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SCICOMM STUDIO 011: THE FUTURE OF EXPERIENCE Rhonda Holberton’s multimedia installations make use of digital and interactive technologies integrated into traditional methods of art production. Holberton received her MFA from Stanford University and her BFA from the California College of the Arts. She was a lecturer at Stanford University and is currently a professor of Digital Media Art at San Jose State University. SEVEN TIPS FOR STARTUPS: VC WISDOM FROM A16Z’S SCOTT KUPORSEE MORE ON NEXTRENDS.SWISSNEXSANFRANCISCO.ORG IN THE DRIVER’S SEAT: CONSUMER-LED AUTOMOTIVE INNOVATION You can also buy a new i3 BMW online and have it delivered to your door. In fact, BMW wishes to sell all of its models online one day soon and employ a mobile sales force that travels to the buyer instead of being centralized at a dealership.. Newcomer Tesla, who’s outselling BMW and Audi in California in the luxury car category, offers the whole range of the retail experience: sleek

SUBSCRIPTIONS

Insights and ideas from the American West. nextrends is your inside track to the freshest news from swissnex San Francisco’s vantage point in one of the world’s most innovative environments. Here, find reports on what’s hot in entrepreneurship and startups, and learn about technological breakthroughs and scientific advances. 8 LEARNINGS FOR SWISS START-UPS IN SILICON VALLEY Twice a year, the swissnex San Francisco Startup Camp brings together Swiss startups looking to make the jump over to the United States. Over the years, some of the best Swiss start-ups have come through, and in this post, the swissnex team has brought together eight central learnings for Swiss start-ups from past participants. THREE LEARNINGS FOR THE ERA OF FREE ELECTRONS 1. The clean energy disruption is well underway. Transformation in the electricity sector is being driven by three main trends: digitization, decarbonization, and decentralization. The cost of solar energy is expected to be at “grid parity” – that is, as cheap, or cheaper to produce and deliver than traditional fossil energy sources, in HILMAR SCHEEL, CHIEF DIGITAL OFFICER, VALORA Hilmar Scheel is the Chief Digital Officer at Switzerland-based Valora Group, leading the company’s digital transformation for a European retailer that already reaches 1.4 million customers daily at high frequency locations like railway stations and airports.. We caught up with Scheel before heading to the South by South West conference in

Austin, Texas.

TIM SAE KOO, CEO TINT It is a “coffee-break” read and a chance to get to know the nextPERSON accelerating change in the world. Enjoy! Meet our first nextPERSON: Tim Sae Koo, CEO of TINT. We met Tim during the Digital Campus Study Tour 2015 organized by swissnex San Francisco where we provided Swiss visitors with exclusive insight into the startup life

in San

SUBSCRIPTIONS

Austin, Texas.

