UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. THE WORLD'S MOST ATTRACTIVE EMPLOYERS 2020 For all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler AG and LVMH. “This year we witnessed interesting shifts in industry preferences among students across the globe,” explains Richard

Mosley

EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country. EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete som ska attrahera framtidens medarbetare! UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

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Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings.

CAREERTEST

To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. THE WORLD'S MOST ATTRACTIVE EMPLOYERS 2020 For all students surveyed, Google, Apple and Microsoft were the top three employer brands. In 2020, among the companies gaining the most points in the rankings: Amazon, Volkswagen, J.P. Morgan, Daimler AG and LVMH. “This year we witnessed interesting shifts in industry preferences among students across the globe,” explains Richard

Mosley

EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country. EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete som ska attrahera framtidens medarbetare! UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

COUNTRY RANKINGS

Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings.

CAREERTEST

To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. WORLD’S MOST ATTRACTIVE EMPLOYERS Universum Global, has just released its 12th annual World’s Most Attractive Employers report. This year Universum surveyed over 235,000 business and engineering/IT students in the world’s 12 largest economies (Brazil, Canada, China, France, Germany, India, RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to large

enterprises.

EMPLOYER BRANDING NOW 2020 SURVEY Universum has just released its annual best practice survey. Now in its fifth year, Employer Branding Now gathers unique and valuable insights for HR and talent acquisition professionals on the current state of Employer Branding, as well as emerging trends. This year’s survey will seek to throw light on a range of current issues including: Given the largely negative economic outlook, to what

NORDIC | UNIVERSUM

Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the EMPLOYER BRANDING AWARDS 2021 Varmt välkommen till Universums digitala Employer Branding Awards 10 juni! Här hyllar vi arbetsgivare och enskilda individer som med hela sitt hjärta lägger extra krut på att bygga ett starkt Employer Brand gentemot talanger runt om i landet. Årets vinnare tänker nytt och vågar visa vägen för ett lyckat Employer Branding-arbete som ska attrahera framtidens medarbetare! DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the

COUNTRY RANKINGS

Indonesia. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive

NORDIC | UNIVERSUM

Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.

CAREERTEST

To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

COUNTRY RANKINGS

Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive

NORDIC | UNIVERSUM

Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.

CAREERTEST

To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

COUNTRY RANKINGS

Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey.

CAREERS | UNIVERSUM

Found15jobs. As a consumer brand attracts customers, an employer brand attracts employees. Universum was founded long before Employer Branding was even a concept. What started as a paper-based survey in Sweden to give students more visibility into potential employers, is now an online career assessment taken by one million students and

young

EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to large enterprises. This year we're looking into how leading employers are

reevaluating

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Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

COUNTRY RANKINGS

Switzerland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. UNIVERSUM | WE SHAPE EMPLOYER BRANDINGTRANSLATE THIS PAGE On vaikeaa määritellä mitä, miten ja kenelle pitää kommunikoida, jotta pystyy houkuttelemaan oikeanlaisia osaajia. Käyttämällä oikeaa dataa onnistut helpommin huippuosaajille viestimisessä. Mikä tekee työnantajalupauksesta tärkeän? Työnantajalupaus on työnantajakuvan ydin ja tulisi heijastaa yrityksen ulkoisia tarpeita RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.

NORDIC | UNIVERSUM

Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations CAREERTESTBEST CAREER QUIZ FOR ADULTS To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

COUNTRY RANKINGS

Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. UNIVERSUM - EMPLOYER BRANDING AGENCYSOLUTIONSRANKINGSINSIGHTSABOUTCAREERSANALYTICS Universum works with 2,000 employers, ranging from all sizes, and all parts of the world. Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey. EMPLOYER BRANDING NOW 2020 Employer Branding Trends Report 2020 Universum surveyed over 1100 employer branding professionals— including marketing managers, HR managers, talent acquisition managers, and recruitment and resourcing professionals—from 49 different countries. The aim was to gather insights about the state of employer branding as well as learn from the World’s Most Attractive SWEDEN’S MOST ATTRACTIVE EMPLOYERS 2020 Universum has just released the 2020 findings of their annual Swedish Talent Survey. This year, 24.208 students shared their opinions and views on their career goals, preferences and ideal employers. The number of respondents in this year’s survey makes up 5,3% of the current student population in the country.

NORDIC | UNIVERSUM

Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations CAREERTESTBEST CAREER QUIZ FOR ADULTS To reach the Universum CareerTest, please choose a location below. Select Location. Entrepreneur. Harmoniser. Internationalist. DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP An Employer Value Proposition or EVP defines how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

COUNTRY RANKINGS

Ireland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. RANKING | UNIVERSUM NORWAY Ranking. Hvert år gjennomfører Universum to undersøkelser i Norge: en besvares av studenter, som undersøker hvilke arbeidsgivere landets studenter foretrekker å jobbe for og hvorfor. Og en undersøkelse besvart av Professionals, som fokuserer på preferansene til landets yrkesaktive og drømmearbeidsgivere. RANKINGS | UNIVERSUM Largest Research. We get more than 1,500,000 students and young professionals participate in our research annually, making it the world’s largest employer branding survey.

