IMPROVE DIGITAL

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. COMPANY - IMPROVE DIGITAL Improve Digital is the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters. Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its customers. Media owners use Improve Digital’s technology and services for the monetization of their

premium inventory.

360 POLARIS

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy. 360 Automated Guaranteed. Price Control Center. Interconnectivity. More

Information.

JOIN US - IMPROVE DIGITAL Join Improve Digital Europe's Advanced Monetisation Technology Platform for Publishers. View current opportunities here. CONTACT - IMPROVE DIGITAL Get in contact with us! Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

FOR TRANSPARENCY

Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to

making

HEADER BIDDING

Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver. THE RISE OF PROGRAMMATIC ADVERTISING IN SPAIN Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. 02A SELLER CREATIVE ENFORCEMENT AD QUALITY POLICY IMPROVE Improve Digital Head Office * Beechavenue 182 | 1119 PX Schiphol-Rijk ( +31 (0) 202 620 277 : www.improvedigital.com Seller Creative Enforcement Ad Quality Policy Article 1 DEFINITIONS In this Seller Creative Enforcement Ad Quality Policy the following expressions DEUTSCHLAND VERZETTELT SICH Wir haben die drei beschriebenen Modelle in einer Grafik für einen direkten Vergleich gegenübergestellt. Die Programmatic Landschaft wird komplexer, umso wichtiger ist es jetzt, sich nicht zu verzetteln. In anderen Ländern wie den Niederlanden und der Schweiz, wo holistische Optimierung Standard ist, sehen wir großartige Erfolge.

IMPROVE DIGITAL

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. COMPANY - IMPROVE DIGITAL Improve Digital is the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters. Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its customers. Media owners use Improve Digital’s technology and services for the monetization of their

premium inventory.

360 POLARIS

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy. 360 Automated Guaranteed. Price Control Center. Interconnectivity. More

Information.

JOIN US - IMPROVE DIGITAL Join Improve Digital Europe's Advanced Monetisation Technology Platform for Publishers. View current opportunities here. CONTACT - IMPROVE DIGITAL Get in contact with us! Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

FOR TRANSPARENCY

Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to

making

HEADER BIDDING

Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver. THE RISE OF PROGRAMMATIC ADVERTISING IN SPAIN Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. 02A SELLER CREATIVE ENFORCEMENT AD QUALITY POLICY IMPROVE Improve Digital Head Office * Beechavenue 182 | 1119 PX Schiphol-Rijk ( +31 (0) 202 620 277 : www.improvedigital.com Seller Creative Enforcement Ad Quality Policy Article 1 DEFINITIONS In this Seller Creative Enforcement Ad Quality Policy the following expressions DEUTSCHLAND VERZETTELT SICH Wir haben die drei beschriebenen Modelle in einer Grafik für einen direkten Vergleich gegenübergestellt. Die Programmatic Landschaft wird komplexer, umso wichtiger ist es jetzt, sich nicht zu verzetteln. In anderen Ländern wie den Niederlanden und der Schweiz, wo holistische Optimierung Standard ist, sehen wir großartige Erfolge. NEWS - IMPROVE DIGITAL Improve Digital is the first European ad tech company added to The Ozone Project’s growing roster of approved partners for Ozone Audience The Ozone Project is a major initiative set up

OUR PARTNERS

360 POLARIS provides access, automation and efficiencyto the programmatic market. We partner with the following organisations in the fields of Data, Brand Safety, Rich Media, Targeting, Reporting and Analytics in order to bring you better value and help you reach your campaign objectives. 24i is an innovative company that was established

in

SUCCESS STORIES

Admeira combines 85 premium media brands and reaches up to 95% of the Swiss market. They chose Improve Digital‘s technology 360 Polaris for the monetization of their Video, Web and Mobile inventory. The companies collaborate closely together to create a

CLASSIC SSP

The adserver sends allocated ad impressions to the SSP, which sends them to the programmatic market for bidding. Winning bid serves the ad. More Information. Factsheet. Get all the information about Classic SSP in one document. Download. Infographic. The 4 programmatic trading models explained in one infographic. Download.

