HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

PRICING - CUSTOMER DATA PLATFORM COST - HULL Unify your customer data across all your tools today. Pricing is based on the number of connectors and incoming requests. Only pay for what

you need.

ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to

HULL.IO BLOG

The CDP vs. Data Warehouse Debate: How to Determine What’s Right for Your Business. With so many tools for managing data now available, how do you know what’s right for your business? Here’s how to answer the CDP vs. data warehouse debate based on your unique needs. 1. ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. HOW TO DRAW CUSTOMER DATA FLOW DIAGRAMS (FREE TEMPLATES) On the left, add any outgoing-only tools (like Slack, ad audiences) In the middle, put your core "single source of truth". Make sure you use directional data flow diagrams. Annotate each arrow with the data you need to clarify what data is flowing. This is the center of your data

flow diagram.

HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. DATA ENRICHMENT TOOLS & BEST PRACTICES FOR B2B SAAS The simplest and easiest solution is to work with a data enrichment service. Data enrichment tools do three things: Fetch publicly available data. Organize, cleanse, and format that data it in a useful manner. Make the neatly packaged data available around a “key” PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. DATA ENRICHMENT TOOLS & BEST PRACTICES FOR B2B SAAS The simplest and easiest solution is to work with a data enrichment service. Data enrichment tools do three things: Fetch publicly available data. Organize, cleanse, and format that data it in a useful manner. Make the neatly packaged data available around a “key” PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HULL - REAL-TIME CUSTOMER DATA PLATFORM Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. PRICING - CUSTOMER DATA PLATFORM COST - HULL Unify your customer data across all your tools today. Pricing is based on the number of connectors and incoming requests. Only pay for what

you need.

THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

DATA ENRICHMENT TOOLS & BEST PRACTICES FOR B2B SAAS The simplest and easiest solution is to work with a data enrichment service. Data enrichment tools do three things: Fetch publicly available data. Organize, cleanse, and format that data it in a useful manner. Make the neatly packaged data available around a “key” POSTGRESQL EXPORTER DOCUMENTATION Add a new Postgres Connector. From your Connectors list in the dashboard, click Add Connector. Choose Postgres Warehouse. Confirm the installation by clicking Install. In the Settings tab add the necessary information to connect to the appropriate postgres database. HOW APPCUES USES HULL TO UNQUALIFY 30% MORE LEADS This gave sales the ability to discern between leads that were and weren’t using the product effectively, and those accounts that fitted their ideal account size. Now that we don’t give sales 30% of leads, the decreased deal flow, should allow for better focus, as should the usage data. HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HUBSPOT SQL INTEGRATION Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary. Write incremental updates to fetch only the latest rows. Fetch the latest product usage data from your product backend. PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HUBSPOT SQL INTEGRATION Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary. Write incremental updates to fetch only the latest rows. Fetch the latest product usage data from your product backend. PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. PRICING - CUSTOMER DATA PLATFORM COST - HULL Unify your customer data across all your tools today. Pricing is based on the number of connectors and incoming requests. Only pay for what

you need.

THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

SUPERCHARGE WORKFLOW AUTOMATION WITH HULL AND ZAPIER About Zapier. Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. Read Connector Docs. About Zapier. PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HUBSPOT SQL INTEGRATION Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary. Write incremental updates to fetch only the latest rows. Fetch the latest product usage data from your product backend. HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HUBSPOT SQL INTEGRATION Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary. Write incremental updates to fetch only the latest rows. Fetch the latest product usage data from your product backend. HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. PRICING - CUSTOMER DATA PLATFORM COST - HULL Unify your customer data across all your tools today. Pricing is based on the number of connectors and incoming requests. Only pay for what

you need.

POPULAR CUSTOMER DATA PLATFORM USE CASES Customer data platforms can be utilized for a wide array of use cases across all stages of the buyer journey, from user acquisition to activation, retention and beyond. THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

SUPERCHARGE WORKFLOW AUTOMATION WITH HULL AND ZAPIER About Zapier. Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. Read Connector Docs. About Zapier. SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HUBSPOT SQL INTEGRATION Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary. Write incremental updates to fetch only the latest rows. Fetch the latest product usage data from your product backend. HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. HULL - REAL-TIME CUSTOMER DATA PLATFORMWHY HULLLEARNPRICINGINTEGRATIONSCUSTOMERSDOCS Hull gives marketers more visibility, control, and flexibility over their customer data so they can effectively execute on their ABM and demand generation initiatives. Our real-time, 2-way synchronization capabilities allow the data in your tools to stay up-to-date so your teams remain aligned. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

