VERVE GROUP

Verve Group has been a valuable partner in helping us further grow our programmatic user acquisition product. Leveraging Verve Group’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic

share.

A PRIVACY-FIRST OMNICHANNEL ADVERTISING PLATFORM The History of Verve Group. Verve Group as a common branding was established in 2020 following the acquisitions of PubNative GmbH (now Verve Group Europe GmbH) and its mobile SSP and programmatic ad exchange; Platform161 B.V. and its global programmatic DSP; and the acquisition of the assets to a location-based mobile marketing platform by Verve Group, Inc.

VERVE GROUP

Local mobile ad network and publishing platform serving local media

around the globe.

OMNICHANNEL AD BUYING SOLUTIONS FOR ADVERTISERS Design impactful, mobile-first campaigns with our state-of-the-art creative suite. Access the full range of standard ad formats: Or leverage our custom ad formats for memorable and engaging ad experiences: Built for Performance. Trusted by Buyers. Verve Group’s powerful programmatic DSP combines performance and scale with control

and

MONETIZE INVENTORY AND MAXIMIZE AD REVENUE Premium Brands, Global Demand. Maximize your ad revenue with advertising spends from 85+ DSPs and 5,000+ advertisers and brands. Our global demand partnerships will help you monetize your mobile and CTV inventory, with programmatic spends from key advertising

verticals.

CONNECTING DSPS TO HIGH-QUALITY AUDIENCES Access to first-party SDK data ensures that our bid stream is rich and your targeting is precise and accurate. Activate your campaigns on our prebuilt cloud-based audience segments with device identifiers or target our custom, anonymized on-device audience segments (no device identifiers or PII). Powerful RTB Tech. Efficient Bids. Better

Results.

ATOM | VERVE GROUP

ATOM, or Anonymized Targeting on Mobile, is a pioneering approach to privacy-first targeting, built exclusively for in-app advertisers and

publishers.

JOBS IN AD TECH

Head of Engineering. “At Verve Group, we’re working with the latest cutting-edge tech such as K8S, Golang, Scala, and Kafka to solve highly complex problems. Being able to add value to the company and working together with awesome people is really rewarding while it BREAKING UP WITH IDFA Breaking Up. With IDFA. A Guide to the New World Order. Apple is expected to enforce IDFA opt-in beginning in Spring 2021. We have put together select resources and checklists to ensure your campaign and monetization plans are not disrupted. HYBID SDK · VERVE GROUP basicIntegration methods. There are 4 integration methods available for the HyBid SDK: As a standalone SDK ( Android, iOS) If you are using MoPub's mediation and require an adapter as a part of the waterfall ( Android, iOS) If you are using AdMob's mediation and require an adapter as a part of the waterfall ( Android, iOS) With a

Header Bidding

VERVE GROUP

Verve Group has been a valuable partner in helping us further grow our programmatic user acquisition product. Leveraging Verve Group’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic

share.

A PRIVACY-FIRST OMNICHANNEL ADVERTISING PLATFORM The History of Verve Group. Verve Group as a common branding was established in 2020 following the acquisitions of PubNative GmbH (now Verve Group Europe GmbH) and its mobile SSP and programmatic ad exchange; Platform161 B.V. and its global programmatic DSP; and the acquisition of the assets to a location-based mobile marketing platform by Verve Group, Inc.

VERVE GROUP

Local mobile ad network and publishing platform serving local media

around the globe.

OMNICHANNEL AD BUYING SOLUTIONS FOR ADVERTISERS Design impactful, mobile-first campaigns with our state-of-the-art creative suite. Access the full range of standard ad formats: Or leverage our custom ad formats for memorable and engaging ad experiences: Built for Performance. Trusted by Buyers. Verve Group’s powerful programmatic DSP combines performance and scale with control

and

MONETIZE INVENTORY AND MAXIMIZE AD REVENUE Premium Brands, Global Demand. Maximize your ad revenue with advertising spends from 85+ DSPs and 5,000+ advertisers and brands. Our global demand partnerships will help you monetize your mobile and CTV inventory, with programmatic spends from key advertising

verticals.

