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Bom Kim, who founded the e-commerce giant Coupang, was the biggest gainer on this year’s list of Korea’s richest. His net worth jumped to $6.4 billion after the company went public on the NYSE FORBES BILLIONAIRES 2021: THE RICHEST PEOPLE IN THE WORLD The definitive list of the World's Billionaires, presented by Forbes.

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Selected from a pool of more than 10,000 nominees, the members of the 50 Over 50 are founding and running companies at scale ($20 million or more in revenue for for-profit companies), leading CANADA'S BEST EMPLOYERS 2021 Forbes partnered with market research company Statista to identify the companies liked best by employees in our annual ranking of Canada’s

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THE BEST CANNABIS STOCKS OF MAY 2021 A relatively new fund, it’s showing returns in excess of 17% YTD as of early May 2021. The expense ratio is high for ETFs, however, clocking in at 0.74%. • Amplify Seymour Cannabis ETF (CNBS THE BEST LUGGAGE TO BUY IN 2021 Bric’s Bellagio V1 30” Spinner Trunk. $417 $695 Save $278 (40%) BUY FROM BRIC'S. Bric’s is an Italian heritage, family-owned brand that has been hand-crafting travel bags and fine leather IRS NOW ADJUSTING TAX RETURNS FOR $10,200 UNEMPLOYMENT TAX The Internal Revenue Service (IRS) announced it will start to automatically correct tax returns for those who filed for unemployment in 2020 and qualify for SNAP BOOST EXTENDED THROUGH SEPTEMBER 30. HERE’S WHAT YOU The American Rescue Plan Act, the $1.9 trillion Covid-19 aid package that became law on March 11, extends it through September 2021. An individual receiving SNAP benefits (sometimes referred to ARIZONA BECOMES LATEST GOP STATE TO ENACT VOTING Arizona enacted new voting restrictions Tuesday as Gov. Doug Ducey signed into law legislation that would more easily remove voters from a list to receive mail-in ballots, one of a FORBESWORLD'S BILLIONAIRESFORBES MAGAZINEBUSINESSLISTSFORBES

400ATHLETES

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

FORBES MAGAZINE

Bom Kim, who founded the e-commerce giant Coupang, was the biggest gainer on this year’s list of Korea’s richest. His net worth jumped to $6.4 billion after the company went public on the NYSE FORBES BILLIONAIRES 2021: THE RICHEST PEOPLE IN THE WORLD The definitive list of the World's Billionaires, presented by Forbes.

50 OVER 50 2021

Selected from a pool of more than 10,000 nominees, the members of the 50 Over 50 are founding and running companies at scale ($20 million or more in revenue for for-profit companies), leading CANADA'S BEST EMPLOYERS 2021 Forbes partnered with market research company Statista to identify the companies liked best by employees in our annual ranking of Canada’s

best employers.

THE BEST CANNABIS STOCKS OF MAY 2021 A relatively new fund, it’s showing returns in excess of 17% YTD as of early May 2021. The expense ratio is high for ETFs, however, clocking in at 0.74%. • Amplify Seymour Cannabis ETF (CNBS THE BEST LUGGAGE TO BUY IN 2021 Bric’s Bellagio V1 30” Spinner Trunk. $417 $695 Save $278 (40%) BUY FROM BRIC'S. Bric’s is an Italian heritage, family-owned brand that has been hand-crafting travel bags and fine leather IRS NOW ADJUSTING TAX RETURNS FOR $10,200 UNEMPLOYMENT TAX The Internal Revenue Service (IRS) announced it will start to automatically correct tax returns for those who filed for unemployment in 2020 and qualify for SNAP BOOST EXTENDED THROUGH SEPTEMBER 30. HERE’S WHAT YOU The American Rescue Plan Act, the $1.9 trillion Covid-19 aid package that became law on March 11, extends it through September 2021. An individual receiving SNAP benefits (sometimes referred to ARIZONA BECOMES LATEST GOP STATE TO ENACT VOTING Arizona enacted new voting restrictions Tuesday as Gov. Doug Ducey signed into law legislation that would more easily remove voters from a list to receive mail-in ballots, one of a

