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RESEARCH METHODOLOGY IN BUSINESS Business research can be defined as a systematic and objective process of gathering, recording, and analyzing data to guide business decision-making. Business research encompasses various facets of business in an organization including marketing, finance, human resources, and manufacturing. Three types of business research studies are mainly employed by organizations: market research THE GOOD AND BAD OF WAL-MART'S CULTURE|HUMAN RESOURCE Wal-Mart was the biggest company in the world. With sales at a quarter of a trillion and over 1.3 million employees, it was the biggest retailing success ever. A lot of Wal-Mart's success was attributed to the strong and pervasive culture at the company, which was developed and nurtured by founder Sam Walton. In over four decades of operation, Wal-Mart managed to retain most of the elements of ASSESSING MARKET OPPORTUNITIES Assessing Market Opportunities : Chapter 6. A marketing intelligence system deals with procurement and analysis of data from various internal or external sources on a continuous basis to assess market opportunities and threats, and helps design and implement suitable marketing strategies. Industrial marketing research helps to findpossible
RAYMOND: GIVING A NEW SPIN TO KHADI|MARKETING|CASE STUDY The case ‘Raymond: Giving a New Spin to Khadi’ talks about the efforts of Indian textile major Raymond Ltd. (Raymond) in re-positioning India’s traditional fabric ‘Khadi’ as a new fashionable fabric, as part of its growth strategy. The case starts with a brief look at Raymond’s history and its textile innovations. BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND REFERENCES-Free Resources,Case studies,Book reviews,Articles-Case Studies and Management Resources WOW! MOMO: AN ENTREPRENEURIAL SUCCESS STORY Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. The case “WOW! Momo: An Entrepreneurial Success Story”talks about the journey of Wow! MomoFoods Pvt. Ltd (WOW! Momo), founded by Sagar Daryani (Daryani), from a startup to becoming a niche player in the quick service restaurant (QSR) business in India.The case starts out with abrief history of WOW! THE RISE AND FALL OF LUCKIN COFFEE|BUSINESS STRATEGY|CASE Right from the time it was started in late 2017, China-based Luckin Coffee Inc. (Luckin) had attracted customers and investors alike with its technology-driven coffee business. JOHNSON AND JOHNSON'S HEALTH AND WELLNESS PROGRAM|HUMAN The case discusses the increasing importance given to the health and wellness programme (HWP) by corporates in order to limit the rising health care costs of employees. The case describes in detail the components of HWP, introduced by the pharma major, Johnson and Johnson (J&J). The case provides detailed information about how J&J went about implementing the HWP, the initial hurdles faced and CUSTOMER RELATIONSHIP MANAGEMENT CASE STUDIES Customer Relationship Management Case Studies, Customer Relationship Management Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like Customer Relationship Management Cases, Marketing, Finance, Human Resource Management, Operations, Project MULTI-CULTURAL COMMUNICATION SKILLS Multi-cultural Communication Skills : Overview. Each organization functions according to the culture of the society in which it functions. Culture is the sum total of values, beliefs, behaviors, customs, and attitudes that differentiate one society from another. The elements of culture include values and attitudes, religion,communication
RESEARCH METHODOLOGY IN BUSINESS Business research can be defined as a systematic and objective process of gathering, recording, and analyzing data to guide business decision-making. Business research encompasses various facets of business in an organization including marketing, finance, human resources, and manufacturing. Three types of business research studies are mainly employed by organizations: market research THE GOOD AND BAD OF WAL-MART'S CULTURE|HUMAN RESOURCE Wal-Mart was the biggest company in the world. With sales at a quarter of a trillion and over 1.3 million employees, it was the biggest retailing success ever. A lot of Wal-Mart's success was attributed to the strong and pervasive culture at the company, which was developed and nurtured by founder Sam Walton. In over four decades of operation, Wal-Mart managed to retain most of the elements of ASSESSING MARKET OPPORTUNITIES Assessing Market Opportunities : Chapter 6. A marketing intelligence system deals with procurement and analysis of data from various internal or external sources on a continuous basis to assess market opportunities and threats, and helps design and implement suitable marketing strategies. Industrial marketing research helps to findpossible
