THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR ONLINE ADVERTISING ANSWERS: JUNE 2021 Got questions? Get answers! I’m Justin Driskill, and this is the June edition of Online Advertising Answers. This month I look at why counting is so hard on the internet, why more ad impressions doesn’t necessarily equal more money, and why buying links is VTR CALCULATOR (VIEW-THROUGH RATE) You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. View-Throughs. Enter the number of View-Throughs here. CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

FOLLOW RATIO CALCULATOR We have provided a useful online Follow Ratio Calculator below to work out your Follow Ratio. If you believe the hype, it will also help you work out how cool you are (on Instagram or Twitter anyway), as it’s also known as a Cool Ratio. Feel free to experiment with different scenarios in order to help you understand this metric better. LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. SAMPLE ADVERTISING POLICY Sample Advertising Policy. Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users. Feel free to put this disclaimer

on your

TOP 50 DIGITAL MARKETING TWEETS OF THE YEAR 2020 has been mad. We can all agree on that right? For a lot of reasons, but also because Digital Marketing has *exploded* this year. And while it was previously already exploding at a reasonable pace, the fact that everyone has been forced to do everything online has made that explosion louder and faster than anyone could imagine. THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR ONLINE ADVERTISING ANSWERS: JUNE 2021 Got questions? Get answers! I’m Justin Driskill, and this is the June edition of Online Advertising Answers. This month I look at why counting is so hard on the internet, why more ad impressions doesn’t necessarily equal more money, and why buying links is VTR CALCULATOR (VIEW-THROUGH RATE) You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. View-Throughs. Enter the number of View-Throughs here. CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

FOLLOW RATIO CALCULATOR We have provided a useful online Follow Ratio Calculator below to work out your Follow Ratio. If you believe the hype, it will also help you work out how cool you are (on Instagram or Twitter anyway), as it’s also known as a Cool Ratio. Feel free to experiment with different scenarios in order to help you understand this metric better. LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. SAMPLE ADVERTISING POLICY Sample Advertising Policy. Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users. Feel free to put this disclaimer

on your

TOP 50 DIGITAL MARKETING TWEETS OF THE YEAR 2020 has been mad. We can all agree on that right? For a lot of reasons, but also because Digital Marketing has *exploded* this year. And while it was previously already exploding at a reasonable pace, the fact that everyone has been forced to do everything online has made that explosion louder and faster than anyone could imagine. ONLINE ADVERTISING ANSWERS: JUNE 2021 Got questions? Get answers! I’m Justin Driskill, and this is the June edition of Online Advertising Answers. This month I look at why counting is so hard on the internet, why more ad impressions doesn’t necessarily equal more money, and why buying links is THIS MONTH’S READS: JUNE 2021 This Month. Ads are changing – learn all about the new targeting and placement paradigms. Also, a comprehensive list of all the types of SEO, an investigation on how & why clicks really matter to Google search (and you), and expert Amazon advertising advice. BUYING AD SPACE GUIDE 8) Advanced Optimising. 8.1) Value for Money Test. 8.2) When to Switch From CPC To CPM. 9) Making The Most From My Ads. 9.1) The Salesperson Is The Key. 9.2) Keeping Users Interested. 9.3) New Isn’t Always Good. 10) Demanding Compensation. 11) Display Advertising Glossary. CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

CPL CALCULATOR (COST PER LEAD) What Does CPL Mean? CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.. CPL Formula CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for SAMPLE ADVERTISING POLICY Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users.. Feel free to put this disclaimer on your site alongside your T&Cs so that people will understand what your advertising CPV CALCULATOR (COST PER VIEW) What Does CPV Mean? CPV stands for Cost Per View and means that a payout is triggered every time an ad is viewed. It is mostly used for video advertising these days, on video platforms such as YouTube.On skippable video ads, the payment us usually not triggered unless the video is not skipped for a minimum period (ie at least 30 seconds have to be seen by a user to count as a view). 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet.