HEADER BIDDING

Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver. MARKET MAP - IMPROVE DIGITAL Local Market Maps 2019 now available to download. Due to the success of the European Market Map, Improve Digital has collaborated with local experts to create and publish maps for local markets, including Germany, France, Belgium, Italy, Nordics, Spain and Netherlands. ONE PLATFORM : 4 TRADING MODEL OPTIONS One Platform : 4 trading model options A code is placed in the header of a page, but the auctioning takes place in the cloud, bypassing the latency challenges that header bidding may cause. JANNEKE NIESSEN AWARDED ERNST&YOUNG ENTREPRENEUR OF THE Janneke Niessen received the award for EY Entrepreneur of the Year. This is the latest in a long list of honours for Improve Digital and its co-founders, Janneke Niessen and Joelle Frijters, with recognition in past years including Deloitte Fast 50, Deloitte Rising Star, Red Herring 100, Emerce European Startup top 10, The Next Women Top 100 IMPROVE DIGITAL SERVICE LEVEL AGREEMENT Improve Digital Head Office Beechavenue 182 | 1119 PX Schiphol-Rijk +31 (0) 202 620 277 www.improvedigital.com Improve Digital Service Level Agreement (SLA) This Schedule applies to the access and use of the 360 Yield Platform (Service) by the IMPROVE DIGITAL SUMMIT For many years, the Improve Digital Summit has represented the perfect meeting point for leaders in the publishing, media and content industries to share their knowledge and views on trends in the industry. Following the huge success of the previous editions held during the Cannes Lions Festival, the 6th Improve Digital Summit will be hosted in the charming city of Venice in Italy on the 28

IMPROVE DIGITAL

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. COMPANY - IMPROVE DIGITAL Improve Digital is the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters. Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its customers. Media owners use Improve Digital’s technology and services for the monetization of their

premium inventory.

360 POLARIS

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy. 360 Automated Guaranteed. Price Control Center. Interconnectivity. More

Information.

JOIN US - IMPROVE DIGITAL Join Improve Digital Europe's Advanced Monetisation Technology Platform for Publishers. View current opportunities here. CONTACT - IMPROVE DIGITAL Get in contact with us! Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

FOR TRANSPARENCY

Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to

making

HEADER BIDDING

Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver. THE RISE OF PROGRAMMATIC ADVERTISING IN SPAIN Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. 02A SELLER CREATIVE ENFORCEMENT AD QUALITY POLICY IMPROVE Improve Digital Head Office * Beechavenue 182 | 1119 PX Schiphol-Rijk ( +31 (0) 202 620 277 : www.improvedigital.com Seller Creative Enforcement Ad Quality Policy Article 1 DEFINITIONS In this Seller Creative Enforcement Ad Quality Policy the following expressions DEUTSCHLAND VERZETTELT SICH Wir haben die drei beschriebenen Modelle in einer Grafik für einen direkten Vergleich gegenübergestellt. Die Programmatic Landschaft wird komplexer, umso wichtiger ist es jetzt, sich nicht zu verzetteln. In anderen Ländern wie den Niederlanden und der Schweiz, wo holistische Optimierung Standard ist, sehen wir großartige Erfolge.

IMPROVE DIGITAL

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. COMPANY - IMPROVE DIGITAL Improve Digital is the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters. Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its customers. Media owners use Improve Digital’s technology and services for the monetization of their

premium inventory.

360 POLARIS

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy. 360 Automated Guaranteed. Price Control Center. Interconnectivity. More

Information.

JOIN US - IMPROVE DIGITAL Join Improve Digital Europe's Advanced Monetisation Technology Platform for Publishers. View current opportunities here. CONTACT - IMPROVE DIGITAL Get in contact with us! Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

FOR TRANSPARENCY

Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to

making

HEADER BIDDING

Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver. THE RISE OF PROGRAMMATIC ADVERTISING IN SPAIN Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. 02A SELLER CREATIVE ENFORCEMENT AD QUALITY POLICY IMPROVE Improve Digital Head Office * Beechavenue 182 | 1119 PX Schiphol-Rijk ( +31 (0) 202 620 277 : www.improvedigital.com Seller Creative Enforcement Ad Quality Policy Article 1 DEFINITIONS In this Seller Creative Enforcement Ad Quality Policy the following expressions DEUTSCHLAND VERZETTELT SICH Wir haben die drei beschriebenen Modelle in einer Grafik für einen direkten Vergleich gegenübergestellt. Die Programmatic Landschaft wird komplexer, umso wichtiger ist es jetzt, sich nicht zu verzetteln. In anderen Ländern wie den Niederlanden und der Schweiz, wo holistische Optimierung Standard ist, sehen wir großartige Erfolge. NEWS - IMPROVE DIGITAL Improve Digital is the first European ad tech company added to The Ozone Project’s growing roster of approved partners for Ozone Audience The Ozone Project is a major initiative set up

OUR PARTNERS

360 POLARIS provides access, automation and efficiencyto the programmatic market. We partner with the following organisations in the fields of Data, Brand Safety, Rich Media, Targeting, Reporting and Analytics in order to bring you better value and help you reach your campaign objectives. 24i is an innovative company that was established

in

SUCCESS STORIES

Admeira combines 85 premium media brands and reaches up to 95% of the Swiss market. They chose Improve Digital‘s technology 360 Polaris for the monetization of their Video, Web and Mobile inventory. The companies collaborate closely together to create a

CLASSIC SSP

The adserver sends allocated ad impressions to the SSP, which sends them to the programmatic market for bidding. Winning bid serves the ad. More Information. Factsheet. Get all the information about Classic SSP in one document. Download. Infographic. The 4 programmatic trading models explained in one infographic. Download.

