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HOW TO CREATE THE PERFECT VIDEO THUMBNAIL Head over to the Creator Studio and click on “Video Manager”. Choose a video you would like to add a thumbnail image to. Click “Edit” and then choose your desired thumbnail. Click to save changes. Note: If you want to upload a custom thumbnail for your video, you need to have a verified YouTube account. USING VIDEO IN ACCOUNT-BASED MARKETING (ABM) CAMPAIGNS Using Video In Account-Based Marketing (ABM) Campaigns. Account-Based Marketing, or ABM for short, is quickly becoming a favored marketing strategy, primarily among B2B enterprise companies. According to SiriusDecisions, 92 percent of B2B marketers believe that ABM is vital to overall marketing efforts. But what is ABM, exactly? VERTICAL VIDEO GUIDE FOR FACEBOOK, SNAPCHAT, ASPECT RATIOS Vertical video (also known as “portrait mode” video) comes in a few shapes and sizes, but generally vertical video means a video with an aspect ratio of 9:16. The aspect ratio describes the relationship of video width to video height. In vertical videos, the video is taller than it is wide. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS) If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOS What makes. us different. With creative offices in New York City, London. and Buenos Aires, we're uniquely positioned to. provide video that is world-class in artistry. Also, we're an employee-owned company. All our permanent staff have a stake in the firm, which means all of us have an intimate interest in. your success and satisfaction. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. A VIDEO IS WORTH 1.8 MILLION WORDS Video is Worth 1.8 Million Words. McQuivey’s equation (that’s what I’m calling it) goes something like this: 1 picture = 1,000 words. Video shoots at 30 frames per second (or 24fps, but who’s counting) Therefore, 1 second of video = 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. 5 REASONS WHY VIDEO IS MORE EFFECTIVE THAN TEXT Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. THE 12 PRINCIPLES OF ANIMATION (WITH EXAMPLES) In their 1981 book, The Illusion of Life, Disney animators Ollie Johnston and Frank Thomas introduced the twelve principles of animation. The pair were part of Disney’s “Nine Old Men,” the core group of animators who were instrumental in creating Disney’s animation style.The twelve principles have now become widely recognized as a theoretical bedrock for all artists working onanimated
HOW TO CREATE THE PERFECT VIDEO THUMBNAIL Head over to the Creator Studio and click on “Video Manager”. Choose a video you would like to add a thumbnail image to. Click “Edit” and then choose your desired thumbnail. Click to save changes. Note: If you want to upload a custom thumbnail for your video, you need to have a verified YouTube account. USING VIDEO IN ACCOUNT-BASED MARKETING (ABM) CAMPAIGNS Using Video In Account-Based Marketing (ABM) Campaigns. Account-Based Marketing, or ABM for short, is quickly becoming a favored marketing strategy, primarily among B2B enterprise companies. According to SiriusDecisions, 92 percent of B2B marketers believe that ABM is vital to overall marketing efforts. But what is ABM, exactly? VERTICAL VIDEO GUIDE FOR FACEBOOK, SNAPCHAT, ASPECT RATIOS Vertical video (also known as “portrait mode” video) comes in a few shapes and sizes, but generally vertical video means a video with an aspect ratio of 9:16. The aspect ratio describes the relationship of video width to video height. In vertical videos, the video is taller than it is wide. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS) If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
ANIMATED VIDEO BOOSTS FACTION’S HOME PAGE CONVERSIONS BY It’s not that Faction’s services are that hard to explain; it’s that even the technically savvy might not grasp the full potential and extraordinary value at first glance.. Faction provides Cloud Data Services to companies that are looking to migrate to the cloud or are already there. The video we produced for them last year provides a pithy explanation of their value proposition: HOW TO CREATE THE PERFECT VIDEO THUMBNAIL People love video. It’s quick, engaging, and solves problems. But to be a success, your video has to offer a solution right from the start. An engaging video thumbnail image can actually speak to your viewers before they click play.You just have to employ these WHAT IS DYNAMIC VIDEO CONTENT OR PERSONALIZED VIDEOS? Dynamic video content is the result of that unending search for higher engagement, better results, and more robust performance. In the last couple of years, video has emerged as the Swiss army knife of the marketing toolbox. It does pretty much everything and makes most jobs at least a little bit easier. Marketers have figured out how long WHAT GOES INTO VIDEO BRANDING GUIDELINES? Most companies have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral.But it is shocking how many businesses still have not developed video branding guidelines. If your company is creating video to communicate with your customers, prospects, partners, or employees, and you don’t have video UNDERSTANDING ASPECT RATIO: A QUICK VIDEO FORMAT GUIDE Simply put, aspect ratio is the relation between the width of an image and its height. Usually, it’s written as two numbers separated by a colon. Like this: 16:9. If the first number is the largest, you’re dealing with a horizontal image. If the second number is larger, your image is vertical. There are dozens of aspect ratios your video 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOW The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. 