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BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile. PUBLISHERS’ STRATEGIES IN A POST-GDPR WORLD Publishers’ Strategies in a Post-GDPR World. As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers show that a big proportion of visitors prefer to opt-out when given an informed choice. HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the VIDEO AD PLATFORM FOR PUBLISHERS We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units are the first UX oriented video ads on the market. UX FRIENDLY AD FORMATS Impact Screen. 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up more than 20% of the screen height. VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving ad viewability. Our high rates guarantee you high ROI. CONTACT US – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile. PUBLISHERS’ STRATEGIES IN A POST-GDPR WORLD Publishers’ Strategies in a Post-GDPR World. As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers show that a big proportion of visitors prefer to opt-out when given an informed choice. HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated.JOIN OUR TEAM!
Publisher Account Manager. Key Responsibilities. Manage, develop and grow existing partner relationships. Lead day-to-day operations associated with partners. Identify, pursue, and negotiate new partnership deals. Focus on client retention, growth and satisfaction. Build solid client relationships and serve as point person forcustomer inquiries.
LEARN HOW IMPACTIFY USES SMART RTB+ TO BOOST VIDEO AND Impactify is excited to share Smart AdServer‘s case study on how we increased our revenues by using Smart RTB+!. Thomas Aina, CEO & Founder of Impactify, gives his insight saying, “Smart is a great facilitator in every way.They provide us with proactive tech support and expertise and have a strong API. Smart provides better performance on mobile compared to other SSPs and we TRY OUT THESE 6 UX PRACTICES TO IMPROVE Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. 4 PROVEN TECHNIQUES TO BOOST AD ENGAGEMENT CTR and VTR are among the most valuable programmatic advertising metrics (to see the full list of digital advertising abbreviations and their meanings go to our glossary). Why? Well, they literally determine how successful the ongoing advertising campaign is. Depending on these two, advertisers decide whether to continue placing their creatives on the same site next time or not. NEW HABITS, MORE INTERACTIVE CONTENT, OR HOW TO (RE Original article published in French magazine Journal du Net As the health crisis has celebrated its first year, and as we live more or less confined, what should we remember about the impacts? On our uses and our consumption of content? Our relationship with brands and their advertising? What are the stakes for all of us, in the advertisingecosystem?
HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. ON GUARD OF BRAND SAFETY: HOW TO PROTECT BRANDS REPUTATION In essence, Brand Safety is a set of techniques that help advertisers keep a brand's reputation clean and shiny. In the context of programmatic advertising that means avoidance of bad ad placements at any cost. Why is it so important? Here's an example: Source: adfailure.com Just look at this ad and the editorial context it is in. GOOGLE REMOVED BILLIONS OF BAD AD EXPERIENCES IN 2017 For the past 15 years, Google has been consistently investing in technology and talents to tackle digital fraud, malware, and inappropriate content. As stated by Scott Spencer, Director of Sustainable Ads, Google never stops working on transforming the Internet into "a safe and effective place to learn, create, andadvertise".
GOOGLE CHROME ADBLOCK WENT LIVE: CHECK YOUR AD STATUS A few weeks ago we shared a blog post on the upcoming Chrome’s Adblock update, and today it finally kicked off. Many thought it was inevitable; prior to the novelty, Internet users could manually install adblockers to protect themselves from all kinds of invasiveads.
IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the VIDEO AD PLATFORM FOR PUBLISHERS We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units are the first UX oriented video ads on the market. UX FRIENDLY AD FORMATS Impact Screen. 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up more than 20% of the screen height. VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving ad viewability. Our high rates guarantee you high ROI. CONTACT US – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile. PUBLISHERS’ STRATEGIES IN A POST-GDPR WORLD Publishers’ Strategies in a Post-GDPR World. As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers show that a big proportion of visitors prefer to opt-out when given an informed choice. HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the VIDEO AD PLATFORM FOR PUBLISHERS We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units are the first UX oriented video ads on the market. UX FRIENDLY AD FORMATS Impact Screen. 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up more than 20% of the screen height. VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving ad viewability. Our high rates guarantee you high ROI. CONTACT US – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile. PUBLISHERS’ STRATEGIES IN A POST-GDPR WORLD Publishers’ Strategies in a Post-GDPR World. As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers show that a big proportion of visitors prefer to opt-out when given an informed choice. HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated.JOIN OUR TEAM!
