REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

OUR PRINCIPLES

6. Find. Reach audiences by looking at specific user behavior or analyzing contextual data. 7. Retarget. The user sees an ad of your app with a personalized message. 8. Purchase. Upon tapping the ad, the user is led back to where they left off, and completes the purchase.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them. HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable.

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data. TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

OUR PRINCIPLES

6. Find. Reach audiences by looking at specific user behavior or analyzing contextual data. 7. Retarget. The user sees an ad of your app with a personalized message. 8. Purchase. Upon tapping the ad, the user is led back to where they left off, and completes the purchase.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them. HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable.

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data. TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

ID OR NO ID?

58%. cheaper compared to ID-enabled traffic. Targeting no-ID users tends to be cheaper than targeting ID-enabled users as the ads that are served to the former group are less personalized to

REMERGE METHODS

To find niche audiences or to capitalize on specific supply partners, you have to be able to process immense amounts of traffic. At Remerge, we have invested in building one of the industry’s largest demand-side platforms with localized data centers and strategic integrations with 26 supply partners. As a result, we have the capacity to process 3.3 million queries per second across over 1

OUR PRINCIPLES

Strong performance marketing combines user acquisition and retargeting, and engages consumers at all stages of their experiences through a diversified mix of channels. Playing an essential role in a comprehensive strategy, programmatic in-app advertising allows marketers to find and acquire new users, as well as reach their consumer base when they are on other apps.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them. WINNING AD CREATIVES: HOW TO BUILD RETARGETING ADS FOR Diversify your messaging and avoid ad fatigue. Choose among the creatives formats available to you (static, native, video, dynamic, playable ads).; Make your ads personalized and relevant. A great gaming ad is the one that replies to the question, “Why should I return to the game?Ad creatives have an important role in showing the players what they can and should do next in their gaming journey. BEER TASTING & TRIVIA Welcome to our beers and trivia night! Sign up for a free round of drinks and test your general knowledge with your colleagues. Date: Thursday, 17th June 2021 Time: 6 p.m. CET AS USERS RECLAIM PRIVACY OVER THEIR DATA, WHAT COULD THIS In April this year, and with conversations surrounding user privacy on the rise, Apple introduced its updated iOS14.5, which removes the ability for advertisers to access user-level information – in turn potentially affecting their bottom lines. Although Southeast Asia has more Android users, iPhone owners have proven to be more willing to shell out money for in-app purchases, averaging US BUILDING RESILIENCE FOR WOMEN IN MOBILE GAMING Ep. 81 Building Resilience for Women in Mobile Gaming. March 31, 2021. Today’s special guest courageously shares the failures she had to overcome in the pursuit of her passion for performance marketing in the gaming industry as a woman, and how she grew stronger as a result. She shares her stories and advice in this last episode of our mini FOUR STORIES OF WOMEN’S EXPERIENCES IN MARKETING TO In celebration of Women’s History Month in March, we passed the microphone to Maria Lannon, our Director of Account Management, US, to host our Apptivate podcast. For four episodes, she interviewed inspiring women in app marketing from various regions and backgrounds. The range of topics covered include career paths, experiences, and advice on navigating the app industry as a woman. PERFORMANCE MEASUREMENT: THE PROS AND CONS OF ATTRIBUTION Attribution has been the main method of analyzing campaign performance for several years now. While the concept of attribution is widely used, there are several shortcomings with attribution models, which explains why the topic of incrementality measurement is growing in

popularity.

REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

OUR PRINCIPLES

6. Find. Reach audiences by looking at specific user behavior or analyzing contextual data. 7. Retarget. The user sees an ad of your app with a personalized message. 8. Purchase. Upon tapping the ad, the user is led back to where they left off, and completes the purchase.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them. HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable.

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data. TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

ID OR NO ID?

58%. cheaper compared to ID-enabled traffic. Targeting no-ID users tends to be cheaper than targeting ID-enabled users as the ads that are served to the former group are less personalized to REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

OUR PRINCIPLES

6. Find. Reach audiences by looking at specific user behavior or analyzing contextual data. 7. Retarget. The user sees an ad of your app with a personalized message. 8. Purchase. Upon tapping the ad, the user is led back to where they left off, and completes the purchase.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them. HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable.

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data. TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

ID OR NO ID?