HUBSPOT SQL INTEGRATION Connect your SQL databases to Hull via the SQL Importer. Configure how often Hull will query your SQL database (every 3 hours by default). Each query will be displayed in the list of jobs. No extra engineering necessary. Write incremental updates to fetch only the latest rows. Fetch the latest product usage data from your product backend. HOW TO BUILD A B2B CUSTOMER PROFILING STRATEGY (LIKE AMAZON) The key benefits of customer profiling include: 1. Build a real-time, real-life customer journey map. By gathering the data on each customer, you can join the dots in the customer journey, and understand what their next action ought to be, so you can then send

the right

MESSAGEBIRD ACQUIRES HULL Romain is the CEO and Co-Founder of Hull. An entrepreneur at heart, Romain has been building businesses for over 20 years. As CEO of Hull, Romain provides strategic direction for the company, builds key partnerships with industry leaders, and can often be found on the conference speaking circuit evangelizing the benefits of a sound customer data management strategy. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. PRICING - CUSTOMER DATA PLATFORM COST - HULL Unify your customer data across all your tools today. Pricing is based on the number of connectors and incoming requests. Only pay for what

you need.

POPULAR CUSTOMER DATA PLATFORM USE CASES Customer data platforms can be utilized for a wide array of use cases across all stages of the buyer journey, from user acquisition to activation, retention and beyond. THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

SUPERCHARGE WORKFLOW AUTOMATION WITH HULL AND ZAPIER About Zapier. Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. Read Connector Docs. About Zapier. SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

USERS, EVENTS, ACCOUNTS User Events. User Events represent actions taken by, or taken on a person. User Events are displayed in a timeline on the User Profile. Users can have any number of Events. Hull auto-generates events like User Created User Merged Segments changed. Changes to User SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. TOP CDP USE CASES FOR B2B IN 2020 CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

DATA ENRICHMENT TOOLS & BEST PRACTICES FOR B2B SAAS The simplest and easiest solution is to work with a data enrichment service. Data enrichment tools do three things: Fetch publicly available data. Organize, cleanse, and format that data it in a useful manner. Make the neatly packaged data available around a “key” REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to BUILDING A SINGLE SOURCE OF TRUTH FOR YOUR CUSTOMER DATA Make Hull your single source of truth. Hull is a customer data platform. Automatically fetch data, build your identity graph, and create a single customer view for each person & company. Use Hull Processor to cleanse your data, apply fallback strategies, and reformat data to sync to all your tools in real-time. ONE CUSTOMER SEGMENTATION TOOL TO POWER THEM ALL One customer segmentation tool to power them all Build real-time segments with all your customer data, then sync across all your tools in real-time. One customer segmentation tool to power them all. No waiting around for queries to complete. Hull’s segmentation tool works in real-time. Review and refine the exact eligible contacts

as-you-type

USERS, EVENTS, ACCOUNTS User Events. User Events represent actions taken by, or taken on a person. User Events are displayed in a timeline on the User Profile. Users can have any number of Events. Hull auto-generates events like User Created User Merged Segments changed. Changes to User SAAS LEAD QUALIFICATION TACTICS & TECHNIQUES FOR 2019 Tactical Takeaway #1: Pre-qualify leads with data enrichment. Instead of sending all your leads who raise their hands to sales, we see teams use data enrichment services to identify best-fit potential customers and send *just* them through to sales. For some teams we worked with, marketing was previously sending sales unserviceable leads. TOP CDP USE CASES FOR B2B IN 2020 CDP VS. DATA WAREHOUSE: DETERMINE WHAT’S RIGHT FOR YOUR The Role of a CDP. What it is: A CDP unifies disparate online and offline data sources to create a single customer view. It is accessible to other systems and is typically managed directly by the marketing team. Importantly, a CDP is a live system that is also a system of action, unlike a data warehouse, which is a system of

record.

DATA ENRICHMENT TOOLS & BEST PRACTICES FOR B2B SAAS The simplest and easiest solution is to work with a data enrichment service. Data enrichment tools do three things: Fetch publicly available data. Organize, cleanse, and format that data it in a useful manner. Make the neatly packaged data available around a “key” REAL-TIME CUSTOMER DATA INTEGRATION WITH HULL with Hull. One platform and workspace to design and deliver complete, reliable, accurate customer data to all your teams. Combine customer data from any tool and databases into one “master” customer profile on Hull. Enrich and cleanse profiles, group alike profiles with segments, then sync across all your tools in real-time. HULL }} THE CUSTOMER DATA PLATFORM FROM TECHSTARS 250ml of pure water at 95°C. 34 grams of freshly roasted, grinded coffee (grain-of-sand-size) Rinse your Chemex or V60 paper filter thoroughl. Place coffee in filter. Pour 30 grams of water. Wait 30 seconds for coffee to bloom, and release CO2. Pour 150ml of water, in a slow, steady stream while making circles, never pouring directly on

the paper.

