion rate is over 12%! Clearly we’re doing something right. Our PPC campaigns are designed to help you attain top-of-page exposure on popular keywords with lower costs per click. We also actively adjust our campaign strategies based on your KPI

targets to help

WHAT IS INTELLIGENT TRACKING PREVENTION 2.0 (ITP 2.0 Intelligent Tracking Prevention 2.0 is the update for ITP 1.1 that further prevents cross-site tracking by limiting cookies and other website data on Safari browsers. Webkit is the company behind the development of this update with Apple. Big picture, ITP 2.0 blocks more cookie-based tracking than its predecessor, making it more difficult for third-party advertisers to collect information 4 WAYS TO BAIT YOUR TARGET AUDIENCE WITH CONTENT MARKETING 4 Ways to Bait Your Target Audience with Content Marketing. Whether or not fishing is your ‘thing’, we all generally have a good idea as to how it works – you bait the hook (unless you’re using worms, then you have someone else bait it for you), cast the line, and wait for a hungry fish to be lured in. Sometimes the fish don’t even 5 WAYS SOCIAL MEDIA MARKETING IS LIKE JAZZ In jazz, you want to give your audience music that they can enjoy listening to and showcases your abilities as a technical player. In social media, content that is understandable to your audience but also makes you look like an expert source is ideal. 4. Have Structure but Improvise – Improvisation is a major piece of jazz performance.

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INNOVATIVE, FULL-SERVICE DIGITAL MARKETING AGENCY. We are a Boston internet marketing agency that works as a PPC & SEO agency, web design and development firm and an advertising agency all rolled into one. Our team has best-in-class experience in digital performance marketing, lead and demand generation programs, ROI-driven media campaigns and Search Engine Optimization. We simply know how to unlock and drive ROI in digital.

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inSegment: it's not just a name. It's how we think. WITH ALL THE ZILLIONS OF STARS IN THE INTERNET UNIVERSE, WE UNDERSTAND THAT SHINING BRIGHT ENOUGH TO BE SEEN REQUIRES A LOT OF TIME AND

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As our name implies, we believe that segmentation is key: by focusing on who you're talking to, what they want to hear and who you're up against you'll get the highest return on investment. Whether we're managing PPC, SEO, web design, and web development, or driving sales and lead generation, we always start with due diligence. We conduct exhaustive research to find out precisely which segments our clients should focus on and what they're looking for. With an engineering mindset and the resources to succeed, we create the best plan to reach the target... See our services __ SOME SAY HISTORY REPEATS ITSELF. WITH OUR HISTORY OF SUCCESS, WE SAY THAT TOO! OUR CLIENTS BUILD STRONGER RELATIONSHIPS WITH THEIR CUSTOMERS AND CHANGE THE WAY THEY DO BUSINESS.

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INSEGMENT, LLC.

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300 Washington Street, Suite 850, Newton, MA 02458 USA E-mail: info@insegment.com Phone: (617) 965-0800

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