PERFORMANCE AND AFFILIATE MARKETING NEWS, REPORTS AND EVENTSAFFILIATELEAD GENERATIONBIDDABLE MEDIADISPLAY ADVERTISINGDATA-DRIVEN MARKETINGTHE REGULARS PerformanceIN connect and engage with the Performance Marketing community. Covering industry news, curating unique content and guides whilst facilitating industry debate, recognition and education through a series of events and awards. SHOULD I STAY OR SHOULD I GO: CHOOSING FACEBOOK ADS IN Should I Stay or Should I Go: Choosing Facebook Ads in 2021. PerformanceIN https://performancein.com. If you are involved in marketing, you’ll have heard about the Facebook Conversion API (CAPI) too many times recently. Targeted Facebook ads and tracking with Facebook Pixel were truly a marketer’s comfort zone which is very hard to get out of. PRIME DAY 2020: A BLESSING OR A CURSE FOR AMAZON SELLERS Ricky Goodwin 26 Aug 2020. Strategies for Advertisers. Amazon Prime Day has become ingrained into the e-commerce calendar as the go-to summer shopping event since it began in 2015. Last year saw consumers from 18 countries flock to the site during the 48-hour sale period in July, resulting in 175 million items flying off Amazon’s

metaphorical

THE BEST AFFILIATE PARTNERS FOR SUBSCRIPTION-BASEDSEE MORE ON

PERFORMANCEIN.COM

FIRST-PARTY VS THIRD-PARTY TRACKING COOKIES: WHAT THEY ARE You’ve heard us say “cut out the cookies” in our How to Become a Track Star white paper.That’s because cookies are bad for your health — your tracking health, that is. In the context of performance marketing, what this really means is third-party tracking cookies will compromise your campaigns. First-party tracking cookies aren’t great for them, either, but there are important LEAD MANAGEMENT TRENDS AND BENCHMARKS TO IMPLEMENT IN 2020 Content Partner Leadbyte. LeadByte is a B2C Lead Management Platform unrivaled in its customer satisfaction and support. Whether you want to create engaging landing pages to capture leads, or even implement autoresponders to nurture your leads into sales, LeadByte offers this solution in an intelligent and easy to use system. TACKLING DATA DEPRECATION The Forrester Consulting Opportunity Snapshot study, which was commissioned by Permutive, explored brands’ and publishers’ concerns around data deprecation.The study charted their priorities and efforts in developing first-party data strategies. The fact that brands most likely won’t have the ability to achieve their marketing goals at the expense of customer trust means that gaining AFFILIATE MARKETING: AUSTRALIAN INDUSTRY REVIEW The research, which was designed and conducted by the IAB Australia Affiliate Marketing Working Group, involved an industry survey which took place during October and November 2020. Responses were gathered from over 130 advertisers and agencies who operate Affiliate Marketing programmes in Australia. What were the findings? THE VALUE OF AN AGENCY PARTNERSHIP, IN THREE ACTS The Value of an Agency Partnership, in Three Acts. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner marketing program: Developing Program Strategy, Operationalising the Program, and Optimising the Program. My favourite type of partnership is one that lightens the load. TOP FIVE TIPS FOR MANAGING INTERNATIONAL AFFILIATE Here are the five top tips to ensure success when managing international affiliate marketing campaigns. 1. Understand market differences. Before launching into any new market, brands must ensure they carry out extensive local research. This includes researching cultural nuances and market-specific communication approaches as well

as the

PERFORMANCE AND AFFILIATE MARKETING NEWS, REPORTS AND EVENTSAFFILIATELEAD GENERATIONBIDDABLE MEDIADISPLAY ADVERTISINGDATA-DRIVEN MARKETINGTHE REGULARS PerformanceIN connect and engage with the Performance Marketing community. Covering industry news, curating unique content and guides whilst facilitating industry debate, recognition and education through a series of events and awards. SHOULD I STAY OR SHOULD I GO: CHOOSING FACEBOOK ADS IN Should I Stay or Should I Go: Choosing Facebook Ads in 2021. PerformanceIN https://performancein.com. If you are involved in marketing, you’ll have heard about the Facebook Conversion API (CAPI) too many times recently. Targeted Facebook ads and tracking with Facebook Pixel were truly a marketer’s comfort zone which is very hard to get out of. PRIME DAY 2020: A BLESSING OR A CURSE FOR AMAZON SELLERS Ricky Goodwin 26 Aug 2020. Strategies for Advertisers. Amazon Prime Day has become ingrained into the e-commerce calendar as the go-to summer shopping event since it began in 2015. Last year saw consumers from 18 countries flock to the site during the 48-hour sale period in July, resulting in 175 million items flying off Amazon’s

