Your essential guide to the business of influencer marketing - Influencer Update

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YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. YOUTUBE QUIETLY ROLLS OUT SUBSCRIPTION-INSPIRED 'JOIN A few days ago, a button began appearing next to the subscribe button on some YouTubers' pages. The 'Join' feature lets fans support their favourite channels with a monthly donation. It appears to work in the same way as a Twitch subscription. Priced at $4.99, the join button gives fans access to exclusive content and perks - such as chat CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. CASE STUDY: HOW WISH'S #TIMEONYOURHANDS CAMPAIGN HOOKED Process. Archers Mark worked with Wish to create eight #TimeOnYourHands videos. The content needed to be playful to reflect the brand voice, which has a strong dose of humour, while showing the app and its features in use. It also needed to promote the platform’s bargain prices. Each YouTube video had the branded hashtag as well as a call-to YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. YOUTUBE QUIETLY ROLLS OUT SUBSCRIPTION-INSPIRED 'JOIN A few days ago, a button began appearing next to the subscribe button on some YouTubers' pages. The 'Join' feature lets fans support their favourite channels with a monthly donation. It appears to work in the same way as a Twitch subscription. Priced at $4.99, the join button gives fans access to exclusive content and perks - such as chat CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. CASE STUDY: HOW WISH'S #TIMEONYOURHANDS CAMPAIGN HOOKED Process. Archers Mark worked with Wish to create eight #TimeOnYourHands videos. The content needed to be playful to reflect the brand voice, which has a strong dose of humour, while showing the app and its features in use. It also needed to promote the platform’s bargain prices. Each YouTube video had the branded hashtag as well as a call-to STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. ROOSTER TEETH PARTNER WITH THE YOGSCAST Media production company Rooster Teeth has unveiled a strategic partnership with UK-based creator collective The Yogscast.. The partnership, announced today, sees seven of The Yogscast's popular video series' launch on Rooster Teeth's website, under a new Yogscast channel page.. These series' will also fall under Rooster Teeth's podcast division, The Roost. CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Brime time: a look into the streaming industry's latest secret project. Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure. While the new company has a dedicated STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. ROOSTER TEETH PARTNER WITH THE YOGSCAST Media production company Rooster Teeth has unveiled a strategic partnership with UK-based creator collective The Yogscast.. The partnership, announced today, sees seven of The Yogscast's popular video series' launch on Rooster Teeth's website, under a new Yogscast channel page.. These series' will also fall under Rooster Teeth's podcast division, The Roost. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. “EVERY DAY IS A STRUGGLE”: FINDING A NEW LEASE OF LIFE The episodes are written and narrated by Neumann - an endeavour that he’s managed to turn in to a source of income. Though while Neumann is making money from his YouTube content, the fight doesn’t end there. “Every day is a struggle. That's what disease is,” says

Neumann.

EBAY SPAWNS A NEW BRAND OF 'SELLER' INFLUENCERS eBay spawns a new brand of 'seller' influencers. We’ve already seen the buzz that micro-influencers - those with less than 10,000 followers - are creating in the world of Instagram marketing. According to the 2018 Global Micro-Influencer study from SocialPubli.com, this mighty influencer segment is currently dominating the network with seven FIVE YEARS ON: GREG MILLER, TIM GETTYS AND NICK SCARPINO California-based Kinda Funny was established on January 5th, 2015 by Greg Miller, Colin Moriarty, Tim Gettys and Nick Scarpino. Two channels were created on YouTube – Kinda Funny and Kinda Funny Games – alongside a Patreon to help them achieve their goals. Now five years on, the group has gone from recording out of their dusty spare

room to

HOW NIKE'S 'NOTHING BEATS A LONDONER' CAMPAIGN CLEANED UP Champagne all round for Wieden+Kennedy London at Cannes Lions 2018. The advertising agency’s ‘Nothing Beats a Londoner’ campaign for sports brand Nike won the Grand Prix, Titanium, Gold Lion and two Silvers in the Social and Influencer category and was shortlisted in another two. The campaign was also worked on by WPP media agency

Mindshare.

could

BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Brime time: a look into the streaming industry's latest secret project. Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure. While the new company has a dedicated STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. YOUTUBE QUIETLY ROLLS OUT SUBSCRIPTION-INSPIRED 'JOIN A few days ago, a button began appearing next to the subscribe button on some YouTubers' pages. The 'Join' feature lets fans support their favourite channels with a monthly donation. It appears to work in the same way as a Twitch subscription. Priced at $4.99, the join button gives fans access to exclusive content and perks - such as chat INFLUENCER MARKETING FOR BANKS: HOW TO MAKE FINANCE MORE Tesco Bank’s human touch. Tesco Bank is a brilliant example of this. In 2017 the British retail bank published a campaign that focused on financial topics related to its products. The brand worked with a string of established influencers, from ‘mummy’ bloggers to money-saving experts, to create genuinely useful content its readers

could

BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Brime time: a look into the streaming industry's latest secret project. Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure. While the new company has a dedicated STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. CAMPAIGN | INFLUENCER UPDATE Feature. Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign. Marketing. influencer marketing. User Acquisition. Latin America. 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer

marketing.

STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. ROOSTER TEETH PARTNER WITH THE YOGSCAST Media production company Rooster Teeth has unveiled a strategic partnership with UK-based creator collective The Yogscast.. The partnership, announced today, sees seven of The Yogscast's popular video series' launch on Rooster Teeth's website, under a new Yogscast channel page.. These series' will also fall under Rooster Teeth's podcast division, The Roost. FIVE MARKETING LESSONS FROM LUSH Stop and smell the Rose Jam - Lush is one of the most important brands for business owners, marketing professionals and influencers to pay attention to. Click here to view the list ». 1 Reward your organic cheerleaders. If you’re lucky enough to find an influencer who is already a brand advocate, you go ahead and jump on that glory truck. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. CASE STUDY: HOW WISH'S #TIMEONYOURHANDS CAMPAIGN HOOKED Process. Archers Mark worked with Wish to create eight #TimeOnYourHands videos. The content needed to be playful to reflect the brand voice, which has a strong dose of humour, while showing the app and its features in use. It also needed to promote the platform’s bargain prices. Each YouTube video had the branded hashtag as well as a call-to EBAY SPAWNS A NEW BRAND OF 'SELLER' INFLUENCERS eBay spawns a new brand of 'seller' influencers. We’ve already seen the buzz that micro-influencers - those with less than 10,000 followers - are creating in the world of Instagram marketing. According to the 2018 Global Micro-Influencer study from SocialPubli.com, this mighty influencer segment is currently dominating the network with seven PEWDIEPIE SAYS YOUTUBE DEMONETISATION HAS TURNED HIM INTO PewDiePie says YouTube demonetisation has turned him into a hat salesman. Felix ‘PewDiePie’ Kjellberg has attacked YouTube once again over his significantly decreased monetisation. “Are you telling me someone that is making less ad revenue than ever and is probably selling less merch than ever decided to go on another path of

earning revenue?

