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SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

SELECT YOUR COUNTRY

Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands DIGITAL PRODUCT SAMPLING VS. TRADITIONAL IN-STORE SAMPLING Digital product sampling gives brands the ability to target specific audiences to ensure the right product always ends up in the right hands. Brands are enabled to track a consumer’s product experience across multiple channels from start to finish, collecting valuable data along the way. Digitizing a traditional space has had its difficulties though; there is a large market of freebie FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Sampler Brand Panel. Login to Sampler Self-Serve Platform. Enter your

details below.

SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

SELECT YOUR COUNTRY

Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands DIGITAL PRODUCT SAMPLING VS. TRADITIONAL IN-STORE SAMPLING Digital product sampling gives brands the ability to target specific audiences to ensure the right product always ends up in the right hands. Brands are enabled to track a consumer’s product experience across multiple channels from start to finish, collecting valuable data along the way. Digitizing a traditional space has had its difficulties though; there is a large market of freebie FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Sampler Brand Panel. Login to Sampler Self-Serve Platform. Enter your

details below.

SAMPLER FOR BUSINESS Lauren Brown eCommerce Marketing at PepsiCo. "After doing a sampling program with Sampler, we found out things about our products that we didn't even know. All those insights are great for us to put back into the creative, put back into the marketing and kind of target those people more efficiently. Use these programs to really learn the why HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

ABOUT SAMPLER

Why we love working here. "As someone who has always been extremely active and can’t say no to a project, it’s understandable that I can occasionally be prone to burn out. That’s why I truly value Sampler’s view on balance: namely that you are the most important thing on the to do list." "From the beginning, Sampler was always an

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. CLIENT SUCCESS STORIES Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your NETWORK PARTNER PAGE Show your audience some love with samples. The Sampler Network Partner program powers custom boxes for some of today’s most influential media companies including Men’s Health, The Kit, FASHION Magazine

and more.

THE PSYCHOLOGY OF SAMPLING When you share free product with them, a mental desire to reciprocate the gesture comes into play. According to Alex Birkett of ConversionXL, people, by nature, feel obliged to provide either discounts or concessions to others if they’ve received favors from those others. By giving free samples, consumers are implicitly

indebted to grocery

CONTACTLESS PRODUCT SAMPLING IS NOW A MUST-HAVE FOR BRANDS One of the primary benefits of in-store sampling for consumers has been the ability to physically experience the product before purchase. In fact, a study by RetailDive revealed that 62% consumers said the ability to see, touch and feel products was the reason they shopped in stores versus online. However, the desire to try products in store in a post-coronavirus-era seems to have been

TERMS OF SERVICE

THESE TERMS OF USE (“TERMS”) APPLY TO ALL USERS WHO USE THE SOFTWARE. SAMPLER MAY ONLY BE USED BY INDIVIDUALS WHO ARE AT LEAST 13 YEARS OLD. BY USING THE SOFTWARE, RELATED SAMPLER OR PARTNER APPLICATIONS, OR FACEBOOK OR OTHER WEB PAGES RUNNING THE SAMPLING PROGRAM (“SITES”), YOU ARE AGREEING TO BE BOUND BY THESE TERMS. SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

SELECT YOUR COUNTRY

Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands DIGITAL PRODUCT SAMPLING VS. TRADITIONAL IN-STORE SAMPLING Digital product sampling gives brands the ability to target specific audiences to ensure the right product always ends up in the right hands. Brands are enabled to track a consumer’s product experience across multiple channels from start to finish, collecting valuable data along the way. Digitizing a traditional space has had its difficulties though; there is a large market of freebie FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Sampler Brand Panel. Login to Sampler Self-Serve Platform. Enter your

details below.

SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

SELECT YOUR COUNTRY

Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands DIGITAL PRODUCT SAMPLING VS. TRADITIONAL IN-STORE SAMPLING Digital product sampling gives brands the ability to target specific audiences to ensure the right product always ends up in the right hands. Brands are enabled to track a consumer’s product experience across multiple channels from start to finish, collecting valuable data along the way. Digitizing a traditional space has had its difficulties though; there is a large market of freebie FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Sampler Brand Panel. Login to Sampler Self-Serve Platform. Enter your

details below.

SAMPLER FOR BUSINESS Lauren Brown eCommerce Marketing at PepsiCo. "After doing a sampling program with Sampler, we found out things about our products that we didn't even know. All those insights are great for us to put back into the creative, put back into the marketing and kind of target those people more efficiently. Use these programs to really learn the why HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

ABOUT SAMPLER

Why we love working here. "As someone who has always been extremely active and can’t say no to a project, it’s understandable that I can occasionally be prone to burn out. That’s why I truly value Sampler’s view on balance: namely that you are the most important thing on the to do list." "From the beginning, Sampler was always an

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. CLIENT SUCCESS STORIES Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your NETWORK PARTNER PAGE Show your audience some love with samples. The Sampler Network Partner program powers custom boxes for some of today’s most influential media companies including Men’s Health, The Kit, FASHION Magazine

and more.

THE PSYCHOLOGY OF SAMPLING When you share free product with them, a mental desire to reciprocate the gesture comes into play. According to Alex Birkett of ConversionXL, people, by nature, feel obliged to provide either discounts or concessions to others if they’ve received favors from those others. By giving free samples, consumers are implicitly

indebted to grocery

CONTACTLESS PRODUCT SAMPLING IS NOW A MUST-HAVE FOR BRANDS One of the primary benefits of in-store sampling for consumers has been the ability to physically experience the product before purchase. In fact, a study by RetailDive revealed that 62% consumers said the ability to see, touch and feel products was the reason they shopped in stores versus online. However, the desire to try products in store in a post-coronavirus-era seems to have been

TERMS OF SERVICE

THESE TERMS OF USE (“TERMS”) APPLY TO ALL USERS WHO USE THE SOFTWARE. SAMPLER MAY ONLY BE USED BY INDIVIDUALS WHO ARE AT LEAST 13 YEARS OLD. BY USING THE SOFTWARE, RELATED SAMPLER OR PARTNER APPLICATIONS, OR FACEBOOK OR OTHER WEB PAGES RUNNING THE SAMPLING PROGRAM (“SITES”), YOU ARE AGREEING TO BE BOUND BY THESE TERMS. SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

SELECT YOUR COUNTRY

Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands DIGITAL PRODUCT SAMPLING VS. TRADITIONAL IN-STORE SAMPLING Digital product sampling gives brands the ability to target specific audiences to ensure the right product always ends up in the right hands. Brands are enabled to track a consumer’s product experience across multiple channels from start to finish, collecting valuable data along the way. Digitizing a traditional space has had its difficulties though; there is a large market of freebie FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Sampler Brand Panel. Login to Sampler Self-Serve Platform. Enter your

details below.

SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

SELECT YOUR COUNTRY

Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands DIGITAL PRODUCT SAMPLING VS. TRADITIONAL IN-STORE SAMPLING Digital product sampling gives brands the ability to target specific audiences to ensure the right product always ends up in the right hands. Brands are enabled to track a consumer’s product experience across multiple channels from start to finish, collecting valuable data along the way. Digitizing a traditional space has had its difficulties though; there is a large market of freebie FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Sampler Brand Panel. Login to Sampler Self-Serve Platform. Enter your

details below.

SAMPLER FOR BUSINESS Lauren Brown eCommerce Marketing at PepsiCo. "After doing a sampling program with Sampler, we found out things about our products that we didn't even know. All those insights are great for us to put back into the creative, put back into the marketing and kind of target those people more efficiently. Use these programs to really learn the why HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

ABOUT SAMPLER

Why we love working here. "As someone who has always been extremely active and can’t say no to a project, it’s understandable that I can occasionally be prone to burn out. That’s why I truly value Sampler’s view on balance: namely that you are the most important thing on the to do list." "From the beginning, Sampler was always an

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. CLIENT SUCCESS STORIES Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your NETWORK PARTNER PAGE Show your audience some love with samples. The Sampler Network Partner program powers custom boxes for some of today’s most influential media companies including Men’s Health, The Kit, FASHION Magazine

and more.