CLICK DEFINITION

What is a Click? When it comes to online advertising, a click refers to a user clicking on an ad. This is the goal of the majority of online advertising (especially CPC campaigns) and has been since ads first became clickable in 1994.Although things have moved on considerably since then, clicks continue to be used to compare campaigns using the CTR metric. THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. CPL CALCULATOR (COST PER LEAD) What Does CPL Mean? CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.. CPL Formula OPEN RATE CALCULATOR CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. FACEBOOK COST PER RESULT CALCULATOR Facebook Cost Per Result Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. HOMEPAGE TAKEOVER (HPTO) DEFINITION Homepage Takeover is often abbreviated to HPTO and is considered a type of sponsorship. It is a high-value type of co-branding deal. This is where an advertiser is paying for the value of being associated with the websites brand, as well as the ads which are actually run. FACEBOOK ENGAGEMENT RATE CALCULATOR We have provided a useful Facebook Engagement Rate Calculator below. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engaged users you would need to get a specific Facebook Engagement Rate.. Feel free to experiment with different scenarios in order to help you better understand this metric.. Note: Facebook uses a slightly different Engagement Rate formula THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. OPEN RATE CALCULATOR CPL CALCULATOR (COST PER LEAD) What Does CPL Mean? CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.. CPL Formula CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. FACEBOOK COST PER RESULT CALCULATOR Facebook Cost Per Result Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. HOMEPAGE TAKEOVER (HPTO) DEFINITION Homepage Takeover is often abbreviated to HPTO and is considered a type of sponsorship. It is a high-value type of co-branding deal. This is where an advertiser is paying for the value of being associated with the websites brand, as well as the ads which are actually run. FACEBOOK ENGAGEMENT RATE CALCULATOR We have provided a useful Facebook Engagement Rate Calculator below. Use it to work out your Facebook Engagement Rate as well as derive the total reach and engaged users you would need to get a specific Facebook Engagement Rate.. Feel free to experiment with different scenarios in order to help you better understand this metric.. Note: Facebook uses a slightly different Engagement Rate formula THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

THIS MONTH’S READS: JUNE 2021 This Month. Ads are changing – learn all about the new targeting and placement paradigms. Also, a comprehensive list of all the types of SEO, an investigation on how & why clicks really matter to Google search (and you), and expert Amazon advertising advice. ONLINE ADVERTISING ANSWERS: JUNE 2021 Got questions? Get answers! I’m Justin Driskill, and this is the June edition of Online Advertising Answers. This month I look at why counting is so hard on the internet, why more ad impressions doesn’t necessarily equal more money, and why buying links is

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. SAMPLE ADVERTISING POLICY Sample Advertising Policy. Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users. Feel free to put this disclaimer

on your

ROI CALCULATOR & FORMULA Alternative ROI Equations. As Amount Gained – Amount Spent = profit, ROI can also be expressed as: ROI = Profit ÷ Amount Spent. ROI is also sometimes expressed as a number as opposed to a percentage. When this is the case, simply do not multiply by 100 to get the final result. Find out more. CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for YOUTUBE COST PER VIEW CALCULATOR YouTube Cost Per View Calculator. Try our useful YouTube CPV Calculator below to work out your Cost Per View. You can use it to work out your CPV as well as the number of views and/or cost you need to hit a specific CPV. Feel free to experiment with different scenarios in order to help you understand your YouTube ads and revenue

better.