OVER 50 - FORBES

A longtime OB-GYN whose clinical career was ended by a devastating back injury, 50 Over 50 listee Dr. Laura Stachel reconfigured herself as a social entrepreneur—one whose nonprofit, We Care FORBES 30 UNDER 30 2021 Forbes Presents the 30 Under 30 Class of 2021: 600 of the brightest young entrepreneurs, leaders, and stars BEST LUXURY SUVS FOR 2021 2021 Infiniti QX80 A Bold And Brash SUV. 2021 Land Rover Range Rover The Grand Dame Of SUVs. 2021 Cadillac Escalade Supersized

Satisfaction. 2021

WHO FINALLY ADMITS CORONAVIRUS IS AIRBORNE. IT’S TOO LATE getty. Over a year since declaring Covid-19 a pandemic, the World Health Organization has finally admitted that Coronavirus is airborne. Aerosol researchers started warning that "the world should BEST AWD SUVS OF 2021 The midsize SUV segment is stuffed with capable vehicles that offer a range of standard or optional AWD or 4WD for enhanced driving, whether

on or off road.

CHINA’S ECONOMIC MIRACLE IS ENDING The China miracle is ending. That miracle consisted of very exceptionally strong growth of the economy. But Xi JinPing's desire to control the economy will limit further gains. THE AVERAGE NET WORTH OF AMERICANS—BY AGE, EDUCATION AND Average Net Worth. As of 2019, the average net worth for all American families was $746,820, and the median net worth was $121,760,

according to

THE BEST SAFE INVESTMENTS FOR 2021 Unsettled, volatile markets can shake your faith in risky investments like stocks. That’s why many investors move their money into safe investments when volatility strikes. More stable, lower ARIZONA BECOMES LATEST GOP STATE TO ENACT VOTING Arizona enacted new voting restrictions Tuesday as Gov. Doug Ducey signed into law legislation that would more easily remove voters from a list to receive mail-in ballots, one of a BEST CERAMIC COATINGS FOR CARS 2021 Best streak free: The Last Coat Black Ice Ceramic Coating. The Last Coat Black Ice Ceramic Coating, Car Wax Spray, Polish and Shine with

Microfiber

FORBESWORLD'S BILLIONAIRESFORBES MAGAZINEBUSINESSLISTSFORBES

400ATHLETES

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

FORBES MAGAZINE

Bom Kim, who founded the e-commerce giant Coupang, was the biggest gainer on this year’s list of Korea’s richest. His net worth jumped to $6.4 billion after the company went public on the NYSE FORBES BILLIONAIRES 2021: THE RICHEST PEOPLE IN THE WORLD The definitive list of the World's Billionaires, presented by Forbes.

50 OVER 50 2021

Selected from a pool of more than 10,000 nominees, the members of the 50 Over 50 are founding and running companies at scale ($20 million or more in revenue for for-profit companies), leading CANADA'S BEST EMPLOYERS 2021 Forbes partnered with market research company Statista to identify the companies liked best by employees in our annual ranking of Canada’s

best employers.

THE BEST CANNABIS STOCKS OF MAY 2021 A relatively new fund, it’s showing returns in excess of 17% YTD as of early May 2021. The expense ratio is high for ETFs, however, clocking in at 0.74%. • Amplify Seymour Cannabis ETF (CNBS THE BEST LUGGAGE TO BUY IN 2021 Bric’s Bellagio V1 30” Spinner Trunk. $417 $695 Save $278 (40%) BUY FROM BRIC'S. Bric’s is an Italian heritage, family-owned brand that has been hand-crafting travel bags and fine leather IRS NOW ADJUSTING TAX RETURNS FOR $10,200 UNEMPLOYMENT TAX The Internal Revenue Service (IRS) announced it will start to automatically correct tax returns for those who filed for unemployment in 2020 and qualify for SNAP BOOST EXTENDED THROUGH SEPTEMBER 30. HERE’S WHAT YOU The American Rescue Plan Act, the $1.9 trillion Covid-19 aid package that became law on March 11, extends it through September 2021. An individual receiving SNAP benefits (sometimes referred to ARIZONA BECOMES LATEST GOP STATE TO ENACT VOTING Arizona enacted new voting restrictions Tuesday as Gov. Doug Ducey signed into law legislation that would more easily remove voters from a list to receive mail-in ballots, one of a FORBESWORLD'S BILLIONAIRESFORBES MAGAZINEBUSINESSLISTSFORBES

400ATHLETES

Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.