RAYMOND: GIVING A NEW SPIN TO KHADI|MARKETING|CASE STUDY The case ‘Raymond: Giving a New Spin to Khadi’ talks about the efforts of Indian textile major Raymond Ltd. (Raymond) in re-positioning India’s traditional fabric ‘Khadi’ as a new fashionable fabric, as part of its growth strategy. The case starts with a brief look at Raymond’s history and its textile innovations. BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND REFERENCES-Free Resources,Case studies,Book reviews,Articles-Case Studies and Management Resources WOW! MOMO: AN ENTREPRENEURIAL SUCCESS STORY Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. The case “WOW! Momo: An Entrepreneurial Success Story”talks about the journey of Wow! MomoFoods Pvt. Ltd (WOW! Momo), founded by Sagar Daryani (Daryani), from a startup to becoming a niche player in the quick service restaurant (QSR) business in India.The case starts out with abrief history of WOW! THE RISE AND FALL OF LUCKIN COFFEE|BUSINESS STRATEGY|CASE Right from the time it was started in late 2017, China-based Luckin Coffee Inc. (Luckin) had attracted customers and investors alike with its technology-driven coffee business. JOHNSON AND JOHNSON'S HEALTH AND WELLNESS PROGRAM|HUMAN The case discusses the increasing importance given to the health and wellness programme (HWP) by corporates in order to limit the rising health care costs of employees. The case describes in detail the components of HWP, introduced by the pharma major, Johnson and Johnson (J&J). The case provides detailed information about how J&J went about implementing the HWP, the initial hurdles faced andBENEVOLENTAI
Abstract Case Intro 1 Case Intro 2 Excerpts Introduction. On April 19, 2018, BenevolentAI (BAI), the largest Artificial Intelligence (AI) company in the private sector in Europe and among the top five privately owned AI companies in the world, raised US$115 million in its latest round of funding from investors. JOHNSON AND JOHNSON'S HEALTH AND WELLNESS PROGRAM|HUMAN The case discusses the increasing importance given to the health and wellness programme (HWP) by corporates in order to limit the rising health care costs of employees. The case describes in detail the components of HWP, introduced by the pharma major, Johnson and Johnson (J&J). The case provides detailed information about how J&J went about implementing the HWP, the initial hurdles faced and HUMAN RESOURCE MANAGEMENT The case examines Marriott International's (Marriott) various innovative HR practices, which earned it the reputation of being 'the best place to work' in the hospitality industry. It describes Marriott's 'Spirit to Serve' culture and the company's HR philosophy which guided its various HR initiatives. The case gives an overview of the best practices employed by the company in the recruitment SEMCO - A 'MAVERICK' ORGANIZATION|HUMAN RESOURCE The case explains the unique culture at Semco, a Brazilian company. It explains how Semco survived and performed well in the turbulent Brazilian economy by making changes in the structure and culture of the company. The case also highlights the values and beliefs that the company holds, the relationship between mangers and employees, and the unconventional paths the organization followed in LEADERSHIP CHALLENGES Transforming an Organization. Transforming an organization requires initiative, cooperation, and a willingness of the employees and managers in the organization to make sacrifices. Though change involves a certain amount of pain, according to John P. Kotter, 4 an organization attempting to change can minimize this pain by establishing a sense A NOTE ON CONSUMER SPENDING PATTERNS IN INDIA|BUSINESS REPORTS Consumer spending can be categorized into regular spends and lifestyle spends. Regular spending includes the basic necessities of life, while lifestyle spending includes spending on a computer, internet, car, cell phone, etc. Analysis of consumer spending in the past 10 years reveals that the average consumer has been spending on an increasing number of different goods. BAI - KEN MULVANY, BRENT GUTEKUNST, MICHAEL BRENNAN, AND Abstract Case Intro 1 Case Intro 2 Excerpts Company Background. BAI was founded by Ken Mulvany (Mulvany), Brent Gutekunst (Gutekunst),Michael Brennan
FLIXMOBILITY GMBH
Abstract Case Intro 1 Case Intro 2 Excerpts Excerpts Innovative Business Model. Unlike traditional transport companies, FlixMobility did not own a fleet of buses. It just managed technology, marketing, communications, sales, IT, ticketing, quality management, customer service, and network planning. HILTON HOTELS: HR PRACTICES|HUMAN RESOURCE AND Hilton was able to differentiate itself from other global hotels because of its unique employee centric HR practices like their recruitment, on boarding, and training processes. The leadership at Hilton believed in attracting, hiring, and retaining employees. This made business sense because these employees would service their guestsbetter.