THE PSYCHOLOGY OF SAMPLING When you share free product with them, a mental desire to reciprocate the gesture comes into play. According to Alex Birkett of ConversionXL, people, by nature, feel obliged to provide either discounts or concessions to others if they’ve received favors from those others. By giving free samples, consumers are implicitly

indebted to grocery

CONTACTLESS PRODUCT SAMPLING IS NOW A MUST-HAVE FOR BRANDS One of the primary benefits of in-store sampling for consumers has been the ability to physically experience the product before purchase. In fact, a study by RetailDive revealed that 62% consumers said the ability to see, touch and feel products was the reason they shopped in stores versus online. However, the desire to try products in store in a post-coronavirus-era seems to have been

TERMS OF SERVICE

THESE TERMS OF USE (“TERMS”) APPLY TO ALL USERS WHO USE THE SOFTWARE. SAMPLER MAY ONLY BE USED BY INDIVIDUALS WHO ARE AT LEAST 13 YEARS OLD. BY USING THE SOFTWARE, RELATED SAMPLER OR PARTNER APPLICATIONS, OR FACEBOOK OR OTHER WEB PAGES RUNNING THE SAMPLING PROGRAM (“SITES”), YOU ARE AGREEING TO BE BOUND BY THESE TERMS. SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. THE PSYCHOLOGY OF SAMPLING UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands

PRIVACY POLICY

Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. THE PSYCHOLOGY OF SAMPLING UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands

PRIVACY POLICY

Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a HERE’S HOW SAMPLER WORKS IN 4 EASY STEPS Using Sampler, you can try new samples — for free. Sure, free samples are great but what about getting to try samples you’ll actually love? Sampler only matches you with products we know you’ll love because well, everyone’s different. For example, I love coffee while my friend, Cynthia isn’t the biggest fan of. BLOG – DIGITAL PRODUCT SAMPLING How digital product sampling works: everything you need to know Traditional product sampling methods (think Costco sample stands) have long lacked the actionable consumer data insights that drive successful brand marketing campaigns. COVID-19 has only SAMPLER FOR BUSINESS Lauren Brown eCommerce Marketing at PepsiCo. "After doing a sampling program with Sampler, we found out things about our products that we didn't even know. All those insights are great for us to put back into the creative, put back into the marketing and kind of target those people more efficiently. Use these programs to really learn the why

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions.

ABOUT SAMPLER

Why we love working here. "As someone who has always been extremely active and can’t say no to a project, it’s understandable that I can occasionally be prone to burn out. That’s why I truly value Sampler’s view on balance: namely that you are the most important thing on the to do list." "From the beginning, Sampler was always an TIPS FOR A SUCCESSFUL PRODUCT SAMPLING PROGRAM Target the right audience. Making sure every sample goes to the consumer that is most likely going to buy your product is key for a successful sampling program. It limits waste, increases ROI, and delivers a personalized experience to your potential customers. You can target users based on age, gender and location, or target specific WHAT THIS NEW “STAY-AT-HOME” LANDSCAPE MEANS FOR BRANDS What this new "stay-at-home" landscape means for brands. The rapid spread of COVID-19 has led governments worldwide calling for self-isolation and social distancing to limit the spread of the novel coronavirus. Retailers across the globe are waking up to a new reality as consumers become hesitant to leave their homes and avoid crowded

places

LOOKING AHEAD: IN-STORE SAMPLING REIMAGINED Looking ahead: In-store sampling reimagined. In-store sampling is one of the most effective marketing tactics for engaging consumers. It drives trial and boost sales for brands, many of whom credit sampling for helping to establish their brand through a more intimate, face-to-face shopper interaction. However, this in-person component is THE CURRENT STATE OF COUPON FRAUD (AND HOW TO PREVENT IT The illegality of coupon fraud is the primary deterrent against the practice, the current punishments are strong with a push to make the punishment even stronger. As of this date, Longest prison sentence: 17 years. Highest financial penalty: $5 million. Prison sentences of three to five years are not uncommon. SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. THE PSYCHOLOGY OF SAMPLING UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands

PRIVACY POLICY

Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. THE PSYCHOLOGY OF SAMPLING UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands

PRIVACY POLICY

Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a HERE’S HOW SAMPLER WORKS IN 4 EASY STEPS Using Sampler, you can try new samples — for free. Sure, free samples are great but what about getting to try samples you’ll actually love? Sampler only matches you with products we know you’ll love because well, everyone’s different. For example, I love coffee while my friend, Cynthia isn’t the biggest fan of. BLOG – DIGITAL PRODUCT SAMPLING How digital product sampling works: everything you need to know Traditional product sampling methods (think Costco sample stands) have long lacked the actionable consumer data insights that drive successful brand marketing campaigns. COVID-19 has only SAMPLER FOR BUSINESS Lauren Brown eCommerce Marketing at PepsiCo. "After doing a sampling program with Sampler, we found out things about our products that we didn't even know. All those insights are great for us to put back into the creative, put back into the marketing and kind of target those people more efficiently. Use these programs to really learn the why

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions.

ABOUT SAMPLER

Why we love working here. "As someone who has always been extremely active and can’t say no to a project, it’s understandable that I can occasionally be prone to burn out. That’s why I truly value Sampler’s view on balance: namely that you are the most important thing on the to do list." "From the beginning, Sampler was always an TIPS FOR A SUCCESSFUL PRODUCT SAMPLING PROGRAM Target the right audience. Making sure every sample goes to the consumer that is most likely going to buy your product is key for a successful sampling program. It limits waste, increases ROI, and delivers a personalized experience to your potential customers. You can target users based on age, gender and location, or target specific WHAT THIS NEW “STAY-AT-HOME” LANDSCAPE MEANS FOR BRANDS What this new "stay-at-home" landscape means for brands. The rapid spread of COVID-19 has led governments worldwide calling for self-isolation and social distancing to limit the spread of the novel coronavirus. Retailers across the globe are waking up to a new reality as consumers become hesitant to leave their homes and avoid crowded

places

LOOKING AHEAD: IN-STORE SAMPLING REIMAGINED Looking ahead: In-store sampling reimagined. In-store sampling is one of the most effective marketing tactics for engaging consumers. It drives trial and boost sales for brands, many of whom credit sampling for helping to establish their brand through a more intimate, face-to-face shopper interaction. However, this in-person component is THE CURRENT STATE OF COUPON FRAUD (AND HOW TO PREVENT IT The illegality of coupon fraud is the primary deterrent against the practice, the current punishments are strong with a push to make the punishment even stronger. As of this date, Longest prison sentence: 17 years. Highest financial penalty: $5 million. Prison sentences of three to five years are not uncommon. SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. THE PSYCHOLOGY OF SAMPLING UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands

PRIVACY POLICY

Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. THE PSYCHOLOGY OF SAMPLING UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands

PRIVACY POLICY

Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship.