CAREERS | UNIVERSUM

Found15jobs. As a consumer brand attracts customers, an employer brand attracts employees. Universum was founded long before Employer Branding was even a concept. What started as a paper-based survey in Sweden to give students more visibility into potential employers, is now an online career assessment taken by one million students and

young

EMPLOYER BRANDING NOW 2021 Employer Branding NOW 2021. The comprehensive Employer Branding NOW 2021 report showcases how talent acquisition professionals view employer brand management, highlights how Employer Branding has changed over the past year and benchmarks small companies to large enterprises. This year we're looking into how leading employers are

reevaluating

UNIVERSUMGLOBAL.COM

universumglobal.com

NORDIC | UNIVERSUM

Universum reveals the Nordic’s Most Attractive Employers 2020 PwC, Microsoft and Google are in the top when the Nordic students have their say in which employers they find most attractive. Compiled from the Universum Student Surveys in Sweden, Norway, Denmark, and Finland. Set out to track career aspirations UNIVERSUM AWARDS NORWAY 2021 Welcome to the Norwegian Universum Awards 2021! The Norwegian student survey of 2021 is complete and we are ready to present the results. What are the key trends we see for 2021, how has the pandemic impacted the preferences of students, and most importantly — who is the UNDERSTANDING THE NEXT GENERATION OF TALENT Case studies. In the year 2040, generation Z will account for 40% of the workforce. This is a generation who, research shows, hold a different view of the world and to working in it than the generations before them. Something that is largely driven by the vastly different experiences they have had leading up to the start of their careers.

COUNTRY RANKINGS

Switzerland. Today’s businesses operate in a highly competitive employment landscape, and you can gain valuable insight into how your organization is perceived by tomorrow’s workforce with the results of Universum’s Most Attractive Employers rankings. UNIVERSUM | WE SHAPE EMPLOYER BRANDINGTRANSLATE THIS PAGE On vaikeaa määritellä mitä, miten ja kenelle pitää kommunikoida, jotta pystyy houkuttelemaan oikeanlaisia osaajia. Käyttämällä oikeaa dataa onnistut helpommin huippuosaajille viestimisessä. Mikä tekee työnantajalupauksesta tärkeän? Työnantajalupaus on työnantajakuvan ydin ja tulisi heijastaa yrityksen ulkoisia tarpeita RANKINGIT | UNIVERSUM Rankingit. Universum toteuttaa kaksi vakioitua tutkimusta joka vuosi: Opiskelijatutkimus: selvittää kuinka houkuttelevia olette opiskelijoiden keskuudessa suhteessa kilpailijoihinne. Ammattilaistutkimus: selvittää kuinka houkuttelevia olette ammattilaisten parissa Skip to main content

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WHAT IS EMPLOYER BRANDING? Employer branding is about defining and expressing the qualities that will make you the ideal choice for the talent you need to succeed. And we’re here to support you every step of the way. Helping you translate talent insights into compelling employment propositions and creating communication strategies that will make the best candidates beat a path to your door.

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THE TALENT RESEARCH YOU NEED TO BUILD A STRONG EMPLOYER BRAND To attract the talent you need, you first need to understand their needs and aspirations. Our employer branding work for clients is always data-led and insight-driven. Each year our Analytics team surveys over one million students and young professionals, enabling our clients to understand their current brand image, and what they need to do to improve their attractiveness.

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DATA-DRIVEN EMPLOYER BRAND: AUTHENTICITY AND IMPACT You need more than a well-defined employment deal or EVP to win over the best candidates, you also need to get across the ‘feel’ and personality of your culture and people. Universum’s Activation team can help you bring it all to life, with the creative ideas, distinctive design, and authentic storylines, you need to win hearts

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DEFINING YOUR EMPLOYER VALUE PROPOSITION OR EVP Employer Value Propositions define how you’d like to be seen and experienced by employees and candidates. Our Advisory team has helped many of the world’s leading employers define their EVPs, ensuring their talent-focused activities create a clear and consistent employer brand image among the talent they need to attract, and the employees they want to retain.

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OUR EMPLOYER BRANDING SOLUTIONS. Universum delivers the critical talent market insights, winning brand strategies and compelling story-led communication that organizations need to compete effectively for the best talent.

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Data-driven, insight-led, creative communication with proven results UNIVERSUM WORKS WITH 2,000 EMPLOYERS, RANGING FROM ALL SIZES, AND ALL

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Universum helped us to rebuild our visual assets for employer branding. We went from having a rather centralized European image bank to a localised and globally diverse photography selection woven into a purpose-led creative campaign. Throughout, Universum showed truly global capacity, were fully dedicated, and helped us develop a campaign that we’re very proud of.” Maren Peitz, Global Employer Branding at BASF SE THE LATEST FROM UNIVERSUM.

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questions.Yes No