CONNECTING DSPS TO HIGH-QUALITY AUDIENCES Access to first-party SDK data ensures that our bid stream is rich and your targeting is precise and accurate. Activate your campaigns on our prebuilt cloud-based audience segments with device identifiers or target our custom, anonymized on-device audience segments (no device identifiers or PII). Powerful RTB Tech. Efficient Bids. Better

Results.

ATOM | VERVE GROUP

ATOM, or Anonymized Targeting on Mobile, is a pioneering approach to privacy-first targeting, built exclusively for in-app advertisers and

publishers.

JOBS IN AD TECH

Head of Engineering. “At Verve Group, we’re working with the latest cutting-edge tech such as K8S, Golang, Scala, and Kafka to solve highly complex problems. Being able to add value to the company and working together with awesome people is really rewarding while it BREAKING UP WITH IDFA Breaking Up. With IDFA. A Guide to the New World Order. Apple is expected to enforce IDFA opt-in beginning in Spring 2021. We have put together select resources and checklists to ensure your campaign and monetization plans are not disrupted. HYBID SDK · VERVE GROUP basicIntegration methods. There are 4 integration methods available for the HyBid SDK: As a standalone SDK ( Android, iOS) If you are using MoPub's mediation and require an adapter as a part of the waterfall ( Android, iOS) If you are using AdMob's mediation and require an adapter as a part of the waterfall ( Android, iOS) With a

Header Bidding

VERVE GROUP

Verve Group has been a valuable partner in helping us further grow our programmatic user acquisition product. Leveraging Verve Group’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic

share.

PUBLISHER LOGIN

Sign in to Verve Group's HyBid Cloud and marketplaces to monetize your inventory with our premium direct and indirect demand. CONNECTING DSPS TO HIGH-QUALITY AUDIENCES Access to first-party SDK data ensures that our bid stream is rich and your targeting is precise and accurate. Activate your campaigns on our prebuilt cloud-based audience segments with device identifiers or target our custom, anonymized on-device audience segments (no device identifiers or PII). Powerful RTB Tech. Efficient Bids. Better

Results.

ADVERTISER LOGIN

Sign in to Verve Group's self-serve omnichannel DSP, as well as its cloud platform to access desktop, mobile, CTV, and DOOH inventory.

CASE STUDIES

Case Studies. Read our client success stories. The Meet Group Expands Partnership With Hybrid Integration Setup. 05.19.2021. 1min read. Crabbie’s Maximizes Store Visits With Dynamic Creatives. 05.12.2021.

1min read.

IMPRINT | VERVE GROUP Imprint. This Website is published by: Verve Group, Inc. 5796 Armada Drive, Suite 350. Carlsbad, CA 92008. USA. Contact us here. Registered with the Delaware Division of Corporations, 7804104. Board Members: Remco Westermann (President); Sameer Sondhi (Vice President, Secretary & CEO); Ionut Ciobotaru (Treasurer & COO) INTRODUCING OUR NEW BRAND IDENTITY 04.07.2021. We are excited to announce the launch of Verve Group’s new brand identity, including a new logo, typeface, color palette, imagery, messaging, and website. Over the last year, Verve Group has developed its suite of products and offerings to better serve both advertisers and publishers across the digital advertising ecosystem. BREAKING UP WITH IDFA Breaking Up With IDFA A Guide to the New World Order Apple is expected to enforce IDFA opt-in beginning in Spring 2021. We have put together select resources and checklists to ensure your campaign and monetization plans are not disrupted. CHALLENGES IN APP MONETIZATION AND HOW THEY CAN BE Last year we saw a record-breaking 218 billion mobile apps downloaded from the app stores, and with thousands of new apps released each week, app owners are up against strong competition for making a real profit. Many developers choose to monetize their apps through methods including pay-per-download, in-app purchases, subscriptions, and in-app advertising — with the latter TACKLING IDFA WITH CONTEXTUAL AND BEHAVIORAL TARGETING Tackling IDFA Opt-Out With Contextual and Behavioral Targeting. Update as of Feb 8, 2021: Apple’s AppTrackingTransparency (ATT) framework is expected to go live and be enforced in the upcoming public release of iOS 14 in March. The iOS 14 update is a progressive step the industry needs to take toward protecting the information of consumers.