FORBES MAGAZINE

Bom Kim, who founded the e-commerce giant Coupang, was the biggest gainer on this year’s list of Korea’s richest. His net worth jumped to $6.4 billion after the company went public on the NYSE FORBES BILLIONAIRES 2021: THE RICHEST PEOPLE IN THE WORLD The definitive list of the World's Billionaires, presented by Forbes.

50 OVER 50 2021

Selected from a pool of more than 10,000 nominees, the members of the 50 Over 50 are founding and running companies at scale ($20 million or more in revenue for for-profit companies), leading CANADA'S BEST EMPLOYERS 2021 Forbes partnered with market research company Statista to identify the companies liked best by employees in our annual ranking of Canada’s

best employers.

THE BEST CANNABIS STOCKS OF MAY 2021 A relatively new fund, it’s showing returns in excess of 17% YTD as of early May 2021. The expense ratio is high for ETFs, however, clocking in at 0.74%. • Amplify Seymour Cannabis ETF (CNBS THE BEST LUGGAGE TO BUY IN 2021 Bric’s Bellagio V1 30” Spinner Trunk. $417 $695 Save $278 (40%) BUY FROM BRIC'S. Bric’s is an Italian heritage, family-owned brand that has been hand-crafting travel bags and fine leather IRS NOW ADJUSTING TAX RETURNS FOR $10,200 UNEMPLOYMENT TAX The Internal Revenue Service (IRS) announced it will start to automatically correct tax returns for those who filed for unemployment in 2020 and qualify for SNAP BOOST EXTENDED THROUGH SEPTEMBER 30. HERE’S WHAT YOU The American Rescue Plan Act, the $1.9 trillion Covid-19 aid package that became law on March 11, extends it through September 2021. An individual receiving SNAP benefits (sometimes referred to ARIZONA BECOMES LATEST GOP STATE TO ENACT VOTING Arizona enacted new voting restrictions Tuesday as Gov. Doug Ducey signed into law legislation that would more easily remove voters from a list to receive mail-in ballots, one of a

OVER 50 - FORBES

A longtime OB-GYN whose clinical career was ended by a devastating back injury, 50 Over 50 listee Dr. Laura Stachel reconfigured herself as a social entrepreneur—one whose nonprofit, We Care FORBES 30 UNDER 30 2021 Forbes Presents the 30 Under 30 Class of 2021: 600 of the brightest young entrepreneurs, leaders, and stars BEST LUXURY SUVS FOR 2021 2021 Infiniti QX80 A Bold And Brash SUV. 2021 Land Rover Range Rover The Grand Dame Of SUVs. 2021 Cadillac Escalade Supersized

Satisfaction. 2021

WHO FINALLY ADMITS CORONAVIRUS IS AIRBORNE. IT’S TOO LATE getty. Over a year since declaring Covid-19 a pandemic, the World Health Organization has finally admitted that Coronavirus is airborne. Aerosol researchers started warning that "the world should BEST AWD SUVS OF 2021 The midsize SUV segment is stuffed with capable vehicles that offer a range of standard or optional AWD or 4WD for enhanced driving, whether

on or off road.

CHINA’S ECONOMIC MIRACLE IS ENDING The China miracle is ending. That miracle consisted of very exceptionally strong growth of the economy. But Xi JinPing's desire to control the economy will limit further gains. THE AVERAGE NET WORTH OF AMERICANS—BY AGE, EDUCATION AND Average Net Worth. As of 2019, the average net worth for all American families was $746,820, and the median net worth was $121,760,

according to

THE BEST SAFE INVESTMENTS FOR 2021 Unsettled, volatile markets can shake your faith in risky investments like stocks. That’s why many investors move their money into safe investments when volatility strikes. More stable, lower ARIZONA BECOMES LATEST GOP STATE TO ENACT VOTING Arizona enacted new voting restrictions Tuesday as Gov. Doug Ducey signed into law legislation that would more easily remove voters from a list to receive mail-in ballots, one of a BEST CERAMIC COATINGS FOR CARS 2021 Best streak free: The Last Coat Black Ice Ceramic Coating. The Last Coat Black Ice Ceramic Coating, Car Wax Spray, Polish and Shine with

Microfiber

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Jul 30, 2018,12:46am EDT| 9 POWERFUL REAL-WORLD APPLICATIONS OF AUGMENTED REALITY (AR) TODAY Bernard Marr Contributor Opinions expressed by Forbes Contributors are their own.