ONE PLATFORM TO INTEGRATE & MANAGE YOUR CUSTOMER DATA. Copper. Sync Copper Lead, People, Company, and Activity data to your tools and databases in real-time so sales and marketing stay aligned. Customer.io. Sync Customer.io Users with all your other tools in real-time. BigQuery Importer. Enrich your tech stack with data from your BigQuery warehouse. THE COMPLETE GUIDE TO CUSTOMER DATA Creating a “single source of truth” for your customer data. Create a single customer view. Cleanse, transform & build fallback strategies. Compute a "golden customer record" ready to PRICING - CUSTOMER DATA PLATFORM COST - HULL Unify your customer data across all your tools today. Pricing is based on the number of connectors and incoming requests. Only pay for what

you need.

THE DOCUMENTATION FOR THE HULL PLATFORM Guides. Hull is a customer data platform - You use Hull to unify & synchronize your customer data between all your services, tracking & databases in real-time. DATA ENRICHMENT TOOLS & BEST PRACTICES FOR B2B SAAS The simplest and easiest solution is to work with a data enrichment service. Data enrichment tools do three things: Fetch publicly available data. Organize, cleanse, and format that data it in a useful manner. Make the neatly packaged data available around a “key” PERSONALIZATION AT SCALE: THE DEFINITIVE GUIDE Personalization strategy is the least understood element of the customer journey. Teams understand how a more personal experience will drive more conversions and engagement, but they don't understand how to personalize their entire customer experience at scale - beyond just "Hi {firstname}!". Orchestration and personalization are two sides of

the same coin.

CUSTOMER DATA PLATFORMS (CDPS): WHAT YOU NEED TO KNOW CDPs are designed to be an organization's operational data layer. Data processing tasks like transforming, cleansing, and enriching data can be be performed either through a CDP's user interface or with code. Common actions include standardizing attributes, eliminating duplicates, calculations, and FACEBOOK AD AUDIENCES DOCUMENTATION Getting Started. Go to the Connectors page of your Hull organization, click the button “Add Connector” and click “Install” on the Facebook card. After installation, stay on the “Dashboard” tab to grant the Connector access to your Facebook Ads system. You will get redirected to the login screen of Facebook. Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn More

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ONE SOURCE OF TRUTH, SYNCHRONIZED EVERYWHERE. HULL COLLECTS, UNIFIES AND ENRICHES YOUR PRODUCT, MARKETING AND SALES DATA AND SYNCHRONIZES IT TO ALL OF YOUR TOOLS. WHEN YOUR DATA IS UNIFIED AND ALIGNED, YOUR TEAMS ARE TOO.

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UNIFY

Unify first, second, and third party data sources to build a complete

customer profile.

SYNC

Clean, transform, and sync data across applications to keep teams

aligned.

ACTIVATE

Create unique, personalized experiences with data that is timely, contextual, and relevant to your buyers. POWERFUL ENOUGH FOR THE ENTERPRISE, BUT BUILT FOR THE MID-MARKET AT HULL, WE WANT GO-TO-MARKET TEAMS OF ALL SIZES TO REALIZE THE BENEFITS OF A CUSTOMER DATA PLATFORM. BUT INVESTING IN ONE CAN BE A LOT TO TAKE ON FOR A SMALLER ORGANIZATION. WE BUILT OUR PLATFORM TO BE ROBUST ENOUGH FOR THE ENTERPRISE, BUT WITH THE FEATURES AND PRICE POINT THAT MAKE SENSE FOR THE MID-MARKET.

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THE HULL DIFFERENCE

HULL’S UNIQUE CUSTOMER DATA PLATFORM UNIFIES YOUR DATA ACROSS YOUR STACK, UNLIKE OTHER SOLUTIONS THAT SIMPLY CREATE ONE-TO-ONE INTEGRATIONS FROM ONE APPLICATION TO ANOTHER. HULL GIVES MARKETERS MORE VISIBILITY, CONTROL, AND FLEXIBILITY OVER THEIR CUSTOMER DATA SO THEY CAN EFFECTIVELY EXECUTE ON THEIR ABM AND DEMAND GENERATION INITIATIVES. OUR REAL-TIME, 2-WAY SYNCHRONIZATION CAPABILITIES ALLOW THE DATA IN YOUR TOOLS TO STAY UP-TO-DATE SO YOUR TEAMS REMAIN

ALIGNED.

