WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

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INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: GLOBAL INVESTMENT FIRM CONDUCTING ROBUST The Problem. A diversified global investment firm was contemplating a majority controlling investment in a performance-oriented marketing solution provider with proprietary technology. The firm engaged Winterberry Group to support its evaluation of the target company. WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: GLOBAL INVESTMENT FIRM CONDUCTING ROBUST The Problem. A diversified global investment firm was contemplating a majority controlling investment in a performance-oriented marketing solution provider with proprietary technology. The firm engaged Winterberry Group to support its evaluation of the target company. NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. NEWS — WINTERBERRY GROUP Bruce Biegel, Senior Managing Partner, provides in-depth thoughts on COVID-19’s impact on marketing, from spending shifts to contingency

planning.

IN THE NEWS

Ethical Data Collection in the Spotlight Over New Regulations. In the News. Feb 27, 2020. In the News. SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. SUPPLIERS — WINTERBERRY GROUP Winterberry Group’s deep understanding of the entire ecosystem of marketers and suppliers provides a unique perspective to help firms identify and act on growth opportunities. We understand marketers’ pain points, constraints and hesitations. We also have deep insight into emerging industry trends along the entire supply chain. WINTERBERRY GROUP RESEARCH FINDS U.S. ADVERTISING AND The Outlook for Data Driven Advertising & Marketing 2020 sees “high probability for solid growth”; research reviews the trends shaping the landscape this year NEW YORK, Jan. 16, 2020 (GLOBE NEWSWIRE) -- Winterberry Group ( www.winterberrygroup.com ), a specialist management consultancy WINTERBERRY GROUP RESEARCH IDENTIFIES THE SIGNIFICANT Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising SPEND ON IDENTITY SOLUTIONS IN THE U.S. AND EUROPE TO NEW YORK — Aug. 26, 2020 — Over the next five years, identity solutions for marketing and advertising in the U.S. and Europe are forecasted to rapidly grow, according to new research from Winterberry Group. Winterberry Group’s identity solutions (data, platforms and services) forecasts are $8.2 billion in the U.S. and €4.1 in Europe by 2024, and are up from current year forecasts of $4 WINTERBERRY GROUP RESEARCH PROVIDES BLUEPRINT FOR Winterberry Group Research Finds U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, Up More Than Seven Percent

Over 2019

WINTERBERRY GROUP NAMES DAVE FRANKLAND AS MANAGING NEW YORK, May 08, 2019 (GLOBE NEWSWIRE) -- Winterberry Group (www.winterberrygroup.com) today announced the appointment of marketing and strategy veteran Dave Frankland as managing director.He brings more than 20 years of experience to Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

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NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: DIGITAL MEDIA AGENCY DEVELOPING A GROWTH The Problem An award-winning digital media agency was seeking to expand their capabilities and strengthen the go-to-market positioning. The agency engaged Winterberry Group to help develop a WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: GLOBAL INVESTMENT FIRM CONDUCTING ROBUST The Problem. A diversified global investment firm was contemplating a majority controlling investment in a performance-oriented marketing solution provider with proprietary technology. The firm engaged Winterberry Group to support its evaluation of the target company. NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. NEWS — WINTERBERRY GROUP Bruce Biegel, Senior Managing Partner, provides in-depth thoughts on COVID-19’s impact on marketing, from spending shifts to contingency

planning.

IN THE NEWS

Ethical Data Collection in the Spotlight Over New Regulations. In the News. Feb 27, 2020. In the News. SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. SUPPLIERS — WINTERBERRY GROUP Winterberry Group’s deep understanding of the entire ecosystem of marketers and suppliers provides a unique perspective to help firms identify and act on growth opportunities. We understand marketers’ pain points, constraints and hesitations. We also have deep insight into emerging industry trends along the entire supply chain. WINTERBERRY GROUP RESEARCH FINDS U.S. ADVERTISING AND The Outlook for Data Driven Advertising & Marketing 2020 sees “high probability for solid growth”; research reviews the trends shaping the landscape this year NEW YORK, Jan. 16, 2020 (GLOBE NEWSWIRE) -- Winterberry Group ( www.winterberrygroup.com ), a specialist management consultancy WINTERBERRY GROUP RESEARCH IDENTIFIES THE SIGNIFICANT Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising SPEND ON IDENTITY SOLUTIONS IN THE U.S. AND EUROPE TO NEW YORK — Aug. 26, 2020 — Over the next five years, identity solutions for marketing and advertising in the U.S. and Europe are forecasted to rapidly grow, according to new research from Winterberry Group. Winterberry Group’s identity solutions (data, platforms and services) forecasts are $8.2 billion in the U.S. and €4.1 in Europe by 2024, and are up from current year forecasts of $4 WINTERBERRY GROUP RESEARCH PROVIDES BLUEPRINT FOR Winterberry Group Research Finds U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, Up More Than Seven Percent