VERVE GROUP

Verve Group has been a valuable partner in helping us further grow our programmatic user acquisition product. Leveraging Verve Group’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic

share.

A PRIVACY-FIRST OMNICHANNEL ADVERTISING PLATFORM The History of Verve Group. Verve Group as a common branding was established in 2020 following the acquisitions of PubNative GmbH (now Verve Group Europe GmbH) and its mobile SSP and programmatic ad exchange; Platform161 B.V. and its global programmatic DSP; and the acquisition of the assets to a location-based mobile marketing platform by Verve Group, Inc.

VERVE GROUP

Local mobile ad network and publishing platform serving local media

around the globe.

OMNICHANNEL AD BUYING SOLUTIONS FOR ADVERTISERS Design impactful, mobile-first campaigns with our state-of-the-art creative suite. Access the full range of standard ad formats: Or leverage our custom ad formats for memorable and engaging ad experiences: Built for Performance. Trusted by Buyers. Verve Group’s powerful programmatic DSP combines performance and scale with control

and

MONETIZE INVENTORY AND MAXIMIZE AD REVENUE Premium Brands, Global Demand. Maximize your ad revenue with advertising spends from 85+ DSPs and 5,000+ advertisers and brands. Our global demand partnerships will help you monetize your mobile and CTV inventory, with programmatic spends from key advertising

verticals.

CONNECTING DSPS TO HIGH-QUALITY AUDIENCES Access to first-party SDK data ensures that our bid stream is rich and your targeting is precise and accurate. Activate your campaigns on our prebuilt cloud-based audience segments with device identifiers or target our custom, anonymized on-device audience segments (no device identifiers or PII). Powerful RTB Tech. Efficient Bids. Better

Results.

ATOM | VERVE GROUP

ATOM, or Anonymized Targeting on Mobile, is a pioneering approach to privacy-first targeting, built exclusively for in-app advertisers and

publishers.

JOBS IN AD TECH

Head of Engineering. “At Verve Group, we’re working with the latest cutting-edge tech such as K8S, Golang, Scala, and Kafka to solve highly complex problems. Being able to add value to the company and working together with awesome people is really rewarding while it BREAKING UP WITH IDFA Breaking Up. With IDFA. A Guide to the New World Order. Apple is expected to enforce IDFA opt-in beginning in Spring 2021. We have put together select resources and checklists to ensure your campaign and monetization plans are not disrupted. HYBID SDK · VERVE GROUP basicIntegration methods. There are 4 integration methods available for the HyBid SDK: As a standalone SDK ( Android, iOS) If you are using MoPub's mediation and require an adapter as a part of the waterfall ( Android, iOS) If you are using AdMob's mediation and require an adapter as a part of the waterfall ( Android, iOS) With a

Header Bidding

VERVE GROUP

Verve Group has been a valuable partner in helping us further grow our programmatic user acquisition product. Leveraging Verve Group’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic

share.

A PRIVACY-FIRST OMNICHANNEL ADVERTISING PLATFORM The History of Verve Group. Verve Group as a common branding was established in 2020 following the acquisitions of PubNative GmbH (now Verve Group Europe GmbH) and its mobile SSP and programmatic ad exchange; Platform161 B.V. and its global programmatic DSP; and the acquisition of the assets to a location-based mobile marketing platform by Verve Group, Inc.

VERVE GROUP

Local mobile ad network and publishing platform serving local media

around the globe.

