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ONLINE VIDEO NEWS & ANALYSIS IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the ability to target and verify the category of video on all screens. SpotX will be able to give ad buyers access to video-level metadata that has been “IRIS-enabled” for targeting in CTV and INSIDE THE STREAM PODCAST: INTERVIEW WITH BLOOMBERG 1 day ago · Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. At this week’s Connected TV Advertising Summit, Colin and I interviewed Jean Ellen Cowgill, GM of Bloomberg Quicktake and Global Head of New Ventures for Bloomberg Media. Jean Ellen shared insights and lessons learned REPORT: SVOD MARKET FRAGMENTS FOLLOWING NEW SERVICE VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of INTERVIEW WITH FIELD GARTHWAITE, CEO & CO-FOUNDER, IRIS.TV Continuing our series of periodic short interviews with industry thought-leaders about the the pandemic's impact, I'm pleased to share a Q&A with Field Garthwaite, CEO and Co-Founder of IRIS.TV.Read on to learn Field's perspective on how COVID has affected the video marketplace, why connected TV has benefited, what video publishers can do to better monetize their inventory and what YOUTUBE/AVOD ADVERTISING IN U.S. TO GROW TO $53 BILLION BY Advertising on YouTube and ad-supported video-on-demand (AVOD) services will grow from approximately $19 billion in 2021 to approximately $53 billion in 2025 in the U.S., a 29% compound annual growth rate, according to a new report from analysts MoffettNathanson. YOUTUBE TV POSTS SURPRISINGLY STRONG GROWTH TO REACH 3 VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of LINEAR TV IS DEAD. JUST DON’T TELL JUKIN MEDIA. VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of NBCUNIVERSAL ANNOUNCES FIRST-PARTY DATA HUB AND ID VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of BLOOMBERG QUICKTAKE LAUNCHES FREE, AD-SUPPORTED CTV-FIRST Bloomberg Media has launched Bloomberg Quicktake, the latest in a series of free, ad-supported, connected TV-first initiatives by big media companies.The streaming news network is launching with 10 1/2 hours of daily programming, including 10 original series and 4 daily news shows. The editorial focus will be broad, including business, technology, culture, society, personal finance, CONNECTED TV ADVERTISING SUMMIT Connected TVs (CTVs) and streaming are the most important catalysts driving change in TV and video industries. In the U.S. alone over 80% of households now have at least one CTV, with many having two or more

CTVs.

WHY TESTING WILL DOMINATE THE MEDIA LANDSCAPE IN 2021 VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of INSIDE THE STREAM PODCAST: INTERVIEW WITH BLOOMBERG 1 day ago · Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. At this week’s Connected TV Advertising Summit, Colin and I interviewed Jean Ellen Cowgill, GM of Bloomberg Quicktake and Global Head of New Ventures for Bloomberg Media. Jean Ellen shared insights and lessons learned

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of INSIDE THE STREAM PODCAST: MAKING SENSE OF AMAZON-MGM Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. After weeks of rumors, Amazon officially announced its acquisition of MGM for $8.45 billion. On this week’s podcast Colin and I explore what the deal means to Amazon and to its Prime members. YOUTUBE 2020 PREDICTIONS YouTube in its first decade has both transformed itself and the industry, which conjures the possibilities of what it can be by 2020. YouTube’s audience, currently one billion global monthly unique views, ranks as a top-tier advertising business that fundamentally changes TV, the entertainment industry, and how brands spend their advertising budgets. PARAMOUNT+: A CHIP OFF THE VIACOMCBS BLOCK More than two months since its launch, it’s no secret where the new kid on the SVOD block, ViacomCBS’s Paramount+, is getting its programming persona: directly from its parent company. DON’T DELAY: TOMORROW THE CTV AD SUMMIT (VIRTUAL) STARTS A final reminder, tomorrow afternoon and Thursday afternoon are VideoNuze’s Connected TV Advertising Summit virtual, featuring over 45 speakers on 14 sessions. Registration for the CTV Ad Summit is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku. 6 REASONS WHY NETFLIX SHOULD LAUNCH AN AD-SUPPORTED TIER VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of ONLINE VIDEO NEWS & ANALYSIS Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. After weeks of rumors, Amazon officially announced its acquisition of MGM for $8.45 billion. On this week’s podcast Colin and I explore what the deal means to Amazon and to its Prime members.