in San

ROBO ADVISORS BECOMING A COMMODITY Insights and ideas from the American West. At first glance, the reason why robotic financial advising startups (such as Wealthfront, SigFig, or Betterment) are getting a lot of attention from investors, but also from the banking industry, is obvious: they are sexy! THE ESSENTIALS OF A SUCCESSFUL INBOUND MARKETING STRATEGY Why Inbound Marketing? • Today’s typical prospective studentsare digitally literate, informed and engaged • They expect consistent messaging & outreach tailored to their interests, goals, & concerns • Students want an open windowinto your institution’s mission and rather than overt self-promotion/selling • Meaningful dialogueand relationship-buildingwith your school community, IN THE DRIVER’S SEAT: CONSUMER-LED AUTOMOTIVE INNOVATION You can also buy a new i3 BMW online and have it delivered to your door. In fact, BMW wishes to sell all of its models online one day soon and employ a mobile sales force that travels to the buyer instead of being centralized at a dealership.. Newcomer Tesla, who’s outselling BMW and Audi in California in the luxury car category, offers the whole range of the retail experience: sleek THE NEW LANGUAGE OF EMOJI Emoticons are pictorial representations of a facial expressions, usually made out of punctuation marks : ) Emoji are actual pictograms, tiny faces or symbols displayed in comic style drawings within text messages and webpages. The history of emoticons starts 1648 in a poem by Robert Herrick, while the first online use of : ) and : ( is THREE LEARNINGS FOR THE ERA OF FREE ELECTRONS 1. The clean energy disruption is well underway. Transformation in the electricity sector is being driven by three main trends: digitization, decarbonization, and decentralization. The cost of solar energy is expected to be at “grid parity” – that is, as cheap, or cheaper to produce and deliver than traditional fossil energy sources, in MOOCS—THE END TO TRADITIONAL UNIVERSITIES? PART 1 Note: This is Part 1 of MOOCs—The End of Traditional Universities? by Christian Simm, swissnex San Francisco, and Pedro Pinto, EPFL. Read Part 2.. Take a cumulative student loan debt in America of about $1 trillion (surpassing credit card debt), new developments in artificial intelligence, more affordable tools for video capturing, editing, and sharing, widespread availability of broadband BRAIN GAMES: ALL IN YOUR HEAD, FOR REAL THIS TIME Kirsten Sanford. (“Dr. Kiki”) is dedicated to making science accessible.. She is recognized as one of the top science media personalities in the nation, holds a doctorate in Molecular, Cellular and Integrative Physiology (emphasis in Neurobiology) and a Bachelors degree in Wildlife, Fisheries, and Conservation Biology from the University of California, Davis, and is a specialist in TIM SAE KOO, CEO TINT It is a “coffee-break” read and a chance to get to know the nextPERSON accelerating change in the world. Enjoy! Meet our first nextPERSON: Tim Sae Koo, CEO of TINT. We met Tim during the Digital Campus Study Tour 2015 organized by swissnex San Francisco where we provided Swiss visitors with exclusive insight into the startup life

in San

THE FUTURE OF MEDIA: 10 TRENDS Insights and ideas from the American West. It’s no news that the media space is in a state of disruption. We attended Stanford’s “The Future of Media Conference” to investigate the changes in the last year and to discover what’s ahead. DIGITAL CAMPUS STUDY TOUR 2017 On day 2 of our Digital Campus Study Tour we had a chance to visit two very well known but also completely different institutions. In the morning we visited Stanford University, one of the world’s most prestigious universities.

RADIAN6 REPORT

Radian6 Report – August 2011 – SWITCH Summary WHAT IS A RADIAN6 REPORT? Radian6 Reports provide up-to-date details on what people are

saying online about

DETAILED REPORT

Detailed Report - 1 - us.cision.com Deinet herbert Source: seeclearlynow.allergiesaid.com, Posted on: Oct 31, 2011 10:35 AM Deinet herbert FHS St.Gallen, Hochschule für Angewandte

Wissenschaften

SEVEN TIPS FOR STARTUPS: VC WISDOM FROM A16Z’S SCOTT KUPORSEE MORE ON NEXTRENDS.SWISSNEXSANFRANCISCO.ORG NEW CHALLENGES, AND HOPES, FOR HUMANITARIAN COLLABORATION Insights and ideas from the American West. Last week at swissnex San Francisco, we were delighted to host an engrossing conversation between Yves Daccord, the Director-General of the International Committee of the Red Cross (ICRC); Marc Benioff, the CEO of Salesforce; human rights activist Clemantine Wamariya, and Fast Forward president and co-founder, Kevin Barenblat. HILMAR SCHEEL, CHIEF DIGITAL OFFICER, VALORA Hilmar Scheel is the Chief Digital Officer at Switzerland-based Valora Group, leading the company’s digital transformation for a European retailer that already reaches 1.4 million customers daily at high frequency locations like railway stations and airports.. We caught up with Scheel before heading to the South by South West conference in

Austin, Texas.