metaphorical

THE BEST AFFILIATE PARTNERS FOR SUBSCRIPTION-BASEDSEE MORE ON

PERFORMANCEIN.COM

FIRST-PARTY VS THIRD-PARTY TRACKING COOKIES: WHAT THEY ARE You’ve heard us say “cut out the cookies” in our How to Become a Track Star white paper.That’s because cookies are bad for your health — your tracking health, that is. In the context of performance marketing, what this really means is third-party tracking cookies will compromise your campaigns. First-party tracking cookies aren’t great for them, either, but there are important LEAD MANAGEMENT TRENDS AND BENCHMARKS TO IMPLEMENT IN 2020 Content Partner Leadbyte. LeadByte is a B2C Lead Management Platform unrivaled in its customer satisfaction and support. Whether you want to create engaging landing pages to capture leads, or even implement autoresponders to nurture your leads into sales, LeadByte offers this solution in an intelligent and easy to use system. TACKLING DATA DEPRECATION The Forrester Consulting Opportunity Snapshot study, which was commissioned by Permutive, explored brands’ and publishers’ concerns around data deprecation.The study charted their priorities and efforts in developing first-party data strategies. The fact that brands most likely won’t have the ability to achieve their marketing goals at the expense of customer trust means that gaining AFFILIATE MARKETING: AUSTRALIAN INDUSTRY REVIEW The research, which was designed and conducted by the IAB Australia Affiliate Marketing Working Group, involved an industry survey which took place during October and November 2020. Responses were gathered from over 130 advertisers and agencies who operate Affiliate Marketing programmes in Australia. What were the findings? THE VALUE OF AN AGENCY PARTNERSHIP, IN THREE ACTS The Value of an Agency Partnership, in Three Acts. Advertisers generally hire agencies to provide expertise and services in the three crucial phases of a partner marketing program: Developing Program Strategy, Operationalising the Program, and Optimising the Program. My favourite type of partnership is one that lightens the load. TOP FIVE TIPS FOR MANAGING INTERNATIONAL AFFILIATE Here are the five top tips to ensure success when managing international affiliate marketing campaigns. 1. Understand market differences. Before launching into any new market, brands must ensure they carry out extensive local research. This includes researching cultural nuances and market-specific communication approaches as well

as the

AN INTRODUCTION TO AFFILIATE MARKETING FOR ADVERTISERS 1 day ago · Who are the key players? Advertisers – Companies who sell their products and/or services through the affiliate marketing channel.(Also known as Brands and Merchants) Affiliates – A person or company that promotes an advertisers’ offering and is paid on a performance basis for driving a predefined desired action, such as a sale or a lead.. Affiliates are an advertiser’s marketing WTF IS A CURATED MARKETPLACE? 1 day ago · The programmatic ecosystem has continued to grow and evolve since its inception, seemingly increasing in complexity with every passing year. As the internet has grown, the number of content providers, formats and ways for publishers to monetise their inventory has skyrocketed, presenting challenges for media buyers. PERFORMANCE MARKETING AWARDS 2021: MEET THE RISING STARS The Performance Marketing Awards (PMAs) will take place on June 22, and with the shortlist now officially announced, the Industry Rising Star Award will return once more to highlight the next generation of performance marketers ready to take the industry by storm.. Sponsored by headline partner, Piggy, this prestigious award recognises key attributes in performance marketing TOP FIVE PERFORMANCE MARKETING STRATEGIES AS WE BUILD FOR Top Five Performance Marketing Strategies as We Build for Better. While the pandemic will likely have a major economic impact, brands should start to anticipate and plan their performance strategy; to inform partners and consumers alike. The better prepared they are to course-correct as lockdown restrictions ease, the better the recovery

will be.

INTEGRATIONS ARE A PARTNER MARKETING REQUIREMENT The average enterprise company uses 120 marketing tools to run their business (Progress, 2020). If your affiliate or partner programme isn’t connected to your other marketing and customer data, you’re looking at individual trees in a vast forest of your overall marketing efforts. Only when your PARTNERIZE PRESENTS INDUSTRY FIRST 24-HOUR VIRTUAL EVENT While traditional acquisition channels like paid search and paid social continue to garner marketers’ attention, the agility and reliability of the partnership channel’s inherent pay-for-performance model is winning over marketers seeking scale, reach, and growth by allowing brands to be everywhere their customers

are.