ATOM BANK - INNOVATIVE SERVICES FOR NEXT-GENERATION RETAIL Abstract Case Intro 1 Case Intro 2 Excerpts Excerpts Product Offerings for the New-Age Customer. Initially, in April 2016, Atom Bank started offering a one-year fixed saver account to millennials (between 18 and35 years old).
CUSTOMER RELATIONSHIP MANAGEMENT CASE STUDIES Customer Relationship Management Case Studies, Customer Relationship Management Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like Customer Relationship Management Cases, Marketing, Finance, Human Resource Management, Operations, Project MULTI-CULTURAL COMMUNICATION SKILLS Each organization functions according to the culture of the society in which it functions. Culture is the sum total of values, beliefs, behaviors, customs, and attitudes that differentiate one society from another. The elements of culture include values and attitudes, religion, communication, language, and society. All these elements interact with each other and cause an impact on the RESEARCH METHODOLOGY IN BUSINESS Business research can be defined as a systematic and objective process of gathering, recording, and analyzing data to guide business decision-making. Business research encompasses various facets of business in an organization including marketing, finance, human resources, and manufacturing. Three types of business research studies are mainly employed by organizations: market research ASSESSING MARKET OPPORTUNITIES In this chapter we discussed various aspects of buyer-seller relationships, starting with the uncertainty situations faced by the buyer, that is, need uncertainty, market uncertainty, and transactional uncertainty. The buyer-seller relationship evolves across five stages: pre-relationship stage, exploratory stage, development stage, stable stage, and final stage. THE GOOD AND BAD OF WAL-MART'S CULTURE|HUMAN RESOURCE Wal-Mart was the biggest company in the world. With sales at a quarter of a trillion and over 1.3 million employees, it was the biggest retailing success ever. A lot of Wal-Mart's success was attributed to the strong and pervasive culture at the company, which was developed and nurtured by founder Sam Walton. In over four decades of operation, Wal-Mart managed to retain most of the elements of RAYMOND: GIVING A NEW SPIN TO KHADI|MARKETING|CASE STUDY The case ‘Raymond: Giving a New Spin to Khadi’ talks about the efforts of Indian textile major Raymond Ltd. (Raymond) in re-positioning India’s traditional fabric ‘Khadi’ as a JOHNSON AND JOHNSON'S HEALTH AND WELLNESS PROGRAM|HUMAN The case discusses the increasing importance given to the health and wellness programme (HWP) by corporates in order to limit the rising health care costs of employees. The case describes in detail the components of HWP, introduced by the pharma major, Johnson and Johnson (J&J). The case provides detailed information about how J&J went about implementing the HWP, the initial hurdles faced and BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND REFERENCES-Free Resources,Case studies,Book reviews,Articles-Case Studies and Management Resources WOW! MOMO: AN ENTREPRENEURIAL SUCCESS STORY Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. The case “WOW! Momo: An Entrepreneurial Success Story”talks about the journey of Wow! MomoFoods Pvt. Ltd (WOW! Momo), founded by Sagar Daryani (Daryani), from a startup to becoming a niche player in the quick service restaurant (QSR) business in India.The case starts out with abrief history of WOW! THE RISE AND FALL OF LUCKIN COFFEE|BUSINESS STRATEGY|CASE Right from the time it was started in late 2017, China-based Luckin Coffee Inc. (Luckin) had attracted customers and investors alike with its technology-driven coffee business. CUSTOMER RELATIONSHIP MANAGEMENT CASE STUDIES Customer Relationship Management Case Studies, Customer Relationship Management Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like Customer Relationship Management Cases, Marketing, Finance, Human Resource Management, Operations, Project