'WHAT'S YOUR HOOK?' A VIDEO MARKETING GUIDE Video Marketing Hook: 2D Animation & Motion Graphics = Brand Identity. 2D character animation and motion graphics are useful tools to highlight your hook, especially for startups and B2C brands that rely on social shares. When we created this animated explainer video for Venmo, they featured the strength of their hook—the ease of use and social utility of paying friends and your bills ANIMATION TECHNIQUES: THE SMEAR High-quality animation usually means using the 12 Principles of Animation developed by Disney. These time-honored techniques make animation look lifelike, smooth, and compelling. And while these animation techniques are the foundation of great animation, that’s not the only way to create professional animation.. Case and point: the “animated smear” technique. STEAL THIS SCRIPT: FREE VIDEO SCRIPT TEMPLATE DOWNLOAD Download our A/V script template to stay organized as you write your video script. Whatever style of video you’re creating – 2D character animation, 3D, CGI, RSA-style whiteboard animation, and even augmented reality and VR– your next video can start with these two columns. On the left is your audio or voiceover. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS) If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOS With creative offices in New York City, London and Buenos Aires, we're uniquely positioned to provide video that is world-class in artistry. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. WHAT GOES INTO VIDEO BRANDING GUIDELINES? Most companies have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral.But it is shocking how many businesses still have not developed video branding guidelines. If your company is creating video to communicate with your customers, prospects, partners, or employees, and you don’t have video WHAT IS DYNAMIC VIDEO CONTENT OR PERSONALIZED VIDEOS? Marketing is always evolving. As soon as a marketing method gains general acceptance, marketers look for ways to improve it. Dynamic video content is the result of that unending search for higher engagement, better results, and more robust performance. USING VIDEO IN ACCOUNT-BASED MARKETING (ABM) CAMPAIGNS Account-Based Marketing, or ABM for short, is quickly becoming a favored marketing strategy, primarily among B2B enterprise companies. According to SiriusDecisions, 92 percent of B2B marketers believe that ABM is vital to overall marketing efforts. 5 REASONS WHY VIDEO IS MORE EFFECTIVE THAN TEXT Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOW The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. A VIDEO IS WORTH 1.8 MILLION WORDS How much is a video actually worth? It’s a simple question with a difficult answer. A quality explainer video is expensive, but a single explainer video can also launch billion dollar businesses (like Dropbox).Measuring the impact of video is tough because every video is a moving target with different objectives, audiences, and metrics. STEAL THIS SCRIPT: FREE VIDEO SCRIPT TEMPLATE DOWNLOAD (revised Oct 2019, based on original blog post by Shawn Forno) Every great video starts with a great script. Your script keeps you on brand and focused on your marketing objectives and goals. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOS With creative offices in New York City, London and Buenos Aires, we're uniquely positioned to provide video that is world-class in artistry. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. WHAT GOES INTO VIDEO BRANDING GUIDELINES? Most companies have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral.But it is shocking how many businesses still have not developed video branding guidelines. If your company is creating video to communicate with your customers, prospects, partners, or employees, and you don’t have video WHAT IS DYNAMIC VIDEO CONTENT OR PERSONALIZED VIDEOS? Marketing is always evolving. As soon as a marketing method gains general acceptance, marketers look for ways to improve it. Dynamic video content is the result of that unending search for higher engagement, better results, and more robust performance. USING VIDEO IN ACCOUNT-BASED MARKETING (ABM) CAMPAIGNS Account-Based Marketing, or ABM for short, is quickly becoming a favored marketing strategy, primarily among B2B enterprise companies. According to SiriusDecisions, 92 percent of B2B marketers believe that ABM is vital to overall marketing efforts. 5 REASONS WHY VIDEO IS MORE EFFECTIVE THAN TEXT Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOW The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. A VIDEO IS WORTH 1.8 MILLION WORDS How much is a video actually worth? It’s a simple question with a difficult answer. A quality explainer video is expensive, but a single explainer video can also launch billion dollar businesses (like Dropbox).Measuring the impact of video is tough because every video is a moving target with different objectives, audiences, and metrics. STEAL THIS SCRIPT: FREE VIDEO SCRIPT TEMPLATE DOWNLOAD (revised Oct 2019, based on original blog post by Shawn Forno) Every great video starts with a great script. Your script keeps you on brand and focused on your marketing objectives and goals. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO With creative offices in New York City, London and Buenos Aires, we're uniquely positioned to provide video that is world-class in artistry. A VIDEO IS WORTH 1.8 MILLION WORDS How much is a video actually worth? It’s a simple question with a difficult answer. A quality explainer video is expensive, but a single explainer video can also launch billion dollar businesses (like Dropbox).Measuring the impact of video is tough because every video is a moving target with different objectives, audiences, and metrics. 6 FREE VISUAL CONTENT CREATION TOOLS YOU'LL ACTUALLY USE Simply choose from hundreds of templates, adjust the font, color, layout, and design, then add your content. Input your data and numbers and watch as Piktochart turns that excel spreadsheet nonsense into graphs, charts, and pies so delicious people will want to eat em. 5 INTERESTING WAYS TO USE LANDING PAGE VIDEO Online video is one of the most versatile sales and marketing tools in your arsenal. You can use an explainer video as a tool to build brand awareness, as a pitching resource for your sales team, as a way to increase clicks to your company email, or even for live events and conventions.However, the number one reason to make an animated explainer video is of course for your company website. 10 CHARACTERISTICS OF MULTICULTURAL ANIMATION Our Animated Video Production Process: From Idea to Orbit How To Translate Video Content: A Tools and Tactics Guide The Ultimate Video Post-Production Checklist Rising Video Display Trends And How to Make Them Work for You Should You PROFESSIONAL ANIMATION TIPS: ARTICULATION & KEY FRAMES While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live.The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to THE 12 PRINCIPLES OF ANIMATION (WITH EXAMPLES) In their 1981 book, The Illusion of Life, Disney animators Ollie Johnston and Frank Thomas introduced the twelve principles of animation. The pair were part of Disney’s “Nine Old Men,” the core group of animators who were instrumental in creating Disney’s animation style.The twelve principles have now become widely recognized as a theoretical bedrock for all artists working onanimated
VERTICAL VIDEO GUIDE FOR FACEBOOK, SNAPCHAT, ASPECT RATIOS A few important takeaways from that jargon is that vertical video is supported on both desktop and mobile players, and that vertical video is presented on Facebook without letter-boxing—the only exception being in feed desktop letter-boxing. 7 GREAT EXPLAINER VIDEOS THAT DON’T SAY A WORD Squarespace caters to designers, programmers, restaurateurs, writers, eCommerce sites, bloggers, and small business owners, so condensing all of these markets into a single campaign is tough enough. But they took their video marketing a step further by removing voiceover entirely. The clean shots of artists, craftsmen, and creators at work are inspiring, and cohesive imagery unifies this video. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS) If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOSANIMATION CREATORSPACEX LAUNCH ANIMATION What makes. us different. With creative offices in New York City, London. and Buenos Aires, we're uniquely positioned to. provide video that is world-class in artistry. Also, we're an employee-owned company. All our permanent staff have a stake in the firm, which means all of us have an intimate interest in. your success and satisfaction. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. A VIDEO IS WORTH 1.8 MILLION WORDS Video is Worth 1.8 Million Words. McQuivey’s equation (that’s what I’m calling it) goes something like this: 1 picture = 1,000 words. Video shoots at 30 frames per second (or 24fps, but who’s counting) Therefore, 1 second of video = 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. GUIDE TO USING ANIMATED VIDEOS FOR POLITICAL CAMPAIGNSSEE MORE ON IDEAROCKETANIMATION.COM 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOWBEST POLICE RECRUITMENT VIDEOVOLUNTEER RECRUITMENT VIDEOSFUNNY RECRUITING VIDEOSRECRUITMENT VIDEOS FOR COMPANIESGREAT COMPANY VIDEOSBASEBALLRECRUITING VIDEOS
The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. ANIMATED VIDEO BOOSTS FACTION’S HOME PAGE CONVERSIONS BY It’s not that Faction’s services are that hard to explain; it’s that even the technically savvy might not grasp the full potential and extraordinary value at first glance.. Faction provides Cloud Data Services to companies that are looking to migrate to the cloud or are already there. The video we produced for them last year provides a pithy explanation of their value proposition: PROFESSIONAL ANIMATION TIPS: ARTICULATION & KEY FRAMES While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live.The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to BUILDING BRAND AWARENESS WITH ANIMATED EXPLAINER VIDEOANIMATED EXPLAINER VIDEOCREATE ANIMATED EXPLAINER VIDEOCUSTOM ANIMATED EXPLAINER VIDEOBUSINESS EXPLAINER VIDEOBEST ANIMATED EXPLAINER VIDEO SOFTWAREFREE ANIMATED EXPLAINER VIDEOS One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video.Using animated video production can help your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS)BEST FACEBOOK CAPTIONSFACEBOOK CAPTIONS FOR MENCAPTION FOR FACEBOOK PROFILE PICTURECAPTIONS FOR FACEBOOK POSTFACEBOOK LIVE CAPTIONFUNNY CAPTIONSFOR FACEBOOK