KWEBBELKOP: "I WAS TOLD SIX YEARS AGO THAT I WAS TOO LATE Kwebbelkop: "I was told six years ago that I was too late to make it on YouTube". Jordi Maxim van den Bussche - known as Kwebbelkop online - is a YouTuber, mobile developer and a business extraordinaire. At 22 years old he's already built himself an empire, comprised of a YouTube following of almost 8m subscribers, 1m follows on Instagram, and

PLAYLIST LIVE 2018

When you attend Playlist Live there is non-stop interactive activities going on throughout the entire weekend. We take pride in being the top creator event of our kind and are excited to ring in year 8 with all of our online friends IRL! Playlist Live Orlando 2018 will take place on April 27-29th at the World Center Marriott in Orlando, Florida. YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. WHAT IS THE CAREER EXPECTANCY OF AN INFLUENCER What is the career expectancy of an influencer? Aaron Brooks is the co-founder of influencer marketing platform, Vamp. Yesterday social media star Marzia walked away from her 7.4m subscribers with her ‘Goodbye Youtube’ video announcement. In it, she discusses her complex relationship with social media and it’s effect on her mental

health

could

FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. WHAT IS THE CAREER EXPECTANCY OF AN INFLUENCER What is the career expectancy of an influencer? Aaron Brooks is the co-founder of influencer marketing platform, Vamp. Yesterday social media star Marzia walked away from her 7.4m subscribers with her ‘Goodbye Youtube’ video announcement. In it, she discusses her complex relationship with social media and it’s effect on her mental

health

could

FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. CAMPAIGN | INFLUENCER UPDATE Feature. Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign. Marketing. influencer marketing. User Acquisition. Latin America. 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer

marketing.

JOIN INFLUENCER UPDATE AND THE STEEL MEDIA BUSINESS InfluencerUpdate.biz. Our network covers the mobile games, VR+AR+MR, PC Games and influencer marketing business. Although each industry thrives in itself, there are obviously cross-overs between them that we feel may present opportunites for all our members. Our websites. CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. DEVGAMM SPRING 2021 (ONLINE) Within three days, the DevGAMM Spring 2021 conference will be held on the PINE Tool platform.. The program includes professional speakers, reviews on game design, art, and marketing, as well as round tables

and workshops.

STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. EBAY SPAWNS A NEW BRAND OF 'SELLER' INFLUENCERS eBay spawns a new brand of 'seller' influencers. We’ve already seen the buzz that micro-influencers - those with less than 10,000 followers - are creating in the world of Instagram marketing. According to the 2018 Global Micro-Influencer study from SocialPubli.com, this mighty influencer segment is currently dominating the network with seven VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT The co-founder of video looping platform Vine has released Byte, a new social video app inspired by the original Vine app. Dom Hofmann unleashed Byte over the weekend. Its design is very similar to the original Twitter-owned Vine app which was shut down in October 2016. During its development, Byte was dubbed Vine2. KWEBBELKOP: "I WAS TOLD SIX YEARS AGO THAT I WAS TOO LATE Kwebbelkop: "I was told six years ago that I was too late to make it on YouTube". Jordi Maxim van den Bussche - known as Kwebbelkop online - is a YouTuber, mobile developer and a business extraordinaire. At 22 years old he's already built himself an empire, comprised of a YouTube following of almost 8m subscribers, 1m follows on Instagram, and YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. WHAT IS THE CAREER EXPECTANCY OF AN INFLUENCER What is the career expectancy of an influencer? Aaron Brooks is the co-founder of influencer marketing platform, Vamp. Yesterday social media star Marzia walked away from her 7.4m subscribers with her ‘Goodbye Youtube’ video announcement. In it, she discusses her complex relationship with social media and it’s effect on her mental

health

could

health

could

FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. CAMPAIGN | INFLUENCER UPDATE Feature. Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign. Marketing. influencer marketing. User Acquisition. Latin America. 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer

marketing.

and workshops.

STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. EBAY SPAWNS A NEW BRAND OF 'SELLER' INFLUENCERS eBay spawns a new brand of 'seller' influencers. We’ve already seen the buzz that micro-influencers - those with less than 10,000 followers - are creating in the world of Instagram marketing. According to the 2018 Global Micro-Influencer study from SocialPubli.com, this mighty influencer segment is currently dominating the network with seven VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT The co-founder of video looping platform Vine has released Byte, a new social video app inspired by the original Vine app. Dom Hofmann unleashed Byte over the weekend. Its design is very similar to the original Twitter-owned Vine app which was shut down in October 2016. During its development, Byte was dubbed Vine2. KWEBBELKOP: "I WAS TOLD SIX YEARS AGO THAT I WAS TOO LATE Kwebbelkop: "I was told six years ago that I was too late to make it on YouTube". Jordi Maxim van den Bussche - known as Kwebbelkop online - is a YouTuber, mobile developer and a business extraordinaire. At 22 years old he's already built himself an empire, comprised of a YouTube following of almost 8m subscribers, 1m follows on Instagram, and YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. WHAT IS THE CAREER EXPECTANCY OF AN INFLUENCER What is the career expectancy of an influencer? Aaron Brooks is the co-founder of influencer marketing platform, Vamp. Yesterday social media star Marzia walked away from her 7.4m subscribers with her ‘Goodbye Youtube’ video announcement. In it, she discusses her complex relationship with social media and it’s effect on her mental

health

could

health

could

FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. CAMPAIGN | INFLUENCER UPDATE Feature. Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign. Marketing. influencer marketing. User Acquisition. Latin America. 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer

marketing.

and workshops.

STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. EBAY SPAWNS A NEW BRAND OF 'SELLER' INFLUENCERS eBay spawns a new brand of 'seller' influencers. We’ve already seen the buzz that micro-influencers - those with less than 10,000 followers - are creating in the world of Instagram marketing. According to the 2018 Global Micro-Influencer study from SocialPubli.com, this mighty influencer segment is currently dominating the network with seven VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT The co-founder of video looping platform Vine has released Byte, a new social video app inspired by the original Vine app. Dom Hofmann unleashed Byte over the weekend. Its design is very similar to the original Twitter-owned Vine app which was shut down in October 2016. During its development, Byte was dubbed Vine2. KWEBBELKOP: "I WAS TOLD SIX YEARS AGO THAT I WAS TOO LATE Kwebbelkop: "I was told six years ago that I was too late to make it on YouTube". Jordi Maxim van den Bussche - known as Kwebbelkop online - is a YouTuber, mobile developer and a business extraordinaire. At 22 years old he's already built himself an empire, comprised of a YouTube following of almost 8m subscribers, 1m follows on Instagram, and YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. WHAT IS THE CAREER EXPECTANCY OF AN INFLUENCER What is the career expectancy of an influencer? Aaron Brooks is the co-founder of influencer marketing platform, Vamp. Yesterday social media star Marzia walked away from her 7.4m subscribers with her ‘Goodbye Youtube’ video announcement. In it, she discusses her complex relationship with social media and it’s effect on her mental

health

could

health

could

FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWING Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. CAMPAIGN | INFLUENCER UPDATE Feature. Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign. Marketing. influencer marketing. User Acquisition. Latin America. 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer

marketing.

and workshops.

STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. EBAY SPAWNS A NEW BRAND OF 'SELLER' INFLUENCERS eBay spawns a new brand of 'seller' influencers. We’ve already seen the buzz that micro-influencers - those with less than 10,000 followers - are creating in the world of Instagram marketing. According to the 2018 Global Micro-Influencer study from SocialPubli.com, this mighty influencer segment is currently dominating the network with seven VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT The co-founder of video looping platform Vine has released Byte, a new social video app inspired by the original Vine app. Dom Hofmann unleashed Byte over the weekend. Its design is very similar to the original Twitter-owned Vine app which was shut down in October 2016. During its development, Byte was dubbed Vine2. KWEBBELKOP: "I WAS TOLD SIX YEARS AGO THAT I WAS TOO LATE Kwebbelkop: "I was told six years ago that I was too late to make it on YouTube". Jordi Maxim van den Bussche - known as Kwebbelkop online - is a YouTuber, mobile developer and a business extraordinaire. At 22 years old he's already built himself an empire, comprised of a YouTube following of almost 8m subscribers, 1m follows on Instagram, and YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. YOUTUBE QUIETLY ROLLS OUT SUBSCRIPTION-INSPIRED 'JOINYOUTUBE JOIN BUTTONYOUTUBE SIGN UP A few days ago, a button began appearing next to the subscribe button on some YouTubers' pages. The 'Join' feature lets fans support their favourite channels with a monthly donation. It appears to work in the same way as a Twitch subscription. Priced at $4.99, the join button gives fans access to exclusive content and perks - such as chat INFLUENCER MARKETING FOR BANKS: HOW TO MAKE FINANCE MORE Tesco Bank’s human touch. Tesco Bank is a brilliant example of this. In 2017 the British retail bank published a campaign that focused on financial topics related to its products. The brand worked with a string of established influencers, from ‘mummy’ bloggers to money-saving experts, to create genuinely useful content its readers

could

CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Brime time: a look into the streaming industry's latest secret project. Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure. While the new company has a dedicated STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACISTSWEET ANITA HALF BLACKSWEET ANITA HALF BLACKSWEET ANITA N WORDSWEET ANITA NEWSSWEET ANITA SUMMIT1GSWEET ANITA WOW Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWINGLEVELS OF TWITCH STREAMERSLIVE TWITCH STREAMERSMOST POPULAR TWITCH STREAMERS Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER PGC HELSINKI DIGITAL PGC Helsinki Digital: forming partnerships with brands "Logo placement is 50 per cent of the battle. But in an esports and a gaming world, an audience is far more savvy and will not necessarily be convinced by a logo on a website" INFLUENCER DIRECTORY 7 Interviews & Opinion. Cherry Pick Talent founder Britt Bagnall on knowing your message, taking risks and thinking outside the box. influencer marketing. Cherry Pick Talent. Interview. Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”. YouTube. YOUTUBE QUIETLY ROLLS OUT SUBSCRIPTION-INSPIRED 'JOINYOUTUBE JOIN BUTTONYOUTUBE SIGN UP A few days ago, a button began appearing next to the subscribe button on some YouTubers' pages. The 'Join' feature lets fans support their favourite channels with a monthly donation. It appears to work in the same way as a Twitch subscription. Priced at $4.99, the join button gives fans access to exclusive content and perks - such as chat INFLUENCER MARKETING FOR BANKS: HOW TO MAKE FINANCE MORE Tesco Bank’s human touch. Tesco Bank is a brilliant example of this. In 2017 the British retail bank published a campaign that focused on financial topics related to its products. The brand worked with a string of established influencers, from ‘mummy’ bloggers to money-saving experts, to create genuinely useful content its readers

could

CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Brime time: a look into the streaming industry's latest secret project. Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure. While the new company has a dedicated STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACISTSWEET ANITA HALF BLACKSWEET ANITA HALF BLACKSWEET ANITA N WORDSWEET ANITA NEWSSWEET ANITA SUMMIT1GSWEET ANITA WOW Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO Purpose of campaign. According to Hello Fresh, the customer base is between 30 to 50 years old and 80 per cent are women. The main goal of the brand’s influencer marketing campaigns are to showcase the convenience of the product to busy people who care about health and nutrition. The company want to reach a wider audience and raise brand STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWINGLEVELS OF TWITCH STREAMERSLIVE TWITCH STREAMERSMOST POPULAR TWITCH STREAMERS Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made towards a female creator. The two of them were suddenly removed from the platform without any reason known by fans until a statement from Esfand appeared on his Twitter on Tuesday. YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Brime time: a look into the streaming industry's latest secret project. Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure. While the new company has a dedicated STATE OF THE STREAM Q2 2020: TWITCH DOMINATES AND FACEBOOK Billions and billions. Twitch crossed a record-breaking 1.8bn views in Q2, growing 56 per cent between Q1 and now. That's also a 60 per cent year-over-year spurt compared to June 2019, where the platform amassed 939m hours. Similar growth was seen over at Facebook Gaming, which saw a 75 per cent increase in hours watched between Q1 and Q2 2020. STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST Streamer Sweet Anita under fire for uncontrollable 'racist outburst' caused by Tourette's syndrome. A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. LOREN GRAY AND CHIPOTLE’S TIKTOK TEAM-UP: A CASE STUDY Altogether, the campaign received 500m views and set a new record as the highest-performing branded challenge in the USA. The TikTok challenge resulted in Chipotle’s mightiest serving of guacamole ever, with more than 800,000 sides of the condiment served up. With 420,000 pounds of avocado consumed, the chain’s fruit supply