OMNICHANNEL AD BUYING SOLUTIONS FOR ADVERTISERS Design impactful, mobile-first campaigns with our state-of-the-art creative suite. Access the full range of standard ad formats: Or leverage our custom ad formats for memorable and engaging ad experiences: Built for Performance. Trusted by Buyers. Verve Group’s powerful programmatic DSP combines performance and scale with control

and

MONETIZE INVENTORY AND MAXIMIZE AD REVENUE Premium Brands, Global Demand. Maximize your ad revenue with advertising spends from 85+ DSPs and 5,000+ advertisers and brands. Our global demand partnerships will help you monetize your mobile and CTV inventory, with programmatic spends from key advertising

verticals.

CONNECTING DSPS TO HIGH-QUALITY AUDIENCES Access to first-party SDK data ensures that our bid stream is rich and your targeting is precise and accurate. Activate your campaigns on our prebuilt cloud-based audience segments with device identifiers or target our custom, anonymized on-device audience segments (no device identifiers or PII). Powerful RTB Tech. Efficient Bids. Better

Results.

ATOM | VERVE GROUP

ATOM, or Anonymized Targeting on Mobile, is a pioneering approach to privacy-first targeting, built exclusively for in-app advertisers and

publishers.

JOBS IN AD TECH

Head of Engineering. “At Verve Group, we’re working with the latest cutting-edge tech such as K8S, Golang, Scala, and Kafka to solve highly complex problems. Being able to add value to the company and working together with awesome people is really rewarding while it BREAKING UP WITH IDFA Breaking Up. With IDFA. A Guide to the New World Order. Apple is expected to enforce IDFA opt-in beginning in Spring 2021. We have put together select resources and checklists to ensure your campaign and monetization plans are not disrupted. HYBID SDK · VERVE GROUP basicIntegration methods. There are 4 integration methods available for the HyBid SDK: As a standalone SDK ( Android, iOS) If you are using MoPub's mediation and require an adapter as a part of the waterfall ( Android, iOS) If you are using AdMob's mediation and require an adapter as a part of the waterfall ( Android, iOS) With a

Header Bidding

VERVE GROUP

Verve Group has been a valuable partner in helping us further grow our programmatic user acquisition product. Leveraging Verve Group’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic

share.

PUBLISHER LOGIN

Sign in to Verve Group's HyBid Cloud and marketplaces to monetize your inventory with our premium direct and indirect demand. CONNECTING DSPS TO HIGH-QUALITY AUDIENCES Access to first-party SDK data ensures that our bid stream is rich and your targeting is precise and accurate. Activate your campaigns on our prebuilt cloud-based audience segments with device identifiers or target our custom, anonymized on-device audience segments (no device identifiers or PII). Powerful RTB Tech. Efficient Bids. Better

Results.

ADVERTISER LOGIN

Sign in to Verve Group's self-serve omnichannel DSP, as well as its cloud platform to access desktop, mobile, CTV, and DOOH inventory.

CASE STUDIES

Case Studies. Read our client success stories. The Meet Group Expands Partnership With Hybrid Integration Setup. 05.19.2021. 1min read. Crabbie’s Maximizes Store Visits With Dynamic Creatives. 05.12.2021.

1min read.

IMPRINT | VERVE GROUP Imprint. This Website is published by: Verve Group, Inc. 5796 Armada Drive, Suite 350. Carlsbad, CA 92008. USA. Contact us here. Registered with the Delaware Division of Corporations, 7804104. Board Members: Remco Westermann (President); Sameer Sondhi (Vice President, Secretary & CEO); Ionut Ciobotaru (Treasurer & COO) INTRODUCING OUR NEW BRAND IDENTITY 04.07.2021. We are excited to announce the launch of Verve Group’s new brand identity, including a new logo, typeface, color palette, imagery, messaging, and website. Over the last year, Verve Group has developed its suite of products and offerings to better serve both advertisers and publishers across the digital advertising ecosystem. BREAKING UP WITH IDFA Breaking Up With IDFA A Guide to the New World Order Apple is expected to enforce IDFA opt-in beginning in Spring 2021. We have put together select resources and checklists to ensure your campaign and monetization plans are not disrupted. CHALLENGES IN APP MONETIZATION AND HOW THEY CAN BE Last year we saw a record-breaking 218 billion mobile apps downloaded from the app stores, and with thousands of new apps released each week, app owners are up against strong competition for making a real profit. Many developers choose to monetize their apps through methods including pay-per-download, in-app purchases, subscriptions, and in-app advertising — with the latter TACKLING IDFA WITH CONTEXTUAL AND BEHAVIORAL TARGETING Tackling IDFA Opt-Out With Contextual and Behavioral Targeting. Update as of Feb 8, 2021: Apple’s AppTrackingTransparency (ATT) framework is expected to go live and be enforced in the upcoming public release of iOS 14 in March. The iOS 14 update is a progressive step the industry needs to take toward protecting the information of consumers.