If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOSANIMATION CREATORSPACEX LAUNCH ANIMATION What makes. us different. With creative offices in New York City, London. and Buenos Aires, we're uniquely positioned to. provide video that is world-class in artistry. Also, we're an employee-owned company. All our permanent staff have a stake in the firm, which means all of us have an intimate interest in. your success and satisfaction. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. A VIDEO IS WORTH 1.8 MILLION WORDS Video is Worth 1.8 Million Words. McQuivey’s equation (that’s what I’m calling it) goes something like this: 1 picture = 1,000 words. Video shoots at 30 frames per second (or 24fps, but who’s counting) Therefore, 1 second of video = 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. GUIDE TO USING ANIMATED VIDEOS FOR POLITICAL CAMPAIGNSSEE MORE ON IDEAROCKETANIMATION.COM 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOWBEST POLICE RECRUITMENT VIDEOVOLUNTEER RECRUITMENT VIDEOSFUNNY RECRUITING VIDEOSRECRUITMENT VIDEOS FOR COMPANIESGREAT COMPANY VIDEOSBASEBALLRECRUITING VIDEOS
The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. ANIMATED VIDEO BOOSTS FACTION’S HOME PAGE CONVERSIONS BY It’s not that Faction’s services are that hard to explain; it’s that even the technically savvy might not grasp the full potential and extraordinary value at first glance.. Faction provides Cloud Data Services to companies that are looking to migrate to the cloud or are already there. The video we produced for them last year provides a pithy explanation of their value proposition: PROFESSIONAL ANIMATION TIPS: ARTICULATION & KEY FRAMES While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live.The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to BUILDING BRAND AWARENESS WITH ANIMATED EXPLAINER VIDEOANIMATED EXPLAINER VIDEOCREATE ANIMATED EXPLAINER VIDEOCUSTOM ANIMATED EXPLAINER VIDEOBUSINESS EXPLAINER VIDEOBEST ANIMATED EXPLAINER VIDEO SOFTWAREFREE ANIMATED EXPLAINER VIDEOS One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video.Using animated video production can help your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS)BEST FACEBOOK CAPTIONSFACEBOOK CAPTIONS FOR MENCAPTION FOR FACEBOOK PROFILE PICTURECAPTIONS FOR FACEBOOK POSTFACEBOOK LIVE CAPTIONFUNNY CAPTIONSFOR FACEBOOK
If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
WHAT GOES INTO VIDEO BRANDING GUIDELINES? Most companies have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral.But it is shocking how many businesses still have not developed video branding guidelines. If your company is creating video to communicate with your customers, prospects, partners, or employees, and you don’t have video 6 FREE VISUAL CONTENT CREATION TOOLS YOU'LL ACTUALLY USE Canva also offers an optional suite of $1 add ons in practically every graphics category. If you can’t find the perfect image in their free options, it’s only a few bucks to get the look you want. Canva is easily one of the best visual content creation tools online today. If you’re not using it, you should be. WHAT IS DYNAMIC VIDEO CONTENT OR PERSONALIZED VIDEOS? Dynamic video content is the result of that unending search for higher engagement, better results, and more robust performance. In the last couple of years, video has emerged as the Swiss army knife of the marketing toolbox. It does pretty much everything and makes most jobs at least a little bit easier. Marketers have figured out how long USING VIDEO IN ACCOUNT-BASED MARKETING (ABM) CAMPAIGNS Using Video In Account-Based Marketing (ABM) Campaigns. Account-Based Marketing, or ABM for short, is quickly becoming a favored marketing strategy, primarily among B2B enterprise companies. According to SiriusDecisions, 92 percent of B2B marketers believe that ABM is vital to overall marketing efforts. But what is ABM, exactly? 5 REASONS WHY VIDEO IS MORE EFFECTIVE THAN TEXT Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. VERTICAL VIDEO GUIDE FOR FACEBOOK, SNAPCHAT, ASPECT RATIOS Vertical video (also known as “portrait mode” video) comes in a few shapes and sizes, but generally vertical video means a video with an aspect ratio of 9:16. The aspect ratio describes the relationship of video width to video height. In vertical videos, the video is taller than it is wide. UNDERSTANDING ASPECT RATIO: A QUICK VIDEO FORMAT GUIDE Simply put, aspect ratio is the relation between the width of an image and its height. Usually, it’s written as two numbers separated by a colon. Like this: 16:9. If the first number is the largest, you’re dealing with a horizontal image. If the second number is larger, your image is vertical. There are dozens of aspect ratios your video HOW TO ADD CAPTIONS TO YOUTUBE VIDEO (WITH EXAMPLES) From the left menu, select “subtitles”. Choose the video you’d like to subtitle. Hover over the English (automatic) section and look for the three-dot menu. Click that menu and select “edit on classic studio”. Click “edit”. Type your changes. Click “publishedits”.
HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS) If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
WHY STORYBOARDING IS IMPORTANT (WITH A STORYBOARD TEMPLATE) A storyboard template is the rough draft of your video before it goes into production. Creating a video storyboard template keeps everyone involved on the same page, and avoids costly re-dos later on down the line. Think of a video storyboard as your video production guide. It’s changed, developed, and referred to every step of the way. ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOSANIMATION CREATORSPACEX LAUNCH ANIMATION What makes. us different. With creative offices in New York City, London. and Buenos Aires, we're uniquely positioned to. provide video that is world-class in artistry. Also, we're an employee-owned company. All our permanent staff have a stake in the firm, which means all of us have an intimate interest in. your success and satisfaction. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. A VIDEO IS WORTH 1.8 MILLION WORDS Video is Worth 1.8 Million Words. McQuivey’s equation (that’s what I’m calling it) goes something like this: 1 picture = 1,000 words. Video shoots at 30 frames per second (or 24fps, but who’s counting) Therefore, 1 second of video = 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. GUIDE TO USING ANIMATED VIDEOS FOR POLITICAL CAMPAIGNSSEE MORE ON IDEAROCKETANIMATION.COM 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOWBEST POLICE RECRUITMENT VIDEOVOLUNTEER RECRUITMENT VIDEOSFUNNY RECRUITING VIDEOSRECRUITMENT VIDEOS FOR COMPANIESGREAT COMPANY VIDEOSBASEBALLRECRUITING VIDEOS
The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. ANIMATED VIDEO BOOSTS FACTION’S HOME PAGE CONVERSIONS BY It’s not that Faction’s services are that hard to explain; it’s that even the technically savvy might not grasp the full potential and extraordinary value at first glance.. Faction provides Cloud Data Services to companies that are looking to migrate to the cloud or are already there. The video we produced for them last year provides a pithy explanation of their value proposition: PROFESSIONAL ANIMATION TIPS: ARTICULATION & KEY FRAMES While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live.The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to BUILDING BRAND AWARENESS WITH ANIMATED EXPLAINER VIDEOANIMATED EXPLAINER VIDEOCREATE ANIMATED EXPLAINER VIDEOCUSTOM ANIMATED EXPLAINER VIDEOBUSINESS EXPLAINER VIDEOBEST ANIMATED EXPLAINER VIDEO SOFTWAREFREE ANIMATED EXPLAINER VIDEOS One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video.Using animated video production can help your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS)BEST FACEBOOK CAPTIONSFACEBOOK CAPTIONS FOR MENCAPTION FOR FACEBOOK PROFILE PICTURECAPTIONS FOR FACEBOOK POSTFACEBOOK LIVE CAPTIONFUNNY CAPTIONSFOR FACEBOOK
If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOSANIMATION CREATORSPACEX LAUNCH ANIMATION What makes. us different. With creative offices in New York City, London. and Buenos Aires, we're uniquely positioned to. provide video that is world-class in artistry. Also, we're an employee-owned company. All our permanent staff have a stake in the firm, which means all of us have an intimate interest in. your success and satisfaction. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. A VIDEO IS WORTH 1.8 MILLION WORDS Video is Worth 1.8 Million Words. McQuivey’s equation (that’s what I’m calling it) goes something like this: 1 picture = 1,000 words. Video shoots at 30 frames per second (or 24fps, but who’s counting) Therefore, 1 second of video = 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. GUIDE TO USING ANIMATED VIDEOS FOR POLITICAL CAMPAIGNSSEE MORE ON IDEAROCKETANIMATION.COM 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOWBEST POLICE RECRUITMENT VIDEOVOLUNTEER RECRUITMENT VIDEOSFUNNY RECRUITING VIDEOSRECRUITMENT VIDEOS FOR COMPANIESGREAT COMPANY VIDEOSBASEBALLRECRUITING VIDEOS
The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. ANIMATED VIDEO BOOSTS FACTION’S HOME PAGE CONVERSIONS BY It’s not that Faction’s services are that hard to explain; it’s that even the technically savvy might not grasp the full potential and extraordinary value at first glance.. Faction provides Cloud Data Services to companies that are looking to migrate to the cloud or are already there. The video we produced for them last year provides a pithy explanation of their value proposition: PROFESSIONAL ANIMATION TIPS: ARTICULATION & KEY FRAMES While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live.The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to BUILDING BRAND AWARENESS WITH ANIMATED EXPLAINER VIDEOANIMATED EXPLAINER VIDEOCREATE ANIMATED EXPLAINER VIDEOCUSTOM ANIMATED EXPLAINER VIDEOBUSINESS EXPLAINER VIDEOBEST ANIMATED EXPLAINER VIDEO SOFTWAREFREE ANIMATED EXPLAINER VIDEOS One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video.Using animated video production can help your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS)BEST FACEBOOK CAPTIONSFACEBOOK CAPTIONS FOR MENCAPTION FOR FACEBOOK PROFILE PICTURECAPTIONS FOR FACEBOOK POSTFACEBOOK LIVE CAPTIONFUNNY CAPTIONSFOR FACEBOOK