58%. cheaper compared to ID-enabled traffic. Targeting no-ID users tends to be cheaper than targeting ID-enabled users as the ads that are served to the former group are less personalized to

REMERGE METHODS

To find niche audiences or to capitalize on specific supply partners, you have to be able to process immense amounts of traffic. At Remerge, we have invested in building one of the industry’s largest demand-side platforms with localized data centers and strategic integrations with 26 supply partners. As a result, we have the capacity to process 3.3 million queries per second across over 1

OUR PRINCIPLES

Strong performance marketing combines user acquisition and retargeting, and engages consumers at all stages of their experiences through a diversified mix of channels. Playing an essential role in a comprehensive strategy, programmatic in-app advertising allows marketers to find and acquire new users, as well as reach their consumer base when they are on other apps.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them. WINNING AD CREATIVES: HOW TO BUILD RETARGETING ADS FOR Diversify your messaging and avoid ad fatigue. Choose among the creatives formats available to you (static, native, video, dynamic, playable ads).; Make your ads personalized and relevant. A great gaming ad is the one that replies to the question, “Why should I return to the game?Ad creatives have an important role in showing the players what they can and should do next in their gaming journey. BEER TASTING & TRIVIA Welcome to our beers and trivia night! Sign up for a free round of drinks and test your general knowledge with your colleagues. Date: Thursday, 17th June 2021 Time: 6 p.m. CET AS USERS RECLAIM PRIVACY OVER THEIR DATA, WHAT COULD THIS In April this year, and with conversations surrounding user privacy on the rise, Apple introduced its updated iOS14.5, which removes the ability for advertisers to access user-level information – in turn potentially affecting their bottom lines. Although Southeast Asia has more Android users, iPhone owners have proven to be more willing to shell out money for in-app purchases, averaging US BUILDING RESILIENCE FOR WOMEN IN MOBILE GAMING Ep. 81 Building Resilience for Women in Mobile Gaming. March 31, 2021. Today’s special guest courageously shares the failures she had to overcome in the pursuit of her passion for performance marketing in the gaming industry as a woman, and how she grew stronger as a result. She shares her stories and advice in this last episode of our mini FOUR STORIES OF WOMEN’S EXPERIENCES IN MARKETING TO In celebration of Women’s History Month in March, we passed the microphone to Maria Lannon, our Director of Account Management, US, to host our Apptivate podcast. For four episodes, she interviewed inspiring women in app marketing from various regions and backgrounds. The range of topics covered include career paths, experiences, and advice on navigating the app industry as a woman. PERFORMANCE MEASUREMENT: THE PROS AND CONS OF ATTRIBUTION Attribution has been the main method of analyzing campaign performance for several years now. While the concept of attribution is widely used, there are several shortcomings with attribution models, which explains why the topic of incrementality measurement is growing in

popularity.

REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data.

PRODUCT MANAGER

Product Manager. Berlin. Remerge is a fast-growing mobile advertising scale-up that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Remerge enables app developers to re-engage up to 3.3 million users per second across 1 million apps FIELD MARKETING MANAGER, JAPAN AND KOREA Field Marketing Manager, Japan and Korea. Seoul. Remerge is a fast-growing mobile advertising scaleup that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Our mission is to help app developers maximize user engagement and

in-app

ID OR NO ID?

58%. cheaper compared to ID-enabled traffic. Targeting no-ID users tends to be cheaper than targeting ID-enabled users as the ads that are served to the former group are less personalized to AD OPERATIONS MANAGER APAC Ad Operations Manager APAC. Singapore. Remerge is a fast-growing mobile advertising scaleup that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Our mission is to help app developers maximize user engagement and in-app revenues

by

REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data.

PRODUCT MANAGER

Product Manager. Berlin. Remerge is a fast-growing mobile advertising scale-up that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Remerge enables app developers to re-engage up to 3.3 million users per second across 1 million apps FIELD MARKETING MANAGER, JAPAN AND KOREA Field Marketing Manager, Japan and Korea. Seoul. Remerge is a fast-growing mobile advertising scaleup that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Our mission is to help app developers maximize user engagement and

in-app

ID OR NO ID?

58%. cheaper compared to ID-enabled traffic. Targeting no-ID users tends to be cheaper than targeting ID-enabled users as the ads that are served to the former group are less personalized to AD OPERATIONS MANAGER APAC Ad Operations Manager APAC. Singapore. Remerge is a fast-growing mobile advertising scaleup that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Our mission is to help app developers maximize user engagement and in-app revenues

by

OUR PRINCIPLES

Strong performance marketing combines user acquisition and retargeting, and engages consumers at all stages of their experiences through a diversified mix of channels. Playing an essential role in a comprehensive strategy, programmatic in-app advertising allows marketers to find and acquire new users, as well as reach their consumer base when they are on other apps.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