increased by 6

HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Process. Working with iDeal Of Sweden’s designers to create a ‘Modern Heroine’ collection, Therese Lindgren's personal brand was infused into iOS’s phone cases. With sandy corals, silky sheets and ‘Love Yourself’ slogans, the products channel Therese’s aesthetic. Achingly Instagrammable. STREAMELEMENTS: "WE ARE THE ONLY COMPANY PROVIDING A The streaming business has boomed significantly in the last few years, and more people are making a living from broadcasting content than

ever before.

room to

VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT The co-founder of video looping platform Vine has released Byte, a new social video app inspired by the original Vine app. Dom Hofmann unleashed Byte over the weekend. Its design is very similar to the original Twitter-owned Vine app which was shut down in October 2016. During its development, Byte was dubbed Vine2. PEWDIEPIE SAYS YOUTUBE DEMONETISATION HAS TURNED HIM INTO PewDiePie says YouTube demonetisation has turned him into a hat salesman. Felix ‘PewDiePie’ Kjellberg has attacked YouTube once again over his significantly decreased monetisation. “Are you telling me someone that is making less ad revenue than ever and is probably selling less merch than ever decided to go on another path of

earning revenue?

subscribe button

BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure.While the new company has a dedicated Twitter and is creating some buzz online - it’s yet to launch a site or unveil any solid information about who is involved CELEBRITY ENDORSEMENT SEES VIDEO APP TIKTOK SOAR PAST 6M Video loop app TikTok has hit 6m downloads in the US, and now some famous faces are jumping on board. TV personality Jimmy Fallon and pro skater Tony Hawk are the latest celebrities to give TikTok a go, in a bid to connect with a younger audience. INFLUENCER MARKETING FOR BANKS: HOW TO MAKE FINANCE MORE Due to strict industry regulations, banks and financial brands have to be extra careful with marketing messages. Because of this, social media and influencers have STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACISTSWEET ANITA HALF BLACKSWEET ANITA HALF BLACKSWEET ANITA N WORDSWEET ANITA NEWSSWEET ANITA SUMMIT1GSWEET ANITA WOW A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. STREAMERS MIZKIF AND ESFAND BANNED FROM TWITCH FOLLOWINGLEVELS OF TWITCH STREAMERSLIVE TWITCH STREAMERSMOST POPULAR TWITCH STREAMERS Two popular Twitch streamers, Mizkif and Esfand, were recently banned on Twitch for seven days following inappropriate jokes the pair made

towards a

subscribe button

towards a

YOUTUBE IMPRESSIONS DATA IS EVERYTHING Phil Ranta is head of creators at Mobcrush. Prior to this he managed online talent at Fullscreen.. Subscriber and follower data is dead. It was a matter of time. Viewers are far more likely to subscribe than unsubscribe, which means it’s just a metric of how many people liked you historically, not how many like you now. FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO In a world where celebrity chefs are the new rockstars, it’s no surprise that foodie influencers have very much turned into a ‘thing’. Good grub has always been a social glue and the rise of visual social networks have made it easier than ever to share what we’re having for lunch. BRIME TIME: A LOOK INTO THE STREAMING INDUSTRY'S LATEST Those with their ear to the digital ground will have seen a new name floating around the streaming space - and that name is Brime. The name first popped up across social media just after Microsoft’s Mixer announced its closure.While the new company has a dedicated Twitter and is creating some buzz online - it’s yet to launch a site or unveil any solid information about who is involved STREAMER SWEET ANITA UNDER FIRE FOR UNCONTROLLABLE 'RACIST A popular Twitch streamer is being criticised online following a 'racist' outburst during a live stream. Sweet Anita suffers from Tourette's Syndrome, a neurological disorder that causes involuntary movements and speech. LOREN GRAY AND CHIPOTLE’S TIKTOK TEAM-UP: A CASE STUDY TikTok is the social media darling of 2020. Every brand, influencer and marketing agency wants a slice of its highly snackable pie. Or guacamole, in this case. If you’re still baffled by the HOW THIS SWEDISH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE Would you look at the grid on iDeal of Sweden’s Insta-face?. With its palette of rose quartz, soft taupe and dusty cotton, it’s a cool-girl Shangri-La. Any chic fashion influencer worth their pink Himalayan salt would want a square on it. EBAY SPAWNS A NEW BRAND OF 'SELLER' INFLUENCERS We’ve already seen the buzz that micro-influencers - those with less than 10,000 followers - are creating in the world of Instagram marketing. According to the CASE STUDY: HOW WISH'S #TIMEONYOURHANDS CAMPAIGN HOOKED Process. Archers Mark worked with Wish to create eight #TimeOnYourHands videos.The content needed to be playful to reflect the brand voice, which has a strong dose of humour, while showing the app and its features in use. STREAMELEMENTS: "WE ARE THE ONLY COMPANY PROVIDING A The streaming business has boomed significantly in the last few years, and more people are making a living from broadcasting content than

ever before.

FIVE YEARS ON: GREG MILLER, TIM GETTYS AND NICK SCARPINO Podcasting is now a career. Hundreds of professionals make a living from simply speaking about their lives or specialist subject. Now while some people feel that talking into a microphone is straightforward and requires no training or preparation, those that have spent years perfecting the skill will tell you its an art. VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT The co-founder of video looping platform Vine has released Byte, a new social video app inspired by the original Vine app. Dom Hofmann

unleashed Byte over

PEWDIEPIE SAYS YOUTUBE DEMONETISATION HAS TURNED HIM INTO Felix ‘PewDiePie’ Kjellberg has attacked YouTube once again over his significantly decreased monetisation. “Are you telling me someone that is making less ad revenue than ever and is probably selling less merch than ever decided to go on another path of earning

revenue?

