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INFLUENTIAL
Influential uses AI to optimize creative, build audiences, and track online and offline attribution using creator content.ABOUT - INFLUENTIAL
Fullscreen. I nfluential is the leading technology platform that connects brands with audiences via transparent data and machine learning. To accomplish this, Influential has assembled a team of experts who have moved the needle in social media and various sectorsof technology.
INFLUENTIAL RESOURCE CENTER Influential: The Story Behind This Social Intelligence Company That Is Powered By IBM Watson. As artificial intelligence technology advances, marketers have been adamant about being able to predict the effectiveness of campaigns before it happens based on past data.However, it
CONTACT US - INFLUENTIAL Contact Influential with any questions, comments, concerns or businessopportunities.
ABOUT - INFLUENTIAL
Request a Demo. Complete the form below, and an Influential team member will contact you within 24 hours to schedule a product demo with you and your team.INFLUENTIAL
Influential Platform IBM’S WATSON HELPED PICK KIA’S SUPER BOWL 'INFLUENCERS' IBM’s Watson will help identify “social media influencers” who can buoy Kia’s message before and during the 60-second spot. Watson, the artificial intelligence software known for once toppling the best human competitors on “Jeopardy,” has the ability to parse through the language used on social media to determine which influencers CASE STUDY - MCDONALD'S - INFLUENTIAL McDonald's. Influential’s strategy focused on increasing quality perception and advocacy around McDonald’s products, encouraging followers to crave the delicious nostalgia associated with the brand, converting creative interactions into millions of sales conquested from competitor locations. CASE STUDY - PEPSI - INFLUENTIAL Pepsi. To drive social conversation, a diverse group of Instagram creators created original content that encapsulated moments in their lives deserving of a Pepsi. DIFFERENCES BETWEEN MICRO INFLUENCERS AND MACRO INFLUENCERS Micro influencers have smaller follower counts than their macro counterparts, usually under 100,000 followers. These influencers don’t make the news and they aren’t generally well known outside of their niches, but nevertheless command respect from the industries in which they work. Micro influencers are a relatively new concept, astheir
INFLUENTIAL
Influential uses AI to optimize creative, build audiences, and track online and offline attribution using creator content.ABOUT - INFLUENTIAL
Fullscreen. I nfluential is the leading technology platform that connects brands with audiences via transparent data and machine learning. To accomplish this, Influential has assembled a team of experts who have moved the needle in social media and various sectorsof technology.
INFLUENTIAL RESOURCE CENTER Influential: The Story Behind This Social Intelligence Company That Is Powered By IBM Watson. As artificial intelligence technology advances, marketers have been adamant about being able to predict the effectiveness of campaigns before it happens based on past data.However, it
CONTACT US - INFLUENTIAL Contact Influential with any questions, comments, concerns or businessopportunities.
ABOUT - INFLUENTIAL
Request a Demo. Complete the form below, and an Influential team member will contact you within 24 hours to schedule a product demo with you and your team.INFLUENTIAL
Influential Platform IBM’S WATSON HELPED PICK KIA’S SUPER BOWL 'INFLUENCERS' IBM’s Watson will help identify “social media influencers” who can buoy Kia’s message before and during the 60-second spot. Watson, the artificial intelligence software known for once toppling the best human competitors on “Jeopardy,” has the ability to parse through the language used on social media to determine which influencers CASE STUDY - MCDONALD'S - INFLUENTIAL McDonald's. Influential’s strategy focused on increasing quality perception and advocacy around McDonald’s products, encouraging followers to crave the delicious nostalgia associated with the brand, converting creative interactions into millions of sales conquested from competitor locations. CASE STUDY - PEPSI - INFLUENTIAL Pepsi. To drive social conversation, a diverse group of Instagram creators created original content that encapsulated moments in their lives deserving of a Pepsi. DIFFERENCES BETWEEN MICRO INFLUENCERS AND MACRO INFLUENCERS Micro influencers have smaller follower counts than their macro counterparts, usually under 100,000 followers. These influencers don’t make the news and they aren’t generally well known outside of their niches, but nevertheless command respect from the industries in which they work. Micro influencers are a relatively new concept, astheir
SIGN IN - INFLUENTIAL Sign In. Welcome back! Enter your credentials below. Email. Password WHAT IS INFLUENCER MARKETING? “Influencer marketing” is a term that recently made it into the marketing lexicon, but even the uninitiated are familiar with the practice. Using popular personalities to endorse products harkens back to the days of old-fashioned celebrity endorsements pushed over TV and radio. The idea was that if advertisers teamed upPRIVACY POLICY
Mailing Address: Influential. Attn: Data Protection Team. 823 Las Vegas Blvd., Suite 500. Las Vegas, NV 89101. privacy@influential.co. Modifications To This Policy: We may revise this Policy from time to time. The most current version of the Policy will govern our collection, use, and disclosure of information about you. THE ONLY THING YOU NEED FOR A SUCCESSFUL INFLUENCER In the past, we’ve talked about all the factors that go into a successful influencer partnership. You need to know your market. You need to create a budget. You need a creative content strategy. All of this is true, but today, we’re going to let you in on INFLUENCER MARKETING: YOU’RE NOT PAYING FOR ENDORSEMENTS Influencer Marketing: You’re Not Paying for Endorsements. Smart marketers employ influencer marketing solutions to ride the wave created by the modern social media-driven consumer. That wave continues to grow, presenting innovative brands with unique opportunities to bridge the gap between brand and buyer, and only the social media savvy will 5 WAYS BRANDS CAN ENCOURAGE ENGAGEMENT WITH INFLUENCERS Let’s discuss ways brands can contribute to their influencers’ campaigns to support engagement. 1. Don’t Limit Yourself to Posts. Text posts will be the meat of your influencer’s content campaign, but don’t stop there. Shell out a little extra to help your influencer develop specific content that will be of value to yourtarget market.