INCUBATE CREATIVITY! THE NEW, INTERDISCIPLINARY New Museum Director Lisa Phillips and Deputy Director Karen Wong worked “secretly and quietly” for more than a year on the project, which fulfills the museum’s mission of being a destination for new art and new ideas. In February, NEW INC began accepting applications. For a full-time membership fee of $600/month or a part-time fee of $350/month, artists, entrepreneurs, designers, and FUNDRAISING VENTURE CAPITAL THE SILICON VALLEY WAY Does it make sense for Swiss startups to raise venture capital (VC) money in the US? And if so, what do American investors look for? On April 24th, Automattic CEO Toni Schneider answered these questions during swissnex San Francisco’s third webinar on US market entry geared toward Swiss startups. Following two previous sessions on legal issues, this time the spotlight was on fundraising and THE CUSTOMIZED, SOCIAL FUTURE OF RETAIL The Customized, Social Future of Retail. 14490 Views 07 Sep 2015 1 Comment innovation, technology Birgit Coleman. Shopping is becoming a highly customized experience. After years of showrooming—defined as the habit of looking at products in person, in a store, then buying them cheaper online—the data-driven shopping experience is finally DR. ANDREAS BERGER, CO-FOUNDER & CEO OF HUMADA INC Internet giants built their empires by tracking our personal data, as a way to serve customized advertising to users. Humada aims to shift that paradigm by bringing control back to individual users like you and me. We met Dr. Andreas Berger, Co-Founder & CEO of Humada Inc., last year at GreenBiz Group’s VERGE conference, where he spoke about GRASS ROOTS GREENING In Seattle, the Alley network project transforms small, underutilized, dark alleys around the city into art galleries—without permission—for pedestrians and art lovers to enjoy.. Moving on up. Inspired by bottom-up initiatives, Boston’s mayor Martin J. Walsh created the Public Space Invitational, a competition aimed at re-thinking small public spaces with the help of the many creative ROBO ADVISORS BECOMING A COMMODITY Insights and ideas from the American West. At first glance, the reason why robotic financial advising startups (such as Wealthfront, SigFig, or Betterment) are getting a lot of attention from investors, but also from the banking industry, is obvious: they are sexy!

WHO KILLED PRIVACY?

We are familiar with the value of a pound of carrots but we have a lot to learn about the price of the Internet. In the meantime, if you are privacy sensitive, you should support firms that try to find other business models and don’t be so reluctant to pay a dollar for SEVEN TIPS FOR STARTUPS: VC WISDOM FROM A16Z’S SCOTT KUPORSEE MORE ON NEXTRENDS.SWISSNEXSANFRANCISCO.ORG NEW CHALLENGES, AND HOPES, FOR HUMANITARIAN COLLABORATION Insights and ideas from the American West. Last week at swissnex San Francisco, we were delighted to host an engrossing conversation between Yves Daccord, the Director-General of the International Committee of the Red Cross (ICRC); Marc Benioff, the CEO of Salesforce; human rights activist Clemantine Wamariya, and Fast Forward president and co-founder, Kevin Barenblat. HILMAR SCHEEL, CHIEF DIGITAL OFFICER, VALORA Hilmar Scheel is the Chief Digital Officer at Switzerland-based Valora Group, leading the company’s digital transformation for a European retailer that already reaches 1.4 million customers daily at high frequency locations like railway stations and airports.. We caught up with Scheel before heading to the South by South West conference in

Austin, Texas.

WHO KILLED PRIVACY?

We are familiar with the value of a pound of carrots but we have a lot to learn about the price of the Internet. In the meantime, if you are privacy sensitive, you should support firms that try to find other business models and don’t be so reluctant to pay a dollar for THE NEW LANGUAGE OF EMOJI Emoticons are pictorial representations of a facial expressions, usually made out of punctuation marks : ) Emoji are actual pictograms, tiny faces or symbols displayed in comic style drawings within text messages and webpages. The history of emoticons starts 1648 in a poem by Robert Herrick, while the first online use of : ) and : ( is IN THE DRIVER’S SEAT: CONSUMER-LED AUTOMOTIVE INNOVATION You can also buy a new i3 BMW online and have it delivered to your door. In fact, BMW wishes to sell all of its models online one day soon and employ a mobile sales force that travels to the buyer instead of being centralized at a dealership.. Newcomer Tesla, who’s outselling BMW and Audi in California in the luxury car category, offers the whole range of the retail experience: sleek THE DISK DRIVE IS YOUR DNA Last March, scientists at Harvard’s Wyss Institute encoded data into human DNA, fitting 42 copies of the Library of Congress’ digital archive into a single gram.. DNA holds massive advantages over all other forms of storage, as we’ve learned from paleontology: just try reading a hard drive that’s been buried in a cave for 430,000 years.That’s exactly what computational biologists are BRAIN GAMES: ALL IN YOUR HEAD, FOR REAL THIS TIME Kirsten Sanford. (“Dr. Kiki”) is dedicated to making science accessible.. She is recognized as one of the top science media personalities in the nation, holds a doctorate in Molecular, Cellular and Integrative Physiology (emphasis in Neurobiology) and a Bachelors degree in Wildlife, Fisheries, and Conservation Biology from the University of California, Davis, and is a specialist in INCUBATE CREATIVITY! THE NEW, INTERDISCIPLINARY New Museum Director Lisa Phillips and Deputy Director Karen Wong worked “secretly and quietly” for more than a year on the project, which fulfills the museum’s mission of being a destination for new art and new ideas. In February, NEW INC began accepting applications. For a full-time membership fee of $600/month or a part-time fee of $350/month, artists, entrepreneurs, designers, and GRASS ROOTS GREENING In Seattle, the Alley network project transforms small, underutilized, dark alleys around the city into art galleries—without permission—for pedestrians and art lovers to enjoy.. Moving on up. Inspired by bottom-up initiatives, Boston’s mayor Martin J. Walsh created the Public Space Invitational, a competition aimed at re-thinking small public spaces with the help of the many creative TIM SAE KOO, CEO TINT It is a “coffee-break” read and a chance to get to know the nextPERSON accelerating change in the world. Enjoy! Meet our first nextPERSON: Tim Sae Koo, CEO of TINT. We met Tim during the Digital Campus Study Tour 2015 organized by swissnex San Francisco where we provided Swiss visitors with exclusive insight into the startup life

