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setting standards.
ABOUT US – IAB EUROPE about us – IAB Europe. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industryVENDORS LIST
X IAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. With your consent, we will use those means to collect data on your visits for aggregated statistics to measure content performance and improve our service.TCF FOR VENDORS
TCF v2.0 Registration. All vendors can register to participate in TCF v2.0 at our updated vendor registration site here. Registration fee of €1500. Existing vendors can update their details to include TCF v2.0 using their vendor login here. The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions and CMP LIST – IAB EUROPE CMP List. All CMPs on the list have passed the compliance checks required by IAB Europe’s CMP Compliance Programme. CMPs that are not on this list are either not registered with the TCF, or not compliant. This list is updated on a daily basis. TCF v2.0 CMP Service. Show 1025 50 100 entries.
TCF – TRANSPARENCY & CONSENT FRAMEWORK – IAB EUROPE The EU General Data Protection Regulation (GDPR), which came into force on 25 May 2018, revolutionised the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for businesses to achieve lawful processing of personal information. TCF V2.0 – IAB EUROPE IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. The TCF Steering Group (SG) was tasked with drafting the new TCF Policy and IAB Tech Lab managed the technicalspecifications.
IAB EUROPE TRANSPARENCY & CONSENT FRAMEWORK POLICIES IAB Europe Transparency & Consent Framework Policies. This document lays out the Policies applicable to participants in the IAB Europe. Transparency & Consent Framework v2.0. Participants may include publishers, advertisers, vendors, and/or CMPs. Each category of participant has specific obligations and requirements which areincluded in these
IAB PORTUGAL
IAB Portugal is one of the youngest “IAB Nationals”, having just been founded over the past year. Despite its youth, it already represents over 95% of the online advertising market in the Country and gathers the largest media groups and online publishers, along with most major media buyers and the main technology players in Portugal.INAMA (IAB CROATIA)
INAMA is the official representative of IAB Europe in Croatia. INAMA’s mission is to help development of the interactive marketing communication market in Croatia. INAMA is a non-profit, non-government organization dedicated to interactive marketing and founded with the objective of helping the development of interactive marketing IAB EUROPE – IAB EUROPE IS THE EUROPEAN-LEVEL ASSOCIATIONKNOWLEDGE HUBABOUT USOUR FOCUSTRANSPARENCY CONSENT FRAMEWORKEVENTSMEMBERSHIP Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights onsetting standards.
ABOUT US – IAB EUROPE about us – IAB Europe. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industryVENDORS LIST
X IAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. With your consent, we will use those means to collect data on your visits for aggregated statistics to measure content performance and improve our service.TCF FOR VENDORS
TCF v2.0 Registration. All vendors can register to participate in TCF v2.0 at our updated vendor registration site here. Registration fee of €1500. Existing vendors can update their details to include TCF v2.0 using their vendor login here. The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions and CMP LIST – IAB EUROPE CMP List. All CMPs on the list have passed the compliance checks required by IAB Europe’s CMP Compliance Programme. CMPs that are not on this list are either not registered with the TCF, or not compliant. This list is updated on a daily basis. TCF v2.0 CMP Service. Show 1025 50 100 entries.
TCF – TRANSPARENCY & CONSENT FRAMEWORK – IAB EUROPE The EU General Data Protection Regulation (GDPR), which came into force on 25 May 2018, revolutionised the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for businesses to achieve lawful processing of personal information. TCF V2.0 – IAB EUROPE IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. The TCF Steering Group (SG) was tasked with drafting the new TCF Policy and IAB Tech Lab managed the technicalspecifications.
INTERACT – IAB EUROPE Register to secure your space below. IAB Europe’s flagship event is back and online in 2021! We will be hosting a free-to-attend virtual conference spread across three afternoons. Each day, within 2.5 hours, we will deep dive into the pillars of IAB Europe’s focus. Within each pillar session, industry experts will discuss the latest market A BUYER’S GUIDE TO CREATOR MARKETING In May 2021, IAB Europe in collaboration with TikTok released a Buyer’s Guide to Creator Marketing. For those of you that don’t know, TikTok is a platform where AWARDS – IAB EUROPE The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. All European campaigns that have been entered into a digital award in a national or international award competition are invited to participate. The IAB Europe Research Awards recognise and showcase great European digital research projects andthe
CMP LIST – IAB EUROPE CMP List. All CMPs on the list have passed the compliance checks required by IAB Europe’s CMP Compliance Programme. CMPs that are not on this list are either not registered with the TCF, or not compliant. This list is updated on a daily basis. TCF v2.0 CMP Service. Show 1025 50 100 entries.