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ADVERTISING

INNOVATION

AT SCALE

Verve Group is a privacy-first omnichannel ad platform offering programmatic solutions that connect advertisers and publishers to people in real time.

Advertisers

Publishers

WHY VERVE GROUP?

We are focused on offering advertising innovation at scale by combining complementary technologies and a suite of products for both demand and supply. We empower marketers and publishers within the open internet by optimizing the entire value chain across the omnichannel

customer journey.

GLOBAL SCALE

Serving clients worldwide with local offices and global reach

OMNICHANNEL

Versatile products for buyers and publishers and support for all major

ad formats

TRANSPARENT

Promoting an open advertising ecosystem for all players in the market GROWTH AND INNOVATION Full-stack suite of products with a privacy-first approach

FOR ADVERTISERS

Leverage wide-ranging programmatic solutions (managed and self-serve) with access to in-app display, in-app video, mobile web, desktop, CTV, and DOOH supply to achieve your campaign goals. Brands, agencies, and DSPs can scale their omnichannel campaigns globally with advanced targeting and optimization capabilities through Verve Group’s direct integrations with thousands of apps.

Learn More

FOR PUBLISHERS

Publishers can benefit from a variety of integration options and advanced programmatic monetization solutions, including our open-source SDK. With a diverse portfolio of international buyers and regional support, we help your apps maximize your fill rates and reach the highest possible eCPMs. We also partner with industry leaders in ad verification and measurement to ensure your app remains safe and the user experience is

world-class.

Learn More

FOR DSPS

Bid confidently on our brand-safe marketplace for mobile and connected TV. Target high-quality global audiences across all major ad formats on our open exchange or activate curated deals on our Private

Marketplace.

Benefit from powerful throttling algorithms, transparent inventory sourcing, and multiple layers of quality and safety controls that help you bid efficiently on every impression opportunity.

Learn More

WHAT OUR CLIENTS SAY

*

The Verve Group team was a pleasure to work with and helped create a campaign that exceeded expectations. Not only did the ads reach the right consumers but they were highly engaged.

Katie McBrien

Manager, Digital Shopper Marketing

*

Verve Group has been a valuable partner in helping us further grow our programmatic user acquisition product. Leveraging Verve Group’s transparent traffic in combination with our real-time bidding platform allowed us to scale our reach: by Q4, 2019, we achieved a CPI reduction of 15% and 2X higher conversion rates within their traffic

share.

Tomás Yacachury

Strategic Partners Manager

*

After integrating Verve Group’s Ad Tag and API, we’ve seen excellent results and a major increase in revenue on our BeautyPlus app. Verve Group is a trusted partner that allows us to access high-quality international demand without jeopardizing the in-app

experience.

Cyrion Wang

Programmatic Head

*

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OUR VISION

We want to build an ecosystem of advertising technologies that fuels growth for marketers and publishers.

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* Product Privacy Policies * Do Not Sell My Personal Information * Website Privacy Policy * Demand Content Guidelines * Publisher Content Guidelines � 2021 Verve Group Inc. VERVE is a registered trademark of Verve Group Inc. in the European Union, United States of America, and United Kingdom. All other trademarks are properties of their respective owners. All rights reserved. PRIVACY PREFERENCE CENTER When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

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