If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
WHAT GOES INTO VIDEO BRANDING GUIDELINES? Most companies have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral.But it is shocking how many businesses still have not developed video branding guidelines. If your company is creating video to communicate with your customers, prospects, partners, or employees, and you don’t have video 6 FREE VISUAL CONTENT CREATION TOOLS YOU'LL ACTUALLY USE Canva also offers an optional suite of $1 add ons in practically every graphics category. If you can’t find the perfect image in their free options, it’s only a few bucks to get the look you want. Canva is easily one of the best visual content creation tools online today. If you’re not using it, you should be. WHAT IS DYNAMIC VIDEO CONTENT OR PERSONALIZED VIDEOS? Dynamic video content is the result of that unending search for higher engagement, better results, and more robust performance. In the last couple of years, video has emerged as the Swiss army knife of the marketing toolbox. It does pretty much everything and makes most jobs at least a little bit easier. Marketers have figured out how long USING VIDEO IN ACCOUNT-BASED MARKETING (ABM) CAMPAIGNS Using Video In Account-Based Marketing (ABM) Campaigns. Account-Based Marketing, or ABM for short, is quickly becoming a favored marketing strategy, primarily among B2B enterprise companies. According to SiriusDecisions, 92 percent of B2B marketers believe that ABM is vital to overall marketing efforts. But what is ABM, exactly? 5 REASONS WHY VIDEO IS MORE EFFECTIVE THAN TEXT Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. VERTICAL VIDEO GUIDE FOR FACEBOOK, SNAPCHAT, ASPECT RATIOS Vertical video (also known as “portrait mode” video) comes in a few shapes and sizes, but generally vertical video means a video with an aspect ratio of 9:16. The aspect ratio describes the relationship of video width to video height. In vertical videos, the video is taller than it is wide. UNDERSTANDING ASPECT RATIO: A QUICK VIDEO FORMAT GUIDE Simply put, aspect ratio is the relation between the width of an image and its height. Usually, it’s written as two numbers separated by a colon. Like this: 16:9. If the first number is the largest, you’re dealing with a horizontal image. If the second number is larger, your image is vertical. There are dozens of aspect ratios your video HOW TO ADD CAPTIONS TO YOUTUBE VIDEO (WITH EXAMPLES) From the left menu, select “subtitles”. Choose the video you’d like to subtitle. Hover over the English (automatic) section and look for the three-dot menu. Click that menu and select “edit on classic studio”. Click “edit”. Type your changes. Click “publishedits”.
HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS) If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
WHY STORYBOARDING IS IMPORTANT (WITH A STORYBOARD TEMPLATE) A storyboard template is the rough draft of your video before it goes into production. Creating a video storyboard template keeps everyone involved on the same page, and avoids costly re-dos later on down the line. Think of a video storyboard as your video production guide. It’s changed, developed, and referred to every step of the way. ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOSANIMATION CREATORSPACEX LAUNCH ANIMATION What makes. us different. With creative offices in New York City, London. and Buenos Aires, we're uniquely positioned to. provide video that is world-class in artistry. Also, we're an employee-owned company. All our permanent staff have a stake in the firm, which means all of us have an intimate interest in. your success and satisfaction. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. A VIDEO IS WORTH 1.8 MILLION WORDS Video is Worth 1.8 Million Words. McQuivey’s equation (that’s what I’m calling it) goes something like this: 1 picture = 1,000 words. Video shoots at 30 frames per second (or 24fps, but who’s counting) Therefore, 1 second of video = 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. GUIDE TO USING ANIMATED VIDEOS FOR POLITICAL CAMPAIGNSSEE MORE ON IDEAROCKETANIMATION.COM 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOWBEST POLICE RECRUITMENT VIDEOVOLUNTEER RECRUITMENT VIDEOSFUNNY RECRUITING VIDEOSRECRUITMENT VIDEOS FOR COMPANIESGREAT COMPANY VIDEOSBASEBALLRECRUITING VIDEOS
The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. ANIMATED VIDEO BOOSTS FACTION’S HOME PAGE CONVERSIONS BY It’s not that Faction’s services are that hard to explain; it’s that even the technically savvy might not grasp the full potential and extraordinary value at first glance.. Faction provides Cloud Data Services to companies that are looking to migrate to the cloud or are already there. The video we produced for them last year provides a pithy explanation of their value proposition: PROFESSIONAL ANIMATION TIPS: ARTICULATION & KEY FRAMES While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live.The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to BUILDING BRAND AWARENESS WITH ANIMATED EXPLAINER VIDEOANIMATED EXPLAINER VIDEOCREATE ANIMATED EXPLAINER VIDEOCUSTOM ANIMATED EXPLAINER VIDEOBUSINESS EXPLAINER VIDEOBEST ANIMATED EXPLAINER VIDEO SOFTWAREFREE ANIMATED EXPLAINER VIDEOS One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video.Using animated video production can help your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS)BEST FACEBOOK CAPTIONSFACEBOOK CAPTIONS FOR MENCAPTION FOR FACEBOOK PROFILE PICTURECAPTIONS FOR FACEBOOK POSTFACEBOOK LIVE CAPTIONFUNNY CAPTIONSFOR FACEBOOK