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Feb 3rd, 2020

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* YouTube

* Influencer

* Rising Star

Influencer Icon

Feb 20th, 2018

KWEBBELKOP: "I WAS TOLD SIX YEARS AGO THAT I WAS TOO LATE TO MAKE IT

ON YOUTUBE"

* YouTube

* Gaming

* kwebbelkop

Viral Visionaries

May 21st, 2018

VIRAL VISIONARIES: ARE YOUTUBERS BEGINNING TO JUMP SHIP?

* YouTube

* philip defranco

Interviews & Opinion

Dec 14th, 2017

LX XANDER: "THE MAJORITY OF PEOPLE ATTRACTED TO THE MUSIC BUSINESS DON’T UNDERSTAND THAT IT’S A BUSINESS"

* music

* Marketing

Insight & Opinion

Oct 5th, 2017

KEYMAILER ARE AHEAD OF THE INFLUENCER MARKETING CURVE, AND HERE'S WHY

* YouTube

* games

* Twitch

SOCIAL MEDIA DATES

Mar 3rd, 2020

THE 2020 SOCIAL MEDIA DATES EVERY MARKETER AND INFLUENCER SHOULD KNOW

* Marketing

* Social media

* branding

FIRESIDE CHAT

Feb 24th, 2020

VIDCON LONDON 2020: TIKTOK UK GM ON EXPANSION, TRENDS AND WHERE THE PLATFORM IS HEADED IN 2020

* UK

* TikTok

* fireside chat

SMALL SCREENS, BIG DECISIONS

Feb 20th, 2020

VIDCON LONDON 2020: HOW TO MAKE VIDEO CONTENT WORK ACROSS EVERY SCREEN

* Marketing

* Video

MRS HINCH

Feb 19th, 2020

LET’S TALK ABOUT MRS HINCH: AN IN-DEPTH ‘CLEANFLUENCER’ CASE

STUDY

* case study

* influencers

SKINT DAD

Feb 10th, 2020

MONEY-SAVING INFLUENCER CASE STUDY: SKINT DAD & CHIP

* Marketing

* Influencer

* Campaign

CASPAR LEE

Feb 3rd, 2020

CASPAR LEE ON A DECADE OF YOUTUBE AND THE TRANSITION FROM CONSUMER TO

BUSINESS

* influencer marketing

* business

* Caspar Lee

STREAMING WARS

Jan 13th, 2020

STREAMING WARS: THE TOP STREAMERS THAT SWITCHED PLATFORM IN 2019

* streamers

* Platform

PETCO

Jan 2nd, 2020

PETCO’S #BRIGHTERTOGETHER CAMPAIGN IS CHRISTMAS GOALS

* Marketing

* Christmas

* pets

1 YOGS 10

Jul

12th, 2018

A BRIEF HISTORY LESSON ON THE RISE OF THE YOGSCAST

* The Yogscast

INFLUENCER MARKETING

Oct 30th, 2017

INFLUENCER MARKETING 101: A BEGINNER'S GUIDE

* Marketing

* Guide

DATA IS

EVERYTHING

Sep 4th, 2018

YOUTUBE IMPRESSIONS DATA IS EVERYTHING

* YouTube

* data

* impressions

HELLO FRESH

May 23rd, 2018

FOOD FOR THOUGHT: HELLOFRESH'S CLEVER APPROACH TO INFLUENCER MARKETING

* food

* influencer marketing NOTHING BEATS A LONDONER

Jun 28th, 2018

HOW NIKE'S 'NOTHING BEATS A LONDONER' CAMPAIGN CLEANED UP AT CANNES

LIONS

* Influencer campaign

* Cannes Lions

* Nike

MRS HINCH

Feb 19th, 2020

LET’S TALK ABOUT MRS HINCH: AN IN-DEPTH ‘CLEANFLUENCER’ CASE

STUDY

* case study

* influencers

SHELF

LIFE

Oct 25th, 2018

WHAT IS THE CAREER EXPECTANCY OF AN INFLUENCER?

* YouTube

* influencers

* Marzia

DANIEL WELLINGTON

May 30th, 2019

CASE STUDY: HOW DANIEL WELLINGTON IS STILL TOP OF THE INFLUENCER

MARKETING GAME

* influencer marketing

* Daniel Wellington

CASPAR LEE

Feb 3rd, 2020

CASPAR LEE ON A DECADE OF YOUTUBE AND THE TRANSITION FROM CONSUMER TO

BUSINESS

* influencer marketing

* business

* Caspar Lee

BYTE

Jan 27th, 2020

VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT CAN IT COMPETE WITH TIKTOK?

* byte

* Vine2

2020 AND BEYOND

Jan 6th, 2020

FIVE YEARS ON: GREG MILLER, TIM GETTYS AND NICK SCARPINO TALK KINDA

FUNNY

* YouTube

* games

* london

* mental health

* interview

* podcast

GAMING MARKET

Dec 19th, 2019

HOW SOCIAL INFLUENCERS ARE IMPACTING THE GAMING MARKET

* Gaming

* influencers

REWIND 2019

Dec 12th, 2019

YOUTUBE REWIND 2019 SPOTLIGHTS POPULAR CONTENT - BUT STILL CELEBRATES

THE PROBLEMATIC

* YouTube

* Rewind

NEW HIRE

Nov 18th, 2019

INFLUENCER NAMES JODIE COLLINS AS NEW COMMERCIAL DIRECTOR

* Influencer

* new hire

* commercial director

HITSCAN

Nov 14th, 2019

BLIZZARD, BOXES AND BRANDING: WHY OVERWATCH CENTRAL CHANGED ITS NAME

AFTER FOUR YEARS

* YouTube

* Overwatch

* Hitscan

AGELESS INFLUENCE

Aug 28th, 2019

CHALLENGE YOUR ASSUMPTIONS, INFLUENCER MARKETING DOESN’T JUST CONNECT WITH YOUNG AUDIENCES

* Marketing

* influencer marketing

7 CHERRY PICKED

May 29th, 2018

CHERRY PICK TALENT FOUNDER BRITT BAGNALL ON KNOWING YOUR MESSAGE, TAKING RISKS AND THINKING OUTSIDE THE BOX * influencer marketing * Cherry Pick Talent

1 YOGS 10

Jul

12th, 2018

A BRIEF HISTORY LESSON ON THE RISE OF THE YOGSCAST

* The Yogscast

RISING STAR

Mar 29th, 2018

SPEEDY: “I’M FOREVER GRATEFUL THAT THERE’S PEOPLE WHO GO OUT OF THEIR WAY JUST TO SAY HELLO TO ME”

* YouTube

* Influencer

* Rising Star

DATA IS

EVERYTHING

Sep 4th, 2018

YOUTUBE IMPRESSIONS DATA IS EVERYTHING

* YouTube

* data

* impressions

SHELF

LIFE

Oct 25th, 2018

WHAT IS THE CAREER EXPECTANCY OF AN INFLUENCER?