VIDEONUZE EVENTS

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of REPORT: SVOD MARKET FRAGMENTS FOLLOWING NEW SERVICE Posted by Will Richmond. The U.S. SVOD market has undergone significant fragmentation over the past two years as new services have launched, according to the Q1 2021 Growth Report from Antenna, an SVOD insights provider. In Q1 ’19, Netflix and Hulu together accounted for over three-quarters (78%) of all SVOD subscriptions. INTERVIEW WITH FIELD GARTHWAITE, CEO & CO-FOUNDER, IRIS.TV Continuing our series of periodic short interviews with industry thought-leaders about the the pandemic's impact, I'm pleased to share a Q&A with Field Garthwaite, CEO and Co-Founder of IRIS.TV.Read on to learn Field's perspective on how COVID has affected the video marketplace, why connected TV has benefited, what video publishers can do to better monetize their inventory and what YOUTUBE TV POSTS SURPRISINGLY STRONG GROWTH TO REACH 3 But I’m still surprised by its subscriber growth in 2020. With 3 million subscribers paying $65 per month, YouTube TV is nearing a $2.5 billion per year in revenues, a big accomplishment in a pretty short time. Beyond the subscription revenue, YouTube TV is helping Google better access to brand advertisers’ budgets earmarked for TV. NBCUNIVERSAL ANNOUNCES FIRST-PARTY DATA HUB AND ID NBCUniversal Announces First-Party Data Hub and ID. At its ONE21 developer conference this morning, NBCUniversal announced plans to launch its NBCU Audience insights Hub, which will contain all of its first-party audience data. The “proprietary data clean room” will give authorized partners permission to run restricted queries across

their

NEW WATCHWORTHY APP SURMOUNTS PEAK TV CONFUSION A new app called Watchworthy is the antidote for viewers who are overloaded by the bewildering array of program choices in the Peak TV era.Watchworthy, introduced by Ranker, the fan-rankings company, asks for a minimal 30-60 second investment of the user’s time upfront so it can start making program recommendations. Viewers are quickly shown a sequence of images for existing CABLE'S SUB FEES MATTER, A LOT Having been in and around the cable industry for 20 years, I fully appreciate that sub fees matter a lot to cable networks. Since the beginning of the cable industry, they have served as a financial firewall for networks. Sub fees now range from pennies per month to over $3 for ESPN. Even on the low-end a "fully distributed" cable

network

EFFECTV’S WHITE PAPER IS LATEST REMINDER TO BALANCE LINEAR Effectv, which was recently re-branded from Comcast Spotlight, has released a new white paper, “OTT and Its Place in the TV Ecosystem.” The paper is yet another reminder that linear TV and OTT (or online video or CTV or digital or whatever one’s preferred term is) are complementary. LINEAR TV IS DEAD. JUST DON’T TELL JUKIN MEDIA. Linear TV is Dead. Just Don’t Tell Jukin Media. After the Democratic Party primary results last night, lots of heads are spinning this morning, including mine. But my head was already spinning yesterday afternoon. Here’s why: In the morning I received the note “U.S. Media: Watching the Slow Death of Linear TVLive (2019 Edition ONLINE VIDEO NEWS & ANALYSIS Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. After weeks of rumors, Amazon officially announced its acquisition of MGM for $8.45 billion. On this week’s podcast Colin and I explore what the deal means to Amazon and to its Prime members.