MEET THE REMERGE TEAM Meet the team. Numbers are important. But it's our people who really count. We’re here to help apps achieve the most fundamental goal for their business: grow, boost revenue, and encourage user loyalty. Serving as a bridge between marketers and publishers, we create and execute advertising campaigns, calculate their incremental value, and EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them. ARMING YOUR RETARGETING PLAYBOOK Today’s guest is a mobile games marketer whose focus is on retargeting. He shares his insights on important considerations for your retargeting playbook--from using promos and leveraging incrementality to potential solutions to retargeting on iOS14.5. AS USERS RECLAIM PRIVACY OVER THEIR DATA, WHAT COULD THIS In April this year, and with conversations surrounding user privacy on the rise, Apple introduced its updated iOS14.5, which removes the ability for advertisers to access user-level information – in turn potentially affecting their bottom lines. Although Southeast Asia has more Android users, iPhone owners have proven to be more willing to shell out money for in-app purchases, averaging US

E-COMMERCE APPS

An app growth strategy that doesn't go out of season. Consumers are investing more of their time into apps and advertisers have been keen to follow. With programmatic advertising, advertisers are equipped to find their potential users, entice them to install their app with app-exclusive offers and further engage them with personalized A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable. EP. 86 MANAGING BURNOUT IN MOBILE MARKETING Ep. 86 Managing Burnout in Mobile Marketing. May 12, 2021. May is Mental Health Awareness Month. In this episode we’re talking about burnout, the overwhelming stress many mobile marketers experience at least once in their career. We’ll cover what burnout looks and feels like, how to create healthy boundaries for work-life balance, and what

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data. REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

OUR PRINCIPLES

6. Find. Reach audiences by looking at specific user behavior or analyzing contextual data. 7. Retarget. The user sees an ad of your app with a personalized message. 8. Purchase. Upon tapping the ad, the user is led back to where they left off, and completes the purchase.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

PRESS | REMERGE

About Remerge. We help app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Our strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. By developing advanced methodologies and practicing transparent

communication, we

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data. A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable. TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

ID OR NO ID?

58%. cheaper compared to ID-enabled traffic. Targeting no-ID users tends to be cheaper than targeting ID-enabled users as the ads that are served to the former group are less personalized to their behavior. All Countries. REMERGEPRINCIPLESMETHODSEXECUTIONSFINDINGSMEET THE TEAMGET IN TOUCH Growth specialist for app businesses. Growth specialist. for. app. businesses. We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps. Find out more.

OUR PRINCIPLES

6. Find. Reach audiences by looking at specific user behavior or analyzing contextual data. 7. Retarget. The user sees an ad of your app with a personalized message. 8. Purchase. Upon tapping the ad, the user is led back to where they left off, and completes the purchase.

FINDINGS | REMERGE

March 31, 2021. Blog. Company. Remerge rises to number 3 in AppsFlyer’s Performance Index. March 25, 2021. Podcast. Insights. Ep. 80 Overcoming “Impostor Syndrome” as a Woman in Tech. March

24, 2021.

PRESS | REMERGE

About Remerge. We help app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Our strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. By developing advanced methodologies and practicing transparent

communication, we

INCREMENTALITY TESTS 101: INTENT-TO-TREAT, PSA, GHOST ADS 1.Complete comparison: This method compares the behavior of all users in both groups (both exposed and unexposed to ads in the test group with the behavior of the control group). This method is the correct way of applying Intent-to-treat as it answers the question: “How much more are the users who are targeted by my ads spending compared

to a

HOW A REMERGE CLIENT USED INCREMENTALITY MEASUREMENT TO Incremental uplift measurement has become a new solution to attribution-based problems, as it stems from the need for better alignment. Due to its scientific nature, incrementality provides a clearer picture on the increase in sales caused by ads.Testing methodologies include creating control and test groups, similar to medical studies that test the efficacy of new drugs, where ads are

only

GETTING GDPR RIGHT

Getting GDPR right - An Interview with Remerge's Legal Counsel. Today, on the 25th of May, the EU officially enforces its new General Data Protection Regulation, which aim to harmonize data privacy laws across Europe. This regulation will empower EU citizens by enabling them to review - and then contest or consent to - the use of their data. A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable. TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

ID OR NO ID?

58%. cheaper compared to ID-enabled traffic. Targeting no-ID users tends to be cheaper than targeting ID-enabled users as the ads that are served to the former group are less personalized to their behavior. All Countries.