MULTI-CULTURAL COMMUNICATION SKILLS Each organization functions according to the culture of the society in which it functions. Culture is the sum total of values, beliefs, behaviors, customs, and attitudes that differentiate one society from another. The elements of culture include values and attitudes, religion, communication, language, and society. All these elements interact with each other and cause an impact on the RESEARCH METHODOLOGY IN BUSINESS Business research can be defined as a systematic and objective process of gathering, recording, and analyzing data to guide business decision-making. Business research encompasses various facets of business in an organization including marketing, finance, human resources, and manufacturing. Three types of business research studies are mainly employed by organizations: market research ASSESSING MARKET OPPORTUNITIES In this chapter we discussed various aspects of buyer-seller relationships, starting with the uncertainty situations faced by the buyer, that is, need uncertainty, market uncertainty, and transactional uncertainty. The buyer-seller relationship evolves across five stages: pre-relationship stage, exploratory stage, development stage, stable stage, and final stage. THE GOOD AND BAD OF WAL-MART'S CULTURE|HUMAN RESOURCE Wal-Mart was the biggest company in the world. With sales at a quarter of a trillion and over 1.3 million employees, it was the biggest retailing success ever. A lot of Wal-Mart's success was attributed to the strong and pervasive culture at the company, which was developed and nurtured by founder Sam Walton. In over four decades of operation, Wal-Mart managed to retain most of the elements of RAYMOND: GIVING A NEW SPIN TO KHADI|MARKETING|CASE STUDY The case ‘Raymond: Giving a New Spin to Khadi’ talks about the efforts of Indian textile major Raymond Ltd. (Raymond) in re-positioning India’s traditional fabric ‘Khadi’ as a JOHNSON AND JOHNSON'S HEALTH AND WELLNESS PROGRAM|HUMAN The case discusses the increasing importance given to the health and wellness programme (HWP) by corporates in order to limit the rising health care costs of employees. The case describes in detail the components of HWP, introduced by the pharma major, Johnson and Johnson (J&J). The case provides detailed information about how J&J went about implementing the HWP, the initial hurdles faced and BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND REFERENCES-Free Resources,Case studies,Book reviews,Articles-Case Studies and Management Resources WOW! MOMO: AN ENTREPRENEURIAL SUCCESS STORY Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. The case “WOW! Momo: An Entrepreneurial Success Story”talks about the journey of Wow! MomoFoods Pvt. Ltd (WOW! Momo), founded by Sagar Daryani (Daryani), from a startup to becoming a niche player in the quick service restaurant (QSR) business in India.The case starts out with abrief history of WOW! THE RISE AND FALL OF LUCKIN COFFEE|BUSINESS STRATEGY|CASE Right from the time it was started in late 2017, China-based Luckin Coffee Inc. (Luckin) had attracted customers and investors alike with its technology-driven coffee business. LEADERSHIP CHALLENGES Managing change in an organization is a herculean task as it involves changing the organizational culture. The article explains the factors that inhibit change in organizations and how to manage change HOME DEPOT'S RETREAT FROM CHINA|BUSINESS STRATEGY|CASE The case discusses the entry of the US-based home improvement retailer Home Depot into China and its subsequent exit from the country. Home Depot entered China in 2002 by opening a sourcing office in the country. After studying the market, it decided to acquire the big-box stores of the fourth largest home improvement retailer in China, HomeWay, in 2006