Over 2019

WINTERBERRY GROUP NAMES DAVE FRANKLAND AS MANAGING NEW YORK, May 08, 2019 (GLOBE NEWSWIRE) -- Winterberry Group (www.winterberrygroup.com) today announced the appointment of marketing and strategy veteran Dave Frankland as managing director.He brings more than 20 years of experience to Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: DIGITAL MEDIA AGENCY DEVELOPING A GROWTH The Problem An award-winning digital media agency was seeking to expand their capabilities and strengthen the go-to-market positioning. The agency engaged Winterberry Group to help develop a WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: DIGITAL MEDIA AGENCY DEVELOPING A GROWTH The Problem An award-winning digital media agency was seeking to expand their capabilities and strengthen the go-to-market positioning. The agency engaged Winterberry Group to help develop a NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. NEWS — WINTERBERRY GROUP Bruce Biegel, Senior Managing Partner, provides in-depth thoughts on COVID-19’s impact on marketing, from spending shifts to contingency

planning.

IN THE NEWS

Ethical Data Collection in the Spotlight Over New Regulations. In the News. Feb 27, 2020. In the News. SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. SUPPLIERS — WINTERBERRY GROUP Winterberry Group’s deep understanding of the entire ecosystem of marketers and suppliers provides a unique perspective to help firms identify and act on growth opportunities. We understand marketers’ pain points, constraints and hesitations. We also have deep insight into emerging industry trends along the entire supply chain. WINTERBERRY GROUP RESEARCH FINDS U.S. ADVERTISING AND The Outlook for Data Driven Advertising & Marketing 2020 sees “high probability for solid growth”; research reviews the trends shaping the landscape this year NEW YORK, Jan. 16, 2020 (GLOBE NEWSWIRE) -- Winterberry Group ( www.winterberrygroup.com ), a specialist management consultancy WINTERBERRY GROUP RESEARCH IDENTIFIES THE SIGNIFICANT Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising SPEND ON IDENTITY SOLUTIONS IN THE U.S. AND EUROPE TO NEW YORK — Aug. 26, 2020 — Over the next five years, identity solutions for marketing and advertising in the U.S. and Europe are forecasted to rapidly grow, according to new research from Winterberry Group. Winterberry Group’s identity solutions (data, platforms and services) forecasts are $8.2 billion in the U.S. and €4.1 in Europe by 2024, and are up from current year forecasts of $4 WINTERBERRY GROUP RESEARCH PROVIDES BLUEPRINT FOR Winterberry Group Research Finds U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, Up More Than Seven Percent

Over 2019

WINTERBERRY GROUP NAMES DAVE FRANKLAND AS MANAGING NEW YORK, May 08, 2019 (GLOBE NEWSWIRE) -- Winterberry Group (www.winterberrygroup.com) today announced the appointment of marketing and strategy veteran Dave Frankland as managing director.He brings more than 20 years of experience to Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: GLOBAL INVESTMENT FIRM CONDUCTING ROBUST The Problem. A diversified global investment firm was contemplating a majority controlling investment in a performance-oriented marketing solution provider with proprietary technology. The firm engaged Winterberry Group to support its evaluation of the target company. WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

SUCCESS STORY: GLOBAL INVESTMENT FIRM CONDUCTING ROBUST The Problem. A diversified global investment firm was contemplating a majority controlling investment in a performance-oriented marketing solution provider with proprietary technology. The firm engaged Winterberry Group to support its evaluation of the target company. NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. NEWS — WINTERBERRY GROUP Bruce Biegel, Senior Managing Partner, provides in-depth thoughts on COVID-19’s impact on marketing, from spending shifts to contingency

planning.