* YouTube

* influencers

* Marzia

BEATS N TWEETS

Dec 14th, 2017

LX XANDER: "THE MAJORITY OF PEOPLE ATTRACTED TO THE MUSIC BUSINESS DON’T UNDERSTAND THAT IT’S A BUSINESS"

* music

* Marketing

2020 AND BEYOND

Jan 6th, 2020

FIVE YEARS ON: GREG MILLER, TIM GETTYS AND NICK SCARPINO TALK KINDA

FUNNY

* YouTube

* games

* london

* mental health

* interview

* podcast

KEYMAILER INTERVIEW

Oct 5th, 2017

KEYMAILER ARE AHEAD OF THE INFLUENCER MARKETING CURVE, AND HERE'S WHY

* YouTube

* games

* Twitch

REGULARS

* Influencer Icon

* Influencer Directory

* Insight & Opinion

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NEWS Hot topics

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POSTPONED

Mar 18th, 2020

INFLUENCER MARKETING AWARDS 2020 POSTPONED DUE TO CORONAVIRUS * influencer marketing awards

OOF

Mar 18th, 2020

TIKTOK HAS BEEN RESTRICTING CONTENT MADE BY "UNATTRACTIVE" AND "POOR"

USERS

* TikTok

* guidelines

TOP 10 CHANNELS

Mar 17th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 GAMES

Mar 17th, 2020

TOP 10 STREAMED GAMES OF THE WEEK: HUGE WEEK FOR COD: MODERN WARFARE AS BATTLE ROYALE MODE DROPS

* top 10 games

EXPLORE

Mar

13th, 2020

YOUTUBE REPLACES MOBILE 'TRENDING' TAB WITH 'EXPLORE'

* YouTube

* mobile

* Trending

* explore

NORTHERN POWER

Mar 10th, 2020

TAKUMI PARTNERS WITH MORE MEDIA SALES TO INCREASE NORTHERN PRESENCE IN

UK

* Takumi

* influencer marketing

* expansion

TOP 10 CHANNELS

Mar 10th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 GAMES

Mar 10th, 2020

TOP 10 STREAMED GAMES OF THE WEEK: DOTA 2 VIEWS UP 31%

* top 10 games

BYE LOMADIA

Oct 28th,

2019

HANNAH RUTHERFORD LEAVES YOGSCAST NETWORK

* Hannah Rutherford

* The Yogscast

POSTPONED

Mar 18th, 2020

INFLUENCER MARKETING AWARDS 2020 POSTPONED DUE TO CORONAVIRUS * influencer marketing awards

NORTHERN POWER

Mar 10th, 2020

TAKUMI PARTNERS WITH MORE MEDIA SALES TO INCREASE NORTHERN PRESENCE IN

UK

* Takumi

* influencer marketing

* expansion

JOIN US

Aug 7th, 2018

YOUTUBE QUIETLY ROLLS OUT SUBSCRIPTION-INSPIRED 'JOIN' BUTTON

* YouTube

* monetisation

* Creators

* Subscription

TOP 10 GAMES

Mar 17th, 2020

TOP 10 STREAMED GAMES OF THE WEEK: HUGE WEEK FOR COD: MODERN WARFARE AS BATTLE ROYALE MODE DROPS

* top 10 games

YIKES

Mar 5th, 2020

COD STREAMER BANNED FROM TWITCH AFTER ACCIDENTALLY FIRING A GUN ON

STREAM

* SoaRCarl

TOP 10 CHANNELS

Mar 17th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

OOF

Mar 18th, 2020

TIKTOK HAS BEEN RESTRICTING CONTENT MADE BY "UNATTRACTIVE" AND "POOR"

USERS

* TikTok

* guidelines

More EVENTS Networking All Events Come Meet Us Industry

Apr 6th - 10th 2020

THE BIG INDIE PITCH (PC+EDITION) AT POCKET GAMER CONNECTS DIGITAL #1

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May 14th - 15th 2020

DEVGAMM MOSCOW 2020

Moscow, Russian Federation

Jun 9th - 11th 2020

E3 2020

Los Angeles, USA

Apr 6th - 10th 2020

THE BIG INDIE PITCH (PC+EDITION) AT POCKET GAMER CONNECTS DIGITAL #1

Apr 6th - 10th 2020

THE BIG INDIE PITCH (MOBILE EDITION) AT POCKET GAMER CONNECTS DIGITAL

#1

Apr 6th - 10th 2020

POCKET GAMER CONNECTS DIGITAL #1 May 11th - 12th 2020 THE VERY BIG INDIE PITCH (MOBILE EDITION) AT POCKET GAMER CONNECTS

SEATTLE 2020

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May 11th - 12th 2020 THE VERY BIG INDIE PITCH (PC + CONSOLE EDITION) AT POCKET GAMER CONNECTS SEATTLE 2020

Seattle, USA

Jul 16th - 17th

2020

POCKET GAMER CONNECTS HONG KONG 2020 Hong Kong, Hong Kong Jul 16th - 17th 2020 THE VERY BIG INDIE PITCH (MOBILE EDITION) AT POCKET GAMER CONNECTS