TRAINING AND DEVELOPMENT AT GODREJ|HUMAN RESOURCE The case explains the training and development initiatives of the Godrej group since the late 1990s. In the late 1990s, the Godrej group initiated various training and development programs such as the TQM workshops, 'Parivartan', EVA training, GALLOP, Spark, e-Gyan, English language training, and BPO training. The case explains each of these programs in detail and the benefits that the group HILTON HOTELS: HR PRACTICES|HUMAN RESOURCE AND Hilton Worldwide Holdings Inc. (Hilton), a world class hotel operating out of 113 countries and territories as of 2018, had a portfolio of 16 world class brands consisting of 5,000 properties.BENEVOLENTAI
Abstract Case Intro 1 Case Intro 2 Excerpts Introduction. On April 19, 2018, BenevolentAI (BAI), the largest Artificial Intelligence (AI) company in the private sector in Europe and among the top five privately owned AI companies in the world, raised US$115 million in its latest round of funding from investors.FLIXMOBILITY GMBH
Abstract Case Intro 1 Case Intro 2 Excerpts Excerpts Innovative Business Model. Unlike traditional transport companies, FlixMobility did not own a fleet of buses. It just managed technology, marketing, communications, sales, IT, ticketing, quality management, customer service, and network planning. STARBUCKS INNOVATION AND GROWTH STRATEGY UNDER HOWARD SCHULTZ Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. Starbucks is considered a success story of a global brand turning around its business by returning to its roots and reconnecting with its customers through business model innovation. ATOM BANK - INNOVATIVE CREATION OF PRODUCTS AND SERVICES Abstract Case Intro 1 Case Intro 2 Excerpts Introduction. In October 2018, United Kingdom (UK) based mobile banking player Atom Bank plc. (Atom Bank) was recognized by (KPMG) as one of the world's most innovative companies in financial technology for the fourth consecutive year for its creation of products and services that had disrupted the existing processes and products dominating the BAI - KEN MULVANY, BRENT GUTEKUNST, MICHAEL BRENNAN, AND Abstract Case Intro 1 Case Intro 2 Excerpts Company Background. BAI was founded by Ken Mulvany (Mulvany), Brent Gutekunst (Gutekunst),Michael Brennan
ATOM BANK - INNOVATIVE SERVICES FOR NEXT-GENERATION RETAIL Abstract Case Intro 1 Case Intro 2 Excerpts Excerpts Product Offerings for the New-Age Customer. Initially, in April 2016, Atom Bank started offering a one-year fixed saver account to millennials (between 18 and35 years old).
CUSTOMER RELATIONSHIP MANAGEMENT CASE STUDIES Customer Relationship Management Case Studies, Customer Relationship Management Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like Customer Relationship Management Cases, Marketing, Finance, Human Resource Management, Operations, Project THE GOOD AND BAD OF WAL-MART'S CULTURE|HUMAN RESOURCE Wal-Mart was the biggest company in the world. With sales at a quarter of a trillion and over 1.3 million employees, it was the biggest retailing success ever. A lot of Wal-Mart's success was attributed to the strong and pervasive culture at the company, which was developed and nurtured by founder Sam Walton. In over four decades of operation, Wal-Mart managed to retain most of the elements of ASSESSING MARKET OPPORTUNITIES Assessing Market Opportunities : Chapter 6. A marketing intelligence system deals with procurement and analysis of data from various internal or external sources on a continuous basis to assess market opportunities and threats, and helps design and implement suitable marketing strategies. Industrial marketing research helps to findpossible
BANCASSURANCE
Abstract. The case examines the various forces driving the integration of financial services and the increasing scope of banking services. It discusses the various options available before banks for increasing their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines thedifficulties