Publisher Account Manager. Key Responsibilities. Manage, develop and grow existing partner relationships. Lead day-to-day operations associated with partners. Identify, pursue, and negotiate new partnership deals. Focus on client retention, growth and satisfaction. Build solid client relationships and serve as point person forcustomer inquiries.
LEARN HOW IMPACTIFY USES SMART RTB+ TO BOOST VIDEO AND Impactify is excited to share Smart AdServer‘s case study on how we increased our revenues by using Smart RTB+!. Thomas Aina, CEO & Founder of Impactify, gives his insight saying, “Smart is a great facilitator in every way.They provide us with proactive tech support and expertise and have a strong API. Smart provides better performance on mobile compared to other SSPs and we TRY OUT THESE 6 UX PRACTICES TO IMPROVE Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. 4 PROVEN TECHNIQUES TO BOOST AD ENGAGEMENT CTR and VTR are among the most valuable programmatic advertising metrics (to see the full list of digital advertising abbreviations and their meanings go to our glossary). Why? Well, they literally determine how successful the ongoing advertising campaign is. Depending on these two, advertisers decide whether to continue placing their creatives on the same site next time or not. NEW HABITS, MORE INTERACTIVE CONTENT, OR HOW TO (RE Original article published in French magazine Journal du Net As the health crisis has celebrated its first year, and as we live more or less confined, what should we remember about the impacts? On our uses and our consumption of content? Our relationship with brands and their advertising? What are the stakes for all of us, in the advertisingecosystem?
HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. ON GUARD OF BRAND SAFETY: HOW TO PROTECT BRANDS REPUTATION In essence, Brand Safety is a set of techniques that help advertisers keep a brand's reputation clean and shiny. In the context of programmatic advertising that means avoidance of bad ad placements at any cost. Why is it so important? Here's an example: Source: adfailure.com Just look at this ad and the editorial context it is in. GOOGLE REMOVED BILLIONS OF BAD AD EXPERIENCES IN 2017 For the past 15 years, Google has been consistently investing in technology and talents to tackle digital fraud, malware, and inappropriate content. As stated by Scott Spencer, Director of Sustainable Ads, Google never stops working on transforming the Internet into "a safe and effective place to learn, create, andadvertise".
GOOGLE CHROME ADBLOCK WENT LIVE: CHECK YOUR AD STATUS A few weeks ago we shared a blog post on the upcoming Chrome’s Adblock update, and today it finally kicked off. Many thought it was inevitable; prior to the novelty, Internet users could manually install adblockers to protect themselves from all kinds of invasiveads.
IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the VIDEO AD PLATFORM FOR PUBLISHERS We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units are the first UX oriented video ads on the market. UX FRIENDLY AD FORMATS Impact Screen. 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up more than 20% of the screen height. VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving ad viewability. Our high rates guarantee you high ROI.NEWS – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. CONTACT US – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile.BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. PUBLISHERS’ STRATEGIES IN A POST-GDPR WORLD Publishers’ Strategies in a Post-GDPR World. As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers show that a big proportion of visitors prefer to opt-out when given an informed choice. UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the VIDEO AD PLATFORM FOR PUBLISHERS We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units are the first UX oriented video ads on the market. UX FRIENDLY AD FORMATS Impact Screen. 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up more than 20% of the screen height. VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving ad viewability. Our high rates guarantee you high ROI.NEWS – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. CONTACT US – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile.BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. PUBLISHERS’ STRATEGIES IN A POST-GDPR WORLD Publishers’ Strategies in a Post-GDPR World. As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers show that a big proportion of visitors prefer to opt-out when given an informed choice. UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated.NEWS – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.GUIDE – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.JOIN OUR TEAM!
Publisher Account Manager. Key Responsibilities. Manage, develop and grow existing partner relationships. Lead day-to-day operations associated with partners. Identify, pursue, and negotiate new partnership deals. Focus on client retention, growth and satisfaction. Build solid client relationships and serve as point person forcustomer inquiries.