in San

MESSAGE ME: PUTTING SECURITY CLAIMS TO THE TEST Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive

in Silicon Valley.

WHO KILLED PRIVACY?

Insights and ideas from the American West. As selfies pop up like mushrooms on the web, the selfie app Shots reached one million users. Selfies are everywhere—they make us laugh, cry, or smile—they create emotions and build a social construct where ridicule is not

fatal.

SEVEN INSTAGRAM TIPS TO STRENGTHEN YOUR BRAND 4) Style pictures. Instagram filters are an easy way to make your pictures look compelling. To draw attention to the main object in your picture, blur the background to move the important objects in focus. SCICOMM STUDIO 011: THE FUTURE OF EXPERIENCE Rhonda Holberton’s multimedia installations make use of digital and interactive technologies integrated into traditional methods of art production. Holberton received her MFA from Stanford University and her BFA from the California College of the Arts. She was a lecturer at Stanford University and is currently a professor of Digital Media Art at San Jose State University. SEVEN TIPS FOR STARTUPS: VC WISDOM FROM A16Z’S SCOTT KUPORSEE MORE ON NEXTRENDS.SWISSNEXSANFRANCISCO.ORG ARTISTS MOUNT (VIRTUAL) GUERRILLA EXHIBITION AT SFMOMA Artists Mount (Virtual) Guerrilla Exhibition at SFMOMA. When the San Francisco Museum of Modern Art reopened in May 2016, it designated the ground floor galleries as public space: nearly a quarter of the museum’s recent expansion. But a small group of anonymous artists is pushing the limits of how artists and visitors can engage with art in ABOUT | INSIGHTS AND IDEAS FROM THE AMERICAN WEST Insights and ideas from the American West. nextrends is your inside track to the freshest news from swissnex San Francisco’s vantage point in one of the world’s most innovative environments. Here, find reports on what’s hot in entrepreneurship and startups, and learn about technological breakthroughs and scientific advances. NEW CHALLENGES, AND HOPES, FOR HUMANITARIAN COLLABORATION Insights and ideas from the American West. Last week at swissnex San Francisco, we were delighted to host an engrossing conversation between Yves Daccord, the Director-General of the International Committee of the Red Cross (ICRC); Marc Benioff, the CEO of Salesforce; human rights activist Clemantine Wamariya, and Fast Forward president and co-founder, Kevin Barenblat. 8 LEARNINGS FOR SWISS START-UPS IN SILICON VALLEY Twice a year, the swissnex San Francisco Startup Camp brings together Swiss startups looking to make the jump over to the United States. Over the years, some of the best Swiss start-ups have come through, and in this post, the swissnex team has brought together eight central learnings for Swiss start-ups from past participants. IN THE DRIVER’S SEAT: CONSUMER-LED AUTOMOTIVE INNOVATION You can also buy a new i3 BMW online and have it delivered to your door. In fact, BMW wishes to sell all of its models online one day soon and employ a mobile sales force that travels to the buyer instead of being centralized at a dealership.. Newcomer Tesla, who’s outselling BMW and Audi in California in the luxury car category, offers the whole range of the retail experience: sleek THE CUSTOMIZED, SOCIAL FUTURE OF RETAIL The Customized, Social Future of Retail. 14490 Views 07 Sep 2015 1 Comment innovation, technology Birgit Coleman. Shopping is becoming a highly customized experience. After years of showrooming—defined as the habit of looking at products in person, in a store, then buying them cheaper online—the data-driven shopping experience is finally YOUTH IS (NOT) WASTED ON THE YOUNG Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive

in Silicon Valley.

THE ESSENTIALS OF A SUCCESSFUL INBOUND MARKETING STRATEGY Why Inbound Marketing? • Today’s typical prospective studentsare digitally literate, informed and engaged • They expect consistent messaging & outreach tailored to their interests, goals, & concerns • Students want an open windowinto your institution’s mission and rather than overt self-promotion/selling • Meaningful dialogueand relationship-buildingwith your school community, SCICOMM STUDIO 011: THE FUTURE OF EXPERIENCE Rhonda Holberton’s multimedia installations make use of digital and interactive technologies integrated into traditional methods of art production. Holberton received her MFA from Stanford University and her BFA from the California College of the Arts. She was a lecturer at Stanford University and is currently a professor of Digital Media Art at San Jose State University. SEVEN TIPS FOR STARTUPS: VC WISDOM FROM A16Z’S SCOTT KUPORSEE MORE ON NEXTRENDS.SWISSNEXSANFRANCISCO.ORG ARTISTS MOUNT (VIRTUAL) GUERRILLA EXHIBITION AT SFMOMA Artists Mount (Virtual) Guerrilla Exhibition at SFMOMA. When the San Francisco Museum of Modern Art reopened in May 2016, it designated the ground floor galleries as public space: nearly a quarter of the museum’s recent expansion. But a small group of anonymous artists is pushing the limits of how artists and visitors can engage with art in ABOUT | INSIGHTS AND IDEAS FROM THE AMERICAN WEST Insights and ideas from the American West. nextrends is your inside track to the freshest news from swissnex San Francisco’s vantage point in one of the world’s most innovative environments. Here, find reports on what’s hot in entrepreneurship and startups, and learn about technological breakthroughs and scientific advances. NEW CHALLENGES, AND HOPES, FOR HUMANITARIAN COLLABORATION Insights and ideas from the American West. Last week at swissnex San Francisco, we were delighted to host an engrossing conversation between Yves Daccord, the Director-General of the International Committee of the Red Cross (ICRC); Marc Benioff, the CEO of Salesforce; human rights activist Clemantine Wamariya, and Fast Forward president and co-founder, Kevin Barenblat. 8 LEARNINGS FOR SWISS START-UPS IN SILICON VALLEY Twice a year, the swissnex San Francisco Startup Camp brings together Swiss startups looking to make the jump over to the United States. Over the years, some of the best Swiss start-ups have come through, and in this post, the swissnex team has brought together eight central learnings for Swiss start-ups from past participants. IN THE DRIVER’S SEAT: CONSUMER-LED AUTOMOTIVE INNOVATION You can also buy a new i3 BMW online and have it delivered to your door. In fact, BMW wishes to sell all of its models online one day soon and employ a mobile sales force that travels to the buyer instead of being centralized at a dealership.. Newcomer Tesla, who’s outselling BMW and Audi in California in the luxury car category, offers the whole range of the retail experience: sleek THE CUSTOMIZED, SOCIAL FUTURE OF RETAIL The Customized, Social Future of Retail. 14490 Views 07 Sep 2015 1 Comment innovation, technology Birgit Coleman. Shopping is becoming a highly customized experience. After years of showrooming—defined as the habit of looking at products in person, in a store, then buying them cheaper online—the data-driven shopping experience is finally YOUTH IS (NOT) WASTED ON THE YOUNG Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive

in Silicon Valley.