CAN YOU DETERMINE A BEST IN CLASS PERFORMANCE MARKETING The International Performance Marketing Awards take place the night before PI LIVE London on October 18 2021 which means it’s time for PerformanceIN and the IPMA team to start searching for an esteemed judging panel, calling PerformanceIN readers and partners to help shape a best in class lineup. “Each year we look to add to our roster of judges with fresh faces and opinions. IS THERE SUCH A THING AS OMNICHANNEL MARKETING ANYMORE PerformanceIN https://performancein.com. Companies should be looking to implement omnichannel marketing as much as possible, especially in the post-pandemic world when training customer loyalty might be harder than ever. Kathryn Wright 27 Jul 2020. Strategies for Advertisers. I would argue that this is the only type of marketing there should be. PREPARATION FOR TRAVEL BRANDS AND THE AFFILIATE CHANNEL Preparation for Travel Brands and the Affiliate Channel Post-COVID-19. Brands who proactively make these changes will be the first to attract a new breed of customer and cater to the needs in the new normal of post COVID-19 travel. Throughout the COVID-19 pandemic, some industries have thrived despite spending habits changing more than

ever

MOVERS & SHAKERS

The Regulars Movers & Shakers. Stay abreast of movers (leavers) and shakers (promotions) within performance marketing. A monthly review of key appointments from across the globe including Europe, LATAM, APAC and the US. Don't forget PerformanceIN operate our own Performance Marketing Jobs Board where you can list your own vacancies and review INside Performance Marketing All Sections Search Have a Job Opening?

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MAKE YOUR VOTE COUNT AT THE PERFORMANCE MARKETING AWARDS * Affiliate Marketing

4 Jun 21

CAN YOU DETERMINE A BEST IN CLASS PERFORMANCE MARKETING CAMPAIGN?

* Newsdesk

3 Jun 21

INTEGRATIONS ARE A PARTNER MARKETING REQUIREMENT

* Opinion

3 Jun 21

PARTNERIZE PRESENTS INDUSTRY FIRST 24-HOUR VIRTUAL EVENT ‘GLOBAL

PARTNERSHIP DAY’

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1 Jun 21

THINKING DIFFERENTLY ABOUT MERGERS AND ACQUISITIONS * Acquisitions And Mergers

1 Jun 21

THE PUBLISHER DIARIES: REBECCA MAIER

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1 Jun 21

MOVERS AND SHAKERS: MAY 2021

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28 May 21

Q&A WITH VOUCHERCODES, GOLD SPONSOR FOR THE PERFORMANCE MARKETING

AWARDS 2021

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28 May 21

PERFORMANCE MARKETING AWARDS 2021 SHORTLIST ANNOUNCED

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27 May 21

PI LIVE GLOBAL 2021: PARTNERIZE ON 2021 – THE YEAR TO ELEVATE YOUR PARTNERSHIPS AND GAIN C-SUITE BUY-IN

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27 May 21

WEBGAINS EDGE SUPPORTS SMES TO SCALE UP WITH AFFILIATE MARKETING

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26 May 21

PI LIVE GLOBAL 2021: IMPACT ON TWO LEAPS FORWARD INTO THE PARTNERSHIP

ECONOMY

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26 May 21

THE ADVERTISER DIARIES: GLOSINDA GOES * Affiliate Marketing

25 May 21

WHAT THE HELL IS PERFORMANCE MARKETING?

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25 May 21

REPORT SHOWS MOBILE APP GROWTH UP 31% IN Q1 2021 – BUT WILL THIS

CONTINUE?

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25 May 21

PI LIVE GLOBAL 2021: AWIN ON HOW AFFILIATE MARKETING’S RESURGENCE IS GIVING BIG TECH A RUN FOR ITS MONEY

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25 May 21

B2B PARTNERSHIPS: HOW CAN BRANDS WORK TOGETHER TO DRIVE MUTUAL GROWTH? – PI LIVE GLOBAL MASTERCLASS LEARNINGS

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24 May 21

APPLE’S IOS 14.5 – THE REACTION

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24 May 21

“YOU CAN’T SIT WITH US.” DISCOVER WHY YOUR NEXT BRAND PARTNER ISN’T WHO YOU THINK * Strategies for Advertisers