HONG KONG 2020

Aug 26th - 26th 2020 THE BIG INDIE PITCH (PC + CONSOLE EDITION) AT GAMESCOM 2020

Cologne, Germany

May 11th - 12th

2020

POCKET GAMER CONNECTS SEATTLE 2020

Seattle, USA

May 14th - 15th 2020

DEVGAMM MOSCOW 2020

Moscow, Russian Federation

Jun 9th - 11th 2020

E3 2020

Los Angeles, USA

Jul 14th - 16th 2020 DEVELOP:BRIGHTON 2020

Brighton, UK

Oct 15th - 18th 2020

GAMESCOM ASIA 2020

Singapore

RESOURCES Data, Campaigns & Research Campaigns Data & Research

SKINT DAD

Feb 10th, 2020

MONEY-SAVING INFLUENCER CASE STUDY: SKINT DAD & CHIP

* Marketing

* Influencer

* Campaign

PETCO

Jan 2nd, 2020

PETCO’S #BRIGHTERTOGETHER CAMPAIGN IS CHRISTMAS GOALS

* Marketing

* Christmas

* pets

YOOX AI

Sep 17th, 2019

THE ONLINE FASHION STORE MAKING US QUESTION REALITY WITH AI

INFLUENCERS

* influencers

* A.I

* YOOX

INFLUENCER FAIL

Aug 29th, 2019

HOW FUTUREPLAY BLEW ITS BRAND MARKETING BUDGET ON INFLUENCERS AND WHAT

IT LEARNED

* mobile games

* games

* Marketing

* influencer marketing

* game developers

IDEAL SWEDEN

Aug 21st, 2019

HOW THIS SWEDISH TECH BRAND MADE ITSELF ACHINGLY INSTAGRAMMABLE

* Instagram

* fashion

TED TO TOE

Apr 30th, 2019

TED TO TOE IN MICRO-INFLUENCERS: TED BAKER'S MARKETING SUCCESS

* fashion

* Campaign

* Ted Baker

WISH CAMPAIGN

Mar 7th, 2019

CASE STUDY: HOW WISH'S #TIMEONYOURHANDS CAMPAIGN HOOKED THE DISCOUNT

SHOPPER

* Marketing

* Campaign

* Wish

VALENTINE CAMPAIGN

Feb 14th, 2019

CASE STUDY: SELLING FLOWERS FOR VALENTINE'S DAY IN THE 21ST CENTURY

* case study

* Campaign

* Valentine's Day

* Valentine

* love

TOP 10 CHANNELS

Mar 17th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 GAMES

Mar 17th, 2020

TOP 10 STREAMED GAMES OF THE WEEK: HUGE WEEK FOR COD: MODERN WARFARE AS BATTLE ROYALE MODE DROPS

* top 10 games

TOP 10 CHANNELS

Mar 10th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 GAMES

Mar 10th, 2020

TOP 10 STREAMED GAMES OF THE WEEK: DOTA 2 VIEWS UP 31%

* top 10 games

BIG TWITCH

Mar 3rd, 2020

TWITCH ON TRACK TO CROSS OVER 40 MILLION USERS IN THE US BY 2021

* Twitch

* growth

TOP 10 CHANNELS

Mar 2nd, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 GAMES

Mar 2nd, 2020

TOP 10 STREAMED GAMES OF THE WEEK: CS:GO FINAL BRINGS IN HUGE NUMBERS

* top 10 games

TOP 10 CHANNELS

Feb 25th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

UGC SUCCESS

Jul 16th, 2018

SIX SUCCESSFUL UGC CAMPAIGNS AND WHAT MADE THEM SO GOOD

* Marketing

* Campaigns

* UGC

TOP FIVE

Jul 9th, 2018

GAMES INDUSTRY ROUND-UP: THE HOTTEST STORIES ACROSS THE MOBILE, BLOCKCHAIN AND PC GAMING SECTORS

* blockchain

* influencers

* PC games

* roundup

CLASS OF 2017

Jan 3rd, 2018

11 MUST-READ INFLUENCER INTERVIEWS FROM 2017

* YouTube

* Twitch

* Influencers to Watch

More Most-watched

channels of

the week Pocket Gamer

Connects

Seattle Careers in

influencer

marketing

OOF

TIKTOK HAS BEEN RESTRICTING CONTENT MADE BY "UNATTRACTIVE" AND "POOR"

USERS

The platform guidelines ordered moderators to suppress users with “abnormal body shapes" and "ugly facial looks"

* TikTok

* guidelines

TOP 10 GAMES

TOP 10 STREAMED GAMES OF THE WEEK: HUGE WEEK FOR COD: MODERN WARFARE AS BATTLE ROYALE MODE DROPS The most-watched games of the week across major platforms

* top 10 games

EXPLORE

YOUTUBE REPLACES MOBILE 'TRENDING' TAB WITH 'EXPLORE' The platform has been slowly moving away from trending

* YouTube

* mobile

* Trending

* explore

NORTHERN POWER

TAKUMI PARTNERS WITH MORE MEDIA SALES TO INCREASE NORTHERN PRESENCE IN

UK

The company hopes to expand its services across the north of the UK

* Takumi

* influencer marketing

* expansion

INFLUENCER MARKETING AWARDS 2020 POSTPONED DUE TO CORONAVIRUS * influencer marketing awards TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 STREAMED GAMES OF THE WEEK: DOTA 2 VIEWS UP 31%

* top 10 games

TWITCHCON AMSTERDAM CANCELLED AMIDST CORONAVIRUS CONCERNS

* TwitchCon

COD STREAMER BANNED FROM TWITCH AFTER ACCIDENTALLY FIRING A GUN ON

STREAM

* SoaRCarl

STREAMER POKIMANE CONTINUES MULTI-YEAR DEAL WITH TWITCH

* Twitch

* Pokimane

TWITCH ON TRACK TO CROSS OVER 40 MILLION USERS IN THE US BY 2021

* Twitch

* growth

HOT TOPICS

* influencer marketing awards

* top 10 games

* top 10 channels

* guidelines

* TikTok

INTERVIEWS & OPINION

CASPAR LEE

Feb 3rd, 2020

CASPAR LEE ON A DECADE OF YOUTUBE AND THE TRANSITION FROM CONSUMER TO

BUSINESS

* influencer marketing

* business

* Caspar Lee

BYTE

Jan 27th, 2020

VINE SPIRITUAL SUCCESSOR BYTE LAUNCHED THIS WEEKEND, BUT CAN IT COMPETE WITH TIKTOK?