RAYMOND: GIVING A NEW SPIN TO KHADI|MARKETING|CASE STUDY The case ‘Raymond: Giving a New Spin to Khadi’ talks about the efforts of Indian textile major Raymond Ltd. (Raymond) in re-positioning India’s traditional fabric ‘Khadi’ as a new fashionable fabric, as part of its growth strategy. The case starts with a brief look at Raymond’s history and its textile innovations. JOHNSON AND JOHNSON'S HEALTH AND WELLNESS PROGRAM|HUMAN The case discusses the increasing importance given to the health and wellness programme (HWP) by corporates in order to limit the rising health care costs of employees. The case describes in detail the components of HWP, introduced by the pharma major, Johnson and Johnson (J&J). The case provides detailed information about how J&J went about implementing the HWP, the initial hurdles faced and BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND REFERENCES-Free Resources,Case studies,Book reviews,Articles-Case Studies and Management Resources COCA-COLA - BUSINESS INTELLIGENCE, DATA ANALYTICS AND Business Intelligence (BI) BI consisted of all the processes and methods of collecting, storing, and analyzing data from business operations to provide a complete view of the business. BI also comprised the strategies and technologies used by enterprises for the data analysis of business information. BI technologies providedhistorical, current
WOW! MOMO: AN ENTREPRENEURIAL SUCCESS STORY Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. The case “WOW! Momo: An Entrepreneurial Success Story”talks about the journey of Wow! MomoFoods Pvt. Ltd (WOW! Momo), founded by Sagar Daryani (Daryani), from a startup to becoming a niche player in the quick service restaurant (QSR) business in India.The case starts out with abrief history of WOW! BEYOND RESUMES: MARRIOTT USING GAMIFICATION TO RECRUIT TOPSEE MORE ONICMRINDIA.ORG
CUSTOMER RELATIONSHIP MANAGEMENT CASE STUDIES Customer Relationship Management Case Studies, Customer Relationship Management Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like Customer Relationship Management Cases, Marketing, Finance, Human Resource Management, Operations, Project THE GOOD AND BAD OF WAL-MART'S CULTURE|HUMAN RESOURCE Wal-Mart was the biggest company in the world. With sales at a quarter of a trillion and over 1.3 million employees, it was the biggest retailing success ever. A lot of Wal-Mart's success was attributed to the strong and pervasive culture at the company, which was developed and nurtured by founder Sam Walton. In over four decades of operation, Wal-Mart managed to retain most of the elements of ASSESSING MARKET OPPORTUNITIES Assessing Market Opportunities : Chapter 6. A marketing intelligence system deals with procurement and analysis of data from various internal or external sources on a continuous basis to assess market opportunities and threats, and helps design and implement suitable marketing strategies. Industrial marketing research helps to findpossible
BANCASSURANCE
Abstract. The case examines the various forces driving the integration of financial services and the increasing scope of banking services. It discusses the various options available before banks for increasing their range of services. The case throws light on the numerous advantages of bancassurance for banks and also examines thedifficulties
RAYMOND: GIVING A NEW SPIN TO KHADI|MARKETING|CASE STUDY The case ‘Raymond: Giving a New Spin to Khadi’ talks about the efforts of Indian textile major Raymond Ltd. (Raymond) in re-positioning India’s traditional fabric ‘Khadi’ as a new fashionable fabric, as part of its growth strategy. The case starts with a brief look at Raymond’s history and its textile innovations. JOHNSON AND JOHNSON'S HEALTH AND WELLNESS PROGRAM|HUMAN The case discusses the increasing importance given to the health and wellness programme (HWP) by corporates in order to limit the rising health care costs of employees. The case describes in detail the components of HWP, introduced by the pharma major, Johnson and Johnson (J&J). The case provides detailed information about how J&J went about implementing the HWP, the initial hurdles faced and BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND BATA INDIA'S HR PROBLEMS|ADDITIONAL READINGS AND REFERENCES-Free Resources,Case studies,Book reviews,Articles-Case Studies and Management Resources COCA-COLA - BUSINESS INTELLIGENCE, DATA ANALYTICS AND Business Intelligence (BI) BI consisted of all the processes and methods of collecting, storing, and analyzing data from business operations to provide a complete view of the business. BI also comprised the strategies and technologies used by enterprises for the data analysis of business information. BI technologies providedhistorical, current