21 May 21

REVLIFTER BRINGS E-COMMERCE SOLUTIONS TO APAC WITH LAUNCH OF HONG KONG

OFFICE

* Newsdesk

20 May 21

APPLE AND GOOGLE PRIVACY UPDATES: THE IMPACT ON INFLUENCER AND

AFFILIATE MARKETING

* Data Collection

19 May 21

STAY CONNECTED AND DRIVE PERFORMANCE BY ESTABLISHING A SOLID AFFILIATE

PROGRAMME

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18 May 21

THE PUBLISHER DIARIES: MAYA FITZHERBERT

* PI Column

18 May 21

FASHION COMPANIES FIGHTING OVER AFFILIATES? SIMILARWEB & ADMITAD

AFFILIATE REPORT

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18 May 21

WTF IS A BRAND GARDEN? * Strategies for Advertisers

17 May 21

PMA GOLD SPONSOR VOUCHERCODES REPORT SUCCESS FOR NHS PAGE WITH £5.6M IN RETAIL SALES DURING FIRST YEAR

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14 May 21

PI LIVE GLOBAL 2021 ROUNDUP: DAY THREE

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13 May 21

Q&A WITH PARTNERIZE, GOLD SPONSOR FOR THE PERFORMANCE MARKETING AWARDS

2021

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13 May 21

PI LIVE GLOBAL 2021 ROUNDUP: DAY TWO

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12 May 21

ORACLE MOAT ANALYTICS BECOMES THE FIRST THIRD-PARTY MEASUREMENT PROVIDER TO INTEGRATE DIRECTLY WITHIN TABOOLA ADS

* Data Collection

12 May 21

PI LIVE GLOBAL 2021 ROUNDUP: DAY ONE

* Newsdesk

11 May 21

WHY A FULL-FUNNEL APPROACH IS THE KEY TO PERFORMANCE MARKETING

* Opinion

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11 May 21

THE ADVERTISER DIARIES: ADAM CLISBY * Affiliate Marketing

11 May 21

CASE STUDY: LOOK AFTER MY BILLS GAINS 10,000 NEW MEMBERSHIPS IN NINE MONTHS BY TARGETING CONSUMERS ON THE OPEN WEB

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10 May 21

WTF IS ATT?

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10 May 21

EVERYTHING YOU NEED TO KNOW ABOUT THE INTERNATIONAL PERFORMANCE MARKETING AWARDS 2021 * Performance Marketing

7 May 21

WEBGAINS ACCELERATE 2021 EVENT – THE ROUND-UP * Affiliate Marketing

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6 May 21

Q&A WITH PIGGY, PLATINUM SPONSOR FOR THE PERFORMANCE MARKETING AWARDS

2021

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6 May 21

INFLUENCERS AND AFFILIATES SHOULD BE HAND IN HAND * Affiliate Marketing

6 May 21

PERFORM ACQUIRED BY LEADING EQUITY FIRM BERINGER CAPITAL * Affiliate Marketing

5 May 21

WHY IT’S TIME TO TRULY UNDERSTAND THE PSYCHOLOGY OF DEALS AND

DISCOUNTING

* Opinion

5 May 21

WATCH NOW: Q&A WITH FINDER, GOLD SPONSOR FOR THE PERFORMANCE MARKETING

AWARDS 2021

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5 May 21

TOPCASHBACK COMPLAINT AGAINST RIVAL QUIDCO UPHELD BY THE ASA

* Newsdesk

5 May 21

THE PI LIVE GLOBAL AGENDA IS NOW LIVE

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29 Apr 21

NEW VOTING PROCESS, FRESH CATEGORIES AND ENTRY KIT FOR THE 5TH INTERNATIONAL PERFORMANCE MARKETING AWARDS

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29 Apr 21

MOVERS AND SHAKERS: APRIL 2021

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29 Apr 21

TIKTOK INTRODUCES LEAD GENERATION TO ENABLE BUSINESSES TO EASILY DRIVE CUSTOMER ACQUISITION * In-App Advertising

28 Apr 21

PERFORMANCE: UNDER THE SPOTLIGHT MORE THAN EVER * Affiliate Marketing

28 Apr 21

DAILY MAIL DOUBLES OUTBOUND TRAFFIC TO RETAILERS AS AFFILIATE MARKETING PARTNERSHIPS MATURE * Affiliate Marketing

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28 Apr 21

FREE REPORT – DISCOVER FASHION BRAND TRAFFIC SOURCES DURING 2020 * Affiliate Marketing

28 Apr 21

THE POWER OF OPTIMISING YOUR AFFILIATE ONBOARDING PROCESS * Affiliate Marketing

27 Apr 21

REGISTER NOW: WEBGAINS ACCELERATE 2021 * Performance Marketing

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26 Apr 21

PI LIVE GLOBAL 2021: START CONNECTING NOW!

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26 Apr 21

ARE PUBLISHERS REALLY PREPARED TO COMBAT COOKIE DEPRECATION?

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23 Apr 21

AFFILIATE MARKETING AS A SIDE JOB * Affiliate Marketing

22 Apr 21

INVOICES ARE STRETCHING: HOW SHOULD PUBLISHERS DEAL WITH DELAYED

PAYMENTS?

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21 Apr 21

‘IT’S AN EXCITING TIME TO BE IN SUCH A RAPIDLY MATURING INDUSTRY’: IAB UK’S DIGITAL ADSPEND REPORT SHOWS AFFILIATE GREW BY

10% YOY IN 2020

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21 Apr 21

SHOULD I STAY OR SHOULD I GO: CHOOSING FACEBOOK ADS IN 2021 * In-App Advertising

20 Apr 21

WTF IS DEAL ID?

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19 Apr 21

WHAT CAN YOU GAIN FROM CROSS-DEVICE TRACKING? * Data-Driven Marketing

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19 Apr 21

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