If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
ANIMATION SERVICES: CORPORATE ANIMATION, ANIMATED VIDEO2D ANIMATION3D ANIMATIONWHITEBOARD ANIMATIONMOTION GRAPHICSLIVE ACTIONINTERNAL VIDEOSANIMATION CREATORSPACEX LAUNCH ANIMATION What makes. us different. With creative offices in New York City, London. and Buenos Aires, we're uniquely positioned to. provide video that is world-class in artistry. Also, we're an employee-owned company. All our permanent staff have a stake in the firm, which means all of us have an intimate interest in. your success and satisfaction. ANIMATION TRENDS AROUND THE WORLD Meanwhile, after coming out of retirement in 2017 (again!), Studio Ghibli founder Hayao Miyazaki started work on “How Do You Live” a film based on a book by Genzaburo Yoshino.Until his return from retirement, Miyazaki was known to be against computer generated animation, but he has since embraced the technology, perhaps in response to animation trends in other areas of the world. A VIDEO IS WORTH 1.8 MILLION WORDS Video is Worth 1.8 Million Words. McQuivey’s equation (that’s what I’m calling it) goes something like this: 1 picture = 1,000 words. Video shoots at 30 frames per second (or 24fps, but who’s counting) Therefore, 1 second of video = 30,000 words. 30,000 words x 60 seconds (a common explainer video length) = 1.8 million. GUIDE TO USING ANIMATED VIDEOS FOR POLITICAL CAMPAIGNSSEE MORE ON IDEAROCKETANIMATION.COM 7 BEST COMPANY RECRUITING VIDEOS YOU NEED TO WATCH NOWBEST POLICE RECRUITMENT VIDEOVOLUNTEER RECRUITMENT VIDEOSFUNNY RECRUITING VIDEOSRECRUITMENT VIDEOS FOR COMPANIESGREAT COMPANY VIDEOSBASEBALLRECRUITING VIDEOS
The Zappos Family – How They Work . Zappos has an entire YouTube channel devoted to company culture and employee testimonials. For this episode, Zappos teamed up with video platform Wistia to help tell their story. What we like: Bringing in an outside partner gives the video a documentary feel. The narrative is in Wistia’s hands and portrays the company from the outside looking in. ANIMATED VIDEO BOOSTS FACTION’S HOME PAGE CONVERSIONS BY It’s not that Faction’s services are that hard to explain; it’s that even the technically savvy might not grasp the full potential and extraordinary value at first glance.. Faction provides Cloud Data Services to companies that are looking to migrate to the cloud or are already there. The video we produced for them last year provides a pithy explanation of their value proposition: PROFESSIONAL ANIMATION TIPS: ARTICULATION & KEY FRAMES While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of Animation, the results are smooth, realistic animation that people live.The most convincing animated videos use techniques ranging from “squash and stretch” and “arcs” all the way to BUILDING BRAND AWARENESS WITH ANIMATED EXPLAINER VIDEOANIMATED EXPLAINER VIDEOCREATE ANIMATED EXPLAINER VIDEOCUSTOM ANIMATED EXPLAINER VIDEOBUSINESS EXPLAINER VIDEOBEST ANIMATED EXPLAINER VIDEO SOFTWAREFREE ANIMATED EXPLAINER VIDEOS One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video.Using animated video production can help your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness. INTERVIEWS WITH ANIMATORS: DAVID HEREDIA In this week’s installment, we speak with (animation) hero of color David Heredia Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color.As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS)BEST FACEBOOK CAPTIONSFACEBOOK CAPTIONS FOR MENCAPTION FOR FACEBOOK PROFILE PICTURECAPTIONS FOR FACEBOOK POSTFACEBOOK LIVE CAPTIONFUNNY CAPTIONSFOR FACEBOOK
If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
WHAT GOES INTO VIDEO BRANDING GUIDELINES? Most companies have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral.But it is shocking how many businesses still have not developed video branding guidelines. If your company is creating video to communicate with your customers, prospects, partners, or employees, and you don’t have video 6 FREE VISUAL CONTENT CREATION TOOLS YOU'LL ACTUALLY USE Canva also offers an optional suite of $1 add ons in practically every graphics category. If you can’t find the perfect image in their free options, it’s only a few bucks to get the look you want. Canva is easily one of the best visual content creation tools online today. If you’re not using it, you should be. WHAT IS DYNAMIC VIDEO CONTENT OR PERSONALIZED VIDEOS? Dynamic video content is the result of that unending search for higher engagement, better results, and more robust performance. In the last couple of years, video has emerged as the Swiss army knife of the marketing toolbox. It does pretty much everything and makes most jobs at least a little bit easier. Marketers have figured out how long USING VIDEO IN ACCOUNT-BASED MARKETING (ABM) CAMPAIGNS Using Video In Account-Based Marketing (ABM) Campaigns. Account-Based Marketing, or ABM for short, is quickly becoming a favored marketing strategy, primarily among B2B enterprise companies. According to SiriusDecisions, 92 percent of B2B marketers believe that ABM is vital to overall marketing efforts. But what is ABM, exactly? 