THE ESSENTIALS OF A SUCCESSFUL INBOUND MARKETING STRATEGY Why Inbound Marketing? • Today’s typical prospective studentsare digitally literate, informed and engaged • They expect consistent messaging & outreach tailored to their interests, goals, & concerns • Students want an open windowinto your institution’s mission and rather than overt self-promotion/selling • Meaningful dialogueand relationship-buildingwith your school community, TYPES THEY CAN MAKE: WITH NORM AND MAXIMAGE The Types We Can Make exhibit, a project by ECAL/University of Art and Design Lausanne showcasing Swiss typography, closes its swissnex San Francisco run in style with a string of events beginning with presentations from leading Swiss graphic design teams Norm and Maximage.. The Zurich-based duo Norm is made up of Manuel Krebs and Dimitri Bruni, among the most prominent names in modern NEW CHALLENGES, AND HOPES, FOR HUMANITARIAN COLLABORATION Insights and ideas from the American West. Last week at swissnex San Francisco, we were delighted to host an engrossing conversation between Yves Daccord, the Director-General of the International Committee of the Red Cross (ICRC); Marc Benioff, the CEO of Salesforce; human rights activist Clemantine Wamariya, and Fast Forward president and co-founder, Kevin Barenblat. ABOUT | INSIGHTS AND IDEAS FROM THE AMERICAN WEST Insights and ideas from the American West. nextrends is your inside track to the freshest news from swissnex San Francisco’s vantage point in one of the world’s most innovative environments. Here, find reports on what’s hot in entrepreneurship and startups, and learn about technological breakthroughs and scientific advances. IN THE DRIVER’S SEAT: CONSUMER-LED AUTOMOTIVE INNOVATION You can also buy a new i3 BMW online and have it delivered to your door. In fact, BMW wishes to sell all of its models online one day soon and employ a mobile sales force that travels to the buyer instead of being centralized at a dealership.. Newcomer Tesla, who’s outselling BMW and Audi in California in the luxury car category, offers the whole range of the retail experience: sleek BRAIN GAMES: ALL IN YOUR HEAD, FOR REAL THIS TIME Kirsten Sanford. (“Dr. Kiki”) is dedicated to making science accessible.. She is recognized as one of the top science media personalities in the nation, holds a doctorate in Molecular, Cellular and Integrative Physiology (emphasis in Neurobiology) and a Bachelors degree in Wildlife, Fisheries, and Conservation Biology from the University of California, Davis, and is a specialist in THREE LEARNINGS FOR THE ERA OF FREE ELECTRONS 1. The clean energy disruption is well underway. Transformation in the electricity sector is being driven by three main trends: digitization, decarbonization, and decentralization. The cost of solar energy is expected to be at “grid parity” – that is, as cheap, or cheaper to produce and deliver than traditional fossil energy sources, in MOOCS—THE END TO TRADITIONAL UNIVERSITIES? PART 1 Note: This is Part 1 of MOOCs—The End of Traditional Universities? by Christian Simm, swissnex San Francisco, and Pedro Pinto, EPFL. Read Part 2.. Take a cumulative student loan debt in America of about $1 trillion (surpassing credit card debt), new developments in artificial intelligence, more affordable tools for video capturing, editing, and sharing, widespread availability of broadband TIM SAE KOO, CEO TINT It is a “coffee-break” read and a chance to get to know the nextPERSON accelerating change in the world. Enjoy! Meet our first nextPERSON: Tim Sae Koo, CEO of TINT. We met Tim during the Digital Campus Study Tour 2015 organized by swissnex San Francisco where we provided Swiss visitors with exclusive insight into the startup life