IAB RESEARCH
The study was commissioned by IAB Europe and conducted by an independent, third-party research agency, Savanta, in December 2020. The study used a 10-minute online survey of internet users over the age of 18, with the distribution of gender, age, region and socio-economic group weighted to the population of each country. EVENTS FOR 11/09/2019 Programmatic Trading Committee; Policy Committee; Brand Advertising Committee; Research Committee; Education & Training Committee; Legal Committee; Digital Leaders’ Council LATEST RESEARCH SHOWS EU CITIZENS UNDERSTAND AND Latest Research Shows EU Citizens Understand and Appreciate the Ad-Supported Internet. 75% of Europeans surveyed would choose today’s experience of the internet over an internet without targeted ads, where they would need to pay to access most sites and apps. Brussels, Belgium, 23 April 2021 – Amid critical EU policy discussions about the IAB POLAND MEMBER BLUERANK REPORT: HOW TO PREPARE FOR A IAB Poland member Bluerank invited partners from Dall Int.– the alliance of top-notch digital agencies across Europe to contribute andpresent their local
THE IAB EUROPE TRANSPARENCY & CONSENT FRAMEWORK The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements under the General Data Protection Regulation. It has been developed by IAB Europe in collaboration with organisations and professionals inthe
INDUSTRY EVENT
Programmatic Trading Committee; Policy Committee; Brand Advertising Committee; Research Committee; Education & Training Committee; Legal Committee; Digital Leaders’ Council IAB EUROPE – IAB EUROPE IS THE EUROPEAN-LEVEL ASSOCIATIONKNOWLEDGE HUBABOUT USOUR FOCUSTRANSPARENCY CONSENT FRAMEWORKEVENTSMEMBERSHIP Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights onsetting standards.
ABOUT US – IAB EUROPE about us – IAB Europe. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industryVENDORS LIST
X IAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. With your consent, we will use those means to collect data on your visits for aggregated statistics to measure content performance and improve our service.TCF FOR VENDORS
TCF v2.0 Registration. All vendors can register to participate in TCF v2.0 at our updated vendor registration site here. Registration fee of €1500. Existing vendors can update their details to include TCF v2.0 using their vendor login here. The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions and CMP LIST – IAB EUROPE CMP List. All CMPs on the list have passed the compliance checks required by IAB Europe’s CMP Compliance Programme. CMPs that are not on this list are either not registered with the TCF, or not compliant. This list is updated on a daily basis. TCF v2.0 CMP Service. Show 1025 50 100 entries.
TCF – TRANSPARENCY & CONSENT FRAMEWORK – IAB EUROPE The EU General Data Protection Regulation (GDPR), which came into force on 25 May 2018, revolutionised the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for businesses to achieve lawful processing of personal information. TCF V2.0 – IAB EUROPE IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. The TCF Steering Group (SG) was tasked with drafting the new TCF Policy and IAB Tech Lab managed the technicalspecifications.
IAB EUROPE TRANSPARENCY & CONSENT FRAMEWORK POLICIES IAB Europe Transparency & Consent Framework Policies. This document lays out the Policies applicable to participants in the IAB Europe. Transparency & Consent Framework v2.0. Participants may include publishers, advertisers, vendors, and/or CMPs. Each category of participant has specific obligations and requirements which areincluded in these
IAB PORTUGAL
IAB Portugal is one of the youngest “IAB Nationals”, having just been founded over the past year. Despite its youth, it already represents over 95% of the online advertising market in the Country and gathers the largest media groups and online publishers, along with most major media buyers and the main technology players in Portugal.INAMA (IAB CROATIA)
INAMA is the official representative of IAB Europe in Croatia. INAMA’s mission is to help development of the interactive marketing communication market in Croatia. INAMA is a non-profit, non-government organization dedicated to interactive marketing and founded with the objective of helping the development of interactive marketing IAB EUROPE – IAB EUROPE IS THE EUROPEAN-LEVEL ASSOCIATIONKNOWLEDGE HUBABOUT USOUR FOCUSTRANSPARENCY CONSENT FRAMEWORKEVENTSMEMBERSHIP Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights onsetting standards.