5 REASONS WHY VIDEO IS MORE EFFECTIVE THAN TEXT Video marketing isn’t easy, but when done well there’s no better way to convert viewers into customers. Over 70% of marketers claim that video produces more conversions than any other content. That is because video is more engaging, more memorable, drives more traffic, and holds almost every other advantage over text. VERTICAL VIDEO GUIDE FOR FACEBOOK, SNAPCHAT, ASPECT RATIOS Vertical video (also known as “portrait mode” video) comes in a few shapes and sizes, but generally vertical video means a video with an aspect ratio of 9:16. The aspect ratio describes the relationship of video width to video height. In vertical videos, the video is taller than it is wide. UNDERSTANDING ASPECT RATIO: A QUICK VIDEO FORMAT GUIDE Simply put, aspect ratio is the relation between the width of an image and its height. Usually, it’s written as two numbers separated by a colon. Like this: 16:9. If the first number is the largest, you’re dealing with a horizontal image. If the second number is larger, your image is vertical. There are dozens of aspect ratios your video HOW TO ADD CAPTIONS TO YOUTUBE VIDEO (WITH EXAMPLES) From the left menu, select “subtitles”. Choose the video you’d like to subtitle. Hover over the English (automatic) section and look for the three-dot menu. Click that menu and select “edit on classic studio”. Click “edit”. Type your changes. Click “publishedits”.
HOW TO ADD FACEBOOK VIDEO CAPTIONS (AND WHY IT MATTERS) If you haven’t already, you may want to consider adding Facebook video captions. According to Facebook’s Q4 2017 report, the company has 1.4 billion daily active users, and a whopping 2.3 billion monthly active users.Facebook also announced they’ll be focusing their efforts on creating “meaningful social interactions” through videoexperiences.
WHY STORYBOARDING IS IMPORTANT (WITH A STORYBOARD TEMPLATE) A storyboard template is the rough draft of your video before it goes into production. Creating a video storyboard template keeps everyone involved on the same page, and avoids costly re-dos later on down the line. Think of a video storyboard as your video production guide. It’s changed, developed, and referred to every step of the way.______
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_Contact us today_ Get Started WHAT MAKES US DIFFERENT Science, technology, progress: they bring us great boons. But often, the new is complex and unfamiliar – and very difficult to explain. That idea that might change the world can sometimes just draw a blank stare. At IdeaRocket, we excel at absorbing your complex message and bringing it to your audience with animated video that is easy to understand, and a pleasure to behold. How do we do it?STORY
Stories are how we understand ourselves, and how we share common causes. When complexity comes dressed as a narrative, it doesn’t seem quite so intimidating.METAPHOR
Our heads are already filled with behaviors, patterns, relationships. When we pick the right analogy, the new no longer seems unfamiliar.DESIGN
Design isn’t just about creating something beautiful – although you can expect that, too. It’s about finding the most elegant solution to a knotty problem.FILTER BY CATEGORY
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CONSIDERING LIVE ACTION? VISIT OUR LIVE ACTION PORTFOLIO OUR ANIMATED VIDEO PRODUCTION PROCESS Our iterative process has no limits on versions, and keeps you in the mix at every step.DISCOVERY
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We add music and sound effects to help the image land. The video is now ready to deliver! OUR ANIMATION SERVICES ARE TRUSTED BY... HONORS & RECOGNITIONS IdeaRocket is winner of a Telly Award for Branded Content, for the spots it produced for the New York Knicks and Rangers. IdeaRocket is Winner of a Communicator Award of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica. IdeaRocket is winner of AI-AP’s International Motion Art Award for its promotional web video for SCANDIS, a retailer of modern furniture. WHAT OUR CLIENTS SAY "I really enjoyed working with the entire team at IdeaRocket. They’re talented, accommodating and great to work with. Overall a really great experience and I was incredibly happy with their work!"Stephanie Murrin,
Chief Creative OfficerHEALTHED
"IdeaRocket really brought our product's benefits to life with imagination and humor. We are very proud of the results!"Steve Hanley,
CEO and Founder
KNOW BETTER BREAD
"The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us andIdeaRocket."
Susan Rosenberg,
Senior Producer
MADISON SQUARE GARDENCONTACT US:
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