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LEADING COMPANIESPERSONALIZE THEIR MARKETING CAMPAIGNSWITH HULL

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LEADING COMPANIESOPTIMIZE THEIR ABM CAMPAIGNSWITH HULL

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LEADING COMPANIESSAVE ENGINEERING RESOURCESWITH HULL

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LEADING COMPANIESCREATE GRANULAR CUSTOMER SEGMENTSWITH HULL

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LEADING COMPANIESUNIFY AND ALIGN CUSTOMER PROFILESWITH HULL

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LEADING COMPANIESPATH CUSTOMERS ALONG THE BUYER JOURNEYWITH HULL

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LEADING COMPANIESSAVE TIME AND EFFORTWITH HULL

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LEADING COMPANIESBECOME MORE DATA DRIVENWITH HULL CUSTOMER TESTIMONIALS

LIN LING

Senior Manager of Growth, HashiCorp > Hull's identity merge capabilities are amazing. Our team is able to > merge data from Clearbit, Intercom, web properties, Salesforce etc. > to create a unified user profile that we can then segment and filter > upon to run dedicated campaigns.

BENJAMIN MALARTIC

VP Product, Privateaser > Hull has connected our entire tech stack, which has unlocked > enormous potential. Having our data in one place has eliminated > instances of conflicting outreach by sales and marketing, > significantly reduced the amount of work to launch new marketing > campaigns and enabled smarter customer segmentation.

MARIO MOSCATIELLO

Growth Marketing Manager, Pusher > Hull enables us to keep all of our data in sync without worrying > about time-consuming API integrations and tools that don't work with > each other. We can send and receive web-hooks, we can add custom > code through the data processor, and we can enrich all of our user > profiles through Clearbit. Amazing!

THOMAS PLAINDOUX

Data Operations Manager, Mention > Customer success and sales are very, very happy. I can give them > whatever information they want, and I don’t need a backend

> developer.

MATT LOVETT

CEO, Oz Content

> What I can do with Hull is create user segments along just about any > line that I want. Any interaction or query I can grab. Any sort of > company profile data, technology install base, metrics for startups, > job roles, employee seniority. We could start getting really > granular with my audience which I wasn't able to do before.

AXELLE HEEMS

Growth Ops, Gorgias

> The biggest benefit in using Hull is the accurate (and easy) > segmentation of users and accounts, that can then be populated > everywhere. It increases data accuracy when doing analyses and > overall simplifies the usage of other tools.

PEEP LAJA

Founder & Principal, ConversionXL > Hull is a game changer for us. Merging data from different sources > makes data-driven marketing a reality.

JOHN SHERER

Director of Sales and Growth, Appcues > Hull allows us to identify key moments when a prospect is moving > through the buyers journey and in real time react to those moments > via automation or with a person to help the customer take the next > step. We have a lot of future plans for hull. It's a weapon for us.

REMI SABLONG

User Acquisition Manager, Lengow > What makes Hull priceless for us is you can do all those things > without a huge amount of custom development.

GUILLAUME CABANE

VP Growth, Drift

> Aligning customer audiences across multiple tools is a pain that all > marketing & growth teams face. Because Hull centralizes the data > store & segmentation engine we've reduced campaign overhead

> dramatically.

LIN LING

Senior Manager of Growth, HashiCorp > Hull's identity merge capabilities are amazing. Our team is able to > merge data from Clearbit, Intercom, web properties, Salesforce etc. > to create a unified user profile that we can then segment and filter > upon to run dedicated campaigns.

BENJAMIN MALARTIC

VP Product, Privateaser > Hull has connected our entire tech stack, which has unlocked > enormous potential. Having our data in one place has eliminated > instances of conflicting outreach by sales and marketing, > significantly reduced the amount of work to launch new marketing > campaigns and enabled smarter customer segmentation.

MARIO MOSCATIELLO

Growth Marketing Manager, Pusher > Hull enables us to keep all of our data in sync without worrying > about time-consuming API integrations and tools that don't work with > each other. We can send and receive web-hooks, we can add custom > code through the data processor, and we can enrich all of our user > profiles through Clearbit. Amazing!

THOMAS PLAINDOUX

Data Operations Manager, Mention > Customer success and sales are very, very happy. I can give them > whatever information they want, and I don’t need a backend

> developer.