ABOUT US – IAB EUROPE about us – IAB Europe. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industryVENDORS LIST
X IAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. With your consent, we will use those means to collect data on your visits for aggregated statistics to measure content performance and improve our service.TCF FOR VENDORS
TCF v2.0 Registration. All vendors can register to participate in TCF v2.0 at our updated vendor registration site here. Registration fee of €1500. Existing vendors can update their details to include TCF v2.0 using their vendor login here. The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions and CMP LIST – IAB EUROPE CMP List. All CMPs on the list have passed the compliance checks required by IAB Europe’s CMP Compliance Programme. CMPs that are not on this list are either not registered with the TCF, or not compliant. This list is updated on a daily basis. TCF v2.0 CMP Service. Show 1025 50 100 entries.
TCF – TRANSPARENCY & CONSENT FRAMEWORK – IAB EUROPE The EU General Data Protection Regulation (GDPR), which came into force on 25 May 2018, revolutionised the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for businesses to achieve lawful processing of personal information. TCF V2.0 – IAB EUROPE IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. The TCF Steering Group (SG) was tasked with drafting the new TCF Policy and IAB Tech Lab managed the technicalspecifications.
IAB EUROPE TRANSPARENCY & CONSENT FRAMEWORK POLICIES IAB Europe Transparency & Consent Framework Policies. This document lays out the Policies applicable to participants in the IAB Europe. Transparency & Consent Framework v2.0. Participants may include publishers, advertisers, vendors, and/or CMPs. Each category of participant has specific obligations and requirements which areincluded in these
IAB PORTUGAL
IAB Portugal is one of the youngest “IAB Nationals”, having just been founded over the past year. Despite its youth, it already represents over 95% of the online advertising market in the Country and gathers the largest media groups and online publishers, along with most major media buyers and the main technology players in Portugal.INAMA (IAB CROATIA)
INAMA is the official representative of IAB Europe in Croatia. INAMA’s mission is to help development of the interactive marketing communication market in Croatia. INAMA is a non-profit, non-government organization dedicated to interactive marketing and founded with the objective of helping the development of interactive marketing INTERACT – IAB EUROPE Register to secure your space below. IAB Europe’s flagship event is back and online in 2021! We will be hosting a free-to-attend virtual conference spread across three afternoons. Each day, within 2.5 hours, we will deep dive into the pillars of IAB Europe’s focus. Within each pillar session, industry experts will discuss the latest market AWARDS – IAB EUROPE The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe. All European campaigns that have been entered into a digital award in a national or international award competition are invited to participate. The IAB Europe Research Awards recognise and showcase great European digital research projects andthe
CMP LIST – IAB EUROPE CMP List. All CMPs on the list have passed the compliance checks required by IAB Europe’s CMP Compliance Programme. CMPs that are not on this list are either not registered with the TCF, or not compliant. This list is updated on a daily basis. TCF v2.0 CMP Service. Show 1025 50 100 entries.
IAB RESEARCH
The study was commissioned by IAB Europe and conducted by an independent, third-party research agency, Savanta, in December 2020. The study used a 10-minute online survey of internet users over the age of 18, with the distribution of gender, age, region and socio-economic group weighted to the population of each country.CREATOR MARKETING
Programmatic Trading Committee; Policy Committee; Brand Advertising Committee; Research Committee; Education & Training Committee; Legal Committee; Digital Leaders’ CouncilTCF FOR CMPS
The IAB Europe CMP Validator (Validator) was developed by IAB Europe to test that the technical operation of a CMP is compliant with the TCF Technical Specification and compliant with Policy. All CMPs who register with the TCF are required to take and pass the Validator test before they can be issued with a CMP ID that allows them to set a TCF IAB EUROPE RELEASES NEW PROGRAMMATIC ADVERTISING RESEARCH Programmatic Advertising Revenue grew by 23% in 2019 to €23bn. Attitudes to Programmatic Study 2020 Reveals ‘Better Use of Data’ Was The Number One Driver For THE IAB EUROPE TRANSPARENCY & CONSENT FRAMEWORK The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers meet the transparency and user choice requirements under the General Data Protection Regulation. It has been developed by IAB Europe in collaboration with organisations and professionals inthe
EVENTS FOR 11/09/2019 Programmatic Trading Committee; Policy Committee; Brand Advertising Committee; Research Committee; Education & Training Committee; Legal Committee; Digital Leaders’ Council IAB EUROPE, TCF AND NOYB’S WAR ON COOKIE BANNERS This week’s guest editor for the IAB Europe blog is IAB Europe’s Legal Director, Filip Sedefov. At IAB Europe, Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework(TCF).