VIDEONUZE EVENTS

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of DON’T DELAY: TOMORROW THE CTV AD SUMMIT (VIRTUAL) STARTS 16 hours ago · A final reminder, tomorrow afternoon and Thursday afternoon are VideoNuze’s Connected TV Advertising Summit virtual, featuring over 45 speakers on 14 sessions. Registration for the CTV Ad Summit is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku. REPORT: SVOD MARKET FRAGMENTS FOLLOWING NEW SERVICE Posted by Will Richmond. The U.S. SVOD market has undergone significant fragmentation over the past two years as new services have launched, according to the Q1 2021 Growth Report from Antenna, an SVOD insights provider. In Q1 ’19, Netflix and Hulu together accounted for over three-quarters (78%) of all SVOD subscriptions. INTERVIEW WITH FIELD GARTHWAITE, CEO & CO-FOUNDER, IRIS.TV Continuing our series of periodic short interviews with industry thought-leaders about the the pandemic's impact, I'm pleased to share a Q&A with Field Garthwaite, CEO and Co-Founder of IRIS.TV.Read on to learn Field's perspective on how COVID has affected the video marketplace, why connected TV has benefited, what video publishers can do to better monetize their inventory and what YOUTUBE TV POSTS SURPRISINGLY STRONG GROWTH TO REACH 3 But I’m still surprised by its subscriber growth in 2020. With 3 million subscribers paying $65 per month, YouTube TV is nearing a $2.5 billion per year in revenues, a big accomplishment in a pretty short time. Beyond the subscription revenue, YouTube TV is helping Google better access to brand advertisers’ budgets earmarked for TV. NBCUNIVERSAL ANNOUNCES FIRST-PARTY DATA HUB AND ID NBCUniversal Announces First-Party Data Hub and ID. At its ONE21 developer conference this morning, NBCUniversal announced plans to launch its NBCU Audience insights Hub, which will contain all of its first-party audience data. The “proprietary data clean room” will give authorized partners permission to run restricted queries across

their

network

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ABOUT WILL RICHMOND

About Will Richmond. Will Richmond is editor and publisher of VideoNuze, a widely followed online publication which provides daily original analysis and curated news for online video decision-makers. Its companion site, VideoNuze iQ, is a comprehensive hub for video industry research data. Will has hosted and organized VideoNuze’s

annual

IRIS.TV AND SPOTX BRING CONTEXTUAL TARGETING SEGMENTS TO 1 day ago · IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the ability to target and verify the category of video on all screens. SpotX will be able to give ad buyers access to video-level metadata that has been “IRIS-enabled” for targeting in CTV and YOUTUBE 2020 PREDICTIONS YouTube in its first decade has both transformed itself and the industry, which conjures the possibilities of what it can be by 2020. YouTube’s audience, currently one billion global monthly unique views, ranks as a top-tier advertising business that fundamentally changes TV, the entertainment industry, and how brands spend their advertising budgets. REPORTS FOR 'ANALYTICS' As streaming surges globally, Roku is falling behind abroad Protocol ; World-Wide Streaming Subscriptions Pass One Billion During Pandemic WSJ ; Cable Now Controls Nearly 70% of U.S. Fixed Broadband After Biggest Year Since 2008 Next TV ; Cord Cutting’s Worst Year Ever:

Analyst B&C

LINEAR TV IS DEAD. JUST DON’T TELL JUKIN MEDIA. VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of AS DISNEY MOVES INTO SVOD, IT IS NAVIGATING NEW TERRAIN VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of ANALYSIS FOR 'VIEWABILITY' Posted by Will Richmond. Viewability of video ads increased from 30% in Q3 '14 to 39% in Q4 '14, according to a new report by Integral Ad Science, which measures media quality across hundreds of billions of impressions. Viewability is defined by the MRC standard of 50% of an ad's pixels in the viewable space of the browser page, for at least 2 AT&T LOST OVER 1.1 MILLION VIDEO SUBSCRIBERS IN Q4 ’19 AT&T reported its Q4 ’19 earnings this morning and in the “Entertainment Group," it was U-G-L-Y. The top line numbers are mind-boggling: 945K “premium video” subscribers (DirecTV and U-verse) lost and 219K “OTT video” subscribers (DirecTV Now and AT&T TV) lost for a total of 1.164 million lost.