IN THE NEWS

Ethical Data Collection in the Spotlight Over New Regulations. In the News. Feb 27, 2020. In the News. PARTNERS — WINTERBERRY GROUP Winterberry Group’s reach is expanded through relationships with various trade associations, professional services firms and other complementary organizations all around the world. We collaborate with these partners to build a richer base of market insight, and to SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. SUPPLIERS — WINTERBERRY GROUP Winterberry Group’s deep understanding of the entire ecosystem of marketers and suppliers provides a unique perspective to help firms identify and act on growth opportunities. We understand marketers’ pain points, constraints and hesitations. We also have deep insight into emerging industry trends along the entire supply chain. WINTERBERRY GROUP RESEARCH FINDS U.S. ADVERTISING AND The Outlook for Data Driven Advertising & Marketing 2020 sees “high probability for solid growth”; research reviews the trends shaping the landscape this year NEW YORK, Jan. 16, 2020 (GLOBE NEWSWIRE) -- Winterberry Group ( www.winterberrygroup.com ), a specialist management consultancy WINTERBERRY GROUP RESEARCH IDENTIFIES THE SIGNIFICANT Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising WINTERBERRY GROUP RESEARCH PROVIDES BLUEPRINT FOR Winterberry Group Research Finds U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, Up More Than Seven Percent

Over 2019

WINTERBERRY GROUP NAMES DAVE FRANKLAND AS MANAGING NEW YORK, May 08, 2019 (GLOBE NEWSWIRE) -- Winterberry Group (www.winterberrygroup.com) today announced the appointment of marketing and strategy veteran Dave Frankland as managing director.He brings more than 20 years of experience to Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days.

PRIVATE CAPITAL

Acquisition interest in organizations servicing the sectors has intensified over the past couple of years. We work with private equity and venture capital firms to perform due diligence or assess the marketing capabilities of proposed investment targets. Winterberry Group’s industry expertise and business intelligence provide

valuable insight

SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. WINTERBERRY GROUP RESEARCH FINDS U.S. ADVERTISING AND The Outlook for Data Driven Advertising & Marketing 2020 sees “high probability for solid growth”; research reviews the trends shaping the landscape this year NEW YORK, Jan. 16, 2020 (GLOBE NEWSWIRE) -- Winterberry Group ( www.winterberrygroup.com ), a specialist management consultancy WINTERBERRY GROUPABOUT USSERVICESINDUSTRIESCAREERSNEWSCONTACT US Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create ABOUT US — WINTERBERRY GROUP Fueled by Experience. Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging SERVICES — WINTERBERRY GROUP We work with clients to identify core competencies, evaluate strategic alternatives and build comprehensive, actionable growth plans. Our core consulting services include: Business assessment incorporating a range of methodologies that include current situation analysis, competitive landscape mapping, financial benchmarking and evaluation

of

NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. INDUSTRIES — WINTERBERRY GROUP We are the only strategic consulting firm dedicated to advertising, marketing, data, media and technology. Winterberry Group helps clients create custom strategies, capitalize on emerging opportunities and grow their value in this increasingly complex landscape. Our customer base spans both the supply and demand side of the ecosystem, giving us CAREERS — WINTERBERRY GROUP Maintain Winterberry Group email program. Candidate priorities: 3-5 years of B2B marketing communications and/or public relations experience, either at an agency or in an in-house capacity. Interest in working in small, entrepreneurialenvironment with a CONTACT US — WINTERBERRY GROUP Thank you for your request to contact us! Our team will review and respond within the next two business days.

PRIVATE CAPITAL

Acquisition interest in organizations servicing the sectors has intensified over the past couple of years. We work with private equity and venture capital firms to perform due diligence or assess the marketing capabilities of proposed investment targets. Winterberry Group’s industry expertise and business intelligence provide

valuable insight

SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. WINTERBERRY GROUP RESEARCH FINDS U.S. ADVERTISING AND The Outlook for Data Driven Advertising & Marketing 2020 sees “high probability for solid growth”; research reviews the trends shaping the landscape this year NEW YORK, Jan. 16, 2020 (GLOBE NEWSWIRE) -- Winterberry Group ( www.winterberrygroup.com ), a specialist management consultancy NEWS — WINTERBERRY GROUP About Us. We leverage our expertise and years of experience to help our clients identify opportunities for growth and achieve transformative business results. NEWS — WINTERBERRY GROUP Bruce Biegel, Senior Managing Partner, provides in-depth thoughts on COVID-19’s impact on marketing, from spending shifts to contingency

planning.