WOW! MOMO: AN ENTREPRENEURIAL SUCCESS STORY Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. The case “WOW! Momo: An Entrepreneurial Success Story”talks about the journey of Wow! MomoFoods Pvt. Ltd (WOW! Momo), founded by Sagar Daryani (Daryani), from a startup to becoming a niche player in the quick service restaurant (QSR) business in India.The case starts out with abrief history of WOW! BEYOND RESUMES: MARRIOTT USING GAMIFICATION TO RECRUIT TOPSEE MORE ONICMRINDIA.ORG
INTERNATIONAL BUSINESS CASE STUDIES International Business Case Studies, International Business Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like International Business Cases, Marketing, Finance, Human Resource Management, Operations, Project Management, Business Ethics, Business strategyMARKET ANALYSIS
Market and demand analysis are carried out by the project manager in the process of evaluating a project idea. There are six steps in the market and demand analysis: situational analysis and objectives specification, collection of data, market survey, market description, demand forecasting and market planning. The market and demand analysis helps the project manager to understand how the firm MARKETING MIX CASE STUDIES Marketing Mix Case Studies, Marketing Mix Case Study, ICMR develops Case Studies, Micro Case Studies, Latest Case Studies, Best Selling Case Studies, Short Case Studies, business research reports, courseware - in subjects like Marketing Mix Cases, Marketing, Finance, Human Resource Management, Operations, Project Management, Business Ethics, Business strategy, Corporate governance,SWIGGY'S STRATEGY
Abstract Case Intro 1 Case Intro 2 Excerpts Abstract. This case discusses the various initiatives taken by Swiggy to maintain business continuity amidst the COVID-19 pandemic. Due to the outbreak of COVID-19 in India, Swiggy’s business suffered with restaurants being shut and customers showing reluctance to order from restaurants fearing the spread of the virus through food.BENEVOLENTAI
Abstract Case Intro 1 Case Intro 2 Excerpts Introduction. On April 19, 2018, BenevolentAI (BAI), the largest Artificial Intelligence (AI) company in the private sector in Europe and among the top five privately owned AI companies in the world, raised US$115 million in its latest round of funding from investors. BAI - KEN MULVANY, BRENT GUTEKUNST, MICHAEL BRENNAN, AND Abstract Case Intro 1 Case Intro 2 Excerpts Company Background. BAI was founded by Ken Mulvany (Mulvany), Brent Gutekunst (Gutekunst),Michael Brennan
ATOM BANK - INNOVATIVE CREATION OF PRODUCTS AND SERVICES Abstract Case Intro 1 Case Intro 2 Excerpts Introduction. In October 2018, United Kingdom (UK) based mobile banking player Atom Bank plc. (Atom Bank) was recognized by (KPMG) as one of the world's most innovative companies in financial technology for the fourth consecutive year for its creation of products and services that had disrupted the existing processes and products dominating the BATTLE BETWEEN VEDANTA ALUMINIUM REFINERY AND DONGRIA Abstract Case Intro 1 Case Intro 2 Excerpts Introduction. On July 30, 2014, a public hearing meeting conducted by the Odisha State Pollution Control Board (OSPCB) in Lanjigarh , Odisha , on expanding the capacity of Sesa Sterlite Limited (Sesa Sterlite), global diversified resources major and associate company of UK-based metals and mining major, Vedanta Resources plc (Vedanta Resources), from OYO ROOMS - BUSINESS EXPANSION IN INTERNATIONAL MARKETS Abstract Case Intro 1 Case Intro 2 Excerpts Introduction. In September 2018, hospitality company OYO Rooms (OYO), based in Gurugram (Haryana, India), announced that it had raised US$1 billion in a fresh round of funding to grow its business in China and expand into other international markets. CHARGES AGAINST VAL, THE INVESTIGATION AND VAL'S RESPONSE Abstract Case Intro 1 Case Intro 2 Excerpts Excerpts Charges Against VAL. Since 2004, VAL had attracted strong opposition from the 8,000 Dongria Kondh tribes. The Kondhs, living in the forests, believed that the mountain range was sacred and that their god, Niyam Raja, providedthem with