HEADER BIDDING

Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver. MARKET MAP - IMPROVE DIGITAL Local Market Maps 2019 now available to download. Due to the success of the European Market Map, Improve Digital has collaborated with local experts to create and publish maps for local markets, including Germany, France, Belgium, Italy, Nordics, Spain and Netherlands. ONE PLATFORM : 4 TRADING MODEL OPTIONS One Platform : 4 trading model options A code is placed in the header of a page, but the auctioning takes place in the cloud, bypassing the latency challenges that header bidding may cause. JANNEKE NIESSEN AWARDED ERNST&YOUNG ENTREPRENEUR OF THE Janneke Niessen received the award for EY Entrepreneur of the Year. This is the latest in a long list of honours for Improve Digital and its co-founders, Janneke Niessen and Joelle Frijters, with recognition in past years including Deloitte Fast 50, Deloitte Rising Star, Red Herring 100, Emerce European Startup top 10, The Next Women Top 100 IMPROVE DIGITAL SERVICE LEVEL AGREEMENT Improve Digital Head Office Beechavenue 182 | 1119 PX Schiphol-Rijk +31 (0) 202 620 277 www.improvedigital.com Improve Digital Service Level Agreement (SLA) This Schedule applies to the access and use of the 360 Yield Platform (Service) by the IMPROVE DIGITAL SUMMIT For many years, the Improve Digital Summit has represented the perfect meeting point for leaders in the publishing, media and content industries to share their knowledge and views on trends in the industry. Following the huge success of the previous editions held during the Cannes Lions Festival, the 6th Improve Digital Summit will be hosted in the charming city of Venice in Italy on the 28

IMPROVE DIGITAL

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. COMPANY - IMPROVE DIGITAL Improve Digital is the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters. Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its customers. Media owners use Improve Digital’s technology and services for the monetization of their

premium inventory.

360 POLARIS

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy. 360 Automated Guaranteed. Price Control Center. Interconnectivity. More

Information.

JOIN US - IMPROVE DIGITAL Join Improve Digital Europe's Advanced Monetisation Technology Platform for Publishers. View current opportunities here.

FOR TRANSPARENCY

Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to

making

MARKET MAP - IMPROVE DIGITAL Local Market Maps 2019 now available to download. Due to the success of the European Market Map, Improve Digital has collaborated with local experts to create and publish maps for local markets, including Germany, France, Belgium, Italy, Nordics, Spain and Netherlands. THE RISE OF PROGRAMMATIC ADVERTISING IN SPAIN Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. IMPROVE DIGITAL SUMMIT For many years, the Improve Digital Summit has represented the perfect meeting point for leaders in the publishing, media and content industries to share their knowledge and views on trends in the industry. Following the huge success of the previous editions held during the Cannes Lions Festival, the 6th Improve Digital Summit will be hosted in the charming city of Venice in Italy on the 28 IMPROVE DIGITAL SERVICE LEVEL AGREEMENT Improve Digital Head Office Beechavenue 182 | 1119 PX Schiphol-Rijk +31 (0) 202 620 277 www.improvedigital.com Improve Digital Service Level Agreement (SLA) This Schedule applies to the access and use of the 360 Yield Platform (Service) by the 02A SELLER CREATIVE ENFORCEMENT AD QUALITY POLICY IMPROVE Improve Digital Head Office * Beechavenue 182 | 1119 PX Schiphol-Rijk ( +31 (0) 202 620 277 : www.improvedigital.com Seller Creative Enforcement Ad Quality Policy Article 1 DEFINITIONS In this Seller Creative Enforcement Ad Quality Policy the following expressions

IMPROVE DIGITAL

Improve Digital is the All-in-One Advertising Platform for Publishers, Content Providers and Broadcasters. COMPANY - IMPROVE DIGITAL Improve Digital is the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters. Improve Digital’s mission is to build smart, efficient, and responsible digital businesses for its customers. Media owners use Improve Digital’s technology and services for the monetization of their

premium inventory.

360 POLARIS

360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy. 360 Automated Guaranteed. Price Control Center. Interconnectivity. More

Information.

JOIN US - IMPROVE DIGITAL Join Improve Digital Europe's Advanced Monetisation Technology Platform for Publishers. View current opportunities here.