Enterprise Tech

This article is more than 2 years old.

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The growth of augmented reality (AR) applications in recent years can be attributed to solutions that allow consumers to visualize products and imagine what it might feel like to own the product or experience the service before actually purchasing it. As augmented technology becomes more sophisticated and the cost-saving and business applications expand, the demand and investment in AR will increase. In 2017, ARKit was launched by Apple, and Google released ARCore

for Android, both

powerful tools for developers to create AR apps. It is predicted that there will be 1 billion augmented reality users by 2020

.

After a quick definition of augmented reality, let’s take a look at augmented reality that’s already used for real-world applications.

Adobe Stock

Adobe Stock

WHAT IS AUGMENTED REALITY (AR)? When someone talks about AR, they are referring to technology that overlays information and virtual objects on real-world scenes in real-time. It uses the existing environment and adds information to it to make a new artificial environment. Many developers are creating augmented reality apps, and this has opened up the technology to many applications and a broader audience. If you’ve watched an American football game since 1998, you likely have seen the down line portrayed as a yellow line that moved down the field. That is an example of an augmented reality application. Have a look at this short video of me trying some leading edge AR tools

.

AWARD-WINNING AIRPORT APP The Gatwick airport passenger app just won a number of awards for its creative use of AR technology. With the help of more than 2,000 beacons throughout its two terminals, passengers can use the AR maps from their mobile phone to navigate through the airport. As the app matures, it might eventually help improve traffic flow in the airport. IKEA PLACE, DULUX VISUALISER, AND LOWE’S HELP REMODEL For those who have purchased furniture and discovered once it was delivered it didn’t work in the space, the Ikea Place app will help you avoid that predicament in the future. The app was built using Apple’s ARKit technology, and it allows you to scan your room and design the space by placing Ikea objects in the digital image of your room to create a new environment with the new products. The Dulux Visualiser

helps you

try out a shade of paint for your room before you buy. Just use your smartphone camera to scan your room and virtually paint it with any color of the rainbow.

PROMOTED

Google Cloud Forbes Insights | Paid Program Google Cloud BrandVoice | Paid Program THIS IS WHAT PRODUCTIVITY LOOKS LIKE IN THE NEW HYBRID WORLD OF WORK ServiceNow Forbes Insights | Paid Program ServiceNow BrandVoice | Paid Program ORDINARY PEOPLE, EXTRAORDINARY APPS Splunk Forbes Insights | Paid Program Splunk BrandVoice | Paid Program PUBLIC SECTOR TECHNOLOGY AND DIGITAL TRANSFORMATION PREDICTIONS 2021 Home improvement store Lowe’s has Measured by Lowe’s , a virtual tape measure that can be used inside and out, and Envisioned by the Mine (owned by Lowe’s) which allows you to place 3D images of furnishings and accessories into your home or commercial space. SEPHORA VIRTUAL ARTIST AND ROLEX Cosmetic company Sephora uses AR technology to allow customers to try out different looks and eye, lips and cheek products as well as colors right on their own digital face. This is a powerful way to boost sales and to give customers a fun way to try out new looks. Another company that uses augmented reality to inspire purchases is Rolex. The company has developed a virtual try-on experience where prospective customers can try out different styles and models (this is me testing the app

).

AUGMENTED REALITY IN HEALTHCARE There are some incredibly exciting applications for augmented reality in healthcare from allowing medical students to train in AR environments to telemedicine options that enable medical professionals to interact with patients. In critical situations, augmented reality applications can deliver real-time information to the treatment area to support diagnosis, surgery and treatment plans. AccuVein is a handheld device that can scan the vein network of a patient that leads to a 45% reduction in escalations. Surgeons can plan procedures before making the first cut, models can be made of tumors, and AR diagnostic tools can model disease conditions. Deloitte Research asserts that AR will disrupt the business model and operations of

healthcare.

AR FOR FUN

Rather than increase sales, sometimes AR is just created for fun or to engage with customers such as the Bic DrawyBook app or teeth brushing games from Georgia-Pacific’s Dixie brand. From gaming to construction to AR in browsers that provide detail for what the camera displays, augmented reality apps are being developed at a rapid pace to enhance many industries. As additional ideas get developed, we can expect augmented reality applications to touch many more aspects of our lives. Follow me on Twitter

or LinkedIn

. Check out my website

.

Bernard Marr

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He

…

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Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)?

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