SAMPLER BRAND PANEL

Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a HERE’S HOW SAMPLER WORKS IN 4 EASY STEPS Using Sampler, you can try new samples — for free. Sure, free samples are great but what about getting to try samples you’ll actually love? Sampler only matches you with products we know you’ll love because well, everyone’s different. For example, I love coffee while my friend, Cynthia isn’t the biggest fan of. BLOG – DIGITAL PRODUCT SAMPLING How digital product sampling works: everything you need to know Traditional product sampling methods (think Costco sample stands) have long lacked the actionable consumer data insights that drive successful brand marketing campaigns. COVID-19 has only SAMPLER FOR BUSINESS Lauren Brown eCommerce Marketing at PepsiCo. "After doing a sampling program with Sampler, we found out things about our products that we didn't even know. All those insights are great for us to put back into the creative, put back into the marketing and kind of target those people more efficiently. Use these programs to really learn the why

SAMPLER LINKS

Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions.

ABOUT SAMPLER

Why we love working here. "As someone who has always been extremely active and can’t say no to a project, it’s understandable that I can occasionally be prone to burn out. That’s why I truly value Sampler’s view on balance: namely that you are the most important thing on the to do list." "From the beginning, Sampler was always an TIPS FOR A SUCCESSFUL PRODUCT SAMPLING PROGRAM Target the right audience. Making sure every sample goes to the consumer that is most likely going to buy your product is key for a successful sampling program. It limits waste, increases ROI, and delivers a personalized experience to your potential customers. You can target users based on age, gender and location, or target specific WHAT THIS NEW “STAY-AT-HOME” LANDSCAPE MEANS FOR BRANDS What this new "stay-at-home" landscape means for brands. The rapid spread of COVID-19 has led governments worldwide calling for self-isolation and social distancing to limit the spread of the novel coronavirus. Retailers across the globe are waking up to a new reality as consumers become hesitant to leave their homes and avoid crowded

places

LOOKING AHEAD: IN-STORE SAMPLING REIMAGINED Looking ahead: In-store sampling reimagined. In-store sampling is one of the most effective marketing tactics for engaging consumers. It drives trial and boost sales for brands, many of whom credit sampling for helping to establish their brand through a more intimate, face-to-face shopper interaction. However, this in-person component is THE CURRENT STATE OF COUPON FRAUD (AND HOW TO PREVENT IT The illegality of coupon fraud is the primary deterrent against the practice, the current punishments are strong with a push to make the punishment even stronger. As of this date, Longest prison sentence: 17 years. Highest financial penalty: $5 million. Prison sentences of three to five years are not uncommon. SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

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Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. THE PSYCHOLOGY OF SAMPLING

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Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship. THE CURRENT STATE OF COUPON FRAUD (AND HOW TO PREVENT ITSEE MORE ON SAMPLER.IOCOUPON FRAUD CIC

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Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! SAMPLER - GET YOUR PRODUCT INTO THE RIGHT HANDS, EVERY TIME.SAMPLERPARTYFAQSAMPLER FOR BUSINESSSPEAK TO A SAMPLING

EXPERTRESOURCES

Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. Cool, right? Here's how it works: YouTube. Sampler. Subscribe. How Sampler Works. Watch later. HOW #SAMPLERPARTY WORKS Step 1: Answer our monthly questions. At the end of every month, new questions go live on your Sampler account. Answering our monthly questions helps us find the perfect products for you and also increases your chances of matching. Treat this like your RSVP to the party! We also announce when questions go live on social and send

email alerts so

FEATURES – DIGITAL PRODUCT SAMPLING Our analytics dashboard has live real-time tracking, and displays insights on: Demographics. Lifestyle habits. Family insights. Interests. Ratings & Reviews. Conversion to purchase. After your sampling program, you’ll also receive a full campaign deep dive, identifying key insight and recommendations from our sampling experts. RESOURCES – DIGITAL PRODUCT SAMPLING Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened.