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Business Cases
INDIAMART BECOMES FIRST B2B MARKETPLACE IN INDIA TO REGISTER 10CRORE USERS
_Source: Business Standard, February 27, 2020_ Leading B2B marketplace IndiaMART has seen a 10-fold increase in its user base over the past six years to achieve 10 crore registered users on the platform. Nearly 36 per cent of the traffic on IndiaMART comes from metro cities and the remaining 64 per cent from tier one, tier two and smaller towns.OUR CASE
The case bIndiaMART b The Evolving B2B Marketplaceb talks about the growth of IndiaMART InterMESH Ltd. (IndiaMART) in the Indian B2B marketplace and the solutions provided by it for the buyers and sellers on its platform. Initially, IndiaMART catered to the needs of the exporters by listing them on its website and creating websites for them. Gradually with the changing economic conditions, IndiaMART gravitated toward the domestic SMEs (Small and Medium Enterprises). To know more read our case: General Motors' Exit from India b A Wise Move? bIndiaMART-The Evolving B2B Marketplaceb GENERAL MOTORS TO EXIT AUSTRALIA, NEW ZEALAND IN $1.1 BILLIONOVERHAUL
_Source: Livemint, February 17, 2020_ General Motors Co. said it will leave Australia, New Zealand and Thailand by year-end as it continues to exit poor-performing markets and focus its resources on new technologies like self-driving cars and electric vehicles. The largest US automaker said it will take $1.1 billion in charges mostly in the first quarter, of which $300 million is cash, to cover the costs of leaving those markets. The company will retire the Australian Holden brand, withdraw the Chevrolet brand from Thailand and sell its Rayong plant there to Chinabs Great Wall Motor Co., GM said in a statement.OUR CASE
The cases bGeneral Motorsb Exit from India b A Wise Move?b and bGeneral Motors' Exit from Europeb talk about the circumstances that forced GM to exit auto markets. GM failed to create a space for itself in the highly competitive Indian auto market that was considered the fastest growing market in the world. GM was also facing tough times since 2000 in Europe with the failure of the Chevrolet and Opel brands. Added to that, the changing European market conditions and excess and idle production capacities forced GM to consider the strategy of divestment from Europe. To Know more, read our cases: General Motors' Exit from Europe ZOMATO ACQUIRES UBER EATS IN ALL-STOCK TRANSACTION _Source: The Hindu BusinessLine, January 21, 2020_ Food delivery platform Zomato has acquired Uberbs food delivery business -- UberEats -- in India in an all-stock transaction. With this, Uber Eats will discontinue operations in India. It will direct restaurants, delivery partners, and users of the UberEats apps to the Zomato platform, effective from 7 am on Tuesday. However, the deal gives Uber 9.99 per cent ownership in Zomato.OUR CASE
Zomato had to face hard-hitting competition from Swiggy, Foodpanda and Uber Eats. Every firm tried its level best to increase their market share either by giving deep discounts or providing varied offers. In the year 2017, Zomato launched a subscription-based program called Zomato Treats and a premium membership program called Zomato Gold. To know about Zomatobs strategies to tackle threat from the heavily funded rival Swiggy and other players, read our case: bZomato: Can it win the Battle for Leadership in Indiabs FoodTech Market?b
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