in San

THE FASHIONABLE FANTASIES OF WEARABLE TECHNOLOGY What’s more, this year’s New York fashion week went berserk over Google Glass.The epic September issue of US Vogue featured a photo shoot by Steven Klein with an androgynous model wearing the head-mounted computer. Google is allegedly also working on a smartwatch—they bought WIMM Labs in late August.. With the launch of the Sony SmartWatch 2, Samsung’s own smartwatch, ROBO ADVISORS BECOMING A COMMODITY Insights and ideas from the American West. At first glance, the reason why robotic financial advising startups (such as Wealthfront, SigFig, or Betterment) are getting a lot of attention from investors, but also from the banking industry, is obvious: they are sexy! TYPES THEY CAN MAKE: WITH NORM AND MAXIMAGE The Types We Can Make exhibit, a project by ECAL/University of Art and Design Lausanne showcasing Swiss typography, closes its swissnex San Francisco run in style with a string of events beginning with presentations from leading Swiss graphic design teams Norm and Maximage.. The Zurich-based duo Norm is made up of Manuel Krebs and Dimitri Bruni, among the most prominent names in modern SCICOMM STUDIO 011: THE FUTURE OF EXPERIENCE Rhonda Holberton’s multimedia installations make use of digital and interactive technologies integrated into traditional methods of art production. Holberton received her MFA from Stanford University and her BFA from the California College of the Arts. She was a lecturer at Stanford University and is currently a professor of Digital Media Art at San Jose State University. SCICOMM STUDIO 015: THE CANNABIS CONVERSATION Laura Herrera is a consultant from the border community of El Paso, Texas who has resided in the Bay Area for over eight years. Her doctoral research interest focuses on bridging the gap between cannabis research and public health education. Since 2010, she has been deeply integrated in the cannabis industry in cultivation, manufacturing, and medicinal/policy research as well as exploring the NEW CHALLENGES, AND HOPES, FOR HUMANITARIAN COLLABORATION Insights and ideas from the American West. Last week at swissnex San Francisco, we were delighted to host an engrossing conversation between Yves Daccord, the Director-General of the International Committee of the Red Cross (ICRC); Marc Benioff, the CEO of Salesforce; human rights activist Clemantine Wamariya, and Fast Forward president and co-founder, Kevin Barenblat. ABOUT | INSIGHTS AND IDEAS FROM THE AMERICAN WEST Insights and ideas from the American West. nextrends is your inside track to the freshest news from swissnex San Francisco’s vantage point in one of the world’s most innovative environments. Here, find reports on what’s hot in entrepreneurship and startups, and learn about technological breakthroughs and scientific advances. ARTISTS MOUNT (VIRTUAL) GUERRILLA EXHIBITION AT SFMOMA Artists Mount (Virtual) Guerrilla Exhibition at SFMOMA. When the San Francisco Museum of Modern Art reopened in May 2016, it designated the ground floor galleries as public space: nearly a quarter of the museum’s recent expansion. But a small group of anonymous artists is pushing the limits of how artists and visitors can engage with art in

SUBSCRIPTIONS

A FAREWELL

Looking back on our first meeting in Bern in May of 2011, I was full of trepidation and concern typical of any large event. Could we really

add value?

TYPES THEY CAN MAKE: WITH NORM AND MAXIMAGE The Types We Can Make exhibit, a project by ECAL/University of Art and Design Lausanne showcasing Swiss typography, closes its swissnex San Francisco run in style with a string of events beginning with presentations from leading Swiss graphic design teams Norm and Maximage.. The Zurich-based duo Norm is made up of Manuel Krebs and Dimitri Bruni, among the most prominent names in modern SCICOMM STUDIO 011: THE FUTURE OF EXPERIENCE Rhonda Holberton’s multimedia installations make use of digital and interactive technologies integrated into traditional methods of art production. Holberton received her MFA from Stanford University and her BFA from the California College of the Arts. She was a lecturer at Stanford University and is currently a professor of Digital Media Art at San Jose State University. SCICOMM STUDIO 015: THE CANNABIS CONVERSATION Laura Herrera is a consultant from the border community of El Paso, Texas who has resided in the Bay Area for over eight years. Her doctoral research interest focuses on bridging the gap between cannabis research and public health education. Since 2010, she has been deeply integrated in the cannabis industry in cultivation, manufacturing, and medicinal/policy research as well as exploring the NEW CHALLENGES, AND HOPES, FOR HUMANITARIAN COLLABORATION Insights and ideas from the American West. Last week at swissnex San Francisco, we were delighted to host an engrossing conversation between Yves Daccord, the Director-General of the International Committee of the Red Cross (ICRC); Marc Benioff, the CEO of Salesforce; human rights activist Clemantine Wamariya, and Fast Forward president and co-founder, Kevin Barenblat. ABOUT | INSIGHTS AND IDEAS FROM THE AMERICAN WEST Insights and ideas from the American West. nextrends is your inside track to the freshest news from swissnex San Francisco’s vantage point in one of the world’s most innovative environments. Here, find reports on what’s hot in entrepreneurship and startups, and learn about technological breakthroughs and scientific advances. ARTISTS MOUNT (VIRTUAL) GUERRILLA EXHIBITION AT SFMOMA Artists Mount (Virtual) Guerrilla Exhibition at SFMOMA. When the San Francisco Museum of Modern Art reopened in May 2016, it designated the ground floor galleries as public space: nearly a quarter of the museum’s recent expansion. But a small group of anonymous artists is pushing the limits of how artists and visitors can engage with art in