TCF FOR VENDORS
TCF v2.0 Registration. All vendors can register to participate in TCF v2.0 at our updated vendor registration site here. Registration fee of €1500. Existing vendors can update their details to include TCF v2.0 using their vendor login here. The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions andVENDORS LIST
X IAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. With your consent, we will use those means to collect data on your visits for aggregated statistics to measure content performance and improve our service. TCF – TRANSPARENCY & CONSENT FRAMEWORK – IAB EUROPE The EU General Data Protection Regulation (GDPR), which came into force on 25 May 2018, revolutionised the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for businesses to achieve lawful processing of personal information. VIRTUAL PROGRAMMATIC DAY Virtual Programmatic Day – H1 2021. Thursday 6th May | 12:00 CET – Register here to secure your space! The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmaticIAB NETHERLANDS
IAB EUROPE GUIDE TO THE POST THIRD-PARTY COOKIE ERA IAB Europe Guide to the Post Third-Party Cookie Era. This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem. It provides background to the current use ofcookies in
IAB PORTUGAL
IAB Portugal is one of the youngest “IAB Nationals”, having just been founded over the past year. Despite its youth, it already represents over 95% of the online advertising market in the Country and gathers the largest media groups and online publishers, along with most major media buyers and the main technology players in Portugal. IAB POLAND – IAB EUROPE Interactive Advertising Bureau Poland (IAB Poland) is a Polish advertising industry organization that unites and represents entities of the interactive industry.IAB Poland members include more than 200 companies, including the biggest web portals, global media groups, interactive agencies, media houses and technology providers.INAMA (IAB CROATIA)
Mission INAMA is the official representative of IAB Europe in Croatia. INAMA’s mission is to help development of the interactive marketing communication market in Croatia. INAMA is a non-profit, non-government organization dedicated to interactive marketing and founded with the objective of helping the development of interactive marketing communication in Croatia by LEGITIMATE INTEREST AND CONSENT In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how the Global Vendor & CMP List (List) could best serve them. Concluding that the primary value of the List is for companies, irrespective of their controller or processor status, to provide transparency into a legal ground for processing personal data and obtain consent inTCF FOR VENDORS
TCF v2.0 Registration. All vendors can register to participate in TCF v2.0 at our updated vendor registration site here. Registration fee of €1500. Existing vendors can update their details to include TCF v2.0 using their vendor login here. The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions andVENDORS LIST
X IAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. With your consent, we will use those means to collect data on your visits for aggregated statistics to measure content performance and improve our service. TCF – TRANSPARENCY & CONSENT FRAMEWORK – IAB EUROPE The EU General Data Protection Regulation (GDPR), which came into force on 25 May 2018, revolutionised the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the bar for businesses to achieve lawful processing of personal information. VIRTUAL PROGRAMMATIC DAY Virtual Programmatic Day – H1 2021. Thursday 6th May | 12:00 CET – Register here to secure your space! The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmaticIAB NETHERLANDS
IAB EUROPE GUIDE TO THE POST THIRD-PARTY COOKIE ERA IAB Europe Guide to the Post Third-Party Cookie Era. This Guide has been developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem. It provides background to the current use ofcookies in
IAB PORTUGAL
IAB Portugal is one of the youngest “IAB Nationals”, having just been founded over the past year. Despite its youth, it already represents over 95% of the online advertising market in the Country and gathers the largest media groups and online publishers, along with most major media buyers and the main technology players in Portugal. IAB POLAND – IAB EUROPE Interactive Advertising Bureau Poland (IAB Poland) is a Polish advertising industry organization that unites and represents entities of the interactive industry.IAB Poland members include more than 200 companies, including the biggest web portals, global media groups, interactive agencies, media houses and technology providers.INAMA (IAB CROATIA)
Mission INAMA is the official representative of IAB Europe in Croatia. INAMA’s mission is to help development of the interactive marketing communication market in Croatia. INAMA is a non-profit, non-government organization dedicated to interactive marketing and founded with the objective of helping the development of interactive marketing communication in Croatia by LEGITIMATE INTEREST AND CONSENT In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how the Global Vendor & CMP List (List) could best serve them. Concluding that the primary value of the List is for companies, irrespective of their controller or processor status, to provide transparency into a legal ground for processing personal data and obtain consent in ABOUT US – IAB EUROPE about us – IAB Europe. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industryTCF FOR VENDORS
TCF v2.0 Registration. All vendors can register to participate in TCF v2.0 at our updated vendor registration site here. Registration fee of €1500. Existing vendors can update their details to include TCF v2.0 using their vendor login here. The registration process for vendors requires adherence to the TCF Policy and Terms & Conditions and CMP LIST – IAB EUROPE CMP List. All CMPs on the list have passed the compliance checks required by IAB Europe’s CMP Compliance Programme. CMPs that are not on this list are either not registered with the TCF, or not compliant. This list is updated on a daily basis. TCF v2.0 CMP Service. Show 1025 50 100 entries.