REMERGE METHODS

To find niche audiences or to capitalize on specific supply partners, you have to be able to process immense amounts of traffic. At Remerge, we have invested in building one of the industry’s largest demand-side platforms with localized data centers and strategic integrations with 26 supply partners. As a result, we have the capacity to process 3.3 million queries per second across over 1 EXECUTIONS | REMERGE As each app has its own challenges, goals, and user base, we take the time to study the landscape and experiment with different formulas. Our long-standing clients come from various verticals, namely gaming, delivery, e-commerce, travel, QSR, and subscription services. Read on to learn more about our tailored approaches for each of them.

E-COMMERCE APPS

An app growth strategy that doesn't go out of season. Consumers are investing more of their time into apps and advertisers have been keen to follow. With programmatic advertising, advertisers are equipped to find their potential users, entice them to install their app with app-exclusive offers and further engage them with personalized

RETARGETING LEXICON

A metric that reflects how much of the attributed revenue of a campaign is incremental, compared to the behavior of the control group. This metric captures how much additional revenue a campaign is driving on top of organic behavior and other marketing activities. Formula = revenue with retargeting - revenue. A QUICK GUIDE TO INTERPRETING INCREMENTAL ROAS A test group exposed to ads drives $20,000 in revenue at a budget of $5,000. At a 200% incremental ROAS, this means that your retargeting efforts gained $10,000 in incremental revenues at a cost of $5,000. *Note that the control group size is typically smaller than the test group. The control group revenue is scaled to make it comparable. TRICKY TERMINOLOGIES TO BE AWARE OF REGARDING YOUR The gist: “Legitimate Interest” is the weakest legal ground to base data processing on, as it may be interpreted or challenged. The implications: While it is the weakest, it is also the most flexible and thus loved by many marketers: if they discover a new legitimate interest to base the processing of your users personal data on, they may repurpose your users personal data to the new

PRODUCT MANAGER

Product Manager. Berlin. Remerge is a fast-growing mobile advertising scale-up that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Remerge enables app developers to re-engage up to 3.3 million users per second across 1 million apps PERFORMANCE MEASUREMENT: THE PROS AND CONS OF ATTRIBUTION The concept of incrementality measurement uses a different principle from attribution models. Rather than relying on the correlation of events, it uses a Randomized Controlled Trial (RCT) to observe differences in behavior (conversion rate, revenue per user, etc) between a ‘treatment group’ that is targeted by ads and a ‘control group’ that is not targeted by ads. ARMING YOUR RETARGETING PLAYBOOK Today’s guest is a mobile games marketer whose focus is on retargeting. He shares his insights on important considerations for your retargeting playbook--from using promos and leveraging incrementality to potential solutions to retargeting on iOS14.5. FIELD MARKETING MANAGER, JAPAN AND KOREA Field Marketing Manager, Japan and Korea. Seoul. Remerge is a fast-growing mobile advertising scaleup that has become the no.1 app retargeting company over the last 6 years with offices spanning Berlin, San Francisco, New York, Singapore, Beijing, Seoul and Tokyo. Our mission is to help app developers maximize user engagement and

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REMERGE

GROWTH SPECIALIST for app businesses We are a bright team of mobile marketing experts with a passion for numbers, transparency, and scientific methodologies. Our programmatic platform fuels high-performing, privacy-compliant advertising campaigns for the world’s leading apps.

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RETARGETING

We generate purchases by retargeting existing users whom we can identify through their user identifier.

USER ACQUISITION

We drive installs through user acquisition campaigns. USER ACQUISITION POST-IDFA We ensure continued app growth by generating installs and re-engagement from users with no available user identifier.

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OUR APPROACH

_TAILORED APPROACHES for every app_ A successful mobile marketing campaign is achieved through close collaboration with a versatile partner. We offer a holistic, personalized approach, covering the initial set-up to periodical performance monitoring with a specific focus on incremental results. * Flexible integration * Expert strategy advice * Industry-leading scale * Bidding optimization * Scientific measurement * Transparent reporting

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A LOOK AT REMERGE’S STRATEGY FOR THE POST-IDFA WORLD

May 05, 2021

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INCREMENTALITY TESTING: A MUST-HAVE FOR CAMPAIGN ANALYSIS

June 01, 2021

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EP. 88 IS THE APP WORLD SHIFTING FROM ADS TO SUBSCRIPTIONS?

May 28, 2021

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AGS LA PANEL DISCUSSION: THE IDFAPOCALYPSE IS UPON US!

March 24, 2021

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DATA SCIENCE PERSPECTIVE: INCREMENTALITY UNDER A MICROSCOPE

December 11, 2020

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UA AFTER IOS14.5: IS YOUR PARTNER CONTROLLING YOUR DATA?

May 26, 2021

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