SUBSCRIPTIONS

A FAREWELL

Looking back on our first meeting in Bern in May of 2011, I was full of trepidation and concern typical of any large event. Could we really

add value?

ABOUT | INSIGHTS AND IDEAS FROM THE AMERICAN WEST Insights and ideas from the American West. nextrends is your inside track to the freshest news from swissnex San Francisco’s vantage point in one of the world’s most innovative environments. Here, find reports on what’s hot in entrepreneurship and startups, and learn about technological breakthroughs and scientific advances. SEVEN TIPS FOR STARTUPS: VC WISDOM FROM A16Z’S SCOTT KUPOR Seven tips for startups. 1. Aim for the moon. The main focus of the fireside chat with Scott Kupor was to share some basic but important tips for investment hungry startups. The most important message is that a16z relies on so-called “moonshots”, that is, startups that bet big and aim for the moon. Scott commented that a 3x return is nice

ABOUT

“The Digital Campus” is an evolution of the “Swiss Academia and the Social Media Landscape” program, which swissnex San Francisco led from 2011 through 2012. The objective of this program is to continue to build upon the growing social media expertise of program participants and provide Swiss higher education with the latest knowledge and best practices on how to leverage new 8 LEARNINGS FOR SWISS START-UPS IN SILICON VALLEY Twice a year, the swissnex San Francisco Startup Camp brings together Swiss startups looking to make the jump over to the United States. Over the years, some of the best Swiss start-ups have come through, and in this post, the swissnex team has brought together eight central learnings for Swiss start-ups from past participants. THE NEW LANGUAGE OF EMOJI Emoticons are pictorial representations of a facial expressions, usually made out of punctuation marks : ) Emoji are actual pictograms, tiny faces or symbols displayed in comic style drawings within text messages and webpages. The history of emoticons starts 1648 in a poem by Robert Herrick, while the first online use of : ) and : ( is A TALE OF TWO LANDS: ENERGY IN THE AMERICAN WEST A renewable change is gonna come. I heard a surprising statistic at the Cleantech Forum I attended recently: In the last three years, coal stocks have lost 99 percent of their value. Whoa. Can they keep their one percent equity given the moratorium on new mineral leases for THE FUTURE IS SQUISHY Insights and ideas from the American West. Our imagination of robots has been stuck in the iron age. Science fiction seems only to invent bigger, sleeker versions of wind-up toys, or the Tin Man from Wizard of Oz.Recent innovations may (literally) soften that view, opening up new horizons in rescue operations, elderly care, and environmental

crises.

YOUTH IS (NOT) WASTED ON THE YOUNG Florencia Prada is the Head of Digital Marketing at swissnex San Francisco. While she loves all things tech, she tries hard not to get carried away by shiny objects and new ideas that are all too pervasive

in Silicon Valley.

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Swissnex in San Francisco is part of a global network for international collaboration located at Pier 17. We connect Switzerland, North America and the world in science, education, innovation, and the arts, and foster exchange between the regions.

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OUR IMPACT

Swissnex collaborates with a broad spectrum of partners related to international research and innovation. Swissnex in San Francisco, located at Pier 17, is part of the global Swissnex Network for international collaboration. Our mission is to connect people and ideas from Switzerland and the San Francisco Bay Area to foster exchange in research, education, innovation, and the arts. We produce events, workshops, conferences, exhibitions, and research trends that shape our society.

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NEXTRENDS

6 FACETS OF DIGITAL TRUST Explore the different facets of digital trust emerging as one of the promising ways to understand the limitations of our systems and identify where promising opportunities for intervention lie.

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Photograph: Astra Brinkmann Read article Photograph: Dominic Sutter

OUR STORIES

Discover the impact of our work by exploring the stories of our partners and how they collaborated with us on their projects.

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