VENDORS LIST
X IAB Europe stores and/or accesses information on your device to ensure the content is informative, up-to-date and that the website functions properly. With your consent, we will use those means to collect data on your visits for aggregated statistics to measure content performance and improve our service. PROGRAMMATIC ADVERTISING Programmatic Advertising. There are many different acronyms and industry terms associated with Programmatic Advertising but essentially it simplifies the buying and selling process bringing operational and pricing efficiency by digitally connecting the buyer and seller, enabling the Programmatic purchase of ad placements viatrading platforms
TCF FOR CMPS
The IAB Europe CMP Validator (Validator) was developed by IAB Europe to test that the technical operation of a CMP is compliant with the TCF Technical Specification and compliant with Policy. All CMPs who register with the TCF are required to take and pass the Validator test before they can be issued with a CMP ID that allows them to set a TCF EVENTS FOR 11/09/2019 Programmatic Trading Committee; Policy Committee; Brand Advertising Committee; Research Committee; Education & Training Committee; Legal Committee; Digital Leaders’ Council IAB EUROPE, TCF AND NOYB’S WAR ON COOKIE BANNERS This week’s guest editor for the IAB Europe blog is IAB Europe’s Legal Director, Filip Sedefov. At IAB Europe, Filip is the subject matter lead for privacy & data protection, overseeing the GDPR legal compliance programme, including the Transparency & Consent Framework(TCF).
MEMBER GUEST POST WITH IAB ROMANIA Programmatic Trading Committee; Policy Committee; Brand Advertising Committee; Research Committee; Education & Training Committee; Legal Committee; Digital Leaders’ Council IAB EUROPE DIGITAL ADVERTISING EFFECTIVENESS MEASUREMENT IAB Europe Digital Advertising Effectiveness Measurement Framework. For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted fact that digital channels have disrupted this approach and whilst marketing has become infinitely more measurable, the question of what to measureSkip to content
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WHAT IS IAB EUROPE?
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.WHAT IS DIGITAL
ADVERTISING?
Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliatesprograms.
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WHY JOIN US?
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.*
POSITION YOUR COMPANY AS A DIGITAL LEADER Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value yourmembership ROI.
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SHAPE THE DIGITAL ADVERTISING AND MARKETING INDUSTRY Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.*
ACCESS OUR KNOWLEDGE HUB Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.*
REACH AND DEVELOP ACROSS EUROPE Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.*
PROTECT YOUR INTERESTS Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers. Get the latest updates from IAB Europe and sign up to our newsletter Please enter a valid email address.SIGNUP
Something went wrong. Please check your entries and try again.OUR MEMBERS
Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members -companies and national trade associations – IAB Europe represents over 5,500organisations.
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WHAT'S NEW
3 June, 2020
IAB EUROPE ADEX BENCHMARK 2019 STUDYRead More...
29 May, 2020
TCF V2.0 IN PARCTICE – WEBINAR FOR PUBLISHERS (RECORDING)Read More...
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IAB SERBIA DIGITAL AD SPEND REPORT 2019Read More...
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3 June, 2020
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