LEARN HOW IMPACTIFY USES SMART RTB+ TO BOOST VIDEO AND Impactify is excited to share Smart AdServer‘s case study on how we increased our revenues by using Smart RTB+!. Thomas Aina, CEO & Founder of Impactify, gives his insight saying, “Smart is a great facilitator in every way.They provide us with proactive tech support and expertise and have a strong API. Smart provides better performance on mobile compared to other SSPs and we TRY OUT THESE 6 UX PRACTICES TO IMPROVE Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.UX – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. ON GUARD OF BRAND SAFETY: HOW TO PROTECT In essence, Brand Safety is a set of techniques that help advertisers keep a brand's reputation clean and shiny. In the context of programmatic advertising that means avoidance of bad ad placements at any cost. Why is it so important? Here's an example: Source: adfailure.com Just look at this ad and the editorial context it is in. NEW HABITS, MORE INTERACTIVE CONTENT, OR HOW TO (RE Original article published in French magazine Journal du Net As the health crisis has celebrated its first year, and as we live more or less confined, what should we remember about the impacts? On our uses and our consumption of content? Our relationship with brands and their advertising? What are the stakes for all of us, in the advertisingecosystem?
UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. GOOGLE REMOVED BILLIONS OF BAD AD EXPERIENCES IN 2017 For the past 15 years, Google has been consistently investing in technology and talents to tackle digital fraud, malware, and inappropriate content. As stated by Scott Spencer, Director of Sustainable Ads, Google never stops working on transforming the Internet into "a safe and effective place to learn, create, andadvertise".
IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the VIDEO AD PLATFORM FOR PUBLISHERS We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units are the first UX oriented video ads on the market. UX FRIENDLY AD FORMATS Impact Screen. 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up more than 20% of the screen height. VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving ad viewability. Our high rates guarantee you high ROI. CONTACT US – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile.FAQ – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the VIDEO AD PLATFORM FOR PUBLISHERS We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units are the first UX oriented video ads on the market. UX FRIENDLY AD FORMATS Impact Screen. 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up more than 20% of the screen height. VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving ad viewability. Our high rates guarantee you high ROI. CONTACT US – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Slate renews its partnership with Impactify in 2021. Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile.FAQ – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. HOW CONTENT PERSONALIZATION ENHANCES PUBLISHERS According to the Content Marketing Institute, content personalization is a strategy used by publishers to deliver the most relevant content to specific groups of readers based on their interests and personal preferences. 95% of publishers are already segmenting their content and here’s why: Reason #1. Some websites have tonnes of content from previous years and even more than that – an UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated.FAQ – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. GOOGLE – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. LEARN HOW IMPACTIFY USES SMART RTB+ TO BOOST VIDEO AND Impactify is excited to share Smart AdServer‘s case study on how we increased our revenues by using Smart RTB+!. Thomas Aina, CEO & Founder of Impactify, gives his insight saying, “Smart is a great facilitator in every way.They provide us with proactive tech support and expertise and have a strong API. Smart provides better performance on mobile compared to other SSPs and we PUBLISHERS’ STRATEGIES IN A POST-GDPR WORLD Publishers’ Strategies in a Post-GDPR World. As expected, GDPR has already affected many advertising vendors inside and outside Europe. While numerous sources point at the dropping rates of bidding for inventory lacking consent, the real numbers show that a big proportion of visitors prefer to opt-out when given an informed choice. TRY OUT THESE 6 UX PRACTICES TO IMPROVE Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. 4 PROVEN TECHNIQUES TO BOOST AD ENGAGEMENT CTR and VTR are among the most valuable programmatic advertising metrics (to see the full list of digital advertising abbreviations and their meanings go to our glossary). Why? Well, they literally determine how successful the ongoing advertising campaign is. Depending on these two, advertisers decide whether to continue placing their creatives on the same site next time or not. ADS.TXT – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. ON GUARD OF BRAND SAFETY: HOW TO PROTECT In essence, Brand Safety is a set of techniques that help advertisers keep a brand's reputation clean and shiny. In the context of programmatic advertising that means avoidance of bad ad placements at any cost. Why is it so important? Here's an example: Source: adfailure.com Just look at this ad and the editorial context it is in. UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. GOOGLE REMOVED BILLIONS OF BAD AD EXPERIENCES IN 2017 For the past 15 years, Google has been consistently investing in technology and talents to tackle digital fraud, malware, and inappropriate content. As stated by Scott Spencer, Director of Sustainable Ads, Google never stops working on transforming the Internet into "a safe and effective place to learn, create, andadvertise".
IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the UX FRIENDLY AD FORMATS 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up VIDEO AD PLATFORM FOR PUBLISHERS Better Ads Standards. We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving adviewability.
BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile. These format creators bring expertise to all publishers willing to improve their performance.FAQ – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. GOOGLE – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. ON GUARD OF BRAND SAFETY: HOW TO PROTECT In essence, Brand Safety is a set of techniques that help advertisers keep a brand's reputation clean and shiny. In the context of programmatic advertising that means avoidance of bad ad placements at any cost. Why is it so important? Here's an example: Source: adfailure.com Just look at this ad and the editorial context it is in. UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated. IMPACTIFY – VIDEO ADVERTISING TECHNOLOGY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. Impactify invented the UX FRIENDLY AD FORMATS 100% Viewable by design, the Impact Screen is a patented non-interruptive outstream format shown at the bottom of the screen. Compliant with Better Ads Standards, it doesn’t take up VIDEO AD PLATFORM FOR PUBLISHERS Better Ads Standards. We’ve created our formats in accordance with the Coalition for Better Ads' requirements. Non-intrusive yet perfectly viewable, our ad units VIDEO ADVERTISING MARKETPLACE High Viewability. 91% MOAT viewable 2-sec in-view rate, Impactify's formats are always in-view and stay above-the-fold improving adviewability.
BLOG – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. SLATE RENEWS ITS PARTNERSHIP WITH IMPACTIFY IN 2021 Impactify, an AdTech specializing in next-generation premium video formats, continues its collaboration with Slate France. Their exclusive formats appeal to the leading online magazine, as they address both branding and performance needs, and deliver a unique user experience on mobile. These format creators bring expertise to all publishers willing to improve their performance.FAQ – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. GOOGLE – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. ON GUARD OF BRAND SAFETY: HOW TO PROTECT In essence, Brand Safety is a set of techniques that help advertisers keep a brand's reputation clean and shiny. In the context of programmatic advertising that means avoidance of bad ad placements at any cost. Why is it so important? Here's an example: Source: adfailure.com Just look at this ad and the editorial context it is in. UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated.GUIDE – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.FAQ – IMPACTIFY
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.DATA COLLECTION
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. LEARN HOW IMPACTIFY USES SMART RTB+ TO BOOST VIDEO AND Impactify is excited to share Smart AdServer‘s case study on how we increased our revenues by using Smart RTB+!. Thomas Aina, CEO & Founder of Impactify, gives his insight saying, “Smart is a great facilitator in every way.They provide us with proactive tech support and expertise and have a strong API. Smart provides better performance on mobile compared to other SSPs and weUSER EXPERIENCE
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. NATIVE – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. GOOGLE – IMPACTIFY Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.MONETIZATION
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. ON GUARD OF BRAND SAFETY: HOW TO PROTECT In essence, Brand Safety is a set of techniques that help advertisers keep a brand's reputation clean and shiny. In the context of programmatic advertising that means avoidance of bad ad placements at any cost. Why is it so important? Here's an example: Source: adfailure.com Just look at this ad and the editorial context it is in. UNDERSTANDING THE BETTER ADS STANDARDS FOLLOWED BY GOOGLE On the 15th of February 2018, Google Chrome will introduce a new built-in ad blocker in order to further improve user experience and get rid of intrusive display ads. Websites display ads failing to meet the Coalition for Better Ads standards will be blocked by the browser until the violation is eliminated.Skip to content
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« WE AIM FOR FEWER AND BETTER QUALITY FORMATS » Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability. IMPACTIFY INVENTED THE OUTSTREAM, CORNER VIDEO FORMAT IN THENOTIFICATION AREA.
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Access to our Premium Marketplace where we guarantee high viewability on a brand-safe international inventory.VIDEO MONETIZATION
We are proud to have developped a technology optimising your monetization and respecting your users experience.UX FORMATS
We have invented smart new formats to maximize impact for brands and high revenues for medias. Advertisers Solutions Publishers SolutionsSee the Formats
Impactify is a web and mobile advertising exchange serving innovative premium UX ads focused on the user experience and viewability.DISCOVER
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