INFLUENTIAL HELP DESK Insights How quickly are new posts pulled in to Recent Media / Content? Insights How can I use AI Image Analysis to identify competitor brands? Lists How do I select Relevant Posts for an account? Lists How do I change Top Posts for an account? Lists How canI customize a List?
CASE STUDY - ROYAL CARIBBEAN - INFLUENTIAL Royal Caribbean. To generate awareness and online traffic to their site, Royal Caribbean partnered with Influential to activate music and tech creators who shared custom music, encouraging fans to create their own tracks, and resulting in a higher web traffic and increasedbrand advocacy.
CASE STUDY - MCDONALD'S - INFLUENTIAL McDonald's. Influential’s strategy focused on increasing quality perception and advocacy around McDonald’s products, encouraging followers to crave the delicious nostalgia associated with the brand, converting creative interactions into millions of sales conquested from competitor locations.SOCIAL TRACKER
What is "Social Tracker"? How do I set up custom content or post alerts? How do I monitor follower activity? (follower growth, declinein followers)
INFLUENTIAL
Influential uses AI to optimize creative, build audiences, and track online and offline attribution using creator content.ABOUT - INFLUENTIAL
Fullscreen. I nfluential is the leading technology platform that connects brands with audiences via transparent data and machine learning. To accomplish this, Influential has assembled a team of experts who have moved the needle in social media and various sectorsof technology.
INFLUENTIAL RESOURCE CENTER Influential: The Story Behind This Social Intelligence Company That Is Powered By IBM Watson. As artificial intelligence technology advances, marketers have been adamant about being able to predict the effectiveness of campaigns before it happens based on past data.However, it
CONTACT US - INFLUENTIAL Contact Influential with any questions, comments, concerns or businessopportunities.
ABOUT - INFLUENTIAL
Request a Demo. Complete the form below, and an Influential team member will contact you within 24 hours to schedule a product demo with you and your team.INFLUENTIAL
Influential Platform CASE STUDY - POCKY - INFLUENTIAL Pocky. Influential’s strategy focused on building awareness and drive consumers in-store to purchase Pocky. Leveraging AI powered creator content on Facebook and Instagram, Pocky was able to translate geo-targeted content distributed to LA-based Audiences into positiveengagement and a
IBM’S WATSON HELPED PICK KIA’S SUPER BOWL 'INFLUENCERS' IBM’s Watson will help identify “social media influencers” who can buoy Kia’s message before and during the 60-second spot. Watson, the artificial intelligence software known for once toppling the best human competitors on “Jeopardy,” has the ability to parse through the language used on social media to determine which influencers CASE STUDY - MCDONALD'S - INFLUENTIAL McDonald's. Influential’s strategy focused on increasing quality perception and advocacy around McDonald’s products, encouraging followers to crave the delicious nostalgia associated with the brand, converting creative interactions into millions of sales conquested from competitor locations. CASE STUDY - PEPSI - INFLUENTIAL Pepsi. To drive social conversation, a diverse group of Instagram creators created original content that encapsulated moments in their lives deserving of a Pepsi.INFLUENTIAL
Influential uses AI to optimize creative, build audiences, and track online and offline attribution using creator content.ABOUT - INFLUENTIAL
Fullscreen. I nfluential is the leading technology platform that connects brands with audiences via transparent data and machine learning. To accomplish this, Influential has assembled a team of experts who have moved the needle in social media and various sectorsof technology.
INFLUENTIAL RESOURCE CENTER Influential: The Story Behind This Social Intelligence Company That Is Powered By IBM Watson. As artificial intelligence technology advances, marketers have been adamant about being able to predict the effectiveness of campaigns before it happens based on past data.However, it
CONTACT US - INFLUENTIAL Contact Influential with any questions, comments, concerns or businessopportunities.