FOR TRANSPARENCY

Transparency is about verification, avoiding fraudulent business models and free sharing of data. We support content providers and provide the right solutions: by sharing data, share full and correct insights, allowing them to verify the process and providing an open business model. We all need to take responsibility and contribute to

making

MARKET MAP - IMPROVE DIGITAL Local Market Maps 2019 now available to download. Due to the success of the European Market Map, Improve Digital has collaborated with local experts to create and publish maps for local markets, including Germany, France, Belgium, Italy, Nordics, Spain and Netherlands. THE RISE OF PROGRAMMATIC ADVERTISING IN SPAIN Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. IMPROVE DIGITAL SUMMIT For many years, the Improve Digital Summit has represented the perfect meeting point for leaders in the publishing, media and content industries to share their knowledge and views on trends in the industry. Following the huge success of the previous editions held during the Cannes Lions Festival, the 6th Improve Digital Summit will be hosted in the charming city of Venice in Italy on the 28 IMPROVE DIGITAL SERVICE LEVEL AGREEMENT Improve Digital Head Office Beechavenue 182 | 1119 PX Schiphol-Rijk +31 (0) 202 620 277 www.improvedigital.com Improve Digital Service Level Agreement (SLA) This Schedule applies to the access and use of the 360 Yield Platform (Service) by the 02A SELLER CREATIVE ENFORCEMENT AD QUALITY POLICY IMPROVE Improve Digital Head Office * Beechavenue 182 | 1119 PX Schiphol-Rijk ( +31 (0) 202 620 277 : www.improvedigital.com Seller Creative Enforcement Ad Quality Policy Article 1 DEFINITIONS In this Seller Creative Enforcement Ad Quality Policy the following expressions

OUR PARTNERS

360 POLARIS provides access, automation and efficiencyto the programmatic market. We partner with the following organisations in the fields of Data, Brand Safety, Rich Media, Targeting, Reporting and Analytics in order to bring you better value and help you reach your campaign objectives. 24i is an innovative company that was established

in

CLASSIC SSP

The adserver sends allocated ad impressions to the SSP, which sends them to the programmatic market for bidding. Winning bid serves the ad. More Information. Factsheet. Get all the information about Classic SSP in one document. Download. Infographic. The 4 programmatic trading models explained in one infographic. Download. CONTACT - IMPROVE DIGITAL Get in contact with us! Improve Digital is a Swisscom company with offices located in London, Amsterdam, Munich, Antwerp, Milan, Barcelona and Paris.

HEADER BIDDING

Through header bidding, the programmatic buyers in 360 Polaris get access to the first and most valuable impressions. A piece of code is placed in the header of a page, and a simplified auction takes place on the client side with latency and user experience as challenges. All programmatic buyers can bid on an ad impression before the adserver. IMPROVE DIGITAL HIRES MORE THAN 60 NEW EMPLOYEES AND MOVES Over the last few months, Improve Digital has hired more than 60 full-time employees. Now, the company and its over 200 employees are moving headquarters to a new location in Amsterdam. Triple the size of the company’s current location, the Read more » SWISS PUBLIGROUPE TO ACQUIRE MAJORITY STAKE IN IMPROVE Swiss PubliGroupe to acquire majority stake in Improve Digital. Improve Digital, a European provider of sell-side platform (SSP) technology and services, has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services.. PubliGroupe acquires 85% of the Improve Digital shares. IMPROVE DIGITAL SUMMIT For many years, the Improve Digital Summit has represented the perfect meeting point for leaders in the publishing, media and content industries to share their knowledge and views on trends in the industry. Following the huge success of the previous editions held during the Cannes Lions Festival, the 6th Improve Digital Summit will be hosted in the charming city of Venice in Italy on the 28 THE RISE OF PROGRAMMATIC ADVERTISING IN SPAIN Programmatic advertising makes up around 16% of the advertising investment in Spain. The constant growth encourages a new way of thinking about digital media and advertising. JANNEKE NIESSEN AWARDED ERNST&YOUNG ENTREPRENEUR OF THE Janneke Niessen received the award for EY Entrepreneur of the Year. This is the latest in a long list of honours for Improve Digital and its co-founders, Janneke Niessen and Joelle Frijters, with recognition in past years including Deloitte Fast 50, Deloitte Rising Star, Red Herring 100, Emerce European Startup top 10, The Next Women Top 100 THE 5 PROGRAMMATIC TRADING METHODS EXPLAINED & HOW THEY All advertisers, ad exchanges, ad networks and retargeters are booked directly into the ad server as a campaign with a certain priority. Campaigns are served in order of

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