HOMEPAGE TAKEOVER (HPTO) DEFINITION Homepage Takeover is often abbreviated to HPTO and is considered a type of sponsorship. It is a high-value type of co-branding deal. This is where an advertiser is paying for the value of being associated with the websites brand, as well as the ads which are actually run. FACEBOOK COST PER RESULT CALCULATOR Facebook Cost Per Result Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

TOP 50 DIGITAL MARKETING TWEETS OF THE YEAR 2020 has been mad. We can all agree on that right? For a lot of reasons, but also because Digital Marketing has *exploded* this year. And while it was previously already exploding at a reasonable pace, the fact that everyone has been forced to do everything online has made that explosion louder and faster than anyone could imagine.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR FOLLOW RATIO CALCULATOR We have provided a useful online Follow Ratio Calculator below to work out your Follow Ratio. If you believe the hype, it will also help you work out how cool you are (on Instagram or Twitter anyway), as it’s also known as a Cool Ratio. Feel free to experiment with different scenarios in order to help you understand this metric better. SAMPLE ADVERTISING POLICY Sample Advertising Policy. Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users. Feel free to put this disclaimer

on your

VTR CALCULATOR (VIEW-THROUGH RATE) You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. View-Throughs. Enter the number of View-Throughs here. LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. TWITTER ENGAGEMENT RATE CALCULATOR We have provided a useful Twitter Engagement Rate Calculator below. Use it to work out the Engagement Rate for your tweets, or whole Twitter account. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any tweet. Feel free to experiment with different scenarios in order to help you better understand this metric. FACEBOOK COST PER RESULT CALCULATOR Facebook Cost Per Result Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

TOP 50 DIGITAL MARKETING TWEETS OF THE YEAR 2020 has been mad. We can all agree on that right? For a lot of reasons, but also because Digital Marketing has *exploded* this year. And while it was previously already exploding at a reasonable pace, the fact that everyone has been forced to do everything online has made that explosion louder and faster than anyone could imagine.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR FOLLOW RATIO CALCULATOR We have provided a useful online Follow Ratio Calculator below to work out your Follow Ratio. If you believe the hype, it will also help you work out how cool you are (on Instagram or Twitter anyway), as it’s also known as a Cool Ratio. Feel free to experiment with different scenarios in order to help you understand this metric better. SAMPLE ADVERTISING POLICY Sample Advertising Policy. Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users. Feel free to put this disclaimer

on your

VTR CALCULATOR (VIEW-THROUGH RATE) You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. View-Throughs. Enter the number of View-Throughs here. LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. TWITTER ENGAGEMENT RATE CALCULATOR We have provided a useful Twitter Engagement Rate Calculator below. Use it to work out the Engagement Rate for your tweets, or whole Twitter account. You can also derive the total impressions and engagements you would need to get a specific Engagement Rate on any tweet. Feel free to experiment with different scenarios in order to help you better understand this metric. FACEBOOK COST PER RESULT CALCULATOR Facebook Cost Per Result Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. ONLINE ADVERTISING ANSWERS: JUNE 2021 Got questions? Get answers! I’m Justin Driskill, and this is the June edition of Online Advertising Answers. This month I look at why counting is so hard on the internet, why more ad impressions doesn’t necessarily equal more money, and why buying links is THIS MONTH’S READS: JUNE 2021 This Month. Ads are changing – learn all about the new targeting and placement paradigms. Also, a comprehensive list of all the types of SEO, an investigation on how & why clicks really matter to Google search (and you), and expert Amazon advertising advice. BUYING AD SPACE GUIDE 8) Advanced Optimising. 8.1) Value for Money Test. 8.2) When to Switch From CPC To CPM. 9) Making The Most From My Ads. 9.1) The Salesperson Is The Key. 9.2) Keeping Users Interested. 9.3) New Isn’t Always Good. 10) Demanding Compensation. 11) Display Advertising Glossary. CPD CALCULATOR (COST PER DAY) Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. Cost. Enter the cost here NOTE: Don't include the currency symbol. Days. Enter the number of days the campaign is SAMPLE ADVERTISING POLICY Internet users have historically been very wary of online advertising, so we’ve come up with this simple “Fair for Everyone” sample advertising policy which we hope will help calm people’s nerves, and also set everything on a more reasonable playing field with users.. Feel free to put this disclaimer on your site alongside your T&Cs so that people will understand what your advertising CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

CPL CALCULATOR (COST PER LEAD) What Does CPL Mean? CPL stands for Cost Per Lead and means that a payout is triggered every time an ad generates a lead. It is basically a variation of a CPA campaign, but with much more focus as lead generation is a whole industry.. CPL Formula CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for YOUTUBE COST PER VIEW CALCULATOR YouTube Cost Per View Calculator. Try our useful YouTube CPV Calculator below to work out your Cost Per View. You can use it to work out your CPV as well as the number of views and/or cost you need to hit a specific CPV. Feel free to experiment with different scenarios in order to help you understand your YouTube ads and revenue

better.