ABOUT - INFLUENTIAL
Request a Demo. Complete the form below, and an Influential team member will contact you within 24 hours to schedule a product demo with you and your team.INFLUENTIAL
Influential Platform CASE STUDY - POCKY - INFLUENTIAL Pocky. Influential’s strategy focused on building awareness and drive consumers in-store to purchase Pocky. Leveraging AI powered creator content on Facebook and Instagram, Pocky was able to translate geo-targeted content distributed to LA-based Audiences into positiveengagement and a
IBM’S WATSON HELPED PICK KIA’S SUPER BOWL 'INFLUENCERS' IBM’s Watson will help identify “social media influencers” who can buoy Kia’s message before and during the 60-second spot. Watson, the artificial intelligence software known for once toppling the best human competitors on “Jeopardy,” has the ability to parse through the language used on social media to determine which influencers CASE STUDY - MCDONALD'S - INFLUENTIAL McDonald's. Influential’s strategy focused on increasing quality perception and advocacy around McDonald’s products, encouraging followers to crave the delicious nostalgia associated with the brand, converting creative interactions into millions of sales conquested from competitor locations. CASE STUDY - PEPSI - INFLUENTIAL Pepsi. To drive social conversation, a diverse group of Instagram creators created original content that encapsulated moments in their lives deserving of a Pepsi. INFLUENTIAL RESOURCE CENTER Influential: The Story Behind This Social Intelligence Company That Is Powered By IBM Watson. As artificial intelligence technology advances, marketers have been adamant about being able to predict the effectiveness of campaigns before it happens based on past data.However, it
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About; Contact; SaaS Platform. Our self-serve platform for campaign planning and social account analytics. Sign In. Campaign Management. Our client dashboard for creative approvals and social campaignanalytics.
WHAT IS INFLUENCER MARKETING? “Influencer marketing” is a term that recently made it into the marketing lexicon, but even the uninitiated are familiar with the practice. Using popular personalities to endorse products harkens back to the days of old-fashioned celebrity endorsements pushed over TV and radio. The idea was that if advertisers teamed up THE ONLY THING YOU NEED FOR A SUCCESSFUL INFLUENCER In the past, we’ve talked about all the factors that go into a successful influencer partnership. You need to know your market. You need to create a budget. You need a creative content strategy. All of this is true, but today, we’re going to let you in on CASE STUDY - MCDONALD'S - INFLUENTIAL McDonald's. Influential’s strategy focused on increasing quality perception and advocacy around McDonald’s products, encouraging followers to crave the delicious nostalgia associated with the brand, converting creative interactions into millions of sales conquested from competitor locations. CASE STUDY - ROYAL CARIBBEAN - INFLUENTIAL Royal Caribbean. To generate awareness and online traffic to their site, Royal Caribbean partnered with Influential to activate music and tech creators who shared custom music, encouraging fans to create their own tracks, and resulting in a higher web traffic and increasedbrand advocacy.
PRIVACY POLICY SUPPLEMENT ADDITIONAL STATE PRIVACY LAWS Nevada Residents. Under Nevada law, certain Nevada consumers may opt out of the sale of “covered information” for monetary consideration to a person for that person to license or sell such information to additional persons. LASER FOCUSED AUDIENCE SEGMENTATION WITH INFLUENCER MARKETING We live in a world where one-size-fits-all marketing strategies don’t get the job done anymore. Advancements in technology and the ubiquity of social media changed consumer needs and expectations. Customers don't just want personalization anymore, they demand it. This demand has helped change the way that businesses market their INFLUENCER MARKETING TARGETS HORROR FILM AUDIENCES WITH Influencer marketing is gaining attention beyond its initial consumer products focus. While influencers started out using a product on their Instagram page, the concept has evolved into other areas. Influencer marketing growth shows it simply works better than other types of marketing. According to Influential’s research, 71% of consumers Welcome Back! Our PRIVACY POLICY has changed.__* About
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SOCIAL MEDIA ACTIVATIONS WITH MEASURABLE ROI Influential uses AI to optimize creative, build audiences, and track online and offline attribution.Request A Demo
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"Innovative campaigns like these from Influential allow marketers to go beyond basic measurements like post engagement and impressions and dive into more sophisticated metrics like sales lift, return on ad spend and halo effects."NISHAT MEHTA
President of Media
IRI
"The only thing I said after the team reviewed the results was, can we triple it next year?"DEAN EVANS
Chief Marketing OfficerHyundai
"After conducting due diligence among social-analytics players, WME determined that Influential has engineered a perfect place for brands and talent to ultimately find each other, in a pretty compelling way. It struck us that there’s nothing really like this out there."CHRIS JACQUEMIN
Head of Digital
WME
"Innovative campaigns like these from Influential allow marketers to go beyond basic measurements like post engagement and impressions and dive into more sophisticated metrics like sales lift, return on ad spend and halo effects."NISHAT MEHTA
President of Media
IRI
"The only thing I said after the team reviewed the results was, can we triple it next year?"DEAN EVANS
Chief Marketing OfficerHyundai
"After conducting due diligence among social-analytics players, WME determined that Influential has engineered a perfect place for brands and talent to ultimately find each other, in a pretty compelling way. It struck us that there’s nothing really like this out there."CHRIS JACQUEMIN
Head of Digital
WME
"Innovative campaigns like these from Influential allow marketers to go beyond basic measurements like post engagement and impressions and dive into more sophisticated metrics like sales lift, return on ad spend and halo effects."NISHAT MEHTA
President of Media
IRI
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