MATT LOVETT

CEO, Oz Content

> What I can do with Hull is create user segments along just about any > line that I want. Any interaction or query I can grab. Any sort of > company profile data, technology install base, metrics for startups, > job roles, employee seniority. We could start getting really > granular with my audience which I wasn't able to do before.

AXELLE HEEMS

Growth Ops, Gorgias

> The biggest benefit in using Hull is the accurate (and easy) > segmentation of users and accounts, that can then be populated > everywhere. It increases data accuracy when doing analyses and > overall simplifies the usage of other tools.

PEEP LAJA

Founder & Principal, ConversionXL > Hull is a game changer for us. Merging data from different sources > makes data-driven marketing a reality.

JOHN SHERER

Director of Sales and Growth, Appcues > Hull allows us to identify key moments when a prospect is moving > through the buyers journey and in real time react to those moments > via automation or with a person to help the customer take the next > step. We have a lot of future plans for hull. It's a weapon for us.

REMI SABLONG

User Acquisition Manager, Lengow > What makes Hull priceless for us is you can do all those things > without a huge amount of custom development.

GUILLAUME CABANE

VP Growth, Drift

> Aligning customer audiences across multiple tools is a pain that all > marketing & growth teams face. Because Hull centralizes the data > store & segmentation engine we've reduced campaign overhead

> dramatically.

LIN LING

Senior Manager of Growth, HashiCorp > Hull's identity merge capabilities are amazing. Our team is able to > merge data from Clearbit, Intercom, web properties, Salesforce etc. > to create a unified user profile that we can then segment and filter > upon to run dedicated campaigns.

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KEY FEATURES

SYNC DATA BACK TO YOUR SYSTEMS Data can get out-of-sync really quickly when different teams use different tools. Make sure all of your systems have the most up-to-date data with 2-way, real-time data synchronization. We give you complete control over your data flows. CAPTURE ALL CUSTOMER DATA Hull aggregates first, second, and third party data from leading SaaS applications and data warehouses. Our native integrations run deep, allowing you to collect the data you need from your product, website, CRM, marketing automation platform, sales enablement tool, and more to address the use cases and challenges unique to organizations. See our integrations RESOLVE CUSTOMER IDENTITIES Your customers have different identity records that exist in the various tools you use that can cause duplicates in your go-to-market systems and headaches for your team. Hull reconciles these identities across all your systems to create a single source of truth on both companies and individuals. Learn about identity resolution TRANSFORM AND ENRICH Change, update, and generate new attributes and objects with our rules-based "Processor". Customize lead scoring, standardize field values, and create metadata for marketing campaigns or reporting

initiatives.

BUILD AUDIENCES IN REAL-TIME Hull's real-time audience builder allows you to create granular segments on attributes and events using data from different platforms. Compute these segments in real-time, and activate them instantly in the tools your go-to-market teams use on a daily basis. Learn about segmentation SYNC DATA BACK TO YOUR SYSTEMS Data can get out-of-sync really quickly when different teams use different tools. Make sure all of your systems have the most up-to-date data with 2-way, real-time data synchronization. We give you complete control over your data flows. CAPTURE ALL CUSTOMER DATA Hull aggregates first, second, and third party data from leading SaaS applications and data warehouses. Our native integrations run deep, allowing you to collect the data you need from your product, website, CRM, marketing automation platform, sales enablement tool, and more to address the use cases and challenges unique to organizations. See our integrations RESOLVE CUSTOMER IDENTITIES Your customers have different identity records that exist in the various tools you use that can cause duplicates in your go-to-market systems and headaches for your team. Hull reconciles these identities across all your systems to create a single source of truth on both companies and individuals. Learn about identity resolution TRANSFORM AND ENRICH Change, update, and generate new attributes and objects with our rules-based "Processor". Customize lead scoring, standardize field values, and create metadata for marketing campaigns or reporting

initiatives.

BUILD AUDIENCES IN REAL-TIME Hull's real-time audience builder allows you to create granular segments on attributes and events using data from different platforms. Compute these segments in real-time, and activate them instantly in the tools your go-to-market teams use on a daily basis. Learn about segmentation SYNC DATA BACK TO YOUR SYSTEMS Data can get out-of-sync really quickly when different teams use different tools. Make sure all of your systems have the most up-to-date data with 2-way, real-time data synchronization. We give you complete control over your data flows.

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ON THE BLOG

* Good Guys vs. Bad Data: How to Be a Data Quality Hero * How Pusher Uses Customer Behavior Data to Drive Growth & Retention * Upcoming Webinar: How Pusher Drives Growth & Retention with Customer Behavior Data * Introducing: Google Single Sign On (SSO) for Hull

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