SELECT YOUR COUNTRY

Sampler for business. Work with Sampler. How it works. Speak to a sampling expert. Brand login. THE PSYCHOLOGY OF SAMPLING

PRIVACY POLICY

Category. Examples. Collected. Purpose. Shared. Identifiers. Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address LTV/CAC: WHY IT’S THE ONLY METRIC THAT REALLY MATTERS FOR LTV/CAC is a simple tool that allows brands to easily compare and pinpoint which channels are growing and which ones are stagnant. 3. It accounts for the value of owning a direct customer relationship. THE CURRENT STATE OF COUPON FRAUD (AND HOW TO PREVENT ITSEE MORE ON SAMPLER.IOCOUPON FRAUD CIC

SAMPLER BRAND PANEL

Screen size not supported. Please retry viewing this page with a larger screen size. Thank you! SAMPLER FOR BUSINESS Lauren Brown eCommerce Marketing at PepsiCo. "After doing a sampling program with Sampler, we found out things about our products that we didn't even know. All those insights are great for us to put back into the creative, put back into the marketing and kind of target those people more efficiently. Use these programs to really learn the why HERE’S HOW SAMPLER WORKS IN 4 EASY STEPS Using Sampler, you can try new samples — for free. Sure, free samples are great but what about getting to try samples you’ll actually love? Sampler only matches you with products we know you’ll love because well, everyone’s different. For example, I love coffee while my friend, Cynthia isn’t the biggest fan of. BLOG – DIGITAL PRODUCT SAMPLING How digital product sampling works: everything you need to know Traditional product sampling methods (think Costco sample stands) have long lacked the actionable consumer data insights that drive successful brand marketing campaigns. COVID-19 has only HOW DIGITAL PRODUCT SAMPLING WORKS: EVERYTHING YOU NEED TO The next step in building your digital sampling program is selecting the type of offer you want to provide your targeted audience: You’ll have the option to choose between a physical offer such as a product sample, physical coupon, or branded insert card or a digital offer.If you’re working with a product that’s trickier to ship (think frozen or perishable items), consider opting for a

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Sampler Links – Digital product sampling. Join the family. Sign up for a Sampler account. How Sampler works. Follow us on Facebook. Follow us on Twitter. September #SamplerParty. Check your sample matches. Answer this month’s questions. CLIENT SUCCESS STORIES Leading CPG conglomerate achieves 53% average repurchase rate with 90,000 consumers. This consumer goods brand partnered with Sampler for a digital product sampling program to gain insights on three products in their portfolio. Our sampling experts were able to guide this brand in driving the following objectives, let’s check out what happened. FREQUENTLY ASKED QUESTIONS 1) Login to your account. 2) Click the Orders tab. 3) Click Edit Address under your Shipping Address. If you are past 24 hours of claiming a sample, please note that we do not have the option to save shipping addresses on Sampler profiles. You will need to input your TIPS FOR A SUCCESSFUL PRODUCT SAMPLING PROGRAM Target the right audience. Making sure every sample goes to the consumer that is most likely going to buy your product is key for a successful sampling program. It limits waste, increases ROI, and delivers a personalized experience to your potential customers. You can target users based on age, gender and location, or target specific DIGITAL PRODUCT SAMPLING VS. TRADITIONAL IN-STORE SAMPLING Digital product sampling gives brands the ability to target specific audiences to ensure the right product always ends up in the right hands. Brands are enabled to track a consumer’s product experience across multiple channels from start to finish, collecting valuable data along the way. Digitizing a traditional space has had its difficulties though; there is a large market of freebie UNDERSTAND CONSUMER FEEDBACK WITH SAMPLER’S NEW SENTIMENT The consumer packaged goods (CPG) industry has more access to consumer data right now than ever before. Between March and August of 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels. Google, at the end of 2020, also reported retail searches grew at a rate 3x higher than at the same time last year. The hyper speed in which CPG and retail brands

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SAMPLES JUST FOR YOU Sure, free samples are great, but getting ones you’ll actually use is so much better right? Sampler only matches you with products we know you’ll love, because sampling isn’t one size fits all. GET NEW SAMPLE UPDATES Once you’ve created your Sampler profile, we’ll always update you whenever new samples are available for you to try. The more you sample with us, the better we’ll get to know you. COOL, RIGHT? HERE'S HOW IT WORKS:

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