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INSIDE THE STREAM PODCAST: AVOD SERVICES CREATING ORIGINAL TV SHOWS RAISES MANY QUESTIONS Friday, June 4, 2021, 9:41 AM ET

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Posted by Will Richmond Welcome to this week’s edition of Inside the Stream

, the podcast

where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. SVOD providers have been the dominant force in creating original TV shows for streaming, but as the recent NewFronts underscored, AVOD services like Roku, Crackle, Tubi and many others are also forging ahead with their own originals. On today’s podcast Colin and I discuss why it’s strategic for AVODs to pursue originals, how they’ll differentiate at a time when SVOD productions are increasingly lavish, what impact lighter ad loads will have and how these originals will be available - solely on-demand or also in free ad-supported TV / FAST? It’s still quite early and there are lots of questions to consider. (Note: Colin will be moderating a session titled “FASTs + AVOD = Big Opportunity” at next week’s CONNECTED TV AD SUMMIT virtual, with executives from Tubi, A+E Networks, Digitas and Wurl, which includes discussion of originals and ad loads. COMPLIMENTARY REGISTRATION!

)

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ONE WEEK FROM TODAY: CTV AD SUMMIT WITH OVER 45 SPEAKERS CONFIRMED Wednesday, June 2, 2021, 10:04 AM ET

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Posted by Will Richmond One week from today, on June 9th and 10th is VideoNuze’s CONNECTED TV ADVERTISING SUMMIT VIRTUAL , which will feature over 45 speakers on 14 sessions. Registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku. The CTV Ad Summit will be the most in-depth conference of the year focused on CTV, which recent IAB research found is the fastest-growing part of the video landscape. Among the highlights of the program, Eric Haggstrom from eMarketer / Insider Intelligence will share the details of the firm’s CTV ad forecast in the U.S., which it recently increased to over $27 billion per year by 2025. The conference also features executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer, fuboTV, Crackle, Digitas and many others, who will share data and insights that attendees can use to succeed in CTV. Many thanks to our Gold partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

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_(If you’ve already signed up, please disregard this message and check your inbox for important Zoom links for the conference.)_

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IRIS.TV’S VP OF PUBLISHER PARTNERSHIPS LAUREN GABRIELE EXPLAINS ROLE OF CONTEXTUAL DATA IN CTV Tuesday, June 1, 2021, 9:56 AM ET

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Posted by Will Richmond IRIS.TV’s VP of Publisher Partnerships Lauren Gabriele explains the role of contextual data in connected TV inventory in the 10 minute interview below. Lauren notes that ad buyers considering CTV inventory are focused on brand safety, transparency, measurement and attribution, especially relatively to traditional linear TV. Content providers can address these areas by enabling improved contextual analysis of their video segments which Lauren believes can be a a strong signal of brand safety. Lauren provides examples of how content providers, especially in news, are doing this already, helping unlock value in their CTV inventory. To learn more, attend the session Lauren is moderating at next week’s VIDEONUZE CONNECTED TV AD SUMMIT virtual, “Targeting in CTV: The New Data Paradigm” with panelists from Xumo, Index Exchange and Icon Media Direct. REGISTRATION IS COMPLIMENTARY and you can win a Roku TV and Streaming Soundbar. Watch the interview! Categories: Advertising , Data Topics: Connected TV Advertising Summit 2021 ,

IRIS.TV

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INSIDE THE STREAM PODCAST: MAKING SENSE OF AMAZON-MGM Friday, May 28, 2021, 10:27 AM ET

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Posted by Will Richmond Welcome to this week’s edition of Inside the Stream

, the podcast

where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video. After weeks of rumors, Amazon officially announced its acquisition of MGM for $8.45 billion. On this week’s podcast Colin and I explore what the deal means to Amazon and to its Prime members. Colin sees benefits to Amazon beyond bolstering Prime member retention and acquisition, whereas I think these are the deal’s

primary rationale.

Nearly five years ago, Jeff Bezos articulated the “flywheel” dynamic of Prime - how video contributes to member acquisition, usage and retention (jump to the 37 minute point in the video interview

).

I’m guessing that Amazon did extensive consumer research on different parts of the MGM massive catalog to understand how filtering them into Prime could move the membership needle. While the James Bond franchise has received a lot of attention, the MGM catalog includes 4,000 movies and 17,000 TV show. These, plus the potential spinoffs or as Amazon’s Mike Hopkins put it - “the treasure trove of IP in the deep catalog that we plan to reimagine” - give Amazon a huge amount of programming optionality for years into the future. It will be fun to see how Amazon curates all of this programming into Prime. Listen to the podcast

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Topics: Amazon , MGM

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