IN THE NEWS

Ethical Data Collection in the Spotlight Over New Regulations. In the News. Feb 27, 2020. In the News. SUCCESS STORY: CPG OR FINANCIAL SERVICES The Problem A global beauty company with more than 30 brands under management in the U.S. wanted to select a new CRM platform with tools that would allow it to provide data-driven personalization for its North American brands. SUPPLIERS — WINTERBERRY GROUP Winterberry Group’s deep understanding of the entire ecosystem of marketers and suppliers provides a unique perspective to help firms identify and act on growth opportunities. We understand marketers’ pain points, constraints and hesitations. We also have deep insight into emerging industry trends along the entire supply chain. SUCCESS STORY: PRIVATE EQUITY FIRM The Problem. A global private equity firm was considering a potential investment in a global marketing services company that provided data intelligence, customer insights, technology and data-driven solutions. The company engaged Winterberry Group to support its evaluation of the

target company.

WINTERBERRY GROUP RESEARCH IDENTIFIES THE SIGNIFICANT Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising SPEND ON IDENTITY SOLUTIONS IN THE U.S. AND EUROPE TO NEW YORK — Aug. 26, 2020 — Over the next five years, identity solutions for marketing and advertising in the U.S. and Europe are forecasted to rapidly grow, according to new research from Winterberry Group. Winterberry Group’s identity solutions (data, platforms and services) forecasts are $8.2 billion in the U.S. and €4.1 in Europe by 2024, and are up from current year forecasts of $4 WINTERBERRY GROUP RESEARCH PROVIDES BLUEPRINT FOR Winterberry Group Research Finds U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, Up More Than Seven Percent

Over 2019

WINTERBERRY GROUP NAMES DAVE FRANKLAND AS MANAGING NEW YORK, May 08, 2019 (GLOBE NEWSWIRE) -- Winterberry Group (www.winterberrygroup.com) today announced the appointment of marketing and strategy veteran Dave Frankland as managing director.He brings more than 20 years of experience to Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media,

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UNLOCKING GROWTH

We help brands, publishers, marketing service providers and technology developers act on emerging opportunities to grow their impact and

value.

WHAT WE DO

Winterberry Group draws on deep industry knowledge, proprietary intelligence and proven methodologies to help advertising and marketing organizations capitalize on changing market dynamics.

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Strategic roadmapping is at the heart of what we do. We work with clients to identify core competencies, evaluate a wide range of “buy, build and partner” opportunities and build comprehensive, actionable growth plans.

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MERGERS & ACQUISITIONS We leverage our sector expertise to help investors and operator firms better understand the trends and market dynamics defining their addressable opportunities — helping them leverage M&A as a tool for building lasting shareholder value.

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DIGITAL TRANSFORMATION We help brands build a lasting competitive advantage by transforming how they use data, technology and digital media. Our value-driven approach and process unifies disparate digital efforts to engage and improve performance.

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Our research and publishing practice offers us direct access to insights from senior industry executives and reinforces our evolving point-of-view on advertising and marketing industry dynamics.

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We live and breathe advertising, marketing, data, technology and commerce. Our perspectives are grounded in deep industry knowledge, insight and analysis.

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Insights Library

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Sep 29, 2020

Demystifying Decisioning & Orchestration

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Sep 29, 2020

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Sep 29, 2020

Insights

Aug 25, 2020

Identity Outlook 2020: Identity Pricing Models, U.S. and European

Forecasts

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Aug 25, 2020

Insights

Aug 25, 2020

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Aug 19, 2020

The Drive for Data

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Aug 19, 2020

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Aug 19, 2020

Insights , Customer Data

Jul 22, 2020

The State of Data 2020 Insights , Customer Data

Jul 22, 2020

Insights , Customer Data

Jul 22, 2020

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BACKED BY EXPERIENCE Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create actionable strategies and grow their value and global impact.

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