TOP 50 DIGITAL MARKETING TWEETS OF THE YEAR 2020 has been mad. We can all agree on that right? For a lot of reasons, but also because Digital Marketing has *exploded* this year. And while it was previously already exploding at a reasonable pace, the fact that everyone has been forced to do everything online has made that explosion louder and faster than anyone could imagine.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for 320X480 - MOBILE INTERSTITIAL 320x480s can also be used as a mobile video ad size, and as the expanded size of a 320×50 ad.. Fun Fact: 320×480 was adopted as the mobile interstitial as it was the screen size of iPhone 1, 3G, and 3Gs.The ad size should have been updated as screen sizes grew, however, it persists. This is in large part due to the fact that 320×480 is still the default setting in many places (such as

CLICK DEFINITION

What is a Click? When it comes to online advertising, a click refers to a user clicking on an ad. This is the goal of the majority of online advertising (especially CPC campaigns) and has been since ads first became clickable in 1994.Although things have moved on considerably since then, clicks continue to be used to compare campaigns using the CTR metric. 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very ANALYTICS RECOMMENDATION: GOOGLE ANALYTICS Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic.. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage when you log in. If you want a deep dive into your stats to understand and optimise LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for 320X480 - MOBILE INTERSTITIAL 320x480s can also be used as a mobile video ad size, and as the expanded size of a 320×50 ad.. Fun Fact: 320×480 was adopted as the mobile interstitial as it was the screen size of iPhone 1, 3G, and 3Gs.The ad size should have been updated as screen sizes grew, however, it persists. This is in large part due to the fact that 320×480 is still the default setting in many places (such as

CLICK DEFINITION

What is a Click? When it comes to online advertising, a click refers to a user clicking on an ad. This is the goal of the majority of online advertising (especially CPC campaigns) and has been since ads first became clickable in 1994.Although things have moved on considerably since then, clicks continue to be used to compare campaigns using the CTR metric. 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very ANALYTICS RECOMMENDATION: GOOGLE ANALYTICS Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic.. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage when you log in. If you want a deep dive into your stats to understand and optimise LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for CPD CALCULATOR (COST PER DAY) Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. Cost. Enter the cost here NOTE: Don't include the currency symbol. Days. Enter the number of days the campaign is 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. HOMEPAGE TAKEOVER (HPTO) DEFINITION Homepage Takeover is often abbreviated to HPTO and is considered a type of sponsorship. It is a high-value type of co-branding deal. This is where an advertiser is paying for the value of being associated with the websites brand, as well as the ads which are actually run. 6 WAYS TO MEASURE SUCCESS IN SOCIAL MEDIA CAMPAIGNS Social media offers profitable opportunities for marketers.But like other channels, social media marketing needs to be measured in order to be effective. If you’ve read any top tips for social media marketing, you’re now ready to start measuring your social media marketing campaigns.. In this article, we’re going to show you how to measure social media marketing performance using social CPV DEFINITION (COST PER VIEW) CPV Definition. CPV (meaning Cost Per View) is where you pay to have video adverts played. The term Cost Per View has been co-opted by video advertising from its previously dodgy origins. It used to be that Cost Per View referred to Adware – software that would LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for 320X480 - MOBILE INTERSTITIAL 320x480s can also be used as a mobile video ad size, and as the expanded size of a 320×50 ad.. Fun Fact: 320×480 was adopted as the mobile interstitial as it was the screen size of iPhone 1, 3G, and 3Gs.The ad size should have been updated as screen sizes grew, however, it persists. This is in large part due to the fact that 320×480 is still the default setting in many places (such as