* byte

* Vine2

2020 AND BEYOND

Jan 6th, 2020

FIVE YEARS ON: GREG MILLER, TIM GETTYS AND NICK SCARPINO TALK KINDA

FUNNY

* YouTube

* games

* london

* mental health

* interview

* podcast

GAMING MARKET

Dec 19th, 2019

HOW SOCIAL INFLUENCERS ARE IMPACTING THE GAMING MARKET

* Gaming

* influencers

DATA & RESEARCH

TOP 10 CHANNELS

Mar 17th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

TOP 10 GAMES

Mar 17th, 2020

TOP 10 STREAMED GAMES OF THE WEEK: HUGE WEEK FOR COD: MODERN WARFARE AS BATTLE ROYALE MODE DROPS

* top 10 games

TOP 10 CHANNELS

Mar 10th, 2020

TOP 10 MOST WATCHED AND TRENDING CHANNELS OF THE WEEK

* top 10 channels

REGULARS

Influencer Icon

Feb 3rd, 2020

CASPAR LEE ON A DECADE OF YOUTUBE AND THE TRANSITION FROM CONSUMER TO

BUSINESS

* influencer marketing

* business

* Caspar Lee

Viral Visionaries

Jan 21st, 2019

VIRAL VISIONARIES: INFLUENCER MARKETING TRENDS TO WATCH IN 2019 * influencer marketing

* Viral Visionaries

* trends

Feature

Jan 8th, 2019

CASE STUDY: HOW ZORKA.MOBI AND AZUR GAMES USED INFLUENCER MARKETING IN LATIN AMERICA FOR A MOBILE GAME CAMPAIGN

* Marketing

* influencer marketing

* User Acquisition

* Latin America

Success Story

Nov 2nd, 2018

CASE STUDY: HOW MINICLIP USED SNAPCHAT TO MARKET FOOTBALL STRIKE DURING THE WORLD CUP

* Snapchat

* Marketing

* Campaign

PROFILES

INFLUENCER

Mar 6th, 2019

INFLUENCER CEO: "CHANGING OUR FOCUS TO ENGAGEMENT METRICS MAY BE THE BEST WAY TO STAMP OUT INFLUENCER FRAUD"

* Marketing

* trends

* Influencer

* profile

NIGHT MEDIA PROFILE

Feb 21st, 2019

NIGHT MEDIA'S REED DUCHSCHER ON HOW BOUTIQUE MANAGEMENT AND IN-HOUSE MARKETING IS THE WAY TO INFLUENCER SUCCESS IN 2019 * influencer marketing

* Night Media

* profile

FOURTH FLOOR

Jan 18th, 2019

FOURTH FLOOR CREATIVE: "INFLUENCE IS THE BYPRODUCT OF WHAT CREATORS DO, NOT THE PURPOSE OF IT" * influencer marketing

* Yogscast

* Fourth Floor Creative

TBP

Sep 13th, 2018

THE BLOGGER PROGRAMME: "THE MOST EXCITING THING ABOUT THE INFLUENCER MARKETING SPACE IS THAT YOU NEVER KNOW WHAT’S COMING NEXT." * influencer marketing

* Brands

* The Blogger Programme

JOB NEWS

THE PRICE IS RIGHT

Jan 22nd, 2020

FOURTH FLOOR SNAGS FORMER TWENTIETH CENTURY FOX UK EXEC ROBERT PRICE * Fourth Floor Creative

NEW HIRE

Nov 18th, 2019

INFLUENCER NAMES JODIE COLLINS AS NEW COMMERCIAL DIRECTOR

* Influencer

* new hire

* commercial director

JOB NEWS

Oct 24th, 2019

FORMER CHIEF MARKETING OFFICER AT ZYNGA HEADS TO TWITCH

* Twitch

* new job

FF HIRE

Jul 11th,

2019

FOURTH FLOOR CREATIVE APPOINTS FIRST COO

* new job

* Fourth Floor Creative

* COO

CAMPAIGNS

SKINT DAD

Feb 10th, 2020

MONEY-SAVING INFLUENCER CASE STUDY: SKINT DAD & CHIP

* Marketing

* Influencer

* Campaign

PETCO

Jan 2nd, 2020

PETCO’S #BRIGHTERTOGETHER CAMPAIGN IS CHRISTMAS GOALS

* Marketing

* Christmas

* pets

YOOX AI

Sep 17th, 2019

THE ONLINE FASHION STORE MAKING US QUESTION REALITY WITH AI

INFLUENCERS

* influencers

* A.I

* YOOX

INFLUENCER FAIL

Aug 29th, 2019

HOW FUTUREPLAY BLEW ITS BRAND MARKETING BUDGET ON INFLUENCERS AND WHAT

IT LEARNED

* mobile games

* games

* Marketing

* influencer marketing

* game developers

EVENTS NEWS

G-STAR 2019

Dec 23rd, 2019

G-STAR 2019 SUCCESS: OVER 240,000 VISITORS ATTENDED SOUTH KOREAN GAMES

CONFERENCE

Pocket Gamer Connects London 2020

Dec 20th, 2019

LEARN MORE ABOUT INFLUENCERS AT POCKET GAMER CONNECTS LONDON'S INFLUENCER INSIGHT TRACK Pocket Gamer Connects London 2020

Nov 25th, 2019

BLACK FRIDAY OFFER - SAVE UP TO $675 ON POCKET GAMER CONNECTS LONDON

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POCKET GAMER CONNECTS SEATTLE 2020

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INFLUENCER MARKETING AWARDS 2020 POSTPONED DUE TO CORONAVIRUS

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STREAMELEMENTS LEAUNCHES SE.MERCH ALLOWING ALL CREATORS TO SELL CUSTOM

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FACEBOOK'S NEW 'LEVEL UP PROGRAM' GIVES GAMING CREATORS NEW WAYS TO

BUILD THEIR BRAND

They might be making it easier for viewers to find game streams on FB but I don’t see much…

1 Chris Dryer

MICRO-INFLUENCERS ARE GENERATING SEVEN TIMES MORE ENGAGEMENT ON INSTAGRAM COMPARED TO CREATORS WITH LARGER AUDIENCES So basically a micro-influencer agency cherry picks a research study to benefit themselves…

1 John Savard

STREAMER UNDER INVESTIGATION AFTER REPORTS OF SEXUAL HARASSMENT AT

RUNEFEST 2018

The comment from Jagex referred to "content creators" plural. So far, there are no references to…

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Mindshare.

could

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