CLICK DEFINITION

What is a Click? When it comes to online advertising, a click refers to a user clicking on an ad. This is the goal of the majority of online advertising (especially CPC campaigns) and has been since ads first became clickable in 1994.Although things have moved on considerably since then, clicks continue to be used to compare campaigns using the CTR metric. 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very ANALYTICS RECOMMENDATION: GOOGLE ANALYTICS Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic.. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage when you log in. If you want a deep dive into your stats to understand and optimise LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for 320X480 - MOBILE INTERSTITIAL 320x480s can also be used as a mobile video ad size, and as the expanded size of a 320×50 ad.. Fun Fact: 320×480 was adopted as the mobile interstitial as it was the screen size of iPhone 1, 3G, and 3Gs.The ad size should have been updated as screen sizes grew, however, it persists. This is in large part due to the fact that 320×480 is still the default setting in many places (such as

CLICK DEFINITION

What is a Click? When it comes to online advertising, a click refers to a user clicking on an ad. This is the goal of the majority of online advertising (especially CPC campaigns) and has been since ads first became clickable in 1994.Although things have moved on considerably since then, clicks continue to be used to compare campaigns using the CTR metric. 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very ANALYTICS RECOMMENDATION: GOOGLE ANALYTICS Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic.. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage when you log in. If you want a deep dive into your stats to understand and optimise LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for CPD CALCULATOR (COST PER DAY) Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. Cost. Enter the cost here NOTE: Don't include the currency symbol. Days. Enter the number of days the campaign is 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. HOMEPAGE TAKEOVER (HPTO) DEFINITION Homepage Takeover is often abbreviated to HPTO and is considered a type of sponsorship. It is a high-value type of co-branding deal. This is where an advertiser is paying for the value of being associated with the websites brand, as well as the ads which are actually run. 6 WAYS TO MEASURE SUCCESS IN SOCIAL MEDIA CAMPAIGNS Social media offers profitable opportunities for marketers.But like other channels, social media marketing needs to be measured in order to be effective. If you’ve read any top tips for social media marketing, you’re now ready to start measuring your social media marketing campaigns.. In this article, we’re going to show you how to measure social media marketing performance using social CPV DEFINITION (COST PER VIEW) CPV Definition. CPV (meaning Cost Per View) is where you pay to have video adverts played. The term Cost Per View has been co-opted by video advertising from its previously dodgy origins. It used to be that Cost Per View referred to Adware – software that would LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for 320X480 - MOBILE INTERSTITIAL 320x480s can also be used as a mobile video ad size, and as the expanded size of a 320×50 ad.. Fun Fact: 320×480 was adopted as the mobile interstitial as it was the screen size of iPhone 1, 3G, and 3Gs.The ad size should have been updated as screen sizes grew, however, it persists. This is in large part due to the fact that 320×480 is still the default setting in many places (such as

CLICK DEFINITION

What is a Click? When it comes to online advertising, a click refers to a user clicking on an ad. This is the goal of the majority of online advertising (especially CPC campaigns) and has been since ads first became clickable in 1994.Although things have moved on considerably since then, clicks continue to be used to compare campaigns using the CTR metric. 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very ANALYTICS RECOMMENDATION: GOOGLE ANALYTICS Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic.. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage when you log in. If you want a deep dive into your stats to understand and optimise LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2.

AD PRICING GUIDE

Ad Pricing Guide. Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when someone clicks on your ad. OPEN RATE CALCULATOR CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for 320X480 - MOBILE INTERSTITIAL 320x480s can also be used as a mobile video ad size, and as the expanded size of a 320×50 ad.. Fun Fact: 320×480 was adopted as the mobile interstitial as it was the screen size of iPhone 1, 3G, and 3Gs.The ad size should have been updated as screen sizes grew, however, it persists. This is in large part due to the fact that 320×480 is still the default setting in many places (such as

CLICK DEFINITION

What is a Click? When it comes to online advertising, a click refers to a user clicking on an ad. This is the goal of the majority of online advertising (especially CPC campaigns) and has been since ads first became clickable in 1994.Although things have moved on considerably since then, clicks continue to be used to compare campaigns using the CTR metric. 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. CPA DEFINITION (COST PER ACQUISITION) CPA Definition (Cost per Acquisition or Cost per Action) CPA means cost per acquisition (or sometimes cost per action) and it means paying for ads only if it leads to a sale (or another goal). It is one of the three most common ad pricing models used along with CPM and CPC. Most sites will not take CPA ads as they are a risky proposition, but there are many times when they can be very ANALYTICS RECOMMENDATION: GOOGLE ANALYTICS Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic.. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage when you log in. If you want a deep dive into your stats to understand and optimise LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. THE ONLINE ADVERTISING GUIDE The Online Advertising Guide covers Search, Social, Display, Email, Content, Analytics, Branding & everything to do with digital

marketing.

CPC CALCULATOR (COST PER CLICK) Ad TWO – Paying on CPM basis ($3 per 1,000 impressions): 10,000 impressions and 40 clicks costs $30 (CPC=$0.75) In the above example, both campaigns have received the same amount of impressions and clicks. They have a CTR of 0.40% which is quite good for CPD CALCULATOR (COST PER DAY) Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2. Don't enter any special characters, such as £$!% etc. Cost. Enter the cost here NOTE: Don't include the currency symbol. Days. Enter the number of days the campaign is 970X90 SUPER LEADERBOARD What is a Super Leaderboard? The 970×90 is an ad unit which is one of the IABs new ad portfolio, and was listed as Rising Star by the IAB.It has the dimensions of 970 pixels wide by 90 pixels tall. 970×90 ads are also known as a Super Leaderboards. It is sometimes used as a type of Pushdown ad. Despite being designated as an IAB Standard Ad, the 970×90 ad is pretty rare across the internet. CTR CALCULATOR (CLICK-THROUGH RATE) CTR stands for Click-Through Rate and is the simplest way to compare the performance on a basic level of different campaigns. This is because CTR is a better measure of success than simply the number of clicks an ad or link has received. For example: Ad ONE – seen 1,000 times and clicked on 30 times. Ad TWO – seen 10,000 times and

clicked

CPA CALCULATOR (COST PER ACQUISITION) CPA stands for Cost Per Acquisition or Cost Per Action. Cost Per Acquisition means paying for sales. A payout is triggered when a sale is caused by an ad being seen (or clicked on). It is generally up to the advertiser which ad caused a sale, as directly attributing a sale to a specific reason can be very complicated online. HOMEPAGE TAKEOVER (HPTO) DEFINITION Homepage Takeover is often abbreviated to HPTO and is considered a type of sponsorship. It is a high-value type of co-branding deal. This is where an advertiser is paying for the value of being associated with the websites brand, as well as the ads which are actually run. 6 WAYS TO MEASURE SUCCESS IN SOCIAL MEDIA CAMPAIGNS Social media offers profitable opportunities for marketers.But like other channels, social media marketing needs to be measured in order to be effective. If you’ve read any top tips for social media marketing, you’re now ready to start measuring your social media marketing campaigns.. In this article, we’re going to show you how to measure social media marketing performance using social CPV DEFINITION (COST PER VIEW) CPV Definition. CPV (meaning Cost Per View) is where you pay to have video adverts played. The term Cost Per View has been co-opted by video advertising from its previously dodgy origins. It used to be that Cost Per View referred to Adware – software that would LINKEDIN ENGAGEMENT RATE CALCULATOR LinkedIn Engagement Rate Calculator: Enter the stats you know below. You will need to fill out two of the three boxes to get an answer. Notes: 1. Filling out all three boxes in the top row will stop the calculator from